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  • The Young and the Textless

    ANA Magazine   December 13, 2019  

    Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.

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  • Future of B2B Marketing Report, 2020 Edition

    Research Reports   December 11, 2019  

    Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

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  • CMO Trend Brief: Future of B2B Marketing, 2020 Edition

    Research Reports   December 11, 2019  

    The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.

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  • Future of B2B Infographic, 2020 Edition

    Research Infographics   December 11, 2019  

    Dive into four key B2B marketing trends that are poised to completely disrupt the industry.

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  • Anheuser-Busch’s Innovation Journey

    Event Recaps   December 10, 2019  

    Once a market follower with an incumbent mindset and little innovation, today Anheuser-Busch strives to lead future growth by embracing a people-first mindset and delivering results with speed and agility.

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  • Driving Brand Love in a World of Brand Purpose

    Event Recaps   December 10, 2019  

    Jeff Fromm, partner at Barkley, shared how to create brand preference and competitive advantage among today’s time-pressed modern consumers, who lean toward brands whose values align with their own.

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  • What the Future of Retail Marketing Has in Store

    Insight Briefs   December 7, 2019  

    Much like how it always has, but smarter, easier, and more seamless — all stemming from the ease of automation and AI. Despite the increasing clout of social media and digital market­ing, physical retail stores aren’t a thing of the past but a vital window into how marketing will be practiced in the future.

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  • The Wonderful Company: Fostering a Culture of Continuous Improvement

    Webinars   December 4, 2019  

    Learn how key principles such as challenging assumptions, embracing dissent, releasing your agenda, and re-thinking your sandbox have reinvigorated the marketing teams and helped grow brands at the Wonderful Company.

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  • Future of Work Report, 2020 Edition

    Research Reports   November 27, 2019  

    Technology is disrupting the nature of work across all industries, and this report digs into the ways roles, skillsets, workspaces, and more are transforming to stay competitive.

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  • CMO Trend Brief: Future of Work, 2020 Edition

    Research Reports   November 27, 2019  

    Jobs, office spaces, and marketing roles are changing fast. This robust summary dives into the most important aspects of the future of work.

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  • The Future of Work Infographic, 2020 Edition

    Research Infographics   November 27, 2019  

    The nature of work, the worker, and the workspace are all evolving thanks to technology advancements and cultural shifts. The marketing industry is sure to be swept up in this wave of change.

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  • Corporate Venture Capital Infographic, 2020 Edition

    Research Infographics   November 26, 2019  

    Corporate venture capital is an investment strategy with the potential to secure additional revenue and establish new capabilities for brands, so get smart on this growing trend.

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  • Corporate Venture Capital Report, 2020 Edition

    Research Reports   November 26, 2019  

    Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.

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  • Consumer Neuroscience Infographic, 2019 Edition

    Research Infographics   November 26, 2019  

    Brands can understand consumers more deeply than ever thanks to the growing trend of consumer neuroscience. Eye-tracking and facial coding help uncover the “why behind the buy.”

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  • CMO Trend Brief: Corporate Venture Capital, 2020 Edition

    Research Reports   November 26, 2019  

    This robust summary outlines what you need to know about corporate venture capital and three rules for making this approach work for your brand.

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  • Future Consumer Infographic, 2019 Edition

    Research Infographics   November 25, 2019  

    Gen Z’s spending power is growing, and marketers are challenged to develop brand touchpoints that will resonate with this audience. This infographic highlights five things to keep in mind when engaging Gen Z.

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  • Future Consumer Report, 2019 Edition

    Research Reports   November 21, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Future Consumer provides ample insight into Gen Z’s motivations, expectations, and preferences.

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  • CMO Trend Brief: Future Consumer, 2019 Edition

    Research Reports   November 21, 2019  

    This quick read sums up what marketers need to know about connecting with Gen Z, including what sets them apart from other generations and how their rising expectations will force brands to reevaluate go-to-market strategies.

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  • How Marketers Can Reach Their CX North Star

    Forward   November 19, 2019  

    The enterprise experience takes a holistic view of the organization and the many different people — both internally and externally — whose own experiences shape the customer experience.

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  • Future of Programmatic Report, 2019 Edition

    Research Reports   November 15, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.

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