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  • Sports Have Become a Jump Ball for Marketers

    ANA Magazine   September 25, 2020  

    Beyond updated TV ads to reflect the current climate and some new in-broadcast signage, what are brands doing to reimagine their sponsorships for professional sports leagues and maximize their value — even with fans relegated to their living rooms?

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  • Diverse Marketing, Inclusive Message

    Insight Briefs   September 24, 2020  

    To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

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  • Cross-Screen Measurement Isn’t the Future; It’s Already Here

    Forward   September 24, 2020  

    The disruption of TV and the decay of linear reach are here. Technology is giving consumers new ways to view TV content, but TV ad planning and measurement often live within legacy tools built for that time when TV was linear only. That’s changing.

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  • Content For Everyone, Everywhere They Go

    Knowledge Partners   September 21, 2020  

    In this report, Adobe shared ways to leverage modern, cloud-native CMS technology to deliver personalized connected experiences across channels and devices in real-time.

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  • The Reinvention of Normal: Lessons on Adapting and Advancing Your Business During a Pandemic

    Knowledge Partners   September 21, 2020  

    In this article, Adobe shared six lessons it learned amid the pandemic that can help companies understand how to be more nimble and adaptable.

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  • The Foundation for Experience-Driven Success

    Knowledge Partners   September 21, 2020  

    In this infographic, Adobe shared insights on how real-time analytics, that inform the personalization, of content create a better branded experience for consumer.

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  • Five Steps to Establish a Strategic Production Spend Management Program

    Webinars   September 17, 2020  

    This session shared five steps to help establish a strategic production spend management program.

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  • Navigating For Collective Trauma

    Event Recaps   September 17, 2020  

    As we increasingly look to companies for leadership, how can brands design for the future as we navigate a collective social trauma? In this talk, Alain Sylvain, founder and CEO of Sylvain Labs, will dive into the psychology of shared trauma in this moment and, as a result, what consumers are really craving from brands as we collectively recover from it.

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  • Case Study: Cheetos House Of Flaming Haute

    Event Recaps   September 16, 2020  

    In this session, we'll hear from the brand marketers that led the Cheetos client and agency team (The Marketing Arm) to gold Reggie Awards in experiential and influencer marketing, as well as a bronze in creativity and innovation. Hear how the client team worked with their agency and the processes they put in place to produce award-winning creative.

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  • COVID-19's Impact On Advertising

    Event Recaps   September 16, 2020  

    There is no doubt that COVID-19 has forced many industries to change how they operate. The pandemic has also changed consumers' mindsets, how agencies operate, and how marketers respond. In this session, we'll go through the trends and potential changes Google is seeing in the advertising industry as it relates to agency management.

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  • Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid

    Webinars   September 15, 2020  

    In this webinar GES Events discussed how to transition from virtual to hybrid events in the future.

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  • The Keys to Direct-to-Consumer Success

    Forward   September 15, 2020  

    Before rushing to copy the offline marketing efforts of direct-to-consumer brands, it’s crucial for traditional brands to first understand the overall purpose driving the strategy. The timing, messaging, and medium also play a part in the broader scheme of the campaign.

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  • Centralize and Automate Production Data and Reporting

    Event Recaps   September 15, 2020  

    Especially timely given COVID-19 and the increase in remote work, Mastercard was able to leverage a new platform (Prodigy) to help them centralize and automate decades-old legacy production admin functions. Prodigy is a new cloud-based marketing production data and reporting platform for content creators.

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  • Ad Industry Economic Update

    Event Recaps   September 15, 2020  

    In this session, we'll take a look at the state of publishers, ad agencies, and advertising overall. This discussion will break down into three major topic areas including: major digital ad platforms; linear TV advertising/streaming ecosystem; and the state of ad agencies.

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  • To Produce or Not to Produce

    Event Recaps   September 15, 2020  

    Stacy Marcus, chief negotiator for the Joint Policy Committee and Matthew Miller, president of and CEO at the Association of Independent Commercial Producers (AICP), discussed the return of production after COVID-19 and the challenges facing brands, production companies, and actors in the new environment.

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  • Q2 2020 Video Benchmarks from Extreme Reach

    Knowledge Partners   September 14, 2020  

    As the pandemic continued into Q2, so did its impact on the video advertising ecosystem, shows the latest Video Benchmarks Report from Extreme Reach.

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  • Navigating the New Video Landscape

    Forward   September 10, 2020  

    Since the pandemic began, video consumption has grown across all categories. But most marketers struggle to take advantage of video because they are caught between traditional linear TV and digital video and they lack the tools to handle both at once.

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  • Reaching an LGBTQ Audience: An OraSure Case Study

    Event Recaps   September 9, 2020  

    The maker of an in-home HIV test described how it reached gay men with its marketing message in a fun and non-judgmental way.

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  • National Wildlife Federation: A Rebranding Story

    Event Recaps   September 9, 2020  

    In this session, we'll take a look at the National Wildlife Federation's new brand strategy, brand identity, and marketing strategy.

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  • Coca-Cola’s Global Story, Shot Entirely From Home

    Event Recaps   September 9, 2020  

    Sarah Traverso from The Coca-Cola Company shared how the brand developed, captured, and produced an ad campaign during the COVID-19 pandemic.

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