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  • Four Ways to Make Your B2B Podcast Not Suck

    B-to-B Marketer   April 24, 2019  

    With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.

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  • How to Use Audience Data Like Today’s Masters of TV Advertising

    Forward   April 23, 2019  

    The death of TV has been greatly exaggerated. In fact, TV is more vibrant and more watched than it's ever been in its life. However, it’s also a far more complex medium than it’s ever been, and that creates a major challenge for brands trying to reach the right audiences. Here’s how the masters of TV advertising use technology, strategy, and know-how to build effective campaigns in the new golden age of television.

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  • The Evolving Role of the Celebrity Spokesperson

    ANA Magazine   April 19, 2019  

    Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

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  • The Evolution of Cultural Celebration Marketing at Wells Fargo

    Event Recaps   April 17, 2019  

    Cultural celebrations and segment specific activations have long been a part of Wells Fargo's multicultural marketing efforts when reaching Hispanic, African American, Asian, LGBTQ, Veterans and PWD customers. These programs have historically been supported on a segment-by-segment basis, been time-bound to cultural moments and have had limited paid media investment. In this session Larissa Acosta, Segments leader for Wells Fargo's integrated brand marketing team, will share Wells Fargo's evolution of Cultural Celebration Marketing towards a holistic creative platform grounded in a universal insight that informs how we show up during cultural and celebratory moments, creating consistency and building equity over time.

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  • Five Emerging Marketing Trends That Will Matter Even More in the Future

    ANA Magazine   April 17, 2019  

    In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

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  • New Horizons for TV Advertising

    Event Recaps   April 16, 2019  

    As connected TV usage grows, new opportunities for personalized advertising are becoming available to marketers.

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  • Northwell Health: Digital & Social Case Study

    Event Recaps   April 16, 2019  

    Northwell Health is New York State's largest health care provider and private employer, with 23 hospitals, more than 650 outpatient facilities and nearly 15,000 affiliated physicians. In this session, hear from Christina Stolfo, Director, Audience Development at Northwell Health who will share insights on recent digital campaigns and the data-based strategies that made them successful.

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  • Email Glossary of Key Terms

    Industry Insights   April 15, 2019  

    This resource offers definitions for an extensive catalog of terms related to email marketing — everything from “A/B test” to “Whitelist.”

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  • Optimizing Your RFP: The Marketer’s Guide to Choosing the Right Cross-Channel Provider

    Industry Insights   April 15, 2019  

    This resource provides five tips to help guide marketers as they vet potential cross-channel providers to partner with.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   April 14, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • It’s Gary Vee!

    Public Videos   April 12, 2019  

    The big question facing media is brands’ ability to produce enough relevant creative to take advantage of proliferating platforms.

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  • Data-Driven Television

    Session Videos   April 12, 2019  

    Brian Lesser, CEO of Xandr, discussed how the television industry will be reinvented by making advertising more relevant to consumers, profitable for media companies, and accountable and efficient for advertisers.

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  • Overview of the 2019 ANA Media Conference

    Public Videos   April 12, 2019  

    In this video, get a two-minute overview of the 2019 ANA Media Conference.

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  • IHOP: Keeping an Iconic Brand Relevant

    Public Videos   April 12, 2019  

    IHOP drove results with a pancakes-to-burgers media strategy that capitalized on cultural momentum and risk-taking.

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  • It’s Gary Vee!

    Session Videos   April 12, 2019  

    Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia, is known for his strong opinions and colorful delivery. He delivered a fast-paced session based on audience questions.

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  • Media Transformation: Are We There Yet?

    Public Videos   April 11, 2019  

    Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.

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  • 2019 ANA Media Conference — Opening Remarks

    Session Videos   April 11, 2019  

    ANA CEO Bob Liodice delivered the opening remarks at the 2019 ANA Media Conference.

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  • Perspective from an Investment Banker

    Session Videos   April 11, 2019  

    Terry Kawaja, founder and CEO of LUMA Partners, is a a recognized expert in the Internet and digital media. In this video, he separated fact from fiction, hype from reality to lay out the top trends marketers need to be aware of to drive growth in their businesses.

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  • Perspective from an Investment Banker

    Public Videos   April 11, 2019  

    The creator of the LUMAscape forecasts declining clutter in the digital media and marketing ecosystem.

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  • Empower Your Advertising Strategy by Tapping into the Top Three Industry Trends

    Webinars   April 11, 2019  

    This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.

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