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To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.

From AI to gen Z and everywhere in between, the 2019 ANA Digital & Social Media Conference covered all of the cutting-edge trends that will make a difference in your marketing today and in the future. In this piece, we cover our favorite speaker takeaways.

Most descriptions of programmatic TV imply that it’s merely following a digital advertising programmatic blueprint, but that’s misleading. In fact, TV’s version of programmatic advertising differs from digital media in many ways — but none more so than the relationship between supply and demand of advertising inventory.

A detailed overview of device consumption with a focus on TV viewing and connected device usage.

For a growing number of B2B marketers, developing online video programming puts a human face on what might otherwise be fairly mundane content.

A detailed overview of device consumption with a focus on TV viewing and connected device usage.

Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

American Express provided advice on cultivating an audience for one’s content and stimulating consideration.

The Washington Post shared several examples of the content marketing that it has undertaken in partnership with brands on its site.

In this video, get a two-minute overview of the 2019 Digital & Social Media Conference.

In this video, Organic Valley explained some of the ways in which it strives to cultivate an intimate connection between its consumers and the farmers who make up its dairy cooperative.

Organic Valley uses digital and social media to connect the farmers in its cooperative to consumers.

Organic Valley explained some of the ways in which it strives to cultivate an intimate connection between its consumers and the farmers who make up its dairy cooperative.

Target’s footprint has expanded beyond retail, and its new media company, Roundel, shared the ways it’s innovating to serve shoppers and clients better.

Debra Erickson, director of marketing at the San Diego Zoo, shared how the zoo uses video content to drive engagement and brand awareness.

In its WMxVidCon 2019 recap, Wavemaker covered the event’s four major themes and what they mean for marketers.

Whether it’s a coupon app that knows one's exact location or a sales associate who can easily call up an online purchase history, customers are growing accustomed to being known. This is creating an opportunity for marketers — and a challenge. Here’s how brands like Volvo and Pringles are using it to enhance their TV advertising.

Roku remains the leading set-top box/software platform for connected TV sets in the U.S. — now hitting 41 million devices, according to Strategy Analytics.

YouTube shared tips for strategizing and executing content marketing that has a compelling pitch, a diverse array of iterations, and support from within the organization.

In this video, Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.