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  • Email Marketing During Trying Times

    Webinars   March 27, 2020  

    Marketing in a time of crisis is tricky; how can you make sure your messages enhance your brand reputation, rather than tarnish it? In this webinar learn about some simple and the not-so-simple scenarios.

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  • An Advertiser’s Guide to Utilizing an Email Affiliate Program

    Knowledge Partners   March 26, 2020  

    A guide from Optizmo on how advertisers can use an email affiliate marketing program.

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  • A Guide to Email Marketing Metrics

    Knowledge Partners   March 19, 2020  

    A guide to explore some of the key metrics that email marketers have at their disposal when planning, executing, and measuring campaign performance.

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  • An Advertiser’s Email Affiliate Guide

    Knowledge Partners   March 12, 2020  

    An infographic on how advertisers can use email affiliate marketing.

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  • Email Deliverability 101

    Webinars   March 9, 2020  

    Understand the guiding principles to optimize deliverability and ensure emails are reaching your customers in their inbox.

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  • What B2B Marketers Need to Know about Achieving Intentional Inclusivity in Email Design

    Webinars   March 4, 2020  

    It’s important for B2B marketers to understand how to create accessible emails for their buyers and all the steps that come into play. In this webinar, explore how B2B brands can engage and build relationships with buyers that access the content in a different way.

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  • Emails that Fit Your Life

    Echo Awards   March 2, 2020  

    Dynamically developed emails allowed CIBC to delivered deeply personalized messaging at scale.

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  • Email Creative and Design 101

    Webinars   March 2, 2020  

    Using real-life examples of beautiful and effective email campaigns, two award-winning email design experts shared their insights on to design the perfect email message that displays beautifully on mobile, desktop, PC, or Mac.

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  • Puppo

    Echo Awards   March 2, 2020  

    Puppo created unique ads and meals for the 100,729 dogs registered in NYC. Each unique ad featured a QR code that drove dog owners to a personalized shopping experienced tailored to their dog.

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  • TV Licensing — Will You Be In?

    Echo Awards   March 2, 2020  

    TV Licensing’s direct mail campaign intended to provoke a response from households in the U.K. that had not purchased a legally mandated TV license.

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  • Do This, Not That! Email and Emerging Media Techniques

    Webinars   February 25, 2020  

    In this webinar, explore the top email marketing tactics that hold long-term value and drive results.

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  • Three Reasons Why Email Automation Will Increase Your Sales

    Webinars   February 24, 2020  

    In this webinar, learn two of the most effective email remarketing campaigns for increasing conversions and repeat purchases.

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  • 17 Tips for Nonprofits

    Event Recaps   February 21, 2020  

    A panel of experts offered advice to nonprofits on topics such as fundraising during a political campaign and optimizing email outreach.

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  • Ten Emails You Need to Send in 2020

    Event Recaps   February 21, 2020  

    There are 10 specific email strategies that can add sophistication to email marketing and help modernize marketers’ approach to this valuable communication channel.

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  • 17 Tips for Nonprofits

    Session Videos   February 21, 2020  

    In this video, a panel of experts offered advice to nonprofits on topics such as fundraising during a political campaign and optimizing email outreach.

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  • Ten Emails You Need to Send in 2020

    Session Videos   February 21, 2020  

    In this video, learn about ten specific email strategies to add sophistication to email marketing — showing you ten emails you need to send this year to modernize your approach to this communication channel.

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  • Tips for Merging and Purging

    Session Videos   February 20, 2020  

    In this video, a panel of experts advised nonprofits on how to improve the merge/purge processes that they apply to their mailing lists.

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  • Tips for Merging and Purging

    Event Recaps   February 20, 2020  

    A panel of experts advised nonprofits on how to improve the merge/purge processes that they apply to their mailing lists.

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  • Canary in the Coal Mine: Fixes for New Donor Acquisition

    Public Videos   February 19, 2020  

    Nonprofits are addressing declining new donor acquisitions by reevaluating channel and list strategies.

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  • Canary in the Coal Mine: Fixes for New Donor Acquisition

    Session Videos   February 19, 2020  

    New donor acquisitions have been on the decline for the past two years across most of the nonprofit sector. In this video, learn about several approaches to strengthening acquisition efforts and addressing declines in acquisition numbers.

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