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Logitech Makes Sure Play Never Ends for Gamers
In-House Excellence Awards September 21, 2022To celebrate gaming culture and the launch of its new G435 wireless gaming headset, Logitech collaborated with creative studio ManvsMachine on an animated music video, which was used in an integrated campaign.
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This is How Square is Creating Valuable Content for Gen Z on YouTube
Podcast Shorts September 9, 2022Mallory Russell discusses the types of educational and informational content her brand is producing on YouTube to help create better connections with the prized gen Z audience.
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The Future of Content
Knowledge Partners August 10, 2022The Future of Content report by Variety Intelligence Platform offers a big-picture perspective of the massive landscape that is the convergence of the media and technology industries.
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Metaverse and Media
Knowledge Partners August 10, 2022Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.
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The Legal Issues Involved in Producing Advertising Content
Event Recaps July 27, 2022Samantha Rothaus, associate at Davis+Gilbert LLP, reviewed important legal issues and potential liabilities that arise during commercial productions. She outlined budgeting and bidding considerations, talent and union obligations, matters of insurance, and more.
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Across the Airwaves: A Journey Through Media’s Digital Transformation
Conference Sessions July 20, 2022In this session, Google shared data-driven insights demonstrating the benefits of leveraging video.
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Across the Airwaves: A Journey Through Media’s Digital Transformation
Event Recaps July 19, 2022Google shared data-driven insights demonstrating the benefits of leveraging video.
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How to Reach Moviegoers This Summer
Industry Insights July 18, 2022Things have been heating up this summer at the box office. Top Gun: Maverick topped the $1 billion mark in global box-office revenue over the course of its five-week run in theaters. It’s not the only film that’s earning the attention of moviegoers – Paramount’s Top Gun was in a dead heat with Warner’s “Elvis” biopic on its opening weekend, and Universal’s Jurassic World: Dominion has also been a top grosser.
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Late Night with Lenovo
B2 Awards July 15, 2022Lenovo created an irreverent online talk show about IT topics, then launched a social and digital campaign to drive audience traffic to the episodes.
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Profit Hunter — A Force with Nature
B2 Awards July 15, 2022Embraer’s integrated marketing campaign persuaded airlines of the benefits of its E2 next generation aircraft.
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Inspired by Nature. Perfected by ABB
B2 Awards July 15, 2022ABB used nature documentary-style videos to highlight how its end-to-end solution can help streamline gas and oil projects.
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Caterpillar Showcases Technicians’ Skills with a Gameshow
B2 Awards July 12, 2022Caterpillar drew the attention of jobseekers with a gameshow that showcased the skills of its technicians in a manner akin to the TV show American Ninja Warrior.
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Dell Technologies Helps McLaren Drive Remote Work
B2 Awards July 12, 2022Dell Technologies worked with Mclaren Group, a brand involved in Formula One motorsports, to position itself as an innovative technology company that enables remote work, even in a McLaren Artura.
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We Came to Play: Successfully Tapping into Gaming Culture
Event Recaps July 12, 2022Madwell and Verizon created a video ad to meaningfully connect with gamers.
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Ernst & Young Creates “Leadership In Action” Content
B2 Awards July 11, 2022Ernst & Young’s “Leadership In Action” campaign was a video series housed on the website of The Wall Street Journal, tailored to US business executives and industry leaders around some of the most pressing topics on their leadership agenda.
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How EY Drove Consideration Through Unexpected and Lighthearted Collaboration
B2 Awards July 10, 2022EY created a TV ad featuring highly unexpected, lighthearted stories demonstrating the brand’s ability to transform and grow businesses in the digital age.
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Bloom Energy Flexes its Hydrogen Credentials
B2 Awards July 10, 2022Bloom Energy promoted itself as a provider of technology to produce hydrogen-based energy.
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5 Video Advertising Priorities for Brand Marketers
Industry Insights July 5, 2022This year’s Cannes Lions International Festival of Creativity was a prime moment for brands, agencies, creatives, and technology companies, following a pandemic-induced hiatus. Key themes included sustainability, diversity, equity and inclusion, data and technology, brand creativity and effectiveness, talent, and business transformation — backed by numerous resources, insights, and events.
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Including “Attention” in the Media Measurement Stack
Conference Sessions June 29, 2022In this video, Mars' Vidyotham Reddi shared why he and his brand are actively attempting to integrate attention into their holistic measurement stack. Reddi outlined why building a strategy around attention measurement is increasingly important for brands and how Mars has begun to innovate on this front.
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Including “Attention” in the Media Measurement Stack
Event Recaps June 29, 2022Mars' Vidyotham Reddi shared why he and his brand are actively attempting to integrate attention into their holistic measurement stack. Reddi outlined why building a strategy around attention measurement is increasingly important for brands and how Mars has begun to innovate on this front.
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