Search Results for All Content (access may be restricted)

Search returned: 567 document(s).

  • Bridging the Gap Between Live and Virtual Events

    B2B Marketer   September 8, 2021  

    A recent survey shows that the right hand seldom knows what the left hand is doing when it comes to melding virtual and in-person B2B events.

    view
  • Building Teams of Teams

    B2B Marketer   August 25, 2021  

    Against the backdrop of seismic changes in customer behavior, B2B companies are taking major steps to optimize their marketing assets and cultivate more collaboration among disparate teams who share the same goals.

    view
  • Mastercard Uses a Virtual Thought Leadership Program to Sell Customers on its Anti-Fraud Tools

    B2 Awards   August 12, 2021  

    With the pandemic offering bad actors an opportunity to circumvent cybersecurity measures and defraud businesses and consumers, Mastercard developed a leadership program that used webinars and virtual events to engage and educate audiences on how its products and services could help foil the fraudsters.

    view
  • Some Trends in Sponsorship

    Session Videos   August 12, 2021  

    In this video, Kore Software and Hookit shared insights on sponsorship marketing, including the state of brands’ measurement capabilities and performance-based sponsorships.

    view
  • How Ingredion Combined the Best of In-Person and Virtual Events to Win Over Prospects and Showcase Its New Protein Facility

    B2 Awards   August 12, 2021  

    When the pandemic made in-person events impossible, Ingredient solutions leader Ingredion combined a virtual live stream with a robust content hub into a singular customer experience to celebrate the grand opening of its new protein facility in Nebraska. This microsite engaged targets while showcasing the brand’s capabilities and resources, including a virtual tour of the facility.

    view
  • John Deere: The Farm Must Go On

    B2 Awards   August 12, 2021  

    With Americans horrified by the amount of food farmers were being forced to waste during the pandemic, John Deere saw an opportunity to shine a light on the importance of farmers and the difficulty of farming, while at the same time helping to improve its brand perception.

    view
  • Stein IAS Drives Revenue Mid-Pandemic with Virtual Event

    B2 Awards   August 12, 2021  

    Stein IAS sought to expand its brand presence and momentum amid the pandemic through WorldFest, a B2B thought leadership event.

    view
  • Grubhub: Feeding Virtual Events

    B2 Awards   August 12, 2021  

    During the pandemic, Grubhub offered virtual event attendees a free credit to experience the benefits of its corporate services firsthand.

    view
  • How This Company Created a Virtual Community

    B2 Awards   August 12, 2021  

    Listening to its customers’ needs, campus technology solutions company Ellucian created a five-month online experience, eLive, providing a platform through which a global virtual higher education support group could form.

    view
  • U.S. Open Augmented Reality Built by Deloitte

    B2 Awards   August 12, 2021  

    Deloitte developed an immersive experience that enhanced the second-screen experience for golf fans watching the U.S Open from home.

    view
  • John Deere’s Run Your World

    B2 Awards   August 12, 2021  

    With North America’s largest construction equipment trade show looming, John Deere crafted an exhibition that highlighted the relationship between the brand’s dealers and their customers, while generating more foot traffic and leads for the business.

    view
  • Trademark: What Mark Will You Leave?

    B2 Awards   August 12, 2021  

    Trademark developed a new website to distinguish itself from other event marketing companies and introduce the idea of brand memory marketing to its clients.

    view
  • This Trade Show Flourished During the Pandemic

    B2 Awards   August 12, 2021  

    The DTN team provided an interactive multi-day virtual Ag Summit to connect farmers and agribusinesses. The event successfully attracted nearly twice the usual attendees and reached a broad audience, even those who traditionally had poor internet connections.

    view
  • Some Trends in Sponsorship

    Event Recaps   August 12, 2021  

    Kore Software and Hookit shared insights on sponsorship marketing, including the state of brands’ measurement capabilities and performance-based sponsorships.

    view
  • The Happiness Network

    B2 Awards   August 12, 2021  

    The Happiness Network was an event series hosted by Verizon Media that brought all of its clients together virtually to connect and participate in unique experiences.

    view
  • Becoming Innovative and Creative with Experiential Activation in the Age of COVID

    Session Videos   August 11, 2021  

    Borja Manso Salinas at Heineken discussed the delivery of “Stadium in a Box” which brought creative experiences to MLS fans to celebrate the restart of the league and “Besties” where Heineken literally delivered long-missed best friends to consumers' front doors together with a portable Heineken® Bar.

    view
  • Fueled by the Future

    Session Videos   August 10, 2021  

    Learn how Engine Shop is re-focusing experiential intent on building platforms for soulful assemblage around brand purpose versus brand product to incite and nurture the meaningful connections.

    view
  • The Full Return of Live Events Remains Down the Road

    ANA Magazine   August 6, 2021  

    With most people willing to travel and venues once again filling to capacity, what’s the hold up on business-related events? The answer is, well, businesses, as they put the kibosh on travel spending and limit live programming. Meanwhile, brands are testing new concepts and creating more interactive elements for their virtual events.

    view
  • Where to Next with Experiential Marketing: A Year-Long Journey

    Session Videos   July 22, 2021  

    This panel discussion features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans over a tumultuous year-long period.

    view
  • B2B Virtual Events, Re-Imagined

    Google   June 11, 2021  

    Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.

    view