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  • New Guidance on Brand Guidelines

    ANA Magazine   March 5, 2021  

    For brands born to a digital world, such as Uber, Twitter, or Airbnb, establishing a detailed set of brand guidelines is a natural course of action. But for more traditional brands forced by the pandemic to adjust to a future online, developing a digital-friendly set of brand guidelines may come with a bout of growing pains.

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  • Taking the Pulse | COVID-19 Recovery Navigator

    Knowledge Partners   March 1, 2021  

    COVID-19 continues to impact America — from both a health and economic angle. Simultaneously, the country continues to grapple with a history of racism as well as the fallout from a tumultuous election cycle. It’s clear that things cannot simply “return to normal".

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  • Keeping the Lights On Broadway

    ANA Magazine   February 26, 2021  

    Theaters and other live performance venues are following changes in consumer behavior closely and creating new media plans that try to anticipate what people will want once they start returning to live theater. While the streaming of Broadway shows has helped keep theater in the public eye amid the pandemic, virtual shows pale in comparison to the real thing.

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  • Digital Ad Spending and Trends In 2021: eMarketer's Outlook

    Event Recaps   February 18, 2021  

    2020 was the toughest year for media spending in over a decade. Digital advertising proved resilient compared to traditional, but growth was well below trend and channel allocations shifted to meet the needs of the pandemic economy. 2021 will bring a return to double-digit growth for digital, and a rebound for traditional media — but not a return to the past. In this session, Nicole Perrin, Principal Analyst from eMarketer will walk you through the most important points of their latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets. Attendees will learn: How fast digital and traditional media spending will grow in 2021 (and beyond) Which channels are driving more investment in digital ads, and why How the pandemic affected advertisers' digital ad allocations, and which of those shifts will be permanent eMarketer's outlook on major trends for digital advertisers to be aware of in 2021 including changes to how they can identify users and measure results, and the continued rise of e-commerce channel advertising

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  • How ADT Cracked The Social Code and Grew Its In-House Team

    Event Recaps   February 18, 2021  

    Social and Content Marketing in 2020 required many marketers to pivot and redefine what success looks like. At the beginning of 2020, ADT's social and content calendar was planned three months in advance. But with the global pandemic changing the world as we knew it, pre-planned content was no longer relevant. ADT's digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social to do: engage, converse, and share. This new holistic content, social, and paid strategy led to continuously record-breaking months -- and the need to grow the team to support all of the manual work across real-time content ideation, social execution, and media optimizations. In this session, attendees will learn: ADT's Social Media and Content talent organization How to build a business case to grow your in-house team Insights into what social content consumers are engaging with

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  • Cancer Won't Wait: Using Media Exposure Data To Attribute 1st Party Conversions For Closed Loop Reporting

    Event Recaps   February 11, 2021  

    Reaching the right target audiences at the right time during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) needed to reach prospective patients by providing them with information regarding cancer-only hospitals in their region. Learn how CTCA launched a nationwide OTT/CTV campaign to inform patients of facilities available for treatment, resulting in a cost per conversion of 60% lower than the campaign target.

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  • ANA Media Leadership Industry Update

    Event Recaps   February 11, 2021  

    ANA Media Leadership Committee members will have an opportunity to hear the latest updates on important media industry initiatives including: Initial findings from ANA KPI Survey GARM Cross-Media Measurement (XMM) PRAM Launch of Media Leadership Growth Council

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  • Shutterstock: The Future of Digital Creative Production

    Event Recaps   February 9, 2021  

    Flo Lau, creative director at Shutterstock, discussed the digital production challenges of the COVID-19 pandemic and the innovative ways creators are leveraging stock imagery and footage to reflect the authenticity of original content.

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  • VF Corporation: Using Google Trends and Other Search Data/Tools for Brand Health

    Event Recaps   February 4, 2021  

    In this session, Brian Lange from the VF Corporation will lead a deep dive into the power of Google Trends and other search data/tools as an indicator of brand health, macro-trends, and standing versus your brand's primary and secondary competitors. We'll also hear about how these data sets have been employed across VF and its brands and across the industry.

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  • Merrell: The Power of Being Outside

    Event Recaps   February 4, 2021  

    In this session, we'll take a deep dive into the Merrell brand, the outdoor footwear and apparel subsidiary of Wolverine. We'll focus on how their brand's mission drives their marketing strategy, their response to the pandemic, and lessons learned along the way.

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  • 2020 Census

    Multicultural Excellence Awards   January 15, 2021  

    The U.S. Census Bureau undertook a campaign to promote census participation among Asian-Americans.

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  • Owning Game-Changing Subcategories, the Only Way to Grow

    Webinars   January 6, 2021  

    In this webinar, learn why the only way to grow (with rare exceptions) is with “must-haves” defining game-changing subcategories with a new or markedly superior customer experiences or brand relationship, an exemplar brand that positions the subcategory, and barriers to competitors.

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  • Can a Pivot to Digital Bring Sales and Marketing into Better Alignment?

    B2B Marketer   January 6, 2021  

    B2B marketers have made little progress in tackling some chronic problems (read: sales-and-marketing alignment) and cultivating digital revenue streams. Could the increase in digital adoption caused by the pandemic help clear some of the logjams and spur an online-first strategy once and for all?

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  • Doritos x Illegal Civ

    Smarties Awards   December 21, 2020  

    To connect with fashion fanatics in the millennial and gen Z generations, Doritos partnered with a streetwear brand to develop a collection inspired by the famous chip.

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  • ANA 2020 Marketing Word of the Year

    Industry Insights   December 14, 2020  

    “Pivot” has been selected by our members as the ANA 2020 Marketing Word of the Year.

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  • The Value of Brand Strategy

    Session Videos   December 8, 2020  

    In this video, a panel of industry veterans discussed how brand strategy lends organizations the ability to deliver messaging that is at once consistent and flexible, among other advantages.

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  • Regular Eggs are Toast: How JUST Successfully Launched a New Product During COVID-19

    Event Recaps   December 8, 2020  

    Eat JUST shared the ways its brand marketing and new product launch were affected by the COVID-19 pandemic.

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  • Regular Eggs are Toast: How JUST Successfully Launched a New Product During COVID-19

    Session Videos   December 8, 2020  

    In this video, Eat JUST shared the ways its brand marketing and new product launch were affected by the COVID-19 pandemic.

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  • Rebranding During a Pandemic

    Session Videos   December 8, 2020  

    In this video, National Instruments explained how it adapted a brand campaign on the fly in response to the COVID-19 pandemic.

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  • The Value of Brand Strategy

    Event Recaps   December 8, 2020  

    A panel of industry veterans discussed how brand strategy lends organizations the ability to deliver messaging that is at once consistent and flexible, among other advantages.

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