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  • A New Concern Among Consumers: Brand Safety

    ANA Magazine   August 14, 2020  

    The term ‘brand safety’ has taken on a more literal meaning during the pandemic, with consumers acutely interested in how the products they buy are manufactured, packaged, and distributed.

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  • Growing Online Giving

    The Nonprofit Journal   August 3, 2020  

    Nonprofits sometimes struggle to navigate a digital landscape that can be overwhelming in its possibilities. Here is how to overcome common challenges and take online giving to the next level.

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  • Weakening of Trust?

    The Nonprofit Journal   August 3, 2020  

    With more for-profits involved in societal causes, nonprofits must re-establish trust to advance their missions.

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  • Stepping Up Big-Time

    The Nonprofit Journal   August 3, 2020  

    As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.

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  • The Value of Brand

    The Nonprofit Journal   August 3, 2020  

    The concept of branding is not new in the nonprofit world, but it now plays a broader and more strategic role. This is most evident in beefed-up efforts to ensure a unified branding message permeates every level of the organization; achieving alignment between branding and fundraising is a big part of that.

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  • How to Fundraise on a Tight Budget

    The Nonprofit Journal   August 3, 2020  

    For small nonprofits with limited resources, fundraising is an especially tough task. And in the current climate, where budget slashing is the new normal, driving giving is an even more formidable challenge than ever. Here are nine strategies to help ensure success.

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  • How Brands Can Progress in Times of Crisis

    Event Recaps   July 20, 2020  

    In this talk, Alain Sylvain, Founder & CEO of Sylvain Labs will argue that our ability to move things forward in times of crisis is dependent on activating the instincts that don’t come naturally during a crisis.

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  • Women Are Ambitious

    Event Recaps   July 20, 2020  

    In this session, the Tory Burch Foundation’s Director of Marketing and Digital shares what their team has learned about building brand purpose authentically from the inside out – at scale.

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  • Rethinking Your Business With Human-Centered Design

    Knowledge Partners   July 15, 2020  

    Deloitte Digital provides a framework for customer experience design that accounts for human nature.

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  • Respond, Recover, and Thrive: Aligning with Human Values

    Knowledge Partners   July 15, 2020  

    Deloitte Digital provided a perspective on American values and how they’ve been shaped by the shared experience of the COVID-19 pandemic.

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  • Human Experience in Times of Uncertainty

    Knowledge Partners   July 15, 2020  

    Deloitte Digital describes three trends that are bridging the gap between digital and human experiences.

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  • Growth and Opportunities in Content Marketing

    Research Reports   July 13, 2020  

    In 2019, the ANA partnered with The Content Council to conduct a study on “Growth and Opportunities in Content Marketing.” The study revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase. The report also projected a 42 percent spending hike two years in the future.

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  • Effective Social Media Strategy for B2B and B2C Audiences

    Event Recaps   July 8, 2020  

    Targeting consumers across social networks can be an interesting challenge but adding in an additional layer of B2B and B2C audiences makes it further complicated.

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  • How Molson Coors Evolved

    Event Recaps   July 7, 2020  

    Molson Coors shared how to reshape its approach to recruiting the next generation by delivering breakthrough marketing with greater speed and agility.

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  • Email Marketing in Sensitive Times

    Event Recaps   June 30, 2020  

    This session focuses on the best email marketing techniques to utilize during this period of unease.

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  • LGBTQ+ Consumers

    Ask the Expert Answers   June 24, 2020  

    ANA’s Ask the Expert research service answers the question, "How can I reach the LGBTQ+ Community in a meaningful way?"

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  • The Value of a Brand Safety Officer

    Webinars   June 23, 2020  

    Christine Desrosiers, Brand Safety Officer in Residence and Neal Thurman, Co-founder, discussed the origins of BSI and how it benefits the digital advertising ecosystem.

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  • Building the Cruise Brand Purposefully

    Event Recaps   June 18, 2020  

    As transportation start-up Cruise establishes the foundation of its brand, purpose is at the core.

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  • L.L. Bean Gets S’more Out of Its Seasonal Experiential Campaign

    Event Recaps   June 16, 2020  

    L.L. Bean’s experiential campaign “S’more Out of Summer” helped families find new ways to enjoy the outdoors by establishing a link between the brand and the summer months.

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  • Brand Engagement During Times of Crisis

    Event Recaps   June 16, 2020  

    In the midst of the Covid-19 pandemic, brands have been forced to relate to consumers in new ways. Chicago-based agency Blue Chip shared opportunities for brands amid the disruption.

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