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  • Beat the Blitz

    Cannes Mobile Lions Awards   December 15, 2018  

    Gatorade developed a VR simulation to spread awareness of the dangers of dehydration.

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  • Elton John Legacy

    Cannes Mobile Lions Awards   December 15, 2018  

    Rocket Entertainment promoted the announcement of Elton John’s farewell tour with a live, global VR event.

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  • FOOTBALLPEN

    Cannes Mobile Lions Awards   December 15, 2018  

    To promote its World Cup broadcasts, Radio.de GMBH developed a device that used bone-conduction technology to allow users to secretly listen while at work.

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  • Experiential and Social Media Marketing for Charity: A KitchenAid Case Study

    Event Recaps   December 11, 2018  

    KitchenAid partnered with Susan G. Komen for the Cure to raise money to fight breast cancer.

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  • Mike’s Hard Lemonade: 5 Ways to Leverage Social for Experiential Activations

    Webinars   December 5, 2018  

    Get tips for five ways to incorporate social media in your experiential activations to extend your event’s ROI, lifespan, and relevance to in-person and virtual attendees.

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  • Tundra Power

    Multicultural Excellence Awards   November 4, 2018  

    Toyota promoted its Tundra pickup truck with free coffee giveaways.

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  • How Michelob ULTRA Revived the Light Beer Category

    Event Recaps   October 27, 2018  

    By looking outside the beer category and paying attention to culture, Michelob ULTRA successfully reached and engaged consumers with active and social lifestyles, proving that “active” and “beer” can coexist.

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  • How Michelob ULTRA Revived the Light Beer Category

    Public Videos   October 27, 2018  

    Michelob ULTRA revived the light beer category with culture-first thinking that targeted the social athlete.

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  • Beefeater London Town

    Smarties Awards   October 1, 2018  

    Beefeater promoted its brand to Spaniards with digital storytelling and experiential marketing.

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  • Firefox Quantum

    Smarties Awards   October 1, 2018  

    Mozilla promoted its new browser with video and experiential marketing tactics.

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  • New York Racing Association Caters to Fans Old and New at the Belmont Stakes

    Event Recaps   September 27, 2018  

    To maintain its relationships with established horse racing fans and to welcome millennials into the fold of the sport, the New York Racing Association (NYRA) leveraged traditional media, digital technology, and on-site activations at its biggest race of the year, Belmont Stakes.

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  • MINI USA: Driving Hope

    Event Recaps   September 27, 2018  

    MINI partnered with a non-profit organization to build the MINI brand and business in a key urban area, New York City.

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  • Esports

    Ask the Expert Answers   September 25, 2018  

    ANA’s Ask the Expert research service answers the question, “What does the esports landscape look like?”

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  • How Allstate Creates Experiences to Engage Consumers

    Event Recaps   September 13, 2018  

    Allstate shared insights into marketing from mass media channels down to the individual, and how the company used tactics related to experiential marketing in the events for Allstate Motorcycle.

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  • How Rooster Teeth Built a Gaming Mecca

    Event Recaps   September 13, 2018  

    Entertainment company Fullscreen shared how Rooster Teeth, a brand under its umbrella, leveraged its passionate community to create brand advocates while avoiding the pitfalls of traditional activations.

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  • How Your Brand Can Find Success with Experiential Marketing

    Event Recaps   September 13, 2018  

    MillerCoors partnered with agencyEA for its annual Distributor Conference Brand Reception and created an immersive brand showcase for 22 brands.

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  • Humana Leverages Golf Activation to Amplify Change in Brand Positioning

    Knowledge Partners   August 22, 2018  

    Humana bolstered its “Human Element” campaign through partnerships with celebrity golfers.

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  • Deepening Member Relationships Through Events

    Knowledge Partners   August 22, 2018  

    The Southeast Produce Council (SEPC) created a two-day golf event to bring its membership together and create stronger relationships within the produce industry.

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  • Four Trends to Elevate Your Experiential Marketing

    Event Recaps   August 14, 2018  

    AB InBev shared four current trends that brands can use to inspire their next experiential campaign.

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  • Generating Awareness for Legion

    Event Recaps   August 7, 2018  

    To generate awareness and excitement about the television series Legion, FX Networks created multi-city experiential activations that used art and technology to connect with fans.

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