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  • What Marketers Need to Know about the Three Biggest Audio Trends for 2019

    Webinars   October 11, 2018  

    Get an overview of Turn It Up! The Definitive Guide to Audio, Pandora's annual perspective of the audio media landscape. This guide is full of facts, figures, and perspectives from media's top experts and offers a glimpse into the science of sound and why it drives four hours of daily engagement with audio.

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  • Reimagining the In-Store Customer Experience

    ANA Magazine   October 10, 2018  

    Today's volatile, evolving retail landscape has led many venerable brands to find new ways to draw customers into the store and keep them coming back. In fact, today's on-demand economy has reset what "normal" looks like at brick-and-mortar outlets.

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  • GE Power: Social Selling — Engaging Employees as Brand Ambassadors on LinkedIn

    Webinars   October 10, 2018  

    GE Power shared how they connect with their customers online by engaging with their employees on LinkedIn.

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  • Re-evaluating Reach Strategies for Better National TV Ad Campaigns

    Industry Insights   October 4, 2018  

    The digital targeting tactics marketers have come to love and trust can now be used to target audiences watching premium video content airing on TV. These advancements are largely due to the availability of insights based on rich viewership data.

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  • USPS: What Marketers Need to Know about Integrating Print and Digital

    Webinars   October 4, 2018  

    The United States Postal Service (USPS) shared examples of how brands have successfully integrated direct mail and digital for a seamless interactive user experience.

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  • What Drives the Most Clicks?

    Knowledge Partners   October 3, 2018  

    This infographic from Branded Entertainment Network shares average click through rates for several different platforms.

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  • Moe’s Southwest Grill: Making Social Part of an Integrated Marketing Campaign

    Webinars   October 3, 2018  

    Moe's Southwest Grill presented their 360 approach for an integrated campaign for Moe's annual Free Queso Day event.

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  • Top Streaming Shows During the First Half of 2018

    Knowledge Partners   October 2, 2018  

    This infographic from Branded Entertainment Network shares the most popular shows from the first half of 2018.

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  • Why TV Should Be Part of Every Brand Marketer’s Toolkit

    Forward   October 2, 2018  

    Despite what marketers may have heard about viewer attention fragmenting across screens and media formats, the growing trend of cord cutting, or younger generations losing interest in TV content, it doesn’t mean TV is going away. TV is still a valuable and worthy channel for brand marketers — here’s why.

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  • Audio Opportunities for Marketers

    Event Recaps   October 2, 2018  

    The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

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  • Tyson Game Day

    Smarties Awards   October 1, 2018  

    Tyson partnered with livestreaming video platform Twitch to deliver branded content to online gamers.

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  • NowThis x Samsung Gear 360

    Smarties Awards   October 1, 2018  

    Samsung, the market leader in 360-degree hardware, knew that in order to grow the category, the company needed to normalize watching and creating 360-degree content.

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  • Dry Shampoo

    Smarties Awards   October 1, 2018  

    Dove used data to narrowly target potential customers and serve up personalized digital advertising about nearby retailers.

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  • Patrón Cocktail Lab

    Smarties Awards   October 1, 2018  

    Patrón’s “Cocktail Lab” app provided customized drink recommendations to customers, establishing the brand as an authority in the space and changing consumer perception of the category.

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  • TD Ameritrade Essential Portfolios

    Smarties Awards   October 1, 2018  

    TD Ameritrade created a personality analysis platform on Facebook for the launch of its personalized portfolio management product.

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  • The Hunger Spotter

    Smarties Awards   October 1, 2018  

    Snickers told its classic “You’re not you when you’re hungry” story in a new way by leveraging audio advertising with Spotify.

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  • Lincoln Navigator 360 VR

    Smarties Awards   October 1, 2018  

    Lincoln created a 360-degree VR content campaign for the 2018 Lincoln Black Label Navigation, which focused on utilizing technology in a way to let people step inside the 2018 Lincoln Navigator while also giving clients an experience they might not be able to have in a typical test drive.

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  • OLX Vogon

    Smarties Awards   October 1, 2018  

    The OLX Vogon campaign’s objective was to generate awareness for the new OLX app, which is a more efficient and hyper-local app.

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  • Formula Songs

    Smarties Awards   October 1, 2018  

    Sprite wanted to turn boring formulas students have to learn by heart into catchy songs that also helped promote Sprite’s new formula.

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  • Peter Rabbit

    Smarties Awards   October 1, 2018  

    Sony Pictures Animation designed a mobile campaign and mini-game to drive familiarity with Peter Rabbit characters and encourage movie ticket sales.

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