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To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.

Xfinity strove to promote its sports app to Hispanic soccer fans during the 2018 World Cup.

PFLAG Canada brought attention to the struggle for equality in its global ad campaign that aimed to help the LGBTQ+ community.

NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.

This session examined the true super-power of data for marketers and the ability to create relevant ads, content, and experiences that will break through the noise and make emotional connections in real-time.

In this video, learn why the GDPR and its offspring are a concern of every marketer, and how to make this legal maze manageable in a world of walled gardens, conflicts of interests, and regulatory investigations.

In this webinar, Venable discussed some of the issues in structuring a global advertising campaign.

The Tasty Drive app used Renault technology to allow McDonald’s orders to be made directly from a consumer’s car.

Twitter created a way for people with disabilities to engage with the platform using eye-tracking technology and promoted the advancement by telling one man’s story.

To compete with global e-commerce giants, Big Bazaar developed a “Smart Search” Google search strategy that brought young Indian consumers into its stores.

Foxtel created a new mobile strategy for promoting broadcast in the era of on demand television and binge-watching, boosting live viewership of its popular show Wentworth.

Dove used data to narrowly target potential customers and serve up personalized digital advertising about nearby retailers.

To combat declining sales in Brazil and resonate with teenagers, Ruffles repositioned its brand in an augmented reality mobile game and associated campaign that stressed the importance of friendship.

To strengthen brand love and build differentiation in the deodorant category, Rexona launched “Movement for Movement” and the mobile app, Gerak, which would create a more accessible Indonesia and help the disabled community face mobility challenges.

To create a unique experience for credit card prospects, Akbank revolutionized its mobile search advertising by generating a unique script that decided the related bidding for each keyword, leveraged AdWords in-market audiences, and connected Facebook audiences with AdWords.

Volvo’s global campaign, “Racing the Sun,” introduced the newly redesigned XC60 and created global awareness by leveraging virtual reality technology and giving consumers the opportunity to livestream the 2017 total solar eclipse.

McDonald’s leveraged the cryptocurrency trend for a new take on a coupon program.

Pepsi put mobile phones at the center of family fun for its Vietnamese Lunar New Year campaign.

Coca-Cola used music to connect with Brazil’s youth; engagement and sales numbers grew as a result.

A mobile-based sweepstakes helped generate leads for two South African grocery chains.