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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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  • 9 Companies Fighting for Sustainability and Climate Change

    Industry Insights   March 9, 2020  

    Social responsibility is important in 2020. In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and environmentally friendly.

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  • Project #ShowUs

    Echo Awards   March 2, 2020  

    Dove set out to provide a new library of stock photography that would combat unhealthy ideals of beauty worldwide.

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  • My Special Aflac Duck

    Echo Awards   March 2, 2020  

    Aflac set out to enhance its perceived connection to the cancer cause, infuse deeper meaning into its iconic duck, and build an association with its desired brand archetype of innovation and care.

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  • HIV on the Agenda

    Echo Awards   March 2, 2020  

    Fundación Huésped strove to promote awareness of HIV among G20 leaders and citizens of the world through an installation that turned the real-life flags of G20 nations into a dynamic bar graph.

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  • The Sending Machine

    Echo Awards   March 2, 2020  

    A U.K. food poverty crisis has led to a rise in food bank use, putting a strain on their already fragile donation system. Publicis Sapient worked with a local food bank to create a vending machine that allowed for the seamless donation of food items in high demand.

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  • #MakeYourChoice

    Echo Awards   March 2, 2020  

    McDonald’s set out to promote voter participation in Indian elections with an ad that used an analogy with fast food to suggest the consequences of sitting out the critical civic event.

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  • María’s Message

    Echo Awards   March 2, 2020  

    Movistar, one of the largest telephone companies in Latin America, created a campaign to generate awareness and communicate the telephone line 144: the assistance line for victims of gender-based violence.

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  • Changing the Game

    Echo Awards   March 2, 2020  

    Microsoft described how it promoted an adaptive controller that gave the disabled access to the world of videogame play.

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  • TymeBank Launch Campaign

    Echo Awards   March 2, 2020  

    To attract customers in South Africa who did not have a bank account, TymeBank created a digital bank that can be opened and managed online, then promoted the launch with an integrated marketing campaign.

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  • Leverage Brand Growth through Digital Disruption, Talent, Customer Obsession, and Corporate Citizenship

    Webinars   February 26, 2020  

    In this webinar, Joseph Jaffe outlined the key pillars of digital disruption, talent resurrection, customer obsession, and corporate citizenship, upon which a successful start-up or corporation can stand and ultimately build a foundation for future growth.

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  • The Latest Privacy Challenges and Issues to Look Out For

    Event Recaps   February 20, 2020  

    Experts discussed the newest privacy legislation threatening nonprofit organizations, from potentially limiting donor data sources to adding new compliance burdens, and the ANA’s actions to develop sound privacy policy at the federal level.

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  • Health Equity — Why It Matters

    Session Videos   February 20, 2020  

    In this video, Gerald E. Johnson of the American Heart Association spoke about how his organization is extending into new nonprofit ventures to deliver equitable health care and wellness solutions on a global level.

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  • The Latest Privacy Challenges and Issues to Look Out For

    Public Videos   February 20, 2020  

    As users of data for good, nonprofits can be important advocates for reasonable privacy legislation.

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  • Health Equity — Why It Matters

    Public Videos   February 20, 2020  

    To be a force for health equity, the American Heart Association is investing in community nonprofits through its social impact fund.

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  • The Latest Privacy Challenges and Issues to Look Out For

    Session Videos   February 20, 2020  

    In this video, experts discussed the newest privacy legislation threatening nonprofit organizations, from potentially limiting donor data sources to adding new compliance burdens, and the ANA’s actions to develop sound privacy policy at the federal level.

    view
  • Health Equity — Why It Matters

    Event Recaps   February 20, 2020  

    Gerald E. Johnson of the American Heart Association spoke about how his organization is extending into new nonprofit ventures to deliver equitable health care and wellness solutions on a global level.

    view
  • Purposeful People Series: Beth Ford

    Greater Good   February 10, 2020  

    As CEO of Land O’Lakes, Beth Ford advocates for strengthening rural communities and supporting dairy farmers through agriculture technology and innovation.

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  • Finding Purpose

    The Nonprofit Journal   February 10, 2020  

    Working for a nonprofit isn’t for everyone, but it can be a deeply rewarding experience. Nonprofit leaders from Ducks Unlimited, the Metropolitan Opera, United Farm Workers of America, and the Smithsonian Institution share what attracted them to the industry and keeps them inspired.

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  • Building a More Inspired Internet

    Event Recaps   February 5, 2020  

    Pinterest has a unique position in the social media landscape. Despite social networking sites often being a source of anxiety, 91 percent of people say Pinterest is positive. By designing its platform to be compassionate and inclusive, Pinterest delivers on creating an experience that fuels connections and inspires its users.

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