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  • What the Virus Is (and Isn’t) Changing About Marketing

    ANA Magazine   October 23, 2020  

    Companies that don’t realign their priorities toward a digital-first strategy will cede their business to competitors, says Geoff Ramsey, chairman and co-founder of eMarketer. In an interview with ANA magazine, Ramsey discusses how the pandemic has put pressure on marketers to sharpen their online platforms and make sure their data reflects the new reality.

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  • Identifying Brand Opportunities in the Age of COVID-19

    Webinars   October 22, 2020  

    In this webinar, learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T, and Disney — consistently spend disproportionately on OOH.

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  • A Refreshed Interest in Design

    B2B Marketer   October 21, 2020  

    With digital engagement accelerating, B2B marketers are starting to soup-up the look of their websites and other assets. However, many companies have a hard time connecting improved design with the top and bottom lines.

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  • Extended Reality Report, 2020 Edition

    Research Reports   October 21, 2020  

    The 2020 Marketing Futures Extended Reality report features expert perspectives, key stats, and real-world examples related to this important industry trend.

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  • Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates

    Knowledge Partners   October 20, 2020  

    Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of more than 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.

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  • Marketers Search for Light in the ‘Dark Web’

    ANA Magazine   October 16, 2020  

    Despite growing privacy concerns among consumers and a lurch toward the ‘dark web,’ brands can still drive actionable insights from social listening.

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  • The New Brand Citizenship: Welcome to the Age of Brand Action

    Webinars   October 14, 2020  

    In this webinar, learn how to connect your brand strategy, corporate reputation, and media strategy to turn purpose and values into a meaningful brand citizenship action plan that drives growth while doing good.

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  • The Future of Content: How Brands Can Adapt to the New Normal

    Knowledge Partners   October 14, 2020  

    There has never been a set of challenges like what we’ve collectively faced over the past few months. Marketers, along with consumers, are working hard to navigate our new reality.

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  • How to Manage Distinct Brand Assets

    Ask the Expert Answers   October 14, 2020  

    How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?

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  • Brands Are Cultivating New Ways to Help Communities

    ANA Magazine   October 9, 2020  

    Following the initial rush among brands and organizations to donate money and supplies, some companies are opting to build on their relief efforts and assist the community at large.

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  • How to Use Blockchain Technology

    Ask the Expert Answers   October 7, 2020  

    How does blockchain affect marketing, and how can it help marketers?

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  • A Better Normal: Activating Live Events During COVID

    Webinars   October 6, 2020  

    In this webinar, the APR team and other industry experts discussed observations and considerations for activating live events in a safe manner.

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  • Reversing the Decline of American Brands in Europe

    ANA Magazine   October 2, 2020  

    Since the coronavirus outbreak, European consumer perceptions of American brands have worsened, and purchases have declined. There are various marketing strategies to deploy to get things back on track.

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  • Blog Post Syndication Calendar 2021

    Tools   October 1, 2020  

    A report to track editorial calendar opportunities and their associated deadlines.

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  • Agile Content Marketing Calendar 2021

    Tools   October 1, 2020  

    Use this calendar template to keep track of your content marketing efforts through an agile approach.

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  • Marketing Communications Calendar 2021

    Tools   October 1, 2020  

    Use this professionally designed calendar to organize and communicate all of your marketing activities.

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  • It Pays To Be Positive

    Knowledge Partners   October 1, 2020  

    Ahead of a highly emotional election season and amid a global pandemic, positive context matters to customers and to a brand's bottom line. Read the latest research from Pinterest to learn why it pays to be positive.

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  • Webinar Promotions Calendar 2021

    Tools   October 1, 2020  

    Use this tool to create a webinar promotions calendar that will allow you to plan and monitor your promotional activities throughout the year.

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  • Video Marketing Posting Calendar 2021

    Tools   October 1, 2020  

    Use this calendar to organize the dates of distribution for your video marketing program.

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  • Retail Re-Up: The Next Normal of Social Advertising

    Webinars   September 30, 2020  

    This webinar offered insights into the next generation of omnichannel retail.

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