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Operation Smile uses a marketing mix of DRTV, E-mail, and selective direct mail to convert single donors to sustainers.

When powering its brand-building campaign, Concern Worldwide U.S. defied conventional thinking by focusing first on direct marketing before using DRTV.

Bareburger identified five ways that retailers and restaurants can maintain their marketing edge.

The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.

ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B2B marketing and what are the latest approaches?”

Learn how UNICEF made its first successful attempt at a hand-raising campaign in Facebook to source new leads for its telemarketing activity.

Schöb AG created a sustainable direct mailer in a high-quality, personalized sleeve made of real wood to communicate with potential new clients (architects and professional building owners) while at the same time inspiring them to get in touch.

ThinkGeek needed a way to combat its competition during the holiday season by standing apart from the competition and promoting their products online, as well as in ThinkGeek and GameStop physical locations.

With a financial crisis heavily impacting truck sales along with most B2B large ticket sales, the after-sales area was even more important for Volvo. The brand created a database to support the after-sales area and determine when spare parts would need to be changed.

With an exciting new partnership, New Zealand telco Spark could offer Netflix free. Its Netflix Dinners promotion made binge-watching even better, getting to the hearts of fans, through their stomachs.

By communicating personalized account insights, membership features and benefits across its multiple credit card products at a user level, the e-Newsletter from American Express behaves like an app right in the inbox, allowing the brand to engage one-to-one with each of its card members in a scalable way.

To get foodies across the country excited about the gastronomic festival "Wellington On a Plate," Visa NZ needed to do something to cut through all the food videos and photos cluttering their social feeds.

To effectively communicate with its 41 million strong customer audience, Air Canada needed to utilize the power of emotional intelligence in their content to drive a better experience for their customers.

Adam Kleinberg of the agency Traction described a successful campaign for Lenovo’s Yoga laptop.

IBM explained some of the ways in which AI can serve as a powerful resource for marketers.

The fragmented nature of today's media landscape makes it impossible for brands to reach audiences in a single place at a single time. Marketers must take an omnichannel approach to reach consumers — and do so in an integrated, coordinated way. Here's how direct mail can help unify that approach, tying disparate channels together into a holistic brand communication strategy.

Simon Data examined the obstacles to capitalizing on consumer data as well as the advantages of doing so.

The ANA/DMA’s “Response Rate Report” shows marketers how their campaigns compete across different industries and channels.

Integrating offline and online messaging can help brands break through to customers amid the barrage of media messages they receive daily.

Learn the lessons that every consumer marketer — regardless of company size — can use to grow their customer base without growing their budgets.