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In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.

Christine Zalocha, VP of marketing at Aura, shared the science behind video “virality” and how to implement an internal strategy that gets consumers to share a brand’s content within their communities.

This paper shares a comprehensive yet simple understanding of the world of attribution and discusses TV’s value in the marketing mix through a range of case studies.

This video shares highlights from the VAB’s three-part report that covers DVR, VOD, and TV Everywhere.

Social media is a constantly flowing current of trends and themes — it’s impossible to stay afloat of all the change. But there are things brands can do to be serviceable and engaging online. Here are six tips on how to keep a brand’s social media feeds filled with content that will resonate with consumers.

Pullmantur Cruises, known and recognised for the quality of its crew, wanted to give a real demonstration of its differential value: personal service. To do this it re-created a loyal passenger's home aboard one of its cruise ships.

The SickKids Foundation created a campaign to show the real life experience of being a SickKids parent — the everyday challenges, but also their incredible strength.

To get foodies across the country excited about the gastronomic festival "Wellington On a Plate," Visa NZ needed to do something to cut through all the food videos and photos cluttering their social feeds.

The launch of EG One, a new software solution for the construction industry, proved that Youtube can be a highly efficient tactical channel driving involement and sales through a strong integrated media strategy with extensive datadriven display and remarketing for maturing leads.

In order to provice a continuous flow of video content which is then distributed across various channels, Mahindra Holidays mapped the end to end customer journey from being a prospect to becoming a member and created multiple video assets for each stage.

Using techniques from ASMR, an online genre of video very popular with college-aged kids, IKEA used its products to relax college students in its Back To School campaign.

Ever After is an animated and live action short film with all the stereotypes of the classic fairy tales. But its protagonist wants to drive a brand-new sports car, and she smashes these clichés one by one with the power of her imagination.

Dan Brackett of Extreme Reach discusses simplifying the complexities of online video advertising.

Adam Kleinberg of the agency Traction described a successful campaign for Lenovo’s Yoga laptop.

The ANA Marketing Futures Infographic on Live Video provides marketers with expert perspectives and industry benchmark stats around this attention-grabbing tactic.

This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

The ANA Marketing Futures CMO Trend Brief on Live Video provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this attention-grabbing tactic.

Hub Research released findings on TV watching habits in 2018.

Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.

The Video Advertising Bureau identified six ways that TV and cinema can offer value to advertisers. In addition, the VAB provided a useful glossary of terms to help orient readers on a video media landscape that has undergone so many changes as of late.