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  • Upcoming Research on TV Advertising in a Connected World

    Event Recaps   February 14, 2019  

    The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around OTT/CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you’ll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

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  • Novo Nordisk: Media Case Study

    Event Recaps   February 14, 2019  

    Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in driving change to defeat diabetes and other serious chronic conditions. Headquartered in Denmark and with over $16B in annual turnover, NovoNordisk is focused on the affecting change throughout the world through The Triple Bottom Line. In this session, Barry Kull, Commercial Spend Portfolio Lead will discuss how ecosystems are the key to success in reducing complexity and increasingly visibility in media services spend. He will share his experience, the good and the bad, in improving media performance via ecosystems.

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  • Tyson Foods: Advanced TV Case Study

    Event Recaps   February 14, 2019  

    Tyson Foods, Inc. is one of the world's largest producers of chicken, beef, pork and prepared foods that include leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee® frozen bakery, Ball Park®, Wright®, Aidells® and State Fair®. In this session, Courtney Ballantini, Sr Director Media & Consumer Engagement at Tyson Foods will share how the brand is tackling the challenges in the video landscape and their strategies for both digital video and OTT spaces.

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  • 2018 Year in Review: Brand Sponsorships by the Numbers

    Knowledge Partners   February 14, 2019  

    Hookit created a report looking back at the most successful brand sponsorships in 2018.

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  • Which Brands Have the Most Effective Sponsorship Portfolio?

    Knowledge Partners   February 6, 2019  

    Hookit shares which metrics connect most closely with effective sponsorships for brands.

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  • Sponsorship in eSports: a Guide for Brand Marketers

    Knowledge Partners   February 6, 2019  

    Hookit takes a look at the world of eSports, and shares how brands can effectively align with properties in the space to drive ROI.

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  • Marketing’s Hottest Emerging Trends for 2019 from eMarketer’s Geoff Ramsey

    Webinars   February 6, 2019  

    In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.

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  • Assigning TV Credit: A Practical Guide to Attribution

    Knowledge Partners   February 5, 2019  

    This paper shares a comprehensive yet simple understanding of the world of attribution and discusses TV’s value in the marketing mix through a range of case studies.

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  • The Art of Going Viral

    Event Recaps   February 5, 2019  

    Christine Zalocha, VP of marketing at Aura, shared the science behind video “virality” and how to implement an internal strategy that gets consumers to share a brand’s content within their communities.

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  • Yahoo Sports Creates Activations Around Super Bowl

    MediaPost   January 31, 2019  

    Yahoo engages Super Bowl fans with an experiential campaign.

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  • Hulu Partners with Charmin, Coca-Cola to Test Pause Ads

    MediaPost   January 31, 2019  

    Hulu experiments with a new ad format.

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  • The Future of Search: Voice and Visual

    Webinars   January 30, 2019  

    This webinar covered some of the big themes and changes facing the world of search marketing. Learn about case studies on what brands are doing today and get a "future of search" marketer's playbook.

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  • Mastering Social Media in 2019

    Event Recaps   January 30, 2019  

    Erin Silver shared Volvo’s recent digital campaigns and the data-based strategies that have made its initiatives successful as well as her predictions for the social media landscape in 2019.

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  • 2018 Statistical Fact Book: The Ultimate Source for Data-Driven Marketing Insight

    Industry Insights   January 29, 2019  

    The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the ever-changing landscape.

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  • John Deere: An Original Content Marketer

    Event Recaps   January 29, 2019  

    The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.

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  • Tailor-Made TV: How Consumers Custom Design Their TV Viewing

    Knowledge Partners   January 28, 2019  

    This video shares highlights from the VAB’s three-part report that covers DVR, VOD, and TV Everywhere.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   January 24, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • The Emergence of Artificial Intelligence

    Insight Briefs   January 23, 2019  

    This Insight Brief discusses the rise of artificial intelligence in the marketing landscape and includes case studies from Eloquii and Stein IAS as well as insightful Q&As from industry experts.

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  • Business-to-Business Email Marketing

    Ask the Expert Answers   January 23, 2019  

    ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B2B marketing and what are the latest approaches?”

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  • How to Digitally Amplify a Launch Event: Five Tips from Qualcomm

    Event Recaps   January 17, 2019  

    Qualcomm shared advice for giving a physical event an effective presence online.

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