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McDonald’s described its goals for diversity both within its own workforce and among its agency partners.

Philipp Schuster discussed the agency management structure and process of Bayer's Consumer Health Division, including their recent push to increase collaboration with their agencies, and how Bayer approaches agency relations and marketing partnerships.

The pandemic has been sorely testing many advertisers’ relationships with their agencies; Agency Mania Solutions provided recommendations for shoring up these relationships.

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

In this webinar, Andrea Redniss, EVP at MediaLink, outlined how brands should think about reevaluating their resources, capabilities, processes, partners, and structures in reaction to a consumer landscape that looks entirely different than it did nine months ago.

Dave Edwards, executive vice president of global business development at R3 Worldwide, shared topics related to working with agencies during the COVID-19 pandemic.

Agency Mania Solutions touted the advantages of automation.

Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.

In this webinar, Keri Bruce and Jillian Petrera from Reed Smith discussed best practices and key issues to keep in mind when negotiating agency agreements.

ANA’s Ask the Expert research service answers the question, “What are best practices for selecting and evaluating agencies?”

If the contract between your organization and its advertising agency(s) has an effective date prior to January 1, 2017, you may be at risk. Not unlike fresh produce, dairy products, meat, medicine, or even beer, contract language is perishable.

Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.

Speakers from the 4A's and ANA showcased results of a survey on client/agency relationship management programs.

Cella is excited to bring you the 2020 In-House Creative Industry Report, its 10th year in publication, sharing insights gathered from surveying nearly 400 leaders from creative teams and in-house agencies.

Stonyfield shared its pioneering approach to influencer campaigns.

In this webinar, global production experts at MCA discussed 10 critical steps you should be taking right now to best position your organization and marketing efforts to take advantage of the Next Normal.

Partnership breeds trust and collaboration, and there are significant competitive advantages for brands that can establish deep connections with the right set of partners. To help in that selection process, here are three aspects of connectivity that are vital for marketers looking to create stronger integrations and partnerships across media, data, and technology.

In this video, learn how Ally leveraged a combination of in-house and external agency capabilities to achieve and sustain success.

Ally leveraged a combination of in-house and external agency capabilities to achieve and sustain success.

In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.