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  • The Future of Events Are Hybrid

    Ask the Expert Answers   February 24, 2021  

    ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

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  • AIMM in 2020: It’s Time for Brands to #SeeAll

    Session Videos   November 17, 2020  

    In this video learn how ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is igniting the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.

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  • AIMM in 2020: It’s Time for Brands to #SeeAll

    Event Recaps   November 17, 2020  

    In 2020, ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) ignited the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.

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  • Best Practices for Portraying People with Disabilities in Advertising

    Ask the Expert Answers   October 28, 2020  

    How are brands depicting and including individuals with disabilities in their communications?

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  • The Future of Identity Is Being Decided Today

    Forward   October 27, 2020  

    The pending changes in the identifier for advertisers (IDFA) are setting off alarms for marketers. To succeed, a true industry solution must work cross-device and cross-screen; allow advertisers to reach their critical audiences; be completely measurable, neutral, and interoperable; and, most importantly, put consumer privacy first. A number of contenders exist, but only one truly fits the bill. Here’s how these identity solutions currently stack up.

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  • Diverse Marketing, Inclusive Message

    Insight Briefs   September 24, 2020  

    To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

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  • 2020 Holiday Marketing Trends & Best Practices

    Ask the Expert Answers   September 24, 2020  

    How do consumers plan to spend and celebrate this holiday season and are there any demographic trends? What are best practices for reaching consumers this year during the holiday season?

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  • How Brands are Encouraging People to Vote

    Ask the Expert Answers   September 17, 2020  

    How are brands using voter turnout initiatives to connect to consumers and support employees?

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  • An Introduction to PRAM

    Event Recaps   September 15, 2020  

    Representatives of the ANA and Venable discussed the Partnership for Responsible Addressable Media (PRAM), which was launched in August 2020 as a collaborative effort of the leading advertising trade associations and companies representing every sector of the global advertising industry.

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  • Personalized Messaging and Consumer Privacy

    Ask the Expert Answers   September 10, 2020  

    How can marketers deliver effective personalized messaging without invading consumer privacy?

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  • Experiential Marketing Amid COVID-19

    Insight Briefs   September 4, 2020  

    This Insight Brief discusses a variety of approaches to experiential marketing, including ones developed both before and after the onset of the COVID-19 pandemic.

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  • Humor in Advertising

    Ask the Expert Answers   September 3, 2020  

    Is it appropriate to use humor in ads during a crisis? How do consumers respond?

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  • Growth In Turbulent Times: The Essential Role Marketing Plays in M&A Deals

    Webinars   September 2, 2020  

    The Future of Branding: M&A in Turbulent Times webcast offered an in-depth conversation led by Siegel+Gale’s President, Pacific Rim, Jason Cieslak and Group Director, Strategy, Lisa Kane explored how to prepare your brand for an increase in mergers, acquisitions, and consolidation in every sector.

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  • The Power to Do More

    B2 Awards   September 1, 2020  

    Corteva earned brand recognition and increased audience engagement by creating a contest for farmers, culminating in the winner being featured in a moving documentary and having a donation made to their favorite community organization.

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  • Print Manifesto

    B2 Awards   September 1, 2020  

    The Conscious Advertising Network created six manifestos promoting ethical advertising.

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  • Face Masks in Advertising

    Ask the Expert Answers   August 27, 2020  

    How are brands handling the issue of masks? What do consumers think of ads showing people wearing masks?

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  • Supplier Diversity

    Ask the Expert Answers   July 29, 2020  

    How are brands ensuring diversity among their suppliers and partners?

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  • California Privacy: Two Frequently Asked Questions

    Knowledge Partners   July 9, 2020  

    Recently, two questions are being asked repeatedly about California Privacy Law compliance. Should I wait for the CCPA Regulations to be final before doing any further work? Is it worth the additional effort now, considering a new California ballot initiative is going to change the law anyway?

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  • How Multicultural Marketers are Navigating COVID-19

    Event Recaps   May 22, 2020  

    ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.

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  • How Multicultural Marketers are Navigating COVID-19

    Session Videos   May 22, 2020  

    In this video, ANA's Alliance for Multicultural & Inclusive Marketing (AIMM) shared the results of a survey on how marketers are confronting the challenges of multicultural marketing in the COVID-19 era and how they are planning to rebound in the future.

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