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  • A Guide to Growth Marketing During COVID-19

    Webinars   July 20, 2020  

    In this webinar, David Rodnitzky, CEO and Founder at 3Q Digital, shared his recommendations for marketing during COVID-19, including tips on where to pivot your focus if events were a large part of your marketing strategy; how to use real-time data to adjust budgeting, forecasting and KPIs; and what to keep in mind while creating messaging that speaks to the times.

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  • Adapting Experiential Marketing in the Era of COVID-19 Using Experiential Relationship Management

    Webinars   July 15, 2020  

    In this webinar, Jonathan Yaffe, CEO & Co-Founder of AnyRoad, discussed how Experiential Relationship Management (or ERM, CRM for experiences) allows brands to capture data about experience participants to build better, long-term relationships with customers and maintain brand loyalty.

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  • The State of Sponsorship and Experiential Marketing: Where to Next?

    Webinars   July 10, 2020  

    In this webinar, Global Managing Director at IEG, Peter Laatz, and Director of Brand Activation, and Sponsorship and Experiential Marketing at ANA, Gena Casciano discussed the state of the Sponsorship Marketing industry, and how brands are adapting to these challenging times.

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  • Mastercard: The Future of Marketing Is Now

    Event Recaps   July 8, 2020  

    Cheryl Guerin, executive vice president of marketing and communications for North America at Mastercard, offered an outlook on the latest consumer behaviors and key trends, discussed the impact of an increasingly connected world on marketing, and shared how Mastercard is reshaping its iconic brand.

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  • An Evolving Approach to Experiential: Converting Physical to Virtual

    Event Recaps   June 23, 2020  

    During the COVID-19 pandemic, Bump Club & Beyond successfully re-imagined the summer camp experience to drive dynamic virtual engagements.

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  • The Trade Show Must Go On

    B2B Marketer   June 17, 2020  

    The implosion of live B2B events and the accelerating shift to a virtual model will require marketers to be both fast and nimble when crafting their online conferences.

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  • L.L. Bean Gets S’more Out of Its Seasonal Experiential Campaign

    Event Recaps   June 16, 2020  

    L.L. Bean’s experiential campaign “S’more Out of Summer” helped families find new ways to enjoy the outdoors by establishing a link between the brand and the summer months.

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  • WestJet Asked Consumers This Important Question

    REGGIE Awards   May 16, 2020  

    Canadian airline WestJet created a holiday campaign that asked customers “Is it better to give or receive?”

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  • Vehicle Loan Illusions Debunked

    REGGIE Awards   May 16, 2020  

    State Farm Bank used illusion-themed experiences to explain vehicle financing and increase awareness of vehicle loan products, then shared those experiences on social media.

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  • Why This Is L.L. Bean's Most Successful Campaign

    REGGIE Awards   May 16, 2020  

    “S’more Out of Summer” was L.L.Bean’s largest, most successful integrated brand engagement campaign, generating buzz, amplifying reach, and inspiring its audience to get outside to make the most out of summer.

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  • Target Took Immersive Shopping to a Whole New Level

    REGGIE Awards   May 16, 2020  

    Target created an immersive shopping experience for customers to alleviate some of the stress associated with shopping during the holiday season, and improved brand sentiment.

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  • How Taco Bell Became Popular with Students

    REGGIE Awards   May 16, 2020  

    Taco Bell rewarded student fans across the country by developing a twofold, multiplatform program which included an in-game student rewards program and a fully developed docuseries following a premier student section.

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  • Ally Financial Is Doing It Right

    REGGIE Awards   May 16, 2020  

    Ally undertook a sponsorship of NASCAR driver Jimmie Johnson to promote its brand nationally and to increase consideration among the sport’s fans.

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  • Got Millennials? Here's How You Can

    REGGIE Awards   May 16, 2020  

    American Family Insurance strove to cultivate awareness among millennials with tactics that included partnerships with professional athletes and outreach to new fathers.

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  • This Milk Campaign Is Everything

    REGGIE Awards   May 16, 2020  

    The California Milk Processor Board sought to increase milk consumption by tweens and teenagers by engaging with California’s community of skaters, for instance, by creating a skatepark called “Shredquarters.”

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  • Financial Education Made Easy

    REGGIE Awards   May 16, 2020  

    Ally Financial created a game based on Monopoly to promote financial education and awareness of its brand.

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  • The Smart Approach to Brand Awareness

    REGGIE Awards   May 16, 2020  

    To change consumers’ perception of Wisconsin cheeses, Dairy Farmers of Wisconsin encouraged product trial in exciting ways.

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  • Cheetos' Unexpected Show at New York Fashion Week

    REGGIE Awards   May 16, 2020  

    The Cheetos runway show at New York Fashion Week was a playful and unexpected way to drive business.

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  • Kickstarting the Alcohol-Free Beer Category In the U.S.

    Event Recaps   May 12, 2020  

    Heineken shared its 2020 REGGIE award winning “Heineken 0.0 – Dry January” campaign and how an iconic brand can reinvent itself while being true to its positioning and values as it opened up a whole new category for consumers.

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  • The Launch of The Macallan Edition No. 5

    Event Recaps   May 12, 2020  

    The Macallan brand launched a new whisky with support from a campaign that incorporated elements of social media, media engagement, and experiential marketing.

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