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To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

In this webinar, President of Joanne Davis Consulting and ANA faculty member Joanne Davis shared best practices to conduct an agency search or review and vetting during a pandemic and work from home.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

The ANA Media Advisory Board has issued two reports — one for the C-suite and the other for Media Practitioners — to address media transformation and reform in the television upfront marketplace.

With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.

Agency Mania Solutions shared advice regarding to role of metrics in managing agencies.

In this webinar, learn how to address the challenges and opportunities pertaining to your agency relationship. Hear how Flock has helped some of the leading brands in the world and their agencies "Get Fit."

Agency Mania Solutions discussed the risk profiles associated with different approaches to agency relationships.

Undisclosed markups are just one of several issues eroding the trust between clients and their agencies. Against an ominous backdrop, the heat is on both sides to not let pain points fester. Here’s what industry leaders at Unilever, Sam’s Club, the ANA, and the 4A’s are doing to make things better.

Use this template to communicate which vendors you are using for various marketing technology categories across your customer lifecycle.

Use this tool to help you design a Request for Proposal (RFP) for a Social Experience System.

Agency Mania Solutions examined the responsibilities that marketers must take on to successfully collaborate with agencies.

Decideware shared insights on some effective approaches to client/agency evaluations.

John Hancock described some of the ways in which its marketing analytics team has elevated the organization’s methods for managing its measurement, analytics, and research partners.

To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.

Agency Mania Solutions examined the concerns that face marketers in their efforts at agency management.

We created the Mobile Application Development Vendor Evaluation to help you compare potential Mobile Application Development solutions.

Use this tool to help you design a Request for Proposal (RFP) for a Social Analytics system.

Use this matrix to compare Content Marketing and Distribution vendor solutions based on your requirements.