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Search returned: 191 document(s).

  • How to Optimize Your Supply Path in 15 Minutes

    Webinars   January 27, 2021  

    In this webinar, Dan Greenberg, Founder and CEO at Sharethrough, demystified Supply Path Optimization (SPO) and offered tips and tricks to leverage the supply sources that bring you differentiation and value.

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  • How Your Brand Can Win When You’re Being Outspent

    Webinars   January 13, 2021  

    In this webinar, Bill Durrant, President, and Talia Arnold, Head of Strategy, at Exverus Media, shared proven strategies and real-life examples for marketers who want to drive brand growth with comparably modest media budgets.

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  • Digital Ad Spending and Trends in 2021: eMarketer’s Outlook

    Webinars   January 6, 2021  

    In this webinar, learn about the most important points of eMarketer's latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets.

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  • How Pfizer Is Managing Its Global Agency Roster

    Forward   December 15, 2020  

    While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.

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  • How to Make the CFO Your Marketing BFF

    Webinars   December 14, 2020  

    Creating and nurturing a relationship with your CFO is more critical than ever for the Marketing Department. In this webinar, learn how to communicate with the CFO in a language they understand.

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  • ABM Program Budget Template

    Tools   November 15, 2020  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • ABM Campaign Plan and Checklist

    Tools   November 15, 2020  

    Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

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  • ABM Account Plan Canvas

    Tools   November 15, 2020  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • Promise To Pay Template

    Tools   October 1, 2020  

    A form to secure a promise to make a payment from a customer.

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  • Vendor Consolidation Checklist

    Tools   October 1, 2020  

    A matrix to evaluate potential trade promotion campaigns.

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  • Balance Sheet Template

    Tools   October 1, 2020  

    Use this Key Assumptions Validation Workbook to organize how you will systematically validate your key assumptions related to your startup business model and assess the risks and develop contingency plans in the event that your assumptions prove incorrect.

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  • Expense Reporting Tool

    Tools   October 1, 2020  

    We created the Expense Reporting Tool to help you keep track and record monthly expenses.

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  • Department Budget Template

    Tools   October 1, 2020  

    Use this tool to accurately project your costs for the next fiscal period.

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  • Cash Flow Forecast

    Tools   October 1, 2020  

    Use this template and to monitor forecasted and actual cash flow.

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  • Income Statement Template

    Tools   October 1, 2020  

    Use this tool to determine net income or (loss) by recording income and expenses.

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  • AdTech Billable Events and Where Digital Media Budgets Leak

    Webinars   September 22, 2020  

    In this webinar, MMI shared insights on how to navigate through a digital advertising landscape rife with non-human traffic.

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  • How to Manage Advertising Production’s Bigger Picture

    Forward   September 17, 2020  

    A strategic, companywide approach to governing production spend is still a relatively new concept for many CMOs, but the approach can help marketers simplify and optimize complex processes by consolidating and standardizing data across all production activity. Here’s how to get started.

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  • Will Three Times Be the Charm?

    Event Recaps   September 15, 2020  

    Reed Smith’s Keri Bruce and PwC’s Sam Tomlinson discussed why the industry needs to fix its measurement issues concerning brand investments in digital and programmatic advertising to avoid ongoing inefficiencies.

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  • The Next Normal: Surprisingly Positive Outcomes of Production Post-COVID

    Webinars   September 2, 2020  

    In this webinar, global production experts at MCA discussed 10 critical steps you should be taking right now to best position your organization and marketing efforts to take advantage of the Next Normal.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 14, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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