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This Insight Brief discusses global marketing and advertising regulations and included case studies from American Express and the Singapore Tourism Board.

Welcome from Chelsea Piers

In this session, sponsorship marketers Denise Lukasik and Gretchen Parks will share how the company’s Chase Sapphire Brand is activating at the Sundance Film Festival and the importance of leveraging (across lines of business) in unique ways to support the Wealth Management business.

Best Practices in Improving Sponsorship Accountability Metrics

Committing to long-term growth plans can be challenging, but two nonprofits shared how and why they’ve committed to staying the course.

With increasing competition from international and regional banks as well as a reduction in Citi's own physical branch network, the bank had to find new sources of client growth for its Citigold wealth management platform.

@SeeLikeMenna demonstrated Toyota’s commitment to mobility by elevating the Paralympic Games and empowering Paralympic athletes through a unique Instagram experience.

Dutch telecomm company KPN created an innovative device that helped prevent cellphone distractions among young cyclists.

Samsung elevated its Olympic sponsorship initiative by creating a tech-enabled suit to enhance athletes’ training regimens.

Global consultancy Prophet shared insight from its latest Brand Relevance Index report.

NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.

PFLAG Canada brought attention to the struggle for equality in its global ad campaign that aimed to help the LGBTQ+ community.

Xfinity strove to promote its sports app to Hispanic soccer fans during the 2018 World Cup.

To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.

Fossil Group's global analytics team was tasked to understand consumers' needs, preferences, and shopping behavior in key markets that would allow Fossil Group to not only sell more across various categories and channels, but also to reduce unnecessary costs.

FedEx leveraged storytelling, brand purpose, and emotions to connect with a larger audience.

A company's marketing message should be authentic to its culture as well as its brand purpose.

Hasbro launched NerfSport, an outdoor sport resembling a digital game, and leveraged gaming influencers to get children excited about real-world games and Nerf Blasters again.

Infiniti humorously evoked Muslims’ impatience during Ramadan in a video ad to alert them to sale prices for cars.

BNY Mellon discussed its AR app, which allowed users to take a selfie with an image of company founder Alexander Hamilton.