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Search returned: 136 document(s).

  • Big Brother Big Sister of Middle Tennessee

    Multicultural Excellence Awards   January 15, 2021  

    Big Brother Big Sister of Middle Tennessee, a mentorship-based organization, attracted African-American men with a print ad campaign.

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  • Why This Ad Celebrating Black Music Was So Successful

    Multicultural Excellence Awards   January 15, 2021  

    To celebrate Black History month, the agency O'Keefe Reinhard & Paul uncovered and promoted Chicago’s forgotten contributions to soul music.

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  • American Family Insurance Recreates King's 1963 March on D.C.

    Multicultural Excellence Awards   January 15, 2021  

    American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.

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  • Not a Gun/Not a Crime

    Multicultural Excellence Awards   January 15, 2021  

    The Courageous Conversation Global Foundation, a nonprofit organization, generated support for its unconscious-bias and de-escalation training through a campaign that addressed racist assumptions that lead to deadly consequences.

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  • This Ad Celebrated a Black Girl's Dream

    Multicultural Excellence Awards   January 15, 2021  

    American Family Insurance created a TV spot with total market appeal that centered around a Black family and was based on insights specific to the African-American community.

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  • This Campaign Showcased the Black History Behind National Parks

    Multicultural Excellence Awards   January 15, 2021  

    A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.

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  • Dove

    Multicultural Excellence Awards   January 15, 2021  

    Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").

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  • The 1619 Project

    Multicultural Excellence Awards   January 15, 2021  

    The 1619 Project, presented by the New York Times, posits that the true founding of America was when enslaved people arrived, not a declaration in 1776.

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  • Old Spice Fresher Collection

    Multicultural Excellence Awards   January 15, 2021  

    Old Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.

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  • Sprite Thirst for Yours

    Smarties Awards   December 21, 2020  

    Sprite partnered with entertainment and pop culture website UPROXX to provide opportunities for unsigned hip-hop creators in an effort to drive relevance among young African Americans.

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  • #BlackVoicesCreate

    Smarties Awards   December 21, 2020  

    Gushers and Fruit by the Foot worked to elevate the voices of Black influencers on TikTok while simultaneously striving to promote social justice through donations to the NAACP.

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  • Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility

    Session Videos   October 22, 2020  

    In this video, Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.

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  • Unilever’s C.A.R.E. Initiative and Other Acts of Corporate Social Responsibility

    Event Recaps   October 22, 2020  

    Unilever shared some of its efforts to improve society — in particular, efforts promoting racial equity.

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  • Bringing Brand Purpose to Life

    Event Recaps   July 28, 2020  

    In this session, VP of Marketing, Tia Cummings, will share how the Bevel brand has a very clear purpose: supporting black men and helping them look and feel their best.

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  • How Brands Can Promote Racial Justice

    Ask the Expert Answers   June 4, 2020  

    ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

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  • Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities

    Webinars   June 1, 2020  

    In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.

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  • How Toyota Targets Multicultural Consumers

    Event Recaps   May 22, 2020  

    Toyota shared its multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.

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  • Go Back to Africa

    ECHO Awards   March 2, 2020  

    Black & Abroad took a pejorative phrase and reclaimed it as a way to encourage Black Americans to make Africa their next travel destination.

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  • THE LOOK

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble’s THE LOOK addressed important societal issues that affect consumers every day, aiming to raise awareness and understanding of bias that persist in America today.

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  • #BLACKGIRLSDO: My Black is Beautiful at Essence Festival 2018

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble attended Essence Festival to promote awareness of and engagement with its “My Black is Beautiful” campaign, which strives to improve the way that African-American women are portrayed in popular culture.

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