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  • The CMO Perspective on Trust, Quality, and Brand Safety in Advertising

    Industry Insights   November 13, 2018  

    Jessica Rodriguez, president and COO, Univision Networks and Univision CMO, discusses the importance of trust and authenticity for her company and the role taking a stand on key issues plays in achieving both.

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  • CMO Trend Brief: Chatbots

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Chatbots provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Virtual Reality

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Virtual Reality provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Neuroscience

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Consumer Neuroscience provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Blockchain

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Blockchain provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

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  • CMO Trend Brief: Artificial Intelligence

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on AI provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Future of Programmatic

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

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  • CMO Trend Brief: Future of Retail

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omni-commerce.”

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  • CMO Trend Brief: Augmented Reality

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on AR provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Future Consumer

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Future Consumers provides marketers with expert perspectives, industry benchmark stats, and brand case studies around engaging this new, distinctive generation of consumers.

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  • CMO Trend Brief: Digital Transformation

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Digital Transformation provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this seismic shift in the market.

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  • CMO Trend Brief: Internet of Things

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Internet of Things provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Live Video

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Live Video provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this attention-grabbing tactic.

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  • The Ultimate Product Launch Playbook — Strategies Best Brands Use to Go to Market

    Webinars   November 8, 2018  

    In this webinar, Bazaarvoice walked through the anatomy of a successful product launch and provided strategies for every stage of your launch.

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  • Take a Ride on the Creative (Workflow) Side

    Industry Insights   November 8, 2018  

    Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.

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  • V8 — Campbell Soup: Leveraging Consumer Insights to Drive Growth

    Webinars   November 7, 2018  

    Campbell Soup shared how V8 tapped into unlikely sources for consumer insights to dramatically change course for the product and double its household penetration — with no increase in marketing spend.

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  • The Role of Premium Multi-Screen Video in an Ad Campaign

    Knowledge Partners   November 7, 2018  

    The Video Advertising Bureau identified six ways that TV and cinema can offer value to advertisers. In addition, the VAB provided a useful glossary of terms to help orient readers on a video media landscape that has undergone so many changes as of late.

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  • Crazy Rich Asians — Asian-American Marketing

    Multicultural Excellence Awards   November 4, 2018  

    Warner Bros. sought to create media buzz to promote the release of the film Crazy Rich Asians.

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  • Honoring Cultural Traditions

    Multicultural Excellence Awards   November 4, 2018  

    Advertising agency fluent360 created an inclusive holiday card, sent to its target demographic consisting of current and prospective clients, industry partners, and key subcontractors, to encourage people to embrace cultures and lifestyles of all kinds.

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  • A Song For Every Name

    Multicultural Excellence Awards   November 4, 2018  

    Coke engaged Hispanic consumers with audio ads featuring Spanish-language jingles celebrating names popular in the Hispanic community such as Ingrid and Ernesto.

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