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  • Where to Next with Experiential Marketing: A Year-Long Journey

    Session Videos   July 22, 2021  

    This panel discussion features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans over a tumultuous year-long period.

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  • B2B Virtual Events, Re-Imagined

    Google   June 11, 2021  

    Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.

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  • How Brand Experiences Drive Customer Experience with First-Party Data

    Webinars   June 2, 2021  

    In this webinar, Jonathan Yaffe, CEO and co-founder of AnyRoad, shared how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.

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  • Halloweendy’s Scare Thru

    REGGIE Awards   May 21, 2021  

    Wendy’s reimagined holiday celebrations and transformed an ordinary Wendy's drive-thru in Los Angeles into the first-ever Halloweendy’s Scare Thru, an immersive drive-thru haunted house.

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  • Promoting Cheese Through Virtual Events

    REGGIE Awards   May 21, 2021  

    To overcome the obstacles to marketing presented by the pandemic, the Dairy Farmers of Wisconsin hosted an array of virtual cheese-appreciation events.

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  • Hudson Yards Shine Bright

    REGGIE Awards   May 21, 2021  

    Related’s Shine Bright,a celebration of light and life, ahelped over 1.1 million guestscelebrate the magic of the holiday season at Hudson Yards, the newest neighborhood in Manhattan.

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  • Rick and Morty and Pringles

    REGGIE Awards   May 21, 2021  

    Pringles harnessed the power of animated characters Rick and Morty in a cross-media campaign.

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  • Ally Racing Bids Farewell to a Retiring Driver

    REGGIE Awards   May 21, 2021  

    In a racing season disrupted by COVID-19, Ally Financial strove to give retiring NASCAR driver Jimmie Johnson a proper send-off.

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  • KitchenAid® FreeFlex™ Rack Dishwashers Keep Up with What You Cook Up

    REGGIE Awards   May 21, 2021  

    KitchenAid brand positioned its FreeFlex Rack Dishwasher as the dishwasher for passionate cooks.

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  • How Dell Created a Podcast Conference

    REGGIE Awards   May 21, 2021  

    Conferences help provide small businesses with the expertise and knowledge they need. But in 2020, with a nationwide quarantine, conferences were canceled. For Small Business Month, Dell created the world’s first Small Business PodFerence: A podcast-based conference designed to share advice and inspiration with small businesses.

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  • Love Can't Wait

    REGGIE Awards   May 21, 2021  

    Jared the Galleria of Jewelry developed a seamless and personalized virtual wedding platform for thousands of couples amid the COVID-19 outbreak.

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  • Why Cheetos Partnered with Musician Bad Bunny

    REGGIE Awards   May 21, 2021  

    To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny.

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  • Launching B2B Marketing and Sales Programs in a Virtual World

    Webinars   May 12, 2021  

    The Lenovo + Cargo team shared how they deployed a combination of pre-recorded, downloadable, and live content to create a virtual event experience that garnered an “interest rating” of 99.95%.

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  • Findings: The IEG “Decision Makers” Survey

    Event Recaps   May 6, 2021  

    The Independent Evaluation Group (IEG) examined recent data and trends related to sponsorships and how that marketing tactic has been affected by COVID-19.

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  • Nissan Adapts Experiential to COVID Conditions at the Final Four

    Event Recaps   May 6, 2021  

    Nissan enlisted an array of influencers to showcase a sports activation that fans themselves had been barred from by COVID-19.

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  • OAAA OOH Case Study: DC Lottery

    Knowledge Partners   April 28, 2021  

    In this report, OAAA shares a case study from DC Lottery showcasing how the company used a 1920’s themed VIP event and ticket design to drive awareness of its Roaring Cash scratcher ticket.

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  • OAAA OOH Case Study: Brex Cash Launch

    Knowledge Partners   April 28, 2021  

    Brex Inc. launched a multi-channel campaign, leveraging OOH, paid, SEO, email, PR, and social to create a sense of excitement surrounding a surprise product announcement.

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  • Backyard Dive Bar Turned Data Capture Opportunity

    Event Recaps   April 27, 2021  

    Miller High Life launched a contest during the COVID-19 pandemic and used it as an opportunity to grow its first-party consumer database.

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  • OAAA OOH Case Study: Comedy Central

    Knowledge Partners   April 27, 2021  

    In this report, learn how Comedy Central drove awareness of its new series, Awkwafina is Nora from Queens, by disrupting the commute of Queens natives.

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  • Hot Wheels Legends Tour: Extending the Success of an Experiential Program with Digital Content in the Age of Covid-19

    Session Videos   April 27, 2021  

    The global pandemic disrupted many types of experiential activations, but Hot Wheels saw the opportunity to pivot and turn its program into an engaging digital experience leveraging digital content.

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