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  • Five Emerging Marketing Trends That Will Matter Even More in the Future

    ANA Magazine   April 17, 2019  

    In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

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  • Programmatic Media Buying

    Ask the Expert Answers   March 27, 2019  

    ANA’s Ask the Expert research service answers the question, “What are the current trends and best practices in programmatic media buying? And what should I think about if I want to do it in-house?”

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  • Building an Inclusive Digital Experience for People with Disabilities

    Event Recaps   March 20, 2019  

    eSSENTIAL Accessibility explained why it is so important for a company’s website to offer robust accessibility.

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  • Avoid Data Disruption: How Brands Can Future-Proof Their Analytics

    Webinars   March 14, 2019  

    In this webinar, experts from Flashtalking covered how the reduced transparency of walled gardens may impact your advertising, options for future-proofing your digital marketing strategy, and what we can learn from European advertisers impacted by GDPR.

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  • Five Factors to Consider Before Advertising on Amazon

    Webinars   March 13, 2019  

    Advertising on Amazon is a constant topic of conversation around many organizations, so if you find yourself wondering if it’s right for your brand, this webinar will help you weigh some of the considerations and provide a quick look at the math behind adding Amazon Advertising into your marketing mix.

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  • Programmatic Creative

    Forward   March 7, 2019  

    The key to a successful programmatically created ad involves factoring in four major considerations: segmentation, context, circumstance, and time. Here’s what marketers need to do to ensure programmatic creative delivers the right message to the right person at the exact right time.

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  • Was Shakespeare Really Talking About Ad Delivery?

    Forward   March 5, 2019  

    Is there 21st-century wisdom for marketers in the 16th-century words of William Shakespeare? Marketers must adopt a new workflow for putting ads in front of consumers — one that ensures a brand’s love doesn’t go unrequited.

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  • The Value of Rewarded Video Ads

    ANA Magazine   March 1, 2019  

    For advertisers struggling to break through to audiences in the era of ad blocking and skipping, rewarded video ads present a promising antidote.

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  • What Marketers Need to Know about Taking Back Control in a Voice-Driven World

    Webinars   February 20, 2019  

    Jenna Sheeran, SVP, Search Marketing at Digitas, explored how voice search technology is changing consumer behaviors and gave marketers actionable steps to help keep consumer loyalty.

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  • Hot Creative Ideas to Heat up Your Fundraising Results

    Public Videos   February 14, 2019  

    Save the Children deploys pop-ups on its Web pages to retain potential donors and generated ideas.

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  • Driving Organic Traffic with SEO in 2019

    Event Recaps   February 5, 2019  

    Ben Holland, digital marketing manager at Arizona Science Center, shared tips and best practices to optimize sites in 2019.

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  • The Future of Search: Voice and Visual

    Webinars   January 30, 2019  

    This webinar covered some of the big themes and changes facing the world of search marketing. Learn about case studies on what brands are doing today and get a "future of search" marketer's playbook.

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  • No One Should Tell Your Story Better than You

    Event Recaps   January 29, 2019  

    St. Jude Children’s Research Hospital is an organization rich with stories to tell about its patients, donors, and employees. The brand hired a team of former journalists to tell these stories in a compelling way via digital media.

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  • Optimizing E-Commerce Websites with Split Testing

    Event Recaps   January 17, 2019  

    Kopari Beauty shared the results of myriad split tests that it conducted on numerous features of its direct-to-consumer e-commerce website.

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  • USPS Operation Santa

    Echo Awards   December 21, 2018  

    When a child writes a letter to Santa, they put their wishes into words. USPS created a full user journey — for people adopting letters and Postal Service staff — that moved from letter to delivery on Christmas Eve.

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  • Tailor Made Algorithms That Grow Business

    Echo Awards   December 21, 2018  

    Due to the shift toward online media, Shoe-d-vision acknowledged the need for a radical digital transformation to survive as a business. But with very limited marketing budgets, Shoe-d-vision was forced to take on a different approach and prioritize their budget effectively.

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  • ThinkGeek "Vs" Holiday Campaign

    Echo Awards   December 21, 2018  

    ThinkGeek needed a way to combat its competition during the holiday season by standing apart from the competition and promoting their products online, as well as in ThinkGeek and GameStop physical locations.

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  • Our Neighbourhood

    Echo Awards   December 21, 2018  

    Danish real estate agent danbolig created Our Neighborhood, a digital destination where buyers can get to know their prospective neighborhoods intimately before buying a home, through the combined power of big data insights and crowdsourced content from the people who already live there and love it.

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  • Energy Without Boundaries

    Echo Awards   December 21, 2018  

    APX sought to increase awareness of a new renewable energy credit and generate leads for its sales team.

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  • Rain Wi-Fi

    Cannes Mobile Lions Awards   December 15, 2018  

    Mobile provider Tele2 promoted itself by deploying devices across St. Petersburg that used rain power to provide free internet service.

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