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CMOs have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations. Here are six trends for CMOs and their teams to consider right now when planning for 2020 and beyond.

In a panel discussion, three industry leaders shared the paths they took to achieve success in the nonprofit sector.

Tips for becoming a leader in the nonprofit sector: identify needs, take educated risks, connect by showing interest.

In this video, three industry leaders shared the paths they took to achieve success in the nonprofit sector.

For a quarter century, the American insurance provider Aflac has been working behind the scenes with members of the medical community to improve health care options for young cancer patients. The centerpiece of its latest initiative, "My Special Aflac Duck," is a comfort toy that kids instantly warm to.

Inspired by a young man with Down syndrome, John’s Crazy Socks empowers people with differing abilities and promotes inclusion via a vast portfolio of wildly designed socks.

Fostering diversity should be at the forefront of every company’s marketing agenda — and building tangible, experiential moments can be a key way to achieve this.

New York-based MPOWERD is proof that the light that allows people to see, and provides the energy that enables plants to grow, can also be a force to change the world for the better.

Stacy Marcus, the chief negotiator for The Joint Policy Committee, provided an update of what’s happened between the industry and the union since the negotiations over the new contract concluded.

Doug Wood of Reed Smith shared updates related to the newly formed Trust Consortium.

Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding marketshare like a cudgel, too big to give up on?

Pioneering CMOs are using new approaches to marketing that put the customer at the forefront and are achieving business results that demand the C-suite take note. Here, according to research by Accenture Interactive, is how they’re doing it.

In this video, watch highlights from the 2019 ANA Brand Activation Marketing Conference.

ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Brand Activation Marketing Conference.

This infographic from The Creative Group shares findings from new research on open salary policy trends in the creative industry.

This Insight Brief discusses global marketing and advertising regulations and included case studies from American Express and the Singapore Tourism Board.

Innovation and marketing value are spurred by supplier diversity, particularly from smaller providers.

In this video, a panel explored supplier diversity strategies to encourage the use of companies that are at least 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBTQ+ community.

Supplier diversity strategies encourage the use of companies that are at least 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBTQ+ community.

Hear how the #SeeHer mission aligns marketing with diversity and inclusion to increase business growth for eBay and Anheuser-Busch. This video features Suzy Deering, the CMO at eBay, and Jodi Harris, the VP of Marketing Culture and Learning at Anheuser-Busch.