Search Results for All Content (access may be restricted)

Search returned: 543 document(s).

  • Digital Character and the Humanization of Brands

    Knowledge Partners   February 14, 2019  

    Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.

    view
  • Optimizing E-Commerce Websites with Split Testing

    Event Recaps   January 17, 2019  

    Kopari Beauty shared the results of myriad split tests that it conducted on numerous features of its direct-to-consumer e-commerce website.

    view
  • Data and Measurement

    Insight Briefs   January 15, 2019  

    This Insight Brief discusses how marketers can capitalize on data to develop and exercise new capabilities and to discerningly assess their performance, all while remaining compliant with the relevant regulations.

    view
  • Just Ask a Golf Driver

    Echo Awards   December 21, 2018  

    In a push to meet 2017 sales targets, VW reached out to prospective Golf buyers to encourage additional test drives.

    view
  • Our Neighbourhood

    Echo Awards   December 21, 2018  

    Danish real estate agent danbolig created Our Neighborhood, a digital destination where buyers can get to know their prospective neighborhoods intimately before buying a home, through the combined power of big data insights and crowdsourced content from the people who already live there and love it.

    view
  • Launch of the Airpoints Partner Coalition

    Echo Awards   December 21, 2018  

    Learn about the launch of the Air New Zealand Airpoints Partner Coalition, which was the culmination of a five-year strategy to transform the already successful frequent flyer programme into the most member-centric loyalty programme in the country.

    view
  • Sunsilk Cheerkada

    Echo Awards   December 21, 2018  

    Sunsilk Philippines wanted to encourage its target audience of young Filipinas to stick to the goals they committed to at the New Year by acting as their personal cheerleader who motivates them to achieve their set goals for the year.

    view
  • Video First Content Strategy

    Echo Awards   December 21, 2018  

    In order to provice a continuous flow of video content which is then distributed across various channels, Mahindra Holidays mapped the end to end customer journey from being a prospect to becoming a member and created multiple video assets for each stage.

    view
  • Fill the Gaps with K&H Bank!

    Echo Awards   December 21, 2018  

    K&H Bank designed a dynamic idea-exchange platform which served as core element of its campaign by monitoring people's thoughts, exploring real consumer demand, and linking it with supply.

    view
  • Your Business by the Numbers: Small Business e-Newsletter

    Echo Awards   December 21, 2018  

    By communicating personalized account insights, membership features and benefits across its multiple credit card products at a user level, the e-Newsletter from American Express behaves like an app right in the inbox, allowing the brand to engage one-to-one with each of its card members in a scalable way.

    view
  • Netflix Dinners

    Echo Awards   December 21, 2018  

    With an exciting new partnership, New Zealand telco Spark could offer Netflix free. Its Netflix Dinners promotion made binge-watching even better, getting to the hearts of fans, through their stomachs.

    view
  • Volvo: The Right Part at the Right Time

    Echo Awards   December 21, 2018  

    With a financial crisis heavily impacting truck sales along with most B2B large ticket sales, the after-sales area was even more important for Volvo. The brand created a database to support the after-sales area and determine when spare parts would need to be changed.

    view
  • Content Darwinism

    Echo Awards   December 21, 2018  

    P&G built a framework that organised its huge content pool and allowed the brand to clearly define the objectives and role of each piece of content.

    view
  • The Ultimate Data Machine

    Echo Awards   December 21, 2018  

    BMW found a solution to the industry-wide issue of fragmented, flawed, and volatile data by developing a centralized data warehouse for gathering information from all sources along the customer path to purchase.

    view
  • Shopper Marketing’s Emerging Technologies and Obstacles

    Event Recaps   December 11, 2018  

    Google identified some of the opportunities and challenges presented by emerging marketing technologies.

    view
  • Building an In-House Analytics Team

    Event Recaps   December 5, 2018  

    Over many years, The Clorox Co. has built out its in-house analytics capabilities. Along the way, it uncovered key elements of success.

    view
  • Four Tips for Testing and Measuring Digital Advertising

    Event Recaps   December 5, 2018  

    TechStyle advised marketers on how to empirically optimize their digital advertising.

    view
  • Neuroscience Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on Consumer Neuroscience provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

    view
  • ANA/DMA 2018 Response Rate Report: Performance and Cost Metrics Across Direct Media

    Research Reports   November 15, 2018  

    The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.

    view
  • Automating Analytics, Optimizing Customer Experience, and Maximizing Revenue

    Event Recaps   November 15, 2018  

    Simon Data examined the obstacles to capitalizing on consumer data as well as the advantages of doing so.

    view

1234567 >>  Last (28)