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  • A New Chapter for Independent Bookstores

    ANA Magazine   November 8, 2019  

    A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

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  • Hellmann’s Real Food Rescue

    Smarties Awards   November 7, 2019  

    Hellmann’s worked to reduce food waste and serve the hungry.

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  • The Lay’s Announcer

    Smarties Awards   November 7, 2019  

    Lay’s used a soccer sponsorship to boost sales and increase brand affinity in Brazil.

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  • The Dodo x Samsung Slow-Mo

    Smarties Awards   November 7, 2019  

    In 2018, Samsung positioned the Samsung Galaxy S9 as the must-have device for millennials via an innovative mobile and experiential campaign.

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  • Pack Your Adventure with Dora

    Smarties Awards   November 7, 2019  

    Paramount engaged children by creating an interactive game that helped drive awareness of its new movie, Dora: The Lost City of Gold.

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  • Are You Maximizing Multicultural Influencers?

    Event Recaps   October 24, 2019  

    Kitchen PLAY Live, KitchenAid, and BBDO established influencer strategies for campaigns.

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  • Events Database 2020

    Tools   October 1, 2019  

    A professionally designed database and calendar to organize, summarize, and communicate all of your marketing events.

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  • Chicago Fire's Strategic Shift and Go-to-Market Strategy

    Event Recaps   September 26, 2019  

    This session will highlight the Chicago Fire Soccer Club as it embraces a new chapter of stadium relocation and brand refresh for the 2020 season. Learn how the club plans to adapt its operations to a new stadium environment and reconnect itself with the city. The Corporate Partnership Team is simultaneously shifting its offerings to meet the evolving digital demands of partner brands and strategically commercializing content. The team is also in-market with two unique jersey platforms—sponsorship of the club's robust youth development system and the patch partnership available across MLS for the first time next season.

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  • Driving the Market

    ANA Magazine   September 21, 2019  

    NASCAR’s business strategy provides valuable lessons for marketers about the importance of being customer-focused first.

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  • What’s a Nano Influencer?

    ANA Magazine   September 7, 2019  

    Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

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  • What's at the Heart of the ‘Hyper-Relevant’ CMO?

    ANA Magazine   August 30, 2019  

    Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.

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  • The Carvana Approach: Customer Experience and Brand Activations

    Event Recaps   August 8, 2019  

    Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.

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  • Stepping Into the Virtual Unknown

    ANA Magazine   August 2, 2019  

    Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

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  • Content Marketers Q&A with The Washington Post

    Event Recaps   August 1, 2019  

    The Washington Post shared several examples of the content marketing that it has undertaken in partnership with brands on its site.

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  • Brand Experiences that Spark Engagement

    Event Recaps   July 26, 2019  

    Organic Valley explained some of the ways in which it strives to cultivate an intimate connection between its consumers and the farmers who make up its dairy cooperative.

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  • Brand Experiences that Spark Engagement

    Session Videos   July 26, 2019  

    In this video, Organic Valley explained some of the ways in which it strives to cultivate an intimate connection between its consumers and the farmers who make up its dairy cooperative.

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  • Brand Experiences that Spark Engagement

    Public Videos   July 26, 2019  

    Organic Valley uses digital and social media to connect the farmers in its cooperative to consumers.

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  • Balancing Multiple Objectives and Sponsorship Activations at the Super Bowl

    Event Recaps   July 11, 2019  

    Verizon created separate sponsorship activations to support three business objectives at Super Bowl LIII.

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  • Leveraging Data to Optimize Sponsorship Performance

    Event Recaps   July 11, 2019  

    Hookit explained how brands can use data to make informed decisions and measure, optimize, and boost the performance of their sponsorships.

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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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