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In VAB’s latest quarterly report surveying the video landscape it updated the media consumption habits of major demographic segments based on Q2 ’19 data.

The Universal AD ID Guide is an overview of the new standard of measurement created by FreeWheel and Ad-ID (jointly owned by the ANA and the 4As), the industry standard for identifying advertising assets across all media platforms.

Procter & Gamble’s THE LOOK addressed important societal issues that affect consumers every day, aiming to raise awareness and understanding of bias that persist in America today.

The benefits of live video are vast, and brands are embracing this growing trend. Dig into live video’s essential elements and review an abbreviated Facebook Live case study from TBS.

Live video is growing in popularity, especially among millennials and gen Z. Follow these three steps to get the most out of your brand’s live video executions.

The 2019 Marketing Futures report on live video features expert perspectives, illustrative case studies, and tips for maximizing live video campaigns.

Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.

Playing For Change co-founder Mark Johnson believes music brings the people together. His heralded Songs Around the World project is proof of that.

The OTT product is essentially defined by the content available, and new OTT services are using popular historical content and trending content creators to build their viewership. It’s creating opportunities — and obstacles — for brands. Marketers looking to get the most from their video advertising campaigns need to make sure they have the right set of metrics in place.

Tribeca Enterprises is working with brands to empower diverse talent in the film industry.

Made in NY provides film production training and internships for underrepresented communities to create a more inclusive and diverse production talent pool.

Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

Mercado Libre wanted to create brand awareness and reinforce its position within the e-commerce market in Latin America.

Toyota described its effort to market the Corolla Hatchback to Hispanic consumers.

Shell increased brand awareness and preference by inspiring Vietnamese millennials to overcome life’s challenges and do good in their communities.

Sabio aimed to drive awareness and build excitement for the television series premiere of American Ninja Warrior Junior.

In support of the Ad Council’s Love Has No Labels campaign, which promotes acceptance across race, age, gender, sexual orientation, religion, and ability, the Ad Council created a two-part web docuseries to get more people to consider taking inclusive actions.

Samsung created an interactive video to educate consumers on the features of its new Galaxy S10 phone.

LegalWise described its campaign against the violence perpetrated on women and children in South Africa.

Nike promoted its Air Max 720 shoes by providing Chinese young people with support for their creative pursuits.