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  • Atlanta Braves

    Event Recaps   May 9, 2019  

    In this session, Adrian Williams, Senior Director, Diversity and Community Marketing at Atlanta Braves will share insights into their programs and initiatives to engage multicultural consumers.

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  • St. Jude's Children's Research Hospital/ALSAC

    Event Recaps   May 9, 2019  

    In this session, Evelyn Homs Medero, Vice President, Multicultural Marketing shares how St. Jude Children's Research Hospital/ALSAC is reaching multicultural consumers.

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  • Creating Meaningful Partnerships Between Influencers and Brands

    Webinars   May 8, 2019  

    In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.

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  • Kohl’s: Building Brand Credibility with Influencer Marketing

    Webinars   May 1, 2019  

    In this webinar, learn how Kohl’s took a tiered approach to influencer marketing in order to increase credibility and spread brand awareness in a crowded retail space.

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  • Uber: How to Measure the Incremental Impact of Paid Social

    Event Recaps   April 30, 2019  

    Incrementality measurement has become the status quo within digital advertising. Social platforms are often limited in their measurement capabilities though, or only provide proprietary, static solutions. So how do you make sense of the nuances? Do differences in methodologies matters? In this session, Uber will break down effective lift measurement on platforms such as Facebook, Twitter and Snapchat.

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  • Poly: Digital & Social Case Study

    Event Recaps   April 30, 2019  

    Poly is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner's services. Their headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace. In this session, Poly will share insights on recent digital campaigns and the data-based strategies that made them successful.

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  • See's Candies: Influencer Marketing Case Study

    Event Recaps   April 30, 2019  

    Delivering delicious candies since 1921, See's Candies happily continues to make candy the Mary See's way, using only the finest ingredients. Their American-made delicious chocolates and treats are crafted in their own candy kitchens. From decadent truffles and chocolate-covered nuts to lollypops and crunchy Peanut Brittle, it's quality you can taste in every piece. Headquartered in sunny California, they have over 240 retail shops across the country and an online shop that serves See's fans around the world. In this session, See's Candies will share insights around bringing the classic See's brand to new generations using influencer marketing to build a community of See's Candies partners.

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  • The Evolving Role of the Celebrity Spokesperson

    ANA Magazine   April 19, 2019  

    Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

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  • How Campari and Wild Turkey Are Reintroducing Bourbon to America

    Event Recaps   April 18, 2019  

    Campari America shared insights on how to use celebrity influencers to tell stories.

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  • Testing Content Marketing: A Case Study from Northwell Health

    Event Recaps   April 16, 2019  

    Northwell Health shared some of its learnings about the performance of its content marketing.

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  • The Current State of Marketing According to Gary V.

    Event Recaps   April 12, 2019  

    Gary Vaynerchuk, chairman of VaynerX and CEO at VaynerMedia, offered his take on the current and future trends in the marketing and advertising industry.

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  • The Current State of Marketing According to Gary V.

    Session Videos   April 12, 2019  

    In this video, Gary Vaynerchuk, chairman of VaynerX and CEO at VaynerMedia, offered his take on the current and future trends in the marketing and advertising industry.

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  • How Turtle Wax Influences Its Next Generation of Consumers

    Event Recaps   April 9, 2019  

    Turtle Wax uses influencer marketing to dispel the perception of it being “your grandfather’s car wax.”

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  • How PlayStation and Octagon Reached a New Set of Video Gamers

    Event Recaps   April 9, 2019  

    To generate excitement for the launch of the PlayStation Spider-Man video game, Octagon used a seeded influencer marketing strategy to create reach outside the typical gaming sphere.

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  • Social Listening and Engagement: Some Approaches by Microsoft

    Event Recaps   April 2, 2019  

    Microsoft described its “proactive” and “reactive” approaches to digital social engagement.

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  • Providing Customers with Speed, Adaptability, and Loving Attention

    Event Recaps   April 2, 2019  

    Quicken Loans described several characteristics that distinguish its approach to marketing, innovating, and satisfying customers.

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  • Del Taco: Launching a Brand Re”Fresh”

    Event Recaps   March 29, 2019  

    Del Taco shared insights on its campaign targeted to consumers that leveraged storytelling and social media to resonate with its target audience.

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  • Brand Activation Legal Committee: March 2019

    Event Recaps   March 28, 2019  

    Barnes & Thornburg LLP’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases, and a review of recent NAD and CARU cases.

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  • BuzzFeed Explains How Consumer Loyalty Has Changed and What It Means for Marketers

    Event Recaps   March 27, 2019  

    BuzzFeed and global media agency Wavemaker shared their approach to building customer loyalty and discussed opportunities to help brands remain relevant.

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  • Engaging Culturally Diverse Consumers Through Entertainment

    Event Recaps   March 20, 2019  

    Moët Hennessy shared some examples of multicultural marketing undertaken through event sponsorships.

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