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Search returned: 74 document(s).
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Here’s Why Marketers Need to Stop Paying Agencies by the Hour
Soundbites May 3, 2022Richard Tan of FIG Agency explains why measuring work by time is both wasteful and an inaccurate way of determining the value of creative thought.
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The Value Equation: How to Get the Most Value from Your Agency
Conference Highlights May 3, 2022The new value equation for agency compensation should include drivers and motivations, not just time alone.
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50 Years on the Frontlines of Agency Compensation and What’s New in 2022
Conference Sessions May 3, 2022In this video, get an overview of the major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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Standing Up for Agencies
Conference Highlights May 3, 2022An agency’s pet peeves about procurement include 120-day payment policies and trusting business philosophies.
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Are You Paying Competitive Rates for Agency Studio Services?
Industry Insights April 12, 2022Over the last several years, many agencies have expanded their resource offering as the demand for content development, repurposing and sizing has increased in the multi-billion-dollar production sector. Today, agency capabilities include traditional studio services, broadcast production, video, and digital editing. No one can argue the convenience of being able to tap an agency partner to assist in this important area.
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What Is the Best Mode of Agency Remuneration?
Industry Insights February 8, 2022What is the best method for compensating advertising agency partners?
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Agency Compensation Methods: An ANA Guidebook
Ask the Expert Answers January 21, 2022In this comprehensive resource, agency compensation expert Dave Beals provides detailed best practices and guidelines for establishing an effective agency compensation plan. The guide covers the basics of agency costs and cost accounting, offers an analysis of various compensation methods, and more.
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A New Economic Model for Brands and Their Agencies
Conference Sessions June 28, 2021In this video, Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.
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A New Economic Model for Brands and Their Agencies
Event Recaps June 28, 2021Forrester’s Jay Pattisall discussed the next evolution of agency compensation that aligns people, platforms, and performance.
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Optimizing Agency Relationships for Brand Growth
Event Recaps December 1, 2020Dave Edwards, executive vice president of global business development at R3 Worldwide, shared topics related to working with agencies during the COVID-19 pandemic.
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Negotiating with Advertising Agencies
Webinars November 17, 2020In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.
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Content Production Strategy: What’s the Average Working to Non-Working Budget Ratio for Today’s Modern Marketer?
Knowledge Partners October 14, 2020Advertising Production Resources (APR) provides best practices and benchmarking data addressing ratios of agency creative and production costs to allocations toward paid media (aka “working-to-nonworking” ratios).
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How to Manage Advertising Production’s Bigger Picture
Forward September 17, 2020A strategic, companywide approach to governing production spend is still a relatively new concept for many CMOs, but the approach can help marketers simplify and optimize complex processes by consolidating and standardizing data across all production activity. Here’s how to get started.
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Can't Find What You're Looking For? Try Asking the Expert.
Ask the Expert Answers August 14, 2020ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.
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How to Organize Teams for Scoping Season Success
Forward May 25, 2020With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.
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Financially Considerate Marketers Get Better Results from Their Agency
Knowledge Partners April 8, 2020The drive to reduce agency costs is often seen as a hallmark of marketing procurement success. That’s wrong and Aprais has the data that shows why.
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When Not Doing It Right Is Wrong: How Advertisers' Approach to Payment Terms Affects the Viability of the Advertising Industry
Knowledge Partners April 6, 2020Agency Mania Solutions explored the harm that brand advertisers may be doing to the marketing ecosystem by asking agencies to accept extended payment terms.
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Payment Terms: Current Practices for Marketing Services
Webinars March 23, 2020In this webinar, learn about the results of an ANA survey which was initiated to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend.
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What’s Your Risk Profile?
Knowledge Partners March 18, 2020Agency Mania Solutions discussed the risk profiles associated with different approaches to agency relationships.
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Payment Terms: Current Practices for Marketing Services
Research Reports March 10, 2020ANA initiated research to determine if changes in payment terms for marketing services were isolated examples or reflective of a broader trend. Results are clear: payment term changes, notably extended terms, are reflective of a broader trend.
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