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Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.

Microsoft described its “proactive” and “reactive” approaches to digital social engagement.

Shinola described how it overhauled its loyalty program to better satisfy customer needs and desires.

Quicken Loans described several characteristics that distinguish its approach to marketing, innovating, and satisfying customers.

After several years of rolling right along, the economy could be headed for another recession. There are a number of steps marketers can take to inoculate their brand from the next downturn.

Jet explained its approach to determining Customer Lifetime Value.

Human connections through coaching and technology are key brand differentiators for Orangetheory Fitness.

Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.

In this video, discover how Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.

Learn all about what makes T-Mobile’s marketing so effective and how it plays a significant role in the company’s success.

B2B companies increasingly are rethinking their customer advocacy programs to better engage ambassadors and fuel business growth.

ANA’s Ask the Expert research service answers the question, “How can our employees serve as brand advocates for our organization, specifically on social media?”

Speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.

In this video, speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.

Lower fundraising costs, greater income streams, and increased donor retention are among the benefits of shifting marketing resources to monthly giving programs.

In this video, the non-profit organization Cuso International and its agency shared insights on how to improve client/agency relationships.

To optimize relationships with agencies, nonprofit clients should be clear with expectations, transparent, and prepared to share responsibility.

The non-profit organization Cuso International and its agency shared insights on how to improve client/agency relationships.

Ryan Bonifacino shared recommendations for staffing and organizing marketing teams.

Hello shared advice for product development, brand positivity, and conversational marketing.