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  • 2021 Trends: Key Considerations for B2B Marketers

    Knowledge Partners   January 26, 2021  

    In this e-book, Merkle shares the biggest trends in B2B marketing in 2021.

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  • Behind the Campaign: Inner Nature

    Research Reports   January 25, 2021  

    Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.

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  • Artificial Intelligence Report, 2021 Edition

    Research Reports   January 25, 2021  

    Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.

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  • Media 2020: A MediaSense Report

    Knowledge Partners   January 19, 2021  

    MediaSense shares insights, informed by interviews and surveys of over 100 global marketers, to help brands adopt to the evolution of media usage and marketing technology.

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  • Future of Programmatic Report, 2021 Edition

    Research Reports   January 18, 2021  

    Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.

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  • Dove

    Multicultural Excellence Awards   January 15, 2021  

    Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").

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  • American Family Insurance Recreates King's 1963 March on D.C.

    Multicultural Excellence Awards   January 15, 2021  

    American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.

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  • Find Your Park

    Multicultural Excellence Awards   January 15, 2021  

    A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.

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  • Google AI/Canadian Down Syndrome

    Multicultural Excellence Awards   January 15, 2021  

    To improve Google’s voice technology, the Canadian Down Syndrome Society used the voices of the Down syndrome community to train Google’s speech recognition model to understand them, making voice technology more inclusive for the 78 million people with all forms of atypical speech.

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  • Gillette

    Multicultural Excellence Awards   January 15, 2021  

    To launch TREO in retailers across the U.S., Gillette took a 360 approach and created a series of videos, telling stories of caregivers and their loved ones as a way to celebrate them.

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  • Gillette Treo

    Multicultural Excellence Awards   January 15, 2021  

    Print allowed Gillete to reach both individuals caring for their own loved ones and professional caregivers who were difficult to reach through other channels.

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  • Crayola Colors of the World Skin Tone Crayons

    Multicultural Excellence Awards   January 15, 2021  

    Crayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.

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  • Axess — OK, Google. I'm Feeling Lucky

    Smarties Awards   December 21, 2020  

    The “I’m Feeling Lucky” campaign used Google Search Ads in a creative way to sell credit cards, increase Akbank’s new customer base, and strengthen its total share in the credit card competition among other banks in Turkey.

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  • Sprite Thirst for Yours

    Smarties Awards   December 21, 2020  

    Sprite partnered with entertainment and pop culture website UPROXX to provide opportunities for unsigned hip-hop creators in an effort to drive relevance among young African Americans.

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  • Practicing the New Normal with Swag

    Smarties Awards   December 21, 2020  

    With a clear objective of increasing penetration, Pepsi needed to up its game by tapping potential audiences; but the sudden and draconian COVID- 19 lockdown in India created a seismic shift in the way brands connected with consumers.

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  • The World’s Most Travelled Billboard

    Smarties Awards   December 21, 2020  

    Scotch brand Johnnie Walker leveraged OOH tactics to circumvent the prohibition of alcohol advertising in India, in an effort to build affinity with younger audiences.

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  • L.A. Rams AR Uniform Reveal

    Smarties Awards   December 21, 2020  

    The L.A. Rams created the first-ever AR uniform reveal, giving Rams fans and NFL fans across the country a way to get up close and personal with the team’s bold new look.

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  • Blueair Pollution Alert System

    Smarties Awards   December 21, 2020  

    Unilever India’s newly acquired Swedish air purifier brand, Blueair, wanted to build awareness and consideration in India.

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  • Bugados no Gloob

    Smarties Awards   December 21, 2020  

    Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.

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  • Nivea #SentuhanIbu World of Imagination

    Smarties Awards   December 21, 2020  

    As an established market leader for all-purpose cream in Indonesia, NIVEA wanted to extend its reach to its increasingly younger audience: millennial mothers.

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