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Learn about a new eye language for patients suffering from incurable brain and spine diseases that was made available for free to download on the Blink To Speak, NeuroGen, and Asha Ek Hope websites.

The Collage Group shared anthropological research to help guide marketers.

Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, discusses the importance of trust and authenticity for her company and the role taking a stand on key issues plays in achieving both.

In this video, AIMM shared its research on the opportunities that multicultural audiences hold for marketers.

AIMM shared its research on the opportunities that multicultural audiences hold for marketers.

To catalyze increased spending on multicultural marketing, the industry needs to be more aggressive in generating case studies at the top and bottom of the sales funnel.

Tony Rogers, chief member officer at Sam’s Club and incoming AIMM chair, shared his ideas about multicultural marketing, diversity, and inclusion in a fireside chat.

Xfinity strove to promote its sports app to Hispanic soccer fans during the 2018 World Cup.

Toyota promoted its Tundra pickup truck with free coffee giveaways.

Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

Coke engaged Hispanic consumers with audio ads featuring Spanish-language jingles celebrating names popular in the Hispanic community such as Ingrid and Ernesto.

Walmart’s Tongued-Tied campaign sought to attract Spanish-dominant bicultural Hispanic consumers and build inclusivity through its messaging.

The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

This infographic from Branded Entertainment Network shares the most popular shows from the first half of 2018.

Through 2028, U.S. Hispanics are expected to be the fastest growing demographic in the U.S., which makes them a valuable market and smart long-term play for marketers. While the demographic covers a diverse range of groups, their media habits have similarities. Here’s how marketers can best reach them through TV.

Hispanic women are quickly becoming a powerful consumer demographic. Here are five truths to help marketers jumpstart or amplify their Latina marketing strategy.

To further grow, Modelo needed to drive penetration with a new audience and not alienate its core Hispanic brand lovers. To do that, the brand identified a compelling, unifying, and culturally relevant insight that grew Modelo with new audiences while maintaining loyalty with Hispanic brand lovers.

Knowing your audience is a fundamental part of marketing. Here’s what advertisers need to know about Hispanic online shoppers and what makes them unique.

Univision Communications Inc. and Media Predict shared insights to better understand U.S. Hispanics' behavior, attitudes, and perceptions toward online shopping and how to best connect and engage with them.