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  • Fitness Brands Are Working It Out

    ANA Magazine   April 16, 2021  

    When lockdowns began in March 2020, they accelerated a change in consumer behavior that gyms and other fitness studios had seen coming at a gradual pace for years. Wearables, health tracking apps, and digital media fitness experiences moved to the forefront, and brands had to adapt digital technology like apps and livestreams quickly to meet customers in a new setting — their living rooms.

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  • Keep Calm and Pivot

    Insight Briefs   April 16, 2021  

    In this Insight Brief, learn how brands pivoted their marketing strategies to respond to dramatic changes in consumer behavior during the COVID-19 pandemic.

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  • A Frictionless Holiday Shopping Experience Is Still a Work in Progress

    ANA Magazine   April 2, 2021  

    Brands may need to assuage any hard feelings among consumers who believe they got stiffed during last year’s holiday buying season amid a wave of deliveries. Being transparent with customers about return policies is a good place to start — and an opportunity to strengthen relationships that many marketers may be missing.

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  • How to Avoid Email Fatigue: Four Steps to Determine the Cost of Over-Contacting Customers

    Knowledge Partners   March 8, 2021  

    In this report, RRD Marketing Solutions examines the impact of over-emailing customers.

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  • Can a Pivot to Digital Bring Sales and Marketing into Better Alignment?

    B2B Marketer   January 6, 2021  

    B2B marketers have made little progress in tackling some chronic problems (read: sales-and-marketing alignment) and cultivating digital revenue streams. Could the increase in digital adoption caused by the pandemic help clear some of the logjams and spur an online-first strategy once and for all?

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  • Google and Western Union: Driving Transformation Through Crisis

    Webinars   December 3, 2020  

    In this webinar, learn how one of the largest, most prominent financial institutions, Western Union, transformed their strategy during the pandemic to help more customers send and receive money when it mattered most.

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  • ABM Content Plan Worksheet

    Tools   November 15, 2020  

    Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

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  • Account Scoring Template

    Tools   November 15, 2020  

    An analysis tool to evaluate corporate accounts based on 6 key criteria.

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  • Ideal Customer Profile Template

    Tools   November 15, 2020  

    You need to describe the type of company that would benefit the most from your products or solutions.

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  • Building Trust Amid COVID-19

    Session Videos   October 23, 2020  

    In this video, Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.

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  • United We Move: A Force for Good

    Session Videos   October 23, 2020  

    In this video, learn how Planet Fitness pivoted and brought the “United We Move” initiative to life during the COVID-19 pandemic, offering free daily live digital workouts and helping keep millions of people around the globe active, moving, and engaged with the Planet Fitness brand.

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  • Building Trust Amid COVID-19

    Event Recaps   October 23, 2020  

    Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.

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  • United We Move: A Force for Good

    Event Recaps   October 23, 2020  

    Within 48 hours of gym closures due to the COVID-19 pandemic, Planet Fitness pivoted and brought the “United We Move” initiative to life, offering free daily live digital workouts and helping keep millions of people around the globe active, moving, and engaged with the Planet Fitness brand.

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  • Unlocking Growth Through Loyalty

    Session Videos   October 15, 2020  

    In this video, Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.

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  • Unlocking Growth Through Loyalty

    Event Recaps   October 15, 2020  

    Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.

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  • How to Connect with Clients in a Real Way

    Event Recaps   September 30, 2020  

    Coldwell Banker discussed how to connect with clients, meet needs, and provide value.

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  • Deloitte’s Lessons for Building an In-House Agency

    Event Recaps   September 30, 2020  

    Deloitte’s Green Dot Agency shared its tips and tricks on how to create a powerful and tight-knit in-house agency.

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  • Becoming United and Inspired

    Event Recaps   September 30, 2020  

    Epiroc shared insight into how it strengthened its brand and work culture.

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  • Airlines Keep Marketing Efforts Afloat Amid Pandemic

    ANA Magazine   September 18, 2020  

    The initial shock and continuing uncertainty caused by the pandemic have led many companies in the travel sector to put the brakes on their marketing efforts. Yet evidence suggests that keeping up engagement with consumers can help lessen the impact of the blow.

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  • Pivoting into Content Creation

    Event Recaps   September 15, 2020  

    National Instruments (NI) launched its first brand campaign during COVID-19, which upended its initial content strategy.

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