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While still relatively new, TikTok has generated a fair share of users — and controversy. Despite its shaky start, the popularity and levity of the site make it an increasingly alluring option for marketers.

When is it time to dig into a trend or ride it out? The latest diet fad, new flavor profiles, or trending ingredients like CBD oil, give new products a quick way to eat into an established brand’s equity. That’s why waiting on the sidelines is no longer an option for brands.

Once wary of the no-holds-barred social media platform, brands are finding unique ways to engage with Reddit’s 430 million monthly users.

Blue Note described how it capitalizes on the sponsorship opportunities that it offers to benefit its brand.

SHOWFIELDS described how it is using experiences to reinvent retail.

WarnerMedia’s Amy Tunick, VP of operations and activation, and Jordan Shavarebi, a filmmaker, shared insights and learnings after creating and planning its interactive and curatorial campaign and exhibit “Queer City: A CNN Experience.”

Charlotte’s Web described a marketing campaign to promote CBD oil.

Anheuser-Busch and Microsoft put diversity at the forefront of the companies’ missions, regardless of the revenue and monetary impact.

First Midwest Bank shared the inside scoop for two campaigns: one on prospecting and the other on cross-selling.

Call it the yin and yang of brand advertising: Six-second ads enjoy a halo effect from related content, while longer ads have more opportunity to tell a story and engage consumers.

ANA and Innovid have partnered on a new study, “The State of Connected TV Report 2020.” Key findings: connected TV significantly extends reach, provides more interactivity, and increases earned time over standard ad experiences.

R3 and the San Diego Zoo shared advice on how to make use of the social media platform TikTok, providing real-world illustrations as well.

Molson Coors shared key tactics on the why, what, where, and how to building influencer marketing capabilities that increase business value.

Progressive Insurance shared insight into the rise of influencer marketing, tackling its challenges, examining its unique benefits, and exploring how the company has updated its in-house practice.

Pampered Chef shared digital campaigns and the data-based strategies that made the company successful.

As consumers spend more money on Valentine’s Day, broadcast TV is still the best way for advertisers to reach them, according to a new study by TVB.

Speakers from MediaPost, Turtle Wax, and Hyundai discussed automakers’ influencer marketing campaigns from 2019.

The shift from brick-and-mortar to e-commerce provides marketers with unprecedented access to consumer data, which if leveraged properly can generate sales growth. Using aggregated data, marketers can create more customized advertisements and promotions that drive conversions.

The LEGO Group’s social media channels leverage trends, contextual insights, and user-generated content to drive meaningful engagement with its fans. This strategy enables LEGO’s social media channels to publish content with little effort, and often at no cost.

Marketing automation is now widely available via big digital advertising players, like Facebook and Google. In recent years, advertisers spent billions of dollars on various display advertising campaigns directly through Facebook or third-party vendors.