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  • Love Calls Back

    Multicultural Excellence Awards   January 15, 2021  

    Verizon leveraged its wireless network to re-connect LGBTQ+ youth with the families that shunned them due to their sexual orientation.

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  • Find Your Park

    Multicultural Excellence Awards   January 15, 2021  

    A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.

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  • Molson Coors — Sol

    Multicultural Excellence Awards   January 15, 2021  

    Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

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  • Crayola Colors of the World Skintone Crayons

    Multicultural Excellence Awards   January 15, 2021  

    Crayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.

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  • Live-Streaming on E-Commerce Mini Program

    Smarties Awards   December 21, 2020  

    Sephora has prided itself on being on the leading edge of technology in China and as a result launched its own market place (MP) in 2018, to sit alongside its existing mobile interfaces. The objectives for this new channel in 2020 were to improve MP channel share and grow MP contribution to total sales in 2020 versus 2019.

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  • UniCornetto’s My Fairy Tale

    Smarties Awards   December 21, 2020  

    Cornetto launched its newest ice cream product with an advertisement that challenged the traditional model of courtship.

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  • Nike Live: Just Don't Quit

    Smarties Awards   December 21, 2020  

    Nike needed to quickly find a way to help its audience once it realized COVID's impact, while keeping athletes inspired to keep moving and not give up on their fitness goals.

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  • Practicing the New Normal with Swag

    Smarties Awards   December 21, 2020  

    With a clear objective of increasing penetration, Pepsi needed to up its game by tapping potential audiences; but the sudden and draconian COVID- 19 lockdown in India created a seismic shift in the way brands connected with consumers.

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  • Overcoming Taboo Topics

    Smarties Awards   December 21, 2020  

    As a challenger brand, Kotex needed to break down stereotypes to break through to its target audience on Russia’s most popular social network.

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  • DIMES Milkshake Launch

    Smarties Awards   December 21, 2020  

    To launch its new product and connect with gen Z, Turkish beverage brand DIMES leaned into the increasingly popular social platform TikTok.

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  • The Rising of New Generation T

    Smarties Awards   December 21, 2020  

    Electric money transfer company Tosla drove new installations of its app by leveraging marketing tactics normally reserved for mobile gaming apps, with the intention of priming gen Z and gen Y gamers into future customers.

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  • Nike Joyride: Getting Reluctant Runners Running

    Smarties Awards   December 21, 2020  

    By partnering with online games and using an embedded AR function, Nike was able to engage its target audience and create an impression that its sneaker, Joyride, makes running easier.

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  • Nescafe: From Tianyi with Love

    Smarties Awards   December 21, 2020  

    To revitalize young audiences’ love for Nescafe, the company needed to demonstrate Nescafe’s innovation and understanding of youth culture.

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  • Nike NEXT%: Speed is Your Currency

    Smarties Awards   December 21, 2020  

    Launching Nike’s fastest running shoe yet, the NEXT%, Nike needed to harness data to identify and engage the nation’s fastest and most dedicated runners.

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  • Nivea #SentuhanIbu World of Imagination

    Smarties Awards   December 21, 2020  

    As an established market leader for all-purpose cream in Indonesia, NIVEA wanted to extend its reach to its increasingly younger audience: millennial mothers.

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  • Fanta Music Is Ours

    Smarties Awards   December 21, 2020  

    Fanta’s campaign engaged Turkish teens by tapping into their two passions: social media and music.

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  • Elidor X Udemy: Partnering to Support Women

    Smarties Awards   December 21, 2020  

    Elidor partnered with an online learning company to support women and their educational journeys during the COVID-19 pandemic.

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  • Five Keys to Connecting with Gen Z

    Event Recaps   December 8, 2020  

    The head of marketing at UOMA Beauty shared five keys to successfully earning the trust and loyalty of gen Z consumers.

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  • Five Keys to Connecting with Gen Z

    Session Videos   December 8, 2020  

    In this video, the head of marketing at UOMA Beauty shared five keys to successfully earning the trust and loyalty of gen Z consumers.

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  • Five Keys to Connecting with Gen Z

    Public Videos   December 8, 2020  

    To win the engagement of Gen Z consumers, marketers need to be brave and to declare a clear strategy for action.

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