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Search returned: 29 document(s).
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How to Pump Up the Volume for Podcast Advertising
Champions of Growth March 20, 2023Bryan Barletta, a partner at Sounds Profitable, joins host Matthew Schwartz to discuss why analysts are lowballing the overall value of podcasting, how a downturn in the economy may affect the market, and why the industry has barely scratched the surface when it comes to ad creative.
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Around the World with 80 Creators
Event Recaps March 8, 2023Megumi Robinson, VP at Belle Communication, shared how her organization helped The Halal Guys launch its new meatless gyro by building an influencer campaign that leveraged 80 content creators, mostly of the micro variety, to help the brand reach new audiences.
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Sonesta Uses a Self-Aware Campaign to Elevate Brand Recognition
Event Recaps March 8, 2023Sonesta Hotels reviewed its first-ever awareness campaign, which came after a period of impressive growth for the hospitality brand and leveraged a partnership with a Hollywood actress who also had a name recognition issue.
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Triscuit’s Unapologetically Wholesome Partnership with Gordon Ramsay
Event Recaps March 1, 2023The Triscuit brand explained how it capitalized on a celebrity spokesperson to ignite excitement for its crackers.
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Influencer Marketing Trends Report
Knowledge Partners February 23, 2023CreatorIQ’s Influencer Marketing Trends Report provides a comprehensive overview of the creator economy, featuring insights from brands, agencies, and creators on trends that have emerged over the past year.
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The Curtain Rises for Livestreaming
ANA Magazine February 10, 2023After first gaining popularity in China, livestream shopping is growing fast in the U.S., with the market expected to reach $32 billion this year, nearly double compared to 2022. Conversion rates are also on the upswing. As they ramp up their investments in livestreaming, it's key for brand managers to develop programming that will both entertain viewers and mesh with other marketing channels.
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Hasbro: Creating Strong Influencer Partnerships
Event Recaps February 7, 2023Monica Elias, director of global brand strategy and marketing for Nerf Sports and Actions at Hasbro, discussed how the Nerf brand approaches working with influencers, outlining the process from campaign ideation through contract negotiations and ultimately to content creation.
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TikTok Influencers: A Winning Ingredient for DiGiorno
Event Recaps February 6, 2023DiGiorno partnered with a diverse team of TikTok influencers, empowering them to create original content related to the brand’s new product. The result was a campaign that drove a 13 percent increase in new customer acquisition from the brand’s competitors.
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A Three-Step Plan for Getting Started with Influencer Marketing on TikTok
Soundbites February 6, 2023Reach Agency CEO Gabe Gordon shares his thoughts on how small- and medium-sized brands can approach “dipping their toes” into working with TikTok influencers, sharing a three-step process for getting started, growing, and eventually owning the channel.
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Growth of Influencer Marketing Brings New Rewards, Raises Tough Questions
ANA Magazine January 20, 2023Spending on influencer marketing is expected to grow to $6.1 billion in 2023 and $7.1 billion in 2024, per Insider Intelligence. But as the market expands, brand managers are starting to ask tougher questions about the advantages — and drawbacks — of using influencers to help boost engagement efforts and land new customers.
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What Brands Misunderstand About Influencers
Industry Insights January 4, 2023The creator economy is on fire, and brands are turning to influencer campaigns to increase their ROAS as the digital advertising ecosystem shifts and CPMs rise. Unfortunately, most brands fail to work effectively with creators and influencers.
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Relationships at the Heart of the Marketing Mix: Lessons from Pizza Hut’s Influence Strategy
Event Recaps November 9, 2022At a November 2022 Influencer Marketing Committee meeting held by the ANA, Pizza Hut and its agency RQ described how they cultivate relationships with and work with three types of influencers: superfans, creators, and celebrities.
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Snoop Dogg and Martha Stewart Light Up with BIC
Event Recaps November 9, 2022At a November 2022 meeting of ANA’s Influencer Marketing Committee, BIC’s Jeany Mui explained how her brand capitalized on the unlikely influencer duo of rapper Snoop Dogg and home décor icon Martha Stewart to highlight the diverse uses of an innovation in the lighter category.
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Using the Power of Social to Promote a Transition in the World’s Best-Selling Hiking Boot
Event Recaps November 2, 2022Jane Smith, senior director of digital marketing at Merrell, shared how her brand approached creating connections with a wider audience, sharing insights on a social media strategy that was powered by partnerships with influencers and the creation of a new community of hikers.
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Evolving with Creativity
Event Recaps October 26, 2022eos CMO Soyoung Kang provided a behind-the-scenes look at how her brand has recaptured cultural relevance by shrewdly leveraging market research, partnering with a roster of TikTok influencers, and embracing a more risqué brand voice that openly talks to customers about how they can “bless their cooch.”
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Evolving with Creativity
Conference Sessions October 26, 2022In this video, eos CMO Soyoung Kang discussed how her brand has recaptured cultural relevance by shrewdly leveraging market research, partnering with a roster of TikTok influencers, and embracing a more risqué brand voice that openly talks to customers about how they can “bless their cooch.”
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Influencer Marketing That Drives Trust, Engagement, and Results
Conference Sessions October 11, 2022In this video, hear directly from radio’s influencers about how they connect with listeners and what it takes to create successful endorsement campaigns for brands.
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Podcasts and Beyond — The Multidimensional Influence of Audio
Conference Sessions October 11, 2022Learn how the incredibly powerful long-form influencer marketing of Podcasts can be your “Launch Pod” to developing highly engaging integrated, multidimensional campaigns as Americans tune-in and turn-up audio.
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The Evolution of Ferrara Influencer Marketing
Event Recaps September 29, 2022Ferrara’s Brian Camen shared the evolution of influencer marketing for the Ferrara portfolio of brands, successes, and growth opportunities from activations that are applicable to any marketer.
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Getting Measurable Results from B2B Influencers
Event Recaps September 29, 2022Katie Yun, director of social media enablement at Nationwide, shared insights into how complex industries can execute successful influencer campaigns.
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