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Search returned: 958 document(s).

  • Connecting the Digital Dots with First-Party Data

    B2B Marketer   August 10, 2022  

    Customer data platforms (CDPs) are fast becoming an effective tool for B2B companies to locate, engage, and retain new customers. But adoption rates remain low, and fully leveraging CDPs remains hampered by the inability among B2B marketers to break down their company's business silos and connect the digital dots.

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  • Lead Generation

    Ask the Expert Answers   August 10, 2022  

    What are the best ways to generate leads for my business?

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  • How to Improve Lead Scoring

    Ask the Expert Answers   August 3, 2022  

    How can I improve my lead scoring process to identify the strongest leads?

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  • B2B Companies Are Having a Tough Time Quitting Cookies

    B2B Marketer   July 27, 2022  

    Marketers have had years to prepare for the demise of third-party cookies, coming in 2023. But B2B brands continue to lag in their efforts to adapt, with just 21 percent planning to build out their first-party data strategies this year. As cookies fade, marketers need to recalibrate their technology stack and develop a process for sharing data across multiple departments.

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  • ZS Associates Urges Firms to Adopt a Business-to-Ecosystem Mindset

    B2 Awards   July 22, 2022  

    Management Consultant ZS Associates undertook an ABM campaign that urged firms to adopt a business-to-ecosystem approach.

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  • Championing the Power of Brand

    B2 Awards   July 21, 2022  

    GfK SE delivered a manifesto-for-change that fired up marketers to unleash the potential of their brands and, importantly, captured prospective customers’ contact information.

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  • Cox Communications Targets Small Businesses

    B2 Awards   July 21, 2022  

    Cox Communications undertook a campaign to show small businesses how it connected them to their customers.

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  • Sendbird Tackles Demand Generation

    B2 Awards   July 20, 2022  

    Sendbird strove to optimize both its paid program and SEO strategy to improve organic and paid ad performance, drive leads, and unlock the full potential and value in its sales pipeline.

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  • Stein IAS Capitalizes on Appearances at B2B Events

    B2 Awards   July 20, 2022  

    Stein IAS promoted itself among B2B marketers with IP that included a growth marketing maturity study and several appearances at high-profile B2B events.

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  • The Metaverse Is No Game for B2B Marketers

    B2B Marketer   July 20, 2022  

    Most B2B brands are taking a wait-and-see approach toward the metaverse, as they first get a firmer hold on other, less complicated digital channels. At the same time, B2B marketers must weigh this caution against the fact that younger people now transitioning into decision-making roles have been conditioned to a digital-first world in which virtual- and augmented-reality experiences are a natural part of their day.

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  • How Broadridge’s Interactive Experience Assuaged Customer Concerns and Generated Millions in New Business

    B2 Awards   July 18, 2022  

    To show potential customers that its wealth management platform was equipped to solve their most pressing needs for years to come, Broadridge created an interactive web experience that catered to several different customer profiles and the issues most pressing to each of them.

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  • Hilton Uses Omni-Channel Campaign and Consistent Messaging to Connect with Its Most Important Clients

    B2 Awards   July 18, 2022  

    With the desire to position event planners — who struggled mightily during the early phases of the pandemic — as the heroes of its industry, Hilton launched its first-ever B2B campaign, an omni-channel effort that celebrated a return to travel and the individuals who made it happen.

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  • Pitney Bowes Develops an Arsenal of Sales Tools

    B2 Awards   July 18, 2022  

    Pitney Bowes targeted carefully chosen verticals with an array of sales tools tailored to the needs of the different stages of the buyer journey.

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  • Degree’s “Trainers for Hire” Campaign Challenges Fitness Brands to Be More Inclusive

    B2 Awards   July 18, 2022  

    With its multi-faceted “Trainer for Hire” campaign, Degree made the exercise world a little more inclusive by helping well-known fitness brands to hire differently abled trainers via an easy-to-use online recruiting tool built and maintained by the deodorant brand.

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  • Verizon Earned Millions in New Business with This ABM Campaign

    B2 Awards   July 17, 2022  

    For its “Project Thor” campaign, Verizon applied account-based marketing and personalization tactics to help key senior executives and decision makers go beyond their perception of the brand as merely a mobile network service provider and begin to view it as a potential word-class digital transformation partner.

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  • “With Love. From Hilton” Celebrates a Profession That Struggled Mightily During the Pandemic

    B2 Awards   July 17, 2022  

    Hilton wanted to show love to event planners who stuck with its brand during the toughest days of the pandemic, when in-person events weren’t possible. So the hospitality brand built an IMEX tradeshow booth that celebrated these event professionals and provided them the opportunity to bask in love and adoration.

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  • In Pursuit of Racial Justice, Deloitte Spotlights Its Black Employees’ Experiences

    B2 Awards   July 17, 2022  

    Motivated to act following the heinous murders of George Floyd, Ahmaud Arbery, and Breonna Taylor, Deloitte launched a content program that spotlighted the stories of some of its Black employees, allowing them to openly share their experiences with racial injustice, which were then distributed across Deloitte’s internal and external channels.

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  • VSP Optics Turns to the Past in Quest to Earn Future Business

    B2 Awards   July 17, 2022  

    To drum up future business, VSP Optics turned to the past, leveraging popular cultural icons from the ’70s and ’80s in its creative to grab the attention of the typically self-serious optician audience and inspire them to enroll in the brand’s product education webinar series.

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  • Boston Marathon Jimmy Fund Walk Puts Participants at the Heart of New Campaign

    B2 Awards   July 16, 2022  

    Using a tailored pitching process and homing in on stories about participants, the Boston Marathon Jimmy Fund Walk was able to overcome the challenges created by the pandemic and leverage a wealth of media coverage to inspire thousands of people to participate in 2021’s virtual edition of the annual fundraising event.

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  • How A Few Small Tweaks Made a World of Difference for Splunk’s Lead Generation Strategy

    B2 Awards   July 16, 2022  

    By using a data-driven approach for classifying its key target audiences and serving them messaging via multiple digital channels, Splunk was able to optimize its lead generation efforts and drive a wealth of new business for its brand.

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