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  • McDonald’s Plans for Agency Diversity

    Event Recaps   February 25, 2021  

    McDonald’s described its goals for diversity both within its own workforce and among its agency partners.

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  • Bayer: Global Agency Management Case Study

    Event Recaps   January 28, 2021  

    Philipp Schuster discussed the agency management structure and process of Bayer's Consumer Health Division, including their recent push to increase collaboration with their agencies, and how Bayer approaches agency relations and marketing partnerships.

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  • Save Your Agency-Client Relationships from Drowning in The Pandemic Sea

    Knowledge Partners   December 22, 2020  

    The pandemic has been sorely testing many advertisers’ relationships with their agencies; Agency Mania Solutions provided recommendations for shoring up these relationships.

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  • ANA In-House Agency Fact Book — 2H 2020

    Industry Insights   December 15, 2020  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

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  • Organizational Transformation During Turbulent Times

    Webinars   December 9, 2020  

    In this webinar, Andrea Redniss, EVP at MediaLink, outlined how brands should think about reevaluating their resources, capabilities, processes, partners, and structures in reaction to a consumer landscape that looks entirely different than it did nine months ago.

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  • Optimizing Agency Relationships for Brand Growth

    Event Recaps   December 1, 2020  

    Dave Edwards, executive vice president of global business development at R3 Worldwide, shared topics related to working with agencies during the COVID-19 pandemic.

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  • Stop Wasting Your Time

    Knowledge Partners   November 21, 2020  

    Agency Mania Solutions touted the advantages of automation.

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  • In-house vs. Outsourced Marketing

    Forward   November 19, 2020  

    Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.

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  • Negotiating with Advertising Agencies

    Webinars   November 17, 2020  

    In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.

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  • Agency Search and Selection

    Ask the Expert Answers   November 5, 2020  

    ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”

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  • Outdated Client-Agency Agreements Pose Risks to Advertisers

    Industry Insights   October 27, 2020  

    If the contract between your organization and its advertising agency(s) has an effective date prior to January 1, 2017, you may be at risk. Not unlike fresh produce, dairy products, meat, medicine, or even beer, contract language is perishable.

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  • The Business Case for Client/Agency Relationship Management

    Event Recaps   October 7, 2020  

    Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.

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  • The Business Case for Client/Agency Relationship Management

    Session Videos   October 7, 2020  

    Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.

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  • 2020 In-House Creative Industry Report

    Knowledge Partners   October 6, 2020  

    Cella is excited to bring you the 2020 In-House Creative Industry Report, its 10th year in publication, sharing insights gathered from surveying nearly 400 leaders from creative teams and in-house agencies.

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  • Engaging Millennial Moms Through Influencer Marketing

    Event Recaps   September 10, 2020  

    Stonyfield shared its pioneering approach to influencer campaigns.

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  • The Next Normal: Surprisingly Positive Outcomes of Production Post-COVID

    Webinars   September 2, 2020  

    In this webinar, global production experts at MCA discussed 10 critical steps you should be taking right now to best position your organization and marketing efforts to take advantage of the Next Normal.

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  • Connectivity in an Evolved Media Landscape

    Forward   August 20, 2020  

    Partnership breeds trust and collaboration, and there are significant competitive advantages for brands that can establish deep connections with the right set of partners. To help in that selection process, here are three aspects of connectivity that are vital for marketers looking to create stronger integrations and partnerships across media, data, and technology.

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  • The Importance of Owning It

    Session Videos   August 13, 2020  

    In this video, learn how Ally leveraged a combination of in-house and external agency capabilities to achieve and sustain success.

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  • The Importance of Owning It

    Event Recaps   August 13, 2020  

    Ally leveraged a combination of in-house and external agency capabilities to achieve and sustain success.

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  • Ensuring Marketing Continuity for Sustainable Growth

    Webinars   July 28, 2020  

    In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.

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