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  • Brand Activation Legal Webinar: February 2021

    Event Recaps   February 2, 2021  

    Digital accessibility is not only the right thing to do — it’s mandatory. But how do you protect your brand from legal risk? Kris Rivenburgh, eSSENTIAL Accessibility's Chief Accessibility and Legal Officer, discussed what brands need to know about digital accessibility and the law.

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  • The Opportunity for Influencer Marketing within Retail Media Networks

    Forward   January 28, 2021  

    User-generated content can grab consumers’ attention and orient their path through a highly fragmented online journey.

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  • How the Rock & Roll Hall of Fame Changed Its Tune in Digital

    Webinars   January 27, 2021  

    In this webinar, the RockHall.com team shared key takeaways and considerations for nonprofit organizations looking to embark on their own digital transformation journeys in 2021 and beyond.

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  • What’s in Store for Marketers Once Cookies Bite the Dust?

    ANA Magazine   January 15, 2021  

    The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

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  • Be Unstoppable #WithALittleHelp from Google

    Smarties Awards   December 21, 2020  

    To be seen as one of the world’s most helpful brands and ultimately drive product usage and lead to a powerful conversation that resonated across India, Google launched “Be Unstoppable.”

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  • Emergen-C “Emerge Your Best” Campaign

    Smarties Awards   December 21, 2020  

    Emergen-C undertook to generate awareness of its usefulness as an aid to everyday wellness, not just as a medicine to take when ill.

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  • Cadillac Live

    Smarties Awards   December 21, 2020  

    Cadillac set out to revolutionize the luxury car shopping experience by meeting the luxury car shopper online.

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  • Axess — OK, Google. I'm Feeling Lucky

    Smarties Awards   December 21, 2020  

    The “I’m Feeling Lucky” campaign used Google Search Ads in a creative way to sell credit cards, increase Akbank’s new customer base, and strengthen its total share in the credit card competition among other banks in Turkey.

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  • ChapStick "Beauty Confessions" Quiz

    Smarties Awards   December 21, 2020  

    ChapStick promoted its new Total Hydration beauty line with an online quiz.

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  • Creating the Special COVID-19 Interactive Edition of Mount Sinai Science & Medicine Magazine

    Event Recaps   December 8, 2020  

    Elaine Lawson from Mount Sinai Health System discussed the COVID-19 interactive edition of the hospital’s magazine.

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  • Adapting to Conditions in the Pandemic

    Session Videos   December 8, 2020  

    The pandemic has brought B2B marketers various challenges. In this video, learn how it has also brought opportunities to both scale and reach new audiences and serve the current customer base with new products and services.

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  • Adapting to Conditions in the Pandemic

    Event Recaps   December 8, 2020  

    Narine Galstian of SADA offered marketers advice for adapting to life in the midst of COVID-19.

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  • Some B2B Brands Are Going All-in On Digital Advertising

    B2B Marketer   November 25, 2020  

    With lower-than-average CPMs, B2B companies are turning to digital advertising to combat the decline in their traditional marketing channels. This reallocation doesn’t equate dollar for dollar, but there has been enough of a budget shift to drive substantial growth via paid digital channels.

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  • Redefining Identity for the New Television Landscape

    Forward   November 12, 2020  

    With streaming at an all-time high, having a CTV-focused media strategy is now table stakes for advertisers. But it’s not smooth sailing just yet. At the same time as marketers shift ad dollars to streaming TV, they’re waking up to a world with holes in identity resolution, which makes it difficult to accurately engage and report on the new CTV audience.

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  • Real CDP Talk: What’s Next for Marketers Looking to Future-Proof Their Digital Strategy?

    Webinars   November 12, 2020  

    Since COVID-19, there are more people online than ever before, and the opportunity for marketers to reach them with a laser focus is the highest it’s ever been. In this webinar, learn why brands must rely heavily on the ability to connect the dots with data.

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  • Shopping for Marketing Success

    Insight Briefs   October 31, 2020  

    The coronavirus pandemic has altered everything, and shopping for the holidays is no exception.

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  • The Future of Identity Is Being Decided Today

    Forward   October 27, 2020  

    The pending changes in the identifier for advertisers (IDFA) are setting off alarms for marketers. To succeed, a true industry solution must work cross-device and cross-screen; allow advertisers to reach their critical audiences; be completely measurable, neutral, and interoperable; and, most importantly, put consumer privacy first. A number of contenders exist, but only one truly fits the bill. Here’s how these identity solutions currently stack up.

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  • A Refreshed Interest in Design

    B2B Marketer   October 21, 2020  

    With digital engagement accelerating, B2B marketers are starting to soup-up the look of their websites and other assets. However, many companies have a hard time connecting improved design with the top and bottom lines.

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  • Marketing Trends for 2021

    Public Videos   October 14, 2020  

    Digital has been instrumental in leveling the internal playing field for B2B marketing.

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  • Web Metrics Reporting Tool

    Tools   October 1, 2020  

    A tool to assist you with reporting on web metrics.

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