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Sales reps increasingly have been using social media technology and principles to establish their personal brands and trustworthiness with leads, boosting conversions.

In 2019 marketers will progress beyond the momentum of the past year, empowered by new opportunities to reach global audiences with more relevant advertising across every connected device. Here are four things innovative marketers will do in the coming year.

Consumers' fear of missing out is very real and not going anywhere. Here's how marketers can tap into the trend to drive their brands forward.

Advertising on local TV doesn’t have to involve extensive negotiations or unique deals with individual markets. It’s available across the U.S. programmatically. Here are six reasons why marketers should add local TV advertising to their video campaign strategies.

A recent study by gumgum discusses the new brand safety crisis and how brands, agencies, publishers, and platforms can limit their risk in today’s complicated digital media environment.

This webinar looked at communication through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived.

Dan Brackett of Extreme Reach discusses simplifying the complexities of online video advertising.

Get tips for five ways to incorporate social media in your experiential activations to extend your event’s ROI, lifespan, and relevance to in-person and virtual attendees.

From radio to podcasts to smartspeakers, the growing prevalence of audio content is undeniable, and it’s creating a massive opportunity for brands that are willing to listen.

Marketing technology company Spectrum Reach created this guide to growing brands through advertising.

The ANA shares the latest advice for making the most of social media, search, mobile, and user-generated content.

Melissa Moschetti, VP and Managing Director of XACTV Network, provided useful insights for TV buying and planning.

Walmart’s in-house agency shared learnings gleaned from its work at redesigning and rebranding the company’s website.

As expectations for authenticity increase, brands are more careful than ever about where they place ads. Yet, matching advertising with quality content remains a murky endeavor in the digital ecosystem.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

Keeping pace with the digital age requires a more sophisticated, agile, and automated approach to audience targeting. AI is the key to getting there.

IBM explained some of the ways in which AI can serve as a powerful resource for marketers.

MailChimp’s Colleen Jones advised content marketers on how to develop their visions, strategies, and content operations.

Mower’s Mary Owusu shared a plan to help marketers optimize their online content for search.

ANA’s Ask the Expert research service answers the question, “Hey Alexa, how do I start using voice search in my marketing efforts?”