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  • Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey

    Webinars   February 6, 2019  

    In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.

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  • The Art of Going Viral

    Event Recaps   February 5, 2019  

    Christine Zalocha, VP of marketing at Aura, shared the science behind video “virality” and how to implement an internal strategy that gets consumers to share a brand’s content within their communities.

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  • Assigning TV Credit: A Practical Guide to Attribution

    Knowledge Partners   February 5, 2019  

    This paper shares a comprehensive yet simple understanding of the world of attribution and discusses TV’s value in the marketing mix through a range of case studies.

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  • Tailor-Made TV: How Consumers Custom Design Their TV Viewing

    Knowledge Partners   January 28, 2019  

    This video shares highlights from the VAB’s three-part report that covers DVR, VOD, and TV Everywhere.

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  • The Simple Complexity of Social Feeds

    Industry Insights   January 8, 2019  

    Social media is a constantly flowing current of trends and themes — it’s impossible to stay afloat of all the change. But there are things brands can do to be serviceable and engaging online. Here are six tips on how to keep a brand’s social media feeds filled with content that will resonate with consumers.

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  • Home Aboard. Welcome Home.

    Echo Awards   December 21, 2018  

    Pullmantur Cruises, known and recognised for the quality of its crew, wanted to give a real demonstration of its differential value: personal service. To do this it re-created a loyal passenger's home aboard one of its cruise ships.

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  • Get Better Gifts

    Echo Awards   December 21, 2018  

    The SickKids Foundation created a campaign to show the real life experience of being a SickKids parent — the everyday challenges, but also their incredible strength.

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  • Welly Beans

    Echo Awards   December 21, 2018  

    To get foodies across the country excited about the gastronomic festival "Wellington On a Plate," Visa NZ needed to do something to cut through all the food videos and photos cluttering their social feeds.

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  • Stop Stopgap Solutions

    Echo Awards   December 21, 2018  

    The launch of EG One, a new software solution for the construction industry, proved that Youtube can be a highly efficient tactical channel driving involement and sales through a strong integrated media strategy with extensive datadriven display and remarketing for maturing leads.

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  • Video First Content Strategy

    Echo Awards   December 21, 2018  

    In order to provice a continuous flow of video content which is then distributed across various channels, Mahindra Holidays mapped the end to end customer journey from being a prospect to becoming a member and created multiple video assets for each stage.

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  • Oddly IKEA

    Echo Awards   December 21, 2018  

    Using techniques from ASMR, an online genre of video very popular with college-aged kids, IKEA used its products to relax college students in its Back To School campaign.

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  • Ever After

    Echo Awards   December 21, 2018  

    Ever After is an animated and live action short film with all the stereotypes of the classic fairy tales. But its protagonist wants to drive a brand-new sports car, and she smashes these clichés one by one with the power of her imagination.

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  • Housing Video Ad Creative Where Everyone Can Get It

    Industry Insights   December 6, 2018  

    Dan Brackett of Extreme Reach discusses simplifying the complexities of online video advertising.

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  • How to Close the Loop on Data-Driven Creative

    Event Recaps   December 5, 2018  

    Adam Kleinberg of the agency Traction described a successful campaign for Lenovo’s Yoga laptop.

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  • Live Video Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on Live Video provides marketers with expert perspectives and industry benchmark stats around this attention-grabbing tactic.

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  • Q3 2018 Video Benchmarks

    Knowledge Partners   November 13, 2018  

    This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

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  • CMO Trend Brief: Live Video

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Live Video provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this attention-grabbing tactic.

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  • Netflix Overtakes Live TV As Source of Favorite Shows

    MediaPost   November 8, 2018  

    Hub Research released findings on TV watching habits in 2018.

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  • Take a Ride on the Creative (Workflow) Side

    Industry Insights   November 8, 2018  

    Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.

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  • The Role of Premium Multi-Screen Video in an Ad Campaign

    Knowledge Partners   November 7, 2018  

    The Video Advertising Bureau identified six ways that TV and cinema can offer value to advertisers. In addition, the VAB provided a useful glossary of terms to help orient readers on a video media landscape that has undergone so many changes as of late.

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