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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • Left to Your Own Devices: Understanding Consumption In Today’s Connected World

    Knowledge Partners   May 15, 2019  

    A detailed overview of device consumption with a focus on TV viewing and connected device usage.

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  • Purposeful People Series: Nancy Frates

    ANA Magazine   May 10, 2019  

    After her son Pete was diagnosed with amyotrophic lateral sclerosis (ALS) in 2012, Nancy Frates leapt into action. Her advocacy efforts have helped raise more than $230 million for ALS, fund advanced research, and provide hope for a cure.

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  • Atlanta Braves

    Event Recaps   May 9, 2019  

    In this session, Adrian Williams, Senior Director, Diversity and Community Marketing at Atlanta Braves will share insights into their programs and initiatives to engage multicultural consumers.

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  • St. Jude's Children's Research Hospital/ALSAC

    Event Recaps   May 9, 2019  

    In this session, Evelyn Homs Medero, Vice President, Multicultural Marketing shares how St. Jude Children's Research Hospital/ALSAC is reaching multicultural consumers.

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  • Creating Meaningful Partnerships Between Influencers and Brands

    Webinars   May 8, 2019  

    In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.

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  • The Power of Nostalgic Marketing

    ANA Magazine   May 3, 2019  

    A growing number of brands are dipping into the past to use classic references from pop culture to play on consumers’ nostalgia and finding it’s a safe place to be in an increasingly polarizing climate.

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  • Kohl’s: Building Brand Credibility with Influencer Marketing

    Webinars   May 1, 2019  

    In this webinar, learn how Kohl’s took a tiered approach to influencer marketing in order to increase credibility and spread brand awareness in a crowded retail space.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   April 30, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • See's Candies: Influencer Marketing Case Study

    Event Recaps   April 30, 2019  

    Delivering delicious candies since 1921, See's Candies happily continues to make candy the Mary See's way, using only the finest ingredients. Their American-made delicious chocolates and treats are crafted in their own candy kitchens. From decadent truffles and chocolate-covered nuts to lollypops and crunchy Peanut Brittle, it's quality you can taste in every piece. Headquartered in sunny California, they have over 240 retail shops across the country and an online shop that serves See's fans around the world. In this session, See's Candies will share insights around bringing the classic See's brand to new generations using influencer marketing to build a community of See's Candies partners.

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  • Poly: Digital & Social Case Study

    Event Recaps   April 30, 2019  

    Poly is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner's services. Their headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace. In this session, Poly will share insights on recent digital campaigns and the data-based strategies that made them successful.

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  • Uber: How to Measure the Incremental Impact of Paid Social

    Event Recaps   April 30, 2019  

    Incrementality measurement has become the status quo within digital advertising. Social platforms are often limited in their measurement capabilities though, or only provide proprietary, static solutions. So how do you make sense of the nuances? Do differences in methodologies matters? In this session, Uber will break down effective lift measurement on platforms such as Facebook, Twitter and Snapchat.

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  • Podcasts

    Ask the Expert Answers   April 29, 2019  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands approach the new opportunities podcasts present?”

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  • Key Data Privacy Challenges for Email and Digital Marketing

    Public Videos   April 26, 2019  

    Experts agree that strong data management is critical for email marketers’ compliance with privacy regulations.

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  • Overview of the 2019 ANA Email Evolution Conference

    Public Videos   April 26, 2019  

    In this video, get a two-minute overview of the overview of the 2019 ANA Email Evolution Conference.

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  • Getting Executive Buy-In on Email Best Practices

    Session Videos   April 26, 2019  

    In this video, learn about a few tactics that email marketers can use to convince stakeholders that good email is good business. We took a look at the revenue of targeted emails vs. batch and blasts, the cost of an unsubscribe, and the LTV gains from building healthy subscriber relationships.

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  • How AI Will Affect the Future of Email Marketing

    Event Recaps   April 26, 2019  

    Rather than fearing the rise of AI and machine learning, Loren McDonald of IBM Watson Marketing advised that marketers embrace it, and shared what AI and machine learning is, where it’ll have the greatest impact, and the keys to success.

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  • Automation in Action: How Cineplex Is Using Automation to Increase Conversions and Generate Millions

    Event Recaps   April 26, 2019  

    This case study illustrates how Cineplex Entertainment used email automation to boost incremental sales via a timely and relevant message.

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  • Getting Executive Buy-In on Email Best Practices

    Public Videos   April 26, 2019  

    Best practices for getting executive buy-in of email programs include adoption value metrics and segmenting everything.

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  • Automation in Action: How Cineplex Is Using Automation to Increase Conversions and Generate Millions

    Session Videos   April 26, 2019  

    In this video, learn how Cineplex has been implementing simple 1:1 automations that are generating returns over 3,000%, putting more bums in seats and driving millions in incremental food revenue.

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