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With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.

B2B brands adopt more and more characteristics of consumer marketing, while B2C companies steal a page or two from the business marketing playbook.

This Insight Brief shares how marketers can develop and fine-tune their content marketing strategy for 2020 and beyond.

TD Ameritrade created an interactive banner ad that facilitated conversations between customers and an AI-powered chatbot.

With hectic schedules and a multitude of distractions competing for their interest, customers have never been so short on time or attention. To make a B2B audience take notice, business marketers should deliver brand stories in honest, compelling ways, with a balance of rational and emotional appeals.

For B2B marketers to optimize voice technology they need to use natural, everyday language — and work closely with sales to deploy the right words and/or terms.

gyro’s research shed light on a number of steps that B2B brands can take to better attract, understand, serve, and connect with customers.

Mower shared how business marketers can use organic social media to drive business outcomes.

B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.

Reuben Webb and Tom Stein with global B2B agency Stein IAS discussed a better way to consider, create, and get results from creative in today’s digitally transformed world.

In this video, Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.

Marketers need access to experiential data to build customer loyalty and elevate their business operations.

Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.

A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

We live in a high-stakes era and marketers must be prepared for anything at any time. In this webinar, learn what key stakeholders around the globe think about how this unpredictable environment is impacting brands and purchasing decisions.

With its ease of targeting, high level of member engagement, and extensive database, LinkedIn continuously boosts its appeal among business marketers.

In this webinar, learn how the global social media marketing manager from Pitney Bowes convinced her internal clients to increase her media budget. The result? Her team’s year over year media spend jumped from $700K to $1.8MM from 2018 to 2019.

In this webinar, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.

Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

For a growing number of B2B marketers, developing online video programming puts a human face on what might otherwise be fairly mundane content.