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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • Marketing Cars with GIF Stickers

    Event Recaps   June 11, 2019  

    Acura explained how it reconceptualized its car configurator to allow users to virtually customize their cars on Instagram with a host of GIF stickers.

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  • Elevating Brand Love Through Experiences

    Event Recaps   May 16, 2019  

    PepsiCo’s experiential marketing activations for its Pepsi and Mountain Dew brands tapped into people’s motivations and emotions.

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  • Empathy Based Marketing — More Critical Than Ever

    Public Videos   May 16, 2019  

    Talking about purpose has to be accompanied by taking action that’s authentic to your brand.

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  • How L.L. Bean Delivered Proof on Brand Promise

    Event Recaps   May 16, 2019  

    As part of its “Be an Outsider at Work” movement, L.L. Bean created the first outdoor coworking space to rethink the traditional office environment.

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  • Elevating Brand Love Through Experiences

    Public Videos   May 16, 2019  

    PepsiCo is building brand love with consumer-inspired experiences that offer surprise and delight, discovery, and escape.

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  • How L.L. Bean Delivered Proof on Brand Promise

    Session Videos   May 16, 2019  

    In this video, learn how, as part of its “Be an Outsider at Work” movement, L.L. Bean created the first outdoor coworking space to rethink the traditional office environment.

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  • Staging Successful PR Promotions: Eight Tips from WestJet

    Event Recaps   May 15, 2019  

    The airline WestJet shared lessons learned through its numerous PR promotions.

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  • The Search for the 19th Cork

    REGGIE Awards   May 15, 2019  

    “Find the 19th Cork” incentivized consumers to purchase bottles of 19 Crimes wine for a chance to find the 19th cork and enter to win a ticket to a unique branded experience, transforming brand love into in-store conversions and increasing growth and engagement among 19 Crimes’ social community.

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  • Coca-Cola Kokoshnik

    REGGIE Awards   May 15, 2019  

    As an official partner of the 2018 FIFA World Cup Russia, Coca-Cola wanted to create a symbol that was authentic to Russia and would win the hearts of millions of people around the world. The brand chose the elegant kokoshnik, a traditional Russian headdress.

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  • It’s a Wonderful Lifetime with OREO

    REGGIE Awards   May 15, 2019  

    After a successful joint campaign between A+E Networks and Mondelēz’s OREO, the OREO Music Box sold out almost immediately following the premiere of Lifetime’s holiday movie, A Twist of Christmas, where the product was featured.

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  • The World’s Longest Cheese Board

    REGGIE Awards   May 15, 2019  

    At the 2018 South by Southwest (SXSW) conference in Austin, Texas, more than 2,400 attendees visited the Dairy Farmers of Wisconsin’s 3D-printed barn that featured an 80-foot-long cheeseboard with 2,000 pounds of Wisconsin cheese.

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  • Be an Outsider at Work

    REGGIE Awards   May 15, 2019  

    L.L. Bean invited office workers to get outside by taking calls or hosting meetings from the brand’s shared outdoor workspace.

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  • Rémy Martin Producer Series, Season 5 “The Co-Sign”

    REGGIE Awards   May 15, 2019  

    To engage an audience of millennial hip-hop lovers, Rémy Martin created a competition for amateur music producers to win a spot on Big Sean’s upcoming album.

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  • Staging Successful PR Promotions: Eight Tips from WestJet

    Session Videos   May 15, 2019  

    In this video, the airline WestJet shared lessons learned through its numerous PR promotions.

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  • Turning Thousands of Attendees into One Community

    REGGIE Awards   May 15, 2019  

    To improve the Cisco Live event experience, social media was used to connect attendees with each other, enrich event conversation, and extend the experience of attendees far beyond the walls of the convention center.

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  • State Farm Neighborhood of Good Music Festival Experience

    REGGIE Awards   May 15, 2019  

    State Farm invited music festivalgoers to take a break from performances to give back to communities in need at its “Neighborhood of Good” experiential pop-ups.

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  • The Carvana Approach: Customer Experience and Brand Activations

    Event Recaps   May 15, 2019  

    Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.

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  • truth Zombie Rally

    REGGIE Awards   May 15, 2019  

    To catch the attention of Walgreens’ leadership team and help them understand the detrimental effect cigarette sales can have on society, truth hosted Zombie Rallies at 120 retail locations.

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  • The Carvana Approach: Customer Experience and Brand Activations

    Session Videos   May 15, 2019  

    In this video, Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.

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