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A guide from Optizmo on how advertisers can use an email affiliate marketing program.

With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.

An infographic on how advertisers can use email affiliate marketing.

In this webinar, hear from Shiva Mirhosseini, VP, Marketing Technology and Digital Experience at Aetna, who shared insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.

In this video, H&R Block shared how they are reimagining all touch points of the customer journey to emphasize human connection as well as specific insights on the brand value of putting human connection at the center of marketing.

Steve Monteith, VP of marketing at the United States Postal Service, provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.

To retain customers during a track work project, Danish train operator DSB created an app that monitored travel time increases and awarded customers free “minutes” to apply to the cost of future travel plans.

TV Licensing’s direct mail campaign intended to provoke a response from households in the U.K. that had not purchased a legally mandated TV license.

Dynamically developed emails allowed CIBC to delivered deeply personalized messaging at scale.

In this video, Steve Monteith with the United States Postal Service provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.

Pam Kornfeld, director of digital servicing at Citibank North America, shared how Citi takes a customer-centric approach to understanding customer needs by leveraging customer pain points and customer insights to identify issues.

In this webinar, Joseph Jaffe outlined the key pillars of digital disruption, talent resurrection, customer obsession, and corporate citizenship, upon which a successful start-up or corporation can stand and ultimately build a foundation for future growth.

In this video, learn about ten specific email strategies to add sophistication to email marketing — showing you ten emails you need to send this year to modernize your approach to this communication channel.

There are 10 specific email strategies that can add sophistication to email marketing and help modernize marketers’ approach to this valuable communication channel.

In this video, learn why nonprofits can still thrive if they adopt a new mindset even while fundraising is more challenging than ever.

Fundraising is more challenging than ever, but nonprofits can still thrive if they adopt a new mindset.

Brand experience has long been the bedrock of brand-building, and still plays a crucial role in winning consumer affinity. But it’s the rise of the CX era, and its tight focus on every consumer touchpoint, that will future-proof modern brands for the next decade. Smart brands will strike a balance between brand experience and customer experience. Here’s how to get started.

Overdrive Interactive CEO Harry Gold shared the key elements of a successful ABM strategy.

A checklist with links to tools and best practices for increased focus on customers.

Demand Metric, in partnership with Vanilla Forums, set out to learn what the customer support landscape looks like and how effective crowd based, self-service support channels are working.