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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   March 1, 2021  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • Supplier Diversity: A Call to Action

    Event Recaps   January 26, 2021  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • How Pfizer Is Managing Its Global Agency Roster

    Forward   December 15, 2020  

    While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.

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  • Organizational Transformation During Turbulent Times

    Webinars   December 9, 2020  

    In this webinar, Andrea Redniss, EVP at MediaLink, outlined how brands should think about reevaluating their resources, capabilities, processes, partners, and structures in reaction to a consumer landscape that looks entirely different than it did nine months ago.

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  • Optimizing Agency Relationships for Brand Growth

    Event Recaps   December 1, 2020  

    Dave Edwards, executive vice president of global business development at R3 Worldwide, shared topics related to working with agencies during the COVID-19 pandemic.

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  • In-house vs. Outsourced Marketing

    Forward   November 19, 2020  

    Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.

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  • Supplier Diversity: A Call to Action

    Session Videos   November 17, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • Supplier Diversity: A Call to Action

    Public Videos   November 17, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • ABM Platform Evaluation Template

    Tools   November 15, 2020  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • Agency Search and Selection

    Ask the Expert Answers   November 5, 2020  

    ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”

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  • Deciding When to Conduct an Agency Search

    Industry Insights   October 16, 2020  

    You’re thinking you need a new agency. Have you thoroughly assessed what’s gone wrong in the incumbent relationship? Weighed the cost-benefit of conducting an agency search? Identified the right agency resources in an evolving agency landscape? This playbook answers these questions and many more.

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  • Organizing for an Agency Search

    Industry Insights   October 16, 2020  

    You’ve decided you want a new agency. Who should be on your search team? What should the timetable be? What should your initial agency screening criteria be? This playbook answers these questions and many more.

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  • Selecting a New Agency

    Industry Insights   October 16, 2020  

    You’ve decided you want to search for a new agency. But how, exactly, do you go about the process of identifying a group of agency candidates and then selecting a winner in a way that’s both efficient, cost-effective, fruitful — and painless? This playbook will show you the way.

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  • Why COVID-19 Is Driving a Marketing Revolution

    Forward   October 15, 2020  

    While consumers are ready for a renewed sense of normalcy, the shift to digital remains. Marketing teams need an integrated, customer-first strategy that aligns with short- and long-term digital behaviors. The strategy should combine digital and traditional tactics, leverage data to personalize campaigns and maximize reach, and be flexible enough to adapt and scale over time.

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  • Conducting an Agency Search During a Crisis

    Industry Insights   October 15, 2020  

    You’ve decided your plans to conduct a search for a new agency need to move forward despite a national emergency such as a pandemic. How do you hold credentials and pitch meetings remotely? How do you evaluate the chemistry with agency search participants? This playbook answers these questions and many more.

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  • Supplier Diversity: A Call to Action

    Session Videos   October 6, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

    view
  • Supplier Diversity: A Call to Action

    Public Videos   October 6, 2020  

    Cultivating business partnerships and advocates is key to growing supplier diversity in marketing.

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  • Taming the Wild West of Pitching

    Event Recaps   October 6, 2020  

    Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.

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  • Taming the Wild West of Pitching

    Public Videos   October 6, 2020  

    Matt Weiss of the agency HUGE examined some problems with the current state of agency pitching as well as some potential solutions.

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  • When Finance and Marketing Unite

    Public Videos   October 6, 2020  

    Simplification was a primary goal for HP in changing platforms for agency evaluation and selection.

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