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  • The Year of Inclusivity, Creativity, and Letting Go

    Forward   September 3, 2019  

    CMOs have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations. Here are six trends for CMOs and their teams to consider right now when planning for 2020 and beyond.

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  • The Journey to Leadership

    Event Recaps   August 26, 2019  

    In a panel discussion, three industry leaders shared the paths they took to achieve success in the nonprofit sector.

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  • The Journey to Leadership

    Public Videos   August 26, 2019  

    Tips for becoming a leader in the nonprofit sector: identify needs, take educated risks, connect by showing interest.

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  • The Journey to Leadership

    Session Videos   August 26, 2019  

    In this video, three industry leaders shared the paths they took to achieve success in the nonprofit sector.

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  • Creature Comfort

    ANA Magazine   August 23, 2019  

    For a quarter century, the American insurance provider Aflac has been working behind the scenes with members of the medical community to improve health care options for young cancer patients. The centerpiece of its latest initiative, "My Special Aflac Duck," is a comfort toy that kids instantly warm to.

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  • Purposeful People Series: John and Mark Cronin

    ANA Magazine   August 8, 2019  

    Inspired by a young man with Down syndrome, John’s Crazy Socks empowers people with differing abilities and promotes inclusion via a vast portfolio of wildly designed socks.

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  • Sponsorships and Event Marketing Major Boon for Diversity

    Insight Briefs   August 3, 2019  

    Fostering diversity should be at the forefront of every company’s marketing agenda — and building tangible, experiential moments can be a key way to achieve this.

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  • Brands Doing Good Series: MPOWERD

    ANA Magazine   July 30, 2019  

    New York-based MPOWERD is proof that the light that allows people to see, and provides the energy that enables plants to grow, can also be a force to change the world for the better.

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  • SAG-AFTRA Updates

    Event Recaps   July 24, 2019  

    Stacy Marcus, the chief negotiator for The Joint Policy Committee, provided an update of what’s happened between the industry and the union since the negotiations over the new contract concluded.

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  • Trust Consortium Update

    Event Recaps   July 24, 2019  

    Doug Wood of Reed Smith shared updates related to the newly formed Trust Consortium.

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  • Is Facebook Too Big to Unlike?

    ANA Magazine   July 12, 2019  

    Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding marketshare like a cudgel, too big to give up on?

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  • The Pioneering CMO

    Forward   June 13, 2019  

    Pioneering CMOs are using new approaches to marketing that put the customer at the forefront and are achieving business results that demand the C-suite take note. Here, according to research by Accenture Interactive, is how they’re doing it.

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  • Overview of the 2019 ANA Brand Activation Marketing Conference

    Public Videos   May 17, 2019  

    In this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.

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  • 2019 ANA Brand Activation Marketing Conference — Opening Remarks

    Session Videos   May 16, 2019  

    ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Brand Activation Marketing Conference.

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  • How Much Do You Make? Most Advertising and Marketing Managers are on Board with Sharing Compensation Information

    Knowledge Partners   May 6, 2019  

    This infographic from The Creative Group shares findings from new research on open salary policy trends in the creative industry.

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  • Global Marketing

    Insight Briefs   May 5, 2019  

    This Insight Brief discusses global marketing and advertising regulations and included case studies from American Express and the Singapore Tourism Board.

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  • Diversifying the Supplier Ecosystem

    Public Videos   May 1, 2019  

    Innovation and marketing value are spurred by supplier diversity, particularly from smaller providers.

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  • Diversifying the Supplier Ecosystem

    Session Videos   May 1, 2019  

    In this video, a panel explored supplier diversity strategies to encourage the use of companies that are at least 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBTQ+ community.

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  • Diversifying the Supplier Ecosystem

    Event Recaps   May 1, 2019  

    Supplier diversity strategies encourage the use of companies that are at least 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBTQ+ community.

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  • #SeeHer Drives Growth for eBay and Anheuser-Busch

    Industry Insights   April 24, 2019  

    Hear how the #SeeHer mission aligns marketing with diversity and inclusion to increase business growth for eBay and Anheuser-Busch. This video features Suzy Deering, the CMO at eBay, and Jodi Harris, the VP of Marketing Culture and Learning at Anheuser-Busch.

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