Search Results for All Content (access may be restricted)

With digital engagement accelerating, B2B marketers are starting to soup-up the look of their websites and other assets. However, many companies have a hard time connecting improved design with the top and bottom lines.

While the impact from the crisis has varied, most B2B sectors are scrambling for effective ways to boost their marketing efforts to retain customers and find new ones.

To help corporate marketers understand COVID's impact on their buyers and industry at large, Edelman and LinkedIn surveyed nearly 400 U.S. B2B executives across a wide range of company profiles.

Despite the pandemic, the appetite among B2B buyers remains relatively strong. But marketers need to take this time to find more purposeful ways of serving their customers and prospects.

In this eBook, Adobe identifies five reasons why choosing a hybrid platform with strong B2B and B2C functionality gives your enterprise the greatest business agility to meet changing customer expectations.

This webinar demonstrated why it’s crucial to ABM success to know when to stop talking about solutions and when to start talking about values.

Brands have a growing opportunity to capitalize on the interest in B2B-related content and deliver value to audiences tasked with meeting business objectives in an uncertain environment.

VAX VacationAccess launched an exclusive magazine aimed at helping travel agents better perform.

By becoming a source of perspective, advice, and education, Honeywell Intelligrated’s On The Move magazine helped customers make sense of the noise facing their industry.

A.T. Kearney underwent a comprehensive re-brand to advance its reputation with clients, colleagues, recruits, and alumni.

The Educational Testing Service undertook a campaign to promote its offering in China, Vietnam, and Indonesia.

Stein IAS created a framework to help business marketers transform digitally, and a thought leadership campaign leveraged the framework as a lead generation tool.

Deloitte promoted the expertise of its Technology, Media, and Telecommunications industry practice to media journalists.

USPS educated mailing professionals on the power of digitally integrated mail so they could activate out in the marketplace and help increase marketing mail revenue.

Epiroc created a new company headquarters to promote a positive company culture and clarify its values.

J.P. Morgan pioneered new alpha and beta technology on LinkedIn through organic and paid content experiences to connect with key business audiences, deepen relationships, generate leads, and build brand affinity.

To generate sales meetings with customers, Broadridge used a video mailer that featured its Vice President and General Manager.

Boehringer Ingelheim used a Disney-inspired VR experience to tell its brand story and capture the attention of key target audiences at industry events.

The Wells Fargo Boston Regional Marketing Campaign sought to engage financial decision makers, increase consideration, and drive acquisition.

This brand leveraged content marketing and email to establish itself as a thought leader, bringing in new leads.