Search Results for All Content (access may be restricted)

Given the rapidly changing digital, social, and programmatic media landscape, the ANA fielded this survey to delve into the topic of media agency compensation practices and the related issues of performance incentives, programmatic compensation/transparency, as well as rebates, discounts, and principal based buying.

Catch&Release recently surveyed 100 advertising professionals and they all agree: UGC is a powerful creative medium that moves the needle in ways traditionally-produced ads just can’t.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.

From AI to gen Z and everywhere in between, the 2019 ANA Digital & Social Media Conference covered all of the cutting-edge trends that will make a difference in your marketing today and in the future. In this piece, we cover our favorite speaker takeaways.

In this webinar, get empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.

Akin to brand identity, every radio commercial (or campaign) has its own unique idea, personality, tone, and voice.

In this webinar, Jim Rockney, partner at Reed Smith LLP, provided an overview of the current legal landscape for website and mobile application accessibility issues.

Most descriptions of programmatic TV imply that it’s merely following a digital advertising programmatic blueprint, but that’s misleading. In fact, TV’s version of programmatic advertising differs from digital media in many ways — but none more so than the relationship between supply and demand of advertising inventory.

Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money.

A recent report predicts that U.S. podcast ad spending will reach $960 million in 2020 and will pass $1 billion in 2022.

A detailed overview of device consumption with a focus on TV viewing and connected device usage.

The sophistication and technical capabilities of programmatic advertising can be bright shiny objects that distract marketers from the fundamentals of TV advertising. Here are three points marketers should keep in mind to ensure their programmatic TV campaigns are seated on solid ground.

For a growing number of B2B marketers, developing online video programming puts a human face on what might otherwise be fairly mundane content.

CMOs have arguably the toughest job in the C-suite. They need to stay abreast of consumer trends and evolving expectations, advances in technology, and the latest innovations. Here are six trends for CMOs and their teams to consider right now when planning for 2020 and beyond.

Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.

Today’s consumer-driven marketing requires a new level of sophistication to meet customers in the right moment on the right channel. Combining digital intelligence with direct mail can be an effective way to get customers to take action.

As the fastest growing sports and cultural phenomenon, esports has quickly become a lifestyle for the coveted generation of consumers who consume content digitally and operate mobile-first.

PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.