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  • Start Your Impossible

    Multicultural Excellence Awards   November 4, 2018  

    To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.

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  • Unexpected Experts

    Multicultural Excellence Awards   November 4, 2018  

    Xfinity strove to promote its sports app to Hispanic soccer fans during the 2018 World Cup.

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  • Destination Pride

    Multicultural Excellence Awards   November 4, 2018  

    PFLAG Canada brought attention to the struggle for equality in its global ad campaign that aimed to help the LGBTQ+ community.

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  • Type with Pride

    Multicultural Excellence Awards   November 4, 2018  

    NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.

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  • Leading Disruption to Drive Growth

    Session Videos   October 26, 2018  

    This session examined the true super-power of data for marketers and the ability to create relevant ads, content, and experiences that will break through the noise and make emotional connections in real-time.

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  • GDPR: The Mouse That Roared (Redux)

    Session Videos   October 26, 2018  

    In this video, learn why the GDPR and its offspring are a concern of every marketer, and how to make this legal maze manageable in a world of walled gardens, conflicts of interests, and regulatory investigations.

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  • Brand Activation Legal Webinar: October 2018

    Event Recaps   October 9, 2018  

    In this webinar, Venable discussed some of the issues in structuring a global advertising campaign.

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  • The Tasty Drive

    Smarties Awards   October 1, 2018  

    The Tasty Drive app used Renault technology to allow McDonald’s orders to be made directly from a consumer’s car.

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  • #ImBack: The Return to Twitter

    Smarties Awards   October 1, 2018  

    Twitter created a way for people with disabilities to engage with the platform using eye-tracking technology and promoted the advancement by telling one man’s story.

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  • Smart Search

    Smarties Awards   October 1, 2018  

    To compete with global e-commerce giants, Big Bazaar developed a “Smart Search” Google search strategy that brought young Indian consumers into its stores.

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  • The Wentworth Rat

    Smarties Awards   October 1, 2018  

    Foxtel created a new mobile strategy for promoting broadcast in the era of on demand television and binge-watching, boosting live viewership of its popular show Wentworth.

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  • Dry Shampoo

    Smarties Awards   October 1, 2018  

    Dove used data to narrowly target potential customers and serve up personalized digital advertising about nearby retailers.

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  • Ruffles AmiGO

    Smarties Awards   October 1, 2018  

    To combat declining sales in Brazil and resonate with teenagers, Ruffles repositioned its brand in an augmented reality mobile game and associated campaign that stressed the importance of friendship.

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  • Rexona Movement for Movement

    Smarties Awards   October 1, 2018  

    To strengthen brand love and build differentiation in the deodorant category, Rexona launched “Movement for Movement” and the mobile app, Gerak, which would create a more accessible Indonesia and help the disabled community face mobility challenges.

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  • The Future of Mobile Search Ads

    Smarties Awards   October 1, 2018  

    To create a unique experience for credit card prospects, Akbank revolutionized its mobile search advertising by generating a unique script that decided the related bidding for each keyword, leveraged AdWords in-market audiences, and connected Facebook audiences with AdWords.

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  • Racing the Sun

    Smarties Awards   October 1, 2018  

    Volvo’s global campaign, “Racing the Sun,” introduced the newly redesigned XC60 and created global awareness by leveraging virtual reality technology and giving consumers the opportunity to livestream the 2017 total solar eclipse.

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  • BiteCoins

    Smarties Awards   October 1, 2018  

    McDonald’s leveraged the cryptocurrency trend for a new take on a coupon program.

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  • The Digital Dragon Dance

    Smarties Awards   October 1, 2018  

    Pepsi put mobile phones at the center of family fun for its Vietnamese Lunar New Year campaign.

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  • Coca-Cola Fan Feat

    Smarties Awards   October 1, 2018  

    Coca-Cola used music to connect with Brazil’s youth; engagement and sales numbers grew as a result.

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  • Shoprite and Checkers: Win a Car Sweepstakes

    Smarties Awards   October 1, 2018  

    A mobile-based sweepstakes helped generate leads for two South African grocery chains.

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