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  • Optimizing Agency Relationships for Brand Growth

    Event Recaps   December 1, 2020  

    Dave Edwards, executive vice president of global business development at R3 Worldwide, shared topics related to working with agencies during the COVID-19 pandemic.

  • Negotiating with Advertising Agencies

    Webinars   November 17, 2020  

    In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.

  • Content Production Strategy: What’s the Average Working to Non-Working Budget Ratio for Today’s Modern Marketer?

    Knowledge Partners   October 14, 2020  

    Advertising Production Resources (APR) provides best practices and benchmarking data addressing ratios of agency creative and production costs to allocations toward paid media (aka “working-to-nonworking” ratios).

  • How to Manage Advertising Production’s Bigger Picture

    Forward   September 17, 2020  

    A strategic, companywide approach to governing production spend is still a relatively new concept for many CMOs, but the approach can help marketers simplify and optimize complex processes by consolidating and standardizing data across all production activity. Here’s how to get started.

  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 14, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

  • How to Organize Teams for Scoping Season Success

    Forward   May 25, 2020  

    With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.

  • Financially Considerate Marketers Get Better Results from Their Agency

    Knowledge Partners   April 8, 2020  

    The drive to reduce agency costs is often seen as a hallmark of marketing procurement success. That’s wrong and Aprais has the data that shows why.

  • When Not Doing It Right Is Wrong: How Advertisers' Approach to Payment Terms Affects the Viability of the Advertising Industry

    Knowledge Partners   April 6, 2020  

    Agency Mania Solutions explored the harm that brand advertisers may be doing to the marketing ecosystem by asking agencies to accept extended payment terms.

  • Payment Terms: Current Practices for Marketing Services

    Webinars   March 23, 2020  

    In this webinar, learn about the results of an ANA survey which was initiated to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend.

  • What’s Your Risk Profile?

    Knowledge Partners   March 18, 2020  

    Agency Mania Solutions discussed the risk profiles associated with different approaches to agency relationships.

  • Payment Terms: Current Practices for Marketing Services

    Research Reports   March 10, 2020  

    ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.

  • Driving Change at IHG

    Forward   January 28, 2020  

    Coleman Raymond, manager of agency strategy at InterContinental Hotels Group, is part of a team that is responsible for facilitating relationships with all of the hotelier’s marketing agencies. That includes how the agency model is structured, who is on the roster, how they are paid, how their performance is evaluated, and managing the overall health of the IHG-agency relationship.

  • The Fight Over Fraud

    ANA Magazine   January 24, 2020  

    Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

  • It’s a Two-Way Street

    Forward   November 26, 2019  

    To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.

  • United Healthcare: Managing Media Agency Relations

    Event Recaps   October 29, 2019  

    UnitedHealthcare created a “playbook” to improve agency/client relations. By providing detailed and accurate briefs, and maintaining honest and constant communication between both parties, agencies can set their clients up for success.

  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

  • You Can’t Shrink Your Way to Greatness

    Knowledge Partners   September 30, 2019  

    Agency Mania Solutions reflected on the risks of recklessly cutting agency fees.

  • Developing a New Retainer Model for an In-House Agency

    Event Recaps   September 25, 2019  

    MGM Resorts explained how its in-house agency revised its business model to ensure that its clients made a responsible use of its resources.

  • Media Agency Compensation Practices

    Research Reports   September 16, 2019  

    Given the rapidly changing digital, social, and programmatic media landscape, the ANA fielded this survey to delve into the topic of media agency compensation practices and the related issues of performance incentives, programmatic compensation/transparency, as well as rebates, discounts, and principal based buying.

  • The Hidden Gem

    Knowledge Partners   June 28, 2019  

    Agency Mania Solutions discussed the value of maintaining long-term relationships with agencies.


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