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  • Monetizing the New Path to Purchase

    Forward   November 10, 2020  

    One of the most pronounced effects of the pandemic has been the change in how people shop at brick-and-mortar stores: They have become more deliberate in their behavior, focused on keeping within budgets, making fewer visits, and getting in and out as fast as possible.

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  • A Better Normal: Activating Live Events During COVID

    Webinars   October 6, 2020  

    In this webinar, the APR team and other industry experts discussed observations and considerations for activating live events in a safe manner.

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  • Best Seats in the House: Custom Insights on Sports Viewership in Today’s Environment

    Knowledge Partners   October 5, 2020  

    A VAB custom study conducted pre-COVID functioned to identify how to best engage fans watching live sports from home.

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  • Events Database 2021

    Tools   October 1, 2020  

    A professionally designed database and calendar to organize, summarize, and communicate all of your marketing events.

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  • Sports Have Become a Jump Ball for Marketers

    ANA Magazine   September 25, 2020  

    Beyond updated TV ads to reflect the current climate and some new in-broadcast signage, what are brands doing to reimagine their sponsorships for professional sports leagues and maximize their value — even with fans relegated to their living rooms?

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  • Diverse Marketing, Inclusive Message

    Insight Briefs   September 24, 2020  

    To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

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  • The Reinvention of Normal: Lessons on Adapting and Advancing Your Business During a Pandemic

    Knowledge Partners   September 21, 2020  

    In this article, Adobe shared six lessons it learned amid the pandemic that can help companies understand how to be more nimble and adaptable.

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  • Reinventing an (Almost) 40-Year Tradition

    Event Recaps   September 17, 2020  

    Mary Sadeghy, head of corporate partnerships for the Sundance Institute, explained how planning for the COVID-19 pandemic became an opportunity to make the Sundance Film Festival more inclusive and accessible and how collaborating with sponsors and partners can ensure its success.

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  • Jägermeister Presents: #SaveTheNight

    Event Recaps   September 17, 2020  

    Cliff Rigano from Jägermeister discussed the brand’s Save the Night campaign, which offers trade and creative communities access to the paid gigs, professional opportunities, and social interactions they need to continue their creative endeavors during the COVID-19 pandemic.

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  • Case Study: Cheetos House Of Flamin' Haute

    Event Recaps   September 16, 2020  

    To cultivate brand fans, Cheetos put on a fashion show during New York Fashion Week, complete with Cheetos-themed looks that stylists could give to guests.

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  • Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid

    Webinars   September 15, 2020  

    In this webinar GES Events discussed how to transition from virtual to hybrid events in the future.

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  • Digital Marketing in Uncertain Times: AB InBev Case Studies

    Event Recaps   September 9, 2020  

    AB InBev described how it helped people confront some of the challenges created by the COVID-19 pandemic with livestreamed concerts and digital business directories.

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  • Examples of Work by Avocados From Mexico

    Event Recaps   September 9, 2020  

    Avocados From Mexico walked through a number of examples of the work it has done to promote consumption of the fruit.

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  • Experiential Marketing Amid COVID-19

    Insight Briefs   September 4, 2020  

    This Insight Brief discusses a variety of approaches to experiential marketing, including ones developed both before and after the onset of the COVID-19 pandemic.

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  • CES 2019

    B2 Awards   September 1, 2020  

    To promote awareness of its expertise in smart technology, Deloitte established a robust presence at CES 2019.

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  • Why This Storytelling Ad Worked

    B2 Awards   September 1, 2020  

    Click Travel created an impressively smooth fictional traveler to demonstrate the seamless experience its travel management services provide its users.

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  • Hitachi's Stunning Experiential Event

    B2 Awards   September 1, 2020  

    Hitachi’s challenge at Radiological Society of North America (RSNA) was to capture the attention of RSNA attendees, draw them into the exhibit, and entice them to interact with Hitachi’s products and team.

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  • Knock Their Socks Off

    B2 Awards   September 1, 2020  

    Two B2B technology brands with powerful retail sensibilities created a campaign that resulted in measurable interest among customers in the Radius8 Welcomer powered by Syncsort.

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  • Carestream Dental: The Story Behind the Smile at the 2019 IDS Show

    B2 Awards   September 1, 2020  

    Carestream Dental promoted itself at a trade show with dentists’ portraits created out of the words of successful patient stories.

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  • Dell Client Solutions Group at Dell Technologies World 2019

    B2 Awards   September 1, 2020  

    To stand out on the showroom floor, Dell created a captivating exhibit for the Dell Technologies World event.

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