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Search returned: 294 document(s).

  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   September 15, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Agency Relationships and Rosters: Where Are They Today, and Where Are They Likely to Go?

    Ask the Expert Answers   September 13, 2019  

    ANA’s Ask the Expert research service answers the question, “What are the current trends in agency relationships?”

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  • Seven Agency Models Designed for a Digital Age

    ANA Magazine   July 26, 2019  

    Regardless of the type of agency model adopted, it's crucial that brands build an environment that's conducive to solving marketing- and advertising-related problems creatively.

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  • Delivering Value Beyond Traditional Agency Management

    Forward   July 25, 2019  

    Like Abraham Maslow’s hierarchy of needs, advertising stakeholders must first deliver on the basic functional aspects of the client-agency relationship before they can deliver on higher-order elements. Here’s what’s needed at each step in developing an optimized client-agency management program.

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  • The Hidden Gem

    Knowledge Partners   June 28, 2019  

    Agency Mania Solutions discussed the value of maintaining long-term relationships with agencies.

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  • Evaluating Marketing Investments

    Event Recaps   June 20, 2019  

    As the first CFO of marketing at Farmers Insurance, Scott Griffiths strives to answer two questions: How best to allocate marketing resources; and how to demonstrate the business value of marketing to the C-suite. In this session, Scott will share some of the lessons he has learned along the way, mistakes he has made, and changes he has affected.

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  • Alternatives to Agency Reviews

    Event Recaps   June 20, 2019  

    A number of alternatives to agency reviews were offered by Resources International, a firm specializing in agency searches and relationship management.

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  • Look Before You Leap

    Forward   May 28, 2019  

    Bringing agency responsibilities in-house takes many forms, and there’s no one way to do it that will work for every marketing organization. Those eyeing in-housing as a solution should consider a number of factors in making their decisions — not least of which is whether in-housing is the right move at all.

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  • Trust in the Marketing Industry

    Event Recaps   May 15, 2019  

    Industry veterans Bill Duggan and Tony Pace discussed the deficit of trust that characterizes relationships between clients and agencies across the industry.

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  • Fostering Partnerships Between Agencies, Clients, and Procurement

    Event Recaps   April 30, 2019  

    Representatives of agencies, clients, and procurement offered tips for productive collaboration.

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  • Rethinking Agency Performance: The Value Index

    Knowledge Partners   April 15, 2019  

    Agency Mania Solutions shared advice for optimizing the value of advertisers’ relationships with their agencies.

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  • Optimizing Your RFP: The Marketer’s Guide to Choosing the Right Cross-Channel Provider

    Industry Insights   April 15, 2019  

    This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.

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  • Media Agency Search

    Ask the Expert Answers   March 28, 2019  

    ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

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  • We Deserve Better

    Knowledge Partners   March 20, 2019  

    Agency Mania Solutions shared advice for how to improve client/agency collaborations.

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  • Enhancing Trust Between Marketers and Agencies

    Research Reports   March 19, 2019  

    The ANA fielded a survey focusing on the current level of trust between client-side marketers and advertising agencies.

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  • Paving the Path to In-House Success

    Session Videos   March 13, 2019  

    In this video, learn how Bayer, with the help of MightyHive, successfully transitioned to an in-house model that fit its desire to own its data and technology.

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  • Paving the Path to In-House Success

    Event Recaps   March 13, 2019  

    With the help of MightyHive, Bayer successfully transitioned to an in-house model that fit its desire to own its data and technology.

    view
  • Influencer Marketing Service Provider RFP Template

    Tools   March 8, 2019  

    A template to create a request for proposal (RFP) for an Influencer Marketing service provider.

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  • Influencer Marketing Platform RFP Template

    Tools   March 8, 2019  

    A template to create a request for proposal (RFP) for an Influencer Marketing platform.

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  • Influencer Marketing Platform Comparison Template

    Tools   March 8, 2019  

    Use this template to compare solutions for managing and executing your Influencer Marketing program.

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