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  • The Lockdown Opens Up E-Commerce for B2B Marketers

    B2B Marketer   April 14, 2021  

    Call it a feedback loop: Sales reps are under increasing pressure to sell their wares via multiple channels, and B2B marketers need to support these efforts by supplying a steady flow of relevant content for every stage of the buying cycle. At the same time, marketers need to generate revenue regardless of channel, which means steering more and more of their customers to e-commerce platforms.

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  • Human-Centered Design: Moving from Transaction to Attraction

    Webinars   April 7, 2021  

    In this webinar, learn how a customer-centric approach took the 161-year-old ADA from analog to digital and eliminated the siloed thinking that often encumbers businesses both big and small.

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  • B2B Marketers Learn What It Means to Live in the Moment

    B2B Marketer   March 31, 2021  

    Despite working from home for the past year, business pros are tapping into mobile apps to do their bidding. With a growing reliance on mobile platforms, buyers are cutting to the chase even quicker than before the pandemic hit, and B2B marketers must respond accordingly.

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  • Opening Remarks

    Event Recaps   March 25, 2021  

     

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  • Future-Forward B2B Marketing

    Session Videos   March 25, 2021  

    One year later, B2B buyers are telling us they are ready to “invest, re-evaluate and consolidate.” One year later, are you ready to anticipate what your buyer needs and expects most?

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  • Perfect Pairs: Chip And Dip. Pen And Paper. Sales and Marketing. . .?

    Session Videos   March 25, 2021  

    In this session, we invite sales and marketing executives to explore how they see each other and discover ways to better align in order to meet the ever-changing demands of B2B buyers.

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  • Opening Remarks

    Session Videos   March 24, 2021  

     

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  • The Year Of Personal Learning: How HP Is Fostering Marketing Career Growth To Drive Innovation

    Public Videos   March 24, 2021  

    In this session, Agen shares HP Marketing’s model for both B2B and B2C learning, development, and career growth.

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  • Reimagining Growth: A Model for B2B Brands to Move Forward

    Event Recaps   March 24, 2021  

    Stein IAS offered marketers a model for growth that involved 7 “Growth Layers” and 28 “Growth Priorities.”

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  • Reimagining Growth: A Model for B2B Brands to Move Forward

    Session Videos   March 24, 2021  

    In this video, Stein IAS offered marketers a model for growth that involved 7 “Growth Layers” and 28 “Growth Priorities.”

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  • The Year Of Personal Learning: How HP Is Fostering Marketing Career Growth To Drive Innovation

    Session Videos   March 24, 2021  

    In this session, Agen shares HP Marketing’s model for both B2B and B2C learning, development, and career growth.

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  • Transforming B2B Marketing into B2H Marketing

    Public Videos   March 24, 2021  

    To optimize results, B2B marketers need to find and connect with the humans hiding beneath their data.

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  • Can B2B Marketers Take the Lead Post-Pandemic?

    B2B Marketer   March 17, 2021  

    It’s no longer about sales and marketing alignment per se. It’s about two teams working in tandem to drive revenue and nurture relationships, as the pandemic has provided an opportunity for B2B marketers to steer the relationship in a fundamentally new direction.

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  • How B2B Customers Like to Get Their Information

    B2B Marketer   March 3, 2021  

    A new report explores the “consumption gap,” or the time between when content is requested and the moment it’s opened for consumption, and how this varies according to job title. As B2B buyers become even more elusive, it’s incumbent upon marketers to distribute their content more strategically and strengthen their measurement efforts.

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  • Marketers Fuel the Inside Track for Outbound Calls

    B2B Marketer   February 17, 2021  

    Marketers stress that outbound calls should cater to specific accounts, personas, and/or industries, and they should be integrated within the cadence of email campaigns so that every call is highly relevant. “Spray and pray” has run its course.

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  • B2B Marketers Embark on Homeric Journey

    B2B Marketer   February 3, 2021  

    Jonathan Copulsky, senior lecturer of marketing at Northwestern University and co-author of an upcoming book on business transformation, says moving to a digital-first strategy requires B2B marketers to employ perpetual change — and realize that success has no finish line.

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  • How a Consulting Firm Adopted ABM

    Session Videos   January 26, 2021  

    In this video, the consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.

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  • How a Consulting Firm Adopted ABM

    Event Recaps   January 26, 2021  

    The consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.

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  • Embracing the New Reality by Focusing on the Familiar

    B2B Marketer   January 20, 2021  

    The pandemic has put pressure on B2B marketers to craft a better customer experience and build more multichannel programming. Experts suggest that the right place to start is with existing customers.

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  • Mastercard

    Multicultural Excellence Awards   January 15, 2021  

    For many trans and nonbinary individuals, the name displayed on the front of their cards represents someone they’re not. In order to address this key pain point, Mastercard created the True Name card.

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