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  • Driving Rapid Business Growth with Shops

    Knowledge Partners   October 22, 2021  

    Social Shops are growing rapidly as a new route to market, accelerated by two major forces. Firstly, as the pandemic took hold, eCommerce as a primary shopping channel became the norm (growing by 46 percent) and secondly, social media users grew by 9 percent.

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  • Why Addressable TV and CTV Need to Coexist in a Cross-Screen World

    Forward   October 21, 2021  

    The convergence of traditional television and digital video presents unique opportunities for marketers but also adds a layer of complexity. The goal for advertisers is to get away from siloed approaches when it comes to media selection, as the current landscape enables companies to reach audiences whenever and wherever they may be consuming content.

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  • Walking a Mile in Nisolo’s Shoes: Adapting to Supply Chain Delays and Other Speed Bumps Using DM

    Webinars   October 20, 2021  

    In this webinar, learn how hand-made shoe brand Nisolo met the challenges of 2020 by testing and adapting with direct mail retargeting and how they are applying their lessons learned in 2021.

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  • Doritos Builds Brand Partnerships with Diverse Creators

    Event Recaps   October 19, 2021  

    Doritos described its “Gaming While Black” content program.

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  • Beauty and the Social Media Beast

    Knowledge Partners   October 18, 2021  

    Tubular’s 2021 beauty report provides insights gleaned from more than 20 million videos from beauty creators, with recommendations for how industry brands can accelerate innovation and stay relevant.

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  • Is Your Brand Loved?

    ANA Magazine   October 15, 2021  

    Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.

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  • Marketers Play for Keeps

    B2B Marketer   October 13, 2021  

    Gamification is built around competition, of course, but it can also spur camaraderie among B2B marketing teams. By adding social interaction and personal challenges, gamification gives more and more employees (read: millennials) a way to enjoy their day while striving to hit their business goals.

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  • Holiday Email Tips to Radically Increase ROI

    Webinars   October 13, 2021  

    Your holiday season email performance is crucial. Email tactics that drive performance have changed again! Worldata's Jay Schwedelson shared simple tips that will dramatically improve your email marketing performance.

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  • The North Face: Learnings from a Global Loyalty Relaunch

    Event Recaps   October 12, 2021  

    Bethany Evans of The North Face (TNF) discussed how the outdoor retailer’s loyalty program was rebranded and redesigned in partnership with TNF customers to deliver on the promise of “Never Stop Exploring.”

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  • Reimagining a More Inclusive YouTube

    Event Recaps   October 7, 2021  

    YouTube shared lessons learned while striving to promote diversity.

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  • Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape

    Public Videos   October 7, 2021  

    A key objective of brand media strategies should be to elevate the consumer experience.

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  • Looking Beyond the Open: Building a Resilient Email Strategy in the Age of Consumer Privacy

    Webinars   October 7, 2021  

    Privacy changes are nothing new to email marketing, and Apple's most recent Mail Privacy Protection changes are a continuation. In this webinar, take a closer look at the Apple-specific changes and an even bigger question: Is it possible to future proof for upcoming privacy changes, and if so where to start?

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  • The Value of Long-Term Marketing

    Ask the Expert Answers   October 6, 2021  

    How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?

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  • Seasonal Marketing in the Midst of the Pandemic at Lowe’s

    Event Recaps   October 6, 2021  

    Lowe’s showcased some of the seasonal marketing efforts it has undertaken since the onset of the pandemic.

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  • Unlocking Transformational Growth Through a Media-Plus Strategy

    Event Recaps   October 6, 2021  

    Long-time partners The Clorox Company and Meredith Corporation took their relationship to a new level when Clorox began leveraging Meredith’s treasure trove of consumer data to identify and engage shoppers who had not yet had a relationship with the Clorox brand.

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  • How TikTok’s Community Commerce is Reshaping the Purchase Journey

    Event Recaps   October 6, 2021  

    Representatives from TikTok shared how their platform has turned into a powerful force for influencing consumer buying behavior.

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  • Where to Next with Experiential Marketing: A Year-Long Journey

    Session Videos   October 6, 2021  

    Each quarter, this year-long series features the biggest brands and the brightest minds as they share their thoughts on the future of the industry and share some highlights of their plans in experiential marketing over a tumultuous year-long period.

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  • 10 Tips for a Successful Email Marketing Compliance Strategy

    Industry Insights   October 4, 2021  

    The email compliance area is ever growing, changing, and impactful as we continue to witness an evolution in the development of privacy and data protection regulations around the world. For the email marketer, it’s no longer a completely domestic effort, but rather it’s about the impact of your message on a global scale. How you communicate and engage with your stakeholders via email whether at the local, U.S.-based, or global level means more reviews of best practices.

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  • Marketing Calendar Template 2022

    Tools   October 1, 2021  

    A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

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  • Marketing Communications Calendar 2022

    Tools   October 1, 2021  

    Use this professionally designed calendar to organize and communicate all of your marketing activities.

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