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  • How to Incorporate Safety Mitigation into Events

    Forward   February 11, 2021  

    It’s imperative that event professionals innovate how they approach event planning and proactively open the lines of communication with exhibitors and attendees, creating a transparent workflow so safety mitigation needs are met with confidence.

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  • How the Rock & Roll Hall of Fame Changed Its Tune in Digital

    Webinars   January 27, 2021  

    In this webinar, the RockHall.com team shared key takeaways and considerations for nonprofit organizations looking to embark on their own digital transformation journeys in 2021 and beyond.

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  • Mastercard

    Multicultural Excellence Awards   January 15, 2021  

    For many trans and nonbinary individuals, the name displayed on the front of their cards represents someone they’re not. In order to address this key pain point, Mastercard created the True Name card.

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  • American Family Insurance Recreates King's 1963 March on D.C.

    Multicultural Excellence Awards   January 15, 2021  

    American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.

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  • #Liberty2Me

    Multicultural Excellence Awards   January 15, 2021  

    #WashTheHate strove to combat anti-Asian bigotry that was inspired by the COVID-19 pandemic.

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  • Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness

    Smarties Awards   December 21, 2020  

    Sparkling Ice partnered with Tapjoy to engage Hispanic gamers in a gamified branded experience in an effort to grow its market share.

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  • S60 Concept Store

    Smarties Awards   December 21, 2020  

    Volvo Cars Brazil created an immersive AR experience for consumers to explore its new S60 sports sedan.

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  • Virtual WOW Marathon Hoi An — Stay Strong VietNam

    Smarties Awards   December 21, 2020  

    WOW Holiday created a virtual marathon to raise awareness of its travel agency services among Vietnamese runners.

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  • Behind the Campaign: Cisco’s "Connected Course" at Pebble Beach

    Research Reports   December 19, 2020  

    Learn more about Cisco’s award-winning sponsorship campaign, in which Cisco deployed the first-ever Connected Course at the 2019 U.S. Open Championship.

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  • Gaming the System

    ANA Magazine   December 9, 2020  

    As consumers stay home during the pandemic, they are spending more time than ever with screens and video games. The trend, which has sent many brands scrambling for innovative ways to reach their audiences beyond traditional methods of digital marketing, is expected to continue post-pandemic. Here’s how Hellmann’s mayonnaise and Rock the Vote, among others, are engaging consumers in the virtual space.

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  • How Experiential Marketing Is Evolving

    ANA Magazine   November 30, 2020  

    In the wake of the pandemic, a rapid shift in experiential marketing is underway — and none too soon. The industry as a whole is expected to decline more than 15 percent this year following years of solid growth. Brands are scrambling to pick up the slack.

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  • Monetizing the New Path to Purchase

    Forward   November 10, 2020  

    One of the most pronounced effects of the pandemic has been the change in how people shop at brick-and-mortar stores: They have become more deliberate in their behavior, focused on keeping within budgets, making fewer visits, and getting in and out as fast as possible.

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  • Best Seats in the House: Custom Insights on Sports Viewership in Today’s Environment

    Knowledge Partners   October 5, 2020  

    A VAB custom study conducted pre-COVID functioned to identify how to best engage fans watching live sports from home.

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  • Diverse Marketing, Inclusive Message

    Insight Briefs   September 24, 2020  

    To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

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  • The Reinvention of Normal: Lessons on Adapting and Advancing Your Business During a Pandemic

    Knowledge Partners   September 21, 2020  

    In this article, Adobe shared six lessons it learned amid the pandemic that can help companies understand how to be more nimble and adaptable.

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  • Reinventing an (Almost) 40-Year Tradition

    Event Recaps   September 17, 2020  

    Mary Sadeghy, head of corporate partnerships for the Sundance Institute, explained how planning for the COVID-19 pandemic became an opportunity to make the Sundance Film Festival more inclusive and accessible and how collaborating with sponsors and partners can ensure its success.

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  • Jägermeister Presents: #SaveTheNight

    Event Recaps   September 17, 2020  

    Cliff Rigano from Jägermeister discussed the brand’s Save the Night campaign, which offers trade and creative communities access to the paid gigs, professional opportunities, and social interactions they need to continue their creative endeavors during the COVID-19 pandemic.

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  • Case Study: Cheetos House Of Flamin' Haute

    Event Recaps   September 16, 2020  

    To cultivate brand fans, Cheetos put on a fashion show during New York Fashion Week, complete with Cheetos-themed looks that stylists could give to guests.

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  • Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid

    Webinars   September 15, 2020  

    In this webinar GES Events discussed how to transition from virtual to hybrid events in the future.

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  • Experiential Marketing Amid COVID-19

    Insight Briefs   September 4, 2020  

    This Insight Brief discusses a variety of approaches to experiential marketing, including ones developed both before and after the onset of the COVID-19 pandemic.

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