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  • An AI-Driven Future, with Mari Joller of Snackable

    Marketing Futures Podcast   August 12, 2022  

    Mari Joller, founder and CEO of Snackable, joined the pod to discuss the potential for AI to impact not only business, but our everyday lives.

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  • Pursuing Gender Equality in Esports and Gaming

    Event Recaps   July 20, 2022  

    Verizon shared some of its approaches to elevating women in the field of esports.

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  • Pursuing Gender Equality in Esports and Gaming

    Conference Highlights   July 20, 2022  

    Marketers can elevate the role of women in esports by supporting infrastructure development and engagement in gaming communities.

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  • Pursuing Gender Equality in Esports and Gaming

    Conference Sessions   July 20, 2022  

    In this video, Verizon shared some of its approaches to elevating women in the field of esports.

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  • Equity@Work: Fighting Work Discrimination

    B2 Awards   July 18, 2022  

    Kelly Services portrayed employment discrimination through the eyes of children to inspire Fortune 500 C-Suite members and human resource departments to do away with outdated discriminatory requirements.

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  • Now That June Is Over, Your Brand’s Commitment to Pride Really Begins

    Industry Insights   July 1, 2022  

    Being an outspoken ally to the LGBTQ+ community during the month of June is easy. Since so many brands do it now, the act has lost almost all meaning. That’s not to say that brands should no longer offer their support during PRIDE month. Of course, they should. But doing so is now the barest of bare minimums. And in the world we’re living in today — where the rights of many are under assault — doing the bare minimum is no longer enough to consider your brand a true ally. Not that it ever should have been in the first place.

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  • Ageism in Marketing Is a Problem — Let’s Fix It

    Industry Insights   June 30, 2022  

    Ageism in marketing has been a problem for a long time. Really think about it. When was the last time you really saw older people in ads (that weren’t specifically geared toward aging)? You know, ads where older people are portrayed as themselves, living their lives, joyously?

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  • Marketing Planning Amid Uncertainty

    Ask the Expert Answers   June 28, 2022  

    How can marketers plan for uncertainty?

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  • The Brands Marketing Mental Health

    Ask the Expert Answers   June 23, 2022  

    How can my brand support consumers’ mental health and wellness?

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  • How to Recruit and Retain Diverse Marketing Talent

    Industry Insights   June 23, 2022  

    Amid rapidly changing demographics in the U.S. and the mainstreaming of diversity equity and inclusion is a growing responsibility on marketers to broaden their horizons to have the kind of workforce that will more accurately reflect what the country looks like now and will look like in the years ahead.

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  • 4 Marketing Leaders on Hiring and Retaining Talent

    Industry Insights   June 21, 2022  

    In a complicated and ever-changing time for marketers, retaining and hiring talent can be difficult. Meeting the cultural and technological needs of consumers can feel overwhelming, but it doesn’t have to be. Leading with empathy and agility can help set a team up to be able to have the confidence to test and learn — and learn from insights.

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  • Mental Health and the Marketing Industry

    Ask the Expert Answers   June 15, 2022  

    How can marketers cope with burnout and stress?

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  • Turning Trash into Jet Fuel? How United is Leveraging Green Initiatives to Build Better Campaigns

    Podcast Shorts   June 14, 2022  

    United's Maggie Schmerin explains how she and her team are working to get the message out about some of the airline's green initiatives, like its quest to turn garbage into jet fuel or its investment in a massive carbon sequestration program.

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  • LGBTQ+ Consumers

    Ask the Expert Answers   June 7, 2022  

    How can I reach the LGBTQ+ community in a meaningful way?

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  • 5 Inspiring Quotes on Diversity and Purpose

    Industry Insights   June 3, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Embracing Gender Fluidity in Advertising Internally & Externally

    Industry Insights   June 2, 2022  

    While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.

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  • These Campaigns Genuinely Portray the LGBTQ+ Community

    Industry Insights   June 1, 2022  

    A truly powerful campaign that sheds light on human experience and tugs are our emotions from a deep, vulnerable place is no easy task. This is especially true when marketers want to tell stories authentically and not just rely on stereotypes.

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  • 5 Inspiring Quotes on LGBTQ+ Inclusive Marketing

    Industry Insights   June 1, 2022  

    Inclusive marketing is crucial to successful campaigns. Consumers need to feel seen, and to feel seen, the storylines and emotional arcs in ads have to be inclusive of all demographics, backgrounds, and lifestyles.

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  • Finding Your Brand Purpose by Turning Yourself Inside Out

    Conference Sessions   May 24, 2022  

    In this video, Land O’Lakes shared how it’s acting on its mission to drive sustainable business practices across the farming industry and driving positive impact in the world.

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  • Finding Your Brand Purpose by Turning Yourself Inside Out

    Event Recaps   May 24, 2022  

    Land O’Lakes shared how it’s acting on its mission to drive sustainable business practices across the farming industry and driving positive impact in the world.

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