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  • Global Marketing

    Insight Briefs   May 5, 2019  

    This Insight Brief discusses global marketing and advertising regulations and included case studies from American Express and the Singapore Tourism Board.

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  • Welcome from Chelsea Piers

    Event Recaps   March 27, 2019  

    Welcome from Chelsea Piers

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  • It's More Than Just The Movies: Chase Sapphire & J.P. Morgan Private Bank Activate The Sundance Film Festival

    Event Recaps   March 27, 2019  

    In this session, sponsorship marketers Denise Lukasik and Gretchen Parks will share how the company’s Chase Sapphire Brand is activating at the Sundance Film Festival and the importance of leveraging (across lines of business) in unique ways to support the Wealth Management business.

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  • Best Practices in Improving Sponsorship Accountability Metrics

    Event Recaps   March 27, 2019  

    Best Practices in Improving Sponsorship Accountability Metrics

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  • Implementing Long-Term Growth Plans at Nonprofits

    Event Recaps   February 14, 2019  

    Committing to long-term growth plans can be challenging, but two nonprofits shared how and why they’ve committed to staying the course.

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  • Citigold Circle: Trust-based Growth Engine

    Echo Awards   December 21, 2018  

    With increasing competition from international and regional banks as well as a reduction in Citi's own physical branch network, the bank had to find new sources of client growth for its Citigold wealth management platform.

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  • @SEELIKEMENNA

    Cannes Mobile Lions Awards   December 15, 2018  

    @SeeLikeMenna demonstrated Toyota’s commitment to mobility by elevating the Paralympic Games and empowering Paralympic athletes through a unique Instagram experience.

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  • KPN Safe Lock

    Cannes Mobile Lions Awards   December 15, 2018  

    Dutch telecomm company KPN created an innovative device that helped prevent cellphone distractions among young cyclists.

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  • Samsung SmartSuit

    Cannes Mobile Lions Awards   December 15, 2018  

    Samsung elevated its Olympic sponsorship initiative by creating a tech-enabled suit to enhance athletes’ training regimens.

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  • The Rise of 2018’s Most Relevant Brands

    Knowledge Partners   November 16, 2018  

    Global consultancy Prophet shared insight from its latest Brand Relevance Index report.

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  • Type with Pride

    Multicultural Excellence Awards   November 4, 2018  

    NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.

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  • Destination Pride

    Multicultural Excellence Awards   November 4, 2018  

    PFLAG Canada brought attention to the struggle for equality in its global ad campaign that aimed to help the LGBTQ+ community.

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  • Unexpected Experts

    Multicultural Excellence Awards   November 4, 2018  

    Xfinity strove to promote its sports app to Hispanic soccer fans during the 2018 World Cup.

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  • Start Your Impossible

    Multicultural Excellence Awards   November 4, 2018  

    To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.

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  • Staying in Style with Today’s Customers: How Fossil Uses Analytics to Get Ahead

    ANA Genius Awards   October 26, 2018  

    Fossil Group's global analytics team was tasked to understand consumers' needs, preferences, and shopping behavior in key markets that would allow Fossil Group to not only sell more across various categories and channels, but also to reduce unnecessary costs.

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  • FedEx’s Latest Campaign Unlocks New "Possibilities"

    Event Recaps   October 25, 2018  

    FedEx leveraged storytelling, brand purpose, and emotions to connect with a larger audience.

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  • FedEx’s Latest Campaign Unlocks New "Possibilities"

    Public Videos   October 25, 2018  

    A company's marketing message should be authentic to its culture as well as its brand purpose.

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  • Getting Kids Off the Console

    Internationalist Digital Solutions   October 11, 2018  

    Hasbro launched NerfSport, an outdoor sport resembling a digital game, and leveraged gaming influencers to get children excited about real-world games and Nerf Blasters again.

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  • Wait No More

    Internationalist Digital Solutions   October 11, 2018  

    Infiniti humorously evoked Muslims’ impatience during Ramadan in a video ad to alert them to sale prices for cars.

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  • The Experience BNY Mellon/Hamilton Selfie App

    Internationalist Digital Solutions   October 11, 2018  

    BNY Mellon discussed its AR app, which allowed users to take a selfie with an image of company founder Alexander Hamilton.

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