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  • Why Marketers' Martech Investments Fall Short

    B2B Marketer   May 27, 2020  

    B2B marketers continue to struggle with making the most of their growing marketing technology stack. A major part of the problem: Too many companies rely on individual technology purchases rather than foster an integrated approach.

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  • Got IT Problems? This Company Hilariously Dramatizes Them in Game

    REGGIE Awards   May 16, 2020  

    Eaton used an online mystery game, “Ticket of Terror,” to comically dramatize common IT problems and demonstrate how Eaton’s power management products can solve them.

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  • Google Created a Better Retail Experience

    REGGIE Awards   May 16, 2020  

    Google created the Google Easy Street Tour to educate retail employees on the benefits of Google Hardware powered by the Google Assistant, enabling a deep level of personalization that’s ready to help, whenever and wherever someone is.

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  • A Delicate Balance

    B2B Marketer   May 13, 2020  

    Valerie Beaulieu, U.S. CMO at Microsoft, brings a highly balanced approach to B2B marketing to tackle the most pressing issues facing marketers.

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  • ABM: It Is About the Destination, Not the Journey

    Webinars   May 6, 2020  

    In this webinar, the presenters examined the often-overlooked step of goal and metrics setting related to account-based marketing.

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  • Keeping Email Campaigns Healthy During the Coronavirus

    B2B Marketer   April 29, 2020  

    With most every business reassessing overall spending due to the coronavirus outbreak, it’s an opportune time for B2B companies to reassess their email marketing strategy and ensure that the audiences receiving their emails are getting immediate value.

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  • Customers and Employees Still Need Your Empathy Post-COVID

    Webinars   April 27, 2020  

    In this webinar, learn about why your company’s actions during the COVID-19 crisis will demonstrate to people whether your relationships with them are genuine.

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  • Trust in a Time of Uncertainty: A Guide from LinkedIn

    Webinars   April 20, 2020  

    Ty Heath, Global Lead of the B2B Institute, discussed how marketers can best succeed being the trusted and valued communicators their brands need now.

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  • Nurturing Relationships, Wielding Influence

    B2B Marketer   April 15, 2020  

    Being simpatico with vendors themselves — and not being in thrall to social media messaging or online reviews — can be highly influential in the B2B purchasing process.

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  • How Marketing Can Overcome COVID-19 and Stay on Course

    Webinars   April 13, 2020  

    Learn how a combination of agile teams, clear decision making, ownership of key assets, and transparency in partner relationships can make all the difference in keeping marketing on course in the short run.

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  • Marketing for “Somewhat Bad” or “Really Bad”: How to Realign Your Scenarios for COVID-19

    Webinars   April 6, 2020  

    We’re living in exponential times; scenarios are no longer high, medium, low, but “somewhat bad” and “really bad.” In this webinar, get concrete steps for how you can execute for the “somewhat bad,” while having a plan for the “really bad.”

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  • Effects of the Coronavirus on Marketing May Be Incalculable

    ANA Magazine   April 3, 2020  

    With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

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  • Crisis Communication Strategy

    Webinars   March 30, 2020  

    This webinar was designed to provide insight on actions B2B companies should be considering as they work through their crisis operations and communications amid the COVID-19 crisis.

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  • Singing From the Same Sheet of Data

    B2B Marketer   March 25, 2020  

    With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.

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  • IBM: A Leading Brand. A Lasting Brand

    Public Videos   March 5, 2020  

    In a category transformed by innovation technology, IBM is elevating marketing effective with brand purpose.

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  • IBM: A Leading Brand. A Lasting Brand

    Session Videos   March 5, 2020  

    In this video, learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.

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  • Taking the Lead on Sales Enablement Is Driving Growth

    B2B Marketer   March 4, 2020  

    Companies that let marketers steer the sales-enablement process exceed their revenue goals much more so than brands that put sales reps in charge, says a new report. And the C-suite is taking note.

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  • The Brave Stories Christmas

    ECHO Awards   March 2, 2020  

    The Swedish Childhood Cancer Fund drove B2B donations by delivering news about its patients’ recovery stories via email. It analyzed recipient behavior to guide subsequent emails, asking for a donation at the conclusion of its campaign.

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  • Hack this Billboard

    ECHO Awards   March 2, 2020  

    Technology staffing company Dice invited tech pros to hack its digital billboards, leading them down a rabbit hole of challenges and competitions.

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  • Agile, ABM, and a New Approach for PwC

    Event Recaps   February 25, 2020  

    In order to stay competitive, PwC revamped its marketing strategy to better focus on the customer by leveraging account-based marketing.

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