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  • Electrify Your B2B Brand with Lessons from D2C

    Knowledge Partners   September 12, 2021  

    B2B brands can learn a lot from the D2C category, which creates cohesive branded customer experiences that drive affinity and loyalty.

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  • Bridging the Gap Between Live and Virtual Events

    B2B Marketer   September 8, 2021  

    A recent survey shows that the right hand seldom knows what the left hand is doing when it comes to melding virtual and in-person B2B events.

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  • The Amazon Imperative: Impacts and Opportunities on Manufacturers' Go-to-Market Priorities

    Webinars   September 1, 2021  

    In the B2B sector, Amazon is one of the world's largest distributors, completing over $25 billion in sales in 2020. In this webinar, learn about the implications for marketers and executives.

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  • Building Teams of Teams

    B2B Marketer   August 25, 2021  

    Against the backdrop of seismic changes in customer behavior, B2B companies are taking major steps to optimize their marketing assets and cultivate more collaboration among disparate teams who share the same goals.

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  • Strategies and Perspectives on Marketing to Small Businesses in 2022

    Webinars   August 19, 2021  

    In this webinar, Cargo, the leading NA agency in helping enterprise brands market to small businesses, shares insights, data, and observations on what to expect in 2022 regarding NA small business customers.

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  • John Deere’s Run Your World

    B2 Awards   August 12, 2021  

    With North America’s largest construction equipment trade show looming, John Deere crafted an exhibition that highlighted the relationship between the brand’s dealers and their customers, while generating more foot traffic and leads for the business.

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  • Showcasing Design Paper with a “Lookbook” of Artists’ Work

    B2 Awards   August 12, 2021  

    Mondi promoted a new line of design paper with a “lookbook” that showcased the appeal of artists’ work when rendered on Mondi’s paper.

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  • How D&AD Used Shredded Magazine Pages to Promote Its Masterclasses

    B2 Awards   August 12, 2021  

    D&AD wanted to promote its training program and needed to break through the wall of gatekeepers that stood between it and business decision-makers. The team shredded its beloved Annual Best Work guide and mailed pieces of it to past winners, appealing to nostalgia and starting a conversation about its Masterclasses.

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  • Cat Trial 9: PAC-MAN

    B2 Awards   August 12, 2021  

    Caterpillar promoted its construction equipment by using it to create a life-size game of PAC-MAN.

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  • Verizon 2020 Data Breach Investigation Report Program

    B2 Awards   August 12, 2021  

    Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.

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  • Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads than Ever

    B2 Awards   August 12, 2021  

    Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.

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  • NYDIG’s Award-Winning Website Relaunch

    B2 Awards   August 12, 2021  

    NYDIG.com, a branded corporate website, launched last year and introduced NYDIG’s world-class technology platform and professional services to the global financial community as a market disruptor rooted in meeting the highest regulatory, audit, and governance standards.

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  • 3D Printing in Support of COVID-19 Containment Efforts

    B2 Awards   August 12, 2021  

    During the pandemic, HP’s 3D printing business worked with its colleagues in the industry to help produce the supplies that medical professionals were facing shortages of.

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  • BNY Mellon Corporate Website Redesign

    B2 Awards   August 12, 2021  

    In 2020, BNY Mellon set out to create a user-centric website design that boldly communicated the brand’s forward-thinking, reliable, and visionary attributes.

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  • Time to Adapt

    B2 Awards   August 12, 2021  

    Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.

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  • How Broadridge Used Content Innovation to Reinvent Investor Day and Drive

    B2 Awards   August 12, 2021  

    With the obstacles of 2020 making for a more difficult Investor Day, Broadridge turned to an engaging video content campaign to wow market analysts and build confidence in the future of the company, an effort that both drove engagement and positively affected the company’s stock price.

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  • Mower’s Bring Your Work to Kids Day

    B2 Awards   August 12, 2021  

    In response to the pandemic, Mower developed an interactive experience called “Bring Your Work to Kids Day” and drove impressive engagement through a mix of daily challenges, a virtual event, and a microsite. The campaign provided users with a sense of community and connection in a time of fear.

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  • Trademark: What Mark Will You Leave?

    B2 Awards   August 12, 2021  

    Trademark developed a new website to distinguish itself from other event marketing companies and introduce the idea of brand memory marketing to its clients.

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  • How Conduent Used Short Copy and Striking Imagery to Move Forward

    B2 Awards   August 12, 2021  

    Targeting time-pressed and pressured C-suite business leaders during the pandemic, business process sourcing company Conduent used short, succinct copy and striking imagery to power a multi-channel campaign that elevated brand awareness and generated millions of dollars in new business.

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  • 2RM B2B Marketing Guide: Brand Development and Engagement

    Knowledge Partners   August 12, 2021  

    A part of 2RM’s B2B Marketing Guide, the Brand Development and Engagement Guide offers tips and guidance on how to solve brand development and engagement challenges more strategically, creatively, and effectively.

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