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  • It's a New Dawn for Sleep Marketing

    ANA Magazine   August 12, 2022  

    While one in three Americans suffer from sleep deprivation, consumers remain skeptical about the benefits of devices designed to help people get a better night's rest. To assuage concerns, marketers are moving their focus to how sleep tech can help in improving one's overall health.

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  • The Future of Content

    Knowledge Partners   August 10, 2022  

    The Future of Content report by Variety Intelligence Platform offers a big-picture perspective of the massive landscape that is the convergence of the media and technology industries.

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  • 5 Inspiring Quotes on Brand Expression & Positioning

    Industry Insights   August 10, 2022  

    ANA events bring together some of the smartest and most-talented marketers in the industry to share insights and best practices that help ANA members get the most out of their own marketing efforts.

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  • Metaverse and Media

    Knowledge Partners   August 10, 2022  

    Variety Intelligence Platform combined its own analysis on the development of the metaverse with observations from a diverse group of experts who bring their own distinct perspectives to something the industry is only beginning to understand.

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  • Making Scents of Your Brand

    ANA Magazine   August 5, 2022  

    The acceleration in scent marketing is being fueled by consumers' post-pandemic thirst for real-world experiences. A powerful driver for human emotion, scent provides food brands with unique ways to stir engagement and fuel sales. As with other brand extensions, context is critical.

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  • How Brands Are Fighting Ad Fatigue with New Creative Strategies

    Industry Insights   August 5, 2022  

    Brands are somewhat obsessed with audience targeting, to the detriment of ad creative. Nielsen has long held that creative is responsible for about half of a campaign’s overall performance, with targeting much lower.

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  • Metaverse Deep Dive, with Media.Monks

    Marketing Futures Podcast   August 4, 2022  

    Catherine D. Henry and Lewis Smithingham of Media.Monks take us on a deep dive into the world of virtualization. They discuss how the rise of the metaverse will affect the future of work, product development, and, of course, marketing.

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  • How Automation & AI Can Enhance Customer Experience

    Industry Insights   August 2, 2022  

    Across all industries, most successful companies now rely on artificial intelligence (AI) to streamline their operations. For example, the automation of business processes has enabled companies to perform more tasks in less time, resulting in lower labor costs, increased output, and higher profit margins. At the same time, machine learning and AI-driven analytics have made it possible for organizations to make more informed and effective marketing decisions based on high-level insights pulled from data.

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  • How to Tailor Your DTC Website to Attract & Convert the Modern Consumer

    Industry Insights   August 2, 2022  

    As a DTC business, your brand’s website is the very heart of your operations. It introduces prospects to your products, showcases your brand, and keeps your shop up and running 24/7 — no matter where your customers are based.

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  • Leveraging Technology to Take Your In-Store Experiences to the Next Level

    Knowledge Partners   August 1, 2022  

    ICF Next’s Bindu Gupta shares tips on how marketers can leverage technology to surprise and delight customers in store.

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  • How to Create a Conversion-Boosting Referral Program for Your D2C Brand

    Industry Insights   August 1, 2022  

    As the D2C space rapidly expands, heating up the competition, many brands are leaning on the power of customer referrals to generate awareness and drive sales. Learn how your business can leverage the enthusiasm of your customers to grow a community of ambassadors who promote your growth by sharing about your D2C brand with their friends, family, colleagues, and social media networks.

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  • How D2C Brands Can Leverage Influencers and Affiliate Marketing

    Industry Insights   August 1, 2022  

    As D2C brands enjoy hyper-growth mode thanks to consumers’ increasingly digital habits, savvy marketers are looking to influencers and affiliate marketers to expand their reach. The key to running a successful campaign, regardless of which method you choose, is simple: design it around your goals and customers, and the results you desire will follow.

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  • The Customer's Journey into the Future, with Shiva Mirhosseini of AAA

    Marketing Futures Podcast   July 29, 2022  

    Shiva Mirhosseini, member of the Board of Directors at AAA and chairwoman of the Marketing Futures Committee, discussed customer journey disruption and the need for a new, modern marketing playbook.

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  • How to Create an Incredible AR Advertising Experience

    Industry Insights   July 28, 2022  

    Advertisers are eager to impress people with incredible experiences on augmented reality (AR.) The real magic of digital channels, from display banners to video to mobile ads, is in the new ways brands can tell a story to connect with an audience. AR is no different and, because it’s billed as an immersive experience, the stakes are particularly high to get AR creative right.

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  • How Companies Are Responding to the Reversal of Roe v. Wade

    Industry Insights   July 27, 2022  

    Many companies have responded with initiatives that empower women to advocate for and continue to have access to safe abortions. These efforts include an expansion of travel benefits, work relocation programs, and advocacy related investments.

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  • Brand Activations in the Metaverse: A Practical Case Study with Chipotle

    Event Recaps   July 27, 2022  

    Chipotle legal and marketing executives discussed how brands can address practical considerations and legal issues associated with metaverse marketing, while maintaining a focus on the business objective of delivering an innovative marketing campaign.

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  • Bank and Financial Services Marketing in 2022

    Pulse   July 27, 2022  

    Despite significant investment in AI, only 8 percent of banks are able to apply predictive insights from their machine-learning (ML) models to inform campaigns. And although banks know that time to insight matters, just 16 percent have standard protocols for algorithm development. By codifying, unifying, and centralizing key analytics and supporting processes, these organizations generate 5 to 15 percent higher revenue from their campaigns and launch them two-to-four times faster. The secret to at-scale personalization isn’t just the analytics. It’s the ecosystem organizations set up to use the analytics well.

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  • The What, When, Why, and How of a Brand Refresh

    Knowledge Partners   July 26, 2022  

    The agency VShift defined a brand refresh, distinguishing it form a rebrand, and shared tips for how to make it successful.

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  • Tapping into the Psychology of Clean Label

    B2 Awards   July 20, 2022  

    Ingredion’s brand position is to “be what’s next.” This thought leadership campaign is an example of the mission to deliver useful marketing that helps accelerate customer success by creating the next wave of consumer preferred foods – the email strategy is an integral part of delivering that message.

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  • How Tableau Reinvented Its Software Conference

    B2 Awards   July 20, 2022  

    Tableau Conference is one of the key touch points for Tableau Software. With continued pandemic challenges constraining the typical conference experience, TC21’s unique creative approach and engaging content impassioned both the core community, customers, and prospects beyond expectations.

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