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State Farm’s “Smart Living” campaign aimed to engage tech-savvy Asian-Americans while also driving awareness and consideration for State Farm within home and auto insurance product lines.

By failing to measure their customer experience efforts, marketers are giving themselves a false sense of their CX prowess.

Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.

This webinar explored the value of a service-over-sales mentality, focusing on key pillars and their role in delivering B2B customer experience excellence at scale.

“Personalization” has been selected by our members as the ANA 2019 Marketing Word of the Year.

The enterprise experience takes a holistic view of the organization and the many different people — both internally and externally — whose own experiences shape the customer experience.

To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.

What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.

Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

Two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.

In this video, Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

Hear why two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

A Turkish bank created a way for new customers to create accounts via its mobile app.

This How-To Guide is designed to provide marketers with the information and resources they need to effectively manage their users’/customers’ online experiences based on leading-edge customer profile management and registration systems and strategies.

A guide to help you understand why hiring a consultant for your CRM initiative can be beneficial.

This guide provides advice on how to build permission-based email marketing lists.

A guide to help you assess your current benchmark on customer satisfaction in order to retain customers.