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In this webinar, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.

Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

For a growing number of B2B marketers, developing online video programming puts a human face on what might otherwise be fairly mundane content.

Strategically placed content is the most effective way to cater to specific individuals and facilitate the buyer journey.

Claritas’ “The Hispanic Small Business Report” provides an in-depth look at Hispanic-owned small businesses — where they are located, who owns them, and what and how they like to buy.

Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.

Herman Miller helps customers envision their potential purchases via augmented reality and virtual reality.

In this webinar, discover how a buyer-driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others.

Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

As marketers look to increase revenue from exhibiting at trade shows and conferences, the chief strategy for many B2B companies is to create their own events, and offer experiences for customers and prospects that go well beyond the proverbial events booth.

The technology company PTC described how it revamped its process for managing data to synergize marketing and sales.

Campbell Soup Co. shared the latest trends in social commerce, including how platforms are evolving, brand storytelling is shifting, and the social contract between brand and consumer could potentially be changed.

McCormick and Co. shared how the company is propelling personalized scale and improved digital capabilities across its owned platforms.

The irony of today’s marketing landscape is that it’s harder than ever to break through, yet so many B2B marketers are playing it safe. In this video, learn why being bold is table stakes for being noticed.

To optimize its sales enablement, Oracle made value and integrated learning the focus of content creation.

In this video, Eric Andrews, VP of demand operations, cloud infrastructure group at Oracle, discussed Oracle’s new content management system.

In this video, Justin Chatigny, Executive Director of Marketing at Grant Thornton, discussed finding the optimal intersection of multi-dimensional client need with a company’s ability to deliver against it. He shared an example of Grant Thornton’s recent work that illustrates the impact of this approach.

Eric Andrews, VP of demand operations, cloud infrastructure group at Oracle, discussed Oracle’s new content management system.

In this video, get a two-minute overview of the 2019 ANA Masters of B2B Marketing Conference.

Geoff Ramsey of eMarketer offered a deep dive into five important trends that are disrupting business marketing.