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Whether it’s a coupon app that knows one's exact location or a sales associate who can easily call up an online purchase history, customers are growing accustomed to being known. This is creating an opportunity for marketers — and a challenge. Here’s how brands like Volvo and Pringles are using it to enhance their TV advertising.

In this webinar, explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, and learn how brands like SafeAuto, LiveXLive, and Slingshot Health are taking innovative approaches to digital media buying.

Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding marketshare like a cudgel, too big to give up on?

The state of the modern media ecosystem means that CMOs need a comprehensive framework to master all the interconnected challenges of media — operational, technological, creative, and organizational — as an integrated whole. Here’s how to do it.

In this webinar, learn about results from the latest ANA and White Ops study on measuring bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.

In this webinar, learn about the rules of the road for social media marketing, including how to communicate with social influencers and tips for drafting effective contracts.

This quick read highlights the must-know aspects of voice marketing and features a case study from Hellman’s/Best Foods detailing how the brand helped empower consumers in the kitchen with an Alexa skill called “Best Recipes.”

5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

Explore the ways voice-enabled technology is affecting the marketing industry, and review three important considerations for brands activating in the space.

The 2019 Edition of the ANA Marketing Futures Report on voice marketing explores the ways the rapid adoption of voice-enabled devices is changing how consumers search for information, make purchases, and interact with the world around them.

This quick read highlights the must-know aspects of augmented reality and features a case study from Ruffles detailing how a key consumer insight led to an AR-powered mobile game that drove a significant lift in sales.

In its #WMxCannes Key Takeaways, Wavemaker covered the top five themes, implications, and campaigns during the 2019 Cannes Lions International Festival of Creativity.

Review the unique benefits AR avails to marketers and understand what three steps every brand leveraging this tech should take.

The 2019 Edition of the ANA Marketing Futures Report on augmented reality explores the ways brands are using AR to provide customer experiences ranging from fun and flashy to practical and utilitarian.

According to a Kantar forecast, political media campaigns will spend a record $6 billion on advertising in 2020, with the biggest rise in spend allocated to digital media.

Roku remains the leading set-top box/software platform for connected TV sets in the U.S.-- now hitting 41 million devices, according to Strategy Analytics.

Fitbit described how its users create and use communities on its Fitbit Feed.

Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

Adobe explores the present and the promising future of TV advertising, which is being enriched by a variety of new technologies and practices.