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  • Smart Living

    Multicultural Excellence Awards   January 15, 2020  

    State Farm’s “Smart Living” campaign aimed to engage tech-savvy Asian-Americans while also driving awareness and consideration for State Farm within home and auto insurance product lines.

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  • Brands Need to Bridge Expanding Gaps in Customer Experience

    ANA Magazine   December 27, 2019  

    By failing to measure their customer experience efforts, marketers are giving themselves a false sense of their CX prowess.

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  • The Young and the Textless

    ANA Magazine   December 13, 2019  

    Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.

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  • Service is the New Sales: The Through Line for B2B Growth

    Webinars   December 5, 2019  

    This webinar explored the value of a service-over-sales mentality, focusing on key pillars and their role in delivering B2B customer experience excellence at scale.

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  • ANA 2019 Marketing Word of the Year: Personalization

    Industry Insights   December 4, 2019  

    “Personalization” has been selected by our members as the ANA 2019 Marketing Word of the Year.

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  • How Marketers Can Reach Their CX North Star

    Forward   November 19, 2019  

    The enterprise experience takes a holistic view of the organization and the many different people — both internally and externally — whose own experiences shape the customer experience.

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  • Giving Boomers the Right Impression

    ANA Magazine   November 15, 2019  

    To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.

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  • Transparency and Trust

    Forward   November 14, 2019  

    What can organizations do to prepare for an increasingly transparent future? The first step is to assess their current level of transparency to identify potential risks and opportunities. In that process it can be helpful to look at three aspects of transparency having to do with products and services, culture, and the supply chain.

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  • A New Chapter for Independent Bookstores

    ANA Magazine   November 8, 2019  

    A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

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  • Why Multicultural Marketing Is Marketing

    Public Videos   November 7, 2019  

    P&G’s core brand strategy for multicultural audiences is closing the gaps in performance superiority.

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  • Why Multicultural Marketing Is Marketing

    Event Recaps   November 7, 2019  

    Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

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  • PepsiCo’s Cultural Journey to Reignite Hispanic Growth

    Event Recaps   November 7, 2019  

    Two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

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  • Brushing Is Playing

    Smarties Awards   November 7, 2019  

    Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.

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  • Why Multicultural Marketing Is Marketing

    Session Videos   November 7, 2019  

    In this video, Marc Pritchard, chief brand officer at Procter & Gamble shared how P&G is building multicultural marketing into its brand efforts to close a gap that is poised to grow sales and contribute to substantial market growth.

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  • PepsiCo’s Cultural Journey to Reignite Hispanic Growth

    Session Videos   November 7, 2019  

    Hear why two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

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  • Yapı Kredi Digital Onboarding via Video Assistant

    Smarties Awards   November 7, 2019  

    A Turkish bank created a way for new customers to create accounts via its mobile app.

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  • Customer Profile Management

    Tools   November 1, 2019  

    This How-To Guide is designed to provide marketers with the information and resources they need to effectively manage their users’/customers’ online experiences based on leading-edge customer profile management and registration systems and strategies.

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  • CRM Consulting Partners Revealed

    Tools   November 1, 2019  

    A guide to help you understand why hiring a consultant for your CRM initiative can be beneficial.

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  • Creating Email Marketing Lists

    Tools   November 1, 2019  

    This guide provides advice on how to build permission-based email marketing lists.

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  • Assess Satisfaction to Retain Customers

    Tools   November 1, 2019  

    A guide to help you assess your current benchmark on customer satisfaction in order to retain customers.

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