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  • Left to Your Own Devices: Understanding Consumption in Today’s Connected World, Q2 2019

    Knowledge Partners   January 23, 2020  

    In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data.

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  • The Universal Ad-ID Guide

    Knowledge Partners   January 16, 2020  

    The Universal AD ID Guide is an overview of the new standard of measurement created by FreeWheel and Ad-ID (jointly owned by the ANA and the 4As), the industry standard for identifying advertising assets across all media platforms.

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  • THE LOOK

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble’s THE LOOK addressed important societal issues that affect consumers every day, aiming to raise awareness and understanding of bias that persist in America today.

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  • CMO Trend Brief: Live Video, 2019 Edition

    Research Reports   December 15, 2019  

    The benefits of live video are vast, and brands are embracing this growing trend. Dig into live video’s essential elements and review an abbreviated Facebook Live case study from TBS.

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  • Live Video Infographic, 2019 Edition

    Research Infographics   December 15, 2019  

    Live video is growing in popularity, especially among millennials and gen Z. Follow these three steps to get the most out of your brand’s live video executions.

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  • Live Video Report, 2019 Edition

    Research Reports   December 15, 2019  

    The 2019 Marketing Futures report on live video features expert perspectives, illustrative case studies, and tips for maximizing live video campaigns.

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  • The Young and the Textless

    ANA Magazine   December 13, 2019  

    Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.

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  • Purposeful People Series: Mark Johnson

    Greater Good   December 4, 2019  

    Playing For Change co-founder Mark Johnson believes music brings the people together. His heralded Songs Around the World project is proof of that.

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  • Launching Video Campaigns That Can Measure Up

    Forward   November 21, 2019  

    The OTT product is essentially defined by the content available, and new OTT services are using popular historical content and trending content creators to build their viewership. It’s creating opportunities — and obstacles — for brands. Marketers looking to get the most from their video advertising campaigns need to make sure they have the right set of metrics in place.

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  • Tribeca Enterprises Elevates Branded Content

    Event Recaps   November 19, 2019  

    Tribeca Enterprises is working with brands to empower diverse talent in the film industry.

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  • Made in NY: Diversifying the Production Talent Pool

    Event Recaps   November 19, 2019  

    Made in NY provides film production training and internships for underrepresented communities to create a more inclusive and diverse production talent pool.

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  • The Google ID Is Gone, Now What?

    Forward   November 12, 2019  

    Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

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  • Histories with a Story

    Smarties Awards   November 7, 2019  

    Mercado Libre wanted to create brand awareness and reinforce its position within the e-commerce market in Latin America.

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  • AdColony and Toyota Team Up to Drive Greater Vehicle Awareness

    Smarties Awards   November 7, 2019  

    Toyota described its effort to market the Corolla Hatchback to Hispanic consumers.

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  • Shell Advance Forever Outriders

    Smarties Awards   November 7, 2019  

    Shell increased brand awareness and preference by inspiring Vietnamese millennials to overcome life’s challenges and do good in their communities.

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  • Universal Kids’ American Ninja Warrior Junior

    Smarties Awards   November 7, 2019  

    Sabio aimed to drive awareness and build excitement for the television series premiere of American Ninja Warrior Junior.

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  • Why Does It Take a Disaster to Bring Us Together?

    Smarties Awards   November 7, 2019  

    In support of the Ad Council’s Love Has No Labels campaign, which promotes acceptance across race, age, gender, sexual orientation, religion, and ability, the Ad Council created a two-part web docuseries to get more people to consider taking inclusive actions.

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  • Samsung S10 — Innovation at the Next Level

    Smarties Awards   November 7, 2019  

    Samsung created an interactive video to educate consumers on the features of its new Galaxy S10 phone.

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  • 16 Days of Activism

    Smarties Awards   November 7, 2019  

    LegalWise described its campaign against the violence perpetrated on women and children in South Africa.

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  • Air Max Goes Bigger with Air

    Smarties Awards   November 7, 2019  

    Nike promoted its Air Max 720 shoes by providing Chinese young people with support for their creative pursuits.

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