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VMLY&R presents an exploration and explanation of the 23 traits, characteristics, and principles that comprise the full “DNA” of the world’s most successful D2C brands.

Feeding America, the 2019 recipient of the ANA Nonprofit Federation’s Nonprofit Organization of the Year Award, relies heavily on data to increase awareness of the issue of hunger in the U.S.

New online platforms are boosting marketers’ ability to deliver relevant TV ads that drive both short- and long-term business outcomes.

In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.

In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

Ad-skipping technology and a sea of content options are creating multiple opportunities for product placement.

In this webinar, the speaker shared guidance and best practices to help marketers understand the value of connected TV advertising and offered constructive tips for how to prepare your brand to make an investment in this rapidly growing medium.

In this webinar, get tips on creating culturally relevant social content in an ownable way that elevates social fandom to drive business impact.

In its latest guide for marketers, VAB explores 15 most common myths about TV viewing.

This Insight Brief discusses the rise of podcasts, and how the emerging channel is influencing advertising and content distribution.

While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.

In this video, learn about the current state of marketing and the opportunities in front of brands to adapt and react as marketing matures alongside social media.

It’s critical for marketers to understand the context of the new platforms in order to create effective strategies.

Brands old and new are finding success by implementing the direct-to-consumer model. This report digs into the factors that are propelling this trend into the mainstream.

In this webinar, discover the key cornerstones of an effective email marketing strategy along with practical tips on how to implement it.

Marketers are advised to cap their frequency when entering the streaming TV space.

Product launches are a growing opportunity for brands to show that they understand their customers — and know how to cater to them.

Ally has used gamification to increase what is traditionally low consumer engagement with banking.

For years, only digital media had the ability to get so granular as to accurately measure return on advertising spend (ROAS). Thanks to advanced data science and machine learning, it is now a reality for TV as well. And while moving a TV measurement program to a more advanced level may seem daunting, there are ways for marketers to start small and scale their efforts as they go.

In its latest insights report, VAB observed the increased viewership and “sport-like” interest and passion exhibited by TV news viewers and how advertisers have taken note.