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  • Calculating Lifetime Value for E-Commerce Retail Customers

    Event Recaps   March 13, 2019  

    Jet explained its approach to determining Customer Lifetime Value.

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  • Attribution and Customer Lifetime Value at Publishers Clearing House

    Event Recaps   March 13, 2019  

    Publishers Clearing House explained how customer lifetime value calculations inspire and guide its approach to attribution.

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  • Test and Learn: Informing Decisions with Insights

    Webinars   March 6, 2019  

    Darnell Jean-Charles, Sr. Manager, US Digital Card Applications at American Express, explored how his team identifies issues and gaps within their customer journey and optimizes the experience based on the outcomes of various tests.

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  • AI and Chatbots

    Ask the Expert Answers   March 5, 2019  

    ANA’s Ask the Expert research service answers the question, “How can marketers capitalize on emerging AI technologies to help build their brands and enhance their campaigns?”

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  • Taking Measure of Performance

    Insight Briefs   March 4, 2019  

    This Insight Brief discusses data and various performance metrics and includes case studies from Anheuser-Busch and Kopari Beauty.

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  • Machine Learning and AI for Marketing and Other Disciplines

    Event Recaps   February 27, 2019  

    Panelists described a wide array of game-changing applications for AI and machine learning.

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  • Digital Character and the Humanization of Brands

    Knowledge Partners   February 14, 2019  

    Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.

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  • Media Mix Modeling and Measurement at Altice USA

    Event Recaps   February 14, 2019  

    To make smarter decisions regarding media placement and budgetary allocations, Altice USA used multi-touch attribution (MTA) and media mix modeling (MMM).

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  • Modern Marketing and Its Demand for Holistic Skills

    Event Recaps   February 7, 2019  

    Johnson & Johnson offered its observations on new approaches to marketing.

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  • Driving Organic Traffic with SEO in 2019

    Event Recaps   February 5, 2019  

    Ben Holland, digital marketing manager at Arizona Science Center, shared tips and best practices to optimize sites in 2019.

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  • A Robust Data Architecture Powers H&R Block’s Content Marketing Strategy

    Event Recaps   January 29, 2019  

    H&R Block’s journey to delivering personalized website content to consumers began with an investment in data and measurement.

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  • Optimizing E-Commerce Websites with Split Testing

    Event Recaps   January 17, 2019  

    Kopari Beauty shared the results of myriad split tests that it conducted on numerous features of its direct-to-consumer e-commerce website.

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  • Data and Measurement

    Insight Briefs   January 15, 2019  

    This Insight Brief discusses how marketers can capitalize on data to develop and exercise new capabilities and to discerningly assess their performance, all while remaining compliant with the relevant regulations.

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  • Netflix Dinners

    Echo Awards   December 21, 2018  

    With an exciting new partnership, New Zealand telco Spark could offer Netflix free. Its Netflix Dinners promotion made binge-watching even better, getting to the hearts of fans, through their stomachs.

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  • Fill the Gaps with K&H Bank!

    Echo Awards   December 21, 2018  

    K&H Bank designed a dynamic idea-exchange platform which served as core element of its campaign by monitoring people's thoughts, exploring real consumer demand, and linking it with supply.

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  • Your Business by the Numbers: Small Business e-Newsletter

    Echo Awards   December 21, 2018  

    By communicating personalized account insights, membership features and benefits across its multiple credit card products at a user level, the e-Newsletter from American Express behaves like an app right in the inbox, allowing the brand to engage one-to-one with each of its card members in a scalable way.

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  • Launch of the Airpoints Partner Coalition

    Echo Awards   December 21, 2018  

    Learn about the launch of the Air New Zealand Airpoints Partner Coalition, which was the culmination of a five-year strategy to transform the already successful frequent flyer programme into the most member-centric loyalty programme in the country.

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  • Video First Content Strategy

    Echo Awards   December 21, 2018  

    In order to provice a continuous flow of video content which is then distributed across various channels, Mahindra Holidays mapped the end to end customer journey from being a prospect to becoming a member and created multiple video assets for each stage.

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  • Content Darwinism

    Echo Awards   December 21, 2018  

    P&G built a framework that organised its huge content pool and allowed the brand to clearly define the objectives and role of each piece of content.

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  • Sunsilk Cheerkada

    Echo Awards   December 21, 2018  

    Sunsilk Philippines wanted to encourage its target audience of young Filipinas to stick to the goals they committed to at the New Year by acting as their personal cheerleader who motivates them to achieve their set goals for the year.

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