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The onus is on marketers to spot regional or cultural trends that may impact their business category and/or products and services — even if the company lacks a significant global presence.

First Midwest Bank shared the inside scoop for two campaigns: one on prospecting and the other on cross-selling.

To bolster their marketing strategy to purchasing committees, B2B brands must supply a constant stream of information and continually track who’s in (and who’s not) when it comes to closing a deal.

In this webinar, the presenters covered the results of a LinkedIn/Edelman Thought Leadership Report and explored the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results.

Use this tool to help you design a Request for Proposal (RFP) for a Social Experience System.

Netflix, Hulu, Amazon Prime, HBO, and Showtime provide valuable lessons for B2B marketers eager to ramp up their investments in streaming media.

This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.

The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.

Brands around the world are feeling the effects of digital disruption. Understand the changes brands can expect to see in 2020 and beyond.

In this webinar, learn about a first-of-its kind study on the state of B2B purpose to better understand the value and outcomes of purpose on businesses and the industry.

Part of the problem? B2B brands are looking for a quick fix. But companies need up to a year to properly build a content marketing audience.

The new year is fast approaching, but 2019 isn’t over just yet. In this presentation, we’ll cover some of the ways business marketers can make the most of the remaining days this year, positioning themselves to reach new levels of success in the new year.

Considered the ‘third stage’ in sales and marketing transformation, through-channel marketing automation (TCMA) plays into the growing reliance on partner relationships throughout the B2B sector.

STANLEY Healthcare underwent a digital transformation that resulted in increased brand awareness and higher conversion rates.

Dive into four key B2B marketing trends that are poised to completely disrupt the industry.

The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.

B2B marketers are having an increasingly tough time leveraging the streams of data they collect. One result: content marketing programs suffer from a lack of direction.

Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

This webinar explored the value of a service-over-sales mentality, focusing on key pillars and their role in delivering B2B customer experience excellence at scale.

Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.