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  • Four Steps to Break Down Silos at Your B2B Organization

    B-to-B Marketer   March 20, 2019  

    Silos are the bane of every corporate marketer’s existence. Ahead, we’ll cover a quick four-step guide to help you break them down.

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  • Test and Learn: Informing Decisions with Insights

    Webinars   March 6, 2019  

    Darnell Jean-Charles, Sr. Manager, US Digital Card Applications at American Express, explored how his team identifies issues and gaps within their customer journey and optimizes the experience based on the outcomes of various tests.

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  • The Future of B2B Marketing?

    B-to-B Marketer   March 6, 2019  

    Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

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  • B2B Account-Based Marketing

    Ask the Expert Answers   February 26, 2019  

    ANA’s Ask the Expert research service answers the question, "Is account-based marketing right for my organization? If so, how do I start using it? What are some best practices and case studies?"

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  • Organize Your B2B Agency Ecosystem for Scale, Efficiency, and Business Impact

    Webinars   February 6, 2019  

    Review the current agency models now available to B2B marketers, with an evaluation of each one and how they best fit.

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  • Digital Transformation

    Insight Briefs   February 6, 2019  

    Marketers are transforming their strategies and tactics to stay competitive amid the disrupted digital landscape. Case studies, research, and expert perspectives found in this Insight Brief shed light on the topic.

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  • 5 Trends in B2B Email Marketing

    B-to-B Marketer   January 30, 2019  

    Brands and email specialty firms have become much savvier about leveraging new tools and strategies to boost deliverability rates, increase automation, and maintain email’s integral role in B2B marketing. Here are five trends likely to gain traction in 2019 and beyond.

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  • A Framework for Storytelling and Strategy

    Event Recaps   January 29, 2019  

    This framework for developing a strategy is based on three key elements of storytelling: characters, conflict, and plot.

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  • Business-to-Business Email Marketing

    Ask the Expert Answers   January 23, 2019  

    ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B2B marketing and what are the latest approaches?”

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  • Content As a Differentiator

    B-to-B Marketer   January 23, 2019  

    In today’s challenging environment, B2B marketers must find ways to differentiate their products or services from the competition. Many are finding that content — personalized, relevant, and properly distributed — can help them meet those challenges.

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  • Optimizing First-Party Data for Your B2B Marketing Campaign

    Webinars   January 9, 2019  

    The data from your customer relationship management (CRM) system is only as good as the data it contains. Avoid the potential pitfalls and learn how you can apply your most valuable marketing asset, first-party data.

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  • Earthquake Simulator

    Echo Awards   December 21, 2018  

    Commercial property insurance company FM Global built an augmented reality experience that simulated one of the greatest challenges to policyholders: an earthquake.

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  • Citigold Circle: Trust-based Growth Engine

    Echo Awards   December 21, 2018  

    With increasing competition from international and regional banks as well as a reduction in Citi's own physical branch network, the bank had to find new sources of client growth for its Citigold wealth management platform.

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  • Volvo: The Right Part at the Right Time

    Echo Awards   December 21, 2018  

    With a financial crisis heavily impacting truck sales along with most B2B large ticket sales, the after-sales area was even more important for Volvo. The brand created a database to support the after-sales area and determine when spare parts would need to be changed.

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  • The Original Brushes of Edvard Munch

    Echo Awards   December 21, 2018  

    In collaboration with the Munch Museum in Oslo, Adobe digitized the over 100-year-old original paintbrushes of Norwegian master painter Edvard Munch, creator of the world-famous painting "The Scream."

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  • Mail Sent Directly from the Forest

    Echo Awards   December 21, 2018  

    Schöb AG created a sustainable direct mailer in a high-quality, personalized sleeve made of real wood to communicate with potential new clients (architects and professional building owners) while at the same time inspiring them to get in touch.

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  • Better Destinations (Mejores Destinos)

    Echo Awards   December 21, 2018  

    Learn how UNICEF made its first successful attempt at a hand-raising campaign in Facebook to source new leads for its telemarketing activity.

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  • Stop Stopgap Solutions

    Echo Awards   December 21, 2018  

    The launch of EG One, a new software solution for the construction industry, proved that Youtube can be a highly efficient tactical channel driving involement and sales through a strong integrated media strategy with extensive datadriven display and remarketing for maturing leads.

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  • Family Tree

    Echo Awards   December 21, 2018  

    The SickKids Foundation's 2017 campaign was so effective at converting prospects into donors that its actual prospect list for 2018 was quite thin. The foundation needed to focus its attention to lead generation.

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  • Energy Without Boundaries

    Echo Awards   December 21, 2018  

    APX sought to increase awareness of a new renewable energy credit and generate leads for its sales team.

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