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Search returned: 125 document(s).
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How This Brand Personalized Travel
REGGIE Awards April 21, 2022G6 Hospitality created a campaign to help multicultural consumers travel.
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How Epsolòn Went Against the Grain to Find Success in a Competitive Market
REGGIE Awards April 21, 2022Operating in an increasingly competitive tequila market, Epsolòn drove sales at both retail outlets and restaurants through a campaign that leveraged the brand’s rich Mexican heritage, something other tequila brands were shying away from at the time.
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Cheetos’ Deja tu Huella Leveraged Influencer Marketing Successfully
REGGIE Awards April 21, 2022Frito Lay’s “Cheetos Deja tu Huella” was a national program intentionally designed to be inclusive of Cheetos fans across the country and including Puerto Rico.
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Claritas 2021 Hispanic Market Report
Knowledge Partners February 2, 2022Claritas shares insights on how to better engage Hispanic consumers.
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ANA Virtual Supplier Diversity Fair: Meet Hispanic-Owned Media Companies
Session Videos January 12, 2022The imperative to diversify the marketing supply chain comes with the challenge of identifying appropriate resources. January’s Virtual Supplier Diversity Fair highlighted Hispanic-owned media companies.
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Cheetos Collaborated with Musician Bad Bunny
Multicultural Excellence Awards December 30, 2021Although Cheetos is the highest contributor to Frito-Lay salty share, the brand is losing Hispanic households at a faster rate than GenPop. To reverse penetration declines, Cheetos needed to re-ignite the fire among Hispanics, particularly Latinx Superfans.
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This Campaign Turned to Moms During COVID-19 — Here’s Why
Multicultural Excellence Awards December 30, 2021Without knowing the full brunt of the virus coming off the Thanksgiving season, California Department of Public Health knew that it needed to act fast to mobilize California families to take action by staying home this holiday season.
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Toyota 2020 Holiday Ad Inspires Hispanics to Cherish Even the Smallest of Journeys
Multicultural Excellence Awards December 30, 2021Keying in on the insight that American Hispanics were forced to be away from their families more than other demographics due to an inability to work from home during the pandemic, Toyota created a holiday ad that highlighted the importance of taking even small journeys with loved ones.
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How Don Julio Celebrated Cinco de Mayo
Multicultural Excellence Awards December 30, 2021The goal focused on developing a Cinco de Mayo campaign that authentically embeds Don Julio’s brand purpose “to champion the power of devotion in culture,” in so doing driving brand awareness and relevance among U.S. Hispanic drinkers.
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McDonald’s Finds “Dorado” for Young Hispanics
Multicultural Excellence Awards December 30, 2021McDonald’s partnered with global Latin artist J Balvin to create a music video experience that would speak directly to young Hispanics.
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How This Campaign Shed Light on Racial Inequalities
Multicultural Excellence Awards December 30, 2021Big Facts, Small Acts has a mission to encourage the most vulnerable during the pandemic to cover up and wear masks to protect themselves and their communities.
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Marketing Across the Metaverse
Event Recaps November 11, 2021At an ANA event in November 2021, R3 looked at the evolution of the metaverse, marketer case studies, how marketers can leverage opportunities across the metaverse value chain, and best practices.
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How the American Heart Association Connects with and Empowers the Hispanic Community with "Stay Fuerte for All"
Event Recaps November 3, 2021The American Heart Association explained how it strove to fight vaccine hesitancy in the Hispanic community.
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How the American Heart Association Connects with and Empowers the Hispanic Community with "Stay Fuerte for All"
Session Videos November 3, 2021In this video, the American Heart Association explained how it strove to fight vaccine hesitancy in the Hispanic community.
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Hispanic Creative Done Right
Event Recaps October 26, 2021Founded in 1999, Círculo Creativo USA is a nonprofit organization dedicated to supporting creativity in the U.S. Hispanic advertising market. The common mission is to improve the quality of creative work in the U.S. Hispanic market.
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Hispanic Creative Done Right
Session Videos October 26, 2021In this video, learn more about Círculo Creativo USA, a nonprofit organization founded in 1999 that is dedicated to supporting creativity in the U.S. Hispanic advertising market. The common mission is to improve the quality of creative work in the U.S. Hispanic market.
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Frito-Lay’s Efforts on Behalf of Multicultural Causes
Event Recaps October 25, 2021Frito-Lay detailed some of the efforts that it and its parent company, PepsiCo, have been making to support equality for minority and marginalized communities.
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New Habits for Multicultural Growth
Event Recaps October 25, 2021Marc Pritchard shared advice for how to improve multicultural marketing.
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New Habits for Multicultural Growth
Public Videos October 25, 2021A new mindset, inclusive research, and diverse media reach are needed to take advantage of multicultural opportunities.
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Connecting with Multicultural Audiences: CBSViacom’s Approach
Event Recaps October 25, 2021CBSViacom shared its approach to pursuing excellence in multicultural marketing.
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