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When lockdowns began in March 2020, they accelerated a change in consumer behavior that gyms and other fitness studios had seen coming at a gradual pace for years. Wearables, health tracking apps, and digital media fitness experiences moved to the forefront, and brands had to adapt digital technology like apps and livestreams quickly to meet customers in a new setting — their living rooms.

In this Insight Brief, learn how brands pivoted their marketing strategies to respond to dramatic changes in consumer behavior during the COVID-19 pandemic.

Brands may need to assuage any hard feelings among consumers who believe they got stiffed during last year’s holiday buying season amid a wave of deliveries. Being transparent with customers about return policies is a good place to start — and an opportunity to strengthen relationships that many marketers may be missing.

In this report, RRD Marketing Solutions examines the impact of over-emailing customers.

B2B marketers have made little progress in tackling some chronic problems (read: sales-and-marketing alignment) and cultivating digital revenue streams. Could the increase in digital adoption caused by the pandemic help clear some of the logjams and spur an online-first strategy once and for all?

In this webinar, learn how one of the largest, most prominent financial institutions, Western Union, transformed their strategy during the pandemic to help more customers send and receive money when it mattered most.

Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

An analysis tool to evaluate corporate accounts based on 6 key criteria.

You need to describe the type of company that would benefit the most from your products or solutions.

In this video, Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.

In this video, learn how Planet Fitness pivoted and brought the “United We Move” initiative to life during the COVID-19 pandemic, offering free daily live digital workouts and helping keep millions of people around the globe active, moving, and engaged with the Planet Fitness brand.

Delta shared how it propelled its reputation as a trusted global consumer brand and rebuilt confidence in air travel by putting people’s safety above all else and leveraging transparent, proactive, and credible marketing, advertising, and communications.

Within 48 hours of gym closures due to the COVID-19 pandemic, Planet Fitness pivoted and brought the “United We Move” initiative to life, offering free daily live digital workouts and helping keep millions of people around the globe active, moving, and engaged with the Planet Fitness brand.

In this video, Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.

Rob Markey of Bain highlighted the importance of customer loyalty to a company’s overall success and offered tips for effectively cultivating it.

Coldwell Banker discussed how to connect with clients, meet needs, and provide value.

Deloitte’s Green Dot Agency shared its tips and tricks on how to create a powerful and tight-knit in-house agency.

Epiroc shared insight into how it strengthened its brand and work culture.

The initial shock and continuing uncertainty caused by the pandemic have led many companies in the travel sector to put the brakes on their marketing efforts. Yet evidence suggests that keeping up engagement with consumers can help lessen the impact of the blow.

National Instruments (NI) launched its first brand campaign during COVID-19, which upended its initial content strategy.