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Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.

Can a corporate venture capital investment strategy future-proof your brand? The 2020 Marketing Futures report on CVC digs into the ways this trend is expected to impact the industry.

VAB offers 10 marketing principles that can drive both immediate and sustained brand growth.

Corporate venture capital is an investment strategy with the potential to secure additional revenue and establish new capabilities for brands, so get smart on this growing trend.

This robust summary outlines what you need to know about corporate venture capital and three rules for making this approach work for your brand.

With new research showing that B2B businesses that invest in long-term marketing strategies like branding significantly outperform their competitors, it is time for business marketers to take a cue from their B2C counterparts and take brand building seriously.

IBM described its approach to using customer journey maps to maximize lifetime value.

B2B brands adopt more and more characteristics of consumer marketing, while B2C companies steal a page or two from the business marketing playbook.

This Insight Brief shares how marketers can develop and fine-tune their content marketing strategy for 2020 and beyond.

TD Ameritrade created an interactive banner ad that facilitated conversations between customers and an AI-powered chatbot.

Hear why two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

Two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

With hectic schedules and a multitude of distractions competing for their interest, customers have never been so short on time or attention. To make a B2B audience take notice, business marketers should deliver brand stories in honest, compelling ways, with a balance of rational and emotional appeals.

For B2B marketers to optimize voice technology they need to use natural, everyday language — and work closely with sales to deploy the right words and/or terms.

Mower shared how business marketers can use organic social media to drive business outcomes.

gyro’s research shed light on a number of steps that B2B brands can take to better attract, understand, serve, and connect with customers.

B2B marketers are starting to appreciate the value of creating customer experiences so their constituents feel obligated to advocate and share those experiences with others.

Reuben Webb and Tom Stein with global B2B agency Stein IAS discussed a better way to consider, create, and get results from creative in today’s digitally transformed world.

Alicia Tillman, CMO at SAP, discussed how business-to-business brands can use experiential data to drive growth.

Marketers need access to experiential data to build customer loyalty and elevate their business operations.