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  • Toyota Prius AWD

    Multicultural Excellence Awards   January 15, 2021  

    Toyota executed a digital, social, and video campaign highlighting the advanced features of its new Prius model in an effort to shift the perception of the hybrid vehicle among Hispanic consumers.

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  • The 1619 Project

    Multicultural Excellence Awards   January 15, 2021  

    The 1619 Project, presented by the New York Times, posits that the true founding of America was when enslaved people arrived, not a declaration in 1776.

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  • Los Angeles LGBT Center

    Multicultural Excellence Awards   January 15, 2021  

    On National Coming Out Day, the Los Angeles LGBT Center reminded parents who are struggling to accept the gender identity or sexual orientation of their teenaged children that their rejection has the power to change the outcome of their family’s story.

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  • Celebrating Mexican Heritage Through Music

    Multicultural Excellence Awards   January 15, 2021  

    Beer brand Tecate created a music video aimed at increasing brand affinity among Mexican-American drinkers.

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  • Let's #TalkAboutBias

    Multicultural Excellence Awards   January 15, 2021  

    Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

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  • What’s in Store for Marketers Once Cookies Bite the Dust?

    ANA Magazine   January 15, 2021  

    The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

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  • Showing the Love for Small Businesses

    ANA Magazine   January 8, 2021  

    Mailchimp's latest ad campaign draws on classic animation to help its small business customers build big ideas. Michael Mitchell, director of brand marketing at Mailchimp, calls the campaign a "love letter" to entrepreneurs making their way through the pandemic.

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  • Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness

    Smarties Awards   December 21, 2020  

    Sparkling Ice partnered with Tapjoy to engage Hispanic gamers in a gamified branded experience in an effort to grow its market share.

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  • Emergen-C: Emerge Our Best Campaign

    Smarties Awards   December 21, 2020  

    Emergen-C sought to aid the response to COVID-19 and promote brand awareness with efforts that included a donation to Americares and the creation of a film that acted as a love letter to the normalcy people craved and the future they looked forward to welcoming.

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  • Sprite Thirst for Yours

    Smarties Awards   December 21, 2020  

    Sprite partnered with entertainment and pop culture website UPROXX to provide opportunities for unsigned hip-hop creators in an effort to drive relevance among young African Americans.

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  • When Indian Youth Practiced the New Normal with Swag

    Smarties Awards   December 21, 2020  

    Pepsi created its Salaam Namaste campaign to encourage social distancing in India in a way that differentiated itself from the serious tone of most pandemic-themed communications.

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  • "Make Tet Easy Again” with ViettelPay — Challenge Accepted!

    Smarties Awards   December 21, 2020  

    ViettelPay launched a cross-media campaign to promote the use of its mobile payment app during the Vietnamese holiday of Tet.

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  • Preparation H "Back There Care" Campaign

    Smarties Awards   December 21, 2020  

    Preparation H launched a social media campaign on mobile devices to target younger audiences.

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  • UniCornetto’s My Fairy Tale

    Smarties Awards   December 21, 2020  

    Cornetto launched its newest ice cream product with an advertisement that challenged the traditional model of courtship.

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  • The Rising of New Generation T

    Smarties Awards   December 21, 2020  

    Electric money transfer company Tosla drove new installations of its app by leveraging marketing tactics normally reserved for mobile gaming apps, with the intention of priming gen Z and gen Y gamers into future customers.

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  • Behind the Campaign: Fire Safety VR Experience

    Research Reports   December 18, 2020  

    ADT used VR technology to give its prospective customers a glimpse into the benefits its security system can offer in the most dire situations.

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  • Marketing Tactics by White Castle

    Event Recaps   December 8, 2020  

    White Castle shared some of the notable marketing tactics it has been using recently.

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  • Marketing Tactics by White Castle

    Session Videos   December 8, 2020  

    In this video, White Castle shared some of the notable marketing tactics it has been using recently.

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  • Marketing Tactics by White Castle

    Public Videos   December 8, 2020  

    In this video, White Castle shared some of the notable marketing tactics it has been using recently.

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  • The Halo Effect: TV as a Growth Engine

    Knowledge Partners   November 24, 2020  

    This paper published by VAB and Effectv offers a rich analysis of the impact TV has on a brand’s digital storefront and platform.

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