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Chilean gas company Gasco developed an order application to prevent its users from running out of gas when local temperatures dropped.

Tourism New Zealand’s campaign was designed to purposefully integrate its paid, owned, and earned activities to build a stronger emotional connection between New Zealand and its target audience to accelerate their desire to plan and book a New Zealand vacation.

DNB set out to increase sales by making its animal insurance product better known among all animal owners in Norway.

Pfizer set out to increase awareness of Tick-Borne Encephalitis and the repercussions of the virus carried by ticks.

Vanish created messages that demonstrated and educated consumers on the correct use and effectiveness of its product while teaching them to read and follow product instructions.

National Geographic leveraged Facebook stories to spread awareness of the hazardous impact of plastic on the environment, and convince its audience to pledge to reduce, reuse, and recycle plastic.

The onus is on marketers to spot regional or cultural trends that may impact their business category and/or products and services — even if the company lacks a significant global presence.

LEGO’s largest global campaign ever is meant to celebrate the natural creativity of children. Remi Marcelli, SVP and head of LEGO’s in-house creative agency, shares the thinking behind the inspiring campaign.

Led by Chief Sustainability Officer Virginie Helias, P&G has deployed an ambitious plan to protect the environment, cut waste, and better distinguish its brands.

Deana Ivey, CMO at Nashville Convention and Visitors Bureau, shares how “Visit Music City” created a premier entertainment destination, with authentic and unique leisure and convention experiences, that helped Nashville consistently exceed tourism and growth goals.

To prevent Vietnamese children from getting cavities, P/S created a 21-day augmented reality adventure to make brushing teeth fun and instill the habit of brushing twice a day.

Read this guide to learn the steps needed in order to successfully enter the European market.

With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

The good news: Marketers have a huge opportunity to have a significant impact on growth. The bad news: The stakes are far greater than anything conventional marketing can answer.

Ford offered advice for forecasting and preparing for the future.

In this video, learn how Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

Disney has created a foresight team to focus on consumer trends and identify brand marketing opportunities.

Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

At an ANA Brand Management Committee meeting, representatives from CION Investments and Conning discussed how each financial organization shifted its marketing priorities and efforts to drive brand awareness.

With many fundraisers facing challenges in activating change and persevering in the face of difficult organizational cultures, experts shared insights and knowledge to help other organizations build, facilitate, and navigate the process of building a great culture.