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  • With New NCAA Policy, Brands Win Big

    ANA Magazine   September 17, 2021  

    Brands and organizations are scrambling to sign up athletes after NCAA rule changes give amateur athletes the opportunity to sell their name, image, and likeness. Some deals could reach epic proportions. Sports marketing may never be the same.

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  • Living the Pivot Part I, with Joseph Jaffe

    Marketing Futures   September 17, 2021  

    Joseph Jaffe is a jack of all trades—author, CEO, futurist, and now, a late-night talk show host. He joins the pod to discuss the creator economy, livestreaming, and more in part one of a special two-part series.

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  • How to Monetize Influencer Marketing Campaigns

    Webinars   September 15, 2021  

    In this webinar, Courtney Spritzer, CEO and co-founder of social media marketing agency Socialfly, covered the basics of influencer marketing, including how to get started, choosing the right influencers for your brand, and how to make sure your campaigns are set up for success.

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  • How Television is Coping with COVID

    Knowledge Partners   September 14, 2021  

    “Television Copes with COVID” explores the shifting behaviors in creating and viewing content during the pandemic, including the ways in which streaming demand has skyrocketed and how production teams are coping with higher demand for content and the additional costs of COVID-19 safety protocols on set.

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  • Preventing the Perils of Programmatic for Premium Video

    Forward   September 14, 2021  

    The theoretical advantages of programmatic advertising for a marketer are substantial. Lower transaction costs, more precise media targeting, greater flexibility, the ability to optimize creative and media in real time, and, of course, more competitive pricing should all lead to more efficient and more effective marketing. But how does the industry move beyond theory? There is a way.

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  • B2 Awards Showcase How Brands Responded to the Pandemic

    Industry Insights   September 10, 2021  

    The last 18 months of pandemic-afflicted business have thrust a variety of challenges upon brands. Perhaps the most central of which has been how to pivot from being just a seller of products or services to being a partner to customers in crisis response.

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  • Creative Personalization in the New TV and Video Landscape

    Webinars   September 9, 2021  

    The role of video advertising is expanding rapidly with the digitalization of TV and video. In this webinar, learn why the key to enabling this transformation is personalized messaging and content in video; however, brand marketers face a myriad of challenges to overcome across the various video channels.

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  • Bridging the Gap Between Live and Virtual Events

    B2B Marketer   September 8, 2021  

    A recent survey shows that the right hand seldom knows what the left hand is doing when it comes to melding virtual and in-person B2B events.

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  • A Personalized Future, with Mike Barclay of MoEngage

    Marketing Futures   September 7, 2021  

    We're making it personal today at the Marketing Futures Podcast. Mike Barclay of MoEngage joins us to talk the history and future of personalization in marketing.

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  • Flood of College Athletes Become Influencers After NCAA Ruling

    Knowledge Partners   September 6, 2021  

    “First my twin, then my teammate, now my business partner”. That was the Instagram caption written by student athlete Hayley Cavinder as she posed in Times Square, holding hands with her twin sister Hanna. They gazed up at a billboard that announced they are the first student athletes to sign the first deal in collegiate NIL history.

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  • Ready Player Two: Gaming and Social Video

    Knowledge Partners   September 3, 2021  

    While many look back with sweet nostalgia at old gaming consoles and bulky controllers, gaming has entered entirely new territories. Innovations like esports and social media communities create exciting new opportunities for brands and companies, which allows them to reach non-traditional gaming audiences.

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  • How To Reach Out to Influencers (And Get a Response!)

    Knowledge Partners   September 3, 2021  

    Influencer marketing is a multi-billion dollar business with one of the fastest compound growth rates in existence. One of the dangers of working within such a large industry is losing that personal, one-to-one touch when connecting with potential partners.

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  • Should You Include CGI or Virtual Influencers in Your Campaigns?

    Knowledge Partners   September 2, 2021  

    In this article, Tagger explores the emergence of the virtual influencer, and what it means for marketers.

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  • How Much Do Influencers Cost in 2021?

    Knowledge Partners   September 2, 2021  

    In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.

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  • Examples of Exceptional Donor Experiences in Direct Response

    Event Recaps   August 27, 2021  

    Four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.

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  • Examples of Exceptional Donor Experiences in Direct Response

    Session Videos   August 27, 2021  

    In this video, four nonprofits showcased excellence in direct-response marketing through means that included creating humanizing experiences and building community.

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  • How Defenders of Wildlife Incorporates CTV into a Robust Omnichannel Fundraising Strategy

    Session Videos   August 27, 2021  

    To target a custom audience of potential online donors, Defenders of Wildlife and Data Axle created a CTV ad to drive brand awareness and a display retargeting ad with similar creative and messaging. Learn more in this video.

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  • Strategies and Tips to Keep Your Direct Mail Program Thriving

    Public Videos   August 26, 2021  

    Nonprofits are generating direct mail savings through segmentation refinement and postage efficiencies.

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  • Building Up Recurring Revenue You Can Count On

    Event Recaps   August 26, 2021  

    The USO and its partner MissionWired described how it has cultivated a base of recurring donors.

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  • Fire up Your Email Program: Automation, Strategy, Creative

    Session Videos   August 26, 2021  

    Email continues to be the workhorse of any nonprofit’s digital program. But the marketplace is crowded and inboxes are overflowing. In this video, learn how to stand out from your competitors and raise more money by creating an engaged email community.

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