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  • 2019 Year In Review: Brand Sponsorships By The Numbers

    Knowledge Partners   June 4, 2020  

    In this whitepaper from Hookit, learn about social-media trends in the sports marketing landscape after COVID-19.

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  • Social Sponsorship: Trends With Sports On Lockdown

    Knowledge Partners   June 4, 2020  

    In this whitepaper from Hookit, learn about social-media trends in the sports marketing landscape after COVID-19.

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  • Marketing’s Vital Role in Tackling the COVID-19 Pandemic

    Webinars   May 29, 2020  

    In this webinar, MASB highlighted the research-supported five essential areas of action marketers can take to support consumers during this anxious time and – as quickly as possible – foster an economic recovery afterward.

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  • Experience Essentials: Mastering the complex buyer journey

    Knowledge Partners   May 28, 2020  

    Adobe shared basic tips and tools you need to build a demand marketing plan that covers the range of customer channels, while personalizing at the individual level. Start creating demand programs that keep customers interested and your teams informed.

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  • Experience Essentials: Building Connected Experiences in the Era of Algorithmic Marketing

    Knowledge Partners   May 28, 2020  

    Adobe examined the basics of customer experience (CX) — the building blocks you’ll want to have in place to sustain customer experience management (CXM) success.

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  • Home Furnishings Industry Special Report: Social Media in the Time of Coronavirus

    Knowledge Partners   May 28, 2020  

    ListenFirst released a report that analyzes the global social media impact of coronavirus on home furnishing brands.

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  • Q1 2020 Video Benchmarks from Extreme Reach

    Knowledge Partners   May 28, 2020  

    Extreme Reach’s latest report reveals a shift in the share of video ads served to CTV (vs. mobile, tablet and desktop) and takes an early look at CTV share of impressions for Q2.

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  • Influencer Marketing Essentials – Now and Beyond

    Webinars   May 22, 2020  

    The head of ANA’s influencer marketing practice explained how top brands are maximizing influencer marketing, how brands can navigate its top challenges, what trends are emerging, how to leverage virtual and CGI influencers, and how brands are pivoting their influencer strategies to respond to COVID-19 changes.

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  • The Tipping Point: Applying Shopper Marketing Principles to Retailer E-Commerce

    Event Recaps   May 21, 2020  

    Elizabeth Bleser, senior vice president of integrated media at Blue Chip, and Brandon Nolte, associate director of biddable media at Blue Chip, provided quick-turn solutions for brands to get their retailer e-commerce business up and running, along with guidance for a long-term retailer e-commerce strategy.

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  • Brand Humanity In The Digital Age

    Event Recaps   May 21, 2020  

    Ken Krasnow will discuss how Henkel, a 140-year-old company, is making the move to modern marketing by leveraging storytelling, digital, data and technology to build consumer relationships throughout the path to purchase. This work is leading to the creation of an engagement ecosystem that simultaneously prospects, acquires and retains brand users as well as grows consumer lifetime value through cross selling. Already, Henkel is realizing significant marketing efficiency and efficacy gains by breaking down internal silos and creating better user experiences through consumer relationship marketing, dynamic creative optimization, personalization and machine learning initiatives.

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  • Winning the Holiday Season with “Joy Night In”

    Event Recaps   May 21, 2020  

    Campbell’s drove sales and secured coveted real estate at Walmart during the most competitive time of the year — the Christmas holiday season.

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  • Creativity Built On 5G

    Event Recaps   May 21, 2020  

    RYOT Studio offered a glimpse of some of the current and future applications for 5G technology.

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  • Influencer Marketing

    Ask the Expert Answers   May 20, 2020  

    Influencers are powerful. To foster trust, credibility, and cultural relevance, many brands are utilizing influencers to ignite sales, form strategic engagement plans, and resonate emotionally with people through establishing value and purpose.

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  • Don't Market To Gen Z, Engage Them

    Webinars   May 20, 2020  

    This webinar, led by Rutgers University professor Mark Beal, author of Decoding Gen Z and the recently published, Engaging Gen Z, delved into Gen Z's preferred media, the brands that are leading the way in reaching Gen Z, and the critical difference between ineffectively marketing to Gen Z and effectively engaging this all-important cohort.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   May 20, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • They’re Just Not That Into You

    Forward   May 19, 2020  

    The long-held industry belief that TV, CTV, and digital video would eventually converge, as the adoption of streaming devices grew and cord-cutting and cord-stacking behavior accelerated, is happening much faster than originally anticipated. A new study from Innovid explores best practices for brands looking to optimize personalized CTV ads.

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  • Twitch in 2020

    Event Recaps   May 19, 2020  

    John Koller, VP of Marketing at Twitch, discussed how brands and their agency partners can utilize Twitch in esports, gaming, as well as evolving channels.

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  • 2020 Vision: Trends to Define the Next Decade and Guide Content Marketing

    Event Recaps   May 19, 2020  

    Geoff Colon, Head of Brand Studio at Microsoft, discussed trends that will help to define the next decade — updated based upon COVID-19 — and how those trends impact content marketing strategies.

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  • How to Create a Successful Influencer Program

    Event Recaps   May 19, 2020  

    Working with meticulously picked influencer talent, Finish Detergent was able tap-into a cultural insight and authentically integrate into a Hispanic woman’s household story; thereby evolving mindsets and driving proven sales from the influencer effort.

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  • Using Influencers to Celebrate Life’s Moments

    Event Recaps   May 19, 2020  

    Bosch Automotive Aftermarket group and Bailey Lauerman teamed up in a campaign for the brand’s high-performance windshield wipers. The campaign called “No Rain Checks” celebrates the people who go out and experience life’s important moments, whatever the weather and was supported through a broadcast, radio, digital and social media plan. Learn how Bosch shifted its national messaging from product feature to lifestyle-focused to better address its audience - and hear from Bailey Lauerman’s influencer marketing experts on what it took to speak authentically to the brand’s followers.

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