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  • 3 Steps to Standardize Measurement in Influencer Marketing

     Industry Insights   August 15, 2022  

    Influencer marketing is growing fast, and the desire to standardize measurement is growing alongside it. The Interactive Advertising Bureau and the Association of National Advertisers are exploring standards to measure the impact of influencer spend, which will be key to evolving the channel as it takes a regular role in the mix alongside search, display, TV, and other advertising staples.

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  • Your Quick Guide to Driving Strategy Using Analysis and Insights

     Knowledge Partners   August 12, 2022  

    Although it can be both complicated and ambiguous, there are ways to lay the foundation for a solid and well-defined digital experience strategy. This article lists five steps to adopt in using analysis and insights to develop a digital strategy.

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  • Lead Generation

     Ask the Expert Answers   August 10, 2022  

    What are the best ways to generate leads for my business?

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  • 5 Inspiring Quotes on Brand Expression & Positioning

    Industry Insights   August 10, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Metaverse and Media

     Knowledge Partners   August 10, 2022  

    Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.

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  • Marketing Operations

     Ask the Expert Answers   August 10, 2022  

    What are trends in marketing operations? How are marketing operations managed?

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  • The Future of Content

     Knowledge Partners   August 10, 2022  

    The Future of Content report by Variety Intelligence Platform offers a big-picture perspective of the massive landscape that is the convergence of the media and technology industries.

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  • 2022 Travel Trends in Hospitality as Pent-Up Demand Outweighs Global Uncertainties

     Knowledge Partners   August 10, 2022  

    ICF Next shared travel and hospitality trends addressing increased demand in 2022, despite uncertainty around COVID-19.

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  • A True and Open Partnership: A Warner Bros. Discovery Case Study

     Industry Insights   August 10, 2022  

    In July ANA released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” In that report, Sebastien Slek, executive director, global sourcing marketing at Warner Bros. Discovery contributed the following case study.

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  • Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)

     Research Reports   August 9, 2022  

    Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

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  • CTV Runs on Targeting: The Data-Driven Strategies You Need to Know

     Event Recaps   August 9, 2022  

    Nonprofits need to meet their potential donors where they are – watching CTV. Richard Geiger from Data Axle walks through the sophisticated targeting that makes this channel truly unique and explores how nonprofits can build out high-converting audiences through effective modeling and segmentation techniques.

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  • A Global Marketing Executive's Perspective on Brand Versus Performance Metrics

    Industry Insights   August 9, 2022  

    Emily Culp, a global marketing executive, former CMO of Keds, and Board Member at Mizzen + Main and Stio & Cordial, recently sat down with the ANA’s Michael Berberich, Senior Director of Content & Marketing, to discuss her views on brand vs. performance metrics and how marketers can make the right decisions for their brand.

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  • Going Beyond Points for the Ultimate Loyalty Program

     Knowledge Partners   August 8, 2022  

    ICF Next shared examples from successful loyalty efforts to help brands discover how to go beyond points to increase the efficacy of their loyalty programs.

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  • Making Scents of Your Brand

     ANA Magazine   August 5, 2022  

    The acceleration in scent marketing is being fueled by consumers' post-pandemic thirst for real-world experiences. A powerful driver for human emotion, scent provides food brands with unique ways to stir engagement and fuel sales. As with other brand extensions, context is critical.

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  • How Brands Are Fighting Ad Fatigue with New Creative Strategies

     Industry Insights   August 5, 2022  

    Brands are somewhat obsessed with audience targeting, to the detriment of ad creative. Nielsen has long held that creative is responsible for about half of a campaign’s overall performance, with targeting much lower.

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  • Metaverse Deep Dive, with Media.Monks

     Marketing Futures Podcast   August 4, 2022  

    Catherine D. Henry and Lewis Smithingham of Media.Monks take us on a deep dive into the world of virtualization. They discuss how the rise of the metaverse will affect the future of work, product development, and, of course, marketing.

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  • Procurement’s Definition of Value Must Be Maximum Growth and Impact

     Industry Insights   August 3, 2022  

    Last week ANA released the report, “Procurement 2022: The Good, the Bad, and the Ugly.” One of the most fundamental debates about procurement is their definition of value. Is it lowest cost or maximum growth and impact? In the new report we asked procurement, as well as marketing and agencies, “Please indicate where on the continuum below the marketing procurement group stands in terms of its definition of what constitutes value.”

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  • Inflation and the Advertising Industry

     Ask the Expert Answers   August 3, 2022  

    How is inflation affecting the ad industry and media spend?

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  • The Rise of Retail Media Networks

    Industry Insights   August 2, 2022  

    Retail media networks (RMNs) are becoming essential to the modern digital marketing landscape. These advertising platforms run on the digital properties of specific stores, allowing brands to reach consumers near the closest point of sale. For example, a brand like Lay’s or Tostitos can leverage a grocery chain’s RMN to advertise to consumers searching for snacks on the retailer’s website or app.

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  • How D2C Brands Can Leverage Influencers and Affiliate Marketing

    Industry Insights   August 1, 2022  

    As D2C brands enjoy hyper-growth mode thanks to consumers’ increasingly digital habits, savvy marketers are looking to influencers and affiliate marketers to expand their reach. The key to running a successful campaign, regardless of which method you choose, is simple: design it around your goals and customers, and the results you desire will follow.

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