Search Results for All Content (access may be restricted)

Influencer Beatriz Acevedo shared a variety of data points to illustrate the size and economic power of the Latinx population.

Claritas’ “The New Hispanic American Market Report” reveals new insights into the buying habits of Hispanic Americans, which represent one-fifth of the U.S. population today.

ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

Intuit shared how TurboTax brings digital into play across its integrated brand campaigns for multicultural and general market audiences.

Learn about a new eye language for patients suffering from incurable brain and spine diseases that was made available for free to download on the Blink To Speak, NeuroGen, and Asha Ek Hope websites.

The Collage Group shared anthropological research to help guide marketers.

Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, discusses the importance of trust and authenticity for her company and the role taking a stand on key issues plays in achieving both.

In this video, AIMM shared its research on the opportunities that multicultural audiences hold for marketers.

AIMM shared its research on the opportunities that multicultural audiences hold for marketers.

Tony Rogers, chief member officer at Sam’s Club and incoming AIMM chair, shared his ideas about multicultural marketing, diversity, and inclusion in a fireside chat.

To catalyze increased spending on multicultural marketing, the industry needs to be more aggressive in generating case studies at the top and bottom of the sales funnel.

Xfinity strove to promote its sports app to Hispanic soccer fans during the 2018 World Cup.

Toyota promoted its Tundra pickup truck with free coffee giveaways.

Walmart’s Tongued-Tied campaign sought to attract Spanish-dominant bicultural Hispanic consumers and build inclusivity through its messaging.

Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

Coke engaged Hispanic consumers with audio ads featuring Spanish-language jingles celebrating names popular in the Hispanic community such as Ingrid and Ernesto.

The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

This infographic from Branded Entertainment Network shares the most popular shows from the first half of 2018.

Through 2028, U.S. Hispanics are expected to be the fastest growing demographic in the U.S., which makes them a valuable market and smart long-term play for marketers. While the demographic covers a diverse range of groups, their media habits have similarities. Here’s how marketers can best reach them through TV.

Hispanic women are quickly becoming a powerful consumer demographic. Here are five truths to help marketers jumpstart or amplify their Latina marketing strategy.