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The USPS is a vitally important marketing channel for direct marketers and nonprofit fundraisers. Learn the latest on how to track your postal delivery through Informed Visibility and other related service topics from USPS experts.

In this video, Farmers Insurance offered guidance for evaluating the effectiveness of marketing activities.

Farmers Insurance offered guidance for evaluating the effectiveness of marketing activities.

Best practices for getting executive buy-in of email programs include adoption value metrics and segmenting everything.

In this video, learn how Cineplex has been implementing simple 1:1 automations that are generating returns over 3,000%, putting more bums in seats and driving millions in incremental food revenue.

Use these strategies to navigate difficult conversations with senior leadership when it comes to employing email best practices.

To build revenues, Cineplex automated its email marketing to connect with guests on their journey after online ticking purchase.

This case study illustrates how Cineplex Entertainment used email automation to boost incremental sales via a timely and relevant message.

In this video, get a two-minute overview of the overview of the 2019 ANA Email Evolution Conference.

Experts agree that strong data management is critical for email marketers’ compliance with privacy regulations.

In this video, learn about a few tactics that email marketers can use to convince stakeholders that good email is good business. We took a look at the revenue of targeted emails vs. batch and blasts, the cost of an unsubscribe, and the LTV gains from building healthy subscriber relationships.

Rather than fearing the rise of AI and machine learning, Loren McDonald of IBM Watson Marketing advised that marketers embrace it, and shared what AI and machine learning is, where it’ll have the greatest impact, and the keys to success.

Email marketers are more likely to get subsequent commitments from consumers if their first ask is relatively small.

In this video, a panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.

A panel of email developers and designers discussed design trends, techniques, and best practices for ensuring a seamless workflow between developers and email marketers.

Designers agree that, right now, interactive email isn’t for everyone.

The quality of marketers’ data collection is the primary driver of email deliverability.

Email Optimization Shop shared an array of tips for capitalizing on the tools and techniques available to modern marketers.

Ongoing testing is essential to maintaining the health and effectiveness of your email marketing program.

Experienced email marketers drew on decades of experience to recommend critical steps toward optimizing email delivery.