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  • 2019 Year In Review: Brand Sponsorships By The Numbers

    Knowledge Partners   June 4, 2020  

    In this whitepaper from Hookit, learn about social-media trends in the sports marketing landscape after COVID-19.

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  • Social Sponsorship: Trends With Sports On Lockdown

    Knowledge Partners   June 4, 2020  

    In this whitepaper from Hookit, learn about social-media trends in the sports marketing landscape after COVID-19.

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  • How Brands Can Promote Racial Justice

    Ask the Expert Answers   June 4, 2020  

    ANA’s Ask the Expert research service answers the question, "How are brands responding to the current movement for racial justice? And how do I address this issue in my organization?"

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  • How to Go Big

    ANA Magazine   May 29, 2020  

    Marketers for smaller brands don’t have the same resources as their counterparts at bigger companies. But there’s still a great deal that smaller brands can learn from their larger competitors when it comes to maximizing their marketing activities.

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  • Marketing’s Vital Role in Tackling the COVID-19 Pandemic

    Webinars   May 29, 2020  

    In this webinar, MASB highlighted the research-supported five essential areas of action marketers can take to support consumers during this anxious time and – as quickly as possible – foster an economic recovery afterward.

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  • Experience Essentials: Building Connected Experiences in the Era of Algorithmic Marketing

    Knowledge Partners   May 28, 2020  

    Adobe examined the basics of customer experience (CX) — the building blocks you’ll want to have in place to sustain customer experience management (CXM) success.

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  • eConsultancy 2020 Digital Trends - Advertising in Focus

    Knowledge Partners   May 28, 2020  

    eConsultancy and Adobe looked at the extent to which companies are putting advertising at the forefront of their customer experience endeavors in response to the COVID-19 pandemic.

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  • Brand Positioning Statements

    Ask the Expert Answers   May 28, 2020  

    ANA’s Ask the Expert research service answers the question, “How do I create a brand positioning statement?”

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  • OREO: Living Our Purpose to Playfully Connect to Fans

    Webinars   May 27, 2020  

    In this webinar, Oreo explained how its brand has not only stayed relevant across generations and cultures, but has also found a deeper emotional connection to its fans by living its purpose.

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  • Winning the Holiday Season with “Joy Night In”

    Event Recaps   May 21, 2020  

    Campbell’s drove sales and secured coveted real estate at Walmart during the most competitive time of the year — the Christmas holiday season.

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  • Leaning Into Tribalism: How Brands and Retailers Are Winning in the New Normal

    Webinars   May 21, 2020  

    This presentation explored the origins of today's often-ugly tribal consumer landscape, how it's affecting the retail market, and how visionary business leaders are turning it into gold.

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  • Three Tips for Modernized and Humanized Marketing

    Event Recaps   May 21, 2020  

    CPG company Henkel urged marketers to break down silos and invest in data collection and content creation.

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  • The Tipping Point: Applying Shopper Marketing Principles to Retailer E-Commerce

    Event Recaps   May 21, 2020  

    Elizabeth Bleser, senior vice president of integrated media at Blue Chip, and Brandon Nolte, associate director of biddable media at Blue Chip, provided quick-turn solutions for brands to get their retailer e-commerce business up and running, along with guidance for a long-term retailer e-commerce strategy.

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  • Creativity Built On 5G

    Event Recaps   May 21, 2020  

    RYOT Studio offered a glimpse of some of the current and future applications for 5G technology.

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  • Don't Market To Gen Z, Engage Them

    Webinars   May 20, 2020  

    This webinar, led by Rutgers University professor Mark Beal, author of Decoding Gen Z and the recently published, Engaging Gen Z, delved into Gen Z's preferred media, the brands that are leading the way in reaching Gen Z, and the critical difference between ineffectively marketing to Gen Z and effectively engaging this all-important cohort.

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  • Influencer Marketing

    Ask the Expert Answers   May 20, 2020  

    Influencers are powerful. To foster trust, credibility, and cultural relevance, many brands are utilizing influencers to ignite sales, form strategic engagement plans, and resonate emotionally with people through establishing value and purpose.

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  • Twitch in 2020

    Event Recaps   May 19, 2020  

    John Koller, VP of Marketing at Twitch, discussed how brands and their agency partners can utilize Twitch in esports, gaming, as well as evolving channels.

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  • Using Influencers to Celebrate Life’s Moments

    Event Recaps   May 19, 2020  

    Bosch Automotive Aftermarket group and Bailey Lauerman teamed up in a campaign for the brand’s high-performance windshield wipers. The campaign called “No Rain Checks” celebrates the people who go out and experience life’s important moments, whatever the weather and was supported through a broadcast, radio, digital and social media plan. Learn how Bosch shifted its national messaging from product feature to lifestyle-focused to better address its audience - and hear from Bailey Lauerman’s influencer marketing experts on what it took to speak authentically to the brand’s followers.

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  • How to Create a Successful Influencer Program

    Event Recaps   May 19, 2020  

    Working with meticulously picked influencer talent, Finish Detergent was able tap-into a cultural insight and authentically integrate into a Hispanic woman’s household story; thereby evolving mindsets and driving proven sales from the influencer effort.

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  • 2020 Vision: Trends to Define the Next Decade and Guide Content Marketing

    Event Recaps   May 19, 2020  

    Geoff Colon, Head of Brand Studio at Microsoft, discussed trends that will help to define the next decade — updated based upon COVID-19 — and how those trends impact content marketing strategies.

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