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  • 5 Opportunities to Drive B2B Brand Growth

    Industry Insights   December 19, 2018  

    A B2B International survey of large businesses serving B2B markets reveals that B2B marketers are optimistic about their marketing budgets. In light of this, here are five opportunities that present significant potential for growth.

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  • Verizon — What You Missed

    Cannes Mobile Lions Awards   December 15, 2018  

    As its competitors’ service failed during March Madness, Verizon promoted itself to their disgruntled customers by providing recaps of the gameplay that they missed while their service was down.

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  • Beat the Blitz

    Cannes Mobile Lions Awards   December 15, 2018  

    Gatorade developed a VR simulation to spread awareness of the dangers of dehydration.

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  • Destination Pride

    Cannes Mobile Lions Awards   December 15, 2018  

    From its work as a peer-to-peer not-for-profit supporting the LGBTQ+ community, PFLAG Canada knew that inequalities are both widespread and vary widely depending where you are. The organization helped the LGBTQ+ community navigate them, as well as shine a light on global inequalities, engage global LGBTQ+ travelers, and bring scale to PFLAG Canada's mandate.

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  • #TrollingisUgly

    Cannes Mobile Lions Awards   December 15, 2018  

    The non-profit Cybersmile campaigned against cyberbullying.

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  • Studytracks

    Cannes Mobile Lions Awards   December 15, 2018  

    From math to science to English and so much more, the Studytracks app currently features over 1,000 tracks that span 55 different subjects – and Including content covered on standardized tests like the SAT (U.S.), GCSE and AS Level (U.K.), and Brevet (France).

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  • Invisible Friends

    Cannes Mobile Lions Awards   December 15, 2018  

    Missing Persons Advocacy Network’s brief focused on finding a way to generate new information, clues, and awareness in these cold cases. To do so, the company provided hope and support to the families of the missing and raise awareness of each missing person’s circumstances around their disappearance.

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  • FOOTBALLPEN

    Cannes Mobile Lions Awards   December 15, 2018  

    To promote its World Cup broadcasts, Radio.de GMBH developed a device that used bone-conduction technology to allow users to secretly listen while at work.

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  • @SEELIKEMENNA

    Cannes Mobile Lions Awards   December 15, 2018  

    @SeeLikeMenna demonstrated Toyota’s commitment to mobility by elevating the Paralympic Games and empowering Paralympic athletes through a unique Instagram experience.

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  • Snapchat Music Video

    Cannes Mobile Lions Awards   December 15, 2018  

    Bacardi created the first music video in Snapchat and put fans in the starring role.

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  • Corruption Detector

    Cannes Mobile Lions Awards   December 15, 2018  

    In light of the 2018 election in Brazil, ReclameAQUI created a mobile app powered by facial recognition technology to help voters identify corrupt candidates.

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  • Nothing Beats a Londoner

    Cannes Mobile Lions Awards   December 15, 2018  

    Nike leveraged the power of sport to reaffirm its place with young Londoners and build awareness for Nike.

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  • My Line

    Cannes Mobile Lions Awards   December 15, 2018  

    The Ministry of Communication and Technology connected all Colombians with access to a traditional telephone landline to the information available on Google Systems, making search through artificial intelligence available to those without a smartphone or computer.

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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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  • Rain Wi-Fi

    Cannes Mobile Lions Awards   December 15, 2018  

    Mobile provider Tele2 promoted itself by deploying devices across St. Petersburg that used rain power to provide free internet service.

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  • Welcome to @Apple

    Cannes Mobile Lions Awards   December 15, 2018  

    Apple actively inspires people to take more photos and participate in a larger community — expanding the definition of photography and creativity for its four million followers worldwide.

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  • A/R Jordan

    Cannes Mobile Lions Awards   December 15, 2018  

    Jordan Brand capitalized on AR technology and the enduring memory of one of its namesake’s most iconic dunks to promote the release of the Air Jordan III Tinkers.

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  • Elton John Legacy

    Cannes Mobile Lions Awards   December 15, 2018  

    Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.

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  • Snaptivity

    Cannes Mobile Lions Awards   December 15, 2018  

    Technology company Snaptivity uses AI to capture fan reactions at live sporting events and send photos directly to their smartphones.

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  • Data into Dollars

    Cannes Mobile Lions Awards   December 15, 2018  

    To show phone users how much they spend on data, Xfinity turned six-second pre-roll ads into price tags in its “Data in Dollars” campaign.

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