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  • The Young and the Textless

    ANA Magazine   December 13, 2019  

    Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.

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  • Catering to Gen Z Means Shunning Traditional Marketing

    ANA Magazine   December 6, 2019  

    To boost their appeal to gen Zers, brands need to rip up their existing playbooks and develop an entirely new media mix centered on social channels and entertainment.

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  • The 2020 Olympics Are a Huge Moment for Women — Here’s Why

    Industry Insights   December 5, 2019  

    Several companies and organizations that attended #SeeHer In Sports in December spoke about how to change this in time for the 2020 Olympics in Tokyo — and why everyone should be concerned with the accurate portrayal of women and girls in advertisements.

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  • Appealing to Millennial Values

    ANA Magazine   November 29, 2019  

    As they earn bigger salaries and grow their families, millennials are becoming the predominant consumer force, moving marketers to embody the values they espouse.

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  • Future Consumer Infographic, 2019 Edition

    Research Infographics   November 25, 2019  

    Gen Z’s spending power is growing, and marketers are challenged to develop brand touchpoints that will resonate with this audience. This infographic highlights five things to keep in mind when engaging Gen Z.

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  • Connecting with the MTV Generation

    ANA Magazine   November 22, 2019  

    Compared to other generations, gen Xers are a little more cynical, a little more realistic, and a little more loyal. Brands need to craft their messages accordingly.

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  • Future Consumer Report, 2019 Edition

    Research Reports   November 21, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Future Consumer provides ample insight into Gen Z’s motivations, expectations, and preferences.

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  • CMO Trend Brief: Future Consumer, 2019 Edition

    Research Reports   November 21, 2019  

    This quick read sums up what marketers need to know about connecting with Gen Z, including what sets them apart from other generations and how their rising expectations will force brands to reevaluate go-to-market strategies.

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  • Power in Progress: How Gen Z Power Dynamics Shape the Business of Influence

    Session Videos   November 20, 2019  

    Using insights from the recent Power in Progress research survey, Velocity Cultural Intelligence decoded the why and how power is changing and break down what it means for marketers working with influencers today.

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  • Giving Boomers the Right Impression

    ANA Magazine   November 15, 2019  

    To effectively communicate with baby boomers, marketers need a more accurate picture of this still-vital generation. Shattering a few myths is a good place to start.

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  • When Women Joined Hands to Break Social Shackles

    Smarties Awards   November 7, 2019  

    By driving social commerce to empower the aspirational women of India, Meesho increased its lead generation, transactions, and efficiency.

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  • Gas-X Would You Rather?: Hacking the IG Stories Platform

    Smarties Awards   November 7, 2019  

    To appeal to female consumers, Gas-X changed its social media messaging to be less about slapstick comedy and more about empathetic empowerment.

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  • Abreva: Reaching a Younger Audience Through Mobile Video

    Smarties Awards   November 7, 2019  

    Abreva wanted to introduce itself to a new, younger audience who was dealing with cold sores for the first time.

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  • The Revival of the Klondike Jingle

    Smarties Awards   November 7, 2019  

    Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration through digital dynamic audio.

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  • bubly Launch Campaign

    Smarties Awards   November 7, 2019  

    To connect with stressed millennials, challenger sparkling water brand bubly partnered with celebrities to create silly, playful content.

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  • Isbank’s Personal Assistant “Maxi” Launch Campaign

    Smarties Awards   November 7, 2019  

    Turkish bank Isbank launched an AI-based personal assistant named “Maxi” to provide 24/7 one-on-one financial assistance.

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  • Histories with a Story

    Smarties Awards   November 7, 2019  

    Mercado Libre wanted to create brand awareness and reinforce its position within the e-commerce market in Latin America.

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  • SAY

    Smarties Awards   November 7, 2019  

    Radiant launched SAY, a mobile app that provides a safe environment for families to share fun conversations privately.

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  • What Would You Do For a Klondike Bar?

    Smarties Awards   November 7, 2019  

    Klondike relaunched its “What Would You Do?” jingle, giving younger consumers a compelling reason to choose Klondike for their dessert and snacking needs, and in turn increase the brand’s relevance and consideration.

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  • Brushing Is Playing

    Smarties Awards   November 7, 2019  

    Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.

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