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  • The Simple Complexity of Social Feeds

    Industry Insights   January 8, 2019  

    Social media is a constantly flowing current of trends and themes — it’s impossible to stay afloat of all the change. But there are things brands can do to be serviceable and engaging online. Here are six tips on how to keep a brand’s social media feeds filled with content that will resonate with consumers.

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  • Housing Video Ad Creative Where Everyone Can Get It

    Industry Insights   December 6, 2018  

    Dan Brackett of Extreme Reach discusses simplifying the complexities of online video advertising.

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  • How to Close the Loop on Data-Driven Creative

    Event Recaps   December 5, 2018  

    Adam Kleinberg of the agency Traction described a successful campaign for Lenovo’s Yoga laptop.

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  • Live Video Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on Live Video provides marketers with expert perspectives and industry benchmark stats around this attention-grabbing tactic.

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  • Q3 2018 Video Benchmarks

    Knowledge Partners   November 13, 2018  

    This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

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  • CMO Trend Brief: Live Video

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Live Video provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this attention-grabbing tactic.

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  • Take a Ride on the Creative (Workflow) Side

    Industry Insights   November 8, 2018  

    Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.

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  • Netflix Overtakes Live TV As Source of Favorite Shows

    MediaPost   November 8, 2018  

    Hub Research released findings on TV watching habits in 2018.

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  • The Role of Premium Multi-Screen Video in an Ad Campaign

    Knowledge Partners   November 7, 2018  

    The Video Advertising Bureau identified six ways that TV and cinema can offer value to advertisers. In addition, the VAB provided a useful glossary of terms to help orient readers on a video media landscape that has undergone so many changes as of late.

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  • The beIN BED Campaign

    Multicultural Excellence Awards   November 4, 2018  

    beIN SPORTS created programming designed to help viewers get to bed early to check out “El Clasico,” a major soccer match that broadcast live at 7:00 a.m.

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  • Virtual Social Pride Parade

    Multicultural Excellence Awards   November 4, 2018  

    Verizon celebrated Pride Month by inviting consumers to participate in a virtual pride parade on their mobile devices.

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  • Chinese "Your Goals" Campaign

    Multicultural Excellence Awards   November 4, 2018  

    JPMorgan Chase strove to cultivate a connection with its Chinese-American target audience.

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  • Growing Up with More than One Flavor

    Multicultural Excellence Awards   November 4, 2018  

    Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

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  • The Talk

    Multicultural Excellence Awards   November 4, 2018  

    To expand its “My Black is Beautiful” program for its 10 year anniversary, P&G created “The Talk,” a video about the discussion Black parents have to have with their children around racial bias.

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  • Anything But Sorry

    Multicultural Excellence Awards   November 4, 2018  

    To encourage babies born with Down syndrome to be celebrated rather than pitied, the Canadian Down Syndrome Society turned the word sorry into the “s-word.”

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  • Love Over Bias

    Multicultural Excellence Awards   November 4, 2018  

    Through the production of a poignant film about how a mother’s love can overcome bias, P&G started a global conversation that shined a light on the bias that limits human potential.

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  • Reaching and Influencing Consumers: The Value of Bid Multipliers and Boring Ads

    Event Recaps   October 30, 2018  

    Priceline shared tips for keyword buying and ad testing.

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  • Making Wisdom Go Viral

    Event Recaps   October 3, 2018  

    Influencer Jay Shetty shares wisdom on how brands can establish authentic partnerships with influencers.

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  • What Drives the Most Clicks?

    Knowledge Partners   October 3, 2018  

    This infographic from Branded Entertainment Network shares average click through rates for several different platforms.

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  • Subscribe Here: Why Influencers for Hasbro Are More than Just About Unboxing

    Session Videos   October 3, 2018  

    In this video, Victor Lee shared Hasbro’s four-step journey to navigating and adopting influencer marketing.

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