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  • Honda, Music, and Millennials: Two Thumbs Up

    Event Recaps   February 1, 2017  

    Honda shared the details of the “Honda Stage” and “Civic Tour” programs, including what worked, what didn’t, and how the brand plans to build upon its massive success.

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  • CES Topline 2017: What Marketers Need to Know

    Webinars   January 11, 2017  

    In this webinar video, the Consumer Technology Association (CTA) shared a recap of key learnings, trends, and implications for marketers from the the Consumer Electronics Show (CES) 2017.

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  • CES Topline 2017: What Marketers Need to Know

    Event Recaps   January 11, 2017  

    The Consumer Technology Association (CTA) shared a recap of key learnings, trends, and implications for marketers from the the Consumer Electronics Show (CES) 2017.

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  • #BestDayEver

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet sought to generate interest in the brand by building a surprise-and-delight campaign that turned April Fools’ Day on its head.

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  • Starbucks Sparkle Shop

    Internationalist Innovation in Media   January 9, 2017  

    In partnership with Canadian YouTube star LaurDIY, Starbucks executed experiential events in key cities to invite Canadian Millennials to try its new Teavana Sparkling Tea Juices line.

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  • Discover UNB

    Internationalist Innovation in Media   January 9, 2017  

    To drive awareness and consideration among its long-distance target audience, the University of New Brunswick created a virtual guided tour around the campus using virtual reality technology.

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  • Lucy the Robot

    Internationalist Innovation in Media   January 9, 2017  

    A viral campaign introduced Australian consumers to a remotely-operated robot.

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  • Copenhagen Airport: The Attentive Host

    Internationalist Innovation in Media   January 9, 2017  

    Copenhagen Airport launched a content marketing campaign on social media to drive brand affinity and increase revenue for the airport and all of its businesses.

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  • Fans United

    Internationalist Innovation in Media   January 9, 2017  

    Rabea leveraged its soccer sponsorships to drive awareness and create a preference for tea among Millennials in the Middle East.

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  • Rugby World Cup

    Internationalist Digital Solutions   December 15, 2016  

    Mastercard developed an immersive brand experience for the 2015 Rugby World Cup in London. The campaign amplified the voices of the most passionate rugby fans and made the brand an integral part of the tournament.

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  • 2017 Trends Driving the Importance of Experiential Marketing

    Webinars   December 8, 2016  

    In this webinar video, Brian Schultz, chief experience officer and founder of Magnetic Collaborative, discussed how experiential tactics will affect marketing in 2017.

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  • 2017 Trends Driving the Importance of Experiential Marketing

    Event Recaps   December 8, 2016  

    Brian Schultz, chief experience officer and founder of Magnetic Collaborative, discussed how experiential tactics will affect marketing in 2017.

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  • Cielito Lindo

    Multicultural Excellence Awards   December 1, 2016  

    Coca-Cola united Mexican American soccer fans by creating a culturally-significant experience during a soccer match.

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  • Make the Moment Happen

    Multicultural Excellence Awards   December 1, 2016  

    NESCAFÉ Clásico drove brand preference among U.S. Hispanic consumers with an experiential campaign featuring international superstar Ricky Martin.

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  • He’s Got Game

    Activate   November 30, 2016  

    With a number of accomplishments already to his name, Sean Hanrahan’s new mandate means big changes for ESPN’s media empire.

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  • Striking the Right Chord

    Activate   November 29, 2016  

    To connect with consumers, brands are increasingly embracing the experiential marketing opportunities that come with large concerts and music festivals

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  • Know Now

    Activate   November 28, 2016  

    Trending content on shopper, promotion, and experiential marketing.

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  • Experiential Gets Real: The Data Proves What We Have Known All Along

    Event Recaps   November 17, 2016  

    FCBX discussed the evolution of experiential marketing and shared three examples of brands using experiences to transform the customer journey.

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  • Bringing a Legend to a New Generation

    Event Recaps   November 17, 2016  

    To promote the release of a new Bob Dylan album, Sony Legacy Recordings built a digital experience that that brought his music to a new generation of fans.

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  • Bringing Our Brand to Life

    Event Recaps   November 17, 2016  

    From stagecoaches to virtual reality, Wells Fargo has used experiential marketing to engage with the communities that it serves.

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