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  • Optimize Your Approach to Performance Media Buying

    Webinars   July 17, 2019  

    In this webinar, explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, and learn how brands like SafeAuto, LiveXLive, and Slingshot Health are taking innovative approaches to digital media buying.

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  • Is Facebook Too Big to Unlike?

    ANA Magazine   July 12, 2019  

    Following revelations about mishandling consumer data and its slow response to dealing with hateful and dangerous rhetoric on its platform, Facebook has been forced to take a long, hard look at itself. As user engagement sputters, it’s a good time for marketers to question the value of the social giant in their marketing mix — but is the platform, still wielding marketshare like a cudgel, too big to give up on?

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  • How to Use Social Influencers in New Media Marketing

    Webinars   July 9, 2019  

    In this webinar, learn about the rules of the road for social media marketing, including how to communicate with social influencers and tips for drafting effective contracts.

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  • User-Generated Content on the Fitbit Feed

    Event Recaps   June 26, 2019  

    Fitbit described how its users create and use communities on its Fitbit Feed.

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  • Brand Activation Legal Webinar: June 2019

    Event Recaps   June 18, 2019  

    In this webinar, Ed Chansky, Shareholder, Greenberg Traurig LLP, covered the “kNOws” of Communications with Customers and Prospects with a comprehensive overview of the do's and don'ts applicable to e-mail, texting, telephone, recording calls, social media, and push notifications.

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  • Embracing the Unknown: Seven Steps for Exploring Emerging Advertising Channels

    Knowledge Partners   June 18, 2019  

    Adobe shares seven steps to help marketers successfully evaluate, test, and capitalize on an emergent channel as part of its cross-channel mix.

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  • Influencer Marketing Tips

    Session Videos   June 11, 2019  

    In this video, Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.

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  • Influencer Marketing: Facts and Figures

    Event Recaps   June 11, 2019  

    Paul Kontonis of WHOSAY and Viacom Ad Solutions shared data on influencer marketing.

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  • Marketing Shoes to Entrepreneurs

    Event Recaps   June 11, 2019  

    Tennis shoe maker K-Swiss described how it sought a brand positioning that didn’t rely on sports or entertainment.

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  • Influencer Marketing Tips

    Event Recaps   June 11, 2019  

    Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.

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  • Data on the Latinx Community

    Event Recaps   June 11, 2019  

    Influencer Beatriz Acevedo shared a variety of data points to illustrate the size and economic power of the Latinx population.

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  • Marketing Cars with GIF Stickers

    Event Recaps   June 11, 2019  

    Acura explained how it reconceptualized its car configurator to allow users to virtually customize their cars on Instagram with a host of GIF stickers.

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  • Farmers Insurance Is Overcoming the Ad Blocker Wall with Content Strategy

    Event Recaps   June 6, 2019  

    Farmers Insurance shared insights on how it used native advertising with storytelling and humor to create relevant stories that engaged its audience to overcome ad blockers.

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  • Now We’re 25: Digital Advertising Grows Up

    Knowledge Partners   June 4, 2019  

    Adobe surveyed the history of digital advertising from the first banner ad to the emergence of the GDPR.

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  • How to Optimize Your Brand for Generation Z with the Four Cs of Content

    Event Recaps   May 30, 2019  

    The agency Fuse shared advice for appealing to teens with content marketing.

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  • Digital Success Stories from the "I Love NY" Campaign

    Event Recaps   May 30, 2019  

    Empire State Development shared some examples of successful content marketing.

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  • Toyota’s Drive Into eSports: Using Influencers to Reach a New Audience

    Webinars   May 29, 2019  

    With eSports continuing to grow in popularity and revenue, it is becoming increasingly necessary for brands to connect with this influential audience in an authentic manner. Learn how Toyota and Overwatch League developed an exclusive behind-the-scenes series called Access Granted.

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  • Leveraging Micro-Influencers to Increase Brand Loyalty

    Webinars   May 29, 2019  

    With eSports continuing to grow in popularity and revenue, it is becoming increasingly necessary for brands to connect with this influential audience in an authentic manner. Learn how Toyota and Overwatch League developed an exclusive behind-the-scenes series called Access Granted.

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  • How to Make the Most of Stories on Social Media

    ANA Magazine   May 24, 2019  

    If you’re not using the stories feature to put out engaging content and interact with your followers on a more personal level, you have some catching up to do.

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  • Nationwide: Three Important Steps When Choosing Influencers for Your Social Marketing Strategy

    Webinars   May 22, 2019  

    Everyone knows influencer marketing is a proven way to effectively and authentically connect with social audiences. But, how do you know what influencer is right for you? In this webinar, learn about three elements that are critical to your influencer success.

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