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  • How Marketers Can Reach Their CX North Star

    Forward   November 19, 2019  

    The enterprise experience takes a holistic view of the organization and the many different people — both internally and externally — whose own experiences shape the customer experience.

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  • Transparency and Trust

    Forward   November 14, 2019  

    What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

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  • FlyGreen MIA Energy Efficiency Initiative

    Smarties Awards   November 7, 2019  

    Miami International Airport implemented an energy efficiency program, and partnered with Florida Power & Light Services to inspire travelers to join the cause by making changes at home.

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  • Shell Advance Forever Outriders

    Smarties Awards   November 7, 2019  

    Shell increased brand awareness and preference by inspiring Vietnamese millennials to overcome life’s challenges and do good in their communities.

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  • Hellmann’s Real Food Rescue

    Smarties Awards   November 7, 2019  

    Hellmann’s worked to reduce food waste and serve the hungry.

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  • Four Tips for Discovering and Sharing Your Brand’s Purpose

    ANA Magazine   November 2, 2019  

    Brands with a purpose that benefits people or society outperform the stock market by 120 percent. It’s time to put your business in position to start benefitting from brand purpose. Get started with these four tips.

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  • Content with Purpose: Panera Bread’s Food Interrupted

    Event Recaps   October 30, 2019  

    Panera Bread discussed a content series that it created to promote positive change in the food system.

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  • Digital Platforms Raise New Ethical Questions for Marketers

    ANA Magazine   October 19, 2019  

    With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

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  • Purposeful People Series: Donna Vieira

    Greater Good   October 11, 2019  

    In today’s highly charged arena that is higher education, Sallie Mae CMO finds true purpose in helping students create the lives they imagine.

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  • The Power of Diversity and Inclusion in Storytelling

    ANA Magazine   October 9, 2019  

    Knatokie Ford, Ph.D., former senior policy adviser in the Obama White House Office of Science and Technology Policy and current STEM and entertainment engagement adviser to the ANA’s #SeeHer initiative, discusses the power that diversity and inclusiveness bring to storytelling; the importance of portraying women in TV, film, and advertising as they are; and more.

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  • Four Pillars for Growth

    Event Recaps   October 4, 2019  

    Joseph Jaffe invited marketers to reflect on the precarious existences of corporations and to consider four principles that could strengthen their positions.

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  • Organizational Transformation: A Nonprofit Case Study

    Session Videos   August 28, 2019  

    In this video, the Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

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  • Organizational Transformation: A Nonprofit Case Study

    Event Recaps   August 28, 2019  

    The Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

    view
  • Creature Comfort

    Greater Good   August 23, 2019  

    For a quarter century, the American insurance provider Aflac has been working behind the scenes with members of the medical community to improve health care options for young cancer patients. The centerpiece of its latest initiative, "My Special Aflac Duck," is a comfort toy that kids instantly warm to.

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  • Purposeful People Series: John and Mark Cronin

    Greater Good   August 8, 2019  

    Inspired by a young man with Down syndrome, John’s Crazy Socks empowers people with differing abilities and promotes inclusion via a vast portfolio of wildly designed socks.

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  • Brands Doing Good Series: MPOWERD

    Greater Good   July 30, 2019  

    New York-based MPOWERD is proof that the light that allows people to see, and provides the energy that enables plants to grow, can also be a force to change the world for the better.

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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • How to Manage Brand Reputation

    Greater Good   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

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  • The Pioneering CMO

    Forward   June 13, 2019  

    Pioneering CMOs are using new approaches to marketing that put the customer at the forefront and are achieving business results that demand the C-suite take note. Here, according to research by Accenture Interactive, is how they’re doing it.

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  • The Power of Purpose In A Post-Digital Age

    Insight Briefs   June 10, 2019  

    This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

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