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Search returned: 14 document(s).

  • Modernize Your MMM with Attention Metrics

    Knowledge Partners   July 8, 2022  

    Attention metrics are the key to modernizing MMM and arming advertisers with better planning recommendations and more accurate predictions of outcomes. By incorporating meaningful quality differentiation between placements, attention metrics help models reduce noise and become more parsimonious.

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  • The Outlook for Identity in the Advanced TV Ecosystem

    Webinars   June 29, 2022  

    In this webinar, Winterberry explored how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV.

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  • Targeting Doesn’t Work...Except When it Does

    Webinars   April 28, 2022  

    In this webinar, find out how to think through the challenges and opportunities targeting offers based on your marketing strategy and get insights into the key recommendations and questions every brand should be asking to get it right.

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  • The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?

    Knowledge Partners   April 4, 2022  

    DeepIntent surveyed patients to better understand how they feel about pharmaceutical ads. CMO Marcella Milliet-Sciorra discusses the company’s findings, which include 51 percent of patients finding ads more memorable when they’re relevant to their medical needs and conditions.

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  • Addressability Solutions for a Cookieless World

    Knowledge Partners   December 13, 2021  

    This piece from Liveintent covers how addressability may be just what marketers need to continue having digital success in a post-cookie world. It outlines what addressability is, how it applies to digital marketers, and offers several options for how brands can upgrade their addressability capabilities.

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  • The Current State of Addressability

    Conference Sessions   August 18, 2021  

    In this session, industry experts provide an update PRAM, an important initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.

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  • The Current State of Addressability

    Event Recaps   August 18, 2021  

    PRAM is a globally cohesive coalition of the leading advertising trade associations and companies designed to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.

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  • Partnership for Responsible Addressable Media: Community Update

    Webinars   August 6, 2021  

    In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.

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  • The Addressability and Identity Renaissance

    Forward   June 24, 2021  

    Third-party data used to be “good enough” — it was relatively inexpensive, easily accessible, and didn’t require much of an acquisition strategy. Now, to provide the experiences consumers expect, marketers must better understand who buyers are and how they can be served beyond demographics. It requires a multidimensional data strategy.

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  • Partnership for Responsible Addressable Media — An Industry Update

    Event Recaps   April 28, 2021  

    In this session, the ANA's Group Executive Vice President and Executive Director of the Partnership for Responsible Addressable Media (PRAM), Bill Tucker, and Venable LLP’s Chairman, Stu Ingis, will share the latest from PRAM; including current privacy principles developed by the PRAM legal working group.

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  • Partnership for Responsible Addressable Media: An Industry Update

    Event Recaps   April 13, 2021  

    Bill Tucker, Stu Ingis, and Dennis Buchheim, discussed the latest from PRAM (Partnership for Responsible Addressable Media), an organization whose mission is to develop privacy-preserving principles for the industry.

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  • Partnership for Responsible Addressable Media: An Industry Update

    Conference Sessions   April 13, 2021  

    In this session, Bill Tucker, Stu Ingis, and Dennis Buchheim, discussed the latest from PRAM (Partnership for Responsible Addressable Media), an organization whose mission is to develop privacy-preserving principles for the industry.

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  • How Addressable TV Is Driving Business Outcomes for Brands Today

    Conference Sessions   September 9, 2019  

    In this video, learn why TV is no longer exclusively a broadcast medium thanks to addressable TV.

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  • How Addressable TV Is Driving Business Outcomes for Brands Today

    Event Recaps   September 9, 2019  

    TV is no longer exclusively a broadcast medium thanks to addressable TV.

    view