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Your Best Never Comes Easy” was designed to connect a new generation of football fans to the Gillette brand through a partnership with Shaquem Griffin, the first amputee drafted to the NFL.

Unilever's Casey DePalma and eMarketer analyst Debra Aho Williamson discussed how brands can navigate the complexities of influencer marketing and the implications for our industry.

To be more strategic about influencer marketing, brands should take a long-term, holistic approach.

AIMM’s CIIM (Cultural Insights Impact Measure) is a new metric that identifies the impact and effectiveness of cultural insights in ads and programming and how these have the potential to affect sales lift.

The Alliance for Inclusive and Multicultural Marketing (AIMM) showed how marketers can simultaneously drive business growth and celebrate underrepresented communities.

After creating a successful joint agency model with Jaguar Land Rover, Spark44 had increased brand desirability and consideration. The next step was a digital transformation to expand growth and account for shifting business priorities.

A panel of experts shared thoughts on how to provide the industry with a clean supply of media inventory.

In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

Creating meaningful consumer experiences requires marketing strategies that align with human values.

Deloitte Digital created a framework to quantify and elevate the value of human experience.

In this video, hear about how Deloitte Digital created a framework to quantify and elevate the value of human experience.

In this survey, ANA's Trust Consortium asked client-side marketers to rate a number of issues on how they contribute to the breakdown of trust.

When it comes to AI, marketers must separate fact from fiction to better understand the role and value of the technology.

In this video, George Ivie, the CEO and Executive Director of the MRC, described the newly-issued cross media standards and the next steps to seek adoption and realize the benefits to advertisers and the marketplace.

CMOs have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations. Here are six trends for CMOs and their teams to consider right now when planning for 2020 and beyond.

In a panel discussion, three industry leaders shared the paths they took to achieve success in the nonprofit sector.

In this video, three industry leaders shared the paths they took to achieve success in the nonprofit sector.

Ben Harris, president of Production Solutions, and John Perell, director of strategy and member experience at Smithsonian Institution, reviewed the latest scientific research and corporate success stories to explain ways in which leaders, managers, and team members can effectively increase employee engagement.

Tips for becoming a leader in the nonprofit sector: identify needs, take educated risks, connect by showing interest.

In this video, the presenters reviewed the latest scientific research and corporate success stories to explain ways in which leaders, managers, and team members can effectively increase employee engagement.