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With the TV landscape so fragmented, what should I know about Advanced TV trends, such as OTT (Over-the-Top) and CTV (Connected TV)?

ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and UK, and how to navigate and comply.

As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

It’s up in the air whether megacasting will become the new normal. But running the same program across disparate networks should attract brands looking to land new audiences and stretch their marketing dollars.

In this webinar, learn about benchmarks and insights analyzing indicators that signal higher overall performance regarding multichannel campaign effectiveness.

In this webinar, executives from L'Oreal, Newell, TikTok, and Ad-Lib discussed how data and technology are being leveraged to bridge the gap between media and creative.

Marketers stress that outbound calls should cater to specific accounts, personas, and/or industries, and they should be integrated within the cadence of email campaigns so that every call is highly relevant. “Spray and pray” has run its course.

In this video, hear from a panel of veterans of the nonprofit sector who examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.

Over the past 20 years, Analytic Partners has proven that there is great value and often untapped growth potential by leveraging data and analytics to inform and guide decisions. In celebration of Analytic Partners’ 20th anniversary, the company compiled 20 insights from its experience of turning data into expertise.

A panel of veterans of the nonprofit sector examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.

It’s imperative that event professionals innovate how they approach event planning and proactively open the lines of communication with exhibitors and attendees, creating a transparent workflow so safety mitigation needs are met with confidence.

Beauty company EOS explained how it strove to provide positive brand experiences during a period that for many was filled with turbulence and insecurity.

Over the last 18 months, Lowe’s has been designing the organization of the future to maximize the customer experience. Learn how the company’s iterative approach and agile mentality has allowed them to adapt to a marketing environment that will continue to evolve in the coming months.

ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

Technology and data are accelerating TV’s digitalization, transforming it from a monolithic channel to a multifaceted, dynamic medium. With that evolution comes more sophisticated transaction practices, and conflicting priorities for buyers and sellers.

How can I adopt an agile marketing approach in my organization?

Digital accessibility is not only the right thing to do — it’s mandatory. But how do you protect your brand from legal risk? Kris Rivenburgh, eSSENTIAL Accessibility's Chief Accessibility and Legal Officer, discussed what brands need to know about digital accessibility and the law.

Understand the latest changes to the regulations enforcing the California Consumer Privacy Act (CCPA); where things stand with the California Privacy Rights Act (CPRA), which was approved by the voters in November; and compliance issues surrounding both CCPA and CPRA, with a focus on recent ANA guidance for service providers.We'll also take a look at other regulations marketers should focus on.

As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.