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  • ANA Agency Compensation Task Force Webinar Series Recap

    Industry Insights   December 16, 2018  

    This report provides an overview of the ANA's webinar series on the topic of agency compensation.

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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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  • ANA 2018 Marketing Word of the Year: Brand Purpose

    Industry Insights   December 6, 2018  

    “Brand Purpose” was selected by ANA members as the ANA 2018 Marketing Word of the Year.

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  • Fireside Chat with the FTC and NTIA

    Event Recaps   December 5, 2018  

    A panel weighed in on the intersection of critical issues in privacy and data security from the perspective of industry experts.

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  • Midterm Election Roundup

    Event Recaps   December 5, 2018  

    Two experienced Washington insiders shared the ramifications of the 2018 midterm elections and the current privacy issues in Washington, D.C.

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  • Data for Good in Society

    Event Recaps   December 5, 2018  

    This panel featured three women who expertly help their companies leverage the power of data, sharing their views on the current competitive and regulatory environment.

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  • Media Buying 2018 — Transparency at a Crossroads

    Research Reports   November 8, 2018  

    The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

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  • Industry State of the Union

    Public Videos   November 6, 2018  

    Sparked by a recent survey, an industry alliance (ANA/AIMM) is setting out to increase the priority assigned to multicultural marketing.

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  • Industry State of the Union

    Session Videos   November 6, 2018  

    In this video, learn more about the 2018 ANA/Alliance for Inclusive and Multicultural (AIMM) Benchmark Survey, which has served to inform the industry at large about ANA members’ multicultural focus, barriers to entry, Total Market challenges, spend allocation, gaps, and overall opportunities.

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  • A Diversity Report for the Advertising/Marketing Industry

    Session Videos   November 5, 2018  

    Three recent ANA studies help provide an understanding of diversity at ANA member companies. This session shared results of those studies and issue a call to action for a broader public industry measurement.

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  • My Black Is Beautiful

    Multicultural Excellence Awards   November 4, 2018  

    Procter & Gamble sought to promote awareness of racial bias and encourage a desire among Americans to end it.

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  • Winning in Today’s Media Landscape

    Event Recaps   October 25, 2018  

    Unilever and Bank of America discussed the challenges and opportunities for brands in the increasingly complex media landscape.

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  • Quick Bits for the Week of September 24, 2018

    ANA Magazine   September 24, 2018  

    What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

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  • Marketing to the LGBTQ Community

    Ask the Expert Answers   September 24, 2018  

    The LGBTQIA+ market commands $5 trillion in global and $965 billion in domestic spending power. It’s crucial for marketers to evaluate its marketing approach to this demographic and find ways to be truly inclusive.

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  • Talent and Recruitment

    Insight Briefs   August 23, 2018  

    In recent years, there has been growing research dedicated to helping bridge the gap within the economy and diversity in marketing and how it affects what the younger generations aspire to do — and how they work. ANA shared insights on how to fix this disconnect.

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  • Transparency in Programmatic Advertising Won’t Happen Until Marketers Demand It

    Industry Insights   August 21, 2018  

    Media transparency is a hotbed topic in the industry, but change won’t come until marketers take a firm line and demand it. AppNexus makes a call for action.

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  • A Question on the 2020 U.S. Census Raises Issues for Marketers

    ANA Magazine   August 15, 2018  

    A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

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  • ANA’s #SeeHer Initiative: What Marketers Need to Know

    Webinars   July 5, 2018  

    #SeeHer has become one of the most impactful initiatives of the ANA. In this webinar, learn about the initiative and related metrics and tools.

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  • Causes for Concern in Influencer Marketing

    Event Recaps   June 19, 2018  

    Thoughtful Media Group identified three of the pitfalls that can thwart effective influencer marketing.

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  • Where for Care? Empowering Coloradans to Take Control of their Health

    B2 Awards   June 6, 2018  

    Colorado Hospital Association helped Coloradans better understand where they should seek healthcare through an educational campaign.

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