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  • Taking a Bite out of Super Bowl Advertising

    ANA Magazine   January 17, 2020  

    With 68 percent of U.S. homes owning pets, viewers of the Puppy Bowl and other animal-related programming are highly engaged, and often extend the conversation via their social channels.

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  • 360 Meditation by Nissan 360 Safety Shield

    Multicultural Excellence Awards   January 15, 2020  

    Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.

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  • Increasing Your Return on Influencers: Best Practice and Case Studies from TikTok

    Webinars   January 15, 2020  

    As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this webinar, learn about best practice and case studies for brands using TikTok.

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  • #DefyTheName

    Multicultural Excellence Awards   January 15, 2020  

    Monica Lewinsky led a campaign to combat bullies by defanging one of their tactics: name-calling.

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  • Growing Giving Series: No Kid Hungry

    Greater Good   December 30, 2019  

    Working to eliminate childhood hunger in America, No Kid Hungry launched a successful summer campaign to raise broad awareness of free meal programs for kids in need. Learn how the campaign came about, the challenges, the actions, and the results.

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  • Content in a Post-Like World

    Event Recaps   December 12, 2019  

    The Instagram platform is changing, and brands are forced to adapt. An agency senior leader shared tips for content marketing in a “post-like world.”

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  • Leveraging Black Twitter to Catapult Content

    Event Recaps   December 12, 2019  

    Black Twitter, an organic and loosely connected online community, has emerged as a place for black Americans to discuss pop culture, shared experiences, and social justice issues. P&G tapped into this network to promote its #RedefineBlack initiative.

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  • How a Legacy Brand Stays Relevant

    Event Recaps   December 12, 2019  

    Three key principles have helped legacy brand National Geographic maintain relevance.

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  • Promoting a New Product and New Ways of Measuring Performance

    Event Recaps   December 12, 2019  

    OtterBox described its approach to promoting a new product in a crowded marketplace while the dating app Hinge and Ally Bank described their distinctive approaches to evaluating the effectiveness of their own marketing efforts.

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  • Connecting with the MTV Generation

    ANA Magazine   November 22, 2019  

    Compared to other generations, gen Xers are a little more cynical, a little more realistic, and a little more loyal. Brands need to craft their messages accordingly.

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  • Insider Influencer Marketing at Mondelēz International

    Event Recaps   November 21, 2019  

    Yolanda Angulo, director of customer marketing, and Kelly Amatangelo, senior manager of social media, both at Mondelēz International, shared how the various Mondelēz brands identify social influencers for partnerships.

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  • How Volvo Drives Influence

    Public Videos   November 21, 2019  

    Comments, shares, saves, and swipe-ups will replace likes and followers as the key metrics for influencer marketing.

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  • An Influencer Marketing Case Study from Sallie Mae

    Public Videos   November 21, 2019  

    Sallie Mae’s partnership with rapper Dee-1 has been driven by alignment and leaving room at the table for a creative influencer.

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  • How to Build a World-Class Influencer Marketing Program

    Event Recaps   November 21, 2019  

    A business marketing leader outlined the basics of influencer marketing and best practices for executing a successful program.

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  • Innovation with Influencers

    Session Videos   November 21, 2019  

    In this video, Liquid-Plumr explained how to work with influencers to create original content that engages consumers.

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  • Innovation with Influencers

    Public Videos   November 21, 2019  

    Liquid-Plumr is using influencer-created content to drive its overall advertising efforts.

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  • 2019 Influencer Marketing Conference — Opening Remarks

    Session Videos   November 21, 2019  

    Bill Duggan, Group Executive Vice President at the ANA, delivered the opening remarks at the 2019 Influencer Marketing Conference.

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  • An Influencer Marketing Case Study from Sallie Mae

    Event Recaps   November 21, 2019  

    Sallie Mae offered a case study drawn from its experiences with influencer marketing.

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  • How to Build a World-Class Influencer Marketing Program

    Public Videos   November 21, 2019  

    Best practices for building an influencer program include having a social presence and never stop learning.

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  • How to Build a World-Class Influencer Marketing Program

    Session Videos   November 21, 2019  

    In this video, a business marketing leader outlined the basics of influencer marketing and best practices for executing a successful program.

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