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  • Back-to-School Marketing

    Ask the Expert Answers   July 7, 2020  

    How are brands approaching back-to-school creative and media in 2020, given the COVID-19 uncertainties in the “new normal”?

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  • AI Can Make the World Better—Here’s How

    Industry Insights   July 2, 2020  

    Many times when people hear the word “AI,” they think of a Terminator-esque dystopia where people are becoming disconnected from themselves, where technology is replacing human connection and personability.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   July 1, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • The Intersection of Social Media and Influencer Marketing

    Insight Briefs   June 30, 2020  

    The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

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  • LGBTQ+ Consumers

    Ask the Expert Answers   June 24, 2020  

    ANA’s Ask the Expert research service answers the question, "How can I reach the LGBTQ+ Community in a meaningful way?"

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  • Note to Brands: Actions Speak Louder Than Words

    Industry Insights   June 9, 2020  

    To become more inclusive and LGBTQ+-friendly, brands need to lead with actions rather than just words. Making statements isn’t enough anymore. Instead, culture needs to change from within a brand, not just within its creative copy.

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  • The Changing Face of Beauty During COVID-19

    Forward   June 9, 2020  

    While under stay-at-home orders, fewer women are choosing to wear makeup as often as they were prior to the pandemic, according to a CivicScience study. But that’s not all. Changes in consumer habits brought on by the coronavirus could have long-term implications for the beauty and skincare industries.

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  • The Keys to Attracting Young Marketing Talent

    ANA Magazine   June 5, 2020  

    The expectations of millennial and generation Z workers mesh nicely with the underlying need for marketers to be perpetually innovative, flexible, and digitally savvy.

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  • How Gen Z Will Save Us and Their Impact on Business

    Webinars   June 3, 2020  

    In this webinar, Moxie outlined what makes gen Z distinct, what approaches are best suited for reaching this uniquely-poised audience, and what impact they will have on your business.

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  • A Marketer's Guide to Navigating a Rapidly Changing World

    Knowledge Partners   May 28, 2020  

    Adobe shared insights to help marketers evaluate the short-term versus long-term impacts of advertising in this landscape, and provide actionable steps on how brands can adapt their messaging and strategy in the light of COVID-19.

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  • Don't Market To Gen Z, Engage Them

    Webinars   May 20, 2020  

    This webinar, led by Rutgers University professor Mark Beal, author of Decoding Gen Z and the recently published, Engaging Gen Z, delved into Gen Z's preferred media, the brands that are leading the way in reaching Gen Z, and the critical difference between ineffectively marketing to Gen Z and effectively engaging this all-important cohort.

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  • Influencer Marketing

    Ask the Expert Answers   May 20, 2020  

    Influencers are powerful. To foster trust, credibility, and cultural relevance, many brands are utilizing influencers to ignite sales, form strategic engagement plans, and resonate emotionally with people through establishing value and purpose.

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  • This Company Exposed Fraudulent Health Claims in Powerful Ad

    REGGIE Awards   May 16, 2020  

    E-cigarette company JUUL marketed its products as a safe alternative to cigarette smoking, despite having conducted no research supporting such claims. Truth Initiative exposed the fraudulent marketing of the company by creating a fictional demonstration depicting animals protesting the notion that it was using its customers as lab rats.

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  • TUMS or Dare: A New Challenge with Millennials

    REGGIE Awards   May 16, 2020  

    To generate awareness around the new TUMS Chewy Bites with Cooling Sensation product, TUMS partnered with a YouTube series and invited millennial consumers nationwide to partake in a “TUMS or Dare” challenge through a cross-channel campaign.

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  • How Planet Fitness Got Teens Excited About Exercise

    REGGIE Awards   May 16, 2020  

    Planet Fitness created a program that offered teens free memberships all summer long.

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  • The Untold Stories on the Women Behind Diageo's Whiskey

    REGGIE Awards   May 16, 2020  

    During Women’s History Month, Diageo shared the untold stories of the craftswomen that help to create the brand’s quality whiskey products that consumers love.

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  • Doritos Teamed Up with Rapper Lil Baby for This Campaign

    REGGIE Awards   May 16, 2020  

    Doritos gave young musicians the chance to be featured on rapper Lil Baby’s newest single through a promotional contest.

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  • What Do Michael Bublé and bubly Have in Common?

    REGGIE Awards   May 16, 2020  

    For its second year in the market, sparkling water brand bubly brought its playful message to advertising’s biggest stage.

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  • 5 Ways Marketers Can Engage Millennial and Gen Z Mothers

    Webinars   May 13, 2020  

    The Mom Complex, shared five ways your brand can win with moms of today and the moms of the next generation.

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  • Marketing to Gen Z and Millennials: Driving Brand Love in the Age of Sustainability

    Webinars   May 6, 2020  

    This presentation provided an enlightening look at spend-happy consumers and a practical plan to build Brand Love™.

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