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Agency Mania Solutions examined the responsibilities that marketers must take on to successfully collaborate with agencies.

John Hancock described some of the ways in which its marketing analytics team has elevated the organization’s methods for managing its measurement, analytics, and research partners.

Decideware shared insights on some effective approaches to client/agency evaluations.

To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.

Agency Mania Solutions examined the concerns that face marketers in their efforts at agency management.

Use this tool to help you design a Request for Proposal (RFP) for a Content Marketing and Distribution System.

Use this evaluation to compare Public Relations vendor solutions based on your requirements.

Use this evaluation to compare Mobile Content Development vendor solutions based on your requirements.

Use this tool to help you design a Request for Proposal (RFP) for a Social Analytics system.

Use this tool to help you design a Request for Proposal (RFP) for a Social Engagement System.

Use this tool to help you design a Request for Proposal (RFP) for a Social Experience System.

Use this tool to help you design an RFP for a Mobile Content Development System.

Use this matrix to compare Content Marketing and Distribution vendor solutions based on your requirements.

Use this matrix to compare potential solutions for managing your web content.

A guide to help you build a request for proposal (RFP) for web design services and evaluate all possible vendors.

Use this tool to help you design an RFP for a Public Relations system.

We created the Mobile Application Development Vendor Evaluation to help you compare potential Mobile Application Development solutions.

Use this tool to help you design a Request for Proposal (RFP) for a Mobile Application Development System.

A guide to help you evaluate the performance and alignment of agencies with your company.

Use this tool to help you design a Request for Proposal (RFP) for a Web Content Management System.