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B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.

Reuben Webb and Tom Stein with global B2B agency Stein IAS discussed a better way to consider, create, and get results from creative in today’s digitally transformed world.

A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

We live in a high-stakes era and marketers must be prepared for anything at any time. In this webinar, learn what key stakeholders around the globe think about how this unpredictable environment is impacting brands and purchasing decisions.

With its ease of targeting, high level of member engagement, and extensive database, LinkedIn continuously boosts its appeal among business marketers.

In this webinar, learn how the global social media marketing manager from Pitney Bowes convinced her internal clients to increase her media budget. The result? Her team’s year over year media spend jumped from $700K to $1.8MM from 2018 to 2019.

In this webinar, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.

Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

For a growing number of B2B marketers, developing online video programming puts a human face on what might otherwise be fairly mundane content.

Strategically placed content is the most effective way to cater to specific individuals and facilitate the buyer journey.

Claritas’ “The Hispanic Small Business Report” provides an in-depth look at Hispanic-owned small businesses — where they are located, who owns them, and what and how they like to buy.

Earlier this year, the business marketing world descended on Chicago for the annual ANA Masters of B2B Marketing Conference. Expert business marketers from across the industry were on hand to share their insights on driving tangible business growth. Six of those insights are covered in this presentation.

Herman Miller helps customers envision their potential purchases via augmented reality and virtual reality.

In this webinar, discover how a buyer-driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others.

Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

As marketers look to increase revenue from exhibiting at trade shows and conferences, the chief strategy for many B2B companies is to create their own events, and offer experiences for customers and prospects that go well beyond the proverbial events booth.

The technology company PTC described how it revamped its process for managing data to synergize marketing and sales.

Campbell Soup Co. shared the latest trends in social commerce, including how platforms are evolving, brand storytelling is shifting, and the social contract between brand and consumer could potentially be changed.

McCormick and Co. shared how the company is propelling personalized scale and improved digital capabilities across its owned platforms.

The irony of today’s marketing landscape is that it’s harder than ever to break through, yet so many B2B marketers are playing it safe. In this video, learn why being bold is table stakes for being noticed.