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  • Media Buying 2018 — Transparency at a Crossroads

    Research Reports   November 8, 2018  

    The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

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  • My Black Is Beautiful

    Multicultural Excellence Awards   November 4, 2018  

    Procter & Gamble sought to promote awareness of racial bias and encourage a desire among Americans to end it.

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  • Quick Bits for the Week of September 24, 2018

    ANA Magazine   September 24, 2018  

    What marketers need to know this week: Mayochup is coming, 40 percent of clients don't trust their agencies, and more.

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  • Marketing to the LGBTQ Community

    Ask the Expert Answers   September 24, 2018  

    The LGBTQIA+ market commands $5 trillion in global and $965 billion in domestic spending power. It’s crucial for marketers to evaluate its marketing approach to this demographic and find ways to be truly inclusive.

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  • Talent and Recruitment

    Insight Briefs   August 23, 2018  

    In recent years, there has been growing research dedicated to helping bridge the gap within the economy and diversity in marketing and how it affects what the younger generations aspire to do — and how they work. ANA shared insights on how to fix this disconnect.

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  • Transparency in Programmatic Advertising Won’t Happen Until Marketers Demand It

    Industry Insights   August 21, 2018  

    Media transparency is a hotbed topic in the industry, but change won’t come until marketers take a firm line and demand it. AppNexus makes a call for action.

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  • A Question on the 2020 U.S. Census Raises Issues for Marketers

    ANA Magazine   August 15, 2018  

    A question regarding citizenship being added to the 2020 U.S. census could have major implications for marketers.

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  • ANA’s #SeeHer Initiative: What Marketers Need to Know

    Webinars   July 5, 2018  

    #SeeHer has become one of the most impactful initiatives of the ANA. In this webinar, learn about the initiative and related metrics and tools.

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  • Causes for Concern in Influencer Marketing

    Event Recaps   June 19, 2018  

    Thoughtful Media Group identified three of the pitfalls that can thwart effective influencer marketing.

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  • Fahlgren Mortine B2B Peer Summit

    B2 Awards   June 6, 2018  

    Fahlgren Mortine positioned itself as a thought leader and grew its existing client relationships by creating the Business-to-Business Peer Summit, a collaborative non-sales forum on topics relevant to high-level marketers today.

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  • Where for Care? Empowering Coloradans to Take Control of their Health

    B2 Awards   June 6, 2018  

    Colorado Hospital Association helped Coloradans better understand where they should seek healthcare through an educational campaign.

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  • What Blockchain Means for B2B Marketers

    B-to-B Marketer   May 17, 2018  

    While the marketing community hasn't fully embraced blockchain, the technology does hold promise to improve the digital media supply chain.

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  • Sponsorship Accountability Metrics

    Event Recaps   May 2, 2018  

    MASB shared the results of its 2018 study on sponsorship ROI.

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  • Sponsorship Accountability Metrics

    Public Videos   May 2, 2018  

    Improving the measurement of sponsorships’ contribution to business results is the focus of an industry initiative.

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  • Sponsorship Accountability Metrics

    Session Videos   May 2, 2018  

    In this video, MASB shared the results of its 2018 study on sponsorship ROI.

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  • Time’s Up for Advertising, Too

    ANA Magazine   April 25, 2018  

    A new movement is driving industry change on sexual harassment, discrimination, and inequality in the workplace.

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  • What U.S. Marketers Need to Know about the GDPR

    Industry Insights   April 6, 2018  

    Review the top policy changes that will be initiated by the GDPR as well as Frequently Asked Questions.

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  • Marketing Organizational Structure Toolkit

    Playbooks   April 1, 2018  

    This toolkit for optimizing marketing organizational structures includes a checklist, how-to guide, and job descriptions for must-have marketing roles.

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  • Implications of Guidance on Consent for Personal Data Collection and Use

    Industry Insights   March 30, 2018  

    Read about the guidelines published by the EU’s Article 29 Working Party, which describe how organizations can obtain consent for data collection.

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  • Preparing for the GDPR

    Industry Insights   March 23, 2018  

    This white paper provides an in-depth analysis of the GDPR, highlights its most important points, and clarifies key definitions.

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