Search Results for All Content (access may be restricted)

Search returned: 316 document(s).

  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   July 23, 2020  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

    view
  • Conducting Agency Search and Pitch Sessions During a Pandemic

    Webinars   July 13, 2020  

    In this webinar, President of Joanne Davis Consulting and ANA faculty member Joanne Davis shared best practices to conduct an agency search or review and vetting during a pandemic and work from home.

    view
  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   July 1, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

    view
  • Media Agency Search

    Ask the Expert Answers   June 17, 2020  

    ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

    view
  • Media Transformation and the Television Upfront

    Industry Insights   May 29, 2020  

    The ANA Media Advisory Board has issued two reports — one for the C-suite and the other for Media Practitioners — to address media transformation and reform in the television upfront marketplace.

    view
  • How to Organize Teams for Scoping Season Success

    Forward   May 25, 2020  

    With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.

    view
  • The Right KPIs to Manage Agency Partners

    Knowledge Partners   May 5, 2020  

    Agency Mania Solutions shared advice regarding to role of metrics in managing agencies.

    view
  • How to Optimize Your Agency Relationship vs. an Agency Review

    Webinars   March 25, 2020  

    In this webinar, learn how to address the challenges and opportunities pertaining to your agency relationship. Hear how Flock has helped some of the leading brands in the world and their agencies "Get Fit."

    view
  • What’s Your Risk Profile?

    Knowledge Partners   March 18, 2020  

    Agency Mania Solutions discussed the risk profiles associated with different approaches to agency relationships.

    view
  • Communication Breakdown

    ANA Magazine   March 13, 2020  

    Undisclosed markups are just one of several issues eroding the trust between clients and their agencies. Against an ominous backdrop, the heat is on both sides to not let pain points fester. Here’s what industry leaders at Unilever, Sam’s Club, the ANA, and the 4A’s are doing to make things better.

    view
  • Marketing Technology Stack Diagram

    Tools   February 1, 2020  

    Use this template to communicate which vendors you are using for various marketing technology categories across your customer lifecycle.

    view
  • Social Listening System RFP Template

    Tools   February 1, 2020  

    Use this tool to help you design a Request for Proposal (RFP) for a Social Experience System.

    view
  • Mastering Agency Relationships

    Knowledge Partners   January 24, 2020  

    Agency Mania Solutions examined the responsibilities that marketers must take on to successfully collaborate with agencies.

    view
  • A Two-Way Street: Client-Agency Evaluations

    Event Recaps   December 4, 2019  

    Decideware shared insights on some effective approaches to client/agency evaluations.

    view
  • Managing Consumer Insights Agencies at John Hancock

    Event Recaps   December 4, 2019  

    John Hancock described some of the ways in which its marketing analytics team has elevated the organization’s methods for managing its measurement, analytics, and research partners.

    view
  • It’s a Two-Way Street

    Forward   November 26, 2019  

    To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.

    view
  • The Ultimate Payoff

    Knowledge Partners   November 6, 2019  

    Agency Mania Solutions examined the concerns that face marketers in their efforts at agency management.

    view
  • Mobile Application Development Vendor Evaluation

    Tools   November 1, 2019  

    We created the Mobile Application Development Vendor Evaluation to help you compare potential Mobile Application Development solutions.

    view
  • Social Analytics System RFP Template

    Tools   November 1, 2019  

    Use this tool to help you design a Request for Proposal (RFP) for a Social Analytics system.

    view
  • Content Marketing and Distribution Vendor Evaluation

    Tools   November 1, 2019  

    Use this matrix to compare Content Marketing and Distribution vendor solutions based on your requirements.

    view

1234567 >>  Last (16)