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  • An Advertiser’s Guide to Utilizing an Email Affiliate Program

    Knowledge Partners   March 26, 2020  

    A guide from Optizmo on how advertisers can use an email affiliate marketing program.

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  • Singing From the Same Sheet of Data

    B2B Marketer   March 25, 2020  

    With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.

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  • An Advertiser’s Email Affiliate Guide

    Knowledge Partners   March 12, 2020  

    An infographic on how advertisers can use email affiliate marketing.

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  • Ten-Step Guide to Achieving CX Centric Business Goals

    Webinars   March 11, 2020  

    In this webinar, hear from Shiva Mirhosseini, VP, Marketing Technology and Digital Experience at Aetna, who shared insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.

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  • Reviving Human Connection in the Age of Digital Domination

    Session Videos   March 5, 2020  

    In this video, H&R Block shared how they are reimagining all touch points of the customer journey to emphasize human connection as well as specific insights on the brand value of putting human connection at the center of marketing.

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  • Keeping the Customer at the Center of Your Data Strategy

    Event Recaps   March 2, 2020  

    Steve Monteith, VP of marketing at the United States Postal Service, provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.

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  • Get Your Time Back

    Echo Awards   March 2, 2020  

    To retain customers during a track work project, Danish train operator DSB created an app that monitored travel time increases and awarded customers free “minutes” to apply to the cost of future travel plans.

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  • TV Licensing — Will You Be In?

    Echo Awards   March 2, 2020  

    TV Licensing’s direct mail campaign intended to provoke a response from households in the U.K. that had not purchased a legally mandated TV license.

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  • Emails that Fit Your Life

    Echo Awards   March 2, 2020  

    Dynamically developed emails allowed CIBC to delivered deeply personalized messaging at scale.

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  • Keeping the Customer at the Center of Your Data Strategy

    Session Videos   March 2, 2020  

    In this video, Steve Monteith with the United States Postal Service provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.

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  • How Citi Takes a Customer-Centric Approach to Understanding Pain Points

    Event Recaps   February 27, 2020  

    Pam Kornfeld, director of digital servicing at Citibank North America, shared how Citi takes a customer-centric approach to understanding customer needs by leveraging customer pain points and customer insights to identify issues.

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  • Leverage Brand Growth through Digital Disruption, Talent, Customer Obsession, and Corporate Citizenship

    Webinars   February 26, 2020  

    In this webinar, Joseph Jaffe outlined the key pillars of digital disruption, talent resurrection, customer obsession, and corporate citizenship, upon which a successful start-up or corporation can stand and ultimately build a foundation for future growth.

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  • Ten Emails You Need to Send in 2020

    Session Videos   February 21, 2020  

    In this video, learn about ten specific email strategies to add sophistication to email marketing — showing you ten emails you need to send this year to modernize your approach to this communication channel.

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  • Ten Emails You Need to Send in 2020

    Event Recaps   February 21, 2020  

    There are 10 specific email strategies that can add sophistication to email marketing and help modernize marketers’ approach to this valuable communication channel.

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  • How to Navigate the Complexities of Fundraising

    Session Videos   February 19, 2020  

    In this video, learn why nonprofits can still thrive if they adopt a new mindset even while fundraising is more challenging than ever.

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  • How to Navigate the Complexities of Fundraising

    Event Recaps   February 19, 2020  

    Fundraising is more challenging than ever, but nonprofits can still thrive if they adopt a new mindset.

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  • Mastering the Balancing Act Between BX and CX

    Forward   February 18, 2020  

    Brand experience has long been the bedrock of brand-building, and still plays a crucial role in winning consumer affinity. But it’s the rise of the CX era, and its tight focus on every consumer touchpoint, that will future-proof modern brands for the next decade. Smart brands will strike a balance between brand experience and customer experience. Here’s how to get started.

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  • ABM and the Digital Customer Journey

    Event Recaps   February 18, 2020  

    Overdrive Interactive CEO Harry Gold shared the key elements of a successful ABM strategy.

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  • Customer Centricity Checklist

    Tools   February 1, 2020  

    A checklist with links to tools and best practices for increased focus on customers.

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  • The State of Online Communities for Customer Support

    Tools   February 1, 2020  

    Demand Metric, in partnership with Vanilla Forums, set out to learn what the customer support landscape looks like and how effective crowd based, self-service support channels are working.

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