Search Results for All Content (access may be restricted)

With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.

In a category transformed by innovation technology, IBM is elevating marketing effective with brand purpose.

In this video, learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.

Companies that let marketers steer the sales-enablement process exceed their revenue goals much more so than brands that put sales reps in charge, says a new report. And the C-suite is taking note.

The Swedish Childhood Cancer Fund drove B2B donations by delivering news about its patients’ recovery stories via email. It analyzed recipient behavior to guide subsequent emails, asking for a donation at the conclusion of its campaign.

Technology staffing company Dice invited tech pros to hack its digital billboards, leading them down a rabbit hole of challenges and competitions.

The onus is on marketers to spot regional or cultural trends that may impact their business category and/or products and services — even if the company lacks a significant global presence.

Overdrive Interactive CEO Harry Gold shared the key elements of a successful ABM strategy.

First Midwest Bank shared the inside scoop for two campaigns: one on prospecting and the other on cross-selling.

In this webinar, the presenters covered the results of a LinkedIn/Edelman Thought Leadership Report and explored the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results.

To bolster their marketing strategy to purchasing committees, B2B brands must supply a constant stream of information and continually track who’s in (and who’s not) when it comes to closing a deal.

Use this tool to help you design a Request for Proposal (RFP) for a Social Experience System.

Netflix, Hulu, Amazon Prime, HBO, and Showtime provide valuable lessons for B2B marketers eager to ramp up their investments in streaming media.

The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.

Brands around the world are feeling the effects of digital disruption. Understand the changes brands can expect to see in 2020 and beyond.

This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.

In this webinar, learn about a first-of-its kind study on the state of B2B purpose to better understand the value and outcomes of purpose on businesses and the industry.

Part of the problem? B2B brands are looking for a quick fix. But companies need up to a year to properly build a content marketing audience.

The new year is fast approaching, but 2019 isn’t over just yet. In this presentation, we’ll cover some of the ways business marketers can make the most of the remaining days this year, positioning themselves to reach new levels of success in the new year.

Considered the ‘third stage’ in sales and marketing transformation, through-channel marketing automation (TCMA) plays into the growing reliance on partner relationships throughout the B2B sector.