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  • Why Prioritizing Personalization Is Paramount

    Forward   July 18, 2019  

    Whether it’s a coupon app that knows one's exact location or a sales associate who can easily call up an online purchase history, customers are growing accustomed to being known. This is creating an opportunity for marketers — and a challenge. Here’s how brands like Volvo and Pringles are using it to enhance their TV advertising.

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  • Optimize Your Approach to Performance Media Buying

    Webinars   July 17, 2019  

    In this webinar, explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, and learn how brands like SafeAuto, LiveXLive, and Slingshot Health are taking innovative approaches to digital media buying.

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  • The BOPIS Trend Is Picking Up

    ANA Magazine   July 16, 2019  

    Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

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  • Is Facebook Too Big to Unlike?

    ANA Magazine   July 12, 2019  

    Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding marketshare like a cudgel, too big to give up on?

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  • Managing Media in the Age of Complexity

    Forward   July 11, 2019  

    The state of the modern media ecosystem means that CMOs need a comprehensive framework to master all the interconnected challenges of media — operational, technological, creative, and organizational — as an integrated whole. Here’s how to do it.

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  • Fraud in Digital Advertising

    Webinars   July 10, 2019  

    In this webinar, learn about results from the latest ANA and White Ops study on measuring bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.

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  • How to Use Social Influencers in New Media Marketing

    Webinars   July 9, 2019  

    In this webinar, learn about the rules of the road for social media marketing, including how to communicate with social influencers and tips for drafting effective contracts.

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  • CMO Trend Brief: Voice Marketing, 2019 Edition

    Research Reports   July 2, 2019  

    This quick read highlights the must-know aspects of voice marketing and features a case study from Hellman’s/Best Foods detailing how the brand helped empower consumers in the kitchen with an Alexa skill called “Best Recipes.”

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  • Five Ways to Brace for 5G

    ANA Magazine   July 2, 2019  

    5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

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  • Voice Marketing Infographic, 2019 Edition

    Research Infographics   July 2, 2019  

    Explore the ways voice-enabled technology is affecting the marketing industry, and review three important considerations for brands activating in the space.

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  • Voice Marketing Report, 2019 Edition

    Research Reports   July 2, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on voice marketing explores the ways the rapid adoption of voice-enabled devices is changing how consumers search for information, make purchases, and interact with the world around them.

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  • CMO Trend Brief: Augmented Reality, 2019 Edition

    Research Reports   June 28, 2019  

    This quick read highlights the must-know aspects of augmented reality and features a case study from Ruffles detailing how a key consumer insight led to an AR-powered mobile game that drove a significant lift in sales.

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  • #WM/Cannes: Key Takeaways 2019

    Knowledge Partners   June 28, 2019  

    In its #WMxCannes Key Takeaways, Wavemaker covered the top five themes, implications, and campaigns during the 2019 Cannes Lions International Festival of Creativity.

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  • Augmented Reality Infographic, 2019 Edition

    Research Infographics   June 28, 2019  

    Review the unique benefits AR avails to marketers and understand what three steps every brand leveraging this tech should take.

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  • Augmented Reality Report, 2019 Edition

    Research Reports   June 28, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on augmented reality explores the ways brands are using AR to provide customer experiences ranging from fun and flashy to practical and utilitarian.

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  • 2020 Political Ad Spend to Hit $6 Billion, Digital Will Be Biggest Gainer

    MediaPost   June 27, 2019  

    According to a Kantar forecast, political media campaigns will spend a record $6 billion on advertising in 2020, with the biggest rise in spend allocated to digital media.

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  • Roku Commands 15% of All Media Streaming Devices

    MediaPost   June 26, 2019  

    Roku remains the leading set-top box/software platform for connected TV sets in the U.S.-- now hitting 41 million devices, according to Strategy Analytics.

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  • User-Generated Content on the Fitbit Feed

    Event Recaps   June 26, 2019  

    Fitbit described how its users create and use communities on its Fitbit Feed.

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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • An Advertiser’s Guide to Data-Driven, Advanced TV

    Knowledge Partners   June 25, 2019  

    Adobe explores the present and the promising future of TV advertising, which is being enriched by a variety of new technologies and practices.

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