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  • Purposeful ABM: The True Value of Shared Values (Marketing in the COVID-19 Age)

    Webinars   September 14, 2020  

    This webinar demonstrated why it’s crucial to ABM success to know when to stop talking about solutions and when to start talking about values.

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  • Now Is the Time for B2B Content

    B2B Marketer   September 9, 2020  

    Brands have a growing opportunity to capitalize on the interest in B2B-related content and deliver value to audiences tasked with meeting business objectives in an uncertain environment.

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  • Momentum, NC

    B2 Awards   September 1, 2020  

    The Economic Development Partnership of North Carolina wanted to build brand awareness and preference for North Carolina to drive qualified business leads from key industries.

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  • Pitch to Win

    B2 Awards   September 1, 2020  

    “Pitch to Win,” a competition for small business owners, generated awareness for Nationwide's small commercial products and positioned Nationwide as a company that supports small business owners.

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  • 5G Readiness Assessment Tool

    B2 Awards   September 1, 2020  

    Verizon promoted 5G service to businesses with a tool that gave them personalized advice about how 5G could benefit them and how they could integrate their current technologies with it.

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  • Intel AI-Generated Out-of-Home

    B2 Awards   September 1, 2020  

    Intel took over the San Jose International Airport with AI-generated artwork to share a story of AI-differentiation with an exciting out-of-home activation targeting enterprise IT decision makers.

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  • Becoming "United. Inspired."

    B2 Awards   September 1, 2020  

    Epiroc created a new company headquarters to promote a positive company culture and clarify its values.

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  • Disney “Dark Ride” Virtual Reality Experience

    B2 Awards   September 1, 2020  

    Boehringer Ingelheim used a Disney-inspired VR experience to tell its brand story and capture the attention of key target audiences at industry events.

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  • Marvin

    B2 Awards   September 1, 2020  

    A bold new brand strategy demonstrated that Marvin is a modern and design-driven company emboldened by its purpose to imagine and create better ways of living.

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  • 2019 New-to-Brand Direct Mail

    B2 Awards   September 1, 2020  

    Phillips 66 undertook a campaign to convert gas station owners’ business and fuel supply.

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  • Digital Marketing Transformation Framework

    B2 Awards   September 1, 2020  

    Stein IAS created a framework to help business marketers transform digitally, and a thought leadership campaign leveraged the framework as a lead generation tool.

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  • Define Your More

    B2 Awards   September 1, 2020  

    This insights-driven campaign was designed to show the millennial workforce that Wisconsin is a great place to work and live.

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  • ABM: The Complete Picture

    B2 Awards   September 1, 2020  

    To generate sales meetings with customers, Broadridge used a video mailer that featured its Vice President and General Manager.

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  • Mitsubishi Heavy Industries Oil & Gas Demand Generation

    B2 Awards   September 1, 2020  

    The Mitsubishi Heavy Industries Oil & Gas group created an online and offline ecosystem for lead generation that put in place a future-looking strategy for digital marketing and a growing database from which to nurture leads.

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  • DuPont Water Solutions Website Redesign

    B2 Awards   September 1, 2020  

    Dupont Water Solutions designed a website that would elevate the buyer experience, grow sales opportunities, and aid in the brand’s transition after a recent shift in the business.

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  • Boston Regional Marketing Campaign

    B2 Awards   September 1, 2020  

    The Wells Fargo Boston Regional Marketing Campaign sought to engage financial decision makers, increase consideration, and drive acquisition.

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  • LinkedIn’s Social-First Approach to Engaging Influencers and Audiences Alike

    B2 Awards   September 1, 2020  

    LinkedIn created a social-first campaign leveraging LinkedIn Showcase Pages that successfully drove engagement on LinkedIn's platform between LinkedIn and its customers.

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  • The Hidden Advantage eBook

    B2 Awards   September 1, 2020  

    Panduit’s “Friend or Foe” campaign was designed to help executives uncover and understand the hidden, business-boosting advantages in their physical infrastructure.

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  • The Travel Mag That Helped Build Business

    B2 Awards   September 1, 2020  

    VAX VacationAccess launched an exclusive magazine aimed at helping travel agents better perform.

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  • Intel HOOBOX- What if a smile could move a wheelchair?

    B2 Awards   September 1, 2020  

    Together Intel and HOOBOX built the Wheelie, or the first AI-powered wheelchair that turns facial expressions into wheelchair commands, to help shift perceptions of Intel’s Xeon Scalable CPU and establish Intel as a leader in AI.

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