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  • The Rise in ADA Accessibility Problems

    Webinars   January 14, 2020  

    This webinar covered how the Americans with Disabilities Act is impacting businesses that interact with customers online.

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  • The Future of Search Marketing: What's Now. What's Next.

    Webinars   January 8, 2020  

    In this webinar, Dan Golden of Be Found Online presented a variety of case studies and included a playbook to help marketers plan 2020 tactics and position their brands for the next wave of search.

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  • California’s Data Privacy Law Stirs Uncertainty for Marketers

    ANA Magazine   January 3, 2020  

    California’s data privacy law is a sea change for brands, enabling consumers to opt out of data sales and compelling marketers to track down any party to whom it has sold that consumer’s data during the preceding 90 days.

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  • Successful Multichannel Campaigns Start with Good Timing

    Forward   December 17, 2019  

    To build a stronger campaign, marketers should consider how to make valuable offline connections with customers by incorporating direct mail into their broader multichannel efforts. Weaving together digital and physical channels can help to successfully grab user attention and deliver a more robust and effective ROI.

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  • Launching Video Campaigns That Can Measure Up

    Forward   November 21, 2019  

    The OTT product is essentially defined by the content available, and new OTT services are using popular historical content and trending content creators to build their viewership. It’s creating opportunities — and obstacles — for brands. Marketers looking to get the most from their video advertising campaigns need to make sure they have the right set of metrics in place.

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  • The Google ID Is Gone, Now What?

    Forward   November 12, 2019  

    Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

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  • List Management and Best Practices 101

    Webinars   November 8, 2019  

    For most businesses, email marketing is their top marketing channel. That's why if your messages aren't reaching the inbox, it can cause big trouble for your business.

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  • Abreva: Reaching a Younger Audience Through Mobile Video

    Smarties Awards   November 7, 2019  

    Abreva wanted to introduce itself to a new, younger audience who was dealing with cold sores for the first time.

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  • Rescue Dogz

    Smarties Awards   November 7, 2019  

    Online dog food company Güd wanted to increase its brand awareness and help Brazil’s largest rescue center secure as many dog adoptions as possible.

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  • Sensodyne.com Relaunch

    Smarties Awards   November 7, 2019  

    While Sensodyne’s legacy website was effective in providing product-specific education and easy access to coupons, it needed a refresh to become the authority and primary destination for information on tooth sensitivity and treatment.

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  • Beacons of Hope

    Smarties Awards   November 7, 2019  

    Samaritan discussed its campaign to drive awareness of and financial support for its campaign against homelessness.

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  • Hijacking High Gas Prices for High Returns

    Smarties Awards   November 7, 2019  

    MINI hijacked the high search demand for gas prices in Canada to increase awareness of its little-known fuel efficiency feature while still dominating fuel-efficient-car keywords.

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  • TD Ameritrade Watson Chatbot

    Smarties Awards   November 7, 2019  

    TD Ameritrade created an interactive banner ad that facilitated conversations between customers and an AI-powered chatbot.

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  • Yaani: Turning Searches into Trees

    Smarties Awards   November 7, 2019  

    Turkish search engine Yaani wanted to increase its brand awareness and usage while also improving Turkish citizens’ lives.

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  • Hacking Prime Day

    Smarties Awards   November 7, 2019  

    Honey Nut Cheerios created a promotional campaign that leveraged one of the biggest shopping days of the year to “hack” voice SEO.

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  • Advertising Review of the Year’s Biggest Cases with the Regulators

    Event Recaps   November 5, 2019  

    A variety of legal issues relevant to the work of marketers were examined by a panel of legal experts serving in regulatory and prosecutorial capacities.

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  • Advertising Review of the Year’s Biggest Cases with the Regulators

    Session Videos   November 5, 2019  

    In this video, a variety of legal issues relevant to the work of marketers were examined by a panel of legal experts serving in regulatory and prosecutorial capacities.

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  • What Marketers and Fundraisers Need to Know to Prepare for CCPA and Protect Data Privacy

    Webinars   November 4, 2019  

    In this webinar, get tips on what companies and nonprofits need to know about the California Consumer Privacy Act (CCPA).

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  • Web Content Management Vendor Evaluation

    Tools   November 1, 2019  

    Use this matrix to compare potential solutions for managing your web content.

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  • Driving SEO with Press Releases

    Tools   November 1, 2019  

    This How-To Guide will explain how press releases can boost SEO efforts, how to write press releases for SEO, the pros and cons of doing so and conclude with an action plan on using press releases in your SEO efforts.

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