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Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.

Social media is a constantly flowing current of trends and themes — it’s impossible to stay afloat of all the change. But there are things brands can do to be serviceable and engaging online. Here are six tips on how to keep a brand’s social media feeds filled with content that will resonate with consumers.

In this report get an overview of the existing television landscape and a recommended approach for cultivating continued innovation in the ecosystem.

Learn why attribution has become a fundamental organizational priority across most marketing organizations.

DMA is focusing on cross-device and cross-channel identification. This RFI template spells out in clear terms the questions marketers, agencies, and publishers should be asking cross-device vendors and the simple definitions that everyone in the identity-based marketing and media ecosystem needs to understand.

While TV film marketing remained flat in 2018, box office revenue grew.

Consumers today have infinite options when it comes to premium content, so brands looking to break through must focus on relevance to keep consumers engaged.

The fifth annual Kantar “Getting Media Right” study looks at consumer cross-platform consumption and its effects on marketers’ efforts to gauge ROI. The study’s findings are not encouraging.

A B2B International survey of large businesses serving B2B markets reveals that B2B marketers are optimistic about their marketing budgets. In light of this, here are five opportunities that present significant potential for growth.

The non-profit Cybersmile campaigned against cyberbullying.

To promote its new show, One Strange Rock, National Geographic recreated the experience of going to space through virtual reality technology.

@SeeLikeMenna demonstrated Toyota’s commitment to mobility by elevating the Paralympic Games and empowering Paralympic athletes through a unique Instagram experience.

Technology company Snaptivity uses AI to capture fan reactions at live sporting events and send photos directly to their smartphones.

Apple actively inspires people to take more photos and participate in a larger community — expanding the definition of photography and creativity for its four million followers worldwide.

From its work as a peer-to-peer not-for-profit supporting the LGBTQ+ community, PFLAG Canada knew that inequalities are both widespread and vary widely depending where you are. The organization helped the LGBTQ+ community navigate them, as well as shine a light on global inequalities, engage global LGBTQ+ travelers, and bring scale to PFLAG Canada's mandate.

Missing Persons Advocacy Network’s brief focused on finding a way to generate new information, clues, and awareness in these cold cases. To do so, the company provided hope and support to the families of the missing and raise awareness of each missing person’s circumstances around their disappearance.

Dutch telecomm company KPN created an innovative device that helped prevent cellphone distractions among young cyclists.

Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.

Mobile provider Tele2 promoted itself by deploying devices across St. Petersburg that used rain power to provide free internet service.

Sandy Hook Promise used Facebook live to encourage users to share a moment of silence for the Sandy Hook Elementary School shooting and donate to help stop gun violence.