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  • Puppo

    Echo Awards   March 2, 2020  

    Puppo created unique ads and meals for the 100,729 dogs registered in NYC. Each unique ad featured a QR code that drove dog owners to a personalized shopping experienced tailored to their dog.

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  • HIV on the Agenda

    Echo Awards   March 2, 2020  

    Fundación Huésped strove to promote awareness of HIV among G20 leaders and citizens of the world through an installation that turned the real-life flags of G20 nations into a dynamic bar graph.

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  • The Man Who Lost His Job Because He Had a “Map”

    Echo Awards   March 2, 2020  

    Old Spice leveraged a viral video of a man being fired for a “map,” or a sweat stain underneath his armpit, and its network of social influencers to drive engagement and increase conversions.

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  • Uber ZigZag

    Echo Awards   March 2, 2020  

    To announce its sponsorship of the Real Betis Balompié soccer team and promote a socially conscious message about responsible drinking, Uber partnered with the Shackleton agency for an on-field stunt that went viral on social media.

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  • Economist World Cup

    Echo Awards   March 2, 2020  

    The Economist reached new audiences by highlighting politics and current events related to the countries in each match of the World Cup games.

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  • Hack this Billboard

    Echo Awards   March 2, 2020  

    Technology staffing company Dice invited tech pros to hack its digital billboards, leading them down a rabbit hole of challenges and competitions.

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  • Connecting Consumer Experiential Marketing to Digital Engagement

    Event Recaps   February 27, 2020  

    Andrea Port, director of public relations and social marketing at Kohl’s, talked about how Kohl’s partnered with Snapchat for a unique window-shopping experience during the holiday season in New York City, engaging consumers who couldn’t attend in person.

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  • Curating Immersive Retail Experiences that Drive Results

    Event Recaps   February 20, 2020  

    SHOWFIELDS described how it is using experiences to reinvent retail.

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  • Benefits of Sponsorship Beyond Revenue

    Event Recaps   February 20, 2020  

    Blue Note described how it capitalizes on the sponsorship opportunities that it offers to benefit its brand.

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  • Event Engagement Benchmark Report

    Tools   February 1, 2020  

    From August to September 2015, Demand Metric, in collaboration with Attend, conducted a survey to determine how effective events are as a strategy for customer engagement and if the resulting ROI meets expectations.

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  • Kim Jung Gi

    Multicultural Excellence Awards   January 15, 2020  

    To win the hearts and minds of its Asian target audience, Xfinity commissioned a mural that focused on the important role Asian Americans have played in film, television, and other storytelling formats.

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  • McDonald’s Rise N’ Rave

    Multicultural Excellence Awards   January 15, 2020  

    A morning dance party helped McDonald’s promote its latest breakfast sandwich to millennial and gen Z Asian Americans.

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  • Queer City (Pride + Progress)

    Multicultural Excellence Awards   January 15, 2020  

    P&G and BMW published a variety of content on CNN’s Pride + Progress platform to celebrate the LGBTQ+ community.

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  • Marketers Embark on the Post-Optimization Era

    ANA Magazine   January 10, 2020  

    Marketers’ overreliance on data has come at the expense of cultivating long-term planning and making emotional connections with consumers. Beware the perils of programmatic advertising.

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  • Brand Activation Overview

    Industry Insights   December 19, 2019  

    In this video, learn more about brand activation.

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  • The Hummus Revolution

    Event Recaps   December 12, 2019  

    Sabra promoted its hummus product with a three-pronged integrated campaign.

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  • How a Case Study Hit a Home Run and Drove More Sales

    Event Recaps   December 5, 2019  

    Audacy drove demand by letting key prospects experience the impact of its new technology first-hand, and collaborated with the Chicago Cubs to design new lighting solutions that have been integrated into other projects.

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  • Microsoft and Listen: Empowering Culture Through Technology

    Event Recaps   December 5, 2019  

    Microsoft Director of Brand Partnerships Ryan Gaspar and Listen Co-Founder Steve Milton discussed how their companies use technology to work with brands in support of cultural and social platforms.

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  • Procurement Tips for Experiential Marketing

    Event Recaps   December 4, 2019  

    APR offered tips and best practices for executing experiential activations and improving the cost transparency of these undertakings.

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  • An Influencer Marketing Case Study from Sallie Mae

    Public Videos   November 21, 2019  

    Sallie Mae’s partnership with rapper Dee-1 has been driven by alignment and leaving room at the table for a creative influencer.

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