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  • Brand Activation Legal Committee: August 2019

    Event Recaps   August 22, 2019  

    For the August meeting of the Brand Activation Legal Committee, members of the Global Advertising Lawyers Alliance from the Brazil, Colombia, Hungary, Slovakia, South Africa, and the UAE covered hot topics on advertising and marketing law in their jurisdictions over the last few months.

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  • How Inventive Experiences Power New Balance’s Success

    Session Videos   July 24, 2019  

    In this video, New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.

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  • How Inventive Experiences Power New Balance’s Success

    Event Recaps   July 24, 2019  

    New Balance and VMLY&R shared how they’ve tackled cultural moments like NY Fashion Week and the London Marathon to delight consumers and own the brand’s fearlessly independent ethos.

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  • How Caterpillar Uses Emotion and Logic to Drive Growth

    Session Videos   May 30, 2019  

    In this video, Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.

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  • How Caterpillar Uses Emotion and Logic to Drive Growth

    Event Recaps   May 30, 2019  

    Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.

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  • Square and Fair

    B2 Awards   May 29, 2019  

    Square targeted small business owners to make inroads for its payment service in the U.K.

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  • Power of Passion

    B2 Awards   May 29, 2019  

    Passion Made Possible leveraged Singapore’s global positioning and explored the many ways in which Singapore makes it possible for businesses to turn passion into innovation.

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  • Engaging Partners to Engage Leads

    B2 Awards   May 29, 2019  

    Educational Testing Service (ETS) delivered significant growth by providing its partners with materials to market the brand and a tool to follow up with leads.

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  • The Barbie Evolution

    Session Videos   May 16, 2019  

    In this video, learn how Mattel has rejuvenated the Barbie brand to be more inclusive, more relatable, and more than just a doll.

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  • Global Marketing

    Insight Briefs   May 5, 2019  

    This Insight Brief discusses global marketing and advertising regulations and included case studies from American Express and the Singapore Tourism Board.

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  • The Mandate for Change

    Event Recaps   April 30, 2019  

    Tom Morton, chief U.S. strategy officer at R/GA, explored the three mandates for change that all modern brands must navigate and provided real-world case studies of those successfully making the shift.

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  • Mastercard’s Rebranding Effort: Crafting a New Visual Identity and Sonic Signature

    Session Videos   April 29, 2019  

    In this video, Mastercard described the visual and audio components of its rebranding effort.

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  • Mastercard’s Rebranding Effort: Crafting a New Visual Identity and Sonic Signature

    Event Recaps   April 29, 2019  

    Mastercard described the visual and audio components of its rebranding effort.

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  • Implementing Long-Term Growth Plans at Nonprofits

    Event Recaps   February 14, 2019  

    Committing to long-term growth plans can be challenging, but two nonprofits shared how and why they’ve committed to staying the course.

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  • Citigold Circle: Trust-based Growth Engine

    Echo Awards   December 21, 2018  

    With increasing competition from international and regional banks as well as a reduction in Citi's own physical branch network, the bank had to find new sources of client growth for its Citigold wealth management platform.

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  • KPN Safe Lock

    Cannes Mobile Lions Awards   December 15, 2018  

    Dutch telecomm company KPN created an innovative device that helped prevent cellphone distractions among young cyclists.

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  • Samsung SmartSuit

    Cannes Mobile Lions Awards   December 15, 2018  

    Samsung elevated its Olympic sponsorship initiative by creating a tech-enabled suit to enhance athletes’ training regimens.

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  • @SEELIKEMENNA

    Cannes Mobile Lions Awards   December 15, 2018  

    @SeeLikeMenna demonstrated Toyota’s commitment to mobility by elevating the Paralympic Games and empowering Paralympic athletes through a unique Instagram experience.

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  • The Rise of 2018’s Most Relevant Brands

    Knowledge Partners   November 16, 2018  

    Global consultancy Prophet shared insight from its latest Brand Relevance Index report.

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  • Destination Pride

    Multicultural Excellence Awards   November 4, 2018  

    PFLAG Canada brought attention to the struggle for equality in its global ad campaign that aimed to help the LGBTQ+ community.

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