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  • How Brands are Encouraging People to Vote

    Ask the Expert Answers   September 17, 2020  

    How are brands using voter turnout initiatives to connect to consumers and support employees?

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  • Personalized Messaging and Consumer Privacy

    Ask the Expert Answers   September 10, 2020  

    How can marketers deliver effective personalized messaging without invading consumer privacy?

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  • How to Plan and Deliver More Inclusive Media

    Knowledge Partners   September 9, 2020  

    Sarah Carberry, head of U.S. multicultural strategy and sales at Google, shares advice on how to plan and deliver culturally relevant media.

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  • Humor in Advertising

    Ask the Expert Answers   September 3, 2020  

    Is it appropriate to use humor in ads during a crisis? How do consumers respond?

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  • People Are More Than Just Numbers

    B2 Awards   September 1, 2020  

    Insperity created a series of TV spots portraying a world in which employees are literally treated like numbers, Illustrating the point that when employees are treated like people instead, there is a positive impact on the culture and the bottom line.

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  • Social Media Channels Dial Up Brand Safety

    ANA Magazine   August 28, 2020  

    The recent crackdown on hate speech among various social media platforms provide an opportunity for brands to reset their social media strategy (not to mention their budgeting).

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  • Face Masks in Advertising

    Ask the Expert Answers   August 27, 2020  

    How are brands handling the issue of masks? What do consumers think of ads showing people wearing masks?

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  • Taking a Stand on Systemic Change

    ANA Magazine   August 19, 2020  

    The deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, among others, reignited a national conversation around racial injustice and systemic inequalities. With consumers increasingly expecting brands to take a stand against racial injustice, keeping silent is not an option for many companies. But to help effect real change, companies need to resolve the problematic practices that exist within their own houses first. Here’s how they can get started.

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  • How to Deliver Bottom-Line Value and Strengthen Agency Partnerships in Times of Social Unrest/Crisis

    Webinars   August 18, 2020  

    In this webinar, Bruno Gralpois, co-founder and principal at Agency Mania Solutions, took a hard look at the many challenges advertisers and those responsible for their agency ecosystem are facing and what it will take for them to drive sustained value.

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  • A New Concern Among Consumers: Brand Safety

    ANA Magazine   August 14, 2020  

    The term ‘brand safety’ has taken on a more literal meaning during the pandemic, with consumers acutely interested in how the products they buy are manufactured, packaged, and distributed.

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  • 5 Ways the Media Landscape Will Transform Post COVID-19

    Webinars   August 12, 2020  

    A PR pro with over a decade of experience, Annie Scranton, shared her beliefs for what the media landscape will look like for the next two, four, and six months post coronavirus.

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  • The North Face’s Partnership with the Girl Scouts

    Event Recaps   August 11, 2020  

    The North Face and Girl Scouts of the U.S.A. described the partnership they undertook to promote gender parity in the realm of outdoor exploration.

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  • Facebook Looks to Be a Better Friend to Brands

    ANA Magazine   July 31, 2020  

    To both keep advertisers in the fold and attract new ones, Facebook has rolled out new tools to bolster brand safety and make it easier for brands to reach their intended audiences.

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  • Supplier Diversity

    Ask the Expert Answers   July 29, 2020  

    How are brands ensuring diversity among their suppliers and partners?

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  • What Brands Mean by Brand Purpose

    ANA Magazine   July 22, 2020  

    A crisis may not be the best time for companies to stress test their brand purpose. However, the past few months have forced companies to reexamine why their brand exists, or perhaps more important, what’s needed to better articulate their purpose.

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  • A Campaign for Dreamers

    Event Recaps   July 21, 2020  

    American Family Insurance is committed to helping people achieve their dreams, and its integrated campaign demonstrated this commitment through words and actions.

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  • California Privacy: Two Frequently Asked Questions

    Knowledge Partners   July 9, 2020  

    Recently, two questions are being asked repeatedly about California Privacy Law compliance. Should I wait for the CCPA Regulations to be final before doing any further work? Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway?

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  • Back-to-School Marketing

    Ask the Expert Answers   July 7, 2020  

    How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

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  • Brands Doing Good Series: Seventh Generation

    Greater Good   July 6, 2020  

    Over the past several decades, Seventh Generation has grown from a fledgling pioneer of eco-conscious home-cleaning products to a significant player in the market. At the same time, the Unilever brand takes highly vocal and visible stands on such issues as climate change and chemical ingredient disclosure.

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  • PwC: Leveraging Your COVID-19 Strategy to Strengthen Your Marketing Agility and Performance

    Webinars   June 22, 2020  

    In this webinar, PwC discussed concrete ways to contemporize marketing function in response to COVID-19.

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