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  • Introducing Evidence-Based Metrics

     Knowledge Partners   June 19, 2021  

    This guide from Adelaide covers why using an evidence-based approach to determine media KPIs is so crucial, while providing tips, insights, and real-world examples to help your team do so.

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  • Radio Dials Up the Audio Experience Post-Pandemic

    Forward   June 17, 2021  

    As COVID restrictions began lifting late last year and consumers started to circulate again, radio harnessed what makes it such a special medium for consumers, with a renewed focus on creating immersive experiences built on trust.

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  • Technology Unleashes Creativity for Brands

     Forward   June 15, 2021  

    For technology to add real value for creative teams, it must meet the growing complexity of building, managing, and distributing marketing assets. It also needs to improve the entire creative flow — not just introduce more tools, additional processes, and unwelcome tasks.

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  • Building Your Own Table, with Selle Evans of Masterly Business Solutions

     Marketing Futures   June 11, 2021  

    We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.

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  • B2B Virtual Events, Re-Imagined

     Google   June 11, 2021  

    Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.

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  • New Value for Direct Mail

     Event Recaps   June 3, 2021  

    The USPS examined some marketing strategies and technologies that can assist marketers as they tackle a changing business landscape.

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  • How Brand Experiences Drive Customer Experience with First-Party Data

     Webinars   June 2, 2021  

    In this webinar, Jonathan Yaffe, CEO and co-founder of AnyRoad, shared how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.

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  • The Future of Agencies: Blurred Lines and Reimagined Relationships

     Research Reports   June 1, 2021  

    ANA Marketing Futures gathered perspectives from marketers and subject matter experts to understand how marketers view the future of agency and how its trajectory impacts marketing decision making.

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  • How to Launch an Always-Ready OOH Campaign

     Event Recaps   May 27, 2021  

    Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

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  • How to Launch an Always-Ready OOH Campaign

     Session Videos   May 27, 2021  

    In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

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  • Maximizing Relationships with Influencers to Drive Relevance

     Public Videos   May 26, 2021  

    Playfulness and collaboration are key to unlocking the full potential of OREO’s influencer partnerships.

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  • The Early Bird Catches the Worm — Readying Your Holiday Email Strategy!

     Webinars   May 26, 2021  

    In this webinar, learn from differing brands’ perspectives and get advice and best practices for how to navigate and prepare email marketing campaigns for the 2021 holidays.

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  • How Unilever is Using Technology to Drive Brand Through Conversion

     Webinars   May 26, 2021  

    In this webinar, Aki Technologies and SmartyPaws shared the story of their partnership and collaboration leveraging Aki’s personalization at scale technology and the role that this technology plays in driving brand through conversion.

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  • Leveraging TikTok Influencers to Generate Massive Virality

     Session Videos   May 26, 2021  

    In this video, Julie Roy, Interim CMO at DSW, and Geoffrey Goldberg, co-founder and CCO of Movers+Shakers creative agency, explore best practices when working with TikTok influencers.

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  • How to Go Beyond Organic with Influencers

     Session Videos   May 26, 2021  

    In this session, hear how to leverage influencers beyond their feeds to add value across paid media, online commerce, sweepstakes, ongoing ambassador relationships, and more.

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  • Overview of the 2021 ANA Influencer Marketing Conference

     Public Videos   May 26, 2021  

    In this video, get a two-minute overview of the 2021 ANA Influencer Marketing Conference.

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  • Influencer Contract Must-Haves

     Session Videos   May 26, 2021  

    In this video, the law firm Frankfurt Kurnit Klein & Selz offered guidance for creating influencer contracts.

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  • Which Data Points Most Move the Needle on Influencer Campaigns?

     Session Videos   May 26, 2021  

    In this video, Kelsey Formost, Director of Content Strategy at leading Influencer Marketing platform Tagger Media, talks through the five data points that move the needle most when it comes to influencer marketing: what they are and where to find them, plus how to measure (and repeat!) campaign success.

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  • Olay's Transformation: The Influencer Effect

     Session Videos   May 26, 2021  

    In this video, learn how Olay redefined its influencer strategy, pivoting away from quantity to focus on quality.

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  • Maximizing Relationships with Influencers to Drive Relevance

     Event Recaps   May 26, 2021  

    OREO described the broad net it casts with its influencer program, working with social media personalities, but also global celebrities, cause advocates, and superfans.

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