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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • How to Manage Brand Reputation

    ANA Magazine   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

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  • The Pioneering CMO

    Forward   June 13, 2019  

    Pioneering CMOs are using new approaches to marketing that put the customer at the forefront and are achieving business results that demand the C-suite take note. Here, according to research by Accenture Interactive, is how they’re doing it.

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  • The Power of Purpose In A Post-Digital Age

    Insight Briefs   June 10, 2019  

    This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

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  • Wells Fargo’s B2B Marketing Journey

    Event Recaps   May 30, 2019  

    Wells Fargo shared four principles that it credits with improving its business-to-business operations.

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  • Establishing Brand Relevance Through Purpose

    Event Recaps   May 21, 2019  

    Outdoor sports retailer Orvis has remained relevant in the digital age by establishing a more meaningful brand position and increasing its investment in purpose-driven initiatives.

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  • Empathy Based Marketing — More Critical Than Ever

    Public Videos   May 16, 2019  

    Talking about purpose has to be accompanied by taking action that’s authentic to your brand.

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  • Thank Your Role Model

    REGGIE Awards   May 15, 2019  

    Chevron undertook a campaign to promote women in STEM careers.

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  • Aetna Voices of Health Competition

    REGGIE Awards   May 15, 2019  

    To help improve community health outcomes, Aetna created a program to empower and honor local nonprofit organizations.

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  • Make Every Sip Count

    REGGIE Awards   May 15, 2019  

    Coca-Cola, Family Dollar, and the Boys and Girls Clubs of America came together to create a program called “Make Every Sip Count” to drive shopper loyalty and give back to the community by empowering the next generation of youth.

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  • Colgate and Walmart Save Water

    REGGIE Awards   May 15, 2019  

    In 2016, Walmart launched “Project Gigaton,” which invites suppliers to join the retailer in reducing greenhouse emissions by one gigaton (one billion metric tons) by 2030. Colgate embraced this challenge by offering Walmart shoppers a way to help the environment without paying extra by simply turning off their bathroom sink faucets while brushing their teeth.

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  • Procurement for Social Good

    Event Recaps   April 30, 2019  

    Johnson & Johnson’s procurement organization is committed to using its spending power to make a positive impact on communities around the world.

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  • High-Stakes Leadership in a Post-B2B World

    Knowledge Partners   March 29, 2019  

    Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.

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  • Purposeful People Series: Leigh "Perk" Perkins

    ANA Magazine   March 22, 2019  

    For more than a quarter century at Orvis, Leigh "Perk" Perkins has championed the company's support of conservation and the protection of the last great wild places.

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  • Building an Inclusive Digital Experience for People with Disabilities

    Event Recaps   March 20, 2019  

    eSSENTIAL Accessibility explained why it is so important for a company’s website to offer robust accessibility.

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  • Can Transparency Fix the Gender Pay Gap?

    Industry Insights   March 14, 2019  

    When it comes to the gender gap, it appears the pay discrepancy between men and women still exists even today, and that's a problem the advertising world should equalize, especially when it comes to retaining diverse talent and fostering new skills.

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  • Revitalizing the Mortgage Industry

    Event Recaps   March 1, 2019  

    Quicken Loans has changed the mortgage industry by launching the first personalized, online-only mortgage experience while remaining true to its Detroit roots and helping revitalize the city.

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  • Revitalizing the Mortgage Industry

    Session Videos   March 1, 2019  

    In this video, hear how Quicken Loans has changed the mortgage industry by launching the first personalized, online-only mortgage experience while remaining true to its Detroit roots and helping revitalize the city.

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  • Achieving Accessibility In Email Marketing: For Marketers and Designers

    Industry Insights   February 28, 2019  

    This resource provides advice for making emails accessible to the disabled.

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  • T-Mobile’s Improvements to Customer Experience

    Event Recaps   February 28, 2019  

    Learn all about what makes T-Mobile’s marketing so effective and how it plays a significant role in the company’s success.

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