Search Results for All Content (access may be restricted)

With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.

The death of TV has been greatly exaggerated. In fact, TV is more vibrant and more watched than it's ever been in its life. However, it’s also a far more complex medium than it’s ever been, and that creates a major challenge for brands trying to reach the right audiences. Here’s how the masters of TV advertising use technology, strategy, and know-how to build effective campaigns in the new golden age of television.

Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

Cultural celebrations and segment specific activations have long been a part of Wells Fargo's multicultural marketing efforts when reaching Hispanic, African American, Asian, LGBTQ, Veterans and PWD customers. These programs have historically been supported on a segment-by-segment basis, been time-bound to cultural moments and have had limited paid media investment. In this session Larissa Acosta, Segments leader for Wells Fargo's integrated brand marketing team, will share Wells Fargo's evolution of Cultural Celebration Marketing towards a holistic creative platform grounded in a universal insight that informs how we show up during cultural and celebratory moments, creating consistency and building equity over time.

In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

As connected TV usage grows, new opportunities for personalized advertising are becoming available to marketers.

Northwell Health is New York State's largest health care provider and private employer, with 23 hospitals, more than 650 outpatient facilities and nearly 15,000 affiliated physicians. In this session, hear from Christina Stolfo, Director, Audience Development at Northwell Health who will share insights on recent digital campaigns and the data-based strategies that made them successful.

This resource offers definitions for an extensive catalog of terms related to email marketing — everything from “A/B test” to “Whitelist.”

This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

The big question facing media is brands’ ability to produce enough relevant creative to take advantage of proliferating platforms.

Brian Lesser, CEO of Xandr, discussed how the television industry will be reinvented by making advertising more relevant to consumers, profitable for media companies, and accountable and efficient for advertisers.

In this video, get a two-minute overview of the 2019 ANA Media Conference.

IHOP drove results with a pancakes-to-burgers media strategy that capitalized on cultural momentum and risk-taking.

Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia, is known for his strong opinions and colorful delivery. He delivered a fast-paced session based on audience questions.

Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.

ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Media Conference.

Terry Kawaja, founder and CEO of LUMA Partners, is a a recognized expert in the Internet and digital media. In this video, he separated fact from fiction, hype from reality to lay out the top trends marketers need to be aware of to drive growth in their businesses.

The creator of the LUMAscape forecasts declining clutter in the digital media and marketing ecosystem.

This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.