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  • Singing From the Same Sheet of Data

    B2B Marketer   March 25, 2020  

    With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.

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  • IBM: A Leading Brand. A Lasting Brand

    Public Videos   March 5, 2020  

    In a category transformed by innovation technology, IBM is elevating marketing effective with brand purpose.

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  • IBM: A Leading Brand. A Lasting Brand

    Session Videos   March 5, 2020  

    In this video, learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.

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  • Taking the Lead on Sales Enablement Is Driving Growth

    B2B Marketer   March 4, 2020  

    Companies that let marketers steer the sales-enablement process exceed their revenue goals much more so than brands that put sales reps in charge, says a new report. And the C-suite is taking note.

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  • The Brave Stories Christmas

    Echo Awards   March 2, 2020  

    The Swedish Childhood Cancer Fund drove B2B donations by delivering news about its patients’ recovery stories via email. It analyzed recipient behavior to guide subsequent emails, asking for a donation at the conclusion of its campaign.

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  • Hack this Billboard

    Echo Awards   March 2, 2020  

    Technology staffing company Dice invited tech pros to hack its digital billboards, leading them down a rabbit hole of challenges and competitions.

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  • Brand Managers Face a World of Problems

    B2B Marketer   February 19, 2020  

    The onus is on marketers to spot regional or cultural trends that may impact their business category and/or products and services — even if the company lacks a significant global presence.

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  • ABM and the Digital Customer Journey

    Event Recaps   February 18, 2020  

    Overdrive Interactive CEO Harry Gold shared the key elements of a successful ABM strategy.

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  • First Midwest Bank Uses ABM to Woo Clients Old and New

    Event Recaps   February 18, 2020  

    First Midwest Bank shared the inside scoop for two campaigns: one on prospecting and the other on cross-selling.

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  • Using Thought Leadership to Influence Buyers and Drive Purchasing Behaviors

    Webinars   February 5, 2020  

    In this webinar, the presenters covered the results of a LinkedIn/Edelman Thought Leadership Report and explored the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results.

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  • Buyer Committees Hold the Key to ABM Success

    B2B Marketer   February 5, 2020  

    To bolster their marketing strategy to purchasing committees, B2B brands must supply a constant stream of information and continually track who’s in (and who’s not) when it comes to closing a deal.

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  • Social Media ROI Benchmark Report

    Tools   February 1, 2020  

    Use this tool to help you design a Request for Proposal (RFP) for a Social Experience System.

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  • B2B Brands Jumping into the Stream

    B2B Marketer   January 22, 2020  

    Netflix, Hulu, Amazon Prime, HBO, and Showtime provide valuable lessons for B2B marketers eager to ramp up their investments in streaming media.

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  • Digital Transformation Report, 2020 Edition

    Research Reports   January 9, 2020  

    The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.

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  • Digital Transformation Infographic, 2020 Edition

    Research Infographics   January 9, 2020  

    Brands around the world are feeling the effects of digital disruption. Understand the changes brands can expect to see in 2020 and beyond.

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  • CMO Trend Brief: Digital Transformation 2020 Edition

    Research Reports   January 9, 2020  

    This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.

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  • B2B and Brand Purpose Study: How Does Your Company Stack Up?

    Webinars   January 8, 2020  

    In this webinar, learn about a first-of-its kind study on the state of B2B purpose to better understand the value and outcomes of purpose on businesses and the industry.

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  • B2B Brands Continue Steep Climb Up Content Marketing Hill

    B2B Marketer   January 8, 2020  

    Part of the problem? B2B brands are looking for a quick fix. But companies need up to a year to properly build a content marketing audience.

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  • Four Things B2B Marketers Should Do to Prep for 2020

    B2B Marketer   December 23, 2019  

    The new year is fast approaching, but 2019 isn’t over just yet. In this presentation, we’ll cover some of the ways business marketers can make the most of the remaining days this year, positioning themselves to reach new levels of success in the new year.

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  • How TCMA Balances Automation with a Personal Touch

    B2B Marketer   December 18, 2019  

    Considered the ‘third stage’ in sales and marketing transformation, through-channel marketing automation (TCMA) plays into the growing reliance on partner relationships throughout the B2B sector.

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