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  • This Brand Dialed Up the Nostalgia to Connect with Generation X on Social Media

    In-House Excellence Awards   September 26, 2022  

    To connect with the very brand-resistant generation X audience, Klondike turned back the clock and dialed up the nostalgia, turning its social feeds into a celebration of ’80s and ’90s culture and engaging 40-to-55-year-olds with content that hearkened back to their childhoods.

  • This Brand Faked 15 Years of Memes to Make a Splash with Its Twitter Launch

    In-House Excellence Awards   September 25, 2022  

    After spending a decade and a half avoiding the platform, Keurig Dr Pepper brought its popular Original Donut Shop Coffee flavor to Twitter with a stunt that made it seem like the brand had been tweeting all along.

  • How Merrell Brought Joy to the Outdoors

    In-House Excellence Awards   September 20, 2022  

    Merrell drove brand awareness among younger consumers through transformational design changes and integrating more joy into its marketing imagery and messaging.

  • Foursquare Insights: The Gen Z Report

    Knowledge Partners   September 15, 2022  

    Research analysis that takes a closer look at foot traffic patterns of the elder Gen Z population (18-24) based on various life stages, lifestyles and geographies, aimed at helping brands and marketers identify and distinguish these unique and digitally savvy consumers.

  • How Madewell Stole the Summer with #JORTCORE on TikTok

    Event Recaps   September 15, 2022  

    Leveraging key insights about generation Z and a group of TikTok influencers, Madewell created a summer campaign that won over a new audience by celebrating the beauty, functionality, and sustainability of jorts.

  • This is How Square is Creating Valuable Content for Gen Z on YouTube

    Podcast Shorts   September 9, 2022  

    Mallory Russell discusses the types of educational and informational content her brand is producing on YouTube to help create better connections with the prized gen Z audience.

  • How Purpose Drives the Stories of Santa’s North Pole

    Event Recaps   August 31, 2022  

    Chanda Bell, co-CEO at and founder of The Lumistella Company, explained how her brand strives to support its mission and vision by authentically executing on its purpose.

  • This Bank Connected to Younger Generations with Gaming

    Internationalist Innovation in Media   August 29, 2022  

    To connect with younger generations, Crédit Agricole adapted its products to their needs.

  • Domino’s Let This Inexperienced Twitch Influencer Create Its Newest Pizza

    Internationalist Innovation in Media   August 28, 2022  

    With the goal of earning greater market share in the Spanish market by connecting with society’s most active pizza eaters — young people — Domino’s tasked a Twitch influencer who had no culinary background with creating his own “gaming-flavored” pizza. The brand live-streamed the entire process and then sold the resulting recipe in stores.

  • How Marketers Boost Their Appeal to Gen Z

    Champions of Growth   August 25, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mallory Russell, head of global content marketing at Square, about how brands and organizations cater to Gen Z. Russell also shares some key insights about what makes this increasingly influential generation tick.

  • Ally Uses Gaming to Promote Middle Schoolers’ Financial Literacy

    Internationalist Innovation in Media   August 25, 2022  

    Ally used the framework of the video game Minecraft to create a sibling game that delivered financial education to middle schoolers.

  • Claire’s Pierces Through

    Internationalist Innovation in Media   August 25, 2022  

    Jewelry retailer Claire’s sought to reintroduce itself to generation Z and Alpha not during the holiday season, but in the white space directly before and after that hectic time.

  • Marketing to Baby Boomers

    Ask the Expert Answers   August 24, 2022  

    How can my brand connect with baby boomers?

  • Marketing to Millennials

    Ask the Expert Answers   August 17, 2022  

    Is account-based marketing right for my organization?

  • How to Design with Inclusivity in Mind

    Knowledge Partners   August 8, 2022  

    Actionable advice for brands on representing DE&I in marketing imagery across 8 dimensions—race & ethnicity, skin tone, gender, disabilities, LGBTQ+, age, body type and socioeconomic status—and building successfully inclusive creative teams.

  • How Companies Are Responding to the Reversal of Roe v. Wade

    Industry Insights   July 27, 2022  

    Many companies have responded with initiatives that empower women to advocate for and continue to have access to safe abortions. These efforts include an expansion of travel benefits, work relocation programs, and advocacy related investments.

  • Marketing to Generation X

    Ask the Expert Answers   July 27, 2022  

    Who is generation X, and how can my brand authentically connect with them?

  • Radically Inclusive Marketing Research

    Knowledge Partners   July 21, 2022  

    Looking for ways to make your marketing more diverse, equitable and inclusive? MediaMonks recommends starting at the beginning with your research practices.

  • Powerfully Inclusive Marketing Visuals

    Knowledge Partners   July 21, 2022  

    MediaMonks created an inclusive imagery tip sheet for marketers looking to drive diversity, equity, and inclusion throughout their marketing.

  • Transforming Social Platforms into Launchpads

    Event Recaps   July 20, 2022  

    Chipotle was recently recognized by Fast Company as one of the 10 most innovative companies in branding in 2022 for their work in digital advertising, citing that Chipotle "may well be the single-best brand at leveraging emerging social platforms and finding highly creative ways to use them for maximum impact."