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Despite the pandemic, the appetite among B2B buyers remains relatively strong. But marketers need to take this time to find more purposeful ways of serving their customers and prospects.

In this eBook, Adobe identifies five reasons why choosing a hybrid platform with strong B2B and B2C functionality gives your enterprise the greatest business agility to meet changing customer expectations.

This webinar demonstrated why it’s crucial to ABM success to know when to stop talking about solutions and when to start talking about values.

Brands have a growing opportunity to capitalize on the interest in B2B-related content and deliver value to audiences tasked with meeting business objectives in an uncertain environment.

This brand leveraged content marketing and email to establish itself as a thought leader, bringing in new leads.

J.P. Morgan pioneered new alpha and beta technology on LinkedIn through organic and paid content experiences to connect with key business audiences, deepen relationships, generate leads, and build brand affinity.

Panduit’s “Friend or Foe” campaign was designed to help executives uncover and understand the hidden, business-boosting advantages in their physical infrastructure.

Trelleborg supported the launch of its whitepaper with a comprehensive marketing campaign to reach its goal of demonstrating the brand’s prowess when it comes to marine infrastructure solutions.

Epiroc created a new company headquarters to promote a positive company culture and clarify its values.

Panduit’s “Friend or Foe” campaign was designed to help executives uncover and understand the hidden, business-boosting advantages in their physical infrastructure.

Travelers empowered its business insurance field salespeople by rolling out a robust social selling training program.

To promote the expertise of its fledgling brand to financial advisors, Brighthouse Financial created a panel of behavioral economists, social anthropologists, futurists, and former successful advisors, who, together, offered insights on a variety of topics.

IBM challenged coders to find technological solutions to the growing global problem of natural disasters, and it created a documentary to capture the coders’ stories.

Real estate company Coldwell Banker created a program that would help its agents market their listings resulting in faster sales and increased commissions.

SmartVault adopted a content Marketing strategy to promote itself to potential customers in the accounting and finance sectors.

The Economic Development Partnership of North Carolina wanted to build brand awareness and preference for North Carolina to drive qualified business leads from key industries.

To stand out on the showroom floor, Dell created a captivating exhibit for the Dell Technologies World event.

To promote awareness of its expertise in smart technology, Deloitte established a robust presence at CES 2019.

A cross-functional team built a customer retention initiative that transformed the renewals process at Cisco from complex and daunting to easy and seamless.

To generate sales meetings with customers, Broadridge used a video mailer that featured its Vice President and General Manager.