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  • Defining B2B Marketing Success in a Post-Digital Era

    B2B Marketer   November 27, 2019  

    Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.

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  • Corporate Venture Capital Report, 2020 Edition

    Research Reports   November 26, 2019  

    Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.

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  • A Matter of Principle: The Disconnect Between Proven Marketing Tenets and Marketing Behavior

    Knowledge Partners   November 26, 2019  

    VAB offers 10 marketing principles that can drive both immediate and sustained brand growth.

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  • Corporate Venture Capital Infographic, 2020 Edition

    Research Infographics   November 26, 2019  

    Corporate venture capital is an investment strategy with the potential to secure additional revenue and establish new capabilities for brands, so get smart on this growing trend.

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  • CMO Trend Brief: Corporate Venture Capital, 2020 Edition

    Research Reports   November 26, 2019  

    This robust summary outlines what you need to know about corporate venture capital and three rules for making this approach work for your brand.

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  • Four Tips for Better B2B Brand Marketing

    B2B Marketer   November 20, 2019  

    With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.

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  • Path to Lifetime Value

    Event Recaps   November 15, 2019  

    IBM described its approach to using customer journey maps to maximize lifetime value.

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  • B2B and B2C Marketers Are Starting to Follow the Same Playbook

    B2B Marketer   November 13, 2019  

    B2B brands adopt more and more characteristics of consumer marketing, while B2C companies steal a page or two from the business marketing playbook.

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  • Content Marketing Rules

    Insight Briefs   November 10, 2019  

    This Insight Brief shares how marketers can develop and fine-tune their content marketing strategy for 2020 and beyond.

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  • TD Ameritrade Watson Chatbot

    Smarties Awards   November 7, 2019  

    TD Ameritrade created an interactive banner ad that facilitated conversations between customers and an AI-powered chatbot.

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  • PepsiCo’s Cultural Journey to Reignite Hispanic Growth

    Session Videos   November 7, 2019  

    Hear why two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

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  • PepsiCo’s Cultural Journey to Reignite Hispanic Growth

    Event Recaps   November 7, 2019  

    Two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

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  • How B2B Audiences Sniff Out the BS in Your Brand Stories

    Forward   November 5, 2019  

    With hectic schedules and a multitude of distractions competing for their interest, customers have never been so short on time or attention. To make a B2B audience take notice, business marketers should deliver brand stories in honest, compelling ways, with a balance of rational and emotional appeals.

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  • B2B Marketers Find Their Voice

    B2B Marketer   October 30, 2019  

    For B2B marketers to optimize voice technology they need to use natural, everyday language — and work closely with sales to deploy the right words and/or terms.

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  • The ROI of Social Media Marketing

    Event Recaps   October 23, 2019  

    Mower shared how business marketers can use organic social media to drive business outcomes.

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  • Four Imperatives for B2B Companies

    Event Recaps   October 23, 2019  

    gyro’s research shed light on a number of steps that B2B brands can take to better attract, understand, serve, and connect with customers.

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  • Customer Advocacy Is the New Sounding Board for B2B Marketing

    B2B Marketer   October 16, 2019  

    B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.

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  • Ideas With Value

    Webinars   October 9, 2019  

    Reuben Webb and Tom Stein with global B2B agency Stein IAS discussed a better way to consider, create, and get results from creative in today’s digitally transformed world.

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  • Turning Purpose into Action with Experience Management

    Event Recaps   October 3, 2019  

    Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.

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  • Turning Purpose into Action with Experience Management

    Public Videos   October 3, 2019  

    Marketers need access to experiential data to build customer loyalty and elevate their business operations.

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