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Agency Mania Solutions shared advice for how to improve client/agency collaborations.

The ANA fielded a survey focusing on the current level of trust between client-side marketers and advertising agencies.

A template to create a request for proposal (RFP) for an Influencer Marketing platform.

A template to create a request for proposal (RFP) for an Influencer Marketing service provider.

Use this template to compare solutions for managing and executing your Influencer Marketing program.

The non-profit organization Cuso International and its agency shared insights on how to improve client/agency relationships.

In this video, the non-profit organization Cuso International and its agency shared insights on how to improve client/agency relationships.

To optimize relationships with agencies, nonprofit clients should be clear with expectations, transparent, and prepared to share responsibility.

In preparation for its 100th anniversary, financial services organization TIAA partnered with Joanne Davis Consulting to revamp its agency framework and review process.

By switching to an agency holding company model, Verizon positioned its brand and business for the future.

HP created a marketing-specific program to capitalize on its content and knowledge, which eventually led to an internal training program for both its marketers and its agencies.

Biotech company Gilead Sciences was charged with creating an integrated agency management model to bridge the gap between its marketing operations and procurement teams.

DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.

Adidas has emerged as an innovator and leader in creating experiences that engage their audience and deliver emotional impact by leveraging primary research on Gen Z and millennials. In this session, Adidas's ‎Senior Director, Managing Editor US Newsrooms, Shian-Li Tsang and Swift's VP of Client Strategy, Meredith Chase, will discuss how findings from two research deep-dives on social media use were implemented in the brand's marketing and drove results across the business.

How is technology impacting kids born after 2010, also known as Generation Alpha? And what does this mean for marketers? With the help of Wired Consulting and the world's leading neuroscientists, educators and cultural commentators, Hotwire has uncovered how technology is affecting brain development of these youngsters, the trends that will define this generation and how brands will be able to reach them in the future. But what about right now? New findings address the parents of Generation Alpha across the world to understand what they make of their kids' use of technology and the impact it has on family life – along with what that means for marketers today. Join this session to uncover the findings.

Joseph Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect storm of change and chaos in business and what digital leaders can do about it. Attendees will get a sneak brief to the upcoming book, "Built to Suck: The inevitable demise of the corporation...and how to save it?" and how the "heresy" philosophy is built for companies and brands that know they need to change but are struggling to make the first step. Learn what it means to "put yourself out of business" and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).

In this session, Erika Kweon and Bart Huffman of Reed Smith LLP will aim to break down the impact of GDPR on digital advertising, with a focus on best practices and factors to consider when implementing GDPR compliance.

Social media has cemented itself as its own marketing channel. Long gone is the novelty of judging social media by vanity metrics as marketers are being called on to justify the costs in terms of dollar returns. Jim Meskaukas and Ben Dumas from iNvolved Media will share insights on how to define the particular goals of your brand and segment into categories to be tracked. They will also cover tools available for measurement, and best practices to help ensure you are maximizing your social media investments.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.