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The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

Procter & Gamble sought to promote awareness of racial bias and encourage a desire among Americans to end it.

What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

The LGBTQIA+ market commands $5 trillion in global and $965 billion in domestic spending power. It’s crucial for marketers to evaluate its marketing approach to this demographic and find ways to be truly inclusive.

In recent years, there has been growing research dedicated to helping bridge the gap within the economy and diversity in marketing and how it affects what the younger generations aspire to do — and how they work. ANA shared insights on how to fix this disconnect.

Media transparency is a hotbed topic in the industry, but change won’t come until marketers take a firm line and demand it. AppNexus makes a call for action.

A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

#SeeHer has become one of the most impactful initiatives of the ANA. In this webinar, learn about the initiative and related metrics and tools.

Thoughtful Media Group identified three of the pitfalls that can thwart effective influencer marketing.

Fahlgren Mortine positioned itself as a thought leader and grew its existing client relationships by creating the Business-to-Business Peer Summit, a collaborative non-sales forum on topics relevant to high-level marketers today.

Colorado Hospital Association helped Coloradans better understand where they should seek healthcare through an educational campaign.

While the marketing community hasn't fully embraced blockchain, the technology does hold promise to improve the digital media supply chain.

MASB shared the results of its 2018 study on sponsorship ROI.

Improving the measurement of sponsorships’ contribution to business results is the focus of an industry initiative.

In this video, MASB shared the results of its 2018 study on sponsorship ROI.

A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace.

Review the top policy changes that will be initiated by the GDPR as well as Frequently Asked Questions.

This toolkit for optimizing marketing organizational structures includes a checklist, how-to guide, and job descriptions for must-have marketing roles.

Read about the guidelines published by the EU’s Article 29 Working Party, which describe how organizations can obtain consent for data collection.

This white paper provides an in-depth analysis of the GDPR, highlights its most important points, and clarifies key definitions.