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  • GDPR and Digital Advertising

    Event Recaps   November 8, 2018  

    In this session, Erika Kweon and Bart Huffman of Reed Smith LLP will aim to break down the impact of GDPR on digital advertising, with a focus on best practices and factors to consider when implementing GDPR compliance.

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  • Social Media Best Practices to Drive ROI

    Event Recaps   November 8, 2018  

    Social media has cemented itself as its own marketing channel. Long gone is the novelty of judging social media by vanity metrics as marketers are being called on to justify the costs in terms of dollar returns. Jim Meskaukas and Ben Dumas from iNvolved Media will share insights on how to define the particular goals of your brand and segment into categories to be tracked. They will also cover tools available for measurement, and best practices to help ensure you are maximizing your social media investments.

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  • Programmatic Digital Media Reforms: Too Little, Too Late?

    Knowledge Partners   November 7, 2018  

    The consulting firm Advertising Audit and Risk Management predicted that a distrust of the practices used by open exchanges will drive advertisers to carry out a growing portion of their programmatic buying with private marketplaces.

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  • 2019 Marketing Job Trends and Salaries

    Industry Insights   November 6, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • 10 Interview Questions to Ask Job Candidates

    Knowledge Partners   November 4, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

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  • A Manager’s Onboarding Checklist

    Knowledge Partners   November 2, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

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  • The Benefits, Perks, and Incentives Your Employees Want

    Industry Insights   October 29, 2018  

    The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

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  • Defying Industry Norms to Drive Unconventional Growth

    Public Videos   October 26, 2018  

    To get the best agency talent to focus on its account, King’s Hawaiian essentially bankrolled outside creative and media buying start-ups.

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  • The Marketing Diet

    Knowledge Partners   October 24, 2018  

    Agency Mania Solutions advised organizations on how to identify, eliminate, and, in the future, avoid costly inefficiencies in their work with agencies.

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  • The Complete Guide to Writing a Proper RFI

    Knowledge Partners   October 1, 2018  

    AAR Partners shares four rules for writing an RFI that provides agencies with an authentic portrayal of your brand.

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  • The New Marketing Battlefront: Reducing Waste

    Knowledge Partners   September 24, 2018  

    Agency Mania Solutions advised advertisers on how to seize opportunities for cost savings in their relationships with agencies.

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  • Mondelēz Media Review Case Study

    Event Recaps   September 14, 2018  

    Mondelēz conducted a media review and learned some important lessons along the way.

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  • Improve Your Partnerships with Agencies and Ad Tech Giants

    Event Recaps   September 14, 2018  

    Working collaboratively with agencies and ad tech partners is often easier said than done. John Hancock has a four-step approach to tackling this challenge.

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  • ANA In-House Agency Fact Book — Q3 2018

    Industry Insights   September 13, 2018  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Agency Management: The New CMO Imperative

    Knowledge Partners   September 4, 2018  

    Agency Mania Solutions offered brands advice for improving their approach to agency management and turning what is often treated as an operational function into a valuable element of their marketing strategy.

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  • Four Keys for Optimizing Direct Labor-Based Remuneration Systems

    Knowledge Partners   September 1, 2018  

    AARM shares four key steps to successfully implementing and managing direct labor based remuneration systems.

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  • Agency Compensation: The “More for Less” Trap

    Knowledge Partners   August 31, 2018  

    AARM discusses the risks of cutting agency fees without adjusting the scope of work.

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  • Transparency in Programmatic Advertising Won’t Happen Until Marketers Demand It

    Industry Insights   August 21, 2018  

    Media transparency is a hotbed topic in the industry, but change won’t come until marketers take a firm line and demand it. AppNexus makes a call for action.

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  • Will Programmatic Ever Address Advertiser Transparency Concerns?

    Knowledge Partners   August 20, 2018  

    AARM discusses the challenges that remain two years after the release of the ANA’s report on Media Transparency.

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  • Wendy’s Community Engagement Strategy

    Event Recaps   July 25, 2018  

    VML offered guidelines to help brands optimize their approaches to social media marketing.

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