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  • Marketers Bulk Up Their Content Marketing Efforts

     ANA Magazine   July 23, 2021  

    As people return to a post-pandemic life, marketers are going to need to reevaluate their content marketing strategy if they want to stay viable and keep their audiences engaged. Producing content that brings meaning to people’s lives is shaping up to be the biggest challenge, along with devising new measurement tools.

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  • Scoring the Right Mix Between the Art and the Science

     B2B Marketer   July 21, 2021  

    Amid a growing reliance on data, taking a gut check still holds a good deal of value for B2B marketers readying a new advertising or marketing campaign. It’s not a zero-sum game, of course. But as they get better at scrubbing their data and making sure it’s up to date, marketers will have an easier time striking an amicable balance between the data and human intuition.

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  • How Marketers Sharpen Their Personalization Playbook

    Forward   July 20, 2021  

    Adding personalization to marketing and advertising programs seems pretty straightforward (at least on paper). However, to generate the most value out of personalization, brands need to establish a framework that empowers teams across the enterprise, while maintaining governance regarding the company’s business processes.

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  • Purpose Drives Land Rover Awards Program

     Greater Good   July 19, 2021  

    Land Rover’s Defender Above and Beyond Service Awards were created to honor the return of the Defender model to the U.S. market and its long history of service to help those in need. But the program also serves as a marketing hub to assist nonprofit organizations and help them show the positive impact they have at the local level.

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  • Striking a Positive Tone

     ANA Magazine   July 16, 2021  

    Marketers are adapting their messaging as the U.S. starts to emerge from a tragic period. But without a single ecstatic moment to mark the pandemic’s end, brands will have to continue to recalibrate their strategies and update their ad creative on a fairly constant basis.

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  • Livestream Shopping Takes Center Screen

     ANA Magazine   July 14, 2021  

    A marriage of entertainment and e-commerce, livestream shopping is engaging and fast-gaining in popularity. ANA magazine reached out to Ali Fazal, VP of marketing at influencer marketing platform GRIN, to learn more about how brands can get in on the trend.

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  • The Untapped Potential of B2B Customer Loyalty Programs

     Event Recaps   July 12, 2021  

    Speakers from PwC’s Loyalty Center of Excellence discussed the benefits of B2B loyalty programs, the various types of B2B loyalty programs, and five actions for making B2B loyalty work.

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  • Making Websites and Digital Content Accessible

    Ask the Expert Answers   July 8, 2021  

    ANA’s Ask the Expert research service answers the question, “What can brands do to make digital content more accessible to audience?"

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  • What Happens When You Stop Selling: How an Iconic Brand Is Challenging the Norm by Embracing Its Roots

     Session Videos   July 8, 2021  

    In this video, Kraft-Heinz’s Jess Vultaggio and Johannes Leonardo’s Emily Garvey Elias pull back the curtain to showcase the magic that can happen when brands prioritize “anti-advertising” strategies, stop apologizing, and start embracing the most optimistic role they can play in people’s lives.

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  • The Three Roles of Creative in Marketing

     Session Videos   July 8, 2021  

    In this video, lean how Yum! Brands’ experience globally argues that there are three main roles of creativity: making the brand culturally relevant; helping the brand break through, and; reinforcing the distinctive nature of the brand and its offerings.

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  • Fueling Campaign Performance with Intelligent Creative

     Session Videos   July 8, 2021  

    In this video, the Ad Council discusses how dentsu’s Attention Lab powered by VidMob leveraged AI and machine learning to optimize creative with a platform-first design approach, dramatically boosting social ad performance for the Ad Council’s “Seize the Awkward” campaign, focused on mental health awareness and youth suicide prevention.

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  • Innovating Today, Envisioning Tomorrow: The Path to Convergence

     Session Videos   July 8, 2021  

    In this video, join industry experts to learn how marketers can most efficiently achieve brand goals using both formats today and in the future.

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  • The New Consumer Contract, with Erich Joachimsthaler of VIVALDI

     Marketing Futures   July 2, 2021  

    Put on your thinking caps, folks, we’re getting heady with today’s guest, Erich Joachimsthaler, Phd., the founder and CEO of VIVALDI and author of new book The Interaction Field. We’re talking the intangible (but very real) value of a brand through the lens of the digital business models available today that can go beyond market challenges and solve problems for society. Simple stuff, right?

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  • Brands Crank Up Efforts to Diversify Their Product Portfolios

     ANA Magazine   July 2, 2021  

    For marketers diversifying their product portfolios, the aim is to build on the existing strengths of a brand while actively engaging a new set of customers. But in pursuing such a strategy, marketers have to be careful not to dilute the characteristics that have made their company so popular already.

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  • Cannes Condensed: Crisis Shapes Character and Fuels Creativity

     Knowledge Partners   June 30, 2021  

    A condensed view of six key themes and learnings from the Cannes Lions events, supported by examples from the Festival and with ideas for additional reading.

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  • Financial Automation in Media

     Session Videos   June 29, 2021  

    In this video, Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

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  • The Subscription Economy in 2021

     Ask the Expert Answers   June 29, 2021  

    ANA’s Ask the Expert research service answers the question, “How has the subscription economy evolved, both from a consumer and a brand perspective?"

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  • Financial Automation in Media

     Event Recaps   June 29, 2021  

    Corporate Spending Innovations discussed how automation can benefit a variety of marketing functions, including enterprise resource planning, accounts receivable, invoicing, and payments.

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  • Rethinking “Brand” for the Rise of Digital Commerce

     CMO Content   June 29, 2021  

    As the business world looks toward a post-pandemic world, the marketing discipline needs to rethink the way it talks about brand, and reframe it for a world of digital commerce, algorithms, and almighty walled gardens.

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  • The Evolution of Gender-Related Marketing

     Champions of Growth   June 28, 2021  

    An increasing number of companies realize that moving beyond the binary of gender-related marketing is not only good business, it cultivates brand affinity among communities that might not otherwise pay attention to their products and services.

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