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  • E-commerce Insights

    Industry Insights   January 19, 2017  

    Learn about new research from the Association of National Advertisers (ANA) on how the overall ANA member community is conducting e-commerce initiatives.

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  • Same-Day Pups

    Internationalist Innovation in Media   January 9, 2017  

    The Humane Society educated current and prospective dog owners about inhumane puppy mills with content that went viral.

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  • Give These Three Areas Special Attention in 2017

    MediaPost   December 20, 2016  

    As marketers begin planning their search marketing for 2017, it’s worth paying special attention to three areas in particular, which will likely see continued growth.

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  • Can Digital Transformation Solve Your Lead Qualification Problems?

    Knowledge Partners   December 15, 2016  

    Digital transformation allows marketing to work one-on-one to understand buyer’s needs and build affinity before passing leads to sales.

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  • Turn Ignorance Around

    Multicultural Excellence Awards   December 1, 2016  

    CHIRLA turned stereotypes about Latinos around to celebrate the vibrant, dynamic community of Hispanic individuals in the U.S.

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  • How Content Creation Can Put Your Q4 Budget Surplus to Work

    Knowledge Partners   December 1, 2016  

    If you’ve got a use-it-or-lose-it budget, investing in content can help drive brand awareness, engagement, and sales in the coming year.

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  • It's the Most Search Time of the Year

    MediaPost   November 28, 2016  

    With more people searching for the best gifts online, search advertising is as important as ever, though some of the dynamics may be changing.

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  • Building Awareness with Print Ads

    Knowledge Partners   November 17, 2016  

    The case for investing in trade publication print ads in addition to SEO as part of a B-to-B media mix.

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  • Why Brand Marketing Needs a New Formula

    Google   November 17, 2016  

    Matt Lawson, Google’s director of ads marketing, reflects on how data is making creative campaigns more relevant and impactful than ever.

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  • Cleveland Clinic: Helping Consumers’ Health with Multichannel Campaigns

    Event Recaps   November 15, 2016  

    Cleveland Clinic explained how it built an effective mix of paid, owned, and earned media that leveraged its existing assets.

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  • A Marketer’s Guide to Holiday Supershoppers

    Google   November 4, 2016  

    A brief look at how mobile-savvy shoppers will behave this holiday season, featuring research from Google.

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  • Brookdale Digital Story: How A New Brand Changed the Industry

    Event Recaps   November 2, 2016  

    In this session, David Cygan, Senior Vice President, Marketing – Brookdale Senior Living, Inc. shared the digital journey of how one company has developed and launched a new brand to inspire 80,000 employees internally, and externally changed an entire industry—while at the same time enriching lives of seniors across America every day.

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  • Intercontinental Hotels Group: Data-Driven Marketing Case Study

    Event Recaps   November 2, 2016  

    In today's marketing world, utilizing the power of data to drive real-time marketing has become more essential than ever. In this session, Mark Henneges, Director of Global Performance Marketing - InterContinental Hotels Group (IHG) explained why his brand was utilizing the power of data to drive marketing.

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  • The Struggle to Integrate Programmatic with Creative

    MediaPost   October 26, 2016  

    While programmatic technology has focused on automating the buying and selling of digital advertising, it has struggled to integrate with the creative aspect of a modern-day campaign.

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  • Travel Trends 2016: Data Reveals Hot Spots and New Consumer Insights

    Google   October 21, 2016  

    As more travelers turn to Google and YouTube in micro-moments, marketers can get more insights to inform their media plans.

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  • What These Three Auto Trends Mean for Brands

    Google   October 15, 2016  

    As the automotive industry undergoes transformational change, old assumptions about consumer habits are being challenged.

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  • Guys with Hair Get It

    Effie Awards   October 5, 2016  

    Through partnerships with influencers, ROGAINE® leveraged a truth — what some would call a harsh truth — to wake up their audience and start to change the bigger cultural conversation around hair loss.

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  • Visit Idaho 18 Summers

    Effie Awards   October 5, 2016  

    To entice travelers to choose Idaho for a summer vacation, Idaho Tourism targeted parents and reminded them that they only get 18 summers to make vacation memories with their kids, while they’re still kids.

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  • Lighten Your Loan

    Effie Awards   October 5, 2016  

    With the Lighten Your Loan campaign, Citizens Bank drew attention to the explosive growth of student debt and vividly illustrated how a new Education Refinance Loan could help people get on with their lives.

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  • Curves in Bikinis

    Effie Awards   October 5, 2016  

    Challenging decades of unrealistic beauty standards, the #CurvesInBikinis campaign from Swimsuitsforall combined flirtatious creative with bold media placement to build a mass awareness campaign to empower more women to feel sexy in a swimsuit.

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