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ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

Google’s mobile-first campaign showed South East Asian shoppers the benefit of leveraging the brand’s search capabilities to find the best deals.

To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”

The “I’m Feeling Lucky” campaign used Google Search Ads in a creative way to sell credit cards, increase Akbank’s new customer base, and strengthen its total share in the credit card competition among other banks in Turkey.

Vitamin supplement Berocca launched a campaign to reposition itself, bringing the brand into a new territory where it’s not only just a health assistant but also an energy booster that increases productivity.

To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”

Chupa Chups brought the idea of “Forever Fun” to life to become the No.1 candy brand in Vietnam among digitally-native teens and further expand its business.

Fanta’s campaign engaged Turkish teens by tapping into their two passions: social media and music.

Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.

At a time when banking operations were limited, UnionBank took the opportunity to leverage the massive uplift in mobile gaming among its target audience and strengthened its position as a 24/7 digital bank in the country.

Dove ran a local campaign in the Russian market to celebrate real women and real beauty.

Vietnamese technology brand Vsmart launched its first brand-building campaign to increase brand awareness and reach more Vietnamese consumers.

Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.

Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.

Since the coronavirus outbreak, European consumer perceptions of American brands have worsened, and purchases have declined. There are various marketing strategies to deploy to get things back on track.

AB InBev described how it helped people confront some of the challenges created by the COVID-19 pandemic with livestreamed concerts and digital business directories.

This webinar identified the core concerns raised by the government's actions regarding TikTok (as well as another Chinese app, WeChat), how these concerns can be addressed, and whether the TikTok deal can be potentially unwound.

USG Boral, a global leader in construction and manufacturing, used a new print ad campaign with innovative perspective and composition while ensuring communication of the product reason to believe (RTB).

In this video, a leading marketer at AB InBev shared why the brand created DraftLine, its global in-house studio, and she reviewed a few recently executed campaigns.

A leading marketer at AB InBev shared why the brand created DraftLine, its global in-house studio, and she reviewed a few recently executed campaigns.