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  • How to Manage Brand Reputation

    ANA Magazine   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

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  • Brand Affinity and the Need for an Outside Perspective

    ANA Magazine   June 12, 2019  

    Understanding what consumers think of your brand is critical, but it’s not always an easy thing to determine — or understand. Here’s how marketing experts at Hershey, USPS, and Huge, among others, measure consumer brand affinity.

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  • Marketing Amid Organizational Transformation

    Event Recaps   May 31, 2019  

    Industry experts discussed how business models need to adapt to meet the needs and journeys of customers.

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  • Why Marketing Needs Disruption

    Event Recaps   May 31, 2019  

    Ally Financial discussed one of the most pressing issues we are facing as an industry: the death of true creativity.

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  • Marketing Amid Organizational Transformation

    Session Videos   May 31, 2019  

    In this video, industry experts discussed how business models need to adapt to meet the needs and journeys of customers.

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  • Why Marketing Needs Disruption

    Session Videos   May 31, 2019  

    In this video, Ally Financial discussed one of the most pressing issues we are facing as an industry: the death of true creativity.

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  • Why Marketing Needs Disruption

    Public Videos   May 31, 2019  

    Marketers have to remember that, above all, this is a business of the heart and emotional connection with consumers.

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  • Networks and Narratives: Authentic Storytelling in the Digital Age

    Session Videos   May 30, 2019  

    In this video, David Rabkin, Executive Vice President and Head of Global Marketing for American Express' Global Commercial Services division, discussed his perspective on how digital storytelling takes place in a world made up of networks, and the implications of living in a time where being connected is everything.

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  • From Commodity to Crushing It: Creating Brand Preference in a Seemingly Mundane Category

    Session Videos   May 30, 2019  

    In this video, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that US-made products can not only survive, but thrive.

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  • Leveraging Micro-Influencers to Increase Brand Loyalty

    Webinars   May 29, 2019  

    With eSports continuing to grow in popularity and revenue, it is becoming increasingly necessary for brands to connect with this influential audience in an authentic manner. Learn how Toyota and Overwatch League developed an exclusive behind-the-scenes series called Access Granted.

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  • Turning Purpose into Action with Experience Management

    Session Videos   May 29, 2019  

    In this video, SAP's Alicia Tillman explored the evolution of brand value as companies are being increasingly judged on the quality of the experiences they provide.

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  • Experian: Bringing Broadcast Advertising In-House

    Event Recaps   May 21, 2019  

    Daren Levis, director of brand advertising at Experian, will explain how he was able cut the ties of an AOR relationship and go on a successful three-year run of internal broadcast production. He will be joined by Ellen Utrecht of MikeTeevee, who will explain how decoupled production works. They may even inspire some of you to take tackle TV production on your own.

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  • Roar: Rebranding an In-House Agency & a New Retainer Model

    Event Recaps   May 21, 2019  

    Earlier this year, MGM Resorts' in-house agency launched its new branded self: ROAR Communications. Hear why and how the branding decision was made, including aspects of the launch and reception. We'll also dive into their new retainer model for billing!

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  • One Shell of a Journey: From Challenger Brand to Category Leader

    Session Videos   May 17, 2019  

    Get an inside look at how a challenger brand unseated well-known heritage brands in a commodity category with modest budgets and a shell of a lot of creativity.

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  • Reinventing the Marketing Playbook

    Public Videos   May 17, 2019  

    Avocados From Mexico has disrupted the produce marketing playbook to achieve its goal of category expansion.

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  • Constructing a 21st Century Brand

    ANA Magazine   May 17, 2019  

    The writing is on the wall: Consumers increasingly want brands to make a tangible difference in the world and bring about positive social change.

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  • Reinventing the Marketing Playbook

    Event Recaps   May 17, 2019  

    Avocados From Mexico aimed to reinvent produce marketing by challenging the industry status quo to drive disruption in innovative and unexpected ways.

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  • Reinventing the Marketing Playbook

    Session Videos   May 17, 2019  

    In this video, Avocados From Mexico aimed to reinvent produce marketing by challenging the industry status quo to drive disruption in innovative and unexpected ways.

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  • How the Cannabis Industry Is Driving Grassroots Marketing

    Event Recaps   May 16, 2019  

    Grassroots Cannabis discussed how it has found success through grassroots marketing efforts.

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  • How the Cannabis Industry Is Driving Grassroots Marketing

    Public Videos   May 16, 2019  

    Building personal connections on a hyperlocal community level is at the core of all of Grassroots Cannabis’ activations.

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