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Search returned: 279 document(s).

  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   March 22, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • We Deserve Better

    Knowledge Partners   March 20, 2019  

    Agency Mania Solutions shared advice for how to improve client/agency collaborations.

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  • Enhancing Trust Between Marketers and Agencies

    Research Reports   March 19, 2019  

    The ANA fielded a survey focusing on the current level of trust between client-side marketers and advertising agencies.

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  • Influencer Marketing Platform RFP Template

    Tools   March 8, 2019  

    A template to create a request for proposal (RFP) for an Influencer Marketing platform.

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  • Influencer Marketing Service Provider RFP Template

    Tools   March 8, 2019  

    A template to create a request for proposal (RFP) for an Influencer Marketing service provider.

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  • Influencer Marketing Platform Comparison Template

    Tools   March 8, 2019  

    Use this template to compare solutions for managing and executing your Influencer Marketing program.

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  • How Charities and Agencies Can Better Collaborate: Four Tips

    Event Recaps   February 13, 2019  

    The non-profit organization Cuso International and its agency shared insights on how to improve client/agency relationships.

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  • How Charities and Agencies Can Better Collaborate: Four Tips

    Session Videos   February 13, 2019  

    In this video, the non-profit organization Cuso International and its agency shared insights on how to improve client/agency relationships.

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  • How Charities and Agencies Can Better Collaborate: Four Tips

    Public Videos   February 13, 2019  

    To optimize relationships with agencies, nonprofit clients should be clear with expectations, transparent, and prepared to share responsibility.

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  • Taking Better Approaches to Agency Management and Reviews

    Event Recaps   February 6, 2019  

    In preparation for its 100th anniversary, financial services organization TIAA partnered with Joanne Davis Consulting to revamp its agency framework and review process.

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  • Verizon’s Migration to an Agency Holding Company

    Event Recaps   February 6, 2019  

    By switching to an agency holding company model, Verizon positioned its brand and business for the future.

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  • Building a Marketing Learning Culture at HP

    Event Recaps   January 23, 2019  

    HP created a marketing-specific program to capitalize on its content and knowledge, which eventually led to an internal training program for both its marketers and its agencies.

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  • Taking a Strategic Approach to Marketing and Agency Partnerships

    Event Recaps   January 23, 2019  

    Biotech company Gilead Sciences was charged with creating an integrated agency management model to bridge the gap between its marketing operations and procurement teams.

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  • Cross-Device Identity Solutions RFI Template

    Industry Insights   January 3, 2019  

    DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.

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  • Adidas: Leveraging User Research on Social to Drive Engagement

    Event Recaps   November 15, 2018  

    Adidas has emerged as an innovator and leader in creating experiences that engage their audience and deliver emotional impact by leveraging primary research on Gen Z and millennials. In this session, Adidas's ‎Senior Director, Managing Editor US Newsrooms, Shian-Li Tsang and Swift's VP of Client Strategy, Meredith Chase, will discuss how findings from two research deep-dives on social media use were implemented in the brand's marketing and drove results across the business.

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  • Understanding Generation Alpha

    Event Recaps   November 15, 2018  

    How is technology impacting kids born after 2010, also known as Generation Alpha? And what does this mean for marketers? With the help of Wired Consulting and the world's leading neuroscientists, educators and cultural commentators, Hotwire has uncovered how technology is affecting brain development of these youngsters, the trends that will define this generation and how brands will be able to reach them in the future. But what about right now? New findings address the parents of Generation Alpha across the world to understand what they make of their kids' use of technology and the impact it has on family life – along with what that means for marketers today. Join this session to uncover the findings.

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  • What's Your Heresy?

    Event Recaps   November 15, 2018  

    Joseph Jaffe, Admiral at The HMS Beagle, will discuss how Technology, Startups and Disruption have created a perfect storm of change and chaos in business and what digital leaders can do about it. Attendees will get a sneak brief to the upcoming book, "Built to Suck: The inevitable demise of the corporation...and how to save it?" and how the "heresy" philosophy is built for companies and brands that know they need to change but are struggling to make the first step. Learn what it means to "put yourself out of business" and how to use brand extinction as a launch pad towards business transformation (new business models, revenue streams).

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  • GDPR and Digital Advertising

    Event Recaps   November 8, 2018  

    In this session, Erika Kweon and Bart Huffman of Reed Smith LLP will aim to break down the impact of GDPR on digital advertising, with a focus on best practices and factors to consider when implementing GDPR compliance.

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  • Social Media Best Practices to Drive ROI

    Event Recaps   November 8, 2018  

    Social media has cemented itself as its own marketing channel. Long gone is the novelty of judging social media by vanity metrics as marketers are being called on to justify the costs in terms of dollar returns. Jim Meskaukas and Ben Dumas from iNvolved Media will share insights on how to define the particular goals of your brand and segment into categories to be tracked. They will also cover tools available for measurement, and best practices to help ensure you are maximizing your social media investments.

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  • 2019 Marketing Job Trends and Salaries

    Industry Insights   November 6, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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