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  • Verizon — What You Missed

    Cannes Mobile Lions Awards   December 15, 2018  

    As its competitors’ service failed during March Madness, Verizon promoted itself to their disgruntled customers by providing recaps of the gameplay that they missed while their service was down.

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  • #TrollingisUgly

    Cannes Mobile Lions Awards   December 15, 2018  

    The non-profit Cybersmile campaigned against cyberbullying.

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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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  • A/R Jordan

    Cannes Mobile Lions Awards   December 15, 2018  

    Jordan Brand capitalized on AR technology and the enduring memory of one of its namesake’s most iconic dunks to promote the release of the Air Jordan III Tinkers.

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  • Snapchat Music Video

    Cannes Mobile Lions Awards   December 15, 2018  

    Bacardi created the first music video in Snapchat and put fans in the starring role.

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  • Emoji Whopper

    Cannes Mobile Lions Awards   December 15, 2018  

    Burger King took over Instagram stories in Argentina by giving its followers the chance to create and post “burgermojis,” while also encouraging users to order a whopper however they wanted.

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  • The Shift to Social Selling

    B-to-B Marketer   December 13, 2018  

    Sales reps increasingly have been using social media technology and principles to establish their personal brands and trustworthiness with leads, boosting conversions.

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  • The New Brand Safety Crisis

    Knowledge Partners   December 11, 2018  

    A recent study by gumgum discusses the new brand safety crisis and how brands, agencies, publishers, and platforms can limit their risk in today’s complicated digital media environment.

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  • This Is How You Can Tell Your Brand Story

    Event Recaps   December 10, 2018  

    S&P Global discussed how it built its branding frameworks to ensure a consistent voice across communications and to continue its role as a leading place for investors to gather information.

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  • How this Nonprofit Shares Its Brand Story

    Event Recaps   December 10, 2018  

    Share Our Strength shared how it created a brand out of an idea; how it has evolved, sharpened, and expanded over time; and how the company is communicating its mission to meet its goal of eradicating childhood hunger in America.

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  • How Campari and Wild Turkey Are Reintroducing Bourbon to America

    Event Recaps   December 10, 2018  

    Campari America shared insights on how to use celebrity influencers to tell stories.

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  • AI and Improving Ad Relevancy

    Event Recaps   December 5, 2018  

    The agency Heat shared its experience with using AI to predict emerging trends.

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  • Active Planning Versus Passive Browsing on Pinterest

    Event Recaps   December 5, 2018  

    Pinterest shared the results of its research into the behavior and emotions exhibited by Pinterest users with different mindsets.

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  • Mike’s Hard Lemonade: 5 Ways to Leverage Social for Experiential Activations

    Webinars   December 5, 2018  

    Get tips for five ways to incorporate social media in your experiential activations to extend your event’s ROI, lifespan, and relevance to in-person and virtual attendees.

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  • Five New Tips for Digital Marketing

    Industry Insights   November 30, 2018  

    The ANA shares the latest advice for making the most of social media, search, mobile, and user-generated content.

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  • SEO Tips

    Event Recaps   November 27, 2018  

    Mower’s Mary Owusu shared a plan to help marketers optimize their online content for search.

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  • Digital Marketing Organization

    Ask the Expert Answers   November 20, 2018  

    ANA’s Ask the Expert research service answers the question “How are companies organizing their teams for digital marketing?”

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  • Live Video Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on Live Video provides marketers with expert perspectives and industry benchmark stats around this attention-grabbing tactic.

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  • Re-Branding Orange Leaf Frozen Yogurt

    Event Recaps   November 14, 2018  

    Orange Leaf Frozen Yogurt described two of its past, ill-fated branding efforts as well as its current and successful one.

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  • CMO Trend Brief: Live Video

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Live Video provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this attention-grabbing tactic.

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