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  • McDonald’s Rise N’ Rave

    Multicultural Excellence Awards   January 15, 2020  

    A morning dance party helped McDonald’s promote its latest breakfast sandwich to millennial and gen Z Asian Americans.

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  • Marketers Embark on the Post-Optimization Era

    ANA Magazine   January 10, 2020  

    Marketers’ overreliance on data has come at the expense of cultivating long-term planning and making emotional connections with consumers. Beware the perils of programmatic advertising.

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  • Brand Activation Overview

    Industry Insights   December 19, 2019  

    In this video, learn more about brand activation.

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  • Microsoft and Listen: Empowering Culture Through Technology

    Event Recaps   December 5, 2019  

    Microsoft Director of Brand Partnerships Ryan Gaspar and Listen Co-Founder Steve Milton discussed how their companies use technology to work with brands in support of cultural and social platforms.

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  • Procurement Tips for Experiential Marketing

    Event Recaps   December 4, 2019  

    APR offered tips and best practices for executing experiential activations and improving the cost transparency of these undertakings.

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  • More Than 20 Years of Sports, Entertainment, and More

    Event Recaps   November 20, 2019  

    The Nashville Predators/Bridgestone Arena team, along with other Nashville entertainment professionals, shared their expertise in creating powerful memories through innovative experiences.

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  • My Marilyn Moment

    Event Recaps   November 20, 2019  

    Sexy Hair shared a one-day branded experience that delivered big results, during which it recreated an iconic Marilyn Monroe moment.

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  • Creating Experiential Activations with Immersive HBO Narratives

    Event Recaps   November 20, 2019  

    Trevor Guthrie, co-founder of Giant Spoon, shared what makes a successful experience, how to leverage activations that leave audiences wanting more, and what the future of experiential looks like.

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  • The Story of Nashville

    Event Recaps   November 20, 2019  

    Deana Ivey, CMO at Nashville Convention and Visitors Bureau, shares how “Visit Music City” created a premier entertainment destination, with authentic and unique leisure and convention experiences, that helped Nashville consistently exceed tourism and growth goals.

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  • The ABCs of Augmented Reality

    Insight Briefs   November 18, 2019  

    This Insight Brief discusses the wide variety of ways that marketers are using Augmented Reality and examines case studies from industries that include insurance, automotive, and media.

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  • Experiential at Equinox

    Event Recaps   November 14, 2019  

    Equinox described its approach to experiential activations and how it is turning them into a revenue-generating component of its partnership team.

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  • Identifying Engaging Sponsorship Content Without Wasting Budget

    Event Recaps   November 14, 2019  

    Hookit described its approach to calculating the value of sponsorship content to optimize decision-making.

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  • A New Chapter for Independent Bookstores

    ANA Magazine   November 8, 2019  

    A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

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  • Pack Your Adventure with Dora

    Smarties Awards   November 7, 2019  

    Paramount engaged children by creating an interactive game that helped drive awareness of its new movie, Dora: The Lost City of Gold.

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  • The Dodo x Samsung Slow-Mo

    Smarties Awards   November 7, 2019  

    In 2018, Samsung positioned the Samsung Galaxy S9 as the must-have device for millennials via an innovative mobile and experiential campaign.

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  • Collect Leads with City Tours

    Tools   November 1, 2019  

    A guide to help you plan a campaign for city tours and collect leads from those tours.

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  • Are You Maximizing Multicultural Influencers?

    Event Recaps   October 24, 2019  

    Kitchen PLAY Live, KitchenAid, and BBDO established influencer strategies for campaigns.

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  • Driving the Market

    ANA Magazine   September 21, 2019  

    NASCAR’s business strategy provides valuable lessons for marketers about the importance of being customer-focused first.

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  • What's at the Heart of the ‘Hyper-Relevant’ CMO?

    ANA Magazine   August 30, 2019  

    Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.

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  • The Carvana Approach: Customer Experience and Brand Activations

    Event Recaps   August 8, 2019  

    Carvana discussed the principles that guide its approaches to marketing, customer experience, and employee experience and provided examples.

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