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VP of Brand Engagement at Denny’s on TikTok-Inspired Menu
Industry Insights July 1, 2022COVID-19 caused a significant category-wide decline in in-store traffic, with consumers spending more time engaging with a brand’s digital presence, ordering delivery, and spending more time on social in general - with TikTok playing a starring role. We needed to generate #FOMO for the brand to drive traffic back in-store once COVID-19 receded. To do so, we worked with 24 up-and-coming TikTok stars to act as hype machines to welcome the world back to Denny’s, co-collaborating on unique menu items and social/digital content to drive urgency among their social communities and re-ignite crave for our food.
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How Data Stole the Show at Cannes Lions 2022
Industry Insights July 1, 2022Fresh off a week at the 2022 Cannes Lions International Festival of Creativity, I, like many other attendees, have come home reinvigorated (and albeit jet-lagged) about how data will play a vital role in the future of advertising. Between hosting marketers at our designated spot on MediaLink Beach, my team was also able to attend awards presentations, panel discussions, dinner meetings and soirees with seemingly endless carafes of rosé.
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Attention Metrics Are More Important Than Ever
Industry Insights June 30, 2022ANA just ran a virtual conference dedicated to attention metrics. I learned so much — and want to share that learning.
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How to Prove — and Improve — Your ROI in Media
Knowledge Partners June 29, 2022According to Duke University’s Fuqua School of Business, 64% of chief marketing officers (CMOs) say that demonstrating the impact of marketing actions on financial outcomes is a major challenge. So, we know marketing is important—but how can you track its success for your brand and make it even better?
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SXM: 2022 Podcast Trends Report
Knowledge Partners June 28, 2022SXM shares insights from its 2022 Podcast Trends Report to help marketers understand the true value of podcast campaigns.
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Web3 and the Future of Marketing
Industry Insights June 28, 2022Over the last several years, data privacy concerns have grown in both awareness and magnitude. Marketers and consumers alike have had to ask difficult questions and consider the implications of how data is shared, sold, and used across companies and platforms in a rapidly evolving digital ecosystem.
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Agile Creative Is a Brand Imperative — And the Key to Better ROI
Industry Insights June 27, 2022Performance marketing is misunderstood. In the marketing family, it is often regarded as the transactional, cold, and bottom-line focused cousin to the beautiful and inspiring storytelling of brand marketing. But that mental model is out of date. The truth is that done right, agile data-driven creative and inspiring brand creative are two versions of the same thing, and when they work together, they can be a brand’s superpower.
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Restaurant Marketing Strategies for 2022
Pulse June 23, 2022Restaurants suffered greatly at the hands of Covid, when only take-out could feasibly be an offering. Add staff shortages, supply chain issues, rising inflation, and gas prices to that blow, and one can see that restaurants have not had an easy time regaining their footing. With the pandemic mostly behind us, consumers’ pent-up desire for dining out has increased, and despite the other setbacks the industry is facing, restaurants are seeing a resurgence, as QSR magazine recently reported. The struggle is not over yet, however, and an agile approach to marketing a restaurant brand is key; the resources here look at some strategies restaurants can take to help their recovery.
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The State of CTV Advertising 2021
Knowledge Partners June 22, 2022TVision shares insight on the landscape of CTV including a review of top-ad supported apps for engagement and brands that best capture attention on CTV.
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Metaverse Unpacked: What Brands Need to Know as They Enter the Metaverse
Webinars June 22, 2022In this webinar, learn how to define the metaverse, see tangible examples of it in practice for brands, and learn how (and when) to engage your company based on customer needs.
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Carl's Jr. and Hardee's Drive Value Through Rewards
Event Recaps June 21, 2022CKE Restaurants shared its approach to running loyalty programs for quick serve restaurants.
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ASICS on Data and Loyalty
Event Recaps June 21, 2022Shoe manufacturer ASICS shared tips on data collection and offered an overview of its loyalty program.
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How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact
Session Videos June 17, 2022In this video, learn all the ways digital technologies and techniques are taking mail to the next level. From real-time tracking to augmented reality (AR) and data-driven accuracy and personalization, direct mail is helping marketers connect with their customers in new ways.
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Direct Mail and the Omnichannel Approaches of Nonprofits
Session Videos June 17, 2022In this video, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.
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Driving Response: How One Insurer Beat Their Control Using Behavioral Science
Session Videos June 17, 2022Nancy Harhut at HBT Marketing and Beth Hulsizer at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.
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Driving Response: How One Insurer Beat Their Control Using Behavioral Science
Event Recaps June 17, 2022Nancy Harhut, co-founder and chief creative officer at HBT Marketing, and Beth Hulsizer, assistant director of acquisition marketing at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.
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Direct Mail and the Omnichannel Approaches of Nonprofits
Event Recaps June 17, 2022At a June 2022 ANA Half-Day conference, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.
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Smart Strategy for a Smart Skincare Line
Session Videos June 17, 2022In this video, learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with their mostly-millennial audience through direct mail, while integrating technology to lend impact to their unique selling proposition.
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The Millennial Mailbox: How to Reach and Convert Today's Top Consumers
Session Videos June 17, 2022Millennials make up the largest consumer market and possess the most purchasing power. In this video, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.
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How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact
Event Recaps June 17, 2022According to the United States Postal Service (USPS), consumers are ready for more seamless experiences across every interaction with a brand. In this video, learn how the USPS is well-poised to support these experiences thanks to a variety of new innovations with the mail.
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