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  • A Guide to Testing and Learning with Incrementality Measurement

    Knowledge Partners   August 16, 2019  

    In this report, Facebook IQ discusses what can go wrong during marketing experimentation and ideas for what to do when it happens.

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  • Unified Analytics — What Is It and How Does It Make Your Marketing Better?

    Webinars   August 7, 2019  

    Measure your marketing and increase your ROI: sounds simple. Yet the more you investigate the data, methodologies, approaches, business siloes, and technology to deliver the definitive answer to all of your C-suite and marketing department stakeholders, the more complex the problem becomes.

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  • Anheuser-Busch: Effective Advertising in a World Where Consumers Block, Ignore, or Pay to Avoid Ads

    Webinars   July 24, 2019  

    Paolo Provinciali, head of US Media at Anheuser-Busch, shared how the brand approaches media planning, buying, and optimization to capture attention in a world where consumers block, ignore, or pay to avoid ads, and shared five tips on how to replicate it in any marketing organization.

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  • Managing Media in the Age of Complexity

    Forward   July 11, 2019  

    The state of the modern media ecosystem means that CMOs need a comprehensive framework to master all the interconnected challenges of media — operational, technological, creative, and organizational — as an integrated whole. Here’s how to do it.

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  • An Advertiser’s Guide to Data-Driven, Advanced TV

    Knowledge Partners   June 25, 2019  

    Adobe explores the present and the promising future of TV advertising, which is being enriched by a variety of new technologies and practices.

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  • Direct Outcomes: Analyzing the Big Bets DTC Brands Are Making on TV

    Knowledge Partners   June 19, 2019  

    In its latest report, VAB highlighted how TV has been instrumental in driving consumer action across each stage of the purchase funnel for various direct-to-consumer brands.

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  • How Condé Nast Leverages Analytics to Drive Experience and Growth

    Event Recaps   June 12, 2019  

    For media publisher Condé Nast, data and analytics play a critical role in enhancing user experience for its portfolio of brands and the company’s overall marketing strategy.

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  • Acting On Principles

    Forward   June 11, 2019  

    The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

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  • Merging Traffic, Managing Lanes

    ANA Magazine   June 7, 2019  

    Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are trying to figure out how to make the best use of it.

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  • Thinking Outside the Cookie Jar

    Forward   June 6, 2019  

    Online consumer behavior is growing increasingly complex, and the humble cookie is no longer an adequate tool for tracking online movement. Marketers need a more sophisticated solution that collects disparate user actions into a unified portrait of the consumers’ time online.

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  • The Role of Data and Modeling in a World of Digital and Linear Convergence

    Forward   May 23, 2019  

    As consumers’ media consumption continues to evolve, marketers will need to leverage data modeling tactics and smarter data management practices to keep their video advertising tuned in.

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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • Mars Inc.’s Mission to Media Transformation

    Event Recaps   April 11, 2019  

    Mars shared its experience of driving meaningful change and innovation to deliver on a global media transformation agenda.

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  • Mars Inc.’s Mission to Media Transformation

    Public Videos   April 11, 2019  

    Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.

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  • Mars Inc.’s Mission to Media Transformation

    Session Videos   April 11, 2019  

    In this video, Mars shared its experience of driving meaningful change and innovation to deliver on a global media transformation agenda.

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  • Data-Driven Television

    Event Recaps   April 10, 2019  

    The CEO of AT&T’s advertising business answered questions about the future of television advertising.

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  • OTT: Definitions, Benefits, and Drawbacks

    Event Recaps   April 10, 2019  

    Tyson discussed some of the benefits and drawbacks that OTT media services present to marketers.

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  • Data-Driven Television

    Session Videos   April 10, 2019  

    In this video, the CEO of AT&T’s advertising business answered questions about the future of television advertising.

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  • Measuring Progress on Measurement

    Session Videos   March 20, 2019  

    In this video, learn how the Media Rating Council (MRC) develops measurement standards and offers audits and accreditations to improve the quality and transparency of digital ad performance.

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  • Measuring Progress on Measurement

    Public Videos   March 20, 2019  

    Contract provisions and MRC accreditation are key to achieving transparency in measuring digital ad performance.

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