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Search returned: 131 document(s).

  • Inflation and the Advertising Industry

    Ask the Expert Answers   August 3, 2022  

    How is inflation affecting the ad industry and media spend?

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  • The CMO’s Guide to Programmatic Transparency

    Research Reports   June 28, 2022  

    The ANA, in concert with some of the world’s foremost experts, created a step-by-step guide to help CMOs maximize their investment in programmatic advertising.

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  • ABM Changes the Game — If You Can Make It Work

    Knowledge Partners   June 17, 2022  

    Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.

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  • Reach Out: Combining Paid and Organic Social Strategies for Success

    Pulse   June 16, 2022  

    As audiences on major social sites continue to grow, opportunities (as with any other media type) for monetization grow as well. This is especially true for sites like Facebook and Instagram, where advertisers, according to Axios, are paying more for ads, and, as analysis from Ignite Social found, organic reach keeps dropping. In 2022 no brand can eschew social media marketing, but some brands can’t afford to go all-in on paid strategies, and an organic approach leaves little visibility. The solution?

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  • Challenges Facing Marketer-Driven Production: Talent, Crew, and Vendor Payments

    Event Recaps   June 7, 2022  

    The TEAM Companies shared insights and tips for how marketers can better understand how to properly classify the status of certain employees and contract workers, be cognizant of applicable labor laws and union guidelines, and develop systems to avoid costly missteps when managing aspects of the creative supply chain.

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  • How to Use Consumer Data to Guide Marketing Spend and Content Priorities

    Soundbites   May 25, 2022  

    Toni Clayton-Hine, CMO at EY, explains how her team is constantly mining the market for consumer insights like future spending trends, which they then use to guide how they prioritize both marketing spend and content creation decisions.

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  • Harness the Power of Music and Sonic Branding to Drive Business Growth and Optimize Spend

    Conference Sessions   May 4, 2022  

    Compounded by fragmentation, complexity, and how nuanced the music rights landscape can be, it has become increasingly critical for advertisers to gain visibility into music spend, how it is managed, and where they can create efficiencies.

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  • Speed and Agility: Marketing’s New Mandate and Its Impact on Planning

    Webinars   January 20, 2022  

    In this webinar, learn more about a topic very much on the mind of CMOs today — marketing agility. Marketing agility is the ability to shift priorities and re-allocate funds quickly and effectively to exploit market opportunities or meet rapidly changing customer expectations.

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  • How Will Brands Remain Committed to Inclusive Marketing?

    Conference Highlights   October 25, 2021  

    While hitting key metrics still matters, inclusive marketing investments can be justified as a business imperative.

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  • Are Your Dollars Spent Against Diverse Audiences Really Working?

    Conference Sessions   October 7, 2021  

    As brands strive to better serve multicultural audiences, the focus on relevance and authenticity has become critical to growth. Industry experts discussed solutions they’ve created to meet this challenge and the importance of turning DE&I goals into business outcomes to propel the industry forward.

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  • Marketers Are Tightening Their Belts

    B2B Marketer   September 22, 2021  

    B2B marketers were betting that the economic impact of the pandemic would be short-lived. It hasn't turned out that way, and now they're facing major budget cuts. With fewer dollars to demonstrate returns, marketers are turning to pure-play channels — encompassing paid, earned, and owned media — and moving more of their work in-house. Lead-gen programs are also taking precedence over branding efforts.

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  • How Much Do Influencers Cost in 2021?

    Knowledge Partners   September 2, 2021  

    In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.

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  • Up, Up, and Away!

    Conference Sessions   August 25, 2021  

    In this video, speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

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  • Up, Up, and Away!

    Event Recaps   August 25, 2021  

    Speakers from Covenant House and Integral LLC explained how to scale investment at nonprofit organizations.

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  • No Mo’ Silos! The Importance of Planning Holistically

    Event Recaps   August 25, 2021  

    Speakers from Easterseals, Whitman-Walker Health, and Fuse Fundraising Group explained how to approach budget development of a nonprofit program in an integrated and holistic way.

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  • Using Attention Metrics to Outperform the Market

    Webinars   August 19, 2021  

    In this webinar, Adelaide shared insights on how marketers are using attention metrics to drive better performance through their media spend.

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  • Brand Activation Legal Webinar: August 2021

    Webinars   August 10, 2021  

    In this webinar, join two leaders from Extreme Reach for a presentation and discussion relating to influencers around payment issues.

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  • Ad-Effectiveness and Efficiencies in a Cookie-Less Market

    Conference Highlights   June 29, 2021  

    The brand imperatives for controlling media investments are better insights, more value, and an identity focus.

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  • Nationwide: Managing Influencer Marketing Program Costs Efficiently

    Conference Sessions   June 29, 2021  

    Nationwide presented on how to balance costs with agencies, influencers, and owned and paid media to ensure an effective campaign.

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  • Make Your Marketing Investments Efficient

    Conference Sessions   June 29, 2021  

    Maximizing and accelerating the impact of marketing investments is a critical issue for today’s marketing executives. In this video, learn how the partnership with procurement continues to shift from a focus on cost cutting to delivering strategic financial value and spend efficiencies.

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