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  • Media Spending in an Uncertain Environment

    ANA Magazine   August 7, 2020  

    The pandemic will require marketers to master a new set of media buying skills, adopt KPIs that transcend return-on-advertising spending, and move e-commerce toward the center of their marketing strategy.

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  • In-House Media Best Practices

    Ask the Expert Answers   August 5, 2020  

    What are the basics in bringing media in-house? Any tips or processes that work best? What are the savings?

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  • Delivering Experiences Consumers Will Love

    Forward   August 4, 2020  

    What can a brand do to differentiate itself and deliver exceptional customer experiences? It starts with connecting data and getting it into an actionable state. Here are four capabilities marketing organizations need to develop insights and take action.

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  • Back to School 2020 Trend Guide

    Knowledge Partners   August 4, 2020  

    This report highlights back-to-school shopping trends and provides advice to marketers as they develop strategies to connect with parents, students, and educators in light of the effects that the COVID-19 pandemic will surely have on this highly anticipated annual shopping occasion.

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  • Facebook Looks to Be a Better Friend to Brands

    ANA Magazine   July 31, 2020  

    To both keep advertisers in the fold and attract new ones, Facebook has rolled out new tools to bolster brand safety and make it easier for brands to reach their intended audiences.

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  • Writing Copy with a Psychologist

    Webinars   July 30, 2020  

    Social psychologist Otis Fulton explained how to write copy using all of the tools of persuasion and understanding available to a psychologist with deep experience in nonprofit fundraising.

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  • Strategies and Insight from EEC Email Marketer Pollard Award Winner

    Webinars   July 28, 2020  

    In this webinar, Sandra Cordero, winner of the 2020 ANA Email Experience Council’s Pollard Email Marketer of the Year, shared some of her award-winning techniques, such as using personalization to support the customer journey and strengthen the customer relationship in such uncertain times, and how she uses data to drive results for a big brand.

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  • Hot Wheels Legends Tour: Engaging Fans Virtually Around the World

    Event Recaps   July 28, 2020  

    During the COVID-19 pandemic, Mattel turned its live Hot Wheels Legends Tour into a virtual car show.

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  • 2020 Consumer Attitudes on Personalized Ads

    Knowledge Partners   July 24, 2020  

    Innovid shared survey findings on consumers' feelings about personalized ads.

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  • Using Attention Metrics for Creative Optimization

    Knowledge Partners   July 24, 2020  

    In this guide, Adelaide shared three specific ways brands and agencies can use attention data to measure creative performance more accurately and increase impact.

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  • The Future Is Now: How the Commerce Marketing Ecosystem Is Transforming at Breakneck Speed

    Webinars   July 24, 2020  

    This webinar explored how marketers are adapting to life under COVID-19 and how the convergence of retail, e-commerce, social, and digital will create future opportunities for them.

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  • Inspired Decisions: The Media Agency's Guide to Pinterest

    Knowledge Partners   July 24, 2020  

    Pinterest shared its go-to guide to help media agencies better navigate the platform.

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  • Pivoting to Virtual Experiences and Events

    Ask the Expert Answers   July 23, 2020  

    How are brands pivoting to virtual in the age of COVID-19?

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  • How Marketers Must Adjust to the new Trial Mentality

    Webinars   July 23, 2020  

    This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.

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  • BIC’s Journey to Global Digital Acceleration

    Webinars   July 22, 2020  

    In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.

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  • A Guide to Growth Marketing During COVID-19

    Webinars   July 20, 2020  

    In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.

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  • Harnessing the Power of the Loyalty Economy

    ANA Magazine   July 17, 2020  

    As the internet has matured from a novelty to a mainstream source for news and entertainment, digital content creators have carved out massive audiences who are enormously loyal. Many fans consider this content essential to their lives, and they are willing to support the brands that make it possible.

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  • Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management

    Webinars   July 15, 2020  

    In this webinar, Jonathan Yaffe, CEO & Co-Founder of AnyRoad, discussed how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty.

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  • CVS Health: Producing an Ad During the Pandemic

    Event Recaps   July 15, 2020  

    Brett Gerstenblatt from CVS Health and Michael Sharp from Standard Black discussed how they made an ad during the COVID-19 pandemic, the procedures and precautions that were used, and why the ad made such a positive impact.

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  • Production Best Practices During COVID-19

    Ask the Expert Answers   July 15, 2020  

    How has production been affected by COVID-19? How can companies adapt?

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