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  • Why More Marketing Teams Are Turning to Audio Streaming to Boost ROI

    Industry Insights   May 18, 2022  

    As consumer behaviors continue to evolve in the wake of the pandemic, brands and businesses must remain responsive to rapidly changing trends. Omnichannel marketing has become essential to achieve adequate reach, and more and more channels — from apps and social media to the burgeoning metaverse — are vying for audience’s attention.

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  • 3 Ways to Enter the Future of Digital Marketing & Interactivity

    Industry Insights   May 18, 2022  

    Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the ever-changing needs of the modern consumer.

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  • That's So Meta, with Jason Velliquette of R3

    Marketing Futures   May 13, 2022  

    The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.

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  • Previously Cast Aside, QR Codes Are Making a Comeback

    ANA Magazine   May 6, 2022  

    Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.

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  • Mastercard — MLB Home Team Advantage Program

    Event Recaps   May 5, 2022  

    For the 2021 MLB season, Mastercard worked with its partners at MLB, and the Boston Red Sox, Los Angeles Dodgers, and Atlanta Braves, to create a small business contest to give these businesses a chance to win e-commerce support, money, and a lot of exposure.

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  • Retail Media Networks 2022

    Ask the Expert Answers   May 4, 2022  

    What are the latest trends and best practices in the Retail Media Networks space?

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  • A Modern Marketer’s Guide to Identity and Privacy in a Post-Cookie World

    Knowledge Partners   May 4, 2022  

    This guide from Goodway Group seeks to assuage marketers’ fears and deliver answers to the most complex challenges they face in a post-cookie world.

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  • Email's Essential Role in Successful Marketing

    Industry Insights   May 4, 2022  

    Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.

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  • Five Tips for Truthful and Transparent Influencer Marketing and Product Reviews

    Knowledge Partners   May 4, 2022  

    Better Business Bureau’s National Advertising Division offered tips for marketers looking to ensure truthfulness and transparency when working with influencers and leveraging product reviews.

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  • Diversity in Production and Postproduction

    Event Recaps   May 1, 2022  

    During a session at the ANA’s 2022 Advertising Financial Management Conference, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.

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  • Storytelling for Tumultuous Times

    Event Recaps   April 29, 2022  

    With business struggling mightily in the first year of the pandemic, Marriott used a content campaign driven by a powerful audience insight to reignite its customers’ passion for travel and to show them how it could be done not just safely, but in a way that was beneficial to society.

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  • Creating Digital Content from Consumer Data

    Event Recaps   April 28, 2022  

    Mary Rodgers, head of marketing communications at Cuisinart, discussed how her brand approaches collecting data and using it to guide the creation of content that connects with consumers and drives interactive campaigns that ultimately lead to business success.

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  • Windstar Cruises’ Digital Video Treasure Hunt

    Event Recaps   April 28, 2022  

    To draw the attention of potential customers to new amenities and features of its cruise line, Windstar Cruises created a video treasure hunt that functioned as a product demonstration in disguise.

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  • Content Marketing in the Influencer Age

    Event Recaps   April 28, 2022  

    Alyson Griffin of State Farm shared how her brand has managed to innovate its content marketing efforts by weaving some of its most valuable marketing assets into pop culture moments and leveraging new and emerging tactics and media like micro-influencers and the metaverse.

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  • Foundations for Building a Retail Media Network

    Event Recaps   April 27, 2022  

    Representatives from Albertsons Companies, Inc. and Reed Smith LLP shared key takeaways and learnings from their recent venture developing Albertsons Companies’ retail media network.

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  • How P&G Studios Helps Reinvent Advertising

    Event Recaps   April 27, 2022  

    P&G’s Kimberly Doebereiner discussed the concept of constructive disruption and shared how P&G’s brands use it as a North Star for their advertising and content activations. With this as a guide, they seek to create brand experiences that are more useful and more interesting than what consumers are used to.

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  • Section 230 and Social Media

    Event Recaps   April 27, 2022  

    Lawyer Robert Corn-Revere reviewed section 230 and challenges that have recently been raised to the regulation.

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  • Happier Than Ever: The Destination

    REGGIE Awards   April 21, 2022  

    Spotify’s experiential marketing campaign promoted the release of Billie Eilish’s new album and the brand’s Enhanced Album feature.

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  • How a Beer Brand Used Sneaker Culture to Win Over NBA Fans

    REGGIE Awards   April 21, 2022  

    With the goal of deepening its relationship with NBA fans, Michelob ULTRA partnered with a famous artist and sneaker designer to create an extremely limited edition NBA Finals bottle and a Reddit-powered release to create a social media frenzy and drive brand engagement.

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  • Sargento and Mondelez International Partner to Launch Balanced Breaks’ Cheese & Crackers Product

    REGGIE Awards   April 21, 2022  

    Sargento partnered with Mondelēz International to create a customized track to excite millennial consumers about its new Cheese & Crackers product launch.

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