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  • Gen Z: The Total Social Generation

    Knowledge Partners   February 12, 2019  

    Engagement Labs released a report on Generation Z based on comprehensive analysis of the actual conversations being had by this generation.

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  • Sponsorship in eSports: a Guide for Brand Marketers

    Knowledge Partners   February 6, 2019  

    Hookit takes a look at the world of eSports, and shares how brands can effectively align with properties in the space to drive ROI.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   January 24, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Oddly IKEA

    Echo Awards   December 21, 2018  

    Using techniques from ASMR, an online genre of video very popular with college-aged kids, IKEA used its products to relax college students in its Back To School campaign.

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  • Daughter's Diary

    Echo Awards   December 21, 2018  

    Dainik Jagran leveraged its position as India's largest read newspaper to lend a 1st person voice on the gender issue and stir the conscience of Indians.

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  • Ever After

    Echo Awards   December 21, 2018  

    Ever After is an animated and live action short film with all the stereotypes of the classic fairy tales. But its protagonist wants to drive a brand-new sports car, and she smashes these clichés one by one with the power of her imagination.

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  • The Period Challenge

    Echo Awards   December 21, 2018  

    Libresse broke the menstrual taboo within Swedish sports by creating The Period Challenge, an initiative between Libresse, Sweden's most famous National Team-player, Lotta Schelin, and her Swedish football club FC Rosengård.

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  • Beautifully Bilingual

    Echo Awards   December 21, 2018  

    Learn about a new eye language for patients suffering from incurable brain and spine diseases that was made available for free to download on the Blink To Speak, NeuroGen, and Asha Ek Hope websites.

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  • Sunsilk Cheerkada

    Echo Awards   December 21, 2018  

    Sunsilk Philippines wanted to encourage its target audience of young Filipinas to stick to the goals they committed to at the New Year by acting as their personal cheerleader who motivates them to achieve their set goals for the year.

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  • #WearTheCrown with Cream Silk

    Echo Awards   December 21, 2018  

    To increase its relevance with modern Filipinas, Cream Silk aimed to strengthen its association with beauty pageants — specifically the Miss Universe pageant, one of the country's most anticipated events of the year.

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  • Energy Broadcast System

    Echo Awards   December 21, 2018  

    The goal of the campaign and the Energy Broadcast System was simple: drive more millennial participtation in the Flying Pig Marathon, both as runners and spectators.

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  • Asperos (Rough)

    Echo Awards   December 21, 2018  

    Philips needed to devise an action plan to find a balance between branding and performance, without turning to a pricing competition while always showcasing the brand's consistent level of superiority and innovation.

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  • Welly Beans

    Echo Awards   December 21, 2018  

    To get foodies across the country excited about the gastronomic festival "Wellington On a Plate," Visa NZ needed to do something to cut through all the food videos and photos cluttering their social feeds.

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  • #PowerlessQueen

    Echo Awards   December 21, 2018  

    On International Women's Day, Nanhi Kali launched an awareness campaign to highlight the plight of women in India by creating an online chess game wherein one player had to play with a Powerless Queen, i.e. a queen which couldn't move against the computer which has a Powerful Queen.

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  • Aetna We Join You

    Echo Awards   December 21, 2018  

    Dissatisfaction plagues the health insurance industry due to ever-rising costs and poor service. Aetna worked to transform from an insurance company to a health company to align with consumer values.

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  • Sanskarshala

    Echo Awards   December 21, 2018  

    With crime and murders being reported, newspapers were seen as carriers of negativity. Dainik Jagran shifted from reporting value erosion to resurrecting value system.

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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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  • Nothing Beats a Londoner

    Cannes Mobile Lions Awards   December 15, 2018  

    Nike leveraged the power of sport to reaffirm its place with young Londoners and build awareness for Nike.

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  • Understanding Generation Alpha

    Event Recaps   December 5, 2018  

    Hotwire shared research and marketing advice related to the generation born after 2010.

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  • Future Consumer Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on Future Consumers provides marketers with expert perspectives and industry benchmark stats around engaging this new, distinctive generation of consumers.

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