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Social media is a constantly flowing current of trends and themes — it’s impossible to stay afloat of all the change. But there are things brands can do to be serviceable and engaging online. Here are six tips on how to keep a brand’s social media feeds filled with content that will resonate with consumers.

Dan Brackett of Extreme Reach discusses simplifying the complexities of online video advertising.

Adam Kleinberg of the agency Traction described a successful campaign for Lenovo’s Yoga laptop.

The ANA Marketing Futures Infographic on Live Video provides marketers with expert perspectives and industry benchmark stats around this attention-grabbing tactic.

This report tracks performance metrics for video ads served from the Extreme Reach platform for major brands across multiple categories.

The ANA Marketing Futures CMO Trend Brief on Live Video provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this attention-grabbing tactic.

Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.

Hub Research released findings on TV watching habits in 2018.

The Video Advertising Bureau identified six ways that TV and cinema can offer value to advertisers. In addition, the VAB provided a useful glossary of terms to help orient readers on a video media landscape that has undergone so many changes as of late.

beIN SPORTS created programming designed to help viewers get to bed early to check out “El Clasico,” a major soccer match that broadcast live at 7:00 a.m.

Verizon celebrated Pride Month by inviting consumers to participate in a virtual pride parade on their mobile devices.

JPMorgan Chase strove to cultivate a connection with its Chinese-American target audience.

Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

To expand its “My Black is Beautiful” program for its 10 year anniversary, P&G created “The Talk,” a video about the discussion Black parents have to have with their children around racial bias.

To encourage babies born with Down syndrome to be celebrated rather than pitied, the Canadian Down Syndrome Society turned the word sorry into the “s-word.”

Through the production of a poignant film about how a mother’s love can overcome bias, P&G started a global conversation that shined a light on the bias that limits human potential.

Priceline shared tips for keyword buying and ad testing.

Influencer Jay Shetty shares wisdom on how brands can establish authentic partnerships with influencers.

This infographic from Branded Entertainment Network shares average click through rates for several different platforms.

In this video, Victor Lee shared Hasbro’s four-step journey to navigating and adopting influencer marketing.