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Black Twitter, an organic and loosely connected online community, has emerged as a place for black Americans to discuss pop culture, shared experiences, and social justice issues. P&G tapped into this network to promote its #RedefineBlack initiative.

Experts explored how brands can play a role in addressing social justice issues in the African-American community while driving brand engagement, loyalty, and sales.

Ford gave examples of how it connects with multicultural customer segments, especially African-American women.

In this video, experts explored how brands can play a role in addressing social justice issues in the African-American community while driving brand engagement, loyalty, and sales.

McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.

In this video, Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.

A panel offered advice for how to promote marketing practices that are respectful of diversity.

Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

In this video, McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.

aspireTV described its efforts to support black entrepreneurs.

Adobe shared findings from recent research on attitudes toward diversity in advertising in both the U.S. and the U.K.

P&G upped its commitment in 2018 to the conversation about racial bias. An entire episode of sitcom “Black-ish” was written around 2017's “The Talk” campaign, reaching a truly interracial audience.

At an ANA Multicultural Marketing and Diversity Committee meeting, the vice president of multicultural marketing at ALSAC (the fundraising and awareness organization for St. Jude Children’s Research Hospital) shared how the hospital reaches consumers through omnichannel efforts.

Hallmark explained a number of its multicultural marketing efforts.

For Coty, having a deep inclusive team behind its products is critical to effective multicultural marketing.

CoverGirl described its approach to becoming more inclusive in its communications with consumers as well as in its approach to designing products that reflected their diversity.

Marketing leaders should use their positions and influence as a voice for good to promote equality.

In this video, P&G’s chief brand officer shared three moments that inspired him to increase the company’s commitment to inclusivity.

In this video, Combs Enterprises explained how its strategic partnership with Diageo helped the Spirits giant dramatically improve sales of its luxury vodka CÎROC.