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  • Viewer “Rabbit Holes” Are an Untapped Goldmine for Brands

    Industry Insights   March 30, 2023  

    In the same way that short-form content on platforms like YouTube captivated users over a decade ago, free ad-supported television (FAST) channels can lead their viewers down even deeper rabbit holes with long form content. The ability for FAST channels to truly engage audiences and take them on a journey makes ad-supported streaming an increasingly efficient way for advertisers to reach audiences, at scale and in a contextual and targeted way.

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  • Flourishing at the Margins of Local-Market Omnichannel Advertising

    Industry Insights   March 29, 2023  

    Legacy media businesses have been under increasing pressure since the advent of the modern Internet in the 1990s. Once secure with healthy margins on their advertising inventory, media companies have since been forced to adapt to an audience that has fractured across a proliferation of channels and advertisers that are no longer content to spend money without some form of guaranteed return on investment.

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  • Gen Z's Preference for Social Media Over Other Media, by the Numbers

    Money Slides   March 29, 2023  

    Insider Intelligence provides data indicating the strong preference that generation Z has for social media, the amount of time they spend with it, and the specific platforms they use most.

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  • Social Media Is Not Social: Unpacking the 4 Reasons We Can’t Disconnect

    Industry Insights   March 28, 2023  

    There are four core motivations people can have for engaging with the various platforms. These may or may not be conducive to them noticing a brand's content while on a given platform.

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  • How Can Advertisers Get the Most Out of CTV?

    Forward   March 28, 2023  

    As marketers consider the possibilities that CTV presents, they may find the following questions helpful for improving media strategies and getting the most out of their CTV investments.

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  • Amazon Projected to Lose Share of the Retail Media Ad Market

    Money Slides   March 27, 2023  

    Forrester shares data forecasting that Amazon’s share of the retail media ad market will decline by 2024 under pressure from competitors such as Walmart, Kroger, Best Buy, Michaels, Albertsons, and Tesco.

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  • Ad Spend’s Move to Digital, by the Numbers

    Money Slides   March 27, 2023  

    Insurance company Nationwide and the agency Belle Communication cataloged over twenty metrics that marketers can choose between to focus their influencer marketing campaigns, distinguishing between quantitative and qualitative metrics.

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  • Marketers' Favorite KPIs for Retail Media Networks

    Money Slides   March 27, 2023  

    The ANA shares data detailing which KPIs marketers most prefer to use when evaluating the performance of retail media networks.

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  • Video Game Industry Revenue Over the Years

    Money Slides   March 27, 2023  

    The NFL shares data from the 2022 Global Games Market Report that details the revenue generated by the video game industry since 2017, with a projection for the years 2023 to 2025.

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  • Media Rate Usage in Direct Marketing Campaigns

    Money Slides   March 27, 2023  

    Findings from the 2022 ANA Response Rate Report reveal which media direct marketers favor most among email, social media, direct mail, paid search, digital display, and SMS.

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  • Email Users Worldwide to Grow at Three Percent per Year

    Money Slides   March 27, 2023  

    As part of his opening remarks for the 2023 ANA Email Evolution Conference, ANA CEO Bob Liodice cited data from market research firm the Radicati Group that projects that the number of email users worldwide will grow by 3 percent a year through 2026.

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  • A Catalog of Meta Worlds, Precursors to the Metaverse

    Money Slides   March 27, 2023  

    The agency Blue Chip provides an inventory of meta worlds, defining and distinguishing between ones that are corporate owned and ones that are blockchain-based.

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  • Vendors Available to Track Return on Sponsorship Investments

    Money Slides   March 27, 2023  

    Publicis Sport & Entertainment listed the vendors available to assess the brand exposure achieved through sponsorship investments across channels, providing, in addition, the specific value proposition offered by each one.

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  • Marketers' 10 Favorite Retail Media Networks

    Money Slides   March 27, 2023  

    The ANA shares data detailing which retail media networks are most used by marketers and to what extent.

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  • Charting Two Decades of Proliferation of Streaming Services

    Money Slides   March 27, 2023  

    AB InBev offers a timeline illustrating when each streaming platform entered the market and how that has resulted, over time, in an explosion of non-linear content options for consumers.

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  • Radio’s Advertising ROI and Reach

    Money Slides   March 27, 2023  

    Cumulus Media shares Nielsen data on the effectiveness of radio as a marketing channel, demonstrating impressive results across categories.

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  • The Metaverse: A Timeline

    Money Slides   March 27, 2023  

    Marriott provides a timeline of the technological progress that currently situates us on the cusp of a functional metaverse.

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  • ROI by Media Type in Direct Marketing Campaigns

    Money Slides   March 27, 2023  

    Findings from the 2022 ANA Response Rate Report illuminate the ROI that direct marketers achieve with different media, specifically email, social media, direct mail, paid search, digital display, and SMS.

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  • The Popularity of Ad-Supported Streaming

    Money Slides   March 27, 2023  

    Roku offers data that demonstrates how Americans are adopting ad-supported streaming services at a faster rate than non-ad subscription-based services.

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  • Livestreaming Commerce: What It Is, What It Sells, and Where It’s Being Adopted

    Money Slides   March 27, 2023  

    R3 offers an introduction to livestreaming commerce and breaks down, by the numbers, what types of products sell best on the channel and in what regions it’s most popular.

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