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  • Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media

    Event Recaps   July 25, 2019  

    MGM Resorts International, one of the world’s leading global hospitality companies, builds its individual brands by creating compelling content to instill brand love and elevate guest experiences.

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  • Selling "FOMO": How MGM Builds Its Brands Through Storytelling and Social Media

    Public Videos   July 25, 2019  

    MGM Resorts International’s digital content strategy focuses on cultural relevance, consistency, and changing hearts and minds.

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  • Red Wing Shoes for Business: Winning Tactics that Boost Demand Generation and Deliver Business-Driving Results

    Webinars   July 17, 2019  

    In this webinar, discover how a buyer-driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others.

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  • Chatbots Infographic, 2019 Edition

    Research Infographics   July 3, 2019  

    Get smart on the ways brands are using chatbots and the affect the technology is having on the marketing industry.

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  • With Ample Room for Growth, ABM Inches Forward

    B-to-B Marketer   July 3, 2019  

    Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

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  • CMO Trend Brief: Chatbots, 2019 Edition

    Research Reports   July 3, 2019  

    This quick read highlights the must-know aspects of chatbot technology for marketing leaders, and it features a case study from Foxtel, a TV network that used an interactive chatbot experience to compel viewers to tune in to live TV.

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  • Chatbots Report, 2019 Edition

    Research Reports   July 3, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on chatbots sheds light on the growing trend featuring research, expert perspectives, and actionable tips for brands experimenting with the technology.

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  • How to Manage Brand Reputation

    ANA Magazine   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

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  • The Pioneering CMO

    Forward   June 13, 2019  

    Pioneering CMOs are using new approaches to marketing that put the customer at the forefront and are achieving business results that demand the C-suite take note. Here, according to research by Accenture Interactive, is how they’re doing it.

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  • Networks and Narratives: Authentic Storytelling in the Digital Age

    Public Videos   May 30, 2019  

    American Express feels it’s an obligation for its marketing to tell richer stories that strengthen social networks.

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  • Networks and Narratives: Authentic Storytelling in the Digital Age

    Session Videos   May 30, 2019  

    In this video, learn how well-crafted stories can influence networks, and how business marketers drive growth by putting this concept into action.

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  • How Caterpillar Uses Emotion and Logic to Drive Growth

    Event Recaps   May 30, 2019  

    Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.

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  • How Caterpillar Uses Emotion and Logic to Drive Growth

    Session Videos   May 30, 2019  

    In this video, Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.

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  • Networks and Narratives: Authentic Storytelling in the Digital Age

    Event Recaps   May 30, 2019  

    Well-crafted stories can influence networks, and business marketers drive growth by putting this concept into action.

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  • How DXC Technology "Gets It Done"

    B2 Awards   May 29, 2019  

    DXC’s “Get It Done” campaign was a fully integrated initiative that launched the DXC brand onto the global stage of IT services.

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  • Caterpillar’s New Approach to Trade Shows

    B2 Awards   May 29, 2019  

    At the bauma China trade show, Caterpillar’s challenge was to create an immersive experience in an exhibit space that was 50 percent smaller than at previous shows.

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  • Red Wing for Business Trade Show Experience

    B2 Awards   May 29, 2019  

    Red Wing Shoes was about to launch a technology to digitize processes among its customers, stores, and corporate offices. With the help of SCHERMER, what started as a need to market this new technology turned into a new business-to-business brand, Red Wing for Business.

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  • Cognizant Brand Campaign

    B2 Awards   May 29, 2019  

    As one of the world’s leading professional services companies, Cognizant specializes in transforming the business, operation, and technology models of large global enterprises.

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  • Engaging Partners to Engage Leads

    B2 Awards   May 29, 2019  

    Educational Testing Service (ETS) delivered significant growth by providing its partners with materials to market the brand and a tool to follow up with leads.

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  • Democratizing Account-Based Marketing

    B2 Awards   May 29, 2019  

    SAP wanted an effective and efficient way to bring account-based marketing to as many clients and prospects as possible. With the help of MomentumABM, it created an account-ready sales and marketing asset delivery platform.

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