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Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

This comprehensive, straightforward guide for marketing professionals at all levels provides an overview of the Addressable TV marketplace and features 13 case studies demonstrating the effects of addressable TV campaigns on business outcomes across the purchase funnel.

A data-first TV strategy, involving software and automation, is the most effective way for marketers to increase the precision of their investments and reach their ideal customer at scale.

Marketers have more opportunities than ever before to tap into data to build a better mousetrap. The trick is first identifying metrics that matter and knowing where to find them.

The Video Advertising Bureau provides an overview of the esports ecosystem in this report.

The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance, and time. Here’s what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.

Is there 21st-century wisdom for marketers in the 16th-century words of William Shakespeare? Marketers must adopt a new workflow for putting ads in front of consumers — one that ensures a brand’s love doesn’t go unrequited.

The Xandr Relevance Report studied both consumer behavioral trends and advertiser spend and strategy to determine the most effective methods of consumer engagement.

For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

Pivoting from an insurance company to a health brand required Aetna to massively overhaul its marketing.

Aetna described its reconceived mission, services, and marketing methods.

Fiat Chrysler described its wide-ranging 2019 Super Bowl ads, which it created exclusively for the web.

Tyson Foods experimented with advanced TV and shared how lessons learned influenced future strategic decisions.

Dairy Management created the “Undeniably Dairy” campaign to grow trust and preference for dairy products among consumers.

PepsiCo’s in-house agency shared some examples of its film-making successes.

In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.

This paper shares a comprehensive yet simple understanding of the world of attribution and discusses TV’s value in the marketing mix through a range of case studies.

Christine Zalocha, VP of marketing at Aura, shared the science behind video “virality” and how to implement an internal strategy that gets consumers to share a brand’s content within their communities.

This video shares highlights from the VAB’s three-part report that covers DVR, VOD, and TV Everywhere.

Charles Cantu led a discussion about the rise in popularity of esports.