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As B2B marketers prepare for a new set of challenges, they're counting on ramping up their social media channels and virtual events throughout 2021 — and most likely beyond — to steel them for the future.

With lower-than-average CPMs, B2B companies are turning to digital advertising to combat the decline in their traditional marketing channels. This reallocation doesn’t equate dollar for dollar, but there has been enough of a budget shift to drive substantial growth via paid digital channels.

After a distracting and chaotic year for consumer marketers and retailers, many lessons have been learned. In this webinar, refocus and learn how to tighten up your prospecting, lead nurturing, and customer conversion funnels plus leverage marketing automation and email at every step of the way.

Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

You need to describe the type of company that would benefit the most from your products or solutions.

Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

Use our ABM Program Budget Template to create an ABM program budget and track your spending.

Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

An analysis tool to evaluate corporate accounts based on 6 key criteria.

Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

Use this to evaluate and obtain key stakeholder buy-in during a complex sale.

In this report, learn more about account-based marketing (ABM) and how to implement it in your organization.

Use our ABM Program Budget Template to create an ABM program budget and track your spending.

Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.