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ANA’s Ask the Expert research service answers the question, “What are the current trends in agency relationships?”

Regardless of the type of agency model adopted, it's crucial that brands build an environment that's conducive to solving marketing- and advertising-related problems creatively.

Like Abraham Maslow’s hierarchy of needs, advertising stakeholders must first deliver on the basic functional aspects of the client-agency relationship before they can deliver on higher-order elements. Here’s what’s needed at each step in developing an optimized client-agency management program.

Agency Mania Solutions discussed the value of maintaining long-term relationships with agencies.

As the first CFO of marketing at Farmers Insurance, Scott Griffiths strives to answer two questions: How best to allocate marketing resources; and how to demonstrate the business value of marketing to the C-suite. In this session, Scott will share some of the lessons he has learned along the way, mistakes he has made, and changes he has affected.

A number of alternatives to agency reviews were offered by Resources International, a firm specializing in agency searches and relationship management.

Bringing agency responsibilities in-house takes many forms, and there’s no one way to do it that will work for every marketing organization. Those eyeing in-housing as a solution should consider a number of factors in making their decisions — not least of which is whether in-housing is the right move at all.

Industry veterans Bill Duggan and Tony Pace discussed the deficit of trust that characterizes relationships between clients and agencies across the industry.

Representatives of agencies, clients, and procurement offered tips for productive collaboration.

Agency Mania Solutions shared advice for optimizing the value of advertisers’ relationships with their agencies.

This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.

ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

Agency Mania Solutions shared advice for how to improve client/agency collaborations.

The ANA fielded a survey focusing on the current level of trust between client-side marketers and advertising agencies.

In this video, learn how Bayer, with the help of MightyHive, successfully transitioned to an in-house model that fit its desire to own its data and technology.

With the help of MightyHive, Bayer successfully transitioned to an in-house model that fit its desire to own its data and technology.

A template to create a request for proposal (RFP) for an Influencer Marketing service provider.

A template to create a request for proposal (RFP) for an Influencer Marketing platform.

Use this template to compare solutions for managing and executing your Influencer Marketing program.