Search Results for All Content (access may be restricted)
Search returned: 486 document(s).
-
Why Video Out-of-Home Can’t Be Overlooked
Forward July 8, 2021With the average person served thousands of ads per day, advertisers need frequency alongside a medium that is effective in reaching their audiences to make a lasting impression. Here are four reasons it’s time for advertisers to embrace video out-of-home advertising (VOOH) as part of the larger marketing mix.
view -
The Addressability and Identity Renaissance
Forward June 24, 2021Third-party data used to be “good enough” — it was relatively inexpensive, easily accessible, and didn’t require much of an acquisition strategy. Now, to provide the experiences consumers expect, marketers must better understand who buyers are and how they can be served beyond demographics. It requires a multidimensional data strategy.
view -
Video at the Speed of Performance
Session Videos June 17, 2021Video tech has never been more advanced, and the disparity of data has never been more backward. In this video, learn how to leverage both data and technology to drive impression costs down and new tools available to make faster decisions.
view -
Maximizing Relationships with Influencers to Drive Relevance
Session Videos May 26, 2021In this video, OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.
view -
Maximizing Relationships with Influencers to Drive Relevance
Event Recaps May 26, 2021OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.
view -
Using Storytelling and Talent Partnerships to Create Socially Effective Content
Session Videos May 25, 2021In this video, the meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.
view -
Using Storytelling and Talent Partnerships to Create Socially Effective Content
Event Recaps May 25, 2021The meditation app Headspace showcased some of the content is has produced to promote mindfulness strategies for a variety of platforms and channels.
view -
TD Thanks You
REGGIE Awards May 21, 2021TD Thanks You videos showcased and supported the positive actions of customers and colleagues making a big impact during the COVID-19 pandemic.
view -
Why Cheetos Partnered with Musician Bad Bunny
REGGIE Awards May 21, 2021To recognize Latinos who are rewriting the rules, Cheetos partnered Chester Cheetah with today’s hottest Latin music artist, Bad Bunny.
view -
This Crayola Campaign Pushes Diversity Forward
REGGIE Awards May 21, 2021Crayola’s Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones. Through a partnership with a global skin tone expert and an integrated marketing campaign, the new inclusive crayon colors were uniquely developed and communicated to the world.
view -
Pockets 4 Bits: Gamer Snacks Level Up
REGGIE Awards May 21, 2021Hot Pockets drove demand and sales by speaking directly to the young people who consume their products, engaging them via livestreaming platform Twitch.
view -
Fitness Brands Are Working It Out
ANA Magazine April 16, 2021When lockdowns began in March 2020, they accelerated a change in consumer behavior that gyms and other fitness studios had seen coming at a gradual pace for years. Wearables, health tracking apps, and digital media fitness experiences moved to the forefront, and brands had to adapt digital technology like apps and livestreams quickly to meet customers in a new setting — their living rooms.
view -
Love Can’t Wait
ECHO Awards April 15, 2021Jared the Galleria of Jewelry developed a seamless and personalized virtual wedding platform, complete with customizable invitations, streaming, and celebrity advice and officiants for thousands of couples in its “Love Can’t Wait” campaign.
view -
The Forest
ECHO Awards April 15, 2021Liseberg, a popular Swedish amusement park, used influencers to generate interest in its Halloween attractions.
view -
Fuel for Thought
ECHO Awards April 15, 2021Haldor Topsoe created a buyer enablement program with prescriptive advice and practical support specifically designed to help customers complete their buying tasks.
view -
Deal Your Destiny
ECHO Awards April 15, 2021Deal Your Destiny was a multi-channel digital experience that tapped into the power of choice. The McDonald’s campaign gave Canadians an opportunity to control My McD’s app offers through a voting mechanism that resulted in over 262,000 votes cast in the pilot area alone.
view -
Engineering Hope
ECHO Awards April 15, 2021NI’s “Engineering Hope” video series was to be a true and emotional story that would leave the audience wanting more, all while literally shedding a tear by the end of each episode. Its goal overall was to increase brand awareness by at least two percentage points, which was met and exceeded.
view -
Dame Esos 5 (Give Me 5 — High 5)
ECHO Awards April 15, 2021With the “Dame Esos 5” campaign, Haciendo Lio, an independent civil association that seeks to improve the quality for life of low-income sectors, managed to turn the devaluation of a country’s money into an opportunity for those most in need.
view -
Fiber Street
ECHO Awards April 15, 2021When Danish Fiber Internet Provider, Fibia, rolls out the high-speed fiber internet to the areas it is expanding to, a substantial group rejects the offers. These are then by choice left with their flow-tv and outdated internet connections.
view -
Deer and Beer
ECHO Awards April 15, 2021Jägermeister shared how it expanded its audience to a younger demographic.
view