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  • A Refreshed Interest in Design

    B2B Marketer   October 21, 2020  

    With digital engagement accelerating, B2B marketers are starting to soup-up the look of their websites and other assets. However, many companies have a hard time connecting improved design with the top and bottom lines.

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  • A Crisis Draws B2B Marketers Closer to Their Customers

    B2B Marketer   October 7, 2020  

    While the impact from the crisis has varied, most B2B sectors are scrambling for effective ways to boost their marketing efforts to retain customers and find new ones.

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  • How B2B Companies Are Adapting Customer Engagement Strategies During COVID

    Webinars   September 28, 2020  

    To help corporate marketers understand COVID's impact on their buyers and industry at large, Edelman and LinkedIn surveyed nearly 400 U.S. B2B executives across a wide range of company profiles.

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  • Navigating B2B Buyer Sentiment During a Time of Uncertainty

    B2B Marketer   September 23, 2020  

    Despite the pandemic, the appetite among B2B buyers remains relatively strong. But marketers need to take this time to find more purposeful ways of serving their customers and prospects.

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  • One Platform to Rule Them All: Enjoy the Advantages of a Single Platform

    Knowledge Partners   September 21, 2020  

    In this eBook, Adobe identifies five reasons why choosing a hybrid platform with strong B2B and B2C functionality gives your enterprise the greatest business agility to meet changing customer expectations.

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  • Purposeful ABM: The True Value of Shared Values (Marketing in the COVID-19 Age)

    Webinars   September 14, 2020  

    This webinar demonstrated why it’s crucial to ABM success to know when to stop talking about solutions and when to start talking about values.

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  • Now Is the Time for B2B Content

    B2B Marketer   September 9, 2020  

    Brands have a growing opportunity to capitalize on the interest in B2B-related content and deliver value to audiences tasked with meeting business objectives in an uncertain environment.

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  • The Travel Mag That Helped Build Business

    B2 Awards   September 1, 2020  

    VAX VacationAccess launched an exclusive magazine aimed at helping travel agents better perform.

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  • On The Move Magazine

    B2 Awards   September 1, 2020  

    By becoming a source of perspective, advice, and education, Honeywell Intelligrated’s On The Move magazine helped customers make sense of the noise facing their industry.

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  • Kearney Global Corporate Re-brand

    B2 Awards   September 1, 2020  

    A.T. Kearney underwent a comprehensive re-brand to advance its reputation with clients, colleagues, recruits, and alumni.

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  • Assess to Progress

    B2 Awards   September 1, 2020  

    The Educational Testing Service undertook a campaign to promote its offering in China, Vietnam, and Indonesia.

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  • Digital Marketing Transformation Framework

    B2 Awards   September 1, 2020  

    Stein IAS created a framework to help business marketers transform digitally, and a thought leadership campaign leveraged the framework as a lead generation tool.

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  • Achieving Dramatic Earned Media Results for an Existing Property

    B2 Awards   September 1, 2020  

    Deloitte promoted the expertise of its Technology, Media, and Telecommunications industry practice to media journalists.

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  • Mail's Bright Journey

    B2 Awards   September 1, 2020  

    USPS educated mailing professionals on the power of digitally integrated mail so they could activate out in the marketplace and help increase marketing mail revenue.

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  • Becoming "United. Inspired."

    B2 Awards   September 1, 2020  

    Epiroc created a new company headquarters to promote a positive company culture and clarify its values.

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  • Pioneering New Tech Activations on LinkedIn

    B2 Awards   September 1, 2020  

    J.P. Morgan pioneered new alpha and beta technology on LinkedIn through organic and paid content experiences to connect with key business audiences, deepen relationships, generate leads, and build brand affinity.

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  • ABM: The Complete Picture

    B2 Awards   September 1, 2020  

    To generate sales meetings with customers, Broadridge used a video mailer that featured its Vice President and General Manager.

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  • Disney “Dark Ride” Virtual Reality Experience

    B2 Awards   September 1, 2020  

    Boehringer Ingelheim used a Disney-inspired VR experience to tell its brand story and capture the attention of key target audiences at industry events.

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  • Boston Regional Marketing Campaign

    B2 Awards   September 1, 2020  

    The Wells Fargo Boston Regional Marketing Campaign sought to engage financial decision makers, increase consideration, and drive acquisition.

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  • Warehouse Automation Whitepaper

    B2 Awards   September 1, 2020  

    This brand leveraged content marketing and email to establish itself as a thought leader, bringing in new leads.

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