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With lower-than-average CPMs, B2B companies are turning to digital advertising to combat the decline in their traditional marketing channels. This reallocation doesn’t equate dollar for dollar, but there has been enough of a budget shift to drive substantial growth via paid digital channels.

This paper published by VAB and Effectv offers a rich analysis of the impact TV has on a brand’s digital storefront and platform.

After a distracting and chaotic year for consumer marketers and retailers, many lessons have been learned. In this webinar, refocus and learn how to tighten up your prospecting, lead nurturing, and customer conversion funnels plus leverage marketing automation and email at every step of the way.

But I don't book the crews on set." "I don't see it on the reel." "We wanted to work with an underrepresented creator, but we couldn't find one in time." You've heard it. Heck, you may have even said it. These mythical statements stand in the way of progress toward real, authentic inclusion across the creative production pipeline. In this session, Pamala Buzick, COO and Director of Partnerships at FREE THE WORK will break down how old ways of working have led to systemic lack of opportunity and representation behind the lens in the advertising ecosystem. We will discuss what current lack of representation and opportunity looks like in our industry and discuss big-picture strategy for how you can make actionable change through intentional hiring goals and data.

In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.

Ford's latest campaign for the all-new 2020 Escape celebrates the defiance, transformation and versatility of black women as creators, marketers, and performers who own their uniqueness and live phenomenally. In this session, hear how Ford partnered with nonprofit organizations Made In Her Image and Girls Make Beats to forward the brand's real-world commitment to hiring women of color and help build the next generation of female production professionals.

Procter & Gamble is seeking to leverage its strength and the voices of its brands to tackle gender and multicultural bias and drive change across the entire creative pipeline. In this session, Ilse Verbunt, one of P&G's production directors, will share how this lofty goal translates to the production process via commitments from internal stakeholders, external agencies, and production partners.

The recent decline in podcast advertising is merely a pandemic-induced blip on the radar. The longer-term outlook remains quite attractive, with spending projected to reach more than $1 billion in 2021. Marketers are whetting their appetite.

Claritas shares real-world tips from more than 300 client acquisition email campaigns — including what metrics provide a true measure of a campaign’s success.

Since COVID-19, there are more people online than ever before, and the opportunity for marketers to reach them with a laser focus is the highest it’s ever been. In this webinar, learn why brands must rely heavily on the ability to connect the dots with data.

With streaming at an all-time high, having a CTV-focused media strategy is now table stakes for advertisers. But it’s not smooth sailing just yet. At the same time as marketers shift ad dollars to streaming TV, they’re waking up to a world with holes in identity resolution, which makes it difficult to accurately engage and report on the new CTV audience.

Between July 1 and September 30, 2020, Innovid analyzed over 60 billion advertising impressions across mobile, desktop, CTV devices, and social platforms to provide a complete view of U.S. video advertising.

To help marketers prepare and keep up with changes in consumer preferences and expectations, Smartly.io surveyed over 2,000 consumers globally to better understand how social advertising impacts the way they view brands. In this webinar, learn more about the results of this survey.

In this webinar, learn how to harness first-party data to extract insights to grow your business, how to use traditional and non-traditional data to get a true 360-degree view of customers, and how to leverage the power of these new insights across multi-channel digital marketing platforms.

One of the most pronounced effects of the pandemic has been the change in how people shop at brick-and-mortar stores: They have become more deliberate in their behavior, focused on keeping within budgets, making fewer visits, and getting in and out as fast as possible.

TV is undergoing a generational shift from linear to a fragmented landscape of digital, over-the-top (OTT), and connected TV (CTV). Now it falls on whether walled gardens or advertisers dictate the terms of this massive transition.

In this webinar, get an inside look into current online consumer shopping trends and how holiday shopping will change in 2020.

Across the country, small- and medium-sized businesses (SMBs) are suffering from closures, restrictions, and changes brought about by the novel coronavirus, and many are scrambling to do what they can to stay in business. To help, a number of B2B brands, including Deluxe, Vistaprint, American Express, and The UPS Store, are developing tools, grants, and resources for SMBs.

In this webinar, join Tyler Lessard at Vidyard for an interactive discussion on how to use video content and viewer engagement analytics to increase conversion rates, generate more leads, and accelerate lead qualification in B2B marketing.

In this study VAB shares the latest data on consumer behaviors and trends across the streaming landscape.