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Search returned: 341 document(s).

  • Reimagining TV Across Screens, Platforms, and Currencies

    Forward   August 16, 2022  

    While many advertisers have quickly adapted to meet viewers on a range of screen types, the TV industry has taken arguably longer to catch up — especially when it comes to currency and, more broadly, measurement. Even though incumbent panel-based approaches have held on, scrutiny continues to swell as buyers and sellers reckon with the incumbents' inability to keep pace in the heavily fragmented TV landscape.

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  • Your Quick Guide to Driving Strategy Using Analysis and Insights

    Knowledge Partners   August 12, 2022  

    Although it can be both complicated and ambiguous, there are ways to lay the foundation for a solid and well-defined digital experience strategy. This article lists five steps to adopt in using analysis and insights to develop a digital strategy.

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  • Inflation and the Advertising Industry

    Ask the Expert Answers   August 3, 2022  

    How is inflation affecting the ad industry and media spend?

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  • The Rise of Programmatic Attention Metrics

    Knowledge Partners   August 3, 2022  

    Adelaide released a report on how to use attention metrics in programmatic media buying, how to improve attention measurement through DSPs, and more.

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  • How the ANA’s Marketer-Led Initiative Is Progressing

    Industry Insights   July 21, 2022  

    The ANA’s Cross Media Measurement (CMM) Initiative has made extensive progress over the past year, entering a pivotal – and exciting – stage. In 2021, the ANA began building the framework to answer a critical marketer knowledge gap. Now, with the foundation and planning complete, the ANA’s marketer-led initiative is focused on testing, developing, and optimizing.

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  • Getting Eyes On Your Digital Advertising

    Forward   July 21, 2022  

    Better visibility of digital advertising can provide real-time insights that help organizations cut campaigns with low return on investment (ROI) and focus ad spend on the channels with the highest returns. Reducing waste and rooting out fraud will only increase savings.

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  • ANA's Influencer Marketing Measurement Guidelines

    Conference Sessions   July 20, 2022  

    This session previewed the ANA’s newly-released organic Influencer Marketing Measurement Guidelines.

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  • Opening Remarks of the 2022 ANA Digital & Social Media Conference

    Conference Sessions   July 19, 2022  

    In this session, ANA CEO Bob Liodice walked through what the ANA is doing to create greater measurability, transparency, accountability, and safety for marketers and drive meaningful industry change.

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  • Get Certified: DAA and Industry Participants Explain Policy, Process, and Next Steps for Certifying Addressable Media Identifiers (AMIs)

    Conference Sessions   July 14, 2022  

    In this video, DAA and business leaders shared more about the certification process it recently launched to ensure responsible deployment of such identifiers in the marketplace and next steps in building consumer trust while safeguarding the core functionality of our advertising ecosystem.

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  • Modernize Your MMM with Attention Metrics

    Knowledge Partners   July 8, 2022  

    Attention metrics are the key to modernizing MMM and arming advertisers with better planning recommendations and more accurate predictions of outcomes. By incorporating meaningful quality differentiation between placements, attention metrics help models reduce noise and become more parsimonious.

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  • How Attention Impacts Behavioral Outcomes, Including Search

    Conference Sessions   June 29, 2022  

    This session explores why it’s important for marketers to understand the relationship between attention and consumer behavior and how to leverage those insights to improve lower-funnel outcomes.

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  • Why Attention Needs to Be Part of Your Digital Measurement Mix

    Soundbites   June 29, 2022  

    Vidyotham Reddi, director of growth analytics at Mars, explains why marketers and their agency partners need to incorporate attention-based metrics into how they measure digital marketing effectiveness.

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  • Including “Attention” in the Media Measurement Stack

    Conference Sessions   June 29, 2022  

    In this video, Mars' Vidyotham Reddi shared why he and his brand are actively attempting to integrate attention into their holistic measurement stack. Reddi outlined why building a strategy around attention measurement is increasingly important for brands and how Mars has begun to innovate on this front.

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  • Dove Self Esteem Project: How Optimizing Creative for Attention Can Turbocharge the Impact of Your Message

    Conference Sessions   June 29, 2022  

    In this video, Unilever/Dove and Teads showcase how the Brand, Creative, Data, and Insight teams leveraged attention measurement to drive tangible impact on media effectiveness and brand KPIs.

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  • The ARF’s Perspective on Attention Metrics

    Conference Sessions   June 29, 2022  

    The importance of attention metrics has been widely debated. In this session, the ARF explores both sides of the debate covering issues including whether attention metrics can serve as a primary or secondary currency and connecting attention metrics to outcomes.

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  • The Role of Attention Metrics in the Changing TV Measurement Ecosystem

    Conference Sessions   June 29, 2022  

    In this session, learn how attention has emerged as a viable metric as the television industry looks to alternative currencies to effectively value inventory across linear and CTV.

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  • The ARF’s Perspective on Attention Metrics

    Event Recaps   June 29, 2022  

    Paul Donato from the Advertising Research Foundation (ARF) explores both sides of the debate on the effectiveness of attention metrics, including whether it can serve as a primary or secondary currency, as well as connecting attention metrics to outcomes.

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  • Brands Must Pay Attention to Audience Attention

    Soundbites   June 29, 2022  

    Paul Donato from the Advertising Research Foundation explains why high levels of attention are a prerequisite for advertising effectiveness.

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  • Including “Attention” in the Media Measurement Stack

    Event Recaps   June 29, 2022  

    Mars' Vidyotham Reddi shared why he and his brand are actively attempting to integrate attention into their holistic measurement stack. Reddi outlined why building a strategy around attention measurement is increasingly important for brands and how Mars has begun to innovate on this front.

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  • TVision Spring 2022 Co-Viewing Report

    Knowledge Partners   June 16, 2022  

    TVision issued a report featuring insights on co-viewing metrics for brands.

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