The Future of Events Are Hybrid
Ask the Expert Answers February 24, 2021ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"
viewSearch returned: 394 document(s).
ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"
viewIn this video learn how ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is igniting the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.
viewIn 2020, ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) ignited the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.
viewHow are brands depicting and including individuals with disabilities in their communications?
viewThe pending changes in the identifier for advertisers (IDFA) are setting off alarms for marketers. To succeed, a true industry solution must work cross-device and cross-screen; allow advertisers to reach their critical audiences; be completely measurable, neutral, and interoperable; and, most importantly, put consumer privacy first. A number of contenders exist, but only one truly fits the bill. Here’s how these identity solutions currently stack up.
viewTo be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message
viewHow do consumers plan to spend and celebrate this holiday season and are there any demographic trends? What are best practices for reaching consumers this year during the holiday season?
viewHow are brands using voter turnout initiatives to connect to consumers and support employees?
viewRepresentatives of the ANA and Venable discussed the Partnership for Responsible Addressable Media (PRAM), which was launched in August 2020 as a collaborative effort of the leading advertising trade associations and companies representing every sector of the global advertising industry.
viewHow can marketers deliver effective personalized messaging without invading consumer privacy?
viewThis Insight Brief discusses a variety of approaches to experiential marketing, including ones developed both before and after the onset of the COVID-19 pandemic.
viewIs it appropriate to use humor in ads during a crisis? How do consumers respond?
viewThe Future of Branding: M&A in Turbulent Times webcast offered an in-depth conversation led by Siegel+Gale’s President, Pacific Rim, Jason Cieslak and Group Director, Strategy, Lisa Kane explored how to prepare your brand for an increase in mergers, acquisitions, and consolidation in every sector.
viewCorteva earned brand recognition and increased audience engagement by creating a contest for farmers, culminating in the winner being featured in a moving documentary and having a donation made to their favorite community organization.
viewThe Conscious Advertising Network created six manifestos promoting ethical advertising.
viewHow are brands handling the issue of masks? What do consumers think of ads showing people wearing masks?
viewHow are brands ensuring diversity among their suppliers and partners?
viewRecently, two questions are being asked repeatedly about California Privacy Law compliance. Should I wait for the CCPA Regulations to be final before doing any further work? Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway?
viewANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.
viewIn this video, ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.
view