Search Results for All Content (access may be restricted)

Search returned: 851 document(s).

  • Delivering Experiences Consumers Will Love

    Forward   August 4, 2020  

    What can a brand do to differentiate itself and deliver exceptional customer experiences? It starts with connecting data and getting it into an actionable state. Here are four capabilities marketing organizations need to develop insights and take action.

    view
  • 2020 Consumer Attitudes on Personalized Ads

    Knowledge Partners   July 24, 2020  

    Innovid shared survey findings on consumers' feelings about personalized ads.

    view
  • Harnessing the Power of the Loyalty Economy

    ANA Magazine   July 17, 2020  

    As the internet has matured from a novelty to a mainstream source for news and entertainment, digital content creators have carved out massive audiences who are enormously loyal. Many fans consider this content essential to their lives, and they are willing to support the brands that make it possible.

    view
  • Balancing Linear TV and OTT Advertising in a Topsy-Turvy Market

    Forward   July 7, 2020  

    The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

    view
  • How to Create Engaging Virtual Events during Social Distancing and Beyond

    Webinars   June 29, 2020  

    In this webinar, Ben Holland, On Q Financial’s Vice President of Marketing and former president of the American Marketing Association Phoenix Chapter, shared best practices for virtual events to help you improve your presentations and engage your audience.

    view
  • Three Ways for Marketers to Extract More Value from Video Content

    Forward   June 18, 2020  

    To bolster and exceed their ROI goals, marketers need systems and processes to enable their teams and partners to leverage video assets without any friction or slowdowns.

    view
  • Using TikTok to Increase Your Return on Influencers

    Event Recaps   June 10, 2020  

    Greg Paull, co-founder of and principal at marketing consultancy R3 Worldwide, covered best practices and case studies related to TikTok, as well as the origins, growth, and impact of this burgeoning social-media platform.

    view
  • eBook: Demystifying Streaming in the New TV Era

    Knowledge Partners   May 19, 2020  

    In this eBook, TVSquared debunked some of the most common OTT myths and gathered perspectives from leaders across the industry on how streaming is shaping the new era of TV advertising.

    view
  • Turning a Startup Into a Multi-million Dollar Brand

    REGGIE Awards   May 16, 2020  

    Despite extreme competition, a niche audience, and consumer stigmatization, Lendly developed a go-to-market plan that quickly engaged its audience and delivered more than 60,000 loans to those most in need.

    view
  • When OREO and Game of Thrones Collide

    REGGIE Awards   May 16, 2020  

    OREO partnered with HBO to launch limited edition OREO Game of Thrones (GoT) cookies as a tribute to the final season of Game of Thrones.

    view
  • For Smokers Trying to Quit, This Lozenge Might Be the Answer

    REGGIE Awards   May 16, 2020  

    Nicorette brand created its Coated Ice Mint Lozenge, designed to deliver amazing taste, in response to insights that smokers trying to quit often relapsed due to the taste experience of smoking cessation products.

    view
  • TD Bank Thanks Small Businesses in Emotional Campaign

    REGGIE Awards   May 16, 2020  

    TD Bank set out to express its thanks to its small-business customers doing good in their communities.

    view
  • This TikTok Campaign Sparks Gen Z's Interest

    REGGIE Awards   May 16, 2020  

    e.l.f. Cosmetics boosted brand affinity among generation Z with a TikTok challenge that used an original song, which eventually achieved success in its own right on the music charts.

    view
  • Love Avocados and Pets? Here's the Connection

    REGGIE Awards   May 16, 2020  

    Avocados From Mexico used IBM’s Watson to target an audience who loved both avocados and dogs and to encourage pet adoption.

    view
  • Influencers Team Up in 'Treat Yourself' Music Video

    REGGIE Awards   May 16, 2020  

    OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.

    view
  • WestJet Asked Consumers This Important Question

    REGGIE Awards   May 16, 2020  

    Canadian airline WestJet created a holiday campaign that asked customers “Is it better to give or receive?”

    view
  • Principal Buying

    Event Recaps   May 5, 2020  

    In this session, Reed Smith will educate ANA Media Leadership Committee members on agent vs. principal buying and provide perspective on how this effects transparency on media planning and buying.

    view
  • A New Era of Personalization: Global Video Benchmarks Report

    Knowledge Partners   May 5, 2020  

    Innovid analyzed global impressions from the previous 12 months across more than 600 advertisers to uncover the critical video campaign performance trends marketers need to build successful strategies.

    view
  • Managing Creative Assets In a Complex Time

    Forward   April 28, 2020  

    Brands are creating more stories for more screens and devices than ever before. These assets also carry strict rights for usage and talent payments, and marketers and their agencies must be ready to make changes quickly to react to a mercurial business landscape.

    view
  • Creative Best Practices in the New Normal: Insights from YouTube’s #WithMe Trend

    Webinars   April 13, 2020  

    Millions of YouTube viewers have been captivated by creators inviting them to connect over everything from cleaning and getting ready, to meditating or simply hanging out #WithMe. Learn how these videos can teach marketers about forging authentic connections with viewers and embracing the spirit of #WithMe to drive discovery on a massive scale that still feels personal.

    view

1234567 >>  Last (43)