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  • L’Oreal, Newell Brands, and TikTok: How Technology Drives Creative Brand Performance

    Webinars   February 17, 2021  

    In this webinar, executives from L'Oreal, Newell, TikTok, and Ad-Lib discussed how data and technology are being leveraged to bridge the gap between media and creative.

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  • Creating Awesome Brand Experiences During COVID-19

    Event Recaps   February 10, 2021  

    Beauty company EOS explained how it strove to provide positive brand experiences during a period that for many was filled with turbulence and insecurity.

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  • How to Translate Social Messaging into Effective Digital Audio

    Webinars   January 28, 2021  

    In this webinar, Pandora provided practical examples of how to translate existing social messages into effective and compelling digital audio spots and provided tools to help brands lean into the many advantages of digital audio.

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  • Toyota Prius AWD

    Multicultural Excellence Awards   January 15, 2021  

    Toyota executed a digital, social, and video campaign highlighting the advanced features of its new Prius model in an effort to shift the perception of the hybrid vehicle among Hispanic consumers.

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  • Old Spice Fresher Collection

    Multicultural Excellence Awards   January 15, 2021  

    Old Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.

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  • OREO

    Multicultural Excellence Awards   January 15, 2021  

    In a campaign for television and social media that skewed to Hispanic audiences, singer Becky G and OREO inspired people to playfully connect, no matter how far the distance or how brief the moment.

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  • "Make Tet Easy Again” with ViettelPay — Challenge Accepted!

    Smarties Awards   December 21, 2020  

    ViettelPay launched a cross-media campaign to promote the use of its mobile payment app during the Vietnamese holiday of Tet.

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  • UFC and AdColony’s Knockout Mobile Campaign

    Smarties Awards   December 21, 2020  

    UFC and AdColony partnered on a mobile video campaign to drive pay-per-view purchases and ticket sales for the mixed martial arts event “UFC 243: Whittaker vs. Adesanya.”

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  • Excedrin Take Two

    Smarties Awards   December 21, 2020  

    Excedrin promoted Excedrin Migraine with a contest that enabled winners to relive experiences they had missed out on due to migraines.

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  • When Indian Youth Practiced the New Normal with Swag

    Smarties Awards   December 21, 2020  

    Pepsi created its Salaam Namaste campaign to encourage social distancing in India in a way that differentiated itself from the serious tone of most pandemic-themed communications.

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  • Cerveza Victoria Mother's Day

    Smarties Awards   December 21, 2020  

    Cerveza Victoria helped sons and daughters mark Mother’s Day by enabling them to create celebratory mariachi videos that could be shared on social media.

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  • More For Your Riverdale Thing 2.0

    Smarties Awards   December 21, 2020  

    In an effort to reach younger audiences, AT&T launched a mobile-based social media campaign connected to the popular teen series Riverdale.

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  • Mobile-First and Hyper-Local: A Strategy for All Seasons

    Smarties Awards   December 21, 2020  

    OAK + FORT enacted a paid digital ad campaign to expand its audience.

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  • Fanta Music Is Ours

    Smarties Awards   December 21, 2020  

    Fanta’s campaign engaged Turkish teens by tapping into their two passions: social media and music.

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  • Emergen-C “Emerge Your Best” Campaign

    Smarties Awards   December 21, 2020  

    Emergen-C undertook to generate awareness of its usefulness as an aid to everyday wellness, not just as a medicine to take when ill.

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  • DIMES Milkshake Launch

    Smarties Awards   December 21, 2020  

    To launch its new product and connect with gen Z, Turkish beverage brand DIMES leaned into the increasingly popular social platform TikTok.

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  • The World’s Most Travelled Billboard

    Smarties Awards   December 21, 2020  

    Scotch brand Johnnie Walker leveraged OOH tactics to circumvent the prohibition of alcohol advertising in India, in an effort to build affinity with younger audiences.

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  • UniCornetto’s My Fairy Tale

    Smarties Awards   December 21, 2020  

    Cornetto launched its newest ice cream product with an advertisement that challenged the traditional model of courtship.

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  • Overcoming Taboo Topics

    Smarties Awards   December 21, 2020  

    As a challenger brand, Kotex needed to break down stereotypes to break through to its target audience on Russia’s most popular social network.

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  • Sprite Thirst for Yours

    Smarties Awards   December 21, 2020  

    Sprite partnered with entertainment and pop culture website UPROXX to provide opportunities for unsigned hip-hop creators in an effort to drive relevance among young African Americans.

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