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We’re living in exponential times; scenarios are no longer high, medium, low, but “somewhat bad” and “really bad.” In this webinar, get concrete steps for how you can execute for the “somewhat bad,” while having a plan for the “really bad.”

With as much as one-fifth of the world’s population told to stay inside, effects of the novel coronavirus on the economy have been swift and could be long lasting. Here’s how the virus is affecting marketing.

This webinar was designed to provide insight on actions B2B companies should be considering as they work through their crisis operations and communications amid the COVID-19 crisis.

With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.

In a category transformed by innovation technology, IBM is elevating marketing effective with brand purpose.

In this video, learn how “responsiveness,” “consistency,” and “commitment” to the brand has distinguished IBM as the 12th most valuable brand in the world, and the #1 most valuable pure B2B brand in the world.

Companies that let marketers steer the sales-enablement process exceed their revenue goals much more so than brands that put sales reps in charge, says a new report. And the C-suite is taking note.

Technology staffing company Dice invited tech pros to hack its digital billboards, leading them down a rabbit hole of challenges and competitions.

The Swedish Childhood Cancer Fund drove B2B donations by delivering news about its patients’ recovery stories via email. It analyzed recipient behavior to guide subsequent emails, asking for a donation at the conclusion of its campaign.

The onus is on marketers to spot regional or cultural trends that may impact their business category and/or products and services — even if the company lacks a significant global presence.

First Midwest Bank shared the inside scoop for two campaigns: one on prospecting and the other on cross-selling.

Overdrive Interactive CEO Harry Gold shared the key elements of a successful ABM strategy.

To bolster their marketing strategy to purchasing committees, B2B brands must supply a constant stream of information and continually track who’s in (and who’s not) when it comes to closing a deal.

In this webinar, the presenters covered the results of a LinkedIn/Edelman Thought Leadership Report and explored the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results.

In July 2013, Demand Metric conducted a benchmarking study to assess the effectiveness of email as a marketing channel, and to understand the impact of multiple factors known to negatively impact email marketing campaigns.

In January and February of 2014, Demand Metric and Salesfusion partnered to better understand the current lead generation process.

From June 2015 to July 2015, Demand Metric and Demandbase collaborated to explore the current state of ABM adoption, detailing usage and user characteristics.

This report will present the framework, the maturity milestones it represents, and recommended actions to achieve maturity with ABM and therefore maximize its revenue impact.

Use this tool to help you design a Request for Proposal (RFP) for a Social Experience System.

This report presents the current state of B2B demand generation, specifically gathering data to understand whether, and if so, and where predictive analytics can contribute to greater demand generation effectiveness.