Search Results for All Content (access may be restricted)

Search returned: 874 document(s).

  • Service is the New Sales: The Through Line for B2B Growth

    Webinars   December 5, 2019  

    This webinar explored the value of a service-over-sales mentality, focusing on key pillars and their role in delivering B2B customer experience excellence at scale.

    view
  • ANA 2019 Marketing Word of the Year: Personalization

    Industry Insights   December 4, 2019  

    “Personalization” has been selected by our members as the ANA 2019 Marketing Word of the Year.

    view
  • How Marketers Can Reach Their CX North Star

    Forward   November 19, 2019  

    The enterprise experience takes a holistic view of the organization and the many different people — both internally and externally — whose own experiences shape the customer experience.

    view
  • Giving Boomers the Right Impression

    ANA Magazine   November 15, 2019  

    To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.

    view
  • Transparency and Trust

    Forward   November 14, 2019  

    What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

    view
  • A New Chapter for Independent Bookstores

    ANA Magazine   November 8, 2019  

    A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

    view
  • Why Multicultural Marketing Is Marketing

    Event Recaps   November 7, 2019  

    Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

    view
  • Why Multicultural Marketing Is Marketing

    Public Videos   November 7, 2019  

    P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.

    view
  • Yapı Kredi Digital Onboarding via Video Assistant

    Smarties Awards   November 7, 2019  

    A Turkish bank created a way for new customers to create accounts via its mobile app.

    view
  • Brushing Is Playing

    Smarties Awards   November 7, 2019  

    Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.

    view
  • Why Multicultural Marketing Is Marketing

    Session Videos   November 7, 2019  

    In this video, Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

    view
  • PepsiCo’s Cultural Journey to Reignite Hispanic Growth

    Event Recaps   November 7, 2019  

    Two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

    view
  • PepsiCo’s Cultural Journey to Reignite Hispanic Growth

    Session Videos   November 7, 2019  

    Hear why two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

    view
  • Designing for "Client-Centricity": the Story of Edward Jones’s App

    Event Recaps   October 30, 2019  

    Edward Jones described the process it used to develop an app that catered to the needs of its financial services clients.

    view
  • Marketers Raise Loyalty Programs to Brand New Levels

    ANA Magazine   October 25, 2019  

    Relevance to the consumer — rather than just random giveaways — is at the core of rewards programs for a growing number of brands and organizations.

    view
  • Four Imperatives for B2B Companies

    Event Recaps   October 23, 2019  

    gyro’s research shed light on a number of steps that B2B brands can take to better attract, understand, serve, and connect with customers.

    view
  • Digital Platforms Raise New Ethical Questions for Marketers

    ANA Magazine   October 19, 2019  

    With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

    view
  • How Design Thinking Can Transform Customer Experience

    Webinars   October 17, 2019  

    In this webinar, VMLY&R demonstrated how a commitment to design thinking can provide a pragmatic path for companies to transform cultures and capabilities to reimagine their customers’ experiences.

    view
  • Customer Advocacy Is the New Sounding Board for B2B Marketing

    B2B Marketer   October 16, 2019  

    B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.

    view
  • New Designs for Engaging Consumers

    Forward   October 8, 2019  

    Conversational marketing enables a one-to-one dialogue between individuals and brands that helps to inform, capture, qualify, and better connect with consumers.

    view

1234567 >>  Last (44)