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  • Connecting Experiences for ABX Transformation

    Webinars   September 23, 2021  

    In this webinar, Caroline Caldwell, Director, B2B Strategy at Merkle B2B, shared the five-step methodology and activation framework to building a high-performance ABX strategy at your company.

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  • How to Leverage Influencers in your Holiday Campaigns

    Webinars   September 23, 2021  

    In this webinar, Peter Kennedy and Kelsey Formost, both with influencer marketing and social listening platform Tagger Media, shared how brands can leverage influencer partnerships to take a shortcut to consumer trust during an ad-saturated time of year.

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  • A Deep Dive: Future of The Inbox (AMP, BIMI, Annotations)

    Webinars   September 22, 2021  

    Today’s inbox experience continuously evolves, and marketers need to adapt to utilize these new technologies. In this webinar, learn more about new inbox technologies by looking closer at Gmail tab placement, AMP for email, BIMI and schema, and more.

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  • Transcending the Transaction: Resurrecting Customer Experience Post-COVID

    Industry Insights   September 19, 2021  

    Digital Experience and Marketing Technology Executive Shiva Mirhosseini shared her thoughts on how COVID-19 disrupted the healthcare industry, what organizations are doing to harness that disruption, and what it all means for marketers.

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  • Living the Pivot Part I, with Joseph Jaffe

    Marketing Futures   September 17, 2021  

    Joseph Jaffe is a jack of all trades—author, CEO, futurist, and now, a late-night talk show host. He joins the pod to discuss the creator economy, livestreaming, and more in part one of a special two-part series.

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  • The Importance of Omnichannel Marketing in the Modern Landscape

    Knowledge Partners   September 15, 2021  

    Theorem shares best practices in developing omni-channel campaigns to accommodate consumers across a fragmented media landscape and expand reach through a variety of platforms.

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  • Electrify Your B2B Brand with Lessons from D2C

    Knowledge Partners   September 12, 2021  

    B2B brands can learn a lot from the D2C category, which creates cohesive branded customer experiences that drive affinity and loyalty.

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  • NFTs 2.0: What’s Next?

    Event Recaps   September 9, 2021  

    R3’s Greg Paull and Jason Velliquette reviewed best practices when working with non-fungible tokens (NFTs) as part of a larger content strategy and how the nature of these products is set to transform the relationship between brands and consumers.

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  • Creativity Matters: Big Creative Ideas from Cannes Lions 2021

    CMO Content   September 9, 2021  

    In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.

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  • A Personalized Future, with Mike Barclay of MoEngage

    Marketing Futures   September 7, 2021  

    We're making it personal today at the Marketing Futures Podcast. Mike Barclay of MoEngage joins us to talk the history and future of personalization in marketing.

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  • Embracing Creative Automation: How Design Teams Can Use Tech to Enhance Their Imagination

    Knowledge Partners   September 2, 2021  

    Creative automation is about leveraging technological tools to help creative professionals tap into their talents and imagination.

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  • Should You Include CGI or Virtual Influencers in Your Campaigns?

    Knowledge Partners   September 2, 2021  

    In this article, Tagger explores the emergence of the virtual influencer, and what it means for marketers.

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  • Your Market Doesn’t Exist

    Forward   August 31, 2021  

    While it’s always been true that a business needs great products and great marketing to be successful, in today’s world, great marketing can’t save a so-so product, and products don’t become great without marketing. Here are a few reasons why marketers should feel empowered to lead a new growth agenda within their organizations.

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  • America’s Economic Engine: The State of Small and Medium-Size Business During COVID-19 — Resiliency and Preparedness

    Knowledge Partners   August 29, 2021  

    TriNet uncovered insights surrounding business continuity and the confidence level of small-to-medium sized businesses during the pandemic.

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  • The 5G Opportunity: Considerations for 2021 and Beyond

    Knowledge Partners   August 23, 2021  

    This report from YouGov provides an overview of who early 5G adopters are and how brands can effectively target them.

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  • Love Can’t Wait, with Alan Gravely of Signet Jewelers

    Marketing Futures   August 18, 2021  

    Love is in the air on this episode of the Marketing Futures Podcast. Alan Gravely, VP of Marketing and E-Commerce for Signet Jewelers, shared the behind-the-scenes story of Jared the Galleria of Jewelry’s REGGIE Award-winning “Love Can’t Wait” campaign, which assisted couples in holding virtual weddings during the pandemic.

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  • Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand

    Event Recaps   August 12, 2021  

    Karla Davis shared highlights from Ulta’s ongoing transformation, moving the brand from functional to emotional and purpose-driven. She talked about the brand’s approach to storytelling and creating experiences that highlight brand purpose in a meaningful way for consumers.

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  • Transforming Ulta Beauty into a Purpose Driven, Diversity-Forward Brand

    Session Videos   August 12, 2021  

    In this video, Karla Davis shared highlights from Ulta’s ongoing transformation, moving the brand from functional to emotional and purpose-driven. She talked about the brand’s approach to storytelling and creating experiences that highlight brand purpose in a meaningful way for consumers.

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  • Samsung Elite

    B2 Awards   August 12, 2021  

    Samsung Elite is a mobile sales enablement training program that encourages learning, engagement, and professional development of mobile sales representatives. Throughout 2020, Samsung Elite became an essential knowledge destination for its users and a crucial communication tool for the Samsung Retail team.

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  • Shell Flightpath: Opening Up New Markets

    B2 Awards   August 12, 2021  

    Flightpath, Shell Aviation’s first digital thought leadership hub, brought together expert voices and a full range of solutions to the airline C-suite.

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