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  • Mastering the Balancing Act Between BX and CX

    Forward   February 18, 2020  

    Brand experience has long been the bedrock of brand-building, and still plays a crucial role in winning consumer affinity. But it’s the rise of the CX era, and its tight focus on every consumer touchpoint, that will future-proof modern brands for the next decade. Smart brands will strike a balance between brand experience and customer experience. Here’s how to get started.

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  • Progressive Insurance

    Event Recaps   February 11, 2020  

    Progressive Insurance shared insight into the rise of influencer marketing, tackling its challenges, examining its unique benefits, and exploring how the company has updated its in-house practice.

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  • Mastercard: Latest Consumer Trends, the Future of Marketing, and Evolution of the Brand

    Webinars   February 5, 2020  

    Mastercard' Cheryl Guerin shared an outlook on the latest consumer behaviors, desires/aspirations, and key trends, discussed the impact of an increasingly connected world on marketing, and shared how Mastercard is evolving its iconic brand and Priceless as a platform.

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  • The Emerging Trends in Video You Need to Know

    Event Recaps   February 4, 2020  

    Experts discussed the current emerging video landscape and around topics such as visibility, frequency management, and third-party verification/measurement.

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  • What You Need to Know About Gen Z

    Event Recaps   February 4, 2020  

    The ANA Educational Foundation (AEF) shared insights on how it is addressing talent from an overall marketing industry perspective.

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  • Graphics Policy Exemption Form

    Tools   February 1, 2020  

    A form that documents requests for exemptions to the graphic use policy.

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  • Creative That Works

    Event Recaps   January 30, 2020  

    The Home Depot drove awareness and attention to its modern products, services, and sensibilities by updating its creative presence in the marketplace.

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  • Building a Performance Digital Media Engine that Drives Business Goals

    Event Recaps   January 30, 2020  

    A combination of performance marketing and brand building have helped Visible make a name for itself in the cell service provider market.

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  • Scaling a Startup and Disrupting the Lending Industry

    Event Recaps   January 30, 2020  

    Through a combination of brand-building and performance marketing, direct-to-consumer financial technology startup Lendly grew to become a $100,000,000 business in just one year.

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  • From Blackrock to the WNBA - How to Bring Brand Strategy to Life in Culture

    Event Recaps   January 29, 2020  

    How do you bring the theory of brand strategy into the everyday life of your organization and society at large? What are the key ingredients to ensure cultural relevance? And how do you know when you succeeded? Hear from Alain Sylvain, founder & CEO of Sylvain Labs, as he shares the stories of the WNBA and BlackRock, why these distinct brands set out to create real change, how they did it, and the long term effects their brand strategies continue to stimulate today.

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  • Penguin Random House: Reaching Latinx Readers Through #CuentosUnidos

    Event Recaps   January 29, 2020  

    To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community. Haley Larson and Daniela Ayuso will share how this campaign engaged Latinx readers across multiple channels while inviting conversation and increasing brand awareness.

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  • The Fight Over Fraud

    ANA Magazine   January 24, 2020  

    Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

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  • Brita: Activating a Purpose-Driven Brand

    Event Recaps   January 23, 2020  

    We all recognize the power of purpose and express our commitment to building purpose-driven brands, but what does it mean in reality? Learn more about Brita's journey to becoming a purpose-driven brand and the complexities of activating a powerful, ambitious brand purpose.

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  • WMxCES Key Themes and Takeaways 2020

    Knowledge Partners   January 23, 2020  

    CES 2020 featured connected, smart, wearable and 5G enabled technologies with a focus on data and privacy, AI, 5G, transportation, connected living, health and wellness, VR, AR and MR, and content, and examined the immediate and future impact of these emerging innovations.

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  • The Attraction of Cultural Magnetism

    Forward   January 16, 2020  

    Being relevant only gets a brand into the consideration set and means competing on price with competitors. But brands with a cultural magnetism create their own gravity beyond the functional dynamics of their category, resulting in a far deeper customer advocacy. Here’s how brands like New Balance, Delta Airlines, Michelob ULTRA, and Wendy’s use brand magnetism to build lasting connections with their customers.

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  • Don't Hate Me Because I am LGBTQ+/World Pride 2019

    Multicultural Excellence Awards   January 15, 2020  

    Pantene’s very first campaign for the LGBTQ+ community aimed to disrupt category conventions by showing the beauty of all transformations and of all people.

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  • Join Us for Good

    Multicultural Excellence Awards   January 15, 2020  

    Eastern Bank’s “Join Us For Good” campaign is the powerful articulation of its brand purpose, welcoming all customers, colleagues, and communities to join a movement focused on building advocacy, embracing social responsibility and helping improve equality in the communities Eastern Bank serves.

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  • Brands in Crisis: Changing Perceptions Through TV Advertising

    Knowledge Partners   December 20, 2019  

    VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.

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  • How a Legacy Brand Stays Relevant

    Event Recaps   December 12, 2019  

    Three key principles have helped legacy brand National Geographic maintain relevance.

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  • Thinking Small Isn’t Small at All

    Event Recaps   December 10, 2019  

    Pearle Vision turned around brand perception and sales by recommitting to its founding promise of being the go-to neighborhood eye care center.

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