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Driving Rapid Business Growth with Shops
Knowledge Partners October 22, 2021Social Shops are growing rapidly as a new route to market, accelerated by two major forces. Firstly, as the pandemic took hold, eCommerce as a primary shopping channel became the norm (growing by 46 percent) and secondly, social media users grew by 9 percent.
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Why Addressable TV and CTV Need to Coexist in a Cross-Screen World
Forward October 21, 2021The convergence of traditional television and digital video presents unique opportunities for marketers but also adds a layer of complexity. The goal for advertisers is to get away from siloed approaches when it comes to media selection, as the current landscape enables companies to reach audiences whenever and wherever they may be consuming content.
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Walking a Mile in Nisolo’s Shoes: Adapting to Supply Chain Delays and Other Speed Bumps Using DM
Webinars October 20, 2021In this webinar, learn how hand-made shoe brand Nisolo met the challenges of 2020 by testing and adapting with direct mail retargeting and how they are applying their lessons learned in 2021.
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Doritos Builds Brand Partnerships with Diverse Creators
Event Recaps October 19, 2021Doritos described its “Gaming While Black” content program.
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Beauty and the Social Media Beast
Knowledge Partners October 18, 2021Tubular’s 2021 beauty report provides insights gleaned from more than 20 million videos from beauty creators, with recommendations for how industry brands can accelerate innovation and stay relevant.
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Is Your Brand Loved?
ANA Magazine October 15, 2021Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.
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Marketers Play for Keeps
B2B Marketer October 13, 2021Gamification is built around competition, of course, but it can also spur camaraderie among B2B marketing teams. By adding social interaction and personal challenges, gamification gives more and more employees (read: millennials) a way to enjoy their day while striving to hit their business goals.
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Holiday Email Tips to Radically Increase ROI
Webinars October 13, 2021Your holiday season email performance is crucial. Email tactics that drive performance have changed again! Worldata's Jay Schwedelson shared simple tips that will dramatically improve your email marketing performance.
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The North Face: Learnings from a Global Loyalty Relaunch
Event Recaps October 12, 2021Bethany Evans of The North Face (TNF) discussed how the outdoor retailer’s loyalty program was rebranded and redesigned in partnership with TNF customers to deliver on the promise of “Never Stop Exploring.”
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Reimagining a More Inclusive YouTube
Event Recaps October 7, 2021YouTube shared lessons learned while striving to promote diversity.
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Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape
Public Videos October 7, 2021A key objective of brand media strategies should be to elevate the consumer experience.
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Looking Beyond the Open: Building a Resilient Email Strategy in the Age of Consumer Privacy
Webinars October 7, 2021Privacy changes are nothing new to email marketing, and Apple's most recent Mail Privacy Protection changes are a continuation. In this webinar, take a closer look at the Apple-specific changes and an even bigger question: Is it possible to future proof for upcoming privacy changes, and if so where to start?
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The Value of Long-Term Marketing
Ask the Expert Answers October 6, 2021How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?
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Seasonal Marketing in the Midst of the Pandemic at Lowe’s
Event Recaps October 6, 2021Lowe’s showcased some of the seasonal marketing efforts it has undertaken since the onset of the pandemic.
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Unlocking Transformational Growth Through a Media-Plus Strategy
Event Recaps October 6, 2021Long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.
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How TikTok’s Community Commerce is Reshaping the Purchase Journey
Event Recaps October 6, 2021Representatives from TikTok shared how their platform has turned into a powerful force for influencing consumer buying behavior.
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Where to Next with Experiential Marketing: A Year-Long Journey
Session Videos October 6, 2021Each quarter, this year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.
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10 Tips for a Successful Email Marketing Compliance Strategy
Industry Insights October 4, 2021The email compliance area is ever growing, changing, and impactful as we continue to witness an evolution in the development of privacy and data protection regulations around the world. For the email marketer, it’s no longer a completely domestic effort, but rather it’s about the impact of your message on a global scale. How you communicate and engage with your stakeholders via email whether at the local, U.S.-based, or global level means more reviews of best practices.
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Marketing Calendar Template 2022
Tools October 1, 2021A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.
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Marketing Communications Calendar 2022
Tools October 1, 2021Use this professionally designed calendar to organize and communicate all of your marketing activities.
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