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  • On-Time Forecast

    Echo Awards   March 2, 2020  

    Chilean gas company Gasco developed an order application to prevent its users from running out of gas when local temperatures dropped.

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  • New Zealand’s Welcome

    Echo Awards   March 2, 2020  

    Tourism New Zealand’s campaign was designed to purposefully integrate its paid, owned, and earned activities to build a stronger emotional connection between New Zealand and its target audience to accelerate their desire to plan and book a New Zealand vacation.

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  • New National Emergency

    Echo Awards   March 2, 2020  

    DNB set out to increase sales by making its animal insurance product better known among all animal owners in Norway.

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  • One Bite Is All It Takes

    Echo Awards   March 2, 2020  

    Pfizer set out to increase awareness of Tick-Borne Encephalitis and the repercussions of the virus carried by ticks.

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  • Lanzamiento Vanish Gold

    Echo Awards   March 2, 2020  

    Vanish created messages that demonstrated and educated consumers on the correct use and effectiveness of its product while teaching them to read and follow product instructions.

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  • Planet or Plastic: Story that Stays

    Echo Awards   March 2, 2020  

    National Geographic leveraged Facebook stories to spread awareness of the hazardous impact of plastic on the environment, and convince its audience to pledge to reduce, reuse, and recycle plastic.

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  • Brand Managers Face a World of Problems

    B2B Marketer   February 19, 2020  

    The onus is on marketers to spot regional or cultural trends that may impact their business category and/or products and services — even if the company lacks a significant global presence.

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  • Rebuild the World

    Greater Good   December 28, 2019  

    LEGO’s largest global campaign ever is meant to celebrate the natural creativity of children. Remi Marcelli, SVP and head of LEGO’s in-house creative agency, shares the thinking behind the inspiring campaign.

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  • Brands Doing Good Series: Procter & Gamble

    Greater Good   December 20, 2019  

    Led by Chief Sustainability Officer Virginie Helias, P&G has deployed an ambitious plan to protect the environment, cut waste, and better distinguish its brands.

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  • The Story of Nashville

    Event Recaps   November 20, 2019  

    Deana Ivey, CMO at Nashville Convention and Visitors Bureau, shares how “Visit Music City” created a premier entertainment destination, with authentic and unique leisure and convention experiences, that helped Nashville consistently exceed tourism and growth goals.

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  • The Adventure with King Leo and Friends

    Smarties Awards   November 7, 2019  

    To prevent Vietnamese children from getting cavities, P/S created a 21-day augmented reality adventure to make brushing teeth fun and instill the habit of brushing twice a day.

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  • Entering the European Market Successfully

    Tools   November 1, 2019  

    Read this guide to learn the steps needed in order to successfully enter the European market.

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  • Digital Platforms Raise New Ethical Questions for Marketers

    ANA Magazine   October 19, 2019  

    With digital marketing moving at a furious pace, ethical guidelines must be enforced, modified, and amended on a regular basis.

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  • Eight Imperatives for Marketing-Led Growth

    Forward   October 10, 2019  

    The good news: Marketers have a huge opportunity to have a significant impact on growth. The bad news: The stakes are far greater than anything conventional marketing can answer.

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  • A Futurist Prepares for the Future

    Event Recaps   October 4, 2019  

    Ford offered advice for forecasting and preparing for the future.

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  • What’s New at Disney?

    Session Videos   October 3, 2019  

    In this video, learn how Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

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  • What’s New at Disney?

    Public Videos   October 3, 2019  

    Disney has created a foresight team to focus on consumer trends and identify brand marketing opportunities.

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  • What’s New at Disney?

    Event Recaps   October 3, 2019  

    Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

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  • Shifting Marketing Priorities in Pursuit of Brand Awareness

    Event Recaps   September 18, 2019  

    At an ANA Brand Management Committee meeting, representatives from CION Investments and Conning discussed how each financial organization shifted its marketing priorities and efforts to drive brand awareness.

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  • How Great Culture Benefits Fundraising

    Event Recaps   August 26, 2019  

    With many fundraisers facing challenges in activating change and persevering in the face of difficult organizational cultures, experts shared insights and knowledge to help other organizations build, facilitate, and navigate the process of building a great culture.

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