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In this webinar, discover how a buyer-driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others.

Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

As marketers look to increase revenue from exhibiting at trade shows and conferences, the chief strategy for many B2B companies is to create their own events, and offer experiences for customers and prospects that go well beyond the proverbial events booth.

The technology company PTC described how it revamped its process for managing data to synergize marketing and sales.

Campbell Soup Co. shared the latest trends in social commerce, including how platforms are evolving, brand storytelling is shifting, and the social contract between brand and consumer could potentially be changed.

McCormick and Co. shared how the company is propelling personalized scale and improved digital capabilities across its owned platforms.

The irony of today’s marketing landscape is that it’s harder than ever to break through, yet so many B2B marketers are playing it safe. In this video, learn why being bold is table stakes for being noticed.

In this video, get a two-minute overview of the 2019 ANA Masters of B2B Marketing Conference.

To optimize its sales enablement, Oracle made value and integrated learning the focus of content creation.

In this video, Justin Chatigny, Executive Director of Marketing at Grant Thornton, discussed finding the optimal intersection of multi-dimensional client need with a company’s ability to deliver against it. He shared an example of Grant Thornton’s recent work that illustrates the impact of this approach.

In this video, Eric Andrews, VP of demand operations, cloud infrastructure group at Oracle, discussed Oracle’s new content management system.

Eric Andrews, VP of demand operations, cloud infrastructure group at Oracle, discussed Oracle’s new content management system.

Geoff Ramsey of eMarketer offered a deep dive into five important trends that are disrupting business marketing.

LinkedIn and Ernst & Young advocated a greater focus on brand building to drive business growth.

In this video, Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.

American Express feels it’s an obligation for its marketing to tell richer stories that strengthen social networks.

Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.

Google shared data on the way that the employees of business-to-business companies work and how marketers can reach them.

In this video, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.

Wells Fargo shared four principles that it credits with improving its business-to-business operations.