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The New World of Computer Vision
Industry Insights January 20, 2022Imagine watching the NBA Finals – Game 5. LeBron James is on the court driving to score mid-air with seconds left. He shoots and is fouled. Moments later, millions of eyes are on LeBron’s face as he stands on the line with a chance to score for the Lakers and win the game. Time slows to the pace of anticipation. His focus is our focus, his vision is our vision.
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Your Ad Frequency Is Driving Me Insane
Industry Insights January 19, 2022With the pandemic cresting yet another wave, I spent the 2021 holiday season mostly at home in my Brooklyn apartment, avoiding people and resuming many of the habits that got me through the early days of COVID-19 when we were all locked down.
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4 Privacy-Minded Predictions for Data-Based Marketing in 2022
Industry Insights January 19, 2022Financial analysts are hopeful the economy will reach near or full recovery by the end of this year. Such news is music to the ears of retail, restaurant, grocery and gasoline marketers, who will be looking to not only lift sales but also increasingly adapt to a privacy-led world.
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Marketing to Generation Alpha, the Newest and Youngest Cohort
Pulse January 13, 2022The new kids on the block are generation Alpha, kids born after 2010 to predominantly Millennial parents. Following their gen Z predecessor’s footsteps, they are already heavily immersed within the digital world and were born with screens all around them. The resources here discuss some of the ways CX will evolve in 2022.
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How Brands Effectively Use Radio/Audio to Drive Engagement Among Multicultural Audiences
Webinars January 13, 2022In this webinar, learn why and how distinct multicultural audiences consume radio across platforms and how brand marketers perceive the benefits of radio and audio to connect with multicultural audiences.
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Supply Chain Woes Shed Light on Transactional Email Opportunities
Industry Insights January 11, 2022How many times have you bought something online only for it to be delayed, and then not received up-to-date information from the retailer?
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eCommerce: Trends, Best Practices, and Examples
Ask the Expert Answers January 11, 2022How can I optimize my ecommerce marketing strategy?
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What the Rise of Streaming TV Means for Marketers
Champions of Growth January 7, 2022Learn about the rapid growth of streaming TV and how Netflix, Hulu, HBO Max et al. are having an impact on how brands develop, budget, and distribute their advertising. And while streaming networks are commanding a lot more time and attention, it’s also important that marketers not write off linear TV just yet.
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Direct Mail’s Digital Evolution
Knowledge Partners January 6, 2022USPS provided an inside look into the mail innovations powering next-generation marketing campaigns.
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Human by Orientation PRIDE 2020
Multicultural Excellence Awards December 30, 2021In celebration of Pride Month, HBO offered 11 consecutive days of relevant content across platforms to consistently engage its target audience of LGBTQ+ culturally curious millennials.
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TikTok Celebrates Pride Digitally
Multicultural Excellence Awards December 30, 2021TikTok promoted an array of creators from the LGBTQ+ community, gaining visibility for their work on a host of partner platforms.
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Jack Daniels’ New Calle
Multicultural Excellence Awards December 30, 2021Jack Daniels’ New Calle music platform authentically positioned the brand as the leading supporter of the Latin urban music scene at a regional and national level.
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Black Shop Friday
Multicultural Excellence Awards December 30, 2021Chicago advertising agency O'Keefe Reinhard & Paul strove to promote shopping at Black-owned businesses on the day after Thanksgiving.
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How Unilever Built Community Through Tea
Multicultural Excellence Awards December 30, 2021The goal of the “Live Awake/CommuniTEA in Arabic” campaign was to encourage and inspire people in the Arab community in North America, that the effort of a few can truly change the world for many and that when we collectively do the right thing and help others, real change can happen.
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Toyota Partners with Paralympic Champion to Highlight Importance of Strong Adoptive Families
Multicultural Excellence Awards December 30, 2021With the goal of showing consumers how technological advancements in automobiles can enhance life, especially for those with disabilities, Toyota partnered with 13-time Paralympic gold medalist Jessica Long, who suffers from a bone disorder, on a new campaign.
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Chicago Promotes Voter Registration in the Black Community
Multicultural Excellence Awards December 30, 2021The city of Chicago strove to promote voting within its Black community by creating voter registration booths that featured artwork inspired by the protests that George Floyd’s murder sparked.
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How Jägermeister and The Lesbian Bar Project Helped Support Lesbian Bars
Multicultural Excellence Awards December 30, 2021Jägermeister and The Lesbian Bar Project created a short documentary highlighting the struggles of bar owners, community activists, archivists, and patrons in three cities to drive much-needed funding for lesbian bars across the country.
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How When We All Vote Drove Record Voter Turnout Among Generation Z in 2020
Multicultural Excellence Awards December 30, 2021With the goal of increasing voter turnout among generation Z people of color for the 2020 election, When We All Vote ran an omnichannel campaign that appealed to younger voters by focusing on how voting was the best way for them to use their voices and help build the nation they wanted to see.
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Respond2Racism: The First-Responder Twitter Bot
Multicultural Excellence Awards December 30, 2021To combat COVID-19 fueled anti-Asian hate, Goodby Silverstein & Partners created a Twitter bot that responded to anti-Asian tweets with messages from Asian frontline workers about the harmful effects of racist rhetoric.
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Tecate Hosts Virtual Music Festival on a Virtual Patio
Multicultural Excellence Awards December 30, 2021During the pandemic, Tecate launched a monthly virtual series of curated music programming inviting viewers to tune in and support local arts and culture.
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