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In this webinar, global production experts at MCA discussed 10 critical steps you should be taking right now to best position your organization and marketing efforts to take advantage of the Next Normal.

Partnership breeds trust and collaboration, and there are significant competitive advantages for brands that can establish deep connections with the right set of partners. To help in that selection process, here are three aspects of connectivity that are vital for marketers looking to create stronger integrations and partnerships across media, data, and technology.

In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.

Steven Wales from Decideware offered advertisers recommendations for assessing their own agency management program and ideas for how to develop it after the COVID-19 pandemic.

Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs, then shared a case study from agency-client partners Havas Media and Bristol Myers Squibb.

In this webinar, President of Joanne Davis Consulting and ANA faculty member Joanne Davis shared best practices to conduct an agency search or review and vetting during a pandemic and work from home.

ANA’s Ask the Expert research service compiled industry resources addressing the question, “How are agency rosters changing?”

Dunkin’ Brands and Fenway Sports Management (FSM) discussed the sports agency/brand relationship, the work they’ve executed together in the past, and the state of sports partnerships during the coronavirus pandemic.

Agency Mania Solutions offered advice to organizations for managing their relationships with agencies in the midst of crises such as the one brought on by the COVID-19 pandemic.

Clorox and Reach Agency recently won a REGGIE Award for their influencer marketing campaign, "Will It Clog?" In this session, hear how Clorox and Reach Agency worked together on their influencer marketing plan and produced award-winning content.

ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

Agency Mania Solutions considered the potential, long-term impact of the COVID-19 pandemic for the marketing industry.

In this webinar, Decideware shared top recommendations to help shape a successful approach to scope of work programs between advertisers and agencies.

With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.

Agency Mania Solutions shared advice regarding to role of metrics in managing agencies.

Third-party cookies are used by advertisers and analytics firms to track users as they visit different sites across the web. This webinar shared best practices on what brands can do to take more control from their audience data and provide better personalization offerings that are consumer-first and privacy-first.

Agency Mania Solutions described a number of the benefits of using e-training methods to onboard agency personnel.

Agency Mania Solutions explored the harm that brand advertisers may be doing to the marketing ecosystem by asking agencies to accept extended payment terms.

As interest in internal agencies continues to rise, many marketers are wondering where to begin. The truth is, most brands have needs that require both an internal and external agency. The challenge is bridging the divide.