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  • Fitness Brands Are Working It Out

    ANA Magazine   April 16, 2021  

    When lockdowns began in March 2020, they accelerated a change in consumer behavior that gyms and other fitness studios had seen coming at a gradual pace for years. Wearables, health tracking apps, and digital media fitness experiences moved to the forefront, and brands had to adapt digital technology like apps and livestreams quickly to meet customers in a new setting — their living rooms.

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  • The New Crisis of Trust In CTV

    Forward   April 15, 2021  

    Amid the rapid growth of connected TV (CTV), marketers are already seeing evidence of fraudsters moving in fast to take advantage of the medium. Ensuring an appropriate industry response and establishing a dialogue regarding fraud in CTV is vital for publishers, tech companies, and advertisers. After all, CTV’s share of media consumption is only going to grow.

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  • OAAA OOH Case Study: Facebook

    Knowledge Partners   April 15, 2021  

    In this case study, Facebook used digital out-of-home (DOOH) placements to thank frontline workers in major cities most affected by the COVID-19 pandemic.

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  • Diversity Inside the Organization

    Ask the Expert Answers   April 14, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

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  • OAAA OOH Case Study: McDonalds

    Knowledge Partners   April 14, 2021  

    McDonald’s launched a campaign destined to reach its target demographic across the nation to promote their 2 for $4 mix and match for breakfast deal.

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  • The Three Social Media Waves of the Black Lives Matter Movement

    Webinars   April 14, 2021  

    In this webinar, discussed the three waves of #BLM awareness, exploring how tech and social media have influenced our perspectives and what it means for marketers going forward.

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  • Leveraging Influencers to Advance Brand Purpose

    Industry Insights   April 14, 2021  

    When brands turn to influencers to promote their products and services, they know how important it is to find ones who share a natural affinity with them; this is perhaps even more true when the brand turns to the influencer not just for a review of their wares, but as a partner in advancing a brand purpose. In these cases, even a hint of inauthenticity can poison the effort.

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  • Brand Activation Legal Webinar: April 2021

    Webinars   April 13, 2021  

    In this webinar, attorneys from Finnegan, Henderson, Farabow, Garrett & Dunner LLP, Anna Naydonov and Margaret Esquenet discussed consumer reviews in advertising.

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  • The Year Streaming Went Supernova: Global Omni-Channel Benchmarks Report

    Knowledge Partners   April 13, 2021  

    In this report, Innovid examines the shift in viewership from linear to connected TV.

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  • Where to Next with Experiential Marketing

    Session Videos   April 13, 2021  

    This panel discussion featured the biggest brands and the brightest minds as they shared their thoughts on the future of the industry and highlights of their plans for 2021 and beyond.

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  • How These Brands Responded After Going Viral for the Wrong Reasons

    Industry Insights   April 12, 2021  

    If a company finds itself subject to unwanted attention, due to consumers using their products irresponsibly, it’s important for brands to reinforce instruction for use, express empathy for any victims and try to help resolve the issue at hand.

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  • Your Data Needs to Be Diverse, Too

    Industry Insights   April 9, 2021  

    To attain efficient growth impact, marketers seek to connect with multicultural segments in relevant and accurate ways that don’t perpetuate negative or false stereotypes.

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  • The Adelaide Privacy and Identity Playbook: Using Quality Metrics to Navigate a Changing Media Landscape

    Knowledge Partners   April 9, 2021  

    Adelaide’s latest playbook covers technical and regulatory challenges to identity created by the consumer privacy movement.

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  • Clubhouse: Social Media's Hottest Club

    Event Recaps   April 9, 2021  

    Clubhouse, an invitation-only audio-chat networking app available only on iOS, is taking social media by storm. Since its launch in April 2020, Clubhouse has amassed a $1 billion valuation (on no revenue) and more than 2 million weekly active users. In this session, R3's Co-Founder and Principal, Greg Paull, will share how Clubhouse has combined key social platform trends to create the app for the next generation. Greg will also discuss the growth potential for the app, what this means for marketers, and how it stacks up against competitors like TikTok, Snapchat and Instagram.

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  • Make Your Social Sweeter: Using Life Moments To Connect With Your Audience

    Event Recaps   April 9, 2021  

    Reaching your audience is one thing but how does a marketer inspire? Connecting the dots between various audiences, your brand, and their daily lives, to have it all come together requires special social storytelling that touches on life moments. Maximizing these opportunities involves agency and brand partnerships that work cohesively together. In this session, hear from digital and social media experts, Jeff Pearson, and Splenda's Matt Thompson, as they speak to the strategies behind creating successful brand social development and execution to make your life a bit "sweeter".

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  • OAAA OOH Case Study: Georgetown University School of Continuing Studies

    Knowledge Partners   April 8, 2021  

    In this case study, the Georgetown University School of Continuing Studies used an out-of-home (OOH) campaign to promote the School, the flexibility of its program formats, and the convenience of its downtown location for students that prefer on-campus classes.

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  • Heineken: How Employee Resource Groups (ERGs) Can Help Drive DE&I

    Event Recaps   April 7, 2021  

    Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.

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  • Cox Communications, Inc. How Employee Resource Groups (ERGs) Can Help Drive DE&I

    Event Recaps   April 7, 2021  

    Implementing or elevating employee resource groups can boost diversity and inclusion in the workplace. Feedback from ERG members can help influence recruitment and retention, communications, the promotion and tenure process, mentorship programs and existing barriers to career development. In today's sessions, Cox Communications and Heineken will share the evolution of ERGs and their best practices.

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  • OAAA OOH Case Study: Hope Not Handcuffs

    Knowledge Partners   April 7, 2021  

    Hope Not Handcuffs, an organization started by Families Against Narcotics (FAN), launched a four month OOH campaign to create awareness about the program and how it can help those in need of recovery.

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  • How Brands, Agencies & Their Partners Can Green The Bid + Make Advertising Sustainable

    Event Recaps   April 6, 2021  

    The advertising industry is remarkably creative - and creates a remarkable amount of carbon and waste. Green The Bid brings together stakeholders from brand, agency, production and post to share how to be part of transforming the production landscape for good and help shift our industry to one that is net carbon-neutral and zero-waste. Green The Bid was founded to break down barriers to enacting environmentally responsible production practices. In this session, learn how this initiative has brought the entire production ecosystem together like never before to make positive change for the future of our industry.

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