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Agency Mania Solutions shared advice for optimizing the value of advertisers’ relationships with their agencies.

Agency Mania Solutions shared advice for improving the transparency of the relationships between agencies and advertisers.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

Agency Mania Solutions shared advice for how to improve client/agency collaborations.

The ANA fielded a survey focusing on the current level of trust between client-side marketers and advertising agencies.

With the help of MightyHive, Bayer successfully transitioned to an in-house model that fit its desire to own its data and technology.

In this video, learn how Bayer, with the help of MightyHive, successfully transitioned to an in-house model that fit its desire to own its data and technology.

A template to create a request for proposal (RFP) for an Influencer Marketing platform.

Use this template to compare solutions for managing and executing your Influencer Marketing program.

A template to create a request for proposal (RFP) for an Influencer Marketing service provider.

The non-profit organization Cuso International and its agency shared insights on how to improve client/agency relationships.

To optimize relationships with agencies, nonprofit clients should be clear with expectations, transparent, and prepared to share responsibility.

In this video, the non-profit organization Cuso International and its agency shared insights on how to improve client/agency relationships.

By switching to an agency holding company model, Verizon positioned its brand and business for the future.

In preparation for its 100th anniversary, financial services organization TIAA partnered with Joanne Davis Consulting to revamp its agency framework and review process.

Biotech company Gilead Sciences was charged with creating an integrated agency management model to bridge the gap between its marketing operations and procurement teams.

HP created a marketing-specific program to capitalize on its content and knowledge, which eventually led to an internal training program for both its marketers and its agencies.

DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.

Adidas has emerged as an innovator and leader in creating experiences that engage their audience and deliver emotional impact by leveraging primary research on Gen Z and millennials. In this session, Adidas's ‎Senior Director, Managing Editor US Newsrooms, Shian-Li Tsang and Swift's VP of Client Strategy, Meredith Chase, will discuss how findings from two research deep-dives on social media use were implemented in the brand's marketing and drove results across the business.

Joseph Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect storm of change and chaos in business and what digital leaders can do about it. Attendees will get a sneak brief to the upcoming book, "Built to Suck: The inevitable demise of the corporation...and how to save it?" and how the "heresy" philosophy is built for companies and brands that know they need to change but are struggling to make the first step. Learn what it means to "put yourself out of business" and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).