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  • Supplier Diversity

    Ask the Expert Answers   July 29, 2020  

    How are brands ensuring diversity among their suppliers and partners?

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  • California Privacy: Two Frequently Asked Questions

    Knowledge Partners   July 9, 2020  

    Recently, two questions are being asked repeatedly about California Privacy Law compliance. Should I wait for the CCPA Regulations to be final before doing any further work? Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway?

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  • How Multicultural Marketers are Navigating Covid-19

    Event Recaps   May 22, 2020  

    ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.

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  • Louder Together

    ANA Magazine   May 20, 2020  

    The advertising, marketing, and media industries are coalescing to fight the coronavirus. PSAs and content designed to educate the public about the disease lead the charge.

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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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  • AIMM’s New Metric (CIIM™) Measures Culture’s Impact in Brand Advertising and Programming

    Webinars   March 19, 2020  

    In this webinar, learn about the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) CIIM™ metric, a measure that empirically connects cultural relevance in brand creative to sales lift.

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  • Communication Breakdown

    ANA Magazine   March 13, 2020  

    Undisclosed markups are just one of several issues eroding the trust between clients and their agencies. Against an ominous backdrop, the heat is on both sides to not let pain points fester. Here’s what industry leaders at Unilever, Sam’s Club, the ANA, and the 4A’s are doing to make things better.

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  • Bringing Transparency to the Programmatic Supply Chain

    Event Recaps   March 4, 2020  

    Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.

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  • Bringing Transparency to the Programmatic Supply Chain

    Session Videos   March 4, 2020  

    In this video, Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.

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  • Marketing CBD Oil

    Event Recaps   February 20, 2020  

    Charlotte’s Web described a marketing campaign to promote CBD oil.

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  • Illumina and Genomics for Good

    Event Recaps   January 30, 2020  

    Illumina shared its approach to promoting the message of Genomics for Good.

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  • The DAA’s New CCPA Opt-Out Tool

    Event Recaps   January 22, 2020  

    Following the enactment of the California Consumer Privacy Act, Digital Advertising Alliance (DAA) Executive Director Lou Mastria explained how the DAA offers resources to California consumers for preventing the sale of their personal information to companies.

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  • The CCPA Is Here — Now What?

    Event Recaps   January 22, 2020  

    Following the recent passage of the California Consumer Privacy Act (CCPA), Sarah Bruno, partner at Reed Smith LLP, explained the steps marketers and advertisers need to take to ensure compliance with the new law.

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  • Your Best Never Comes Easy

    Multicultural Excellence Awards   January 15, 2020  

    Your Best Never Comes Easy” was designed to connect a new generation of football fans to the Gillette brand through a partnership with Shaquem Griffin, the first amputee drafted to the NFL.

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  • Fraud and the Future of Influencer Marketing

    Session Videos   November 20, 2019  

    Unilever's Casey DePalma and eMarketer analyst Debra Aho Williamson discussed how brands can navigate the complexities of influencer marketing and the implications for our industry.

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  • Fraud and the Future of Influencer Marketing

    Public Videos   November 20, 2019  

    To be more strategic about influencer marketing, brands should take a long-term, holistic approach.

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  • AIMM’s New Cultural Insights Impact Measure Proves Cultural Insights Affect Sales

    Event Recaps   November 7, 2019  

    AIMM’s CIIM (Cultural Insights Impact Measure) is a new metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift.

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  • AIMM Helps Marketers #SeeAll

    Event Recaps   November 7, 2019  

    The Alliance for Inclusive and Multicultural Marketing (AIMM) showed how marketers can simultaneously drive business growth and celebrate underrepresented communities.

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  • Driving Digital Transformation at Spark44

    Event Recaps   October 16, 2019  

    After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.

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  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

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