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  • 5 Holiday Email Marketing Tips to Power Your Seasonal Campaigns

     Industry Insights   September 21, 2023  

    The holiday season is a critical time for businesses, and with the right email marketing strategy, you can make the most of this festive period to drive sales and engage with your audience.

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  • The Journey from Brand-less to Brand Master, with Take 5's Brady Noon

     Marketing Futures Podcast   September 19, 2023  

    On the latest edition of the Marketing Futures Podcast, we talk to Take 5 Oil Change and Car Wash CMO Brady Noon about brand building through bold advertising and embedding the company’s mission into its KPIs.

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  • How to Avoid CTV's Double Whammy

     Forward   September 19, 2023  

    TV viewers are likely united in at least one thing: they have endured a bad ad experience marred by either too many repeat ads, irrelevant ads, or, gasp, an empty ad slot. To make a better customer experience, marketers need to understand that linear and CTV don't always work perfectly together, and a true cross-channel plan requires a bit of extra work.

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  • From Likes to Loyalty: Cultivating an Engaged Social Media Community

     Industry Insights   September 15, 2023  

    In a recent Hubspot survey, 90 percent of social media marketers said that an active, online community was critical to brands in 2023. Ninety-percent! You can’t get 90 percent of marketers to agree on a pizza order.

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  • Do Marketers Go Big for the Holidays?

     ANA Magazine   September 15, 2023  

    Most people will be watching their wallets during the 2023 holidays, with more than half of consumers (53 percent) saying inflation will have a moderate or significant impact on their spending. To ensure that they are buying wisely, consumers are demanding more from brands and retailers. They want flexible return policies, discounts, loyalty programs, and the capability to buy online and pick up in-store.

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  • The 2023 Direct Mail Marketing Benchmark Report

     Knowledge Partners   September 15, 2023  

    SeQuel’s 2023 Direct Mail Marketing Benchmark Report delves into the rising importance of direct mail in modern marketing, its integration with digital strategies, and its potential. It also addresses marketers' concerns and offers insights on consumer perspectives towards direct mail.

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  • 11 Audience Segmentation Examples & How to Use Them

     Industry Insights   September 14, 2023  

    Understanding and connecting with your target audience through personalized communications is vital for success. Audience segmentation, the process of dividing your customer base into distinct groups based on specific criteria, is a powerful strategy to achieve this personalization.

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  • Marketing to Generation Alpha

     ASK Answers   September 14, 2023  

    How can brands connect with gen Alpha?

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  • The Future Shopper Report

     Knowledge Partners   September 13, 2023  

    The 2023 Future Shopper Report by Wunderman Thompson highlights trends and data that businesses need to strategically act upon fast, such as recognizing that although experience is key, the number one driving force for online decision making is price, and that sustainability and ethics are key factors in purchase decisions.

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  • MLB Listeners are Major Prospects for Brands

     Knowledge Partners   September 13, 2023  

    MRI-Simmons data highlights that Major League Baseball (MLB) radio listeners are highly engaged and affluent prospects for brands. Boasting higher income and spending power, they're also more involved in online sports gambling, making them attractive targets for advertisers, especially in local markets.

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  • New Study Prescribes Radio for Pharma Brands

     Knowledge Partners   September 13, 2023  

    A recent Katz case study found that radio is an effective platform for pharmaceutical brands to reach receptive consumers and boost brand awareness.

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  • Will Your Next ESP Be a CDP?

     Event Recaps   September 13, 2023  

    The convergence and overlap between Customer Data Platforms (CDP) and Email Service Providers (ESP) has added further complexity to the decision process for brands looking to add a CDP or change their ESP (or doing both at the same time).

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  • Why Brands Need a Culture Stack

     Industry Insights   September 12, 2023  

    Today, great brands are built through experiences people love at the speed people live. Brands must penetrate culture and harness data through marketing technology to create an amazing omnichannel experience.

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  • From Worst to Favorite: The Fresh Market's Remarkable Transformation, with Kevin Miller pt II

     Marketing Futures Podcast   September 12, 2023  

    On part two of the Marketing Futures Podcast with The Fresh Market’s Kevin Miller, we discuss the brand’s foray into livestreaming and shoppable video.

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  • These ANA Speakers Talked AI, Liability & Measurement

     Industry Insights   September 12, 2023  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Repositioning the Iconic La-Z-Boy Brand with Creativity and “Lazy” Brand Activations

     Event Recaps   September 12, 2023  

    Christy Hoskins, VP and CMO at La-Z-Boy Inc., shared how her 95-year-old brand has undergone a transformation, going from a sleepy legacy brand to one that is active, dynamic, distinctive, and appealing to modern audiences.

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  • Bringing Greater Creativity to Commerce Experiences

     Event Recaps   September 12, 2023  

    Speakers from Mondelez and VMLY&R Commerce discussed the importance and meaning of creative commerce.

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  • Marketing to Baby Boomers and Older Adults

     ASK Answers   September 12, 2023  

    How can my brand connect with baby boomers?

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  • How Panera Bread Leveraged AI to Supercharge Its Loyalty Program

     Event Recaps   September 12, 2023  

    Catherine Thacker, senior director of customer engagement at Panera Bread, shared how she and her team have leveraged AI-powered personalization to drive higher frequency and improved retention among members of the brand’s loyalty program.

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  • Avoiding Penalties: Staying Compliant On and Off the Playing Field

     Webinar Rewinds   September 12, 2023  

    Major sports seasons are ramping up, which means the court is wide open for potential legal fouls. In this webinar, Davis+Gilbert attorneys shared slam-dunk strategies for navigating new federal and state requirements for proper interactions between influencers and consumers.

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