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  • Agile Marketing: There's More to Agile Email than Two-Week Sprints

    Webinars   March 17, 2021  

    In this webinar, learn the mindset, process, and tools to help make your team more nimble, agile, and able to adapt quickly (or on the fly) to drastically reduce design, approval, and deployment time.

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  • How to Avoid Email Fatigue: Four Steps to Determine the Cost of Over-Contacting Customers

    Knowledge Partners   March 8, 2021  

    In this report, RRD Marketing Solutions examines the impact of over-emailing customers.

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  • “Dear John”…..”Dear Mr. Smith”….”Dear Friend” — Personalization Matters!

    Event Recaps   March 4, 2021  

    Chris Wyatt, managing director at wetlands conservation nonprofit Ducks Unlimited, discussed what personalization approaches could be implemented for nonprofits to acquire and cultivate a direct response program.

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  • Ten Human Behavior Hacks to Create Compelling Direct Marketing

    Event Recaps   March 4, 2021  

    Nancy Harhut, the chief creative officer at HBT Marketing, discussed techniques that drive customer and prospect behavior which can help brands improve their direct marketing campaigns.

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  • Email Around the World: U.S., Canada, EU, and U.K.

    Webinars   February 24, 2021  

    In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and U.K., and how to navigate and comply.

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  • Marketers Fuel the Inside Track for Outbound Calls

    B2B Marketer   February 17, 2021  

    Marketers stress that outbound calls should cater to specific accounts, personas, and/or industries, and they should be integrated within the cadence of email campaigns so that every call is highly relevant. “Spray and pray” has run its course.

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  • The New Face of Face-to-Face Fundraising

    Event Recaps   February 17, 2021  

    A panel of veterans of the nonprofit sector examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.

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  • The New Face of Face-to-Face Fundraising

    Session Videos   February 17, 2021  

    In this video, hear from a panel of veterans of the nonprofit sector who examined how some organizations are adapting their canvassing techniques to COVID-19 conditions.

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  • How Data-Driven Creative Powers Better Direct Marketing Results

    Session Videos   January 28, 2021  

    In this video, Scott Harvey of direct marketing agency Quad explained the data-based approach of using behavioral profiles and virtual testing, and how it helped a national department store chain increase response rates, sales value, and average order size.

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  • How Data-Driven Creative Powers Better Direct Marketing Results

    Event Recaps   January 28, 2021  

    Scott Harvey of direct marketing agency Quad explained the data-based approach of using behavioral profiles and virtual testing, and how it helped a national department store chain increase response rates, sales value, and average order size.

    view
  • The Future of Search Marketing: What's Now. What's Next.

    Webinars   January 20, 2021  

    From marketplaces to smart speakers to augmented reality, search is becoming a marketing channel that lives throughout the customer journey. In this webinar, learn where search is going, how consumers are changing, and what marketers need to do about it to get ahead.

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  • Inspiration from Award-Winning Email Marketing Campaigns

    Webinars   January 20, 2021  

    In this webinar, learn how two prestigious 2020 ANA Email Program Award winners creatively used different techniques to improve their email marketing ROI.

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  • URL to IRL (In Real Life)

    Forward   December 29, 2020  

    Attribution models are often used to gauge the potency of digital marketing campaigns and refine channel strategies, but these don’t always take customers’ real-world actions and behaviors into account. Without a view into customers’ offline activities, it’s nearly impossible to tell what’s working and what’s not. However, there are several ways to accurately measure what happens offline.

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  • Diversifying with Direct Mail

    Forward   December 17, 2020  

    While some channels perform well across the customer journey, others see drop-offs at various stages. Putting more resources into the same channel probably won’t improve results. Instead, marketers should rely on direct mail to support other channels when they need a boost.

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  • Five Foundational Emails and How to Make them More Effective

    Webinars   December 10, 2020  

    In this webinar, walk through the steps for boosting the effectiveness of five different kinds of emails: welcome, promotional, company communications, transactional, and behavioral triggers.

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  • The Case for Combining Direct Mail and Influencer Marketing

    Forward   November 26, 2020  

    Influencer marketing has redefined the way companies drive awareness of their business. Leveraging brand messaging, endorsements, or product placements from industry icons in direct mail campaigns can help companies further capture consumer attention when and where it matters. Here’s how brands can leverage today’s top direct mail innovations and tactics to help make the most of their influencer marketing efforts.

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  • B2B Email Marketer Speakeasy — Straight Talk and Insider Tips for 2021 Success

    Webinars   November 19, 2020  

    After a distracting and chaotic year for consumer marketers and retailers, many lessons have been learned. In this webinar, refocus and learn how to tighten up your prospecting, lead nurturing, and customer conversion funnels plus leverage marketing automation and email at every step of the way.

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  • Real CDP Talk: What’s Next for Marketers Looking to Future-Proof Their Digital Strategy?

    Webinars   November 12, 2020  

    Since COVID-19, there are more people online than ever before, and the opportunity for marketers to reach them with a laser focus is the highest it’s ever been. In this webinar, learn why brands must rely heavily on the ability to connect the dots with data.

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  • Trick or Treat! Expert Tips for Email Marketing in 2021

    Webinars   October 29, 2020  

    In this webinar, hear from veterans in the email marketing space. They provided tips and tricks for leveling up your email marketing campaigns post-holiday season and taking them to the next level as you prepare for 2021.

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  • How Technology Can Create an Emotional Connection

    Session Videos   October 14, 2020  

    In this video, Trelleborg Marine and Infrastructure discussed a framework for applying both emotional and rational value to develop “ideas with value,” especially as emotional and rational value should be weighted differently at different buyer journey stages.

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