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The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around OTT/CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you’ll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

Novo Nordisk is a global healthcare company with more than 90 years of innovation and leadership in driving change to defeat diabetes and other serious chronic conditions. Headquartered in Denmark and with over $16B in annual turnover, NovoNordisk is focused on the affecting change throughout the world through The Triple Bottom Line. In this session, Barry Kull, Commercial Spend Portfolio Lead will discuss how ecosystems are the key to success in reducing complexity and increasingly visibility in media services spend. He will share his experience, the good and the bad, in improving media performance via ecosystems.

Tyson Foods, Inc. is one of the world's largest producers of chicken, beef, pork and prepared foods that include leading brands such as Tyson®, Jimmy Dean®, Hillshire Farm®, Sara Lee® frozen bakery, Ball Park®, Wright®, Aidells® and State Fair®. In this session, Courtney Ballantini, Sr Director Media & Consumer Engagement at Tyson Foods will share how the brand is tackling the challenges in the video landscape and their strategies for both digital video and OTT spaces.

Hookit created a report looking back at the most successful brand sponsorships in 2018.

Hookit shares which metrics connect most closely with effective sponsorships for brands.

Hookit takes a look at the world of eSports, and shares how brands can effectively align with properties in the space to drive ROI.

In this data-infused, eye-opening session, eMarketer co-founder Geoff Ramsey painted an objective, reality-based picture of where marketing is headed over the next 12 months.

This paper shares a comprehensive yet simple understanding of the world of attribution and discusses TV’s value in the marketing mix through a range of case studies.

Christine Zalocha, VP of marketing at Aura, shared the science behind video “virality” and how to implement an internal strategy that gets consumers to share a brand’s content within their communities.

Yahoo engages Super Bowl fans with an experiential campaign.

Hulu experiments with a new ad format.

This webinar covered some of the big themes and changes facing the world of search marketing. Learn about case studies on what brands are doing today and get a "future of search" marketer's playbook.

Erin Silver shared Volvo’s recent digital campaigns and the data-based strategies that have made its initiatives successful as well as her predictions for the social media landscape in 2019.

The Data and Marketing Association’s Statistical Fact Book assembles critical benchmarks from across the data and marketing ecosystem, giving marketers and their business partners a view of the ever-changing landscape.

The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.

This video shares highlights from the VAB’s three-part report that covers DVR, VOD, and TV Everywhere.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

This Insight Brief discusses the rise of artificial intelligence in the marketing landscape and includes case studies from Eloquii and Stein IAS as well as insightful Q&As from industry experts.

ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B2B marketing and what are the latest approaches?”

Qualcomm shared advice for giving a physical event an effective presence online.