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  • Your Best Never Comes Easy

    Multicultural Excellence Awards   January 15, 2020  

    Your Best Never Comes Easy” was designed to connect a new generation of football fans to the Gillette brand through a partnership with Shaquem Griffin, the first amputee drafted to the NFL.

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  • Fraud and the Future of Influencer Marketing

    Session Videos   November 20, 2019  

    Unilever's Casey DePalma and eMarketer analyst Debra Aho Williamson discussed how brands can navigate the complexities of influencer marketing and the implications for our industry.

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  • Fraud and the Future of Influencer Marketing

    Public Videos   November 20, 2019  

    To be more strategic about influencer marketing, brands should take a long-term, holistic approach.

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  • AIMM’s New Cultural Insights Impact Measure Proves Cultural Insights Affect Sales

    Event Recaps   November 7, 2019  

    AIMM’s CIIM (Cultural Insights Impact Measure) is a new metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift.

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  • AIMM Helps Marketers #SeeAll

    Event Recaps   November 7, 2019  

    The Alliance for Inclusive and Multicultural Marketing (AIMM) showed how marketers can simultaneously drive business growth and celebrate underrepresented communities.

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  • Driving Digital Transformation at Spark44

    Event Recaps   October 16, 2019  

    After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.

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  • The Pursuit of a Clean Supply of Media

    Event Recaps   October 15, 2019  

    A panel of experts shared thoughts on how to provide the industry with a clean supply of media inventory.

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  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

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  • Human Experiences Fuel Growth

    Public Videos   October 4, 2019  

    Creating meaningful consumer experiences requires marketing strategies that align with human values.

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  • Human Experiences Fuel Growth

    Event Recaps   October 4, 2019  

    Deloitte Digital created a framework to quantify and elevate the value of human experience.

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  • Human Experiences Fuel Growth

    Session Videos   October 4, 2019  

    In this video, hear about how Deloitte Digital created a framework to quantify and elevate the value of human experience.

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  • Issues that Contribute to the Breakdown of Trust in the Advertising Ecosystem

    Research Reports   September 24, 2019  

    In this survey, ANA's Trust Consortium asked client-side marketers to rate a number of issues on how they contribute to the breakdown of trust.

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  • Demystifying Artificial Intelligence for Advertising and Marketing

    Forward   September 24, 2019  

    When it comes to AI, marketers must separate fact from fiction to better understand the role and value of the technology.

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  • The MRC Cross Media Standard — Completed, Now Moving to Implement

    Session Videos   September 10, 2019  

    In this video, George Ivie, the CEO and Executive Director of the MRC, described the newly-issued cross media standards and the next steps to seek adoption and realize the benefits to advertisers and the marketplace.

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  • The Year of Inclusivity, Creativity, and Letting Go

    Forward   September 3, 2019  

    CMOs have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations. Here are six trends for CMOs and their teams to consider right now when planning for 2020 and beyond.

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  • The Journey to Leadership

    Event Recaps   August 26, 2019  

    In a panel discussion, three industry leaders shared the paths they took to achieve success in the nonprofit sector.

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  • The Journey to Leadership

    Session Videos   August 26, 2019  

    In this video, three industry leaders shared the paths they took to achieve success in the nonprofit sector.

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  • Lead from the Heart to Unleash Your Team’s Potential

    Event Recaps   August 26, 2019  

    Ben Harris, president of Production Solutions, and John Perell, director of strategy and member experience at Smithsonian Institution, reviewed the latest scientific research and corporate success stories to explain ways in which leaders, managers, and team members can effectively increase employee engagement.

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  • The Journey to Leadership

    Public Videos   August 26, 2019  

    Tips for becoming a leader in the nonprofit sector: identify needs, take educated risks, connect by showing interest.

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  • Lead from the Heart to Unleash Your Team’s Potential

    Session Videos   August 26, 2019  

    In this video, the presenters reviewed the latest scientific research and corporate success stories to explain ways in which leaders, managers, and team members can effectively increase employee engagement.

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