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  • Enhancing Enterprise Value Through Purpose-Driven Marketing

    Event Recaps   June 29, 2021  

    Executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.

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  • Enhancing Enterprise Value Through Purpose-Driven Marketing

    Session Videos   June 29, 2021  

    In this video, executives from creative agency Heart & Soul Marketing discussed the importance of purpose-driven marketing for brands to appeal to younger consumers.

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  • Women’s Sports: A More Important Force Than Ever for Your Brand

    Session Videos   June 17, 2021  

    In this video, hear a conversation with the pre-eminent voice/brand in the sporting goods industry and the creator of the upcoming Fifty/50 film series celebrating the 50th anniversary of Title IX.

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  • Olay’s Transformation: The Influencer Effect

    Event Recaps   May 26, 2021  

    Eric Gruen, VP of North America for Olay, discussed Olay’s influencer strategy, as well as how Olay is using STEM role models to increase the number of women in STEM careers by 2030.

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  • Olay’s Transformation: The Influencer Effect

    Session Videos   May 26, 2021  

    In this video, Eric Gruen, VP of North America for Olay, discussed Olay’s influencer strategy, as well as how Olay is using STEM role models to increase the number of women in STEM careers by 2030.

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  • Pockets 4 Bits: Gamer Snacks Level Up

    REGGIE Awards   May 21, 2021  

    Hot Pockets drove demand and sales by speaking directly to the young people who consume their products, engaging them via livestreaming platform Twitch.

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  • The First-Ever TikTok Reality Show: Eyes. Lips. Famous.

    REGGIE Awards   May 21, 2021  

    With the first-ever TikTok reality show, e.l.f. Cosmetics invited generation Zers in the TikTok community to join and watch, as three top influencers mentored three lucky contestants to help improve their use of cosmetic products.

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  • AARP Gamifies Rewards

    REGGIE Awards   May 21, 2021  

    AARP Rewards was a societal change enabler disguised as a loyalty program that drove positive habits and knowledge to prepare participants for life transitions. Participants earned points by completing activities aligned to moments that mattered to AARP’s audience.

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  • AARP’s COVID-19 Response

    REGGIE Awards   May 21, 2021  

    Amid the COVID-19 pandemic, AARP set out to protect Hispanics aged 50 and older and their families and help them navigate the COVID-19 crisis.

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  • Simmons Snoozzzapalooza

    REGGIE Awards   May 21, 2021  

    The pandemic re-launch of Simmons brought the oldest mattress brand to the newest social platform for the youngest consumers with the first-ever TikTok music festival, “Snoozzzapalooza.”

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  • From Insight to Action: Key Issues of Gender Equality in the U.S. and How Marketers Can Make an Impact

    Webinars   May 20, 2021  

    In this webinar, learn about results of a study by dentsu and ANA’s SeeHer surveying consumers’ perception of the state of gender equality. The study finds that men and women have divergent viewpoints, that Black, Hispanic and Latinx women face compounded barriers, and that Gen Z feels a unique urgency to act.

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  • ANA Nonprofit Journal Spring 2021

    Industry Insights   April 27, 2021  

    In the Spring 2021 edition of the ANA Nonprofit Journal, learn about why nonprofits would be wise to target gen X, how social media influencers can help nonprofits reach a more engaged audience, and how four people of color pushed boundaries to achieve nonprofit leadership roles.

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  • Here’s What Generation Z Cares About

    Session Videos   April 21, 2021  

    In this video, DoSomething.org's Mary Noel broke down what all marketers need to know about generation Z.

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  • Here’s What Generation Z Cares About

    Event Recaps   April 21, 2021  

    At ANA’s 2021 Experiential, Content, and Commerce Marketing Conference, DoSomething.org's Mary Noel broke down what all marketers need to know about generation Z.

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  • Here’s What Generation Z Cares About

    Public Videos   April 21, 2021  

    For cause marketing to register with Gen Z consumers, a brand’s credibility and actions are paramount.

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  • Perceptions of Progress: Generational Views of Equality

    Knowledge Partners   April 20, 2021  

    SeeHer and dentsu collaborated on a proprietary research study to understand consumers’ attitudes around gender equality. This third report of a three-part series explores how different generations perceive the state of women’s equality in the U.S and the path to progress.

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  • Hidden in Plain Sight

    ECHO Awards   April 15, 2021  

    Ford used a unique influencer strategy to motivate a tech-savvy, younger, and more progressive audience to reserve a Mustang Mach-E.

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  • Share the Love

    ECHO Awards   April 15, 2021  

    Pampers transformed from an old-fashioned functional brand to one that truly connected with modern moms through #ShareTheLove — a social campaign functioning to support and celebrate new moms.

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  • Deer and Beer

    ECHO Awards   April 15, 2021  

    Jägermeister shared how it expanded its audience to a younger demographic.

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  • The Post-Normal Consumer: A Forecast for Navigating an Uncertain Future

    Webinars   April 8, 2021  

    In this webinar, learn about seven distinct audience segments and the marketing messages most likely to resonate with them today and into the future.

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