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  • How to Optimize Global Production Shoots and Local Markets

    Ask the Expert Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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  • Google Shopping Answers Made Easy

    Smarties Awards   December 21, 2020  

    Google’s mobile-first campaign showed South East Asian shoppers the benefit of leveraging the brand’s search capabilities to find the best deals.

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  • Be Unstoppable #WithALittleHelp from Google

    Smarties Awards   December 21, 2020  

    To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”

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  • Axess — OK, Google. I'm Feeling Lucky

    Smarties Awards   December 21, 2020  

    The “I’m Feeling Lucky” campaign used Google Search Ads in a creative way to sell credit cards, increase Akbank’s new customer base, and strengthen its total share in the credit card competition among other banks in Turkey.

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  • Berocca — Get Supercharged at 2pm

    Smarties Awards   December 21, 2020  

    Vitamin supplement Berocca launched a campaign to reposition itself, bringing the brand into a new territory where it’s not only just a health assistant but also an energy booster that increases productivity.

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  • Bringing the World #TogetherInTravel

    Smarties Awards   December 21, 2020  

    To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”

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  • Chupa Chups — The Fun Stimulator Always-on-content Campaign

    Smarties Awards   December 21, 2020  

    Chupa Chups brought the idea of “Forever Fun” to life to become the No.1 candy brand in Vietnam among digitally-native teens and further expand its business.

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  • Fanta Music Is Ours

    Smarties Awards   December 21, 2020  

    Fanta’s campaign engaged Turkish teens by tapping into their two passions: social media and music.

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  • Bugados no Gloob

    Smarties Awards   December 21, 2020  

    Brazilian TV channel Gloob produced its first Brazilian sitcom, Bugados, inspired by the world of gaming.

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  • Bank the Way You Live by UnionBank

    Smarties Awards   December 21, 2020  

    At a time when banking operations were limited, UnionBank took the opportunity to leverage the massive uplift in mobile gaming among its target audience and strengthened its position as a 24/7 digital bank in the country.

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  • Dove #ShowUs Russia

    Smarties Awards   December 21, 2020  

    Dove ran a local campaign in the Russian market to celebrate real women and real beauty.

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  • An Appreciation Like No Other from Vsmart

    Smarties Awards   December 21, 2020  

    Vietnamese technology brand Vsmart launched its first brand-building campaign to increase brand awareness and reach more Vietnamese consumers.

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  • Today and Tomorrow in Tweets

    Session Videos   October 21, 2020  

    Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.

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  • Today and Tomorrow in Tweets

    Event Recaps   October 21, 2020  

    Ryan Oliver, senior director of Twitter Next, presented an analysis of Twitter conversation data that uncovered not only the behaviors and need states that have accelerated or emerged during lockdown but the potential future needs of customers as well.

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  • Reversing the Decline of American Brands in Europe

    ANA Magazine   October 2, 2020  

    Since the coronavirus outbreak, European consumer perceptions of American brands have worsened, and purchases have declined. There are various marketing strategies to deploy to get things back on track.

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  • Digital Marketing in Uncertain Times: AB InBev Case Studies

    Event Recaps   September 9, 2020  

    AB InBev described how it helped people confront some of the challenges created by the COVID-19 pandemic with livestreamed concerts and digital business directories.

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  • TikTok: How a Video Sharing Platform Became a National Security Threat

    Webinars   September 8, 2020  

    This webinar identified the core concerns raised by the government's actions regarding TikTok (as well as another Chinese app, WeChat), how these concerns can be addressed, and whether the TikTok deal can be potentially unwound.

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  • Project Minimize

    B2 Awards   September 1, 2020  

    USG Boral, a global leader in construction and manufacturing, used a new print ad campaign with innovative perspective and composition while ensuring communication of the product reason to believe (RTB).

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  • AB InBev’s In-House Agency Is at the Intersection of Mad Men and Math Men

    Session Videos   August 12, 2020  

    In this video, a leading marketer at AB InBev shared why the brand created DraftLine, its global in-house studio, and she reviewed a few recently executed campaigns.

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  • AB InBev’s In-House Agency Is at the Intersection of Mad Men and Math Men

    Event Recaps   August 12, 2020  

    A leading marketer at AB InBev shared why the brand created DraftLine, its global in-house studio, and she reviewed a few recently executed campaigns.

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