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Learn about the path forward for marketers seeking to further master Modern Marketing and step ahead into B2B marketing’s Post-Modern age.

Business-to-business marketers struggle with making data work for customer relationship management, but there are ways to overcome the challenges.

In the face of increased business challenges, an organization's employee communications can help strengthen corporate culture and increase business performance.

IBM explained some of the ways in which AI can serve as a powerful resource for marketers.

PwC offered advice for turning proprietary research into engaging, valued, lead-generating content.

MailChimp’s Colleen Jones advised content marketers on how to develop their visions, strategies, and content operations.

Tailoring content specifically to the customer's buying journey continues to confound B2B marketers, but there is a proven way forward.

ANA’s Ask the Expert research service answers the question “What should I consider when developing an e-commerce strategy?”

ANA’s Ask the Expert research service answers the question “How are companies organizing their teams for digital marketing?”

This report takes a look at the moments that make up the B2B customer experience to understand what causes organic growth.

While the lack of alignment between sales and marketing is frequently lamented but rarely addressed, B2B companies like Siemens Healthineers and Dun & Bradstreet are making serious headway.

Building consumer trust is critical to driving engagement and growth.

As the retail landscape evolves, eBay is taking a three-pronged approach to consumer engagement and business growth.

In this video, learn how eBay is taking a three-pronged approach to consumer engagement and business growth.

Xerox launched a communications platform — Set the Page Free — to refresh its brand perception from a copier company to a tech/software/apps innovator.

In this video, learn how Xerox repositioned itself as a global leader in digital print technology and services with its “Set the Page Free” campaign.

Xerox repositioned itself as a global leader in digital print technology and services with its “Set the Page Free” campaign.

Thirty-two percent of brands and agencies reported that they currently advertise on podcasts, and 36 percent will definitely advertise in the next six months, a survey by Westwood One found. Here are five tips for getting started with podcasting.

This session explored the key feelings that drive business forward and how B2B marketers and their agencies can tap into these powerful feelings.

Merck Animal Health developed My Vet Offers, a mobile-first web app that increased engagement with the flea and tick medication Bravecto.