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For most businesses, email marketing is their top marketing channel. That's why if your messages aren't reaching the inbox, it can cause big trouble for your business.

NESCAFÉ explained how its marketers used personalized messages from one of China’s most popular singing cartoon characters.

By leveraging artificial intelligence for direct mail, marketers can create highly relevant, engaging messaging that speaks to specific consumer interests and behavior, keeps their brands top-of-mind, increases overall engagement, and, ultimately, boosts the bottom line. Here’s how.

This quick read sums up the must-know aspects of direct-to-consumer marketing, so leaders in the industry can get ahead of the curve on this growing trend.

Brands old and new are participating in the direct-to-consumer model, and this graphic depicts essential stats as well as tips for getting started in this space.

In this webinar, discover the key cornerstones of an effective email marketing strategy along with practical tips on how to implement it.

Brands old and new are finding success by implementing the direct-to-consumer model. This report digs into the factors that are propelling this trend into the mainstream.

Today’s consumer-driven marketing requires a new level of sophistication to meet customers in the right moment on the right channel. Combining digital intelligence with direct mail can be an effective way to get customers to take action.

PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.

In this video, PETA and Mal Warwick Donordigital shared advice for evaluating which touchpoints influence giving and by how much.

Representatives from No Kid Hungry, The Nature Conservancy, and The Audubon Society shared different experiences with face-to-face canvassing.

CPG lawn care brand Scotts created a direct-to-consumer subscription box to connect with millennial consumers.

The NAFEM Show, a biennial trade show for foodservice professionals, developed a direct mail program that increased VIP operator attendance and improved the show’s value for exhibitors.

To generate leads and new clients for its payment product business, FastPay undertook a direct mail campaign that disseminated a research report, a case study, and a product overview.

Grubhub set out to engage directly with decision-makers by grabbing their attention with a quickly digestible message and an attractive proposition.

Sentry Insurance shared the results of its rebranding campaign.

Equipment Depot described how it capitalized on a host of tactics, including search engine marketing and email marketing to increase its website traffic by 33 percent and its conversion rate by 67 percent.

The USPS is a vitally important marketing channel for direct marketers and nonprofit fundraisers. Learn the latest on how to track your postal delivery through Informed Visibility and other related service topics from USPS experts.

In this video, Farmers Insurance offered guidance for evaluating the effectiveness of marketing activities.

Farmers Insurance offered guidance for evaluating the effectiveness of marketing activities.