Search Results for All Content (access may be restricted)

Agency Mania Solutions shared advice for optimizing the value of advertisers’ relationships with their agencies.

Agency Mania Solutions shared advice for improving the transparency of the relationships between agencies and advertisers.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

The ANA fielded a survey focusing on the current level of trust between client-side marketers and advertising agencies.

Agency Mania Solutions identified five obstacles to fully capitalizing on tools for automating the management of scopes of work.

This report provides an overview of the ANA's webinar series on the topic of agency compensation.

ANA contributors shared five tips for streamlining and otherwise improving the working relationships shared by clients and agencies.

In this webinar, Dave Beals, President and CEO – JLB + Partners, provided perspectives on the current state of agency compensation and any changes he foresees.

In this webinar, Dodie Martz with Eleven, Inc. provided an agency perspective on the current state of agency compensation and how compensation may change over the next few years.

In this webinar, Jane Bedford of The Bedford Group and Tara Rieland with PNC Bank, N.A. shared their perspective on the current state of agency compensation and where they see it headed in the future.

Decideware offered advice for achieving optimal returns on work done by agencies.

McDonald’s explained how its Global Strategic Sourcing Services assists regional markets in their negotiations with agencies.

In this webinar, Dana Anderson and Andrea Redniss with MediaLink, LLC shared their perspective on the current state of agency compensation and where they see it headed in the future.

Global compliance and contract consultancy FirmDecisions explored the pervasive issue of media transparency.

In this webinar, Iain Seers, CEO of Beekman Associates, provided a strategic approach to agency compensation.

AARM shares four key steps to successfully implementing and managing direct labor based remuneration systems.

AARM discusses the risks of cutting agency fees without adjusting the scope of work.

In this webinar, Petros Paranikas, Partner and Managing Director at The Boston Consulting Group, discussed agency compensation.

In this webinar, Jon Bond, CEO of Tomorro LLC, discussed the current status and likely future of agency compensation.

In this webinar, Sarah Armstrong, Partner at McKinsey & Co., discussed agency compensation.