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  • Internal vs. External Agencies: Bridging the Divide

    Webinars   April 1, 2020  

    As interest in internal agencies continues to rise, many marketers are wondering where to begin. The truth is, most brands have needs that require both an internal and external agency. The challenge is bridging the divide.

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  • Insights from “The Most Quoted Man in Advertising”

    Webinars   March 30, 2020  

    In this webinar, Brian Wieser from GroupM focused on lessons learned from China and other countries for how the coronavirus crisis may play out in the United States, how marketers can prepare for what’s next, and how agencies can support their efforts.

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  • How to Optimize Your Agency Relationship vs. an Agency Review

    Webinars   March 25, 2020  

    In this webinar, learn how to address the challenges and opportunities pertaining to your agency relationship. Hear how Flock has helped some of the leading brands in the world and their agencies "Get Fit."

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  • What’s Your Risk Profile?

    Knowledge Partners   March 18, 2020  

    Agency Mania Solutions discussed the risk profiles associated with different approaches to agency relationships.

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  • Communication Breakdown

    ANA Magazine   March 13, 2020  

    Undisclosed markups are just one of several issues eroding the trust between clients and their agencies. Against an ominous backdrop, the heat is on both sides to not let pain points fester. Here’s what industry leaders at Unilever, Sam’s Club, the ANA, and the 4A’s are doing to make things better.

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  • Influencer Marketing Efficiency: How to Work with Your Agency to Reduce Risk and Waste in Your Influencer Marketing Programs

    Event Recaps   March 11, 2020  

    Erick Schwab, co-founder of and co-CEO at Sylo, talked about how brands can work with agencies to reduce waste and fraud in influencer marketing programs, making these campaigns more effective.

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  • Bid Management: Are We Asking Too Much of Our Agencies?

    Event Recaps   March 11, 2020  

    Ben Haynes and Michael Lorenzi from Haynes-Vozza discussed the production house bidding process.

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  • Xmas Mode

    Echo Awards   March 2, 2020  

    Shackleton designed an Xmas Mode app for its clients that physically and virtually connected mobile devices, transforming them into Nativity figures.

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  • Agency Production Department Outsourcing: Efficiencies and Saving for Brands and Small to Medium-Sized Ad Agencies

    Event Recaps   January 28, 2020  

    More in-house brand agencies, and small to medium-sized ad agencies, are realizing that it is more cost-effective to engage independent companies to do production all the way through clearance and traffic. These companies are multi-faceted and can manage multiple production roles at the same time for the life of the project, using fewer individual hires and reducing cost.

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  • Mastering Agency Relationships

    Knowledge Partners   January 24, 2020  

    Agency Mania Solutions examined the responsibilities that marketers must take on to successfully collaborate with agencies.

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  • Managing Consumer Insights Agencies at John Hancock

    Event Recaps   December 4, 2019  

    John Hancock described some of the ways in which its marketing analytics team has elevated the organization’s methods for managing its measurement, analytics, and research partners.

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  • A Two-Way Street: Client-Agency Evaluations

    Event Recaps   December 4, 2019  

    Decideware shared insights on some effective approaches to client/agency evaluations.

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  • It’s a Two-Way Street

    Forward   November 26, 2019  

    To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.

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  • The Ultimate Payoff

    Knowledge Partners   November 6, 2019  

    Agency Mania Solutions examined the concerns that face marketers in their efforts at agency management.

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  • Digital Talent Is in Demand for 2020

    Industry Insights   November 5, 2019  

    Many agencies and in-house creative departments need to build teams with expertise in areas like analytics, artificial intelligence, automation, content strategy, demand generation, machine learning, social media, and voice search.

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  • 2020 Marketing Job Trends and Salaries

    Industry Insights   November 5, 2019  

    Did you know that nearly half of professionals surveyed by Robert Half, parent company of The Creative Group, said they feel underpaid?

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  • Common Benefits, Perks, and Incentives

    Industry Insights   November 5, 2019  

    Learn more about the most common benefits, perks, and incentives offered by employers, so you can stay competitive.

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  • Evaluating Agency Performance

    Tools   November 1, 2019  

    A guide to help you evaluate the performance and alignment of agencies with your company.

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  • Expert Advice on Salary Transparency and Negotiations

    Industry Insights   October 31, 2019  

    Diane Domeyer, executive director of The Creative Group, shared insights and advice on how companies can foster a transparent and healthy work environment when it comes to salary transparency and negotiations. The Creative Group just released its 2020 Salary Guide, revealing current hiring trends and wants.

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  • United Healthcare: Managing Media Agency Relations

    Event Recaps   October 29, 2019  

    UnitedHealthcare created a “playbook” to improve agency/client relations. By providing detailed and accurate briefs, and maintaining honest and constant communication between both parties, agencies can set their clients up for success.

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