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Breaking the B2B Sales and Marketing Stalemate
Podcast POVs March 28, 2023Champions of Growth host Matthew Schwartz shares some tips for how B2B companies can start to alter existing marketing-and-sales alignment models in a way that benefits the entire organization.
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B2B Marketing Spend: 2022 Expenditures by Channel and a Forecast for 2023
Money Slides March 27, 2023Winterberry Group broke down the B2B sector’s advertising spend by channel in 2022 and offered a projection of what that spending by channel will look like in 2023.
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The State (and Future) of B2B Thought Leadership, with Joe Kingsbury of Edelman Business Marketing
Marketing Futures Podcast March 21, 2023Joe Kingsbury, US Managing Director at Edelman Business Marketing, joined the Marketing Futures Podcast to discuss a new report, created in partnership with LinkedIn, on the state and future of thought leadership in B2B Marketing.
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Generate Revenue with These Five B2B Marketing Principles
Industry Insights March 17, 2023No matter how pretty your analytics are, if marketing does not contribute to an organization’s bottom line, leadership will never fully recognize the value it provides. At the end of the day, it does not matter if your marketing dashboard is in the green if the business is in the red.
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How to Identify and Evaluate B2B Buying Groups
Knowledge Partners March 14, 2023Anteriad shares how companies can identify and understand their buying groups.
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Power Lead Generation Campaigns with Intent Data
Knowledge Partners March 11, 2023Experts from Anteriad provided an overview of intent data, including what it is, the different types of intent data that exist, and how they each can be implemented in B2B marketing campaigns.
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Data and Tech: Enterprise B2B Marketing Priorities for 2023
Knowledge Partners March 10, 2023With an uncertain economy, marketers at B2B enterprises are scrutinizing their 2023 strategy to get as much mileage out of their approach as possible. In our recent survey with Ascend2, we found that data is a major focus as is an investment in technology.
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Checklist: How to Develop a Demand Strategy
Knowledge Partners March 9, 2023Anteriad offers tips for those trying to plan out how they’ll collect, organize, and update data.
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Rethinking Thought Leadership
B2B Marketer March 8, 2023B2B marketers tend to focus on the quantity of their thought leadership content, rather than the quality, which discourages potential buyers. Hiring journalists, videographers, and other talent versed in storytelling can help turn the tide.
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An HMI Case Study: Pure Storage Reinforces Loyalty in its Top-Performing Partners
Knowledge Partners March 8, 2023HMI Performance Incentives shares how it helped Pure Storage, a globally distributed provider of IT services, launch an award-winning loyalty program.
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The Promise of Hyper-Personalization Realized
Webinars March 1, 2023In this webinar, hear from a leading financial services organization-turned-fintech that transformed from a referral-based business to having 50% of law firm sales generated digitally, through hyper-personalized content marketing in just two years.
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The B2B Future Shopper Report 2023
Knowledge Partners February 27, 2023A deep dive into 11 international markets and 2,261 B2B buyers, offering a view into the world of B2B commerce and buying behavior, to help businesses win online.
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ABM and the Cure to the Marketing Silo
Conference Sessions February 22, 2023In this session, KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.
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ABM and the Cure to the Marketing Silo
Event Recaps February 22, 2023KPMG discussed how its ABM program evolved to better align with and support the business to create and capture value.
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B2B Buyers' Appetite for Webinars Is Growing
B2B Marketer February 22, 2023Amid the pandemic and people working from home more frequently, demand for webinars and virtual events has surged in the past few years throughout the B2B sector, per a new study. But potential buyers don't sign up for webinars and/or online conferences to hear a sales pitch, so it's crucial that marketers develop valuable, thought-based content to include in their programming lest they alienate their customers and prospects.
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Improving Relations with Local Partners
B2B Marketer February 15, 2023The pandemic has altered the map when it comes to where people spend their money, with more and more dollars flowing locally. Brands can easily tailor a national message to local markets, of course, thanks to geotargeting and other online tools. But a new study shows that national brands tend to underinvest when it comes to guiding local partners about how to improve their online marketing strategies.
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The Outlook for B2B Advertising, Marketing, and Data in 2023
Conference Sessions February 10, 2023To kick off the New Year, Winterberry Group Senior Managing Partner Bruce Biegel examined the major forces shaping our industry today, reflected on a turbulent 2022, and forecasted what’s to come in 2023 and beyond.
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For B2B Ad Creative, Playing It Safe Is Getting Awfully Risky
B2B Marketer February 8, 2023Saul Colt, founder and CEO of the Idea Integration Co., watched as B2B clients put their ad campaigns on hold during the pandemic. Only half of his business came back in 2021, so Colt decided to shake things up in 2022 and took a big financial risk, hiring 17 cartoonists and comic writers formerly of "MAD Magazine" and "The Simpsons" to beef up the agency's creative muscle and widen the field of prospects to pitch.
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Master Lock: A B2B Email Experience 100-Plus Years in the Making
Conference Sessions February 8, 2023In this video, Master Lock explained how it used marketing automation and a unified sales and marketing strategy to raise awareness of its products and services in the B2B sector and ultimately elevate sales.
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Master Lock: A B2B Email Experience 100-Plus Years in the Making
Event Recaps February 8, 2023Master Lock explained how it used marketing automation and a unified sales and marketing strategy to raise awareness of its products and services in the B2B sector and ultimately elevate sales.
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