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Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.

Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.

Dive into four key B2B marketing trends that are poised to completely disrupt the industry.

Once a market follower with an incumbent mindset and little innovation, today Anheuser-Busch strives to lead future growth by embracing a people-first mindset and delivering results with speed and agility.

Jeff Fromm, partner at Barkley, shared how to create brand preference and competitive advantage among today’s time-pressed modern consumers, who lean toward brands whose values align with their own.

Much like how it always has, but smarter, easier, and more seamless — all stemming from the ease of automation and AI. Despite the increasing clout of social media and digital market­ing, physical retail stores aren’t a thing of the past but a vital window into how marketing will be practiced in the future.

Learn how key principles such as challenging assumptions, embracing dissent, releasing your agenda, and re-thinking your sandbox have reinvigorated the marketing teams and helped grow brands at the Wonderful Company.

Technology is disrupting the nature of work across all industries, and this report digs into the ways roles, skillsets, workspaces, and more are transforming to stay competitive.

Jobs, office spaces, and marketing roles are changing fast. This robust summary dives into the most important aspects of the future of work.

The nature of work, the worker, and the workspace are all evolving thanks to technology advancements and cultural shifts. The marketing industry is sure to be swept up in this wave of change.

Corporate venture capital is an investment strategy with the potential to secure additional revenue and establish new capabilities for brands, so get smart on this growing trend.

Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.

Brands can understand consumers more deeply than ever thanks to the growing trend of consumer neuroscience. Eye-tracking and facial coding help uncover the “why behind the buy.”

This robust summary outlines what you need to know about corporate venture capital and three rules for making this approach work for your brand.

Gen Z’s spending power is growing, and marketers are challenged to develop brand touchpoints that will resonate with this audience. This infographic highlights five things to keep in mind when engaging Gen Z.

The 2019 Edition of the ANA Marketing Futures Report on the Future Consumer provides ample insight into Gen Z’s motivations, expectations, and preferences.

This quick read sums up what marketers need to know about connecting with Gen Z, including what sets them apart from other generations and how their rising expectations will force brands to reevaluate go-to-market strategies.

The enterprise experience takes a holistic view of the organization and the many different people — both internally and externally — whose own experiences shape the customer experience.

The 2019 Edition of the ANA Marketing Futures Report on the Future of Programmatic explores the opportunities this growing trend brings to the marketing and advertising industry.