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  • How These Brands Helped People During COVID-19

    Event Recaps   August 6, 2021  

    The meteoric rise of influencer marketing has quickly evolved into a data and AI-driven business that will reach $10 billion in 2020.

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  • Airlines Keep Marketing Efforts Afloat Amid Pandemic

    ANA Magazine   September 18, 2020  

    The initial shock and continuing uncertainty caused by the pandemic have led many companies in the travel sector to put the brakes on their marketing efforts. Yet evidence suggests that keeping up engagement with consumers can help lessen the impact of the blow.

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  • Pivoting into Content Creation

    Event Recaps   September 15, 2020  

    National Instruments (NI) launched its first brand campaign during COVID-19, which upended its initial content strategy.

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  • Best Practices on Pivoting Your Podcast Marketing Strategy During a Crisis

    Event Recaps   September 15, 2020  

    The Entreprenista podcast launched in the fall of 2018, with the mission of empowering and providing business solutions to female entrepreneurs across the country.

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  • Airlines and Hospitality: The Values of Loyalty in a Crisis

    Knowledge Partners   September 14, 2020  

    The travel and hospitality sectors have suffered significant blows as a result of the COVID-19 pandemic. This report explores the role brand loyalty plays among frequent travelers and how brands can win back business by catering to this group of customers.

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  • Cisco Retains Customers for Life

    B2 Awards   September 1, 2020  

    A cross-functional team built a customer retention initiative that transformed the renewals process at Cisco from complex and daunting to easy and seamless.

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  • RapidScale: Raise Your Expectations

    B2 Awards   September 1, 2020  

    A new messaging platform and revamped website helped define RapidScale's true value in empowering users to expect more from the company’s technology, systems and customer experience.

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  • LinkedIn’s Social-First Approach to Engaging Influencers and Audiences Alike

    B2 Awards   September 1, 2020  

    LinkedIn created a social-first campaign leveraging LinkedIn Showcase Pages that successfully drove engagement on LinkedIn's platform between LinkedIn and its customers.

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  • Real Estate Agent Campaign

    B2 Awards   September 1, 2020  

    Seeking to create a robust and active channel partner community of real estate agents, Unison HomeBuyer enacted an integrated marketing campaign which used a cross-channel, behavior-based journey coordinated in funnel stages.

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  • Mail's Bright Journey

    B2 Awards   September 1, 2020  

    USPS educated mailing professionals on the power of digitally integrated mail so they could activate out in the marketplace and help increase marketing mail revenue.

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  • Mitsubishi Heavy Industries Oil & Gas Demand Generation

    B2 Awards   September 1, 2020  

    The Mitsubishi Heavy Industries Oil & Gas group created an online and offline ecosystem for lead generation that put in place a future-looking strategy for digital marketing and a growing database from which to nurture leads.

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  • Knauf Kup

    B2 Awards   September 1, 2020  

    Knauf Insulation hosted the “Knauf Kup” corporate golf tournament to deepen customer relationships and build loyalty to the organization.

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  • Powering Partnerships

    B2 Awards   September 1, 2020  

    To engage decision-makers in strategic conversations, Hitachi Vantara created an insight-driven ABM campaign that delivered fully bespoke messaging for every individual.

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  • Coldwell Banker Clients for Life

    B2 Awards   September 1, 2020  

    Coldwell Banker’s new program helped agents build and maintain relationships with clients, even if those clients were not in the market to buy or sell a home.

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  • Coldwell Banker Listing Concierge

    B2 Awards   September 1, 2020  

    Real estate company Coldwell Banker created a program that would help its agents market their listings resulting in faster sales and increased commissions.

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  • Turning Data into Delight: How to Organize, Optimize and Personalize with the Data

    Event Recaps   August 27, 2020  

    Speakers from DEG and Crocs discussed how personalization and data can generate prescriptive, data-driven email marketing campaigns.

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  • Artificial Intelligence Demystified: How Models and Data Work Together for Success

    Event Recaps   August 27, 2020  

    Speakers from Orvis and Salesforce discussed how artificial intelligence and machine learning strategies can be implemented in email marketing programs.

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  • How Marketers Fulfill Customers’ Desire for Real-Time Brand Experiences

    Forward   August 25, 2020  

    Brands have to turn run-of-the-mill interactions with customers and prospects into something remarkable and unexpected. Such experiences not only boost the top and bottom lines but also strengthen brands and turn their customers into advocates for their products and services.

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  • Understanding and Serving Consumer Needs During COVID-19 and Beyond

    Knowledge Partners   August 14, 2020  

    Beginning in February 2020, a global pandemic caused by the Coronavirus (AKA COVID-19) with no immediate vaccine has led to dramatic actions by public and private institutions. Experian has developed its 2020 Consumer Audiences to help clients better understand and serve consumer needs during this unique period of our history.

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  • From Emergencies to Long-term Growth: Retaining Crisis Donors

    Event Recaps   August 5, 2020  

    Fundraising consultancy M+R shared strategies for how nonprofits can retain emergency donors after times of crisis.

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