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Before rushing to copy the offline marketing efforts of direct-to-consumer brands, it’s crucial for traditional brands to first understand the overall purpose driving the strategy. The timing, messaging, and medium also play a part in the broader scheme of the campaign.

Nonprofits received an introduction to Donor-Advised Funds (DAFs) from Jack Doyle of Amergent and Amy Pirozzolo of Fidelity Charitable.

Veterans of the nonprofit sector offered insights regarding the use of the USPS.

To boost floundering cross-selling, and to modernize the marketing department, First Midwest Bank formed a cross-functional team that could implement agile marketing.

This brand leveraged content marketing and email to establish itself as a thought leader, bringing in new leads.

Phillips 66 undertook a campaign to convert gas station owners’ business and fuel supply.

USG Boral, a global leader in construction and manufacturing, used a new print ad campaign with innovative perspective and composition while ensuring communication of the product reason to believe (RTB).

Seed brand Pioneer engaged and educated its sales reps via a podcast, the perfect channels for a workforce that spends many hours driving from farm site to farm site.

Broadridge re-launched its portfolio of 23 data and analytics products as a holistic offering under a single platform.

To generate sales meetings with customers, Broadridge used a video mailer that featured its Vice President and General Manager.

USPS educated mailing professionals on the power of digitally integrated mail so they could activate out in the marketplace and help increase marketing mail revenue.

Speakers from DEG and Crocs discussed how personalization and data can generate prescriptive, data-driven email marketing campaigns.

Speakers from the National Fire Protection Association and Movable Ink explained how brands can tap into their existing data sources to power highly personalized campaigns.

Speakers from Orvis and Salesforce discussed how artificial intelligence and machine learning strategies can be implemented in email marketing programs.

This direct-to-consumer brand delivers tailor-made and customizable clothes along with exceptional customer service resulting in superior customer relationships.

Speakers from Comoto and CM Group explained how marketers can use advanced behavioral and personalized messaging in email campaigns to better target customers.

Corrina Cohen from Caleres and Karin Holmgren from Pitney Bowes discussed best practices of transactional email.

In this session, several key areas were discussed to help marketers increase their email marketing effectiveness.

The 2020 edition of the ANA Marketing Futures Report on the direct-to-consumer model provides a rich picture of the trend’s costs and benefits, as well as perspectives from industry leaders and a case study from a popular travel brand.

KitchenAid described its #MakeItTogether campaign, which brought together elements of social media, CRM, and influencer marketing, as well as partnerships with retailers.