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  • Navigating B2B Buyer Sentiment During a Time of Uncertainty

    B2B Marketer   September 23, 2020  

    Despite the pandemic, the appetite among B2B buyers remains relatively strong. But marketers need to take this time to find more purposeful ways of serving their customers and prospects.

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  • One Platform to Rule Them All: Enjoy the Advantages of a Single Platform

    Knowledge Partners   September 21, 2020  

    In this eBook, Adobe identifies five reasons why choosing a hybrid platform with strong B2B and B2C functionality gives your enterprise the greatest business agility to meet changing customer expectations.

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  • Purposeful ABM: The True Value of Shared Values (Marketing in the COVID-19 Age)

    Webinars   September 14, 2020  

    This webinar demonstrated why it’s crucial to ABM success to know when to stop talking about solutions and when to start talking about values.

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  • Now Is the Time for B2B Content

    B2B Marketer   September 9, 2020  

    Brands have a growing opportunity to capitalize on the interest in B2B-related content and deliver value to audiences tasked with meeting business objectives in an uncertain environment.

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  • Warehouse Automation Whitepaper

    B2 Awards   September 1, 2020  

    This brand leveraged content marketing and email to establish itself as a thought leader, bringing in new leads.

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  • Pioneering New Tech Activations on LinkedIn

    B2 Awards   September 1, 2020  

    J.P. Morgan pioneered new alpha and beta technology on LinkedIn through organic and paid content experiences to connect with key business audiences, deepen relationships, generate leads, and build brand affinity.

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  • Friend or Foe

    B2 Awards   September 1, 2020  

    Panduit’s “Friend or Foe” campaign was designed to help executives uncover and understand the hidden, business-boosting advantages in their physical infrastructure.

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  • Fender Performance

    B2 Awards   September 1, 2020  

    Trelleborg supported the launch of its whitepaper with a comprehensive marketing campaign to reach its goal of demonstrating the brand’s prowess when it comes to marine infrastructure solutions.

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  • Becoming "United. Inspired."

    B2 Awards   September 1, 2020  

    Epiroc created a new company headquarters to promote a positive company culture and clarify its values.

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  • The Hidden Advantage eBook

    B2 Awards   September 1, 2020  

    Panduit’s “Friend or Foe” campaign was designed to help executives uncover and understand the hidden, business-boosting advantages in their physical infrastructure.

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  • Empowering Business Insurance Field Teams to Employ Social Selling

    B2 Awards   September 1, 2020  

    Travelers empowered its business insurance field salespeople by rolling out a robust social selling training program.

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  • Brighthouse Financial Insights Panel

    B2 Awards   September 1, 2020  

    To promote the expertise of its fledgling brand to financial advisors, Brighthouse Financial created a panel of behavioral economists, social anthropologists, futurists, and former successful advisors, who, together, offered insights on a variety of topics.

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  • Code and Response

    B2 Awards   September 1, 2020  

    IBM challenged coders to find technological solutions to the growing global problem of natural disasters, and it created a documentary to capture the coders’ stories.

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  • Coldwell Banker Listing Concierge

    B2 Awards   September 1, 2020  

    Real estate company Coldwell Banker created a program that would help its agents market their listings resulting in faster sales and increased commissions.

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  • 2020 Vision: Your Prescription For Success

    B2 Awards   September 1, 2020  

    SmartVault adopted a content Marketing strategy to promote itself to potential customers in the accounting and finance sectors.

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  • Momentum, NC

    B2 Awards   September 1, 2020  

    The Economic Development Partnership of North Carolina wanted to build brand awareness and preference for North Carolina to drive qualified business leads from key industries.

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  • Dell Client Solutions Group at Dell Technologies World 2019

    B2 Awards   September 1, 2020  

    To stand out on the showroom floor, Dell created a captivating exhibit for the Dell Technologies World event.

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  • CES 2019

    B2 Awards   September 1, 2020  

    To promote awareness of its expertise in smart technology, Deloitte established a robust presence at CES 2019.

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  • Cisco Retains Customers for Life

    B2 Awards   September 1, 2020  

    A cross-functional team built a customer retention initiative that transformed the renewals process at Cisco from complex and daunting to easy and seamless.

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  • ABM: The Complete Picture

    B2 Awards   September 1, 2020  

    To generate sales meetings with customers, Broadridge used a video mailer that featured its Vice President and General Manager.

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