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Search returned: 57 document(s).

  • Your Data Needs to Be Diverse, Too

    Industry Insights   April 9, 2021  

    To attain efficient growth impact, marketers seek to connect with multicultural segments in relevant and accurate ways that don’t perpetuate negative or false stereotypes.

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  • Nike & Facebook Responses to #StopAAPIHate Set Promising Example

    Industry Insights   April 1, 2021  

    Over the past year, there has been an increase in anti-Asian hate crimes in the U.S. — and brands need to address this, just as many stepped up and supported the Black Lives Matter movement. Marketers know all too well that words and actions matter — it’s why advertisements exist.

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  • Stop the Hate — The Rise in Violence Against Asian Americas

    CMO Content   March 30, 2021  

    This is an important resource that CMOs can use to help their marketing teams learn more about the increase in anti-Asian hate and violent crimes in America. It also provides a roadmap for what they can do to help stop these incidents and crimes from continuing to happen.

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  • 2020 Census

    Multicultural Excellence Awards   January 15, 2021  

    The U.S. Census Bureau undertook a campaign to promote census participation among Asian-Americans.

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  • #WashTheHate

    Multicultural Excellence Awards   January 15, 2021  

    #WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.

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  • AT&T DIRECTV

    Multicultural Excellence Awards   January 15, 2021  

    AT&T created culturally relevant ads for Japanese, Korean, and Filipino immigrants while maintaining alignment with the brand’s general market presence.

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  • Building a Multicultural Brand with Purpose

    Event Recaps   July 20, 2020  

    In this session, learn how Walker & Company built a brand with purpose from the ground-up.

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  • Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities

    Webinars   June 1, 2020  

    In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.

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  • How Toyota Targets Multicultural Consumers

    Event Recaps   May 22, 2020  

    Toyota shared its multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.

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  • TD Ameritrade: Using WeChat to Connect with Chinese-American Customers

    Event Recaps   May 22, 2020  

    TD Ameritrade developed campaigns targeted at Chinese-American consumers, namely through the use of the social networking app WeChat.

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  • McDonald’s Rise N’ Rave

    Multicultural Excellence Awards   January 15, 2020  

    A morning dance party helped McDonald’s promote its latest breakfast sandwich to millennial and gen Z Asian Americans.

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  • Kim Jung Gi

    Multicultural Excellence Awards   January 15, 2020  

    To win the hearts and minds of its Asian target audience, Xfinity commissioned a mural that focused on the important role Asian Americans have played in film, television, and other storytelling formats.

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  • Smart Living

    Multicultural Excellence Awards   January 15, 2020  

    State Farm’s “Smart Living” campaign aimed to engage tech-savvy Asian-Americans while also driving awareness and consideration for State Farm within home and auto insurance product lines.

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  • How McDonald’s Is Striving for Cultural Relevancy in Today’s Multicultural America

    Event Recaps   November 7, 2019  

    McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.

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  • How McDonald’s Is Striving for Cultural Relevancy in Today’s Multicultural America

    Session Videos   November 7, 2019  

    In this video, McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.

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  • The Asian American Market Report: Understanding The New American Mainstream

    Knowledge Partners   August 26, 2019  

    Claritas’ new report, “The Asian American Market Report: Understanding The New American Mainstream,” presents marketers with insight into the demographics and buying behavior of Asian Americans, the nation’s fastest-growing population segment since 2000.

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  • Diversity in Advertising

    Knowledge Partners   July 29, 2019  

    Adobe shared findings from recent research on attitudes toward diversity in advertising in both the U.S. and the U.K.

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  • How St. Jude Uses Multicultural Marketing to Reach Consumers

    Event Recaps   May 9, 2019  

    At an ANA Multicultural Marketing and Diversity Committee meeting, the vice president of multicultural marketing at ALSAC (the fundraising and awareness organization for St. Jude Children’s Research Hospital) shared how the hospital reaches consumers through omnichannel efforts.

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  • Marketing to Asian-American Consumers: Some Examples from McDonald’s

    Event Recaps   March 20, 2019  

    McDonald’s shared some of its approaches to reaching Asian-American consumers.

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  • Multicultural and Inclusive Marketing: Business Imperatives for Long-Term Growth

    Session Videos   November 6, 2018  

    In this video, AIMM shared its research on the opportunities that multicultural audiences hold for marketers.

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