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  • D2C DNA

    Knowledge Partners   October 18, 2019  

    VMLY&R presents an exploration and explanation of the 23 traits, characteristics, and principles that comprise the full “DNA” of the world’s most successful D2C brands.

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  • How Data Fuels Feeding America

    Greater Good   October 18, 2019  

    Feeding America, the 2019 recipient of the ANA Nonprofit Federation’s Nonprofit Organization of the Year Award, relies heavily on data to increase awareness of the issue of hunger in the U.S.

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  • Buying Into TV’s Future

    Forward   October 17, 2019  

    New online platforms are boosting marketers’ ability to deliver relevant TV ads that drive both short- and long-term business outcomes.

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  • Avocados From Mexico: Brand Storytelling on Social: How Your Brand Can Live Happily Ever

    Webinars   October 16, 2019  

    In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.

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  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

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  • Product Placement Landing Stronger Marketing Punch

    ANA Magazine   October 12, 2019  

    Ad-skipping technology and a sea of content options are creating multiple opportunities for product placement.

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  • TV Advertising in a Connected World: Understanding Measurement, Creative, and Engagement

    Webinars   October 10, 2019  

    In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.

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  • Building and Maintaining a Powerful Social Fandom

    Webinars   October 9, 2019  

    In this webinar, get tips on creating culturally relevant social content in an ownable way that elevates social fandom to drive business impact.

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  • A Culture of Extremes: Exposing the Myths About Video Viewing Behaviors

    Knowledge Partners   October 8, 2019  

    In its latest guide for marketers, VAB explores 15 most common myths about TV viewing.

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  • Brands Raise the Dial on Podcasts

    Insight Briefs   October 8, 2019  

    This Insight Brief discusses the rise of podcasts, and how the emerging channel is influencing advertising and content distribution.

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  • Turning the Page on Magazines

    ANA Magazine   October 5, 2019  

    While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.

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  • The Current State of Consumer Behavior

    Session Videos   October 4, 2019  

    In this video, learn about the current state of marketing and the opportunities in front of brands to adapt and react as marketing matures alongside social media.

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  • The Current State of Consumer Behavior

    Public Videos   October 4, 2019  

    It’s critical for marketers to understand the context of the new platforms in order to create effective strategies.

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  • Direct-to-Consumer Report, 2019 Edition

    Research Reports   October 4, 2019  

    Brands old and new are finding success by implementing the direct-to-consumer model. This report digs into the factors that are propelling this trend into the mainstream.

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  • Email Marketing Strategy 101

    Webinars   October 4, 2019  

    In this webinar, discover the key cornerstones of an effective email marketing strategy along with practical tips on how to implement it.

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  • State of Media 2020 — Trends to Watch

    Public Videos   October 4, 2019  

    Marketers are advised to cap their frequency when entering the streaming TV space.

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  • Product Launch Marketing Brings Brands to Life

    ANA Magazine   October 4, 2019  

    Product launches are a growing opportunity for brands to show that they understand their customers — and know how to cater to them.

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  • Creativity That Builds Connections and Drives Growth

    Public Videos   October 3, 2019  

    Ally has used gamification to increase what is traditionally low consumer engagement with banking.

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  • Taping TV’s Fractured Viewership Back Together

    Forward   October 3, 2019  

    For years, only digital media had the ability to get so granular as to accurately measure return on advertising spend (ROAS). Thanks to advanced data science and machine learning, it is now a reality for TV as well. And while moving a TV measurement program to a more advanced level may seem daunting, there are ways for marketers to start small and scale their efforts as they go.

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  • The Rise of News and Politics as “Sport” and How It Affects Advertisers

    Knowledge Partners   October 1, 2019  

    In its latest insights report, VAB observed the increased viewership and “sport-like” interest and passion exhibited by TV news viewers and how advertisers have taken note.

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