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Marketing to the Corners of the Mind
Forward November 23, 2021In this interview, Jon Gibs, global director of advertising science at Spotify, who oversees the brand’s measurement, research, and audience solutions, shares findings from recent research about audio and what it means for brands.
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Cross-Platform Measurement and the Key to Unlocking Buyer Journey Knowledge
Forward November 18, 2021TV has changed. To reach the masses today, messages must appear everywhere people watch video. This means advertisers must embrace both linear TV and streaming. Cross-platform, unified impression measurement is now essential.
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Instagram as a Marketing Tool
Ask the Expert Answers November 17, 2021ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
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Retail Media Networks: What Are They and How to Get in on the Fun (and Revenue)
Knowledge Partners November 16, 2021Major brands like Walmart, Target, CVS, and Kroger have launched their own retail media networks. This venture into media has been very lucrative for these retailers. In fact, big retailers are headed toward a $100 billion annual margin in retail media alone.
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Five Easy Website Updates to Boost Holiday Sale Conversions
Knowledge Partners November 16, 2021Making a few of these light-lift website updates grounded in your Black Friday/Cyber Monday strategy, you can reach your customers, create a compelling shopping experience, and boost conversions without straining your resources or risking the stability of your website.
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Doritos Cool Ranch — Lessons Learned at the Ranch
Event Recaps November 16, 2021Leveraging a famous hip-hop artist, a well-known 20th century actor, and the biggest song of 2019, Doritos took to the biggest stage in advertising — the Super Bowl — to re-introduce its Cool Ranch flavor to consumers who had begun to turn away from the once-popular product.
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How to Make Your Landing Page Irresistible and Drive Action
Knowledge Partners November 15, 2021Five tips for how a brand can improve customer satisfaction and calls to action on a landing page.
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Marketers Greet the Metaverse
ANA Magazine November 12, 2021Originally the stuff of science fiction, the metaverse is on the verge of reality. Companies are taking an incremental approach to entering what is a very complex universe for brands — and people — to navigate.
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Health, Like Our Salvation, Is Up to Us (with Some Help from Tech)
Industry Insights November 12, 2021Before COVID 19, getting healthcare meant physically going to the doctor or a hospital. However, advances in digital technology not only allow patients to receive healthcare remotely, but to take more control in their health overall. What does this transformation mean outside of the industry, particularly for marketers?
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ANA Data & Direct Marketing Committee Meeting
Session Videos November 10, 2021In this video, hear from industry experts on the latest research into direct marketing and on how the lines between digital marketing and direct mail have blurred.
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Anheuser-Busch InBev’s Tips for Partnering with Influencers
Event Recaps November 9, 2021At a recent meeting of the ANA’s Influencer Marketing Committee, Anheuser-Busch described some of the ways that it capitalizes on partnerships with musical talent to promote its brands, sharing four tips for marketers looking to follow its successful example.
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Influencer Marketing Now and Beyond
Ask the Expert Answers November 3, 2021ANA’s Ask the Expert research service answers the question, “What is the state of influencer marketing, and how can I best leverage influencers?"
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Signal Loss and Creative Data, with Stephanie Bohn of VidMob
Marketing Futures November 3, 2021Stephanie Bohn, Global Chief Brand Officer for VidMob, joined us on the podcast to discuss the company's new report — "The Essential Guide to Signal Loss for Digital Marketers."
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Making Brick and Mortar Relevant Through Experiential Marketing
Event Recaps November 2, 2021Trademark Properties shared examples of some of the tactics it has used to attract traffic to its malls and shopping centers.
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Behind the Campaign: Wine and Cheez-It
Marketing Futures November 1, 2021To recapture consumer attention and reestablish the uniqueness of the brand, Cheez-It developed a collaboration with House Wine to offer a boxed pairing of wine and Cheez-Its, the “ultimate snack pack for grown-ups.”
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Marketers Must Modernize Budget Reallocation Practices to Maximize ROI
Knowledge Partners October 29, 2021New research from BrandMaker and Forrester Research shows how an industry-wide inability to quickly make adjustments to budget and resource allocation leaves marketers in a position where they’re unable to ring the most of ROI out of their efforts.
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Media Choices Have Started to Change As a Result of COVID-19
ANA Magazine October 29, 2021The pandemic has accelerated major changes in media consumption and revealed sharp differences among the various generations when it comes to the type of content they like — and where they find it. But while traditional media vehicles such as broadcast TV may be on the wane, they still command the biggest audiences.
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Creating Moments That Matter: Brands Increasing Partnership in Delivering the Content Consumers Love
Knowledge Partners October 29, 2021TV and film content is more valuable than ever. In this article, BEN shares insights demonstrating the unlimited opportunities for marketers to reach and engage audiences across this evolving media landscape.
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The State of the Audio Landscape and How to Engage New Audiences
Webinars October 28, 2021In this webinar, National Public Media vice president of marketing Lamar Johnson and NPR associate director of audience insights Susan Leland dove into the state of the audio landscape today, where it’s headed, and the impact it can deliver for your brand.
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Chief Tik Tok Officer, with Nerf and Movers+Shakers
Marketing Futures October 28, 2021We spoke with Sarah Madey, Director of Global Franchise Strategy & Management at NERF, and Evan Kaufman, Associate Creative Director at Movers+Shakers, about their innovative "Chief Tik Tok Officer" campaign.
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