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  • Five Ways Marketers Will Adapt to Consumer Power in 2019

    Webinars   January 16, 2019  

    Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.

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  • The Simple Complexity of Social Feeds

    Industry Insights   January 8, 2019  

    Social media is a constantly flowing current of trends and themes — it’s impossible to stay afloat of all the change. But there are things brands can do to be serviceable and engaging online. Here are six tips on how to keep a brand’s social media feeds filled with content that will resonate with consumers.

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  • Next-Generation TV White Paper

    Industry Insights   January 4, 2019  

    In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.

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  • Attribution and the Empowered Marketer: A DMA Whitepaper

    Industry Insights   January 3, 2019  

    Learn why attribution has become a fundamental organizational priority across most marketing organizations.

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  • Cross-Device Identity Solutions RFI Template

    Industry Insights   January 3, 2019  

    DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.

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  • What Did Film Studios Spend on TV Advertising in 2018?

    MediaPost   January 2, 2019  

    While TV film marketing remained flat in 2018, box office revenue grew.

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  • The Key to Consumer Attention Is Relevance

    Forward   December 27, 2018  

    Consumers today have infinite options when it comes to premium content, so brands looking to break through must focus on relevance to keep consumers engaged.

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  • What's It Take to Get Media Right?

    Industry Insights   December 20, 2018  

    The fifth annual Kantar “Getting Media Right” study looks at consumer cross-platform consumption and its effects on marketers’ efforts to gauge ROI. The study’s findings are not encouraging.

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  • 5 Opportunities to Drive B2B Brand Growth

    Industry Insights   December 19, 2018  

    A B2B International survey of large businesses serving B2B markets reveals that B2B marketers are optimistic about their marketing budgets. In light of this, here are five opportunities that present significant potential for growth.

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  • #TrollingisUgly

    Cannes Mobile Lions Awards   December 15, 2018  

    The non-profit Cybersmile campaigned against cyberbullying.

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  • Astronaut Reality Helmet

    Cannes Mobile Lions Awards   December 15, 2018  

    To promote its new show, One Strange Rock, National Geographic recreated the experience of going to space through virtual reality technology.

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  • @SEELIKEMENNA

    Cannes Mobile Lions Awards   December 15, 2018  

    @SeeLikeMenna demonstrated Toyota’s commitment to mobility by elevating the Paralympic Games and empowering Paralympic athletes through a unique Instagram experience.

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  • Snaptivity

    Cannes Mobile Lions Awards   December 15, 2018  

    Technology company Snaptivity uses AI to capture fan reactions at live sporting events and send photos directly to their smartphones.

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  • Welcome to @Apple

    Cannes Mobile Lions Awards   December 15, 2018  

    Apple actively inspires people to take more photos and participate in a larger community — expanding the definition of photography and creativity for its four million followers worldwide.

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  • Destination Pride

    Cannes Mobile Lions Awards   December 15, 2018  

    From its work as a peer-to-peer not-for-profit supporting the LGBTQ+ community, PFLAG Canada knew that inequalities are both widespread and vary widely depending where you are. The organization helped the LGBTQ+ community navigate them, as well as shine a light on global inequalities, engage global LGBTQ+ travelers, and bring scale to PFLAG Canada's mandate.

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  • Invisible Friends

    Cannes Mobile Lions Awards   December 15, 2018  

    Missing Persons Advocacy Network’s brief focused on finding a way to generate new information, clues, and awareness in these cold cases. To do so, the company provided hope and support to the families of the missing and raise awareness of each missing person’s circumstances around their disappearance.

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  • KPN Safe Lock

    Cannes Mobile Lions Awards   December 15, 2018  

    Dutch telecomm company KPN created an innovative device that helped prevent cellphone distractions among young cyclists.

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  • Elton John Legacy

    Cannes Mobile Lions Awards   December 15, 2018  

    Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.

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  • Rain Wi-Fi

    Cannes Mobile Lions Awards   December 15, 2018  

    Mobile provider Tele2 promoted itself by deploying devices across St. Petersburg that used rain power to provide free internet service.

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  • Live Moment of Silence

    Cannes Mobile Lions Awards   December 15, 2018  

    Sandy Hook Promise used Facebook live to encourage users to share a moment of silence for the Sandy Hook Elementary School shooting and donate to help stop gun violence.

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