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Search returned: 923 document(s).

  • Taking Measure of Performance

    Insight Briefs   March 4, 2019  

    This Insight Brief discusses data and various performance metrics and includes case studies from Anheuser-Busch and Kopari Beauty.

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  • 2018 Year in Review: Brand Sponsorships by the Numbers

    Knowledge Partners   February 14, 2019  

    Hookit created a report looking back at the most successful brand sponsorships in 2018.

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  • Ronald McDonald House New York Reinvents its Share-A-Night Campaign

    Public Videos   February 14, 2019  

    Identifying the offer was key to shaping the fundraising marketing campaign for Ronald McDonald House New York.

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  • Which Brands Have the Most Effective Sponsorship Portfolio?

    Knowledge Partners   February 6, 2019  

    Hookit shares which metrics connect most closely with effective sponsorships for brands.

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  • Sponsorship in eSports: a Guide for Brand Marketers

    Knowledge Partners   February 6, 2019  

    Hookit takes a look at the world of eSports, and shares how brands can effectively align with properties in the space to drive ROI.

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  • Yahoo Sports Creates Activations Around Super Bowl

    MediaPost   January 31, 2019  

    Yahoo engages Super Bowl fans with an experiential campaign.

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  • How to Digitally Amplify a Launch Event: Five Tips from Qualcomm

    Event Recaps   January 17, 2019  

    Qualcomm shared advice for giving a physical event an effective presence online.

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  • Earthquake Simulator

    Echo Awards   December 21, 2018  

    Commercial property insurance company FM Global built an augmented reality experience that simulated one of the greatest challenges to policyholders: an earthquake.

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  • Striding On with HKJC

    Echo Awards   December 21, 2018  

    In keeping with its core philosophy of community betterment, the Hong Kong Jockey Club (HKJC) set out to encourage Hongkongers to lead healthier lifestyles via their Striding On: 21-day Challenge, a digital fitness program.

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  • Welly Beans

    Echo Awards   December 21, 2018  

    To get foodies across the country excited about the gastronomic festival "Wellington On a Plate," Visa NZ needed to do something to cut through all the food videos and photos cluttering their social feeds.

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  • databloom

    Echo Awards   December 21, 2018  

    By marrying art and commerce, Publicis.Sapient proved data can be as beautiful as it is valuable.

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  • McDonald's McGoal

    Echo Awards   December 21, 2018  

    McDonald's Canada partnered with Montreal's favorite NHL hockey team to offer fans McGoal — a promotion where if Montreal scored the first goal of the game, My McD's app users in Quebec received free fries.

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  • KLM Amsterdam Sneaker

    Echo Awards   December 21, 2018  

    With the help of a pair of shoes, KLM strongly increased travel to Amsterdam and positioned KLM in an extremely competitive market.

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  • The All In Promo

    Echo Awards   December 21, 2018  

    To drive purchase and acquire new customers, Noblex, an Argentinean electronic manufacturer, launched the All In Promo during qualifying rounds for the Football World Cup, offering a full refund in case Argentina did not made it to Russia.

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  • Patrón Cocktail Lab

    Echo Awards   December 21, 2018  

    The PatronSpirits Company created the Patrón Cocktail Lab, the world's first data-driven cocktail recommendation engine that combines consumer insights and technology across mobile, desktop, and voice-enabled platforms to serve up the perfect cocktail.

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  • The Stagecoach of the Desert Cowboys

    Echo Awards   December 21, 2018  

    SKODA needed to turn its low visibility around without having to make a large investment. It took advantage of the launch of the new SUV SKODA Kodiaq to launch a branding campaign with social implications and a human element.

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  • Netflix Dinners

    Echo Awards   December 21, 2018  

    With an exciting new partnership, New Zealand telco Spark could offer Netflix free. Its Netflix Dinners promotion made binge-watching even better, getting to the hearts of fans, through their stomachs.

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  • Elton John Legacy

    Cannes Mobile Lions Awards   December 15, 2018  

    Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.

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  • FOOTBALLPEN

    Cannes Mobile Lions Awards   December 15, 2018  

    To promote its World Cup broadcasts, Radio.de GMBH developed a device that used bone-conduction technology to allow users to secretly listen while at work.

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  • Samsung SmartSuit

    Cannes Mobile Lions Awards   December 15, 2018  

    Samsung elevated its Olympic sponsorship initiative by creating a tech-enabled suit to enhance athletes’ training regimens.

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