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  • Winning the Holiday Season with “Joy Night In”

    Event Recaps   May 21, 2020  

    Campbell’s drove sales and secured coveted real estate at Walmart during the most competitive time of the year — the Christmas holiday season.

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  • Creativity Built On 5G

    Event Recaps   May 21, 2020  

    RYOT Studio offered a glimpse of some of the current and future applications for 5G technology.

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  • How Dairy Queen Found Happiness

    REGGIE Awards   May 16, 2020  

    Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”

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  • Nike Designed Awesome SpongeBob SquarePants Product Line

    REGGIE Awards   May 16, 2020  

    In celebration of the 20th anniversary of SpongeBob SquarePants, Nickelodeon created a unique product line in collaboration with Nike and SpongeBob super fan and NBA star Kyrie Irving. The goal was to boost the overall brand and the SpongeBob consumer products business.

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  • Google Created a Better Retail Experience

    REGGIE Awards   May 16, 2020  

    Google created the Google Easy Street Tour to educate retail employees on the benefits of Google Hardware powered by the Google Assistant, enabling a deep level of personalization that’s ready to help, whenever and wherever someone is.

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  • How Burger King Drove Customers to Its Stores

    REGGIE Awards   May 16, 2020  

    Burger King leveraged McDonald’s Corp.’s abundance of locations to create an offer that drove its underperforming mobile app to number one on app stores, and led to its highest number of store visits since 2015.

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  • Jeep's Tips for Successful Experiential Marketing

    REGGIE Awards   May 16, 2020  

    Jeep capitalized on its X Games presence in Aspen, driving overall brand and sales goals by integrating its vehicles into every touchpoint and familiarizing consumers with its product offerings and features in an organic and authentic manner.

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  • This Brand Relaunched an Old Favorite

    REGGIE Awards   May 16, 2020  

    Wendy’s used its social strategy to reinforce and prove its brand promise: Consumers wanted Spicy Nuggets, and it provided them like only Wendy’s could.

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  • How Walmart Encouraged Giving

    REGGIE Awards   May 16, 2020  

    Snickers’ digital micro-gifting program inspired Walmart shoppers to buy Snickers as a gift and “give” the item to a friend via mobile phone.

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  • This Milk Campaign Is Everything

    REGGIE Awards   May 16, 2020  

    The California Milk Processor Board sought to increase milk consumption by tweens and teenagers by engaging with California’s community of skaters, for instance, by creating a skatepark called “Shredquarters.”

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  • Got Millennials? Here's How You Can

    REGGIE Awards   May 16, 2020  

    American Family Insurance strove to cultivate awareness among millennials with tactics that included partnerships with professional athletes and outreach to new fathers.

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  • This Company Is Promoting Economic Mobility and Diversity

    REGGIE Awards   May 16, 2020  

    Moguls in the Making positioned Ally as an inclusive and diverse company and true champion of economic mobility.

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  • Heineken's Alcohol-Free Campaign

    REGGIE Awards   May 16, 2020  

    From Dry January to National First Responders Day, Heineken was able to have fun exploring occasions where someone might want a beer, but not the alcohol.

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  • How Taco Bell Became Popular with Students

    REGGIE Awards   May 16, 2020  

    Taco Bell rewarded student fans across the country by developing a twofold, multiplatform program which included an in-game student rewards program and a fully developed docuseries following a premier student section.

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  • Pepsi's Augmented Reality Approach

    REGGIE Awards   May 16, 2020  

    Pepsi #Summergram celebrated America’s desire to “unapologetically enjoy summer” with more than 250 unique bottles, each with its own summer statement and icon deep-linked to Instagram’s augmented reality effects.

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  • This Instant Cocktail Mix Is a Summer Game Changer

    REGGIE Awards   May 16, 2020  

    Spirits company Diageo introduced an instant cocktail beverage to compete with the practicality of beer during the summer season.

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  • This Company Made Staying Inside Exciting

    REGGIE Awards   May 16, 2020  

    The Campbell Soup Co. partnered with Hallmark, POPSUGAR, and Walmart for “Joy Night In,” an authentic and culturally relevant campaign which propelled modern brand perceptions that motivated purchase intent, recommendation, and brand actions among audiences.

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  • Are Shoppable Posts Clicking with Consumers?

    ANA Magazine   May 15, 2020  

    Since first appearing on Facebook and Instagram in 2016, shoppable posts have only grown, fully rolling out to 46 nations on both channels in 2018. Twitter, YouTube, and TikTok each began testing shoppables last year. As consumers' online behavior evolves, are they taking the shortcut to the shopping cart, or is the URL path to purchase as long as ever?

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  • A Delicate Balance

    B2B Marketer   May 13, 2020  

    Valerie Beaulieu, U.S. CMO at Microsoft, brings a highly balanced approach to B2B marketing to tackle the most pressing issues facing marketers.

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  • How the Industry Can Upskill the Next Generation of Marketers

    Forward   May 12, 2020  

    Uncertainty in the economy and tighter budgets mean marketers must make sure any talent hired is effectively skilled. Agencies and brands that find themselves in the position to hire can afford to be discerning, but that doesn’t mean all the skills they desire in recent grads will be available. Marketing organizations will need to ensure that they give their people the skills they need to thrive.

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