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Playing For Change co-founder Mark Johnson believes music brings the people together. His heralded Songs Around the World project is proof of that.

Understanding local cultural nuances makes a huge difference in establishing long-term relationships with those consumers.

Digital technology has made a profound impact on marketing. Using retargeting-ad technology, businesses can easily and effectively reach the right consumers at the right time with the right messaging.

VAB offers 10 marketing principles that can drive both immediate and sustained brand growth.

Giving thanks, showing gratitude, and helping people aren’t always things you think of when you think about marketing campaigns.

Compared to other generations, gen Xers are a little more cynical, a little more realistic, and a little more loyal. Brands need to craft their messages accordingly.

In this session, learn the keys to why Volvo Car USA’s relationships with lifestyle influencers have been so successful, how Volvo combats influencer fraud, and how Volvo leverages social media and the power of earned media to increase brand affinity.

Sallie Mae’s partnership with rapper Dee-1 has been driven by alignment and leaving room at the table for a creative influencer.

In this video, get a two-minute overview of the 2019 Influencer Marketing Conference.

Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2019 Influencer Marketing Conference.

Customer experience (CX) transformation is a journey that, when done correctly, reorganizes companies around the customer.

In this session, Sallie Mae offered a case study drawn from its experiences with influencer marketing.

Comments, shares, saves, and swipe-ups will replace likes and followers as the key metrics for influencer marketing.

Liquid-Plumr is using influencer-created content to drive its overall advertising efforts.

The OTT product is essentially defined by the content available, and new OTT services are using popular historical content and trending content creators to build their viewership. It’s creating opportunities — and obstacles — for brands. Marketers looking to get the most from their video advertising campaigns need to make sure they have the right set of metrics in place.

Learn how Liquid-Plumr conceived and executed the Will It Clog? campaign that won them a 2019 Gold REGGIE Award for Influencer Marketing, trended on YouTube, and returned Liquid-Plumr back to positive sales and share performance.

What is the best way for brands to buy across platforms and devices? This webinar explored the value of Addressable TV and OTT and why buyers need to consider both when purchasing video inventory.

In this video, learn about best practices and real-world case studies on how SAP has leveraged influencers to create authentic content to grow their audience and achieve tangible business results.

In this video, Steve Ellis, former CEO of WHOSAY, outlined the three simple keys to doing influencer marketing the right way.

Sallie Mae offered a case study drawn from its experiences with influencer marketing.