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The data from your customer relationship management (CRM) system is only as good as the data it contains. Avoid the potential pitfalls and learn how you can apply your most valuable marketing asset, first-party data.

Business-to-business marketers struggle with making data work for customer relationship management, but there are ways to overcome the challenges.

Marketers need to infuse the “personal” of personalization in everything they do.

We will double down on being customer-centric — creating value for those whom we serve.

Denny’s has been on a journey to rejuvenate its status as an iconic American brand while simultaneously battling the immediacy of driving daily sales in the ultra-competitive restaurant industry.

In this video, American Express shared its vision to provide the world’s best customer experience.

American Express shared its vision to provide the world’s best customer experience.

Kohl’s is turning its loyalty program on its head to deliver greater value for customers and drive long-term growth for the company.

Brand leaders should remember that they’re also brand stewards with the ability to do good.

FedEx leveraged storytelling, brand purpose, and emotions to connect with a larger audience.

A company's marketing message should be authentic to its culture as well as its brand purpose.

J. Walter Thompson Co. examined the role that six brand characteristics can play in humanizing an organization and in driving sales.

GE Power shared how they connect with their customers online by engaging with their employees on LinkedIn.

This report form ERDM shares 24 tips for customer experience innovation based on findings from over 16,000 hours of in‐depth research interviews.

1-800-Flowers.com decreased the pain points associated with gift giving with its e-gifting experience.

T-Mobile reimagined its customer loyalty app to be more flexible, offering users new experiences, content, and deals on a weekly basis.

Brands must invest in marketing technology to meet ever-growing demands for positive customer experience.

Bazaarvoice and Unilever discussed how brands can leverage personalization strategies across buying phases of discovery, consideration, purchase, and advocacy.

While some companies are shelving the heritage value of their brands, others, including Upfield, Ford, Hunter Douglas, Benjamin Moore, and Hormel, are capitalizing on the intergenerational equity of products and brands to retain existing customers and attract new ones.

ANA’s Ask the Expert research service answers the question, “How are marketers approaching the development of personalization strategies and solutions?”