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  • Diverse Marketing, Inclusive Message

    Insight Briefs   September 24, 2020  

    To be more inclusive and LGBTQ+-friendly, companies and organizations need to lead with actions rather than words, starting with brand culture. Hiring and retaining talent that identifies as LGBTQ+ is the first step to align a company’s mission, product, and audiences with a more inclusive message

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  • Reaching an LGBTQ Audience: An OraSure Case Study

    Event Recaps   September 9, 2020  

    The maker of an in-home HIV test described how it reached gay men with its marketing message in a fun and non-judgmental way.

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  • Note to Brands: Actions Speak Louder Than Words

    Industry Insights   June 9, 2020  

    To become more inclusive and LGBTQ+-friendly, brands need to lead with actions rather than just words. Making statements isn’t enough anymore. Instead, culture needs to change from within a brand, not just within its creative copy.

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  • Do the Right Thing: How Diversity and Inclusion Drives Brand Outcomes

    Knowledge Partners   June 4, 2020  

    In this guide, VAB turned its attention to the bottom-line benefits of campaigns that champion diversity; those that elevate authentic voices, promote empowerment and celebrate modern society.

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  • Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities

    Webinars   June 1, 2020  

    In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.

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  • Influencers Team Up in 'Treat Yourself' Music Video

    REGGIE Awards   May 16, 2020  

    OraQuick produced a branded video to raise brand awareness and promote unique product benefits in a way that stands out against more than 30 years of messaging in the fight against HIV.

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  • Romeo & Julio

    ECHO Awards   March 2, 2020  

    Uber launched a campaign based on a short film featuring two gay Sevillian men announcing their engagement to their respective families. The campaign promoted Uber’s pluralistic and inclusive vision, and improved the transportation company’s brand sentiment, and social media presence.

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  • "Queer City" May Be the Best Campaign Ever

    Event Recaps   February 20, 2020  

    WarnerMedia’s Amy Tunick, VP of operations and activation, and Jordan Shavarebi, a filmmaker, shared insights and learnings after creating and planning its interactive and curatorial campaign and exhibit “Queer City: A CNN Experience.”

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  • Queer City (Pride + Progress)

    Multicultural Excellence Awards   January 15, 2020  

    P&G and BMW published a variety of content on CNN’s Pride + Progress platform to celebrate the LGBTQ+ community.

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  • First Shave

    Multicultural Excellence Awards   January 15, 2020  

    In January Gillette’s “We Believe” launched creating a global dialogue about men’s behavior and what it meant to be a man.

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  • Life Reflected

    Multicultural Excellence Awards   January 15, 2020  

    Xfinity X1 offers its subscribers a media experience focused on LGBTQ stories, and the brand created a print campaign to build awareness of this product among the LGBTQ community and its allies.

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  • The Extraordinary Example

    Multicultural Excellence Awards   January 15, 2020  

    Big Brothers Big Sisters of Middle Tennessee recognized a strong need to extend its resources to the LGBTQ community and increase the number of male mentors who inquire about volunteer opportunities.

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  • #LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward

    Event Recaps   November 8, 2019  

    The Human Rights Campaign created a viral social media movement to promote LGBTQ rights and equality.

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  • #LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward

    Session Videos   November 8, 2019  

    In this video, learn how the Human Rights Campaign created a viral social media movement to promote LGBTQ rights and equality.

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  • #LoveWins: Creating a Viral Moment to Drive the LGBTQ Movement Forward

    Public Videos   November 8, 2019  

    Cause marketing is playing a key role in driving the Human Rights Campaign’s advocacy for LGBTQ inclusion.

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  • #RainbowCup

    Smarties Awards   November 7, 2019  

    Grupo Dignidade ran a digital campaign in support of LGBTQ rights during the 2018 World Cup, which was held in Russia, a country known for its discriminatory laws.

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  • ABSOLUT and Coachella: A Unified Partnership

    Event Recaps   July 11, 2019  

    Pernod Ricard has created multiple brand experiences at the annual Coachella music festival to better reach attendees.

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  • The Zero Filter Awards

    Effie Awards   May 30, 2019  

    Collaborating with Grindr, BMW created the Zero Filter Awards, a live event celebration of LGBTQ community champions who rebelliously speak out without hesitation or apologies.

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  • Destination Pride

    ECHO Awards   December 21, 2018  

    PFLAG Canada created DestinationPride.org, a data-driven search platform that reimagines the Pride flag as a dynamic bar graph, then uses it to visualize the world's LGBTQ+ laws, rights, and social sentiment.

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  • Type with Pride

    ECHO Awards   December 21, 2018  

    To honor the memory of Gilbert Baker, creator of the LGBTQ flag, NewFest and NYC Pride decided to give his flag a voice. They created Gilbert a font inspired by the iconic Rainbow flag.

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