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Scoring the Right Mix Between the Art and the Science
B2B Marketer July 21, 2021Amid a growing reliance on data, taking a gut check still holds a good deal of value for B2B marketers readying a new advertising or marketing campaign. It’s not a zero-sum game, of course. But as they get better at scrubbing their data and making sure it’s up to date, marketers will have an easier time striking an amicable balance between the data and human intuition.
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The Untapped Potential of B2B Customer Loyalty Programs
Event Recaps July 12, 2021Speakers from PwC’s Loyalty Center of Excellence discussed the benefits of B2B loyalty programs, the various types of B2B loyalty programs, and five actions for making B2B loyalty work.
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Leading with Authenticity: How B2B Marketers Bolster Their Value and Enhance Their Reputation
Webinars July 7, 2021In this webinar, hear from award-winning CEO and communications expert Sabrina Horn as she shares her insights on how doing the right thing results in the right thing to do.
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B2B Marketers Get Up Close and Personal (Possibly)
B2B Marketer July 7, 2021Most B2B professionals taking part in a recent survey say that building a human connection with their buyers has become more important to closing sales since March 2020, when the pandemic hit. Nevertheless, many B2B marketers continue to struggle with cultivating a personalized approach to getting their message out.
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Marketing to Small Businesses in a Post-Pandemic World
Event Recaps June 30, 2021Scott Omelianuk, editor-in-chief of Inc. Media, and Dan Gliatta, founder of Cargo, discussed the current and future state of small and medium business (SMBs), sharing research and applicable insights on SMB mindsets, needs, behaviors, and barriers that will affect how to market and sell to them.
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Marketing to Small Businesses in a Post-Pandemic World
Session Videos June 30, 2021In this video, Scott Omelianuk, editor-in-chief of Inc. Media, and Dan Gliatta, founder of Cargo, discussed the current and future state of small and medium business (SMBs), sharing research and applicable insights on SMB mindsets, needs, behaviors, and barriers that will affect how to market and sell to them.
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B2B Virtual Events, Re-Imagined
Google June 11, 2021Google shares key research about the future of virtual events and how it can remain a key strategy for B2B marketers.
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Crisis Energizes New Marketing Efforts
B2B Marketer June 9, 2021The Paycheck Protection Program (PPP) required big banks to reach more small businesses, and those located in underserved communities in particular. The effort has led Chase to significantly expand the company’s products, advertising, and content marketing.
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Account Based Marketing Is Alive and Well. Here’s How to Make It Work!
Webinars June 2, 2021In this webinar, learn why successful ABM stems from the right mindset, followed by the proper data collection, analytics, and technologies necessary to execute ABM effectively within your organization.
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Building Lifetime Value Is a Long-Term Commitment
B2B Marketer May 26, 2021At the height of the pandemic, B2B marketers placed a much bigger emphasis on supporting existing relationships and cultivating lifetime value. As things start to ease up and acquisition-level marketing commands more budget, it’s crucial that marketers not lose the momentum they built up over the past year with their long-term customers.
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How Dell Created a Podcast Conference
REGGIE Awards May 21, 2021Conferences help provide small businesses with the expertise and knowledge they need. But in 2020, with a nationwide quarantine, conferences were canceled. For Small Business Month, Dell created the world’s first Small Business PodFerence: A podcast-based conference designed to share advice and inspiration with small businesses.
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Return to School Safely
REGGIE Awards May 21, 2021School Specialty created a robust 360-degree B2B campaign to help educators and students return to school safely during the COVID-19 pandemic.
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ABM Technology: Invest, or Work with What You Have?
Session Videos May 20, 2021With synchronous marketing, marketers today are managing more touchpoints, larger audiences, bigger buying committees, and more channels to drive conversations with target accounts. In this video, Inverta walked through different technology and tools in the ABM space and where can they play a role.
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ABM Technology: Invest, or Work with What You Have?
Event Recaps May 20, 2021With synchronous marketing, marketers today are managing more touchpoints, larger audiences, bigger buying committees, and more channels to drive conversations with target accounts.
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Launching B2B Marketing and Sales Programs in a Virtual World
Webinars May 12, 2021The Lenovo + Cargo team shared how they deployed a combination of pre-recorded, downloadable, and live content to create a virtual event experience that garnered an “interest rating” of 99.95%.
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B2B Marketers Face a Crossroads
B2B Marketer May 12, 2021B2B marketers have been investing more heavily in brand advertising in the past few years, realizing that they need to espouse what they stand for beyond offering competitive prices. At the same time, the pandemic has caused B2B companies to reevaluate their marketing priorities as the top and bottom lines take on new urgency.
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Say It Like You Mean It: Creating Relevant and Timely Conversations with Qualified Buyers
Webinars May 5, 2021Brian Rowley with Panasonic System Solutions Company of North America discussed the importance of a tailored, customer-centric approach to marketing, how brands can listen more carefully to buyers’ needs and watch for market changes, and the importance of being agile.
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Adopting a Disruptive Mentality to Win the B2B Data Game
B2B Marketer April 28, 2021Major B2B brands bring several advantages to the market compared to smaller businesses and startups, including brand recognition, significant resources, and longtime relationships with customers and suppliers. But when it comes to leveraging their own data for opportunistic growth — not just incremental performance gains — B2B marketers lag behind their entrepreneurial competitors and could be ceding precious market share.
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2021 B2B Marketing Conference Event Recap
Industry Insights April 26, 2021The most memorable takeaways and quotes from the 2021 B2B Marketing Conference that took place in March.
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Rethinking B2B Marketing
Knowledge Partners April 23, 2021Industry best practices and perspective on B2B marketing strategies, allocation of budget to long- and short-term tactics, branding, channel and media mix, use of emotion in messaging, online selling, and much more.
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