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Marketers Pack Up for the (Perpetual) Holiday Season
ANA Magazine September 30, 2022Christmas in July? Not quite. But the shopping season, previously relegated to the last several weeks of the year, is now in perpetual motion due to online shopping. What's more, amid a creaky economy and the potential for a recession later this year, consumers are gathering up their gifts earlier than ever.
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How and Why Brands Need to Up Their Influencer Game
Industry Insights September 29, 2022Influencer marketing is no longer in its infancy. Globally, it now feels like it’s going through its messy teenage years but is quickly moving towards maturity. One sign is the shift from campaign-based influencer interactions to fully-fledged always-on influencer programs.
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How the AHN Orthopaedic Institute’s “Fewer Stitches” Campaign Used Baseball to Drive Awareness of its Services
In-House Excellence Awards September 29, 2022The AHN Orthopaedic Institute leveraged its status as the official medical provider of the Pittsburgh Pirates to promote its minimally invasive services and quell the fears of its target audience.
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Real Ways to Deliver ROI with Data Enrichment
Industry Insights September 29, 2022The modern marketer’s job now extends beyond eye-catching creative, impression volume, and engagement metrics. Marketing teams must define customer bases with the highest lifetime value — and then deliver those audiences at appropriately scaled acquisition and retention costs. As the ad industry looks for ways to maximize the use of data and audience insights amid cookie deprecation, data enrichment is moving to the forefront.
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Frito-Lay’s “'Twas the Night Before Super Bowl” Leverages a Star-Studded Cast of NFL Legends to Lift Sales
In-House Excellence Awards September 29, 2022Frito-Lay created a star-studded Super Bowl ad featuring legendary NFL greats to drive sales and bring joy to football fans during the pandemic.
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Bai Boost Fights Gender Discrimination in Gaming
In-House Excellence Awards September 28, 2022Beverage brand Bai Boost drew attention to the harassment of women in the gaming world and created a bot to intercept negative comments online and turn them into positive ones.
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Pepsi Promotes Itself as the Best Drink for Burgers
In-House Excellence Awards September 27, 2022Pepsi sought to promote awareness of how well it pairs with food.
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Data: Seeing the Big Picture
Industry Insights September 27, 2022Effectively gathering and quantifying consumer data is no longer a luxury, but a necessity in today’s market. Huge quantities of data can be amassed at dizzying speeds, and the amount of campaign information accessible to marketers has grown at an exponential rate. Between 2010 and 2020, the amount of data utilized by marketers increased from 1.2 trillion gigabytes to 59 trillion gigabytes, according to Forbes. However this statistic does not take into account the ways in which that data was communicated.
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Campaigns That Drive Connections
Knowledge Partners September 27, 2022What if you could tie all your marketing efforts together with a “Big Idea” that stood out from the competition? People will notice, remember, and consider your brand.
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Molson Coors Brewing Company
In-House Excellence Awards September 27, 2022To celebrate its partnership with Team Penske and the unveiling of The Blue Deuce, the smoothest car in NASCAR, Keystone Light designed the smoothest grill in the world and awarded it to one lucky fan during the biggest grilling weekend of the year.
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Valley Bank Does an Internal Podcast
In-House Excellence Awards September 27, 2022Valley Bank created an in-house podcast, amplifying the voices of staff members across the organization, from C-suite executives to interns.
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Customer Loyalty
Ask the Expert Answers September 27, 2022How can I encourage loyalty within my customer base?
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Bridging the Gap Between Linear and Addressable TV
Forward September 27, 2022Did General Motors sell vehicles based on TV ads delivered to the right audiences at levels that indicate a positive ROI? An audit of its campaign efforts on linear TV and addressable TV formats reveals the answer.
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The CPG Guide to CTV
Knowledge Partners September 27, 2022Consumer behavior is changing at an unprecedented speed. And this velocity creates new challenges for CPG brands. Notably, brand loyalty is shifting, reach is disaggregated across channels, consumers are preferring ecommerce shopping, and their ROI is growing increasingly difficult to quantify.
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LIFEWTR Life Unseen
In-House Excellence Awards September 26, 2022To expose and combat representational blind spots, LIFEWTR embarked on a multi-platform collaboration with 20 diverse creatives, including renowned designer, editor, and producer Issa Rae, to elevate underrepresented creatives, inspire artists and solidify the brand as an ally to the creative generation.
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This Brand Dialed Up the Nostalgia to Connect with Generation X on Social Media
In-House Excellence Awards September 26, 2022To connect with the very brand-resistant generation X audience, Klondike turned back the clock and dialed up the nostalgia, turning its social feeds into a celebration of ’80s and ’90s culture and engaging 40-to-55-year-olds with content that hearkened back to their childhoods.
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CVS’s One Step Closer COVID-19 Vaccination Campaign
In-House Excellence Awards September 26, 2022What will the COVID-19 vaccine bring you one step closer to? This is what CVS Health asked in an omni-channel campaign encouraging people to get vaccinated. The One Step Closer campaign directly resulted in 3.3 million Americans getting vaccinated at CVS Health.
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Splash Blast TikTok Campaign and #TheSplashdance Challenge
In-House Excellence Awards September 26, 2022The Splash Blast flavored bottled water beverage launched on a new platform, targeting a new audience with the #TheSplashDance Challenge on TikTok.
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Reducing Customer Acquisition Costs Comes Down to Zero-Party Data
Industry Insights September 26, 2022Customer acquisition costs are growing. Some have estimated that it costs five times more to acquire a new customer than it does to retain an existing one, as reported by Forbes. With big changes on the horizon such as the deprecation of third-party cookies and a possible economic slowdown, marketers are trying to determine smarter and more efficient ways to acquire and keep customers.
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This Brand Faked 15 Years of Memes to Make a Splash with Its Twitter Launch
In-House Excellence Awards September 25, 2022After spending a decade and a half avoiding the platform, Keurig Dr Pepper brought its popular Original Donut Shop Coffee flavor to Twitter with a stunt that made it seem like the brand had been tweeting all along.
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