Search Results for All Content (access may be restricted)
Search returned: 928 document(s).
-
Marketers Must Be More Agile
B2B Marketer November 23, 2022Long-term planning may be turning into a bit of an oxymoron due to the furious pace of change among B2B customers and prospects. However, marketers still need vision when it comes to preparing for the future, as the B2B terrain is shaping up to look radically different just a few years from now, a recent study reveals.
view -
Breaking the B2B Sales and Marketing Stalemate
Champions of Growth November 15, 2022Jeff Lowe and Jenna Pipchuk join Champions of Growth host Matthew Schwartz to discuss the painful but necessary decisions they made to create legitimate change for Smart Technologies' marketing strategy and provide some major takeaways for other B2B brands.
view -
B2B Content Marketing
Ask the Expert Answers November 8, 2022What are best practices for B2B marketers getting into content marketing?
view -
Best of the B2 Awards — Part II
Conference Sessions November 8, 2022In this session, Smita Reddy, U.S. Brand Chair at Edelman, shared the Degree case study, Trainers for Hire, which showcased Degree’s mission to make movement accessible to everyone and tackled the issue of representation by becoming an ad hoc recruiting department for the fitness world.
view -
Best of the B2 Awards — Part I
Conference Sessions November 8, 2022In this video, National Grid's Janae Jones and Mower's Ashley Montanaro shared the case study, "More Opportunities in More Places" Commercial & Industrial Energy Efficiency Program, which created awareness for National Grid commercial customers on the variety of energy efficiency programs available.
view -
Linking Buying Situations to Sales
Webinars November 3, 2022If you believe most buyer behavior starts with memory, it then follows that the primary job of marketing is not to generate clicks, but instead to generate memories. In this webinar, learn about building brand-relevant memories and how to use Category Entry Points to link brand advertising to brand sales.
view -
Man vs. Dog: Why It Takes Big Long Ideas to Win at Cannes and Climb the B2B Effectiveness Ladder
Webinars November 2, 2022Through an iconic ad man and some soon-to-be-famous dogs, see how the WARC-endorsed "Big Long Idea" framework enables brands to develop creative ideas that climb higher on the B2B Effectiveness Ladder.
view -
Why B2B Is the Next Big Thing in Marketing
Conference Highlights October 27, 2022Making the case for B2B marketing through human connection and creative amplification.
view -
Why B2B Is the Next Big Thing in Marketing
Event Recaps October 27, 2022Dean Aragon, CEO and global VP of brand at Shell Brands International, shared several principles for modern B2B marketing.
view -
Why B2B Is the Next Big Thing in Marketing
Conference Sessions October 27, 2022In this video, Dean Aragon, CEO and global VP of brand at Shell Brands International, shared several principles for modern B2B marketing.
view -
The B2B Buying Cycle Is Revving Up
B2B Marketer October 26, 2022The B2B purchasing cycle accelerated in the last two and half years, a new study reveals. To keep pace, marketers need to ramp up their efforts to collaborate with customers and prospects on business and research projects and help ease their pain.
view -
B2B Marketers: How to Make Ads That Win Audiences & Awards
Industry Insights October 25, 2022When Strahl, a drinkware maker, wanted to demonstrate the sturdiness of its polycarbonate bar glasses to the restaurant and food service industry in Norway last year, it sent potential customers drinking glasses by mail — with their address on the shatter-resistant product, which was all the packaging that was needed.
view -
B2B SMBs Can Excel in Content Marketing
B2B Marketer October 12, 2022Content marketing has become de rigueur among SMB companies, but the outcomes leave a lot to be desired. Instead of taking a scattershot approach to generating original content, SMBs need to pick just one content initiative that's valuable enough to cut through the proverbial clutter.
view -
Creativity Is Intelligence Having Fun
Conference Sessions October 12, 2022In this video, Ryan Anderson shared how his team is applying the principles of creativity in uncommon ways to drive growth at Quest. He shared how they transformed the leading B2B labs services provider into a direct-to-consumer lifestyle service...and had fun doing it.
view -
Creativity Is Intelligence Having Fun
Conference Highlights October 12, 2022Key principles of creativity for Quest Diagnostics are less is more and emotional messaging matters.
view -
Why Global B2B Marketers Can’t Forget That Businesses Are Made Up of People
Industry Insights October 11, 2022Global B2B enterprise marketing is complicated but can be reduced to answering one question from the customer’s perspective: Why would I spend seven figures on this one software-as-a-service company or hardware product? And while making sure marketing is aligned with sales and other “blocking and tackling” issues are crucial, I contend that emotion too often ends up minimized or erased from technical product marketing in favor of hard metrics.
view -
Back to the Future for B2B Marketers?
B2B Marketer October 5, 2022The pandemic seems to have altered the script when it comes to the most effective ways to reach business decision-makers, as B2B brands embrace a hybrid marketing strategy combining analog and digital messaging.
view -
Getting Measurable Results from B2B Influencers
Event Recaps September 29, 2022Katie Yun, director of social media enablement at Nationwide, shared insights into how complex industries can execute successful influencer campaigns.
view -
Upwork Created a Coffee Line with Packaging That Doubled as a Portfolio for Freelancers
In-House Excellence Awards September 26, 2022To celebrate International Coffee Day, Upwork created a signature coffee line with packaging that doubled as a portfolio for freelancers available for hire on its platform.
view -
B2B Marketers Look to Unlock Gated Content
B2B Marketer September 23, 2022While some B2B firms continue to put their content behind a firewall because that's how they like generating leads, a rising number of companies think that providing free content is a better way of courting prospects and turning them into customers.
view