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  • Marketing for “Somewhat Bad” or “Really Bad”: How to Realign Your Scenarios for COVID-19

    Webinars   April 6, 2020  

    We’re living in exponential times; scenarios are no longer high, medium, low, but “somewhat bad” and “really bad.” In this webinar, get concrete steps for how you can execute for the “somewhat bad,” while having a plan for the “really bad.”

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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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  • Crisis Communication Strategy

    Webinars   March 30, 2020  

    This webinar was designed to provide insight on actions B2B companies should be considering as they work through their crisis operations and communications amid the COVID-19 crisis.

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  • Singing From the Same Sheet of Data

    B2B Marketer   March 25, 2020  

    With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.

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  • IBM: A Leading Brand. A Lasting Brand

    Public Videos   March 5, 2020  

    In a category transformed by innovation technology, IBM is elevating marketing effective with brand purpose.

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  • IBM: A Leading Brand. A Lasting Brand

    Session Videos   March 5, 2020  

    In this video, learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.

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  • Taking the Lead on Sales Enablement Is Driving Growth

    B2B Marketer   March 4, 2020  

    Companies that let marketers steer the sales-enablement process exceed their revenue goals much more so than brands that put sales reps in charge, says a new report. And the C-suite is taking note.

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  • Hack this Billboard

    Echo Awards   March 2, 2020  

    Technology staffing company Dice invited tech pros to hack its digital billboards, leading them down a rabbit hole of challenges and competitions.

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  • The Brave Stories Christmas

    Echo Awards   March 2, 2020  

    The Swedish Childhood Cancer Fund drove B2B donations by delivering news about its patients’ recovery stories via email. It analyzed recipient behavior to guide subsequent emails, asking for a donation at the conclusion of its campaign.

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  • Brand Managers Face a World of Problems

    B2B Marketer   February 19, 2020  

    The onus is on marketers to spot regional or cultural trends that may impact their business category and/or products and services — even if the company lacks a significant global presence.

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  • First Midwest Bank Uses ABM to Woo Clients Old and New

    Event Recaps   February 18, 2020  

    First Midwest Bank shared the inside scoop for two campaigns: one on prospecting and the other on cross-selling.

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  • ABM and the Digital Customer Journey

    Event Recaps   February 18, 2020  

    Overdrive Interactive CEO Harry Gold shared the key elements of a successful ABM strategy.

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  • Buyer Committees Hold the Key to ABM Success

    B2B Marketer   February 5, 2020  

    To bolster their marketing strategy to purchasing committees, B2B brands must supply a constant stream of information and continually track who’s in (and who’s not) when it comes to closing a deal.

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  • Using Thought Leadership to Influence Buyers and Drive Purchasing Behaviors

    Webinars   February 5, 2020  

    In this webinar, the presenters covered the results of a LinkedIn/Edelman Thought Leadership Report and explored the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results.

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  • B2B Email Marketing Benchmark Report

    Tools   February 1, 2020  

    In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

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  • Lead Generation Benchmark Report

    Tools   February 1, 2020  

    In January and February of 2014, Demand Metric and Salesfusion partnered to better understand the current lead generation process.

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  • ABM Adoption Benchmark Report

    Tools   February 1, 2020  

    From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

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  • High Performance ABM Capabilities Benchmark Report

    Tools   February 1, 2020  

    This report will present the framework, the maturity milestones it represents, and recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

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  • Social Media ROI Benchmark Report

    Tools   February 1, 2020  

    Use this tool to help you design a Request for Proposal (RFP) for a Social Experience System.

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  • B2B Demand Generation and Predictive Analytics Benchmark Report

    Tools   February 1, 2020  

    This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.

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