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  • Neuroscience: The Marketing Lab of the Future Takes Shape

    Insight Briefs   July 16, 2019  

    Consumer neuroscience gives marketers the ability to understand their target audiences more deeply than ever. This insight brief features case studies, best practices, and expert perspectives on the growing industry trend.

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  • Chatbots Infographic, 2019 Edition

    Research Infographics   July 3, 2019  

    Get smart on the ways brands are using chatbots and the affect the technology is having on the marketing industry.

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  • Chatbots Report, 2019 Edition

    Research Reports   July 3, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on chatbots sheds light on the growing trend featuring research, expert perspectives, and actionable tips for brands experimenting with the technology.

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  • CMO Trend Brief: Chatbots, 2019 Edition

    Research Reports   July 3, 2019  

    This quick read highlights the must-know aspects of chatbot technology for marketing leaders, and it features a case study from Foxtel, a TV network that used an interactive chatbot experience to compel viewers to tune in to live TV.

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  • Voice Marketing Report, 2019 Edition

    Research Reports   July 2, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on voice marketing explores the ways the rapid adoption of voice-enabled devices is changing how consumers search for information, make purchases, and interact with the world around them.

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  • Voice Marketing Infographic, 2019 Edition

    Research Infographics   July 2, 2019  

    Explore the ways voice-enabled technology is affecting the marketing industry, and review three important considerations for brands activating in the space.

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  • CMO Trend Brief: Voice Marketing, 2019 Edition

    Research Reports   July 2, 2019  

    This quick read highlights the must-know aspects of voice marketing and features a case study from Hellman’s/Best Foods detailing how the brand helped empower consumers in the kitchen with an Alexa skill called “Best Recipes.”

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  • #WM/Cannes: Key Takeaways 2019

    Knowledge Partners   June 28, 2019  

    In its #WMxCannes Key Takeaways, Wavemaker covered the top five themes, implications, and campaigns during the 2019 Cannes Lions International Festival of Creativity.

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  • Augmented Reality Infographic, 2019 Edition

    Research Infographics   June 28, 2019  

    Review the unique benefits AR avails to marketers and understand what three steps every brand leveraging this tech should take.

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  • CMO Trend Brief: Augmented Reality, 2019 Edition

    Research Reports   June 28, 2019  

    This quick read highlights the must-know aspects of augmented reality and features a case study from Ruffles detailing how a key consumer insight led to an AR-powered mobile game that drove a significant lift in sales.

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  • Augmented Reality Report, 2019 Edition

    Research Reports   June 28, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on augmented reality explores the ways brands are using AR to provide customer experiences ranging from fun and flashy to practical and utilitarian.

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  • Three Tips for Mastering a New Technology

    Event Recaps   June 27, 2019  

    Andy Hunt described the approach to learning new technologies taken by members of the Hershey Co.’s Innovation Lab.

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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • Say Hello to AI-Enhanced Conversational Marketing

    Forward   June 20, 2019  

    Frustration with corporate call centers is one of the biggest consumer laments. Brands are responding by implementing chatbots that are increasingly conversant — freeing up live customer service agents to focus on providing more value to the customer in real time.

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  • Take Your Brand to the Next Level with Omni-Channel Marketing

    Webinars   June 13, 2019  

    Join Henrik Johansson, CEO & Co-Founder of Boundless, to get the inside scoop on what some of today's top brands are doing to connect with their audiences and leave an everlasting impression.

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  • Marketing the Experience of Connected Content at Peloton Cycle

    Event Recaps   June 12, 2019  

    Peloton brings its product into consumers’ homes through live and on-demand content.

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  • Blockchain Infographic, 2019 Edition

    Research Infographics   June 6, 2019  

    Understand ways blockchain technology can benefit the marketing industry, and review recommendations for brands considering adopting this emerging trend.

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  • CMO Trend Brief: Blockchain, 2019 Edition

    Research Reports   June 6, 2019  

    This quick read highlights the must-know aspects of blockchain and explores what the industry can expect from the technology in the short and long term.

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  • Blockchain Report, 2019 Edition

    Research Reports   June 6, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on Blockchain provides marketers with foundational knowledge of the subject, expert perspectives on its potential, and tips on adopting this emerging technology.

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  • CMO Trend Brief: Future of Retail, 2019 Edition

    Research Reports   June 4, 2019  

    This quick read highlights factors affecting the state of online and in-store retail environments, as well as expert perspectives and a compressed case study.

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