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  • ABM Account Plan Canvas

    Tools   September 29, 2023  

    Use our ABM Key Account Plan Canvas to create a simple, one-page action plan for each of your target accounts.

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  • These B2B Ads Are Actually Funny

    Industry Insights   September 27, 2023  

    Humor is a universal connector. It binds people together through moments of joy and entertainment — and in the case of advertising, it can help educate consumers without them feeling bored or “marketed to.” All marketers know that appealing to consumers is a delicate balance of resonant narratives and emotions.

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  • Sharing Is the Major Ingredient for Revenue Marketing

    B2B Marketer   September 27, 2023  

    While revenue marketing is ultimately about transitioning marketing from a cost center to a revenue driver, that doesn't mean B2B companies can ignore objectives like brand-building and bolstering the customer experience. Despite the inherent friction between the two, sales and marketing alignment is crucial.

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  • How These B2B Companies Are Changing the Healthcare Landscape

    Industry Insights   September 20, 2023  

    Healthcare is a universal need — and for everything to run smoothly, the behind-the-scenes activities and processes need to be constantly evolving to meet needs. For instance, how can AI be harnessed to create better data systems, which in turn ensure better care? Or how can employers promote and encourage employees to take care of their mental health?

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  • B2B Data & Analytics

    ASK Answers   September 20, 2023  

    How are B2B marketers leveraging data and analytics in their marketing efforts?

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  • B2B Brand Purpose

    ASK Answers   September 19, 2023  

    How can B2B brands leverage brand purpose?

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  • Widening the Pipeline

    B2B Marketer   September 13, 2023  

    Pipeline marketing, or widening the sales funnel throughout every stage of the customer journey, is becoming a more effective way for B2B marketers to generate revenue, according to a recent study. But the process is not linear. It's more of an ecosystem, in which marketers need to be able to respond quickly with the right tools to keep wayward customers and prospects on track.

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  • Examining the Success of ABM Strategies

    Event Recaps   September 13, 2023  

    In the evolving landscape of B2B marketing, account-based marketing (ABM) has long emerged as a go-to strategy for targeting high-value accounts and driving personalized engagements. Anteriad’s Chris Blohm offered results-driven ABM strategies, providing insights that can transform a brand’s marketing endeavors.

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  • The B2B Companies Creating Better Energy Efficiency and Sustainability

    Industry Insights   September 11, 2023  

    Reducing energy consumption and promoting more sustainable business practices and production methods are just a few ways companies can fight climate change. While mitigating climate change can feel like a challenge and can’t be done quickly by one company or industry, it is important for companies to realize the influence and power they do hold — and make the changes they can.

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  • USPS Thinks Big and Connects Locally

    B2 Awards   September 11, 2023  

    The USPS introduced USPS Connect Local, a fully integrated campaign allowing local businesses to leverage the Postal Service’s vast unmatched network to provide customers with the same and next-day delivery and convenient returns they expect.

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  • Henkel Scales Up Account-Based Marketing

    B2 Awards   September 11, 2023  

    Henkel Adhesive Technologies, a global leader in adhesives, undertook a digital transformation journey to prioritize customer-centricity, leveraging account-based marketing (ABM) to increase relevance and engagement for large accounts.

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  • LinkedIn Targets B2B Brands

    B2 Awards   September 8, 2023  

    LinkedIn Marketing Solutions launched an integrated campaign targeting B2B companies.

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  • LiuGong Goes Big with Invites to Dealers

    B2 Awards   September 8, 2023  

    LiuGong North America, a rapidly growing construction equipment manufacturer, achieved remarkable results through an innovative direct mail campaign.

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  • Plante Moran Plants Seeds of Transformation

    B2 Awards   September 8, 2023  

    Overcoming the challenges of crowded competition and changing market dynamics, Plante Moran successfully repositioned itself through a multifaceted campaign, resulting in significant growth, increased awareness, and a strengthened reputation.

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  • Accelerating Mortgages: The RCG Calculator Success Story

    B2 Awards   September 8, 2023  

    RCG Mortgage employed an innovative calculator to streamline its sales process, achieving a huge return on investment in the first year, significantly enhancing lead conversion rates and shortening lead times.

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  • Zoetis Offers a Best of Breed in Gaming

    B2 Awards   September 8, 2023  

    To show cattle producers they need a better way to evaluate their breeding decisions, Zoetis developed Keep or Cull, a gamified experience that puts their eyes and instincts to the test.

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  • Gaming the Path to Cybersecurity Leadership

    B2 Awards   September 8, 2023  

    In a world facing a surge in cyberthreats, Microsoft embarked on a campaign to establish itself as a cybersecurity leader by engaging Information Security teams through a unique gamified experience, resulting in remarkable growth in software license purchases and active license usage.

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  • Microsoft’s Mavericks Pioneer SMB Growth and Revenue Surge

    B2 Awards   September 8, 2023  

    In an effort to capture a greater share of Canada's booming small and midsized business (SMB) market, Microsoft embarked on an innovative campaign named "Innovation Maverick,” offering tailored solutions and creating an integrated managed account experience for SMBs.

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  • Prove Your B2B Marketing Worth Through Data

    Industry Insights   September 6, 2023  

    In a recent survey of B2B marketers, Anteriad uncovered a group we call "data heroes,” marketers who are using the right data to convert audiences into customers, and they have the analytics to prove it. At every stage of their marketing strategy, they’ve employed data to help them be more precise and more relevant, and to measure their results.

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  • B2B Brand-Building Is Having a Moment

    B2B Marketer   September 6, 2023  

    "The B2B Marketing Benchmark" report released in June by LinkedIn and Ipsos notes a growing number of B2B organizations recognize the importance of branding, which they had previously relegated to the back burner. The report also found that three quarters of respondents plan to use or keep using generative artificial intelligence to aid marketing efforts.

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