Search Results for All Content (access may be restricted)

The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

In this webinar, On Q Financial's and the American Marketing Association Phoenix Chapter, will shared best practices for virtual events to help you improve your presentations and engage your audience.

To bolster and exceed their ROI goals, marketers need systems and processes to enable their teams and partners to leverage video assets without any friction or slowdowns.

Greg Paull, co-founder of and principal at marketing consultancy R3 Worldwide, covered best practices and case studies related to TikTok, as well as the origins, growth, and impact of this burgeoning social-media platform.

In this eBook, TVSquared debunked some of the most common OTT myths and gathered perspectives from leaders across the industry on how streaming is shaping the new era of TV advertising.

Nicorette brand created its Coated Ice Mint Lozenge, designed to deliver amazing taste, in response to insights that smokers trying to quit often relapsed due to the taste experience of smoking cessation products.

Despite extreme competition, a niche audience, and consumer stigmatization, Lendly developed a go-to-market plan that quickly engaged its audience and delivered more than 60,000 loans to those most in need.

OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.

OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.

Canadian airline WestJet created a holiday campaign that asked customers “Is it better to give or receive?”

Avocados From Mexico used IBM’s Watson to target an audience who loved both avocados and dogs and to encourage pet adoption.

TD Bank set out to express its thanks to its small-business customers doing good in their communities.

e.l.f. Cosmetics boosted brand affinity among generation Z with a TikTok challenge that used an original song, which eventually achieved success in its own right on the music charts.

Innovid analyzed global impressions from the previous 12 months across more than 600 advertisers to uncover the critical video campaign performance trends marketers need to build successful strategies.

In this session, Reed Smith will educate ANA Media Leadership Committee members on agent vs. principal buying and provide perspective on how this effects transparency on media planning and buying.

Brands are creating more stories for more screens and devices than ever before. These assets also carry strict rights for usage and talent payments, and marketers and their agencies must be ready to make changes quickly to react to a mercurial business landscape.

Millions of YouTube viewers have been captivated by creators inviting them to connect over everything from cleaning and getting ready, to meditating or simply hanging out #WithMe. Learn how these videos can teach marketers about forging authentic connections with viewers and embracing the spirit of #WithMe to drive discovery on a massive scale that still feels personal.

In this data-infused webinar, eMarketer co-founder Geoff Ramsey painted a vivid picture of how the worlds of traditional TV, movie distribution, and video streaming will collide over the next 12 to 18 months.

Heather Freiser, VP of Content at Likeable, explored how brands and creators can use branded social programming, or episodic video, to tell narrative stories that authentically resonate with customers.

Amazon promoted its Echo smart speaker in India with a campaign that showcased the device’s ability to play music in response to a simple voice command.