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  • How Marketers Sharpen Their Personalization Playbook

    Forward   July 20, 2021  

    Adding personalization to marketing and advertising programs seems pretty straightforward (at least on paper). However, to generate the most value out of personalization, brands need to establish a framework that empowers teams across the enterprise, while maintaining governance regarding the company’s business processes.

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  • Livestream Shopping Takes Center Screen

    ANA Magazine   July 14, 2021  

    A marriage of entertainment and e-commerce, livestream shopping is engaging and fast-gaining in popularity. ANA magazine reached out to Ali Fazal, VP of marketing at influencer marketing platform GRIN, to learn more about how brands can get in on the trend.

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  • The New Consumer Contract, with Erich Joachimsthaler of VIVALDI

    Marketing Futures   July 2, 2021  

    Put on your thinking caps, folks, we’re getting heady with today’s guest, Erich Joachimsthaler, Phd., the founder and CEO of VIVALDI and author of new book The Interaction Field. We’re talking the intangible (but very real) value of a brand through the lens of the digital business models available today that can go beyond market challenges and solve problems for society. Simple stuff, right?

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  • The Subscription Economy in 2021

    Ask the Expert Answers   June 29, 2021  

    ANA’s Ask the Expert research service answers the question, “How has the subscription economy evolved, both from a consumer and a brand perspective?"

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  • Financial Automation in Media

    Session Videos   June 29, 2021  

    In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

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  • Financial Automation in Media

    Event Recaps   June 29, 2021  

    Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

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  • Rethinking “Brand” for the Rise of Digital Commerce

    CMO Content   June 29, 2021  

    As the business world looks toward a post-pandemic world, the marketing discipline needs to rethink the way it talks about brand, and reframe it for a world of digital commerce, algorithms, and almighty walled gardens.

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  • A New Economic Model for Brands and Their Agencies

    Event Recaps   June 28, 2021  

    Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.

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  • The Evolution of Gender-Related Marketing

    Champions of Growth   June 28, 2021  

    An increasing number of companies realize that moving beyond the binary of gender-related marketing is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services.

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  • A New Economic Model for Brands and Their Agencies

    Session Videos   June 28, 2021  

    In this video, Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.

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  • Innovative Strategies for Modern Marketing Success

    Knowledge Partners   June 23, 2021  

    In this article from Theorem, learn how organizations with the ability to create flexible marketing planning develop agile marketing technology, dynamically collect and use data, and continually optimize organizational efficiency can succeed.

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  • NFTs: What Are They and How Is This Relevant to the Marketing Industry?

    Webinars   June 23, 2021  

    In this webinar, get a broad overview of the NFT market and learn about some of the implications of how NFTs may impact the marketing and advertising industry.

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  • Overview of the 2021 ANA Media Conference

    Public Videos   June 18, 2021  

    In this video, get a two-minute overview of the 2021 ANA Media Conference.

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  • How Insights Drive Customer Experience and Personalization

    Knowledge Partners   June 16, 2021  

    In this article from Theorem, read how today’s customers want a personalized experience.

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  • Fighting Poverty Sustainably

    Greater Good   June 14, 2021  

    The mission of the outdoor company Cotopaxi is to combine eco-friendly products with fair labor practices and poverty alleviation. It’s infused throughout the operation, in everything from how the company sources material for its colorful fluorescent backpacks, sweaters, jackets, and other gear to its product-design process.

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  • Building Your Own Table, with Selle Evans of Masterly Business Solutions

    Marketing Futures   June 11, 2021  

    We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.

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  • The Pot Market Is Blazing New Trails

    ANA Magazine   May 28, 2021  

    A growing number of states are moving toward legalizing recreational use of marijuana and publishers are getting more accepting of cannabis-themed advertising. Nevertheless, achieving scale will likely be a long slog for brands that want to join the fray. For clues as to how cannabis might eventually emerge as an everyday product, marketers should take a closer look at the CBD space.

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  • The Dirty Work of Transformation, with Michael Collins of CFA Institute

    Marketing Futures   May 27, 2021  

    Michael Collins is a transformer. Not the "able to turn into a midsize sedan" type, the "completely reimainge how an organization engages its customers" type. He joins us to take us through the journey of his latest transformation at the CFA Institute.

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  • From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology

    Session Videos   May 25, 2021  

    In this video, speakers from Procter & Gamble and influencer marketing platform Koalifyed shared tips for elevating and strengthening relationships across all stakeholders to drive more intention and outcomes from influencer marketing.

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  • From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology

    Event Recaps   May 25, 2021  

    Speakers from Procter & Gamble and influencer marketing platform Koalifyed shared tips for elevating and strengthening relationships across all stakeholders to drive more intention and outcomes from influencer marketing.

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