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This webinar explored the value of a service-over-sales mentality, focusing on key pillars and their role in delivering B2B customer experience excellence at scale.

“Personalization” has been selected by our members as the ANA 2019 Marketing Word of the Year.

The enterprise experience takes a holistic view of the organization and the many different people — both internally and externally — whose own experiences shape the customer experience.

To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.

What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.

A Turkish bank created a way for new customers to create accounts via its mobile app.

Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.

In this video, Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

Two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

Hear why two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

Edward Jones described the process it used to develop an app that catered to the needs of its financial services clients.

Relevance to the consumer — rather than just random giveaways — is at the core of rewards programs for a growing number of brands and organizations.

gyro’s research shed light on a number of steps that B2B brands can take to better attract, understand, serve, and connect with customers.

With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

In this webinar, VMLY&R demonstrated how a commitment to design thinking can provide a pragmatic path for companies to transform cultures and capabilities to reimagine their customers’ experiences.

B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.

Conversational marketing enables a one-to-one dialogue between individuals and brands that helps to inform, capture, qualify, and better connect with consumers.