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This resource explains what authentication is and provides some recommendations for what you should do as an email marketer to implement the related guidelines within your organization.

The Detroit Lions discussed how marketers developed a mobile app for the team’s loyalty program.

Shinola described how it overhauled its loyalty program to better satisfy customer needs and desires.

Quicken Loans described several characteristics that distinguish its approach to marketing, innovating, and satisfying customers.

Microsoft described its “proactive” and “reactive” approaches to digital social engagement.

Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.

InMotion Entertainment discussed the training program it uses to turn employees into brand advocates.

After several years of rolling right along, the economy could be headed for another recession. There are a number of steps marketers can take to inoculate their brand from the next downturn.

Jet explained its approach to determining Customer Lifetime Value.

In this video, discover how Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.

Human connections through coaching and technology are key brand differentiators for Orangetheory Fitness.

Orangetheory Fitness leverages data in every aspect of the Orangetheory Fitness experience to motivate its members and keep retention high while attracting new members.

Learn all about what makes T-Mobile’s marketing so effective and how it plays a significant role in the company’s success.

B2B companies increasingly are rethinking their customer advocacy programs to better engage ambassadors and fuel business growth.

ANA’s Ask the Expert research service answers the question, “How can our employees serve as brand advocates for our organization, specifically on social media?”

Lower fundraising costs, greater income streams, and increased donor retention are among the benefits of shifting marketing resources to monthly giving programs.

In this video, speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.

Speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.

In this video, the non-profit organization Cuso International and its agency shared insights on how to improve client/agency relationships.

To optimize relationships with agencies, nonprofit clients should be clear with expectations, transparent, and prepared to share responsibility.