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  • Fraud in Digital Advertising

    Webinars   July 10, 2019  

    In this webinar, learn about results from the latest ANA and White Ops study on measuring bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.

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  • Voice Marketing Infographic, 2019 Edition

    Research Infographics   July 2, 2019  

    Explore the ways voice-enabled technology is affecting the marketing industry, and review three important considerations for brands activating in the space.

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  • CMO Trend Brief: Voice Marketing, 2019 Edition

    Research Reports   July 2, 2019  

    This quick read highlights the must-know aspects of voice marketing and features a case study from Hellman’s/Best Foods detailing how the brand helped empower consumers in the kitchen with an Alexa skill called “Best Recipes.”

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  • Voice Marketing Report, 2019 Edition

    Research Reports   July 2, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on voice marketing explores the ways the rapid adoption of voice-enabled devices is changing how consumers search for information, make purchases, and interact with the world around them.

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  • Five Ways to Brace for 5G

    ANA Magazine   July 2, 2019  

    5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

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  • Acting On Principles

    Forward   June 11, 2019  

    The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

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  • Merging Traffic, Managing Lanes

    ANA Magazine   June 7, 2019  

    Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are trying to figure out how to make the best use of it.

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  • Thinking Outside the Cookie Jar

    Forward   June 6, 2019  

    Online consumer behavior is growing increasingly complex, and the humble cookie is no longer an adequate tool for tracking online movement. Marketers need a more sophisticated solution that collects disparate user actions into a unified portrait of the consumers’ time online.

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  • Now We’re 25: Digital Advertising Grows Up

    Knowledge Partners   June 4, 2019  

    Adobe surveyed the history of digital advertising from the first banner ad to the emergence of the GDPR.

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  • Measuring Content Quality: Developing a Standardized Approach

    Event Recaps   May 30, 2019  

    OneSpot shared an approach to establishing a consistent measure of content quality that can be applied across channels.

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  • Digital Success Stories from the "I Love NY" Campaign

    Event Recaps   May 30, 2019  

    Empire State Development shared some examples of successful content marketing.

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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • Rebuilding Trust in the Digital/Programmatic Ecosystem

    Event Recaps   May 15, 2019  

    Andrew Altersohn, managing partner at Re:Think Marketing, led a panel discussion focused on how the programmatic ecosystem can be improved.

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  • Five Emerging Marketing Trends That Will Matter Even More in the Future

    ANA Magazine   April 17, 2019  

    In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

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  • Voice Technology for Marketers

    Session Videos   April 10, 2019  

    In this video, the digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.

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  • Voice Technology for Marketers

    Event Recaps   April 10, 2019  

    The digital agency 360i discussed its use of voice technology to support the marketing efforts of its client Roto-Rooter.

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  • Programmatic Media Buying

    Ask the Expert Answers   March 27, 2019  

    ANA’s Ask the Expert research service answers the question, “What are the current trends and best practices in programmatic media buying? And what should I think about if I want to do it in-house?”

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  • Building an Inclusive Digital Experience for People with Disabilities

    Event Recaps   March 20, 2019  

    eSSENTIAL Accessibility explained why it is so important for a company’s website to offer robust accessibility.

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  • Avoid Data Disruption: How Brands Can Future-Proof Their Analytics

    Webinars   March 14, 2019  

    In this webinar, experts from Flashtalking covered how the reduced transparency of walled gardens may impact your advertising, options for future-proofing your digital marketing strategy, and what we can learn from European advertisers impacted by GDPR.

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  • Five Factors to Consider Before Advertising on Amazon

    Webinars   March 13, 2019  

    Advertising on Amazon is a constant topic of conversation around many organizations, so if you find yourself wondering if it’s right for your brand, this webinar will help you weigh some of the considerations and provide a quick look at the math behind adding Amazon Advertising into your marketing mix.

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