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In this e-book, Merkle shares the biggest trends in B2B marketing in 2021.

Natural beauty brand Weleda turned around declining sales in the North American market by leveraging influencer content and robust consumer data for its “Inner Nature” campaign.

Artificial Intelligence (AI) is on its way to becoming inextricably linked to the technology that powers marketing platforms, systems, and decision-making. This report lays out what marketers need to know about its current applications and anticipated effects on the industry.

MediaSense shares insights, informed by interviews and surveys of over 100 global marketers, to help brands adopt to the evolution of media usage and marketing technology.

Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.

Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").

American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.

A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.

To improve Google’s voice technology, the Canadian Down Syndrome Society used the voices of the Down syndrome community to train Google’s speech recognition model to understand them, making voice technology more inclusive for the 78 million people with all forms of atypical speech.

To launch TREO in retailers across the U.S., Gillette took a 360 approach and created a series of videos, telling stories of caregivers and their loved ones as a way to celebrate them.

Print allowed Gillete to reach both individuals caring for their own loved ones and professional caregivers who were difficult to reach through other channels.

Crayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.

The “I’m Feeling Lucky” campaign used Google Search Ads in a creative way to sell credit cards, increase Akbank’s new customer base, and strengthen its total share in the credit card competition among other banks in Turkey.

Sprite partnered with entertainment and pop culture website UPROXX to provide opportunities for unsigned hip-hop creators in an effort to drive relevance among young African Americans.

With a clear objective of increasing penetration, Pepsi needed to up its game by tapping potential audiences; but the sudden and draconian COVID- 19 lockdown in India created a seismic shift in the way brands connected with consumers.

Scotch brand Johnnie Walker leveraged OOH tactics to circumvent the prohibition of alcohol advertising in India, in an effort to build affinity with younger audiences.

The L.A. Rams created the first-ever AR uniform reveal, giving Rams fans and NFL fans across the country a way to get up close and personal with the team’s bold new look.

Unilever India’s newly acquired Swedish air purifier brand, Blueair, wanted to build awareness and consideration in India.

Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.

As an established market leader for all-purpose cream in Indonesia, NIVEA wanted to extend its reach to its increasingly younger audience: millennial mothers.