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  • Setting a Brand-New Stage for B2B Buyers

    B2B Marketer   January 12, 2022  

    Improving the customer experience (CX) is a major priority for B2B marketers, according to a recent Forrester study, as companies look for new and creative ways to deliver their content across the purchasing landscape. Having comprehensive measurement programs may be half the battle.

  • Why Winning Matters: How Awards Programs Drive Business Growth

    Webinars   January 5, 2022  

    Creative industries value the celebration of award programs. Beyond the spotlight, the photographer's lens, and the shiny hardware lies the opportunity for business growth. In this webinar, learn where to even start and how you can truly drive your business forward with the help of awards.

  • How Deloitte Used Augmented Reality to Increase the Value of Its U.S. Open Sponsorship During the Pandemic

    Smarties Awards   December 28, 2021  

    With pandemic lockdowns threatening the value of Deloitte’s United States Golf Association sponsorship, the company turned to augmented reality, creating an app that allowed viewers to personalize their U.S. Open viewing experience.

  • A New Year Brings in Sharper Collaboration for B2B Players

    B2B Marketer   December 15, 2021  

    B2B brands continue to struggle getting the most out of their marketing technology stack. The problem ranges from a lack of training among sales and marketing teams to the integration of all of their disparate software programs. But that's starting to change, as companies put more strategies in place based on collaboration.

  • Edit to Amplify

    Session Videos   December 3, 2021  

    In this video, IBM's Stephen Hunton shared how his brand used its glut of content communication as an opportunity to transform its efforts by building a centralized operational model that aligned with the brand’s mission and used five strategic principles to begin creating and sharing content experiences.

  • Edit to Amplify

    Event Recaps   December 3, 2021  

    IBM's Stephen Hunton shared how his brand used its glut of content communication as an opportunity to transform its efforts by building a centralized operational model that aligned with the brand’s mission and used five strategic principles to begin creating and sharing content experiences.

  • How Do You Scale "True" ABM?

    Session Videos   December 2, 2021  

    Account-Based Marketing has gained prominence among B2B CMOs thanks to its ability to drive needle-shifting impact with their organizations' most important customer accounts. In this video, industry experts provided their perspectives on how best to structure your programs to scale ABM effectively.

  • Digital B2B Content Needs an Overhaul

    B2B Marketer   December 1, 2021  

    Bombarded by marketing content for nearly the past two years, B2B buyers are feeling burned out and are dramatically reducing their content intake. But that doesn’t mean brand managers can let up when it comes to developing their messaging efforts. To the contrary, CMOs and marketers have to stir their creative juices to develop the kinds of campaigns that have a touch of fun and, perhaps more important, treat their customers like humans.

  • A B2B Content Marketing Quandary

    B2B Marketer   November 17, 2021  

    B2B marketers continue to struggle with developing thought leadership content that will grab their customers and prospects and drive new revenue, new research suggests.

  • B2B, Sustainability, and Brand Health: Key Considerations for Brand Marketers

    Webinars   November 11, 2021  

    Coinciding with COP26, where world leaders gathered to address the climate crisis, Bloomberg Media explored several questions about the climate through a business lens in this webinar.

  • A Blueprint for B2B Brand Performance

    Event Recaps   November 10, 2021  

    Doug Novack, managing director of business and industrial markets practice at Google, and Peter Dewey, director and partner at Boston Consulting Group, shared key findings and actionable steps discovered within research that sought to identify key principles of effective B2B branding.

  • B2B and the Importance of Brand Marketing

    Event Recaps   November 10, 2021  

    A panel of experts discussed the importance of brand marketing for B2B companies.

  • Email Marketing Is Changing

    B2B Marketer   November 10, 2021  

    Marketplace and industry factors are forcing marketers to adopt new metrics for measuring email engagement, and they’re taking a close look at the value (and content) they’re providing to customers and prospects while they’re at it.

  • No Looking Back

    Forward   November 9, 2021  

    There is no crystal ball to determine what’s next for small- and medium-sized businesses, but these five observations of the current landscape may help B2B marketers divine where things are going next.

  • Behind the Campaign: Using AI To Fix Content Marketing’s ROI Problem

    Marketing Futures   November 1, 2021  

    How did a Fortune 500 financial institution move beyond clicks and drive engagement of their owned content? By leveraging the potential of Artificial Intelligence (AI) to understand what content was resonating with their consumers and serving it up at the perfect time.

  • Designing the Engine of Repeatable Innovation

    Forward   October 28, 2021  

    Building a successful innovation engine has many rewards, from operating efficiency to greater ROI, higher NPS ratings, increased sales, and stronger brand loyalty — but it takes the right process and talent.

  • Reimagining Customer Experience

    Session Videos   October 28, 2021  

    Speakers at the October 2021 ANA Customer Experience committee meeting discussed the role of artificial intelligence and machine learning in marketing and in B2B customer experience trends.

  • Trends in B2B and CX

    Event Recaps   October 28, 2021  

    Matthew Powell from B2B International shared B2B customer experience (CX) trends of 2021 from his company’s latest research and explained how these trends will shift and evolve in 2022.

  • Skillful Brand Marketing: Increasingly Imperative for B2B Success

    Google   October 27, 2021  

    The creativity, storytelling, and emotional connections of brand marketing aren’t always associated with the business-to-business (B2B) marketing world. However, the broad consensus among B2B executives is that brand marketing is increasingly critical to B2B organizations.

  • Digital Display Advertising Is on the Upswing

    B2B Marketer   October 27, 2021  

    While search still commands the biggest portion of the budgeting pie, display advertising is poised to pull even with search in 2022 and overtake it in 2023. As digital spending continues to shift, B2B companies are looking to optimize all their various online ad formats and drive better outcomes.