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  • Back to School Shopper Personas

    Knowledge Partners   July 8, 2020  

    Inmar Intelligence identifies four types of back to school shoppers and outlines five opportunities for brands looking to connect with these consumers.

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  • Balancing Linear TV and OTT Advertising in a Topsy-Turvy Market

    Forward   July 7, 2020  

    The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

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  • How Marketing Must Evolve in the Era of Social Distancing and Beyond

    Webinars   July 2, 2020  

    In this webinar, Erik Huberman, CEO & Founder of Hawke Media, discussed actionable tips to leverage the shift in demand to increase customer engagement and build community in the months to come.

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  • The Future of Social Commerce: How Brands Can (and Should) Adapt Their E-Commerce Strategies

    Webinars   July 1, 2020  

    In this webinar, PMG discussed how social platforms are responding to the need to provide seamless shopping experiences, how the landscape of platform buying has evolved, and what brands can and should do now to adapt their e-commerce strategies.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   July 1, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • The Transformation of TV

    Insight Briefs   June 30, 2020  

    This Insight Brief discusses the ways advertisers and content creators are leveraging TV today. What was once a broadcast medium that shared one message to a large audience, TV is now capable of so much more including targeted ads and content that facilitates viewer engagement.

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  • The Intersection of Social Media and Influencer Marketing

    Insight Briefs   June 30, 2020  

    The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

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  • How to Create Engaging Virtual Events during Social Distancing and Beyond

    Webinars   June 29, 2020  

    In this webinar, Ben Holland, On Q Financial’s Vice President of Marketing and former president of the American Marketing Association Phoenix Chapter, shared best practices for virtual events to help you improve your presentations and engage your audience.

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  • Frito-Lay: How to Reignite Brands by Carving Out New and Unexpected Territories

    Webinars   June 26, 2020  

    Marissa Solis, senior vice president, core brands at Frito-Lay, shared how brands like Doritos and Cheetos don't need to reinvent themselves – they need to use the brand's preexisting personality, consumer passions, and values to reignite the role they play in the lives of snackers.

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  • The New Formula Fueling Modern Marketing

    Forward   June 25, 2020  

    Blending empathy and intelligence with a strong dose of creativity is the most effective way for brand marketers to deliver consumer-centered experiences that drive purpose, affinity, and revenue.

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  • Media Transformation and Changing the Timing of the Television Upfront

    Webinars   June 25, 2020  

    Leaders from the ANA Media Advisory Board discussed the upfront as well as other ideas for media transformation and reform.

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  • Improving B2B Marketing

    Event Recaps   June 25, 2020  

    Google offered four general tips for B2B marketers, along with plenty of specific examples.

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  • No More Digital Dilly-Dallying

    B2B Marketer   June 24, 2020  

    With most every brand having to recalibrate its digital capabilities, CMOs have a new opportunity to help shape their company’s future — and increase the overall value of marketing.

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  • Ally Financial: Innovating and Evolving Through Social Media During Uncertain Times

    Webinars   June 24, 2020  

    In this webinar, Ally Financial explained how it uses its social platforms to connect with customers, drive brand awareness, and engage prospects with culturally relevant content.

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  • An Evolving Approach to Experiential: Converting Physical to Virtual

    Event Recaps   June 23, 2020  

    During the COVID-19 pandemic, Bump Club & Beyond successfully re-imagined the summer camp experience to drive dynamic virtual engagements.

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  • The Value of a Brand Safety Officer

    Webinars   June 23, 2020  

    Christine Desrosiers, Brand Safety Officer in Residence and Neal Thurman, Co-founder, discussed the origins of BSI and how it benefits the digital advertising ecosystem.

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  • Navigating Sports Partnerships in the Age of COVID-19

    Event Recaps   June 23, 2020  

    Dunkin’ Brands and Fenway Sports Management (FSM) discussed the sports agency/brand relationship, the work they’ve executed together in the past, and the state of sports partnerships during the coronavirus pandemic.

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  • Playing the Long Game: Building Relationships in Times of Uncertainty

    Webinars   June 22, 2020  

    In this webinar, speakers discussed why a focus on customer relationships is more important than ever and how you can deliver email that helps your customers – not just now, but in the future to come.

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  • Insights on Shifting Viewing Behavior and Show Discovery

    Webinars   June 22, 2020  

    Xandr shared new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.

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  • Three Ways for Marketers to Extract More Value from Video Content

    Forward   June 18, 2020  

    To bolster and exceed their ROI goals, marketers need systems and processes to enable their teams and partners to leverage video assets without any friction or slowdowns.

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