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Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

For most businesses, email marketing is their top marketing channel. That's why if your messages aren't reaching the inbox, it can cause big trouble for your business.

A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

Pronamel used a mix of influencer and product-based content to generate awareness of enamel erosion and repair.

Grupo Dignidade ran a digital campaign in support of LGBTQ rights during the 2018 World Cup, which was held in Russia, a country known for its discriminatory laws.

Coca-Cola created Connected Coke to help friends maintain their relationship, even when they weren’t in the same place.

Nike changed the game on how it engages basketball fans during its must-win live game moments.

GSK’s job was to promote the launch of Pronamel Intensive Enamel Repair (PIER) by positioning it as a step change in oral care.

Coca-Cola generated consumer engagement through an interactive promotion capable of generating sales and increasing Coca-Cola prevalence among China in Box delivery orders.

Knorr encouraged Filipinos to cook rather than eat out or order in by providing recipes and cooking guidance directly to their phones.

Nike promoted its Air Max 720 shoes by providing Chinese young people with support for their creative pursuits.

The presidential campaign of Joko “Jokowi” Widodo encouraged its supporters to create art to share their support for Jokowi and celebrate democracy.

Nike’s idea was to enable young footballers to capture and share their goals using everyday mobile tech, specially installed cameras, and a partnership with UGC platform Weishi.

To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.

Paramount engaged children by creating an interactive game that helped drive awareness of its new movie, Dora: The Lost City of Gold.

To connect with stressed millennials, challenger sparkling water brand bubly partnered with celebrities to create silly, playful content.

Online dog food company Güd wanted to increase its brand awareness and help Brazil’s largest rescue center secure as many dog adoptions as possible.

Pizza Pizza found a way to remain competitive and turn around its sales decline through a new promotion targeting the late-night pizza-hungry crowd.

Mirinda, a Vietnamese soft drink, created an original song and music video to increase sales.

Google used hyper-contextual targeting to demonstrate to users in Vietnam how effective and helpful its mobile search capabilities could be.