Search Results for All Content (access may be restricted)

ANA’s Ask the Expert research service answers the question, “What are the current trends in agency relationships?”

The ANA discussed findings from recent research on content marketing, including its uses and the role of partners in producing it.

Regardless of the type of agency model adopted, it's crucial that brands build an environment that's conducive to solving marketing- and advertising-related problems creatively.

Like Abraham Maslow’s hierarchy of needs, advertising stakeholders must first deliver on the basic functional aspects of the client-agency relationship before they can deliver on higher-order elements. Here’s what’s needed at each step in developing an optimized client-agency management program.

In this webinar, Decideware and LinkRFx shared how to move up the value pyramid to deliver more strategic value.

BMW marketing campaign featuring recycled ads takes a page from the comedy series Mystery Science Theater 3000 to promote the automaker’s certified pre-owned vehicles.

Agency Mania Solutions discussed the value of maintaining long-term relationships with agencies.

Kaiser Permanente Southern California shared their insights into how to transform a pre-existing creative team from a traditional Tier 3 model into a Tier 1 house that can move the needle on organizational objectives.

As the first CFO of marketing at Farmers Insurance, Scott Griffiths strives to answer two questions: How best to allocate marketing resources; and how to demonstrate the business value of marketing to the C-suite. In this session, Scott will share some of the lessons he has learned along the way, mistakes he has made, and changes he has affected.

A number of alternatives to agency reviews were offered by Resources International, a firm specializing in agency searches and relationship management.

In fall 2018, United Technologies acquired Rockwell Collins to form the largest aerospace supplier. The two merging parties, now known as Collins Aerospace, worked with Iris to build its new brand.

Bringing agency responsibilities in-house takes many forms, and there’s no one way to do it that will work for every marketing organization. Those eyeing in-housing as a solution should consider a number of factors in making their decisions — not least of which is whether in-housing is the right move at all.

Experian discussed the advantages of working with a de-coupled production company.

Industry veterans Bill Duggan and Tony Pace discussed the deficit of trust that characterizes relationships between clients and agencies across the industry.

Keri Bruce, partner at Reed Smith, and Thea Winarsky, EVP of global legal and business affairs at IPG Mediabrands, discussed how clients and agencies can work together to improve their relationship and the industry as a whole.

In this video, a panel comprised of ANA client-side marketing members addressed 10 key issues discussed at the conference.

It’s critical for marketers to be proactive about managing influencers, data, and agency relations.

To close out the 2019 ANA Advertising Financial Management Conference, a panel comprised of ANA client-side marketing members addressed 10 key issues discussed at the conference.

Nurture in-house agency growth through joint presentations with external partners and the power to conceptualize and innovate.

Anheuser-Busch strengthened its culture and streamlined its agency roster, creating efficiencies that helped boost its many brands.