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  • Facing a Sea of Unknowns, Marketers Brace for 2021

    B2B Marketer   December 2, 2020  

    As B2B marketers prepare for a new set of challenges, they're counting on ramping up their social media channels and virtual events throughout 2021 — and most likely beyond — to steel them for the future.

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  • Some B2B Brands Are Going All-in On Digital Advertising

    B2B Marketer   November 25, 2020  

    With lower-than-average CPMs, B2B companies are turning to digital advertising to combat the decline in their traditional marketing channels. This reallocation doesn’t equate dollar for dollar, but there has been enough of a budget shift to drive substantial growth via paid digital channels.

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  • B2B Email Marketer Speakeasy — Straight Talk and Insider Tips for 2021 Success

    Webinars   November 19, 2020  

    After a distracting and chaotic year for consumer marketers and retailers, many lessons have been learned. In this webinar, refocus and learn how to tighten up your prospecting, lead nurturing, and customer conversion funnels plus leverage marketing automation and email at every step of the way.

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  • Account and Product Mapping Template

    Tools   November 15, 2020  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • ABM Roles Matrix

    Tools   November 15, 2020  

    Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  • ABM Account Plan Canvas

    Tools   November 15, 2020  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • The State of the ABM Tech Stack

    Tools   November 15, 2020  

    Demandbase and Demand Metric recently completed research to illuminate the marketing technology stack challenges B2B firms face as they execute Account-Based Marketing (ABM) strategy.

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  • Ideal Customer Profile Template

    Tools   November 15, 2020  

    You need to describe the type of company that would benefit the most from your products or solutions.

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  • ABM Tiers Worksheet

    Tools   November 15, 2020  

    Use our ABM Account Tiers Worksheet to create tiers for the accounts that are included in your ABM program.

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  • ABM Buying Committee Diagram

    Tools   November 15, 2020  

    Use our ABM Buying Committee Diagram to build an organizational chart of the buying committee at one of your target accounts.

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  • ABM Content Plan Worksheet

    Tools   November 15, 2020  

    Use our ABM Content Plan Worksheet to identify the content assets that you will use for different personas.

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  • ABM Platform Evaluation Template

    Tools   November 15, 2020  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • ABM Metrics Dashboard

    Tools   November 15, 2020  

    Use our ABM Metrics Dashboard to define, track, and communicate your key ABM program metrics with your team.

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  • ABM Campaign Plan Checklist

    Tools   November 15, 2020  

    Use our ABM Campaign Planning Tool to plan and execute successful ABM campaigns.

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  • Account Scoring Template

    Tools   November 15, 2020  

    An analysis tool to evaluate corporate accounts based on 6 key criteria.

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  • ABM Strategy Playbook

    Playbooks   November 15, 2020  

    Follow this simple step-by-step guide to develop an account-based marketing (ABM) approach and strategy.

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  • Decision Maker Influencer Map

    Tools   November 15, 2020  

    Use this to evaluate and obtain key stakeholder buy-in during a complex sale.

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  • Ultimate Guide to ABM

    Tools   November 15, 2020  

    In this report, learn more about account-based marketing (ABM) and how to implement it in your organization.

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  • ABM Program Budget Template

    Tools   November 15, 2020  

    Use our ABM Program Budget Template to create an ABM program budget and track your spending.

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  • ABM Framework

    Tools   November 15, 2020  

    Use this account based marketing (ABM) framework to define the activities required to successfully create, plan and execute an ABM program.

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