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  • Digital Character and the Humanization of Brands

    Knowledge Partners   February 14, 2019  

    Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.

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  • Raising the Bar at Anheuser-Busch

    ANA Magazine   February 13, 2019  

    As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

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  • Gen Z: The Total Social Generation

    Knowledge Partners   February 12, 2019  

    Engagement Labs released a report on Generation Z based on comprehensive analysis of the actual conversations being had by this generation.

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  • How to Lead a Successful Sustainability Program

    ANA Magazine   February 8, 2019  

    Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

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  • Sponsorship in eSports: a Guide for Brand Marketers

    Knowledge Partners   February 6, 2019  

    Hookit takes a look at the world of eSports, and shares how brands can effectively align with properties in the space to drive ROI.

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  • Digital Transformation

    Insight Briefs   February 6, 2019  

    Marketers are transforming their strategies and tactics to stay competitive amid the disrupted digital landscape. Case studies, research, and expert perspectives found in this Insight Brief shed light on the topic.

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  • Hulu Partners with Charmin, Coca-Cola to Test Pause Ads

    MediaPost   January 31, 2019  

    Hulu experiments with a new ad format.

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  • How to Make Agile Marketing Work for You

    Event Recaps   January 29, 2019  

    Deloitte gave a candid look at how Agile marketing works for the brand, such as how its team defied conventional wisdom to make Agile methodologies work in a virtual environment. The company provided lessons learned, including how to convince key stakeholders not known for being flexible to work with them in new ways.

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  • How Google Used AI and Machine Learning in a Brand Campaign

    Event Recaps   January 24, 2019  

    Google Cloud launched its first brand campaign during March Madness 2018 using AI and machine learning to make the ads in real time, reflecting what was happening in the game. The company shared tips and lessons learned.

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  • The Emergence of Artificial Intelligence

    Insight Briefs   January 23, 2019  

    This Insight Brief discusses the rise of artificial intelligence in the marketing landscape and includes case studies from Eloquii and Stein IAS as well as insightful Q&As from industry experts.

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  • Martech for the Future: How Innovators are Engaging Audiences with VR and AR

    Event Recaps   January 17, 2019  

    Learn about the latest Martech trends from innovators who spoke at the first ANA Marketing Futures 1-Day Conference.

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  • A Classic Brand Freshly Brewed

    ANA Magazine   January 9, 2019  

    Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.

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  • On Hold Music Band Live

    Echo Awards   December 21, 2018  

    Shackleton transformed one of its conference rooms into an authentic Bourbon Street-style club to ensure that no one calling the company would hear the same old tired Christmas songs while on hold.

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  • SelfieSTIX

    Cannes Mobile Lions Awards   December 15, 2018  

    Pedigree engaged dogs and their owners with its smartphone accessory that enabled customers to take socially-sharable selfies with their pets.

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  • Astronaut Reality Helmet

    Cannes Mobile Lions Awards   December 15, 2018  

    To promote its new show, One Strange Rock, National Geographic recreated the experience of going to space through virtual reality technology.

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  • FOOTBALLPEN

    Cannes Mobile Lions Awards   December 15, 2018  

    To promote its World Cup broadcasts, Radio.de GMBH developed a device that used bone-conduction technology to allow users to secretly listen while at work.

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  • Samsung SmartSuit

    Cannes Mobile Lions Awards   December 15, 2018  

    Samsung elevated its Olympic sponsorship initiative by creating a tech-enabled suit to enhance athletes’ training regimens.

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  • Corruption Detector

    Cannes Mobile Lions Awards   December 15, 2018  

    In light of the 2018 election in Brazil, ReclameAQUI created a mobile app powered by facial recognition technology to help voters identify corrupt candidates.

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  • Rain Wi-Fi

    Cannes Mobile Lions Awards   December 15, 2018  

    Mobile provider Tele2 promoted itself by deploying devices across St. Petersburg that used rain power to provide free internet service.

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  • My Line

    Cannes Mobile Lions Awards   December 15, 2018  

    The Ministry of Communication and Technology connected all Colombians with access to a traditional telephone landline to the information available on Google Systems, making search through artificial intelligence available to those without a smartphone or computer.

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