Search Results for All Content (access may be restricted)

MGM Resorts International, one of the world’s leading global hospitality companies, builds its individual brands by creating compelling content to instill brand love and elevate guest experiences.

MGM Resorts International’s digital content strategy focuses on cultural relevance, consistency, and changing hearts and minds.

In this webinar, discover how a buyer-driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others.

Get smart on the ways brands are using chatbots and the affect the technology is having on the marketing industry.

This quick read highlights the must-know aspects of chatbot technology for marketing leaders, and it features a case study from Foxtel, a TV network that used an interactive chatbot experience to compel viewers to tune in to live TV.

The 2019 Edition of the ANA Marketing Futures Report on chatbots sheds light on the growing trend featuring research, expert perspectives, and actionable tips for brands experimenting with the technology.

Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

Pioneering CMOs are using new approaches to marketing that put the customer at the forefront and are achieving business results that demand the C-suite take note. Here, according to research by Accenture Interactive, is how they’re doing it.

Well-crafted stories can influence networks, and business marketers drive growth by putting this concept into action.

In this video, Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.

Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.

In this video, learn how well-crafted stories can influence networks, and how business marketers drive growth by putting this concept into action.

American Express feels it’s an obligation for its marketing to tell richer stories that strengthen social networks.

Educational Testing Service (ETS) delivered significant growth by providing its partners with materials to market the brand and a tool to follow up with leads.

At the bauma China trade show, Caterpillar’s challenge was to create an immersive experience in an exhibit space that was 50 percent smaller than at previous shows.

Essilor International, the world’s largest manufacturer of optical lenses, created an app to influence and align consumer messaging in optometrists’ offices.

As one of the world’s leading professional services companies, Cognizant specializes in transforming the business, operation, and technology models of large global enterprises.

Red Wing Shoes was about to launch a technology to digitize processes among its customers, stores, and corporate offices. With the help of SCHERMER, what started as a need to market this new technology turned into a new business-to-business brand, Red Wing for Business.

Microsoft Surface creates computer and tablet devices for the modern workplace. Surface is a critical part to Microsoft CEO Satya Nadella’s company vision “One Microsoft” because it allows customers to experience the benefits of Microsoft’s hardware, software, and services all at once.