Search Marketing Knowledge Center

Artificial Intelligence (AI) and Marketing Ethics

Ethics Issue Alerts March 16, 2023

With the advent of AI and synthetic media across the marketing ecosystem, ethics may not always be factored in and may instead become an afterthought. This can lead to risk for brands.

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ANA Global CMO Growth Council Quarterly Progress Update — Brand Working Team

CMO Content March 9, 2023

The CMO Global Growth Council met to discuss positioning the “brand” as the primary driver of impact and growth.

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Four Tips for Discovering Your Own Brand Purpose

Podcast POVs March 8, 2023

Beyond Profit host Ken Beaulieu shares four tips that will simplify the purpose discovery process and help marketers build a more endearing brand.

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Tokenization and the Future of Brand Marketing: Building the Next Phase of Consumer Engagement

Webinars March 8, 2023

In this webinar, Matt Wurst revisits established strategic frameworks and principles and demonstrates how these new tools and platforms enable brands to reclaim ownership of their content, data, and relationship with consumers.

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Brand Guardianship Index, 2023

Knowledge Partners March 7, 2023

Brand Finance presents its annual report on the world’s top CEOs.

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5 Inspiring Quotes from Marketing Leaders

Industry Insights March 7, 2023

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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Global Top 250 Hospitals, 2023

Knowledge Partners March 7, 2023

Brand Finance conducted a study into the brand strength of the world’s top Academic Medical Centers (AMCs), incorporating all the factors that reflect the development of an AMC brand, the perceptions of key stakeholders, and the benefits that a strong brand brings to the organization.

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Why Balancing the Marketing Mix is Critical During Economic Uncertainty

Podcast Clips March 7, 2023

Nicole Balsam, associate partner and head of brand and digital at Eastward Partners, joined the Champions of Growth podcast to issue a warning about pulling back on investments in brand building when faced with economic uncertainty.

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Protecting Brand in a Performance-Driven World

Industry Insights February 23, 2023

Everyone loves measurement. Put simply, it helps us confirm, amend, and deny various hypotheses and gives us the proof that marketing matters.

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Influencer Marketing Trends Report

Knowledge Partners February 23, 2023

CreatorIQ’s Influencer Marketing Trends Report provides a comprehensive overview of the creator economy, featuring insights from brands, agencies, and creators on trends that have emerged over the past year.

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Brand Love: The Heart of the Matter

Champions of Growth February 21, 2023

Aaron Ahuvia, author and professor of marketing at the University of Michigan-Dearborn, joins host Matthew Schwartz to discuss the contours of brand love and how companies should think about it when it comes to getting their message out and growing their audiences.

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Here’s What Everyone Gets Wrong About Brand Love

Podcast Clips February 21, 2023

Brand love has both its advocates and its skeptics. However, as University of Michigan-Dearborn professor Aaron Ahuvia explained on the Champions of Growth podcast, neither side is entirely right. Find out why.

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Has the Word "Authenticity" Lost All Meaning in Marketing?

Podcast Clips February 21, 2023

Neuro-Insight CEO Pranav Yadav argues that words like “authenticity” and “storytelling” have lost all meaning in the marketing industry, creating a scenario in which marketers have lost their way and finding it more difficult for brands to gain consumer trust.

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Ford Equation: New Product + Diverse Audiences = Business Growth

Conference Sessions February 17, 2023

Since its launch last year, the Ford Maverick has been a major success story. In this video, hear more about the Maverick story, which epitomizes Ford's ambition to reach new audiences in their digital channels of choice with authentic messages that resonate.

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Improving Relations with Local Partners

B2B Marketer February 15, 2023

The pandemic has altered the map when it comes to where people spend their money, with more and more dollars flowing locally. Brands can easily tailor a national message to local markets, of course, thanks to geotargeting and other online tools. But a new study shows that national brands tend to underinvest when it comes to guiding local partners about how to improve their online marketing strategies.

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Keynote: Those Words, but Not Those Words

Conference Highlights February 8, 2023

Message discipline and clearly defining target audiences are critical to building effective marketing communications.

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Is the Super Bowl Still the Tentpole Moment for Advertisers?

Industry Insights February 8, 2023

While the Super Bowl is wildly popular, it’s far from the only game in town. Last year’s Super Bowl garnered over 99 million viewers in the U.S. and a little over 200 million globally, but the most recent World Cup garnered a record five billion global viewers.

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For B2B Ad Creative, Playing It Safe Is Getting Awfully Risky

B2B Marketer February 8, 2023

Saul Colt, founder and CEO of the Idea Integration Co., watched as B2B clients put their ad campaigns on hold during the pandemic. Only half of his business came back in 2021, so Colt decided to shake things up in 2022 and took a big financial risk, hiring 17 cartoonists and comic writers formerly of "MAD Magazine" and "The Simpsons" to beef up the agency's creative muscle and widen the field of prospects to pitch.

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4 Inspiring Quotes on Marketing Transformation

Industry Insights February 7, 2023

ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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