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  • Handicapping the Race for Political Advertising in 2020

    Forward   September 19, 2019  

    Although there are significant differences in campaign spending, more than half of campaign budgets target paid media — and that share is expected to grow in 2020.

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  • Key Takeaways from the 2019 ANA Digital & Social Media Conference

    ANA Magazine   September 13, 2019  

    From AI to gen Z and everywhere in between, the 2019 ANA Digital & Social Media Conference covered all of the cutting-edge trends that will make a difference in your marketing today and in the future. In this piece, we cover our favorite speaker takeaways.

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  • ADA Title III Website and Mobile App Accessibility

    Webinars   September 10, 2019  

    In this webinar, Jim Rockney, partner at Reed Smith LLP, provided an overview of the current legal landscape for website and mobile application accessibility issues.

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  • What’s a Nano Influencer?

    ANA Magazine   September 7, 2019  

    Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

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  • Is it Time for an SEO Audit? 9 SEO Tips for Travel Websites in 2019

    Knowledge Partners   August 7, 2019  

    Mower shared nine SEO tips for travel marketers to use when identifying areas of opportunity in their SEO approach.

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  • Stepping Into the Virtual Unknown

    ANA Magazine   August 2, 2019  

    Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

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  • Five Tips for Content Marketing from American Express

    Event Recaps   August 1, 2019  

    American Express provided advice on cultivating an audience for one’s content and stimulating consideration.

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  • Anheuser-Busch: Effective Advertising in a World Where Consumers Block, Ignore, or Pay to Avoid Ads

    Webinars   July 24, 2019  

    Paolo Provinciali, head of US Media at Anheuser-Busch, shared how the brand approaches media planning, buying, and optimization to capture attention in a world where consumers block, ignore, or pay to avoid ads, and shared five tips on how to replicate it in any marketing organization.

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  • Optimize Your Approach to Performance Media Buying

    Webinars   July 17, 2019  

    In this webinar, explore common mistakes brands make when investing in paid media on two of the biggest platforms, Google and Facebook, and learn how brands like SafeAuto, LiveXLive, and Slingshot Health are taking innovative approaches to digital media buying.

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  • Fraud in Digital Advertising

    Webinars   July 10, 2019  

    In this webinar, learn about results from the latest ANA and White Ops study on measuring bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.

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  • Five Ways to Brace for 5G

    ANA Magazine   July 2, 2019  

    5G is expected to offer unprecedented capacity to support networking across vast numbers of devices — providing marketers with ample opportunities to get their messages out and grow their audiences.

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  • CMO Trend Brief: Voice Marketing, 2019 Edition

    Research Reports   July 2, 2019  

    This quick read highlights the must-know aspects of voice marketing and features a case study from Hellman’s/Best Foods detailing how the brand helped empower consumers in the kitchen with an Alexa skill called “Best Recipes.”

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  • Voice Marketing Infographic, 2019 Edition

    Research Infographics   July 2, 2019  

    Explore the ways voice-enabled technology is affecting the marketing industry, and review three important considerations for brands activating in the space.

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  • Voice Marketing Report, 2019 Edition

    Research Reports   July 2, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on voice marketing explores the ways the rapid adoption of voice-enabled devices is changing how consumers search for information, make purchases, and interact with the world around them.

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  • Acting On Principles

    Forward   June 11, 2019  

    The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

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  • Merging Traffic, Managing Lanes

    ANA Magazine   June 7, 2019  

    Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are trying to figure out how to make the best use of it.

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  • Thinking Outside the Cookie Jar

    Forward   June 6, 2019  

    Online consumer behavior is growing increasingly complex, and the humble cookie is no longer an adequate tool for tracking online movement. Marketers need a more sophisticated solution that collects disparate user actions into a unified portrait of the consumers’ time online.

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  • Now We’re 25: Digital Advertising Grows Up

    Knowledge Partners   June 4, 2019  

    Adobe surveyed the history of digital advertising from the first banner ad to the emergence of the GDPR.

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  • Digital Success Stories from the "I Love NY" Campaign

    Event Recaps   May 30, 2019  

    Empire State Development shared some examples of successful content marketing.

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  • Measuring Content Quality: Developing a Standardized Approach

    Event Recaps   May 30, 2019  

    OneSpot shared an approach to establishing a consistent measure of content quality that can be applied across channels.

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