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  • TD Ameritrade: Using WeChat to Connect with Chinese-American Customers

    Event Recaps   May 22, 2020  

    TD Ameritrade developed campaigns targeted at Chinese-American consumers, namely through the use of the social networking app WeChat.

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  • Google Created a Better Retail Experience

    REGGIE Awards   May 16, 2020  

    Google created the Google Easy Street Tour to educate retail employees on the benefits of Google Hardware powered by the Google Assistant, enabling a deep level of personalization that’s ready to help, whenever and wherever someone is.

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  • COVID-19 Marketing Recovery Best Practices: Lessons from Brands in China

    Webinars   May 11, 2020  

    This webinar explored lessons that could be of value to brands in the U.S. regarding COVID-19 recovery — including the characteristics of multinational and local companies in China which are showing signs of early recovery, and how marketing has been integral to maintaining performance and engagement.

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  • On-Time Forecast

    ECHO Awards   March 2, 2020  

    Chilean gas company Gasco developed an order application to prevent its users from running out of gas when local temperatures dropped.

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  • Planet or Plastic: Story that Stays

    ECHO Awards   March 2, 2020  

    National Geographic leveraged Facebook stories to spread awareness of the hazardous impact of plastic on the environment, and convince its audience to pledge to reduce, reuse, and recycle plastic.

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  • Lanzamiento Vanish Gold

    ECHO Awards   March 2, 2020  

    Vanish created messages that demonstrated and educated consumers on the correct use and effectiveness of its product while teaching them to read and follow product instructions.

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  • New Zealand’s Welcome

    ECHO Awards   March 2, 2020  

    Tourism New Zealand’s campaign was designed to purposefully integrate its paid, owned, and earned activities to build a stronger emotional connection between New Zealand and its target audience to accelerate their desire to plan and book a New Zealand vacation.

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  • One Bite Is All It Takes

    ECHO Awards   March 2, 2020  

    Pfizer set out to increase awareness of Tick-Borne Encephalitis and the repercussions of the virus carried by ticks.

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  • New National Emergency

    ECHO Awards   March 2, 2020  

    DNB set out to increase sales by making its animal insurance product better known among all animal owners in Norway.

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  • Brand Managers Face a World of Problems

    B2B Marketer   February 19, 2020  

    The onus is on marketers to spot regional or cultural trends that may impact their business category and/or products and services — even if the company lacks a significant global presence.

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  • Rebuild the World

    Greater Good   December 28, 2019  

    LEGO’s largest global campaign ever is meant to celebrate the natural creativity of children. Remi Marcelli, SVP and head of LEGO’s in-house creative agency, shares the thinking behind the inspiring campaign.

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  • Brands Doing Good Series: Procter & Gamble

    Greater Good   December 20, 2019  

    Led by Chief Sustainability Officer Virginie Helias, P&G has deployed an ambitious plan to protect the environment, cut waste, and better distinguish its brands.

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  • The Story of Nashville

    Event Recaps   November 20, 2019  

    Deana Ivey, CMO at Nashville Convention and Visitors Bureau, shares how “Visit Music City” created a premier entertainment destination, with authentic and unique leisure and convention experiences, that helped Nashville consistently exceed tourism and growth goals.

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  • The Adventure with King Leo and Friends

    Smarties Awards   November 7, 2019  

    To prevent Vietnamese children from getting cavities, P/S created a 21-day augmented reality adventure to make brushing teeth fun and instill the habit of brushing twice a day.

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  • Entering the European Market Successfully

    Tools   November 1, 2019  

    Read this guide to learn the steps needed in order to successfully enter the European market.

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  • Digital Platforms Raise New Ethical Questions for Marketers

    ANA Magazine   October 19, 2019  

    With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

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  • Eight Imperatives for Marketing-Led Growth

    Forward   October 10, 2019  

    The good news: Marketers have a huge opportunity to have a significant impact on growth. The bad news: The stakes are far greater than anything conventional marketing can answer.

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  • A Futurist Prepares for the Future

    Event Recaps   October 4, 2019  

    Ford offered advice for forecasting and preparing for the future.

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  • What’s New at Disney?

    Public Videos   October 3, 2019  

    Disney has created a foresight team to focus on consumer trends and identify brand marketing opportunities.

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  • What’s New at Disney?

    Event Recaps   October 3, 2019  

    Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

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