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  • DEI in Marketing

     ASK Answers   June 1, 2023  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"

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  • DEI Internally

     ASK Answers   June 1, 2023  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

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  • How The Guardian’s Sales and Marketing Teams Enhance Ad Performance Reporting

     Podcast Clips   May 31, 2023  

    Luis Romero, SVP of advertising for North America at the sponsorship-funded publication The Guardian, explains how he and his team go above and beyond to ensure their advertisers have a firm understanding of the value they’re getting when they purchase media with the publication.

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  • 5 Benefits of CTV Advertising

     Industry Insights   May 30, 2023  

    CTV advertising is without a doubt one of the best channels to target advertisements to users who are more apt to show interest in your product or service. It reaches wide audiences and allows for precise targeting. Below are five reasons why you should leverage this channel opportunity today.

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  • The CTV Landscape: The Platforms and Their Offerings

     Money Slides   May 27, 2023  

    Media buying platform Direct Donor TV shares a breakdown of the different platforms that populate the CTV landscape and the types of content they provide.

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  • Streaming TV’s Rise and the Diversification of Its Audience, by the Numbers

     Money Slides   May 27, 2023  

    Media buying platform Direct Donor TV shares recent Nielsen and ComScore data that illuminates the increased use of streaming, compares the watch-time it accounts for with broadcast and cable TV, and calculates the growing diversity of its audience.

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  • No Turning Back: AI Is the Future of Social Media

     Industry Insights   May 26, 2023  

    Just as we’ve witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the internet, and in the coming years it’s going to shape social media, and the way people use it, more than any other variable.

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  • Increasing Equity and Impact Through Targeted and Diverse-Owned Media

     Webinar Rewinds   May 25, 2023  

    For decades, multicultural and inclusive segments have been severely under-invested through targeted mediums and content. In this webinar, speakers reviewed the current state of the industry and unveiled the industry ad spend allocation goals for 2025-2028 for linear TV, radio, and diverse-owned media.

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  • 3 Strategies Every Retail Media Offering Needs to Consider

    Industry Insights   May 24, 2023  

    Retail media is quickly becoming one of the highest growth segments in online advertising. As ecommerce continues to grow, retailers of all sizes, along with advertisers across all verticals, are making investments in this new model.

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  • Nielsen’s Commitment to Advancing Measurement for All Audiences

     Event Recaps   May 24, 2023  

    Nielsen’s Matt Devitt shared how his brand’s new Nielsen ONE product is positioned to solve digital measurement challenges and provide a more comprehensive view of how media campaigns perform across multiple channels.

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  • The Strongest Driver of Loyalty? An Emotional Brand Connection

     Money Slides   May 24, 2023  

    Ad agency J.Schmid shares the results of an extensive survey suggesting that an emotional brand connection is the single most powerful factor in persuading consumers to repurchase, recommend, forgive, and trust a company.

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  • Influencer Marketing’s ROI

     Money Slides   May 24, 2023  

    AT&T and social media marketing agency The Social Standard report on data that demonstrates the growth in spending on influencer marketing and the ROI generated by that investment.

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  • The Ongoing Appeal of the Household TV

     Forward   May 23, 2023  

    While consumer views of what TV is are evolving, the dominance of the largest screen in viewers' homes is not. Here's what it means for advertisers.

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  • CTV Isn't Ready for Performance Marketing Yet

    Industry Insights   May 23, 2023  

    I believe it’s important for marketers to test emerging channels, particularly ones delivered through such an advertising-critical device as the TV. It’s also necessary to provide the players in the CTV space with feedback while testing this channel. That’s why we’ve run multiple CTV campaigns across a range of platforms for our clients.

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  • How Brands Can Connect with Health and Wellness Shoppers Today

     Knowledge Partners   May 23, 2023  

    To better understand what is driving purchase decisions, and how brands can optimize for this accelerated category growth, Amazon Ads conducted research in 2022 to help brands dive deeper into the key interests and shopping patterns that can connect them with health and wellness audiences.

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  • Measurement Is a Key Driver in Panera’s Customer Loyalty Program

     Event Recaps   May 23, 2023  

    For Panera, enhancing the customer experience and driving loyalty is key. Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.

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  • A TikTok Shut Down Reminds Advertisers Why a Good Identity Strategy Is a Must

     Industry Insights   May 22, 2023  

    There is a chance that at some point in the future, TikTok will no longer be available in the U.S. This latest news should serve as (yet another) wake-up call for executives who have yet to create a future-proof identity strategy. Few brands use first party data to understand which sites and channels their audience visits at a granular level. If TikTok were to go away, this would leave many brands in the dark about how to find their TikTok audience. As cookie erosion continues, creating a smarter audience framework is a must.

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  • Absolut Appeals to Concert-Goers with a Metaverse Activation

     REGGIE Awards   May 21, 2023  

    Absolut extended into the metaverse with Absolut.Land, a one-of-a-kind blended activation at Coachella, featuring innovative experiences inspired by the brand’s products, heritage, and passion points. The multi-level journey unlocked surprise moments, product promos, and unique metaverse experiences.

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  • This Video Game Promoted Its Launch by Tapping into Parenting Humor

     REGGIE Awards   May 21, 2023  

    God of War Ragnarök launched an integrated campaign across television, social media, and cinemas with a star-studded cast who portrayed fathers humorously seeking parenting advice from the protagonist of the video game.

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  • Progressive Creates a Branded Character to Appeal to Young Homeowners

     REGGIE Awards   May 20, 2023  

    To fuel Progressive’s “Parentamorphosis” campaign momentum and keep up with an evolving audience, the brand introduced “Dr. Rick, Parenta-Life Coach.” In addition to TV, online video was used to target young people who had cut the cord. Progressive also pulled Dr. Rick out of traditional channels by releasing an audiobook.

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