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  • Is It TikTok’s Time?

    ANA Magazine   February 28, 2020  

    While still relatively new, TikTok has generated a fair share of users — and controversy. Despite its shaky start, the popularity and levity of the site make it an increasingly alluring option for marketers.

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  • When Brand Equity Isn’t Enough: The New Rules of Growing Market Share

    Knowledge Partners   February 24, 2020  

    When is it time to dig into a trend or ride it out? The latest diet fad, new flavor profiles, or trending ingredients like CBD oil, give new products a quick way to eat into an established brand’s equity. That’s why waiting on the sidelines is no longer an option for brands.

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  • As Reddit Broadens its Appeal, What’s the ‘Ask’ for Marketers?

    ANA Magazine   February 21, 2020  

    Once wary of the no-holds-barred social media platform, brands are finding unique ways to engage with Reddit’s 430 million monthly users.

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  • Benefits of Sponsorship Beyond Revenue

    Event Recaps   February 20, 2020  

    Blue Note described how it capitalizes on the sponsorship opportunities that it offers to benefit its brand.

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  • Curating Immersive Retail Experiences that Drive Results

    Event Recaps   February 20, 2020  

    SHOWFIELDS described how it is using experiences to reinvent retail.

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  • "Queer City" May Be the Best Campaign Ever

    Event Recaps   February 20, 2020  

    WarnerMedia’s Amy Tunick, VP of operations and activation, and Jordan Shavarebi, a filmmaker, shared insights and learnings after creating and planning its interactive and curatorial campaign and exhibit “Queer City: A CNN Experience.”

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  • Marketing CBD Oil

    Event Recaps   February 20, 2020  

    Charlotte’s Web described a marketing campaign to promote CBD oil.

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  • Diversity Needs to Happen, No Matter What the Cost

    Event Recaps   February 20, 2020  

    Anheuser-Busch and Microsoft put diversity at the forefront of the companies’ missions, regardless of the revenue and monetary impact.

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  • First Midwest Bank Uses ABM to Woo Clients Old and New

    Event Recaps   February 18, 2020  

    First Midwest Bank shared the inside scoop for two campaigns: one on prospecting and the other on cross-selling.

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  • Six Is the New 30

    ANA Magazine   February 14, 2020  

    Call it the yin and yang of brand advertising: Six-second ads enjoy a halo effect from related content, while longer ads have more opportunity to tell a story and engage consumers.

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  • The State of Connected TV Report 2020

    Research Reports   February 13, 2020  

    ANA and Innovid have partnered on a new study, “The State of Connected TV Report 2020.” Key findings: connected TV significantly extends reach, provides more interactivity, and increases earned time over standard ad experiences.

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  • TikTok: An Overview of the Social Media Platform

    Event Recaps   February 11, 2020  

    R3 and the San Diego Zoo shared advice on how to make use of the social media platform TikTok, providing real-world illustrations as well.

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  • Building an Influencer Marketing Playbook

    Event Recaps   February 11, 2020  

    Molson Coors shared key tactics on the why, what, where, and how to building influencer marketing capabilities that increase business value.

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  • Progressive Insurance

    Event Recaps   February 11, 2020  

    Progressive Insurance shared insight into the rise of influencer marketing, tackling its challenges, examining its unique benefits, and exploring how the company has updated its in-house practice.

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  • How Pampered Chef Aced Influencer Marketing

    Event Recaps   February 11, 2020  

    Pampered Chef shared digital campaigns and the data-based strategies that made the company successful.

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  • TVB Valentine’s Day 2020 Study

    Knowledge Partners   February 10, 2020  

    As consumers spend more money on Valentine’s Day, broadcast TV is still the best way for advertisers to reach them, according to a new study by TVB.

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  • The Best of 2019 Auto Influencer Marketing

    Event Recaps   February 7, 2020  

    Speakers from MediaPost, Turtle Wax, and Hyundai discussed automakers’ influencer marketing campaigns from 2019.

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  • Driving Consumers Down the E-Commerce Purchase Funnel: How to Gauge True ROI

    Event Recaps   February 5, 2020  

    The shift from brick-and-mortar to e-commerce provides marketers with unprecedented access to consumer data, which if leveraged properly can generate sales growth. Using aggregated data, marketers can create more customized advertisements and promotions that drive conversions.

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  • Building Social Equity Brick by Brick

    Event Recaps   February 5, 2020  

    The LEGO Group’s social media channels leverage trends, contextual insights, and user-generated content to drive meaningful engagement with its fans. This strategy enables LEGO’s social media channels to publish content with little effort, and often at no cost.

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  • Automated Display Campaigns: Measurement and Reporting to Improve ROAS

    Event Recaps   February 5, 2020  

    Marketing automation is now widely available via big digital advertising players, like Facebook and Google. In recent years, advertisers spent billions of dollars on various display advertising campaigns directly through Facebook or third-party vendors.

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