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  • Four Examples of Brand Purpose from ANA’s 2018 Masters of Marketing Conference

    Industry Insights   December 17, 2018  

    Presenters at the ANA’s flagship conference provided case studies of organizations that are striving to carry out benevolent social missions.

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  • #TrollingisUgly

    Cannes Mobile Lions Awards   December 15, 2018  

    The non-profit Cybersmile campaigned against cyberbullying.

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  • KPN Safe Lock

    Cannes Mobile Lions Awards   December 15, 2018  

    Dutch telecomm company KPN created an innovative device that helped prevent cellphone distractions among young cyclists.

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  • Beat the Blitz

    Cannes Mobile Lions Awards   December 15, 2018  

    Gatorade developed a VR simulation to spread awareness of the dangers of dehydration.

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  • The Nest Address

    Cannes Mobile Lions Awards   December 15, 2018  

    To protect storks who had built nests on utility poles, Romania’s largest energy company created an app that crowd-sourced nest locations, which engaged consumers and saved birds.

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  • Experiential and Social Media Marketing for Charity: A KitchenAid Case Study

    Event Recaps   December 11, 2018  

    KitchenAid partnered with Susan G. Komen for the Cure to raise money to fight breast cancer.

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  • How These Companies Created Unique Brands

    Event Recaps   December 7, 2018  

    Oatly, THINX, and HelloFresh offered insights on campaigns that leveraged storytelling and brand identity to create emotional stories and products which consumers are interested in and make their lives better while being inclusive and sustainable.

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  • Walking the Talk

    ANA Magazine   November 14, 2018  

    Having a brand purpose is not just a nice-to-have — it's a business imperative in today's competitive marketplace. Senior marketers weigh in on how to overcome five of the biggest challenges to bringing purpose to life.

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  • 2019 Marketing Job Trends and Salaries

    Industry Insights   November 6, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • Inclusive Marketing Matters

    Event Recaps   November 5, 2018  

    P&G’s chief brand officer shared three moments that inspired him to increase the company’s commitment to inclusivity.

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  • Inclusive Marketing Matters

    Public Videos   November 5, 2018  

    Marketing leaders should use their positions and influence as a voice for good to promote equality.

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  • Inclusive Marketing Matters

    Session Videos   November 5, 2018  

    In this video, P&G’s chief brand officer shared three moments that inspired him to increase the company’s commitment to inclusivity.

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  • Start Your Impossible

    Multicultural Excellence Awards   November 4, 2018  

    To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.

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  • 10 Interview Questions to Ask Job Candidates

    Knowledge Partners   November 4, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

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  • My Black Is Beautiful

    Multicultural Excellence Awards   November 4, 2018  

    Procter & Gamble sought to promote awareness of racial bias and encourage a desire among Americans to end it.

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  • #BeautyLooksLike

    Multicultural Excellence Awards   November 4, 2018  

    Dove campaigned against racially discriminatory practices in the workplace and in the design of search engines.

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  • A Manager’s Onboarding Checklist

    Knowledge Partners   November 2, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

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  • The Benefits, Perks, and Incentives Your Employees Want

    Industry Insights   October 29, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • FedEx’s Latest Campaign Unlocks New "Possibilities"

    Public Videos   October 25, 2018  

    A company's marketing message should be authentic to its culture as well as its brand purpose.

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  • FedEx’s Latest Campaign Unlocks New "Possibilities"

    Event Recaps   October 25, 2018  

    FedEx leveraged storytelling, brand purpose, and emotions to connect with a larger audience.

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