Search Results for All Content (access may be restricted)

Search returned: 922 document(s).

  • The Growing Innovation Gap Is Costing B2B Brands

    B2B Marketer   May 18, 2022  

    There is a serious gap between perception and reality when it comes to B2B marketing innovation, a recent study finds, with many marketers believing they are more competent marketing innovators than the evidence shows.

    view
  • Growth IQ: Getting on the Path to Growth

    Webinars   May 4, 2022  

    In this webinar, author and global growth evangelist at Salesforce, Tiffani Bova, shared her insights and advice on how the full customer experience process is being altered by today’s buyer expectations and what that means to sales and marketing functions.

    view
  • Retail Media Networks 2022

    Ask the Expert Answers   May 4, 2022  

    What are the latest trends and best practices in the Retail Media Networks space?

    view
  • 2022 Digital Marketing Trends

    Knowledge Partners   May 2, 2022  

    Whether you’re forging ahead on your marketing plans or looking for the right way to pivot, it’s important to remain agile in our ever-changing digital world. In this comprehensive ebook, marketers looking to innovate and set themselves apart will find B2B and B2C recommendations to help them stay ahead of the curve.

    view
  • Bringing the B2B Customer Experience to Life

    Forward   April 26, 2022  

    Understanding which type of customer experience (CX) resonates most effectively with B2B customers is important, but it’s only part of the equation. Once a business knows what type of experience it wants to deliver, it must address the practicality of how to bring that experience to life. Based on Merkle’s research, here’s where B2B organizations can start.

    view
  • Elevating Your ABX Strategy

    Session Videos   April 26, 2022  

    In this video, Merkle B2B's Sarah Doughty shared some insights into what exactly account-based experience (ABX) is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.

    view
  • Elevating Your ABX Strategy

    Event Recaps   April 26, 2022  

    With account-based experience (ABX) strategies gaining popularity among B2B businesses, Merkle B2B's Sarah Doughty shared some insights into what exactly ABX is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.

    view
  • Product Marketing 101

    Ask the Expert Answers   April 25, 2022  

    What is product marketing, and how can a brand do it well?

    view
  • HP Dragonfly

    REGGIE Awards   April 21, 2022  

    HP created an in-office installation and promotions program to market the new HP Elite Dragonfly to its distributors and resellers.

    view
  • Growing Bold with the Biggest Star in Country Music

    REGGIE Awards   April 21, 2022  

    Fendt partnered with country music star Luke Bryan for a 20-episode video series called Rise Before Sunrise, celebrating the work of farmers.

    view
  • IT After Dark

    REGGIE Awards   April 21, 2022  

    During the pandemic, Eaton created an online content hub that leveraged IT workers’ love of eight-bit retro gaming, meme culture, and tech hacks, providing resources and tools the IT community needed at a time it was most stressed.

    view
  • Will Social Become the Dominant Media for B2B Brands?

    B2B Marketer   April 20, 2022  

    Social media has pulled ahead of email marketing as the top marketing tactic for B2B companies, says a recent study. As social platforms command a growing number of ad dollars, the challenge for marketers will be to tailor their messages so they play into the strengths of each channel, whether text for Twitter, visuals for Instagram, or original video content on YouTube.

    view
  • Why B2B Brands Need to Embrace Buyer Intent

    Industry Insights   April 14, 2022  

    Throughout my 25 years of working in sales and marketing, I’ve seen significant growth in new technologies to help sellers and marketers do their jobs more effectively. Digital engagement tools are why the lines between field sales and inside sales have been blurring over the last several years — a development that has been only heightened by post-pandemic realities. And those tools are why the lines continue to be blurred between B2B and B2C marketing.

    view
  • How Square is Building a Strong B2B Brand

    Public Videos   April 12, 2022  

    Square is brand-building by leaning into its purpose and treating its audience of business owners as humans first.

    view
  • How Square is Building a Strong B2B Brand

    Session Videos   April 12, 2022  

    In this video, Tia Cummings, SVP of global marketing at Square, discussed how Square is approaching global brand-building on its mission to help businesses of all sizes start, run, and grow.

    view
  • How Square is Building a Strong B2B Brand

    Event Recaps   April 12, 2022  

    Tia Cummings, SVP of global marketing at Square, discussed how Square is approaching global brand-building on its mission to help businesses of all sizes start, run, and grow.

    view
  • How to Start an ABM Program That Works

    B2B Marketer   April 6, 2022  

    A rising number of B2B marketers are starting to adopt account-based marketing (ABM) strategies. But developing ABM programs can't be done quickly, and it requires a concerted effort to align sales and marketing departments.

    view
  • Microsoft and Michael Scott Team Up to Deliver Teams Training

    ECHO Awards   March 29, 2022  

    For its “The Modern Office” campaign, Microsoft Canada turned to fictional TV boss Michael Scott and some of his friends from the hit series The Office to show business partners how they could get more out of the brand’s communication and project management product, Teams.

    view
  • Five Things B2B Marketers Need to Know About DEI

    Webinars   March 2, 2022  

    In this webinar, learn how GeoBlue’s response to the crises of 2020 resulted in a record-setting communications score in its engagement survey and an enterprise-wide appreciation for the role of communications in shaping company culture.

    view
  • Building a Case for B2B Branding

    Champions of Growth   February 24, 2022  

    In this episode of Champions of Growth, host Matthew Schwartz is joined by Google's Doug Novack and Peter Dewey with BCG to talk about how B2B firms can enhance their branding efforts, create more of an integrated approach to customer engagement, and drive better marketing outcomes.

    view