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Search returned: 22 document(s).
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How a Nonprofit Attributed Mail as an Effective Channel to Reach Younger Donors
Event Recaps February 1, 2023In this session, Moore shared how getting a holistic view of attribution can help nonprofits reach younger donors.
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Innovative Data and Direct Marketing Trends Going into 2023
Event Recaps February 1, 2023In this session, Quad, a commercial printing, marketing strategy, and management services company, shared five direct mail trends emerging in 2023.
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Is Marketing Having an Identity Crisis?
Forward January 10, 2023Marketers don't often give a lot of thought to identity unless they're wringing their hands at the evolving state of cookie deprecation due to privacy concerns. But disappearing browser-level attribution is only part of that problem.
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Addressable Enters the Mainstream
Webinars November 17, 2022The industry has evolved with the increased convergence of TV and digital giving rise to new marketing priorities and complexities. This session covered the latest findings from a survey of the marketplace on the current and future state of addressable.
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Understanding and Navigating the New Identifier Solution Landscape as Technology and Policy Requirements Change
Webinars November 2, 2022In this webinar, the DAA's Lou Mastria provided an update on how the leading self-regulatory program for responsible data collection in advertising is adapting to governance changes and discussed the evolution of the new identifier solution landscape incorporating addressability.
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Managing Identifiers — The Latest Developments
Conference Highlights October 3, 2022Addressable Media Identifiers (AMIs) are a technology-agnostic advancement in the industry’s data privacy efforts.
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Managing Identifiers — The Latest Developments
Event Recaps October 3, 2022The Digital Advertising Alliance (DAA) discussed the organization’s addressable media identifiers (AMI) certification program and updates on how its AdChoices gateway empowers consumers to customize their advertising experience.
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Television Isn’t as Expensive as You Think — Test CTV
Conference Sessions August 9, 2022In this video, Save the Children's Nicole Clemente and CTV expert Janet Tonner of Moore explain how CTV works, how you can get started, and offer some real-world examples.
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Modernize Your MMM with Attention Metrics
Knowledge Partners July 8, 2022Attention metrics are the key to modernizing MMM and arming advertisers with better planning recommendations and more accurate predictions of outcomes. By incorporating meaningful quality differentiation between placements, attention metrics help models reduce noise and become more parsimonious.
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The Outlook for Identity in the Advanced TV Ecosystem
Webinars June 29, 2022In this webinar, Winterberry explored how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV.
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Targeting Doesn’t Work...Except When it Does
Webinars April 28, 2022In this webinar, find out how to think through the challenges and opportunities targeting offers based on your marketing strategy and get insights into the key recommendations and questions every brand should be asking to get it right.
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The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?
Knowledge Partners April 4, 2022DeepIntent surveyed patients to better understand how they feel about pharmaceutical ads. CMO Marcella Milliet-Sciorra discusses the company’s findings, which include 51 percent of patients finding ads more memorable when they’re relevant to their medical needs and conditions.
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Addressability Solutions for a Cookieless World
Knowledge Partners December 13, 2021This piece from LiveIntent covers how addressability may be just what marketers need to continue having digital success in a post-cookie world. It outlines what addressability is, how it applies to digital marketers, and offers several options for how brands can upgrade their addressability capabilities.
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The Current State of Addressability
Conference Sessions August 18, 2021In this session, industry experts provide an update PRAM, an important initiative to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.
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The Current State of Addressability
Event Recaps August 18, 2021PRAM is a globally cohesive coalition of the leading advertising trade associations and companies designed to advance and protect critical functionalities like customization and analytics for digital media and advertising, while safeguarding privacy and improving consumer experience.
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Partnership for Responsible Addressable Media: Community Update
Webinars August 6, 2021In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.
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The Addressability and Identity Renaissance
Forward June 24, 2021Third-party data used to be “good enough” — it was relatively inexpensive, easily accessible, and didn’t require much of an acquisition strategy. Now, to provide the experiences consumers expect, marketers must better understand who buyers are and how they can be served beyond demographics. It requires a multidimensional data strategy.
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Partnership for Responsible Addressable Media — An Industry Update
Event Recaps April 28, 2021In this session, the ANA's Group Executive Vice President and Executive Director of the Partnership for Responsible Addressable Media (PRAM), Bill Tucker, and Venable LLP’s Chairman, Stu Ingis, will share the latest from PRAM; including current privacy principles developed by the PRAM legal working group.
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Partnership for Responsible Addressable Media: An Industry Update
Event Recaps April 13, 2021Bill Tucker, Stu Ingis, and Dennis Buchheim, discussed the latest from PRAM (Partnership for Responsible Addressable Media), an organization whose mission is to develop privacy-preserving principles for the industry.
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Partnership for Responsible Addressable Media: An Industry Update
Conference Sessions April 13, 2021In this session, Bill Tucker, Stu Ingis, and Dennis Buchheim, discussed the latest from PRAM (Partnership for Responsible Addressable Media), an organization whose mission is to develop privacy-preserving principles for the industry.
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