Search Results for All Content (access may be restricted)

Search returned: 4972 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • The Ultimate Product Launch Playbook — Strategies Best Brands Use to Go to Market

    Webinars   November 8, 2018  

    In this webinar, Bazaarvoice walked through the anatomy of a successful product launch and provided strategies for every stage of your launch.

    view
  • Take a Ride on the Creative (Workflow) Side

    Industry Insights   November 8, 2018  

    Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.

    view
  • The Role of Premium Multi-Screen Video in an Ad Campaign

    Knowledge Partners   November 7, 2018  

    The Video Advertising Bureau identified six ways that TV and cinema can offer value to advertisers. In addition, the VAB provided a useful glossary of terms to help orient readers on a video media landscape that has undergone so many changes as of late.

    view
  • V8 — Campbell Soup: Leveraging Consumer Insights to Drive Growth

    Webinars   November 7, 2018  

    Campbell Soup shared how V8 tapped into unlikely sources for consumer insights to dramatically change course for the product and double its household penetration — with no increase in marketing spend.

    view
  • Destination Pride

    Multicultural Excellence Awards   November 4, 2018  

    PFLAG Canada brought attention to the struggle for equality in its global ad campaign that aimed to help the LGBTQ+ community.

    view
  • Xfinity Cultural Conduit — Featuring Black Thought

    Multicultural Excellence Awards   November 4, 2018  

    Comcast wanted to raise awareness and promote racial inclusivity for the African-American community while promoting Xfinity.

    view
  • Crazy Rich Asians — Asian-American Marketing

    Multicultural Excellence Awards   November 4, 2018  

    Warner Bros. sought to create media buzz to promote the release of the film Crazy Rich Asians.

    view
  • Lexus and Marvel's Black Panther Long Live the King

    Multicultural Excellence Awards   November 4, 2018  

    Lexus went beyond typical product placement in Marvel’s Black Panther film by connecting with influential cultural communities and showcasing Lexus in an uncharacteristic, new light.

    view
  • Honoring Cultural Traditions

    Multicultural Excellence Awards   November 4, 2018  

    Advertising agency fluent360 created an inclusive holiday card, sent to its target demographic consisting of current and prospective clients, industry partners, and key subcontractors, to encourage people to embrace cultures and lifestyles of all kinds.

    view
  • Type with Pride

    Multicultural Excellence Awards   November 4, 2018  

    NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.

    view
  • A Song For Every Name

    Multicultural Excellence Awards   November 4, 2018  

    Coke engaged Hispanic consumers with audio ads featuring Spanish-language jingles celebrating names popular in the Hispanic community such as Ingrid and Ernesto.

    view
  • Unexpected Experts

    Multicultural Excellence Awards   November 4, 2018  

    Xfinity strove to promote its sports app to Hispanic soccer fans during the 2018 World Cup.

    view
  • Chinese "Your Way" Campaign

    Multicultural Excellence Awards   November 4, 2018  

    JPMorgan Chase appealed to Chinese-Americans with an ad that evoked important elements of their culture.

    view
  • Chinese "Your Goals" Campaign

    Multicultural Excellence Awards   November 4, 2018  

    JPMorgan Chase strove to cultivate a connection with its Chinese-American target audience.

    view
  • Growing Up with More than One Flavor

    Multicultural Excellence Awards   November 4, 2018  

    Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

    view
  • Comcast Visions of King

    Multicultural Excellence Awards   November 4, 2018  

    As the 50th-anniversary commemoration of Dr. King's assassination approached, Comcast wanted to do something bold and inspirational in honor of his legacy.

    view
  • Xfinity Behind the Mask

    Multicultural Excellence Awards   November 4, 2018  

    Leveraging the excitement and conversation around the much-anticipated release of Marvel's Black Panther movie, Comcast partnered with Burrell to develop the Xfinity’s Behind the Mask campaign.

    view
  • Tongue-Tied

    Multicultural Excellence Awards   November 4, 2018  

    Walmart’s Tongued-Tied campaign sought to attract Spanish-dominant bicultural Hispanic consumers and build inclusivity through its messaging.

    view
  • Start Your Impossible

    Multicultural Excellence Awards   November 4, 2018  

    To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.

    view
  • These Brands Created a Better Customer Experience

    Event Recaps   November 1, 2018  

    The Wonderful Company, Del Taco, U.S. Bank, Brandman University, and Farmers Insurance offered insights on campaigns that leveraged storytelling, social media, and research to create emotional stories and products consumers are interested in.

    view

1234567 >>  Last (50)