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Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.

Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.

Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

Xfinity set out to build brand relevance by positively affecting Xfinity’s “brand for me” metric, increasing consideration for Xfinity, and increasing awareness and consideration of the X1 entertainment system that includes a bilingual voice remote.

DIRECTV set out to reach Hispanics with the message of its “Quit Cable” campaign using an execution that featured famous Hispanic baseball player José Altuve.

Miller Lite appealed to Hispanic consumers with a campaign that transformed the mascots of popular NFL teams into “alebrijes,” which are brightly colored Mexican folk-art sculptures of mythical creatures.

To make its brands beloved by Hispanics, Pepsi had to change company culture from top to bottom.

In this video, McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.

Two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

Hear why two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.

Paramount engaged children by creating an interactive game that helped drive awareness of its new movie, Dora: The Lost City of Gold.

Toyota described its effort to market the Corolla Hatchback to Hispanic consumers.

In this video, Doug Zarkin, Pearle Vision Luxottica Chief Marketing Officer, discussed the importance of language versus insights when trying to engage Latinx consumers.

In this video, World Poker Tour Chief Marketing Officer David Gitter talked about how poker brings together people from diverse backgrounds.

In this video, Rishad Tobaccowala, Publicis Groupe Chief Growth Officer, spoke about the spending power of Latinx consumers and their influence in culture.

In this video, Encantos Media's Steven Wolfe Pereira discussed the impact of Latinx consumers on the American economy.

In this video, Mark Consuelos and Sean Moran discussed Pluto TV’s strategy to reach Latinx consumers.

In this video, Mastercard’s Raja Rajamannar discussed why Latinx consumers present brands with a huge business opportunity.

In this video, Mastercard’s Raja Rajamannar discussed why Latinx consumers present brands with a huge business opportunity.