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The meteoric rise of influencer marketing has quickly evolved into a data and AI-driven business that will reach $10 billion in 2020.

The initial shock and continuing uncertainty caused by the pandemic have led many companies in the travel sector to put the brakes on their marketing efforts. Yet evidence suggests that keeping up engagement with consumers can help lessen the impact of the blow.

National Instruments (NI) launched its first brand campaign during COVID-19, which upended its initial content strategy.

The Entreprenista podcast launched in the fall of 2018, with the mission of empowering and providing business solutions to female entrepreneurs across the country.

The travel and hospitality sectors have suffered significant blows as a result of the COVID-19 pandemic. This report explores the role brand loyalty plays among frequent travelers and how brands can win back business by catering to this group of customers.

A cross-functional team built a customer retention initiative that transformed the renewals process at Cisco from complex and daunting to easy and seamless.

A new messaging platform and revamped website helped define RapidScale's true value in empowering users to expect more from the company’s technology, systems and customer experience.

LinkedIn created a social-first campaign leveraging LinkedIn Showcase Pages that successfully drove engagement on LinkedIn's platform between LinkedIn and its customers.

Seeking to create a robust and active channel partner community of real estate agents, Unison HomeBuyer enacted an integrated marketing campaign which used a cross-channel, behavior-based journey coordinated in funnel stages.

USPS educated mailing professionals on the power of digitally integrated mail so they could activate out in the marketplace and help increase marketing mail revenue.

The Mitsubishi Heavy Industries Oil & Gas group created an online and offline ecosystem for lead generation that put in place a future-looking strategy for digital marketing and a growing database from which to nurture leads.

Knauf Insulation hosted the “Knauf Kup” corporate golf tournament to deepen customer relationships and build loyalty to the organization.

To engage decision-makers in strategic conversations, Hitachi Vantara created an insight-driven ABM campaign that delivered fully bespoke messaging for every individual.

Coldwell Banker’s new program helped agents build and maintain relationships with clients, even if those clients were not in the market to buy or sell a home.

Real estate company Coldwell Banker created a program that would help its agents market their listings resulting in faster sales and increased commissions.

Speakers from DEG and Crocs discussed how personalization and data can generate prescriptive, data-driven email marketing campaigns.

Speakers from Orvis and Salesforce discussed how artificial intelligence and machine learning strategies can be implemented in email marketing programs.

Brands have to turn run-of-the-mill interactions with customers and prospects into something remarkable and unexpected. Such experiences not only boost the top and bottom lines but also strengthen brands and turn their customers into advocates for their products and services.

Beginning in February 2020, a global pandemic caused by the Coronavirus (AKA COVID-19) with no immediate vaccine has led to dramatic actions by public and private institutions. Experian has developed its 2020 Consumer Audiences to help clients better understand and serve consumer needs during this unique period of our history.

Fundraising consultancy M+R shared strategies for how nonprofits can retain emergency donors after times of crisis.