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  • Guidelines for Diverse Media Suppliers When Doing Business with Buyers (Agencies and Marketers)

    Research Reports   August 9, 2022  

    Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

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  • In-Housing at T-Mobile: A Story of Transformation and Value Creation

    Event Recaps   June 29, 2022  

    T-Mobile and in-housing consulting partner Media.Monks explained how they created an in-housing strategy and executed a smooth transition through collaboration based on openness, flexibility, and an unparalleled focus on people.

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  • Maximizing the Client-Agency Relationship

    Conference Sessions   May 3, 2022  

    In this video, industry experts discussed challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.

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  • Retaining Top Agency Talent During the Great Resignation

    Conference Sessions   May 3, 2022  

    In this video, Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.

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  • Retaining Top Agency Talent During the Great Resignation

    Event Recaps   May 3, 2022  

    Nicole Apple, head of global strategic agency management at Kimberly-Clark, and Kerry Kielb, director of agency strategy and operations at AT&T, shared their unique perspective on what client-side marketers can do to improve agency relations and the retention rate for agency talent.

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  • The Value Equation: How to Get the Most Value from Your Agency

    Conference Sessions   May 3, 2022  

    In this video, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.

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  • Standing Up for Agencies

    Conference Highlights   May 3, 2022  

    An agency’s pet peeves about procurement include 120-day payment policies and trusting business philosophies.

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  • The Value Equation: How to Get the Most Value from Your Agency

    Conference Highlights   May 3, 2022  

    The new value equation for agency compensation should include drivers and motivations, not just time alone.

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  • Maximizing the Client-Agency Relationship

    Event Recaps   May 3, 2022  

    Client+Agency SYNC Co-Founders and ANA Enterprise Curriculum Facilitators Anne Murray and Dan Wald discussed the existing challenges to fostering a healthy client-agency relationship and offered insights for how to overcome those challenges, optimize the relationship, and maximize marketing and business success.

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  • The Value Equation: How to Get the Most Value from Your Agency

    Event Recaps   May 3, 2022  

    In this session, learn why Fig Agency CFO and Partner Richard Tan believes the approach to agency engagements needs to evolve for today's world. He outlined several ways for both brands and agencies to adjust their approach to their partnerships that will be mutually beneficial and generate more value.

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  • Client-Side RFPs Have Been Focusing on the Wrong Things

    Soundbites   May 2, 2022  

    Greg Paull, principal at R3, explains why client-side marketers have to change their mindset when it comes to RFPs, both to save time and their sanity.

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  • Seven Building Blocks of Strategic Agency Rosters

    Event Recaps   May 2, 2022  

    At the ANA’s 2022 Advertising Financial management Conference, Decideware shared numerous considerations that companies should attend to in developing agency rosters.

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  • 65 Percent of Marketers Go Beyond Traditional Agency Partnerships to Include Specialists and Media Platforms

    Knowledge Partners   April 29, 2022  

    A new report from R3 on marketing integration and client-agency partnerships reveals how the success of these relationships hinges on the ability of marketers to regularly apply fundamentals of the marketing practice in new ways.

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  • Creating High Value, High Return Between Your In-House Agency and Your Agency Partners

    Conference Sessions   March 16, 2022  

    In this video, take a deep dive into where external agencies should add value and how to build mutually rewarding partnerships that maximize the most of each agency's capabilities.

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  • Lenovo’s "Get Got by a Gran"

    Conference Sessions   March 16, 2022  

    In this video, Jeremy Swiller, director of brand operations at Lenovo, shared how his in-house team successfully tapped into empathy for its “Get Got by a Gran” campaign, which provided senior citizens some much-needed human connection during COVID-19 lockdowns.

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  • Lenovo’s "Get Got by a Gran"

    Event Recaps   March 16, 2022  

    Jeremy Swiller, director of brand operations at Lenovo, shared how his in-house team successfully tapped into empathy for its “Get Got by a Gran” campaign, which provided senior citizens some much-needed human connection during COVID-19 lockdowns.

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  • Creating High Value, High Return Between Your In-House Agency and Your Agency Partners

    Conference Highlights   March 16, 2022  

    Defining roles and responsibilities is essential to on boarding external agency partners.

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  • A Glimpse at the Future of Advertiser/Agency Relationships

    Industry Insights   February 4, 2022  

    As speed increased, it became good practice to look back as we propelled ourselves forward. As we look in the rear-view mirror of 2021 and developments that shaped advertiser and agency relationships, we can get a glimpse as what’s coming ahead and best prepare ourselves. What were last year’s major drivers that made a significant difference in how advertisers and agencies collaborate with each other?

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  • 2022 Agencies: What to Watch for and How to React

    Event Recaps   February 3, 2022  

    Simon Francis, CEO at Flock Associates, shared how 2022 is going to be an unprecedented year for client-agency relationships, reviewing the business and social conditions that are affecting both client-side marketers and agencies, and providing recommendations for how client-side marketers can alter behaviors and processes to best respond to these conditions.

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  • Agency Transformation at Citrix: A Hero’s Journey

    Event Recaps   February 3, 2022  

    Arturo Siguenza, senior manager of advertising and media at Citrix, shared his brand’s approach to transforming its relationship with agency partners and centralizing its creative and media agencies into an agency of record model of operations.

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