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Netflix, Hulu, Amazon Prime, HBO, and Showtime provide valuable lessons for B2B marketers eager to ramp up their investments in streaming media.

This robust summary outlines what you need to know about digital transformation, including five important developments poised to play out in 2020.

Brands around the world are feeling the effects of digital disruption. Understand the changes brands can expect to see in 2020 and beyond.

The 2020 Marketing Futures report on Digital Transformation features expert perspectives, illustrative case studies, and tips on influencing enterprise-wide adoption of digital capabilities.

Part of the problem? B2B brands are looking for a quick fix. But companies need up to a year to properly build a content marketing audience.

In this webinar, learn about a first-of-its kind study on the state of B2B purpose to better understand the value and outcomes of purpose on businesses and the industry.

The new year is fast approaching, but 2019 isn’t over just yet. In this presentation, we’ll cover some of the ways business marketers can make the most of the remaining days this year, positioning themselves to reach new levels of success in the new year.

Considered the ‘third stage’ in sales and marketing transformation, through-channel marketing automation (TCMA) plays into the growing reliance on partner relationships throughout the B2B sector.

STANLEY Healthcare underwent a digital transformation that resulted in increased brand awareness and higher conversion rates.

The practice of B2B marketing is evolving as a result of better technology and more data than ever. This brief captures the most important elements of this topic for marketers looking to get up to speed fast.

Expert perspectives, case studies, and key data points featured in this report illustrate what’s now, new, and next in the world of business marketing.

B2B marketers are having an increasingly tough time leveraging the streams of data they collect. One result: content marketing programs suffer from a lack of direction.

Dive into four key B2B marketing trends that are poised to completely disrupt the industry.

This webinar explored the value of a service-over-sales mentality, focusing on key pillars and their role in delivering B2B customer experience excellence at scale.

Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.

This robust summary outlines what you need to know about corporate venture capital and three rules for making this approach work for your brand.

VAB offers 10 marketing principles that can drive both immediate and sustained brand growth.

Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.

Corporate venture capital is an investment strategy with the potential to secure additional revenue and establish new capabilities for brands, so get smart on this growing trend.

A business marketing leader outlined the basics of influencer marketing and best practices for executing a successful program.