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  • Talent and Recruitment

    Insight Briefs   April 1, 2019  

    The ability to attract and retain new marketing talent is a major challenge for brands and organizations. The challenge is against the backdrop of an ever-changing digital landscape and trying to meet the needs of diverse and multicultural consumers. Hiring new talent is just the first step, of course, but retaining talent means companies have to build skills within these hires in order for both the brand and its employees to continue on a growth path.

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  • New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards

    Session Videos   March 20, 2019  

    The current U.S. consumer privacy model includes narrow laws and self-regulatory codes. In this video, learn about a new paradigm that standardizes the issue at the federal level and may be better suited for consumers, brands, and the economy.

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  • Diversity in Advertising: Should Practitioners Join the Conversation?

    Event Recaps   March 20, 2019  

    Leaders in multicultural marketing and law discussed the role of legal practitioners on matters of diversity and inclusion via an in-depth look at several case studies in advertising.

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  • New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards

    Public Videos   March 20, 2019  

    Simplification and standardization are driving an industry initiative to create a new paradigm for consumer privacy.

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  • Diversity in Advertising: Should Practitioners Join the Conversation?

    Session Videos   March 20, 2019  

    In this video, leaders in multicultural marketing and law discussed the role of legal practitioners on matters of diversity and inclusion via an in-depth look at several case studies in advertising.

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  • Measuring Progress on Measurement

    Public Videos   March 20, 2019  

    Contract provisions and MRC accreditation are key to achieving transparency in measuring digital ad performance.

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  • New Paradigm: The Need for Federal Privacy Legislation that Provides Clear and Consistent Standards

    Event Recaps   March 20, 2019  

    The current U.S. consumer privacy model includes narrow laws and self-regulatory codes, but a new paradigm that standardizes the issue at the federal level may be better suited for consumers, brands, and the economy.

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  • A Mandate for Diversity and Inclusion

    Event Recaps   March 19, 2019  

    A panel discussion led by general counsel addressed critical issues and informed both inside and outside counsel of the commitments the legal community must make to ensure a diverse and inclusive legal marketplace.

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  • Global Advertising in a Turbulent Marketplace

    Event Recaps   March 19, 2019  

    Members of the Global Advertising Lawyers Alliance (GALA) provided key insights into regions and countries undergoing dramatic change, and discussed ways to successfully advertise in a turbulent global marketplace.

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  • Global Advertising in a Turbulent Marketplace

    Session Videos   March 19, 2019  

    In this video, members of the Global Advertising Lawyers Alliance (GALA) provided key insights into regions and countries undergoing dramatic change, and discussed ways to successfully advertise in a turbulent global marketplace.

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  • Why Privacy and Security Is Important for All Brands

    Event Recaps   March 18, 2019  

    The director of the FTC’s Bureau of Consumer Protection, Andrew Smith, discussed the commission’s enforcement priorities and other important matters at the FTC for 2019.

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  • Making a Difference with TIAA

    Event Recaps   March 14, 2019  

    In preparation for its 100th anniversary, financial services organization TIAA created a program to highlight 100 difference-makers in the not-for-profit community.

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  • ANA Agency Compensation Task Force Webinar Series Recap

    Industry Insights   December 16, 2018  

    This report provides an overview of the ANA's webinar series on the topic of agency compensation.

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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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  • ANA 2018 Marketing Word of the Year: Brand Purpose

    Industry Insights   December 6, 2018  

    “Brand Purpose” was selected by ANA members as the ANA 2018 Marketing Word of the Year.

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  • Data for Good in Society

    Event Recaps   December 5, 2018  

    This panel featured three women who expertly help their companies leverage the power of data, sharing their views on the current competitive and regulatory environment.

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  • Midterm Election Roundup

    Event Recaps   December 5, 2018  

    Two experienced Washington insiders shared the ramifications of the 2018 midterm elections and the current privacy issues in Washington, D.C.

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  • Fireside Chat with the FTC and NTIA

    Event Recaps   December 5, 2018  

    A panel weighed in on the intersection of critical issues in privacy and data security from the perspective of industry experts.

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  • Media Buying 2018 — Transparency at a Crossroads

    Research Reports   November 8, 2018  

    The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

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  • Industry State of the Union

    Public Videos   November 6, 2018  

    Sparked by a recent survey, an industry alliance (ANA/AIMM) is setting out to increase the priority assigned to multicultural marketing.

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