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Campbell’s drove sales and secured coveted real estate at Walmart during the most competitive time of the year — the Christmas holiday season.

RYOT Studio offered a glimpse of some of the current and future applications for 5G technology.

Dairy Queen launched its new tagline, “Happy Tastes Good,” and repositioned a promotional day as an engaging, joyful, participation-based “study.”

In celebration of the 20th anniversary of SpongeBob SquarePants, Nickelodeon created a unique product line in collaboration with Nike and SpongeBob super fan and NBA star Kyrie Irving. The goal was to boost the overall brand and the SpongeBob consumer products business.

Google created the Google Easy Street Tour to educate retail employees on the benefits of Google Hardware powered by the Google Assistant, enabling a deep level of personalization that’s ready to help, whenever and wherever someone is.

Burger King leveraged McDonald’s Corp.’s abundance of locations to create an offer that drove its underperforming mobile app to number one on app stores, and led to its highest number of store visits since 2015.

Jeep capitalized on its X Games presence in Aspen, driving overall brand and sales goals by integrating its vehicles into every touchpoint and familiarizing consumers with its product offerings and features in an organic and authentic manner.

Wendy’s used its social strategy to reinforce and prove its brand promise: Consumers wanted Spicy Nuggets, and it provided them like only Wendy’s could.

Snickers’ digital micro-gifting program inspired Walmart shoppers to buy Snickers as a gift and “give” the item to a friend via mobile phone.

The California Milk Processor Board sought to increase milk consumption by tweens and teenagers by engaging with California’s community of skaters, for instance, by creating a skatepark called “Shredquarters.”

American Family Insurance strove to cultivate awareness among millennials with tactics that included partnerships with professional athletes and outreach to new fathers.

Moguls in the Making positioned Ally as an inclusive and diverse company and true champion of economic mobility.

From Dry January to National First Responders Day, Heineken was able to have fun exploring occasions where someone might want a beer, but not the alcohol.

Taco Bell rewarded student fans across the country by developing a twofold, multiplatform program which included an in-game student rewards program and a fully developed docuseries following a premier student section.

Pepsi #Summergram celebrated America’s desire to “unapologetically enjoy summer” with more than 250 unique bottles, each with its own summer statement and icon deep-linked to Instagram’s augmented reality effects.

Spirits company Diageo introduced an instant cocktail beverage to compete with the practicality of beer during the summer season.

The Campbell Soup Co. partnered with Hallmark, POPSUGAR, and Walmart for “Joy Night In,” an authentic and culturally relevant campaign which propelled modern brand perceptions that motivated purchase intent, recommendation, and brand actions among audiences.

Since first appearing on Facebook and Instagram in 2016, shoppable posts have only grown, fully rolling out to 46 nations on both channels in 2018. Twitter, YouTube, and TikTok each began testing shoppables last year. As consumers' online behavior evolves, are they taking the shortcut to the shopping cart, or is the URL path to purchase as long as ever?

Valerie Beaulieu, U.S. CMO at Microsoft, brings a highly balanced approach to B2B marketing to tackle the most pressing issues facing marketers.

Uncertainty in the economy and tighter budgets mean marketers must make sure any talent hired is effectively skilled. Agencies and brands that find themselves in the position to hire can afford to be discerning, but that doesn’t mean all the skills they desire in recent grads will be available. Marketing organizations will need to ensure that they give their people the skills they need to thrive.