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  • Partly Sunny! Forecasting Improvements in Multicultural Targeting Data

    Webinars   June 9, 2021  

    In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.

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  • Neutronian Quality Index

    Knowledge Partners   June 3, 2021  

    Learn more about the Neutronian Quality Index, which addresses the key regulatory and quality challenges facing marketers when it comes to data analysis by providing a standardized framework for evaluating data quality and compliance.

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  • Account Based Marketing Is Alive and Well. Here’s How to Make It Work!

    Webinars   June 2, 2021  

    In this webinar, learn why successful ABM stems from the right mindset, followed by the proper data collection, analytics, and technologies necessary to execute ABM effectively within your organization.

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  • The Essential Guide to Signal Loss for Digital Marketers

    Knowledge Partners   June 1, 2021  

    VidMob surveyed the data landscape that confronts marketers, illuminating its opportunities and challenges.

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  • Building Lifetime Value Is a Long-Term Commitment

    B2B Marketer   May 26, 2021  

    At the height of the pandemic, B2B marketers placed a much bigger emphasis on supporting existing relationships and cultivating lifetime value. As things start to ease up and acquisition-level marketing commands more budget, it’s crucial that marketers not lose the momentum they built up over the past year with their long-term customers.

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  • IBM Watson Advertising and CVS

    REGGIE Awards   May 21, 2021  

    CVS set out to reach and engage consumers in high-risk areas to drive flu shot vaccinations and help people stay healthy through its sponsorship of the AI-enabled Flu Insights with Watson tool, an AI-enabled risk assessment tool on The Weather Channel app.

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  • How to Overcome Today’s Data and Measurement Challenges

    Webinars   May 20, 2021  

    In this webinar, Analytic Partners and Twitter discussed how a holistic approach transformed Twitter’s ability to quantify influences on brand and business outcomes, and how other brands can apply Commercial Mix Analytics to their strategies to uncover new opportunities for sustained growth.

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  • Media KPIs That Matter

    Research Reports   May 18, 2021  

    Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results. This survey found that the most important KPIs are generally not the most used KPIs.

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  • Omnichannel Advertising: From Buzz Words to Brass Tacks

    Session Videos   May 13, 2021  

    In this video, Mediaocean offered advice for how to organize omnichannel advertising operations and for how to select the tech partner who will support these operations.

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  • Omnichannel Advertising: From Buzz Words to Brass Tacks

    Event Recaps   May 13, 2021  

    Mediaocean offered advice for how to organize omnichannel advertising operations and for how to select the tech partner who will support these operations.

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  • Shifting the Conversation from Advertising to Marketing

    Forward   May 13, 2021  

    To be sure, technology and online regulation are top of mind for brands and organizations. But they shouldn’t overshadow the needs of people. That means marketers must get to know their audiences — and not just on an insert-first-name-here basis, but in ways that will legitimately help to inform how brands create memorable customer experiences.

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  • Saying Goodbye to Data Friction

    Event Recaps   May 5, 2021  

    Will Devlin, VP of marketing at MessageGears, discussed the evolution of the modern marketer and why removing data friction must be the number one priority to enable success in 2021 and beyond.

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  • Saying Goodbye to Data Friction

    Session Videos   May 5, 2021  

    In this video, Will Devlin, VP of marketing at MessageGears, discussed the evolution of the modern marketer and why removing data friction must be the number one priority to enable success in 2021 and beyond.

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  • The 2021 Genius Awards: What You Need to Know to Win

    Webinars   April 29, 2021  

    In this webinar, learn everything you need to know about entering the 2021 Genius Awards to win your chance at industry recognition and a portion of the $100,000 prize pool to be donated to the charity of your choice.

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  • From Data Use to Data Obsession

    The Nonprofit Journal   April 28, 2021  

    The savvy use of data analysis and artificial intelligence can have a significant impact on donor acquisition and retention.

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  • A Diverse and Inclusive Media Investment Framework

    Event Recaps   April 15, 2021  

    Amplifi, a digital agency that helps garner insights, discussed how it worked with clients such as Dentsu to deliver a media investment framework rooted in DE&I (diversity, equality, and inclusion), the challenges that need to be addressed, and the role of content in connecting at scale with audiences.

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  • Lessons Learned Pitching Through a Pandemic

    Event Recaps   April 15, 2021  

    In 2020, Sanofi conducted what would ultimately be the largest global media agency review of the year. Sanofi's Dana Bhargava and David Strome at MediaSense shared what they learned through the process, how they effectively conducted the review remotely, and key learnings that can be applied for the future.

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  • When Data Sources Collide: How to Manage the Complexities of Multiple Sources of Truth

    Session Videos   April 14, 2021  

    In this video, Molson Coors urged marketers to adopt a unified measurement solution.

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  • Building Trusted Data Connectivity: Informing Critical Decisions at Every Touchpoint

    Session Videos   April 14, 2021  

    In this video, Neustar explained the importance of a unified approach to data and analytics.

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  • Mastercard and SessionM: A Data Model for the Future of Loyalty Programs

    Public Videos   April 14, 2021  

    To optimally cultivate loyalty programs with first-party data, marketers need to create urgency and leverage automation.

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