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Agency Mania Solutions shared advice for improving the transparency of the relationships between agencies and advertisers.

Agency Mania Solutions shared advice for optimizing the value of advertisers’ relationships with their agencies.

In this video, explore the ways brands can position themselves for more productive and value-focused negotiations with agency partners, including the benefits of company stakeholder coordination.

Agency Mania Solutions shared advice for how to improve client/agency collaborations.

The ANA fielded a survey focusing on the current level of trust between client-side marketers and advertising agencies.

Establish swim lanes to achieve productive collaboration with external agency partners.

In this video, panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.

Panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.

Verizon Communications’ in-house agency has helped the company regain control of its brand narrative while still working in tandem with external agencies.

In this video, learn how Verizon Communications’ in-house agency has helped the company regain control of its brand narrative while still working in tandem with external agencies.

In this video, learn about the three guiding principles that have helped Prudential and its agency partner create campaigns that changed brand perception and boosted sales in wake of the 2008 financial crisis.

Three guiding principles have helped Prudential and its agency partner create campaigns that changed brand perception and boosted sales in wake of the 2008 financial crisis.

The non-profit organization Cuso International and its agency shared insights on how to improve client/agency relationships.

To optimize relationships with agencies, nonprofit clients should be clear with expectations, transparent, and prepared to share responsibility.

In this video, the non-profit organization Cuso International and its agency shared insights on how to improve client/agency relationships.

By switching to an agency holding company model, Verizon positioned its brand and business for the future.

In preparation for its 100th anniversary, financial services organization TIAA partnered with Joanne Davis Consulting to revamp its agency framework and review process.

Biotech company Gilead Sciences was charged with creating an integrated agency management model to bridge the gap between its marketing operations and procurement teams.

HP created a marketing-specific program to capitalize on its content and knowledge, which eventually led to an internal training program for both its marketers and its agencies.

Advertising Production Resources (APR) helps marketers create a flexible framework to help optimize their content production.