Search Results for All Content (access may be restricted)

Search returned: 1240 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • Four Tips for Better B2B Brand Marketing

    B2B Marketer   November 20, 2019  

    With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.

    view
  • B2B and B2C Marketers Are Starting to Follow the Same Playbook

    B2B Marketer   November 13, 2019  

    B2B brands adopt more and more characteristics of consumer marketing, while B2C companies steal a page or two from the business marketing playbook.

    view
  • Content Marketing Rules

    Insight Briefs   November 10, 2019  

    This Insight Brief shares how marketers can develop and fine-tune their content marketing strategy for 2020 and beyond.

    view
  • TD Ameritrade Watson Chatbot

    Smarties Awards   November 7, 2019  

    TD Ameritrade created an interactive banner ad that facilitated conversations between customers and an AI-powered chatbot.

    view
  • How B2B Audiences Sniff Out the BS in Your Brand Stories

    Forward   November 5, 2019  

    With hectic schedules and a multitude of distractions competing for their interest, customers have never been so short on time or attention. To make a B2B audience take notice, business marketers should deliver brand stories in honest, compelling ways, with a balance of rational and emotional appeals.

    view
  • B2B Marketers Find Their Voice

    B2B Marketer   October 30, 2019  

    For B2B marketers to optimize voice technology they need to use natural, everyday language — and work closely with sales to deploy the right words and/or terms.

    view
  • Four Imperatives for B2B Companies

    Event Recaps   October 23, 2019  

    gyro’s research shed light on a number of steps that B2B brands can take to better attract, understand, serve, and connect with customers.

    view
  • The ROI of Social Media Marketing

    Event Recaps   October 23, 2019  

    Mower shared how business marketers can use organic social media to drive business outcomes.

    view
  • Customer Advocacy Is the New Sounding Board for B2B Marketing

    B2B Marketer   October 16, 2019  

    B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.

    view
  • Ideas With Value

    Webinars   October 9, 2019  

    Reuben Webb and Tom Stein with global B2B agency Stein IAS discussed a better way to consider, create, and get results from creative in today’s digitally transformed world.

    view
  • Turning Purpose into Action with Experience Management

    Session Videos   October 3, 2019  

    In this video, Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.

    view
  • Turning Purpose into Action with Experience Management

    Public Videos   October 3, 2019  

    Marketers need access to experiential data to build customer loyalty and elevate their business operations.

    view
  • Turning Purpose into Action with Experience Management

    Event Recaps   October 3, 2019  

    Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.

    view
  • Marketing and PR Alignment Is a Major Boon for B2B Marketers

    B2B Marketer   October 2, 2019  

    A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

    view
  • Crisis Alert: Managing Your B2B Brand in an Unpredictable World

    Webinars   September 26, 2019  

    We live in a high-stakes era and marketers must be prepared for anything at any time. In this webinar, learn what key stakeholders around the globe think about how this unpredictable environment is impacting brands and purchasing decisions.

    view
  • How B2B Brands Can Better Monetize LinkedIn

    B2B Marketer   September 25, 2019  

    With its ease of targeting, high level of member engagement, and extensive database, LinkedIn continuously boosts its appeal among business marketers.

    view
  • Getting Buy-In for Your Media Plan

    Webinars   September 18, 2019  

    In this webinar, learn how the global social media marketing manager from Pitney Bowes convinced her internal clients to increase her media budget. The result? Her team’s year over year media spend jumped from $700K to $1.8MM from 2018 to 2019.

    view
  • From Commodity To Crushing It: Creating Brand Preference In A Seemingly Mundane Category

    Webinars   September 12, 2019  

    In this webinar, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.

    view
  • Conversant in the C-suite

    B2B Marketer   September 11, 2019  

    Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

    view
  • The Long and the Short of B2B Online Video

    B2B Marketer   September 4, 2019  

    For a growing number of B2B marketers, developing online video programming puts a human face on what might otherwise be fairly mundane content.

    view

1234567 >>  Last (50)