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For Coty, having a deep inclusive team behind its products is critical to effective multicultural marketing.

CoverGirl described its approach to becoming more inclusive in its communications with consumers as well as in its approach to designing products that reflected their diversity.

In this video, Combs Enterprises explained how its strategic partnership with Diageo helped the Spirits giant dramatically improve sales of its luxury vodka Cîroc.

Combs Enterprises explained how its strategic partnership with Diageo helped the Spirits giant dramatically improve sales of its luxury vodka Cîroc.

Dove campaigned against racially discriminatory practices in the workplace and in the design of search engines.

As the 50th-anniversary commemoration of Dr. King's assassination approached, Comcast wanted to do something bold and inspirational in honor of his legacy.

To expand its “My Black is Beautiful” program for its 10 year anniversary, P&G created “The Talk,” a video about the discussion Black parents have to have with their children around racial bias.

Procter & Gamble sought to promote awareness of racial bias and encourage a desire among Americans to end it.

Leveraging the excitement and conversation around the much-anticipated release of Marvel's Black Panther movie, Comcast partnered with Burrell to develop the Xfinity’s Behind the Mask campaign.

Comcast wanted to raise awareness and promote racial inclusivity for the African-American community while promoting Xfinity.

This infographic from Branded Entertainment Network shares the most popular shows from the first half of 2018.

State Farm shared how the company launched the “Color Full Lives” campaign to reach out to African-American women.

VISIT PHILADELPHIA shared how it stays culturally relevant through content marketing.

Coca-Cola advised marketers on how to align their campaigns with the values of African-American teen culture.

Hallmark’s Mahogany brand shared insights about its African-American shoppers as well as its approaches to appealing to them.

Denny’s shared its approaches to multicultural marketing.

Techturized shared its experience with securing media coverage as a tech startup.

This Insight Brief focuses on the importance of multicultural marketing and explains how the ANA is strengthening multicultural marketing efforts and helping brands achieve greater diversity with AIMM, the Alliance for Inclusive & Multicultural Marketing.

With a population of 11.5 million, African-American millennials comprise 14 percent of the total millennial population in the U.S. and 25 percent of the total black population, according to Nielsen. Brands would be wise to open their arms to this important market.

Pandora demonstrated the value of targeted multicultural marketing.