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  • Molson Coors — Sol

    Multicultural Excellence Awards   January 15, 2021  

    Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

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  • Celebrating Mexican Heritage Through Music

    Multicultural Excellence Awards   January 15, 2021  

    Beer brand Tecate created a music video aimed at increasing brand affinity among Mexican-American drinkers.

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  • OREO

    Multicultural Excellence Awards   January 15, 2021  

    In a campaign for television and social media that skewed to Hispanic audiences, singer Becky G and OREO inspired people to playfully connect, no matter how far the distance or how brief the moment.

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  • Toyota Prius AWD

    Multicultural Excellence Awards   January 15, 2021  

    Toyota executed a digital, social, and video campaign highlighting the advanced features of its new Prius model in an effort to shift the perception of the hybrid vehicle among Hispanic consumers.

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  • The 2020 Hispanic Market Report: The New American Mainstream

    Knowledge Partners   October 13, 2020  

    This report from Claritas reveals insights into the growth, purchasing behaviors, and technology habits of the highly diverse Hispanic American segment.

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  • Diversity and Inclusion in Fundraising

    Event Recaps   September 17, 2020  

    Kerux Group examined the latest demographic data and fundraising intelligence on the rapidly growing Hispanic market.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 14, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Finding New Ways to Engage Your Brand

    Event Recaps   July 20, 2020  

    Learn from one of México’s oldest beer brand on how to connect authentically with consumers’ passion points to drive brand affinity and cultural relevance with Mexican American consumers.

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  • Drive Brand Growth Using Messaging Supporting Multicultural and Inclusive Communities

    Webinars   June 1, 2020  

    In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.

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  • How Toyota Targets Multicultural Consumers

    Event Recaps   May 22, 2020  

    Toyota shared its multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.

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  • The Powerful Way This Beer Company Celebrated Día de los Muertos

    REGGIE Awards   May 16, 2020  

    During Día de los Muertos, Victoria Beer showcased La Catrina, an iconic and vibrant symbol of the holiday’s celebration of remembrance, on limited-edition packaging and social media, and at stores and events.

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  • Diversity Needs to Happen, No Matter What the Cost

    Event Recaps   February 20, 2020  

    Anheuser-Busch and Microsoft put diversity at the forefront of the companies’ missions, regardless of the revenue and monetary impact.

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  • How Penguin Random House Celebrated Latinx Heritage Month

    Event Recaps   January 29, 2020  

    To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community.

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  • 360 Meditation by Nissan 360 Safety Shield

    Multicultural Excellence Awards   January 15, 2020  

    Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.

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  • Altuve Quits

    Multicultural Excellence Awards   January 15, 2020  

    DIRECTV set out to reach Hispanics with the message of its “Quit Cable” campaign using an execution that featured famous Hispanic baseball player José Altuve.

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  • We La Gente

    Multicultural Excellence Awards   January 15, 2020  

    Xfinity set out to build brand relevance by positively affecting Xfinity’s “brand for me” metric, increasing consideration for Xfinity, and increasing awareness and consideration of the X1 entertainment system that includes a bilingual voice remote.

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  • Animales Místicos

    Multicultural Excellence Awards   January 15, 2020  

    Miller Lite appealed to Hispanic consumers with a campaign that transformed the mascots of popular NFL teams into “alebrijes,” which are brightly colored Mexican folk-art sculptures of mythical creatures.

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  • Share for Good

    Multicultural Excellence Awards   January 15, 2020  

    Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

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  • America's Best Toy Shop

    Multicultural Excellence Awards   January 15, 2020  

    Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.

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  • PepsiCo’s Cultural Journey to Reignite Hispanic Growth

    Public Videos   November 7, 2019  

    To make its brands beloved by Hispanics, Pepsi had to change company culture from top to bottom.

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