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  • Purposeful People Series: Leigh "Perk" Perkins

    ANA Magazine   March 22, 2019  

    For more than a quarter century at Orvis, Leigh "Perk" Perkins has championed the company's support of conservation and the protection of the last great wild places.

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  • How Brands Weather the Next Recession

    ANA Magazine   March 15, 2019  

    After several years of rolling right along, the economy could be headed for another recession. There are a number of steps marketers can take to inoculate their brand from the next downturn.

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  • AI and Chatbots

    Ask the Expert Answers   March 5, 2019  

    ANA’s Ask the Expert research service answers the question, “How can marketers capitalize on emerging AI technologies to help build their brands and enhance their campaigns?”

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  • Identity Shifters: A Gen Z Exploration

    Knowledge Partners   March 5, 2019  

    RPA’s “Identity Shifters: A Gen Z Exploration” was a yearlong study of Gen Z told through the generation’s own quotes and perspectives. The report covered Gen Z’s behaviors and opinions around social media, diversity, education, fashion, entertainment, and more.

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  • 10 Gen Z Takeaways for Marketers

    Knowledge Partners   March 5, 2019  

    RPA shared 10 takeaways on Gen Z for marketers, part of its larger “Identity Shifters” report.

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  • How Orangetheory Fitness Uses Data to Make Fitness Fun

    Session Videos   March 1, 2019  

    In this video, discover how Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.

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  • How Orangetheory Fitness Uses Data to Make Fitness Fun

    Event Recaps   March 1, 2019  

    Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.

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  • How Orangetheory Fitness Uses Data to Make Fitness Fun

    Public Videos   March 1, 2019  

    Human connections through coaching and technology are key brand differentiators for Orangetheory Fitness.

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  • The Budding Business of Cannabis

    ANA Magazine   February 22, 2019  

    Cannabis is a potential boon for the advertising industry, which will be tasked not just with creating new brands, but with educating consumers regarding the uses and benefits of marijuana products. Here's what experts recommend.

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  • Digital Character and the Humanization of Brands

    Knowledge Partners   February 14, 2019  

    Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.

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  • Raising the Bar at Anheuser-Busch

    ANA Magazine   February 13, 2019  

    As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

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  • Gen Z: The Total Social Generation

    Knowledge Partners   February 12, 2019  

    Engagement Labs released a report on Generation Z based on comprehensive analysis of the actual conversations being had by this generation.

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  • How to Lead a Successful Sustainability Program

    ANA Magazine   February 8, 2019  

    Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

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  • Modern Marketing and Its Demand for Holistic Skills

    Event Recaps   February 7, 2019  

    Johnson & Johnson offered its observations on new approaches to marketing.

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  • Digital Transformation

    Insight Briefs   February 6, 2019  

    Marketers are transforming their strategies and tactics to stay competitive amid the disrupted digital landscape. Case studies, research, and expert perspectives found in this Insight Brief shed light on the topic.

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  • Sponsorship in eSports: a Guide for Brand Marketers

    Knowledge Partners   February 6, 2019  

    Hookit takes a look at the world of eSports, and shares how brands can effectively align with properties in the space to drive ROI.

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  • Building Honda’s Shopping Bot

    Event Recaps   February 5, 2019  

    Honda shared the steps that it took to create its Facebook Messenger Shopping Bot and the strategy and execution behind it.

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  • Hulu Partners with Charmin, Coca-Cola to Test Pause Ads

    MediaPost   January 31, 2019  

    Hulu experiments with a new ad format.

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  • Using Data-Driven Decisions to Drive People, Process, Performance, and Perception

    Event Recaps   January 29, 2019  

    Maureen Boyle, senior director of creative services and events for Trunk Club’s in-house agency, shared how the brand is utilizing data to implement simple strategies to make data-driven driven decisions.

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  • How to Make Agile Marketing Work for You

    Event Recaps   January 29, 2019  

    Deloitte gave a candid look at how Agile marketing works for the brand, such as how its team defied conventional wisdom to make Agile methodologies work in a virtual environment. The company provided lessons learned, including how to convince key stakeholders not known for being flexible to work with them in new ways.

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