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  • How Promoting Female Athletes Will Equalize the Game

    Industry Insights   July 8, 2019  

    Women are actually the fastest growing segment of gamers (and 55 percent of League of Legends fans are women, according to MasterCard) — illustrating the opportunity in this space to empower and segment women, especially as gaming is also a gateway to sports and tech.

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  • Why We Need to Champion Women in Sports

    Industry Insights   July 5, 2019  

    Forty-eight percent of the overall U.S. generational composition is made up by millennials and gen Z. By 2020, more than 50 percent of teens will be multicultural. By 2050, Caucasians will comprise less than 50 percent of the population.

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  • How Your Brand Can Really Promote Women

    Industry Insights   July 2, 2019  

    Only 1 percent of media spend is allocated for female sports, despite 84 percent of sports fans being interested in women’s sports.

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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • How Your Brand Can Really Promote Women

    Industry Insights   June 25, 2019  

    When was the last time you remember a women’s team receiving just as much attention as the men’s? Probably never.

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  • Why We Need to Champion Women in Sports

    Industry Insights   June 18, 2019  

    The importance of celebrating and advocating women and women in sports is paramount to gender equality — but also to showing girls they are strong and can do anything boys can do.

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  • Influencer Marketing: Facts and Figures

    Event Recaps   June 11, 2019  

    Paul Kontonis of WHOSAY and Viacom Ad Solutions shared data on influencer marketing.

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  • How Promoting Female Athletes Will Equalize the Game

    Industry Insights   June 11, 2019  

    Several companies and organizations that attended SeeHer In Sports in May shared data and statistics that proved this, illustrating that “disinterest” in women’s sports is a marketing issue, not a demand issue.

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  • The Power of Purpose In A Post-Digital Age

    Insight Briefs   June 10, 2019  

    This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

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  • How to Optimize Your Brand for Generation Z with the Four Cs of Content

    Event Recaps   May 30, 2019  

    The agency Fuse shared advice for appealing to teens with content marketing.

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  • Reigniting Miller Lite

    Public Videos   May 17, 2019  

    Authenticity, helping others tell your story, and remembering that everything communicates are drivers of brand revitalization.

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  • Reigniting Miller Lite

    Session Videos   May 17, 2019  

    In this video, Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.

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  • Reigniting Miller Lite

    Event Recaps   May 17, 2019  

    Miller Lite shared the story of how it reinvigorated its brand by returning to its roots, sharing key takeaways that can be applied to any business’ growth engine.

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  • The Barbie Evolution

    Session Videos   May 16, 2019  

    In this video, learn how Mattel has rejuvenated the Barbie brand to be more inclusive, more relatable, and more than just a doll.

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  • The Barbie Evolution

    Public Videos   May 16, 2019  

    Mattel is investing in long-term activation for Barbie through commitments to brand purpose, shared values, and bold risks.

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  • truth Zombie Rally

    REGGIE Awards   May 15, 2019  

    To catch the attention of Walgreens’ leadership team and help them understand the detrimental effect cigarette sales can have on society, truth hosted Zombie Rallies at 120 retail locations.

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  • Four New Diet Coke Flavors

    REGGIE Awards   May 15, 2019  

    To appeal to millennials’ desire for culinary adventure, Diet Coke created several new flavors.

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  • 7-Eleven’s OREO Mint Hot Chocolate Innovation

    REGGIE Awards   May 15, 2019  

    Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.

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  • truth x BiGS

    REGGIE Awards   May 15, 2019  

    Food and music captured teens’ attention long enough for truth to spread its anti-smoking message among its target audience.

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  • Bridgestone Olympic Dreams

    REGGIE Awards   May 15, 2019  

    Through its Winter Olympics sponsorship, Bridgestone reached parents who drive their children, and potential future Olympians, to sports practices and games, no matter the weather conditions.

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