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ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.

Toyota shared its multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.

Black & Abroad took a pejorative phrase and reclaimed it as a way to encourage Black Americans to make Africa their next travel destination.

Procter & Gamble’s THE LOOK addressed important societal issues that affect consumers every day, aiming to raise awareness and understanding of bias that persist in America today.

Procter & Gamble attended Essence Festival to promote awareness of and engagement with its “My Black is Beautiful” campaign, which strives to improve the way that African-American women are portrayed in popular culture.

Procter & Gamble lobbied lexicographers to adjust their definitions of the word “black” to reflect the positive identities of black people.

Black Twitter, an organic and loosely connected online community, has emerged as a place for black Americans to discuss pop culture, shared experiences, and social justice issues. P&G tapped into this network to promote its #RedefineBlack initiative.

Experts explored how brands can play a role in addressing social justice issues in the African-American community while driving brand engagement, loyalty, and sales.

Ford gave examples of how it connects with multicultural customer segments, especially African-American women.

In this video, experts explored how brands can play a role in addressing social justice issues in the African-American community while driving brand engagement, loyalty, and sales.

A panel offered advice for how to promote marketing practices that are respectful of diversity.

Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

In this video, Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

In this video, McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.

McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.

P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.

aspireTV described its efforts to support black entrepreneurs.

Adobe shared findings from recent research on attitudes toward diversity in advertising in both the U.S. and the U.K.

P&G upped its commitment in 2018 to the conversation about racial bias. An entire episode of sitcom “Black-ish” was written around 2017's “The Talk” campaign, reaching a truly interracial audience.