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  • The Evolving Role of the Celebrity Spokesperson

    ANA Magazine   April 19, 2019  

    Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

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  • The Evolution of Cultural Celebration Marketing at Wells Fargo

    Event Recaps   April 17, 2019  

    Cultural celebrations and segment specific activations have long been a part of Wells Fargo's multicultural marketing efforts when reaching Hispanic, African American, Asian, LGBTQ, Veterans and PWD customers. These programs have historically been supported on a segment-by-segment basis, been time-bound to cultural moments and have had limited paid media investment. In this session Larissa Acosta, Segments leader for Wells Fargo's integrated brand marketing team, will share Wells Fargo's evolution of Cultural Celebration Marketing towards a holistic creative platform grounded in a universal insight that informs how we show up during cultural and celebratory moments, creating consistency and building equity over time.

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  • Northwell Health: Digital & Social Case Study

    Event Recaps   April 16, 2019  

    Northwell Health is New York State's largest health care provider and private employer, with 23 hospitals, more than 650 outpatient facilities and nearly 15,000 affiliated physicians. In this session, hear from Christina Stolfo, Director, Audience Development at Northwell Health who will share insights on recent digital campaigns and the data-based strategies that made them successful.

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  • Upcoming Research on TV Advertising in a Connected World

    Event Recaps   April 16, 2019  

    The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

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  • Social Listening and Engagement: Some Approaches by Microsoft

    Event Recaps   April 2, 2019  

    Microsoft described its “proactive” and “reactive” approaches to digital social engagement.

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  • Providing Customers with Speed, Adaptability, and Loving Attention

    Event Recaps   April 2, 2019  

    Quicken Loans described several characteristics that distinguish its approach to marketing, innovating, and satisfying customers.

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  • Brand Activation Legal Committee: March 2019

    Event Recaps   March 28, 2019  

    Barnes & Thornburg LLP’s presentation included a federal and state regulatory update, a discussion of recent federal false advertising/privacy cases, and a review of recent NAD and CARU cases.

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  • BuzzFeed Explains How Consumer Loyalty Has Changed and What It Means for Marketers

    Event Recaps   March 27, 2019  

    BuzzFeed and global media agency Wavemaker shared their approach to building customer loyalty and discussed opportunities to help brands remain relevant.

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  • Engaging Culturally Diverse Consumers Through Entertainment

    Event Recaps   March 20, 2019  

    Moët Hennessy shared some examples of multicultural marketing undertaken through event sponsorships.

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  • Marketing to African-American Consumers: Some Examples from Hallmark

    Event Recaps   March 20, 2019  

    Hallmark explained a number of its multicultural marketing efforts.

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  • Establishing Trust in Influencers and Third Parties

    Session Videos   March 19, 2019  

    In this video, a panel explored the contractual and practical steps advertisers can take to help minimize risk when working with influencers and establishing event sponsorships.

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  • Establishing Trust in Influencers and Third Parties

    Event Recaps   March 19, 2019  

    This panel explored the contractual and practical steps advertisers can take to help minimize risk when working with influencers and establishing event sponsorships.

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  • Establishing Trust in Influencers and Third Parties

    Public Videos   March 19, 2019  

    In a real-time social media world, marketers have to provide “micro”-influencers with guidelines to minimize risk.

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  • IFC: "Always On, Slightly Off" on Social Media

    Event Recaps   March 14, 2019  

    Comedy TV channel IFC uses social media to capitalize on fans’ love of its offbeat programming with help from digital agency GLOW.

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  • ANA’s 2019 Influencer Marketing Guide

    Tools   March 8, 2019  

    In this guide, you will discover a distilled best practice approach to Influencer Marketing that will supercharge your strategy and help you conquer influencer marketing.

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  • Influencer Contract Checklist

    Tools   March 8, 2019  

    Use this checklist to ensure that you have conducted your due diligence before entering into a contract with an influencer.

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  • Influencer Marketing Risk Identification and Mitigation Template

    Tools   March 8, 2019  

    Use this to document the risks associated with Influencer Marketing, assess their impact and probability, and develop risk mitigation plans.

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  • Influencer Usage Database

    Tools   March 8, 2019  

    Use this template to track key information about the influencers that you have engaged or considered.

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  • Influencer Marketing Platform Comparison Template

    Tools   March 8, 2019  

    Use this template to compare solutions for managing and executing your Influencer Marketing program.

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  • Influencer Marketing Service Provider RFP Template

    Tools   March 8, 2019  

    A template to create a request for proposal (RFP) for an Influencer Marketing service provider.

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