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Search returned: 14 document(s).

  • Q&A: How to Develop Recession-Proof Marketing

    Knowledge Partners   January 26, 2023  

    ANA CEO Bob Liodice offers four ways that marketers can recession-proof their marketing strategies, along with other insights to help them prepare for challenging economic times.

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  • Pivoting for Growth: As Uncertainty Looms, Brands Find Footing in Personalization

    Knowledge Partners   January 12, 2023  

    To find a footing in this multi-generational, multicultural, and multi-socioeconomic world, brands must be prepared to change course in driving engagement, participation, and, ultimately, sales.

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  • How to Foster Brand Love During Economic Uncertainty

    Knowledge Partners   January 6, 2023  

    Coming off a global pandemic and moving into historically high inflation and a possible global recession, with market highs in between, consumers are feeling the pressure. And with prices rising across the supply chain, brands too are feeling the pinch as wallets tighten while consumer expectations rise simultaneously.

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  • Remaining 'On Air' in Times of Economic Uncertainty

    Forward   October 27, 2022  

    In times of economic uncertainty, advertising strategies, naturally, adapt to different sets of market dynamics. But rather than pull back on ad spend, it's critical that brands maintain a share of voice and drive short- and long-term outcomes across platforms and screens.

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  • Proactive Steps Marketers Can Take to Mitigate Recessionary Impacts on Their Brand

    Industry Insights   October 7, 2022  

    Marketing teams around the world are thinking long and hard about the ‘R’ word. From New York to London, it’s hard to avoid stories that predict an upcoming recession. This report from the World Bank warning that the risk of a global recession in 2023 continues to rise is just one recent example.

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  • Leveraging Data and Analytics to Plan for Economic Uncertainty

    Event Recaps   October 4, 2022  

    Senior director of commercial success at Analytic Partners, Joshua Bayne, explored how to confidently speed up decision making to help your business thrive in today's quickly changing world.

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  • Marketers Pack Up for the (Perpetual) Holiday Season

    ANA Magazine   September 30, 2022  

    Christmas in July? Not quite. But the shopping season, previously relegated to the last several weeks of the year, is now in perpetual motion due to online shopping. What's more, amid a creaky economy and the potential for a recession later this year, consumers are gathering up their gifts earlier than ever.

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  • Navigating Media Investments in a Fast-Paced World

    Industry Insights   September 21, 2022  

    Advertising hangs in a delicate ecosystem, and recently, it’s at the mercy of environmental shifts beyond its control. The call for more trust, privacy, and transparency has led to the impending sunset of third-party cookies. Technology proliferation and increasingly complex digital landscapes has contributed to leaky media budgets and confusion about where media dollars are really going. Unlocking the right data around existing media spend can help restore balance between value, ROI, and spend transparency.

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  • Consumer Spending Is Shifting — Here’s How to Adapt

    Industry Insights   September 15, 2022  

    Economists and accountants might be undecided about whether we’re in a slowdown, a temporary downturn or a full-blown recession, but consumers are sure of one thing: They’re ready to see the world again. After two-plus years of being grounded during the pandemic, consumers are voting with their credit cards and ready to spend. On certain things, that is.

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  • 5 Reasons to Pause Before Cutting Marketing Spend in a Downturn

    Industry Insights   September 8, 2022  

    It is common practice for marketers and business leaders to slash marketing spend during a recession. With customer spending and revenue likely to dip, organizations rush to cut expenses to preserve margins. Marketing is often the first budget to tighten, something many organizations will consider if a recession strikes in the coming months.

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  • How to Make Your Media Spend Work Harder in a Down Market

    Industry Insights   September 6, 2022  

    There is solid research that tells advertisers to spend during a recession. Whether advertisers can take that advice or not, one thing is for certain, if we are entering a down market, there will be extra scrutiny on every media dollar spent.

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  • Marketing Planning Amid Uncertainty

    Ask the Expert Answers   June 28, 2022  

    How can marketers plan for uncertainty?

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  • Buyer Beware: Understand Your ADUs and Their Effect on Inflation

    Event Recaps   March 4, 2022  

    Cortex Media offered advertiser recommendation on how to manage Audience Deficiency Units (ADUs).

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  • Inflation Shouldn’t Deflate Success: How Brands Can Deal with Rising Prices

    Pulse   February 16, 2022  

    The world is seeing price inflation on a scale that hasn’t been experienced in 40 years. While brands may be tempted to resort to their old playbooks by raising prices, cutting margins, or sacrificing quality, the amount of data and visibility that brands experience now can help manage these difficult times. Nuanced information about markets, consumers, and suppliers allow marketers to choose where and when to change prices or margins, and provide an opportunity to optimize their promotions around the products most affected. The resources below provide insight into how consumers are dealing with inflation, and how brands can positively respond.

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