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  • Deck the Halls with Data: A 2020 Holiday Persona Infographic

    Knowledge Partners   October 22, 2020  

    This infographic details three personas brands may want to connect with during the 2020 holiday season: The Self Gifter, The Host, and The Last Minute Shopper.

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  • How to Face the Changed Landscape of Linear and Connected TV

    Forward   October 22, 2020  

    In years past, content meant a few highly rated prime programs and sports. Today, it’s thousands of titles available across multiple platforms, so each consumer can seek what they love. So far, it does not look like there will be a winner in the ad-supported streamlining platforms; instead, those that generate great content will get time from consumers. As the TV landscape continues to shift, marketers will need to change in kind; here’s what they can do to adapt.

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  • The Power of OOH: What Marketers Need to Know Now

    Webinars   October 21, 2020  

    In this webinar, learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T, and Disney — consistently spend disproportionately on OOH.

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  • A Refreshed Interest in Design

    B2B Marketer   October 21, 2020  

    With digital engagement accelerating, B2B marketers are starting to soup-up the look of their websites and other assets. However, many companies have a hard time connecting improved design with the top and bottom lines.

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  • Holiday Persona Guide

    Knowledge Partners   October 20, 2020  

    Inmar details qualities, preferences, and behaviors for five different 2020 holiday shopper personas. Use this info to inform your winter season strategy.

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  • 2020 Holiday Marketing Playbook

    Knowledge Partners   October 16, 2020  

    In this guide Inmar Intelligence explored how a global pandemic is expected to impact the way consumers gather and host, how consumers plan to do their holiday meal and gift shopping, and how the disruption will affect traditions both old and new.

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  • Marketers Search for Light in the ‘Dark Web’

    ANA Magazine   October 16, 2020  

    Despite growing privacy concerns among consumers and a lurch toward the ‘dark web,’ brands can still drive actionable insights from social listening.

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  • How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA

    Webinars   October 15, 2020  

    In this webinar, Marc Guldimann, CEO and co-founder of Adelaide, outlined the tactics for using attention metrics to build predictive models of media impact.

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  • Why COVID-19 Is Driving a Marketing Revolution

    Forward   October 15, 2020  

    While consumers are ready for a renewed sense of normalcy, the shift to digital remains. Marketing teams need an integrated, customer-first strategy that aligns with short- and long-term digital behaviors. The strategy should combine digital and traditional tactics, leverage data to personalize campaigns and maximize reach, and be flexible enough to adapt and scale over time.

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  • Driving Action To Fuel Change

    Event Recaps   October 13, 2020  

    Marketers have been working in an ecosystem that has not kept pace with technology and opportunity. While the speed of change on ways that we can market have grown exponentially, we still work in many legacy systems across measurement, reporting and trading of our media investments. Recently marketers have been more active about banding together to lead this change. Rather than wait for others to create change, marketers have been more active about leading groups. In this session, Ben Jankowski, SVP Global Media at Mastercard and Co-Chair of the ANA Media Leadership Committee will discuss some of the key areas where we need to focus including the steps being taken to create change and what any marketer can do to learn and help. We will also facilitate a group roundtable discussion to gain input on these initiatives and where we should focus our efforts in the future.

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  • Connected TV Research Update

    Event Recaps   October 13, 2020  

    The ANA and Innovid are partnering again on new connected TV research to be fielded in early 2021. In this session, you will learn how this project aims to drive the industry toward a deeper understanding of how CTV is changing within verticals, in particular during the pandemic.

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  • Catering to a New Breed of Shopper

    Forward   October 13, 2020  

    The pandemic has raised the stakes and allure of click-and-collect. That’s because it’s a form of commerce offering more than just a convenience for routine weekly grocery shopping, but also a way to avoid stores altogether.

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  • Using Data to Drive Results: How to Design Smarter Influencer Campaigns

    Webinars   October 8, 2020  

    This webinar shared how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.

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  • Use It or Lose It: How to Refocus Your Upended Marketing Budget to Reach At-Home Audiences

    Webinars   October 7, 2020  

    In this webinar, Danielle Wiley from Sway Group shared expert advice on pivoting from traditional old-school outreach and finding success with today's content creators.

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  • When Finance and Marketing Unite

    Event Recaps   October 6, 2020  

    When procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.

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  • Stay Top-of-Mind with Clients

    Session Videos   October 6, 2020  

    In this video, Georgia Pacific shared key advice on how to make the most of a marketing budget.

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  • When Finance and Marketing Unite

    Session Videos   October 6, 2020  

    In this video, learn that when procurement has a firm understanding of how marketing can be an architect for growth, there can be huge benefits in identifying the right suppliers for the business.

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  • Stay Top-of-Mind with Clients

    Event Recaps   October 6, 2020  

    Georgia Pacific shared key advice on how to make the most of a marketing budget.

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  • A Better Normal: Activating Live Events During COVID

    Webinars   October 6, 2020  

    In this webinar, the APR team and other industry experts discussed observations and considerations for activating live events in a safe manner.

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  • Best Seats in the House: Custom Insights on Sports Viewership in Today’s Environment

    Knowledge Partners   October 5, 2020  

    A VAB custom study conducted pre-COVID functioned to identify how to best engage fans watching live sports from home.

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