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In this session, Erika Kweon and Bart Huffman of Reed Smith LLP will aim to break down the impact of GDPR on digital advertising, with a focus on best practices and factors to consider when implementing GDPR compliance.

Social media has cemented itself as its own marketing channel. Long gone is the novelty of judging social media by vanity metrics as marketers are being called on to justify the costs in terms of dollar returns. Jim Meskaukas and Ben Dumas from iNvolved Media will share insights on how to define the particular goals of your brand and segment into categories to be tracked. They will also cover tools available for measurement, and best practices to help ensure you are maximizing your social media investments.

The consulting firm Advertising Audit and Risk Management predicted that a distrust of the practices used by open exchanges will drive advertisers to carry out a growing portion of their programmatic buying with private marketplaces.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

To get the best agency talent to focus on its account, King’s Hawaiian essentially bankrolled outside creative and media buying start-ups.

Agency Mania Solutions advised organizations on how to identify, eliminate, and, in the future, avoid costly inefficiencies in their work with agencies.

AAR Partners shares four rules for writing an RFI that provides agencies with an authentic portrayal of your brand.

Agency Mania Solutions advised advertisers on how to seize opportunities for cost savings in their relationships with agencies.

Mondelēz conducted a media review and learned some important lessons along the way.

Working collaboratively with agencies and ad tech partners is often easier said than done. John Hancock has a four-step approach to tackling this challenge.

The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

Agency Mania Solutions offered brands advice for improving their approach to agency management and turning what is often treated as an operational function into a valuable element of their marketing strategy.

AARM shares four key steps to successfully implementing and managing direct labor based remuneration systems.

AARM discusses the risks of cutting agency fees without adjusting the scope of work.

Media transparency is a hotbed topic in the industry, but change won’t come until marketers take a firm line and demand it. AppNexus makes a call for action.

AARM discusses the challenges that remain two years after the release of the ANA’s report on Media Transparency.

VML offered guidelines to help brands optimize their approaches to social media marketing.