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How Uber Is Working with UNITED24 to Support Ukraine
Industry Insights March 21, 2023On the one-year anniversary of Russia’s invasion of Ukraine, Uber partnered with UNITED24, President Zelenskyy’s global donations platform, to launch a new cartop advertising campaign to raise funds to send life-saving ambulances to Ukraine.
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Brand 360 Guide to Implementation
Knowledge Partners March 20, 2023The EEA’s Bruce Bolger shared a primer on “Brand Engagement 360,” a strategic brand engagement process that includes its internal and other stakeholders.
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The Economics of Brand Engagement 360
Knowledge Partners March 20, 2023The EEA’s Bruce Bolger discussed the economic benefits of implementing a “Brand Engagement 360” strategy, which considers all internal and external stakeholders’ well-being.
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Marketing to Moms
Ask the Expert Answers March 14, 2023How can my brand effectively connect with mothers?
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Creative Brands Can Find Scale on Black-Owned Content
Industry Insights March 9, 2023Madison Avenue commitments to Black-owned media are continuing strong in 2023. But scale is the biggest challenge advertisers are up against. There are several changes buyers can make to beat the scale problem, reach Black and multicultural audiences, and send more ad revenue to independent multicultural publishers.
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Marketing to Women
Ask the Expert Answers March 7, 2023ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"
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The Top 5 Reasons for Using Diverse-Owned Media Outlets
Industry Insights March 6, 2023In today's increasingly complex business environment, brands are facing market conditions that are profoundly different from generations past. Consumers have more choices than ever, are more brand savvy and are socially invested in the brands they use.
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3 Drivers of the Brand Purpose Movement
Industry Insights March 6, 2023Guests of the ANA’s Beyond Profit podcast offer an array of insights that illuminate the purpose movement, including its origins and the demands it places on companies. For instance, recent guests have identified three main drivers inducing organizations to embrace brand purpose.
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Marketers Who Elevate Women and Assist Their Causes
Industry Insights March 2, 2023March is Women’s History Month, a period that celebrates the strengths and achievements of women and strives to advance the causes most important to them. In keeping with this important theme of the month, consider the following case studies from the ANA’s portfolio of award programs. The following examples demonstrate the marketing community’s commitment to elevating women’s issues and aiding their causes.
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The Brands Connecting to Women Without Stereotypes
Industry Insights March 1, 2023Stereotypes are still in abundance, especially when it comes to gender. For women, there are many industries, interests, and places where women aren’t seen as part of the group. Representation in the media, and creating avenues for women to equally and safely participate, is essential to bridging the gender gap for women.
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4 Crucial Business Trends According to Gen Z
Industry Insights February 22, 2023As business leaders begin to set course for 2023, they face more uncertainty than ever – a perhaps preposterous statement considering the last three years. Economic downturn is crunching budgets, a distrusted media landscape is clouding judgement, and cultural pressures to “get it right” have never been higher.
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Salary Benchmarks & Hiring Trends
Ask the Expert Answers February 22, 2023What are current marketing salary benchmarks and hiring trends?
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How 4 Marketing Leaders Are Inspiring the Next Generation of Black Talent
Industry Insights February 21, 2023It’s Black History Month, but is Adland doing all it can to help Black talent across the industry flourish?
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Cross-Media Measurement: Driving Change Through Industry Alignment
Event Recaps February 17, 2023A panel of experts and Cross Media Measurement initiative representatives discussed the power of industry alignment, the progress Cross Media Measurement has made over the past 12 months, and the roadmap for 2023 and beyond.
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Cross-Media Measurement: Driving Change Through Industry Alignment
Conference Sessions February 17, 2023In this video, a panel of experts and Cross Media Measurement initiative representatives discussed the power of industry alignment, the progress Cross Media Measurement has made over the past 12 months, and the roadmap for 2023 and beyond.
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Marketers Elevating Black Communities and Assisting the Causes Most Important to Them
Industry Insights February 16, 2023February is Black History Month, a time for celebrating, with a special attentiveness, the achievements of Black Americans and for elevating the causes that are most important to their communities. Of course, this isn’t work that can be confined to a single month, and, in recognition of that fact, the 2022 Multicultural Excellence Awards honored marketing to and on behalf of the Black community that took place across the year.
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How to Incorporate Measurement into a Brand Purpose Program
Industry Insights February 13, 2023As more and more organizations seek to pursue brand purpose, they often find themselves looking for a way to gauge the success of these efforts with a reliable program of measurement. An old adage tells us that “if you can’t measure it, you can’t manage it.” The best approach to such a program can seem elusive, though. Fortunately, guests on the ANA Center for Brand Purpose’s Beyond Profit podcast periodically offer advice on this topic, and five tips from the show follow below.
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Don't Be Ageist: Marketing to People 50 and Older
Industry Insights February 7, 2023Over the past several years, marketers, brands, creative teams, and media agencies have done a meaningful job of focusing on the importance of diversity in the representation of images and strategies in their advertising and communications efforts. Making sure that the BIPOC community, as well as people in the LGBTQ+ and people with disabilities groups are presented in authentic ways has been an important evolution that reflects a world of inclusiveness.
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4 Inspiring Quotes on Marketing Transformation
Industry Insights February 7, 2023ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.
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5 Tips for Bringing Employees on Board with a Brand Purpose
Industry Insights February 6, 2023According to Chip Walker of the agency StrawberryFrog, brand purpose is often a preoccupation in the upper echelons of companies, but, despite that fact, it often fails to resonate with the rank and file.
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