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  • This NBA Team Mailed Customized Sneakers to Prospective Sponsors

    B2 Awards   July 16, 2022  

    The NBA’s Milwaukee Bucks appealed to potential sponsors with a mailer that included superstar Giannis Antetokounmpo’s shoes customized to evoke the recipient-brand.

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  • American Express Leverages Direct Mail

    B2 Awards   July 15, 2022  

    American Express reached out to small business owners with a direct mail piece that offered multiple levels of discovery.

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  • Driving Response: How One Insurer Beat Their Control Using Behavioral Science

    Event Recaps   June 17, 2022  

    Nancy Harhut, co-founder and chief creative officer at HBT Marketing, and Beth Hulsizer, assistant director of acquisition marketing at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.

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  • Direct Mail and the Omnichannel Approaches of Nonprofits

    Conference Sessions   June 17, 2022  

    In this video, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.

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  • The Millennial Mailbox: How to Reach and Convert Today's Top Consumers

    Conference Sessions   June 17, 2022  

    Millennials make up the largest consumer market and possess the most purchasing power. In this video, Erik Koenig, President and Chief Marketing Strategist at SeQuel Response, shared how DTC brands are using mail to reach and convert these digital natives.

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  • How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact

    Event Recaps   June 17, 2022  

    According to the United States Postal Service (USPS), consumers are ready for more seamless experiences across every interaction with a brand. In this video, learn how the USPS is well-poised to support these experiences thanks to a variety of new innovations with the mail.

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  • Direct Mail and the Omnichannel Approaches of Nonprofits

    Event Recaps   June 17, 2022  

    At a June 2022 ANA Half-Day conference, the American Red Cross offered advice for integrating direct mail with an omnichannel approach to fundraising.

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  • How Mail Has Transformed from a Physical Channel to a Digitally Integrated Tool for Impact

    Conference Sessions   June 17, 2022  

    In this video, learn all the ways digital technologies and techniques are taking mail to the next level. From real-time tracking to augmented reality (AR) and data-driven accuracy and personalization, direct mail is helping marketers connect with their customers in new ways.

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  • Smart Strategy for a Smart Skincare Line

    Conference Sessions   June 17, 2022  

    In this video, learn how skincare brand PMD Beauty uses storytelling to forge an emotional connection with their mostly-millennial audience through direct mail, while integrating technology to lend impact to their unique selling proposition.

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  • Driving Response: How One Insurer Beat Their Control Using Behavioral Science

    Conference Sessions   June 17, 2022  

    Nancy Harhut at HBT Marketing and Beth Hulsizer at The Hartford, reviewed how they were able to create a test direct mail campaign that significantly outperformed the control group by combining behavioral science principles with direct mail best practices.

    view
  • Customer Contact Strategy and Response Modeling with Colony Brands and Others

    Conference Sessions   June 16, 2022  

    Most direct marketers make contact strategy decisions vertically at an event-by-event basis. Hear several examples of how Colony Brands and other brands are using an innovative method for contact strategy and response modeling.

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  • It’s All About the Data! Strategies for Maximizing the Quality and Effectiveness of Marketing Data

    Webinars   June 1, 2022  

    Your first step to running an effective and efficient campaign is ensuring you have the right data. In this webinar, experts shared best practices anda data hygiene strategies to help maximize data quality and improve the effectiveness of direct marketing data.

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  • Best Practices for Lifecycle Marketing

    Knowledge Partners   May 27, 2022  

    This eBook covers six simple steps your brand should follow when assembling, running, and maximizing lifecycle marketing efforts.

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  • You've Got (E)Mail

    Conference Highlights   May 17, 2022  

    Synchrony used a no-frills direct mail postcard to clean its email list.

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  • Email Marketing in Flux: The Biggest Changes Affecting the Channel

    Conference Highlights   May 17, 2022  

    A/B testing and minimizing form fields will facilitate the collection of zero and first-party data through email marketing.

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  • ANA Response Rate Report 2021

    Conference Sessions   May 17, 2022  

    In this video, the ANA and Demand Metric walked through key findings of a new report that may impact your business and help increase the effectiveness of your next direct marketing effort.

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  • Email Marketing in Flux: The Biggest Changes Affecting the Channel

    Event Recaps   May 17, 2022  

    Chad S. White of Oracle Consulting examined how email marketers should respond to three trends: pandemic-fueled consumer behavior changes, Message Posting Protocol’s redefinition of what an active subscriber is, and the sunsetting of third-party cookies.

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  • Email Marketing in Flux: The Biggest Changes Affecting the Channel

    Conference Sessions   May 17, 2022  

    In this video, Chad S. White of Oracle Consulting examined how email marketers should respond to three trends: pandemic-fueled consumer behavior changes, Message Posting Protocol’s redefinition of what an active subscriber is, and the sunsetting of third-party cookies.

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  • Previously Cast Aside, QR Codes Are Making a Comeback

    ANA Magazine   May 6, 2022  

    Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.

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  • Leveling Up Diabetes Care

    ECHO Awards   March 29, 2022  

    Level2 deployed a highly personalized direct mail and digital media campaign to encourage people to try its Continuous Glucose Monitor device, which would help them get their type 2 diabetes under control.

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