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ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

In this video learn how ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is igniting the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.

In 2020, ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) ignited the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.

How are brands depicting and including individuals with disabilities in their communications?

The pending changes in the identifier for advertisers (IDFA) are setting off alarms for marketers. To succeed, a true industry solution must work cross-device and cross-screen; allow advertisers to reach their critical audiences; be completely measurable, neutral, and interoperable; and, most importantly, put consumer privacy first. A number of contenders exist, but only one truly fits the bill. Here’s how these identity solutions currently stack up.

To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

How do consumers plan to spend and celebrate this holiday season and are there any demographic trends? What are best practices for reaching consumers this year during the holiday season?

How are brands using voter turnout initiatives to connect to consumers and support employees?

Representatives of the ANA and Venable discussed the Partnership for Responsible Addressable Media (PRAM), which was launched in August 2020 as a collaborative effort of the leading advertising trade associations and companies representing every sector of the global advertising industry.

How can marketers deliver effective personalized messaging without invading consumer privacy?

This Insight Brief discusses a variety of approaches to experiential marketing, including ones developed both before and after the onset of the COVID-19 pandemic.

Is it appropriate to use humor in ads during a crisis? How do consumers respond?

The Future of Branding: M&A in Turbulent Times webcast offered an in-depth conversation led by Siegel+Gale’s President, Pacific Rim, Jason Cieslak and Group Director, Strategy, Lisa Kane explored how to prepare your brand for an increase in mergers, acquisitions, and consolidation in every sector.

Corteva earned brand recognition and increased audience engagement by creating a contest for farmers, culminating in the winner being featured in a moving documentary and having a donation made to their favorite community organization.

The Conscious Advertising Network created six manifestos promoting ethical advertising.

How are brands handling the issue of masks? What do consumers think of ads showing people wearing masks?

How are brands ensuring diversity among their suppliers and partners?

Recently, two questions are being asked repeatedly about California Privacy Law compliance. Should I wait for the CCPA Regulations to be final before doing any further work? Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway?

ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.

In this video, ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.