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In this webinar, AIMM senior leaders and board members shared their journeys to shore up brand partnerships and take stances against xenophobia, racism, and hate targeting Asians, Blacks, Hispanics and LGBTQ segments, which have escalated during the COVID pandemic.

Toyota shared its multicultural strategy and highlighted specific initiatives for African-American, Asian-American, and Hispanic populations.

During Día de los Muertos, Victoria Beer showcased La Catrina, an iconic and vibrant symbol of the holiday’s celebration of remembrance, on limited-edition packaging and social media, and at stores and events.

Anheuser-Busch and Microsoft put diversity at the forefront of the companies’ missions, regardless of the revenue and monetary impact.

To celebrate Latinx Heritage Month and reach new audiences, Penguin Random House launched #CuentosUnidos (United Stories), a campaign around uplifting Latinx voices and giving back to the community.

Miller Lite appealed to Hispanic consumers with a campaign that transformed the mascots of popular NFL teams into “alebrijes,” which are brightly colored Mexican folk-art sculptures of mythical creatures.

Xfinity set out to build brand relevance by positively affecting Xfinity’s “brand for me” metric, increasing consideration for Xfinity, and increasing awareness and consideration of the X1 entertainment system that includes a bilingual voice remote.

Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.

Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.

Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

DIRECTV set out to reach Hispanics with the message of its “Quit Cable” campaign using an execution that featured famous Hispanic baseball player José Altuve.

McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.

Paramount engaged children by creating an interactive game that helped drive awareness of its new movie, Dora: The Lost City of Gold.

Two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

In this video, McDonald’s described how its marketing is reaching Hispanic, Asian-American, and African-American audiences, offering numerous examples from its campaigns.

Hear why two years ago, PepsiCo created a Hispanic business unit to reach Hispanic consumers, who have 38 percent larger households on average and spend $31 billion a year on beverage retail sales.

To make its brands beloved by Hispanics, Pepsi had to change company culture from top to bottom.

Toyota described its effort to market the Corolla Hatchback to Hispanic consumers.

In this video, Rishad Tobaccowala, Publicis Groupe Chief Growth Officer, spoke about the spending power of Latinx consumers and their influence in culture.