Search Results for All Content (access may be restricted)

Search returned: 5866 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • In the Battle for Attention, Marketers Are Going Long

    ANA Magazine   September 14, 2019  

    To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.

    view
  • Dialing Up Creative Strategies for Radio Ads

    Forward   September 12, 2019  

    Akin to brand identity, every radio commercial (or campaign) has its own unique idea, personality, tone, and voice.

    view
  • From Commodity To Crushing It: Creating Brand Preference In A Seemingly Mundane Category

    Webinars   September 12, 2019  

    In this webinar, learn how Charlotte Pipe has created true brand preference through its award-winning campaign, and proved that U.S.-made products can not only survive, but thrive.

    view
  • Crafting Radio Creative That Works!

    Webinars   September 12, 2019  

    In this webinar, get empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.

    view
  • American Heart Association: Five Keys to Reaching 1 Billion People a Month

    Webinars   September 11, 2019  

    The American Heart Association discussed the tools, strategies, and storytelling they employed in their content marketing, as well as the results they achieved in the process.

    view
  • What’s a Nano Influencer?

    ANA Magazine   September 7, 2019  

    Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

    view
  • DTC Market Delivers New Opportunities for Traditional Brands

    ANA Magazine   September 6, 2019  

    Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money.

    view
  • Internet of Things Report, 2019 Edition

    Research Reports   September 4, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Internet of Things features case studies, expert perspectives, and actionable tips for brands who want to learn more about the trend and leverage the opportunities it’s creating for marketers.

    view
  • Internet of Things Infographic, 2019 Edition

    Research Infographics   September 4, 2019  

    Get smart on the ways brands are leveraging the Internet of Things and understand the affect this trend is having on the marketing industry.

    view
  • CMO Trend Brief: Internet of Things, 2019 Edition

    Research Reports   September 4, 2019  

    This quick read sums up the must-know aspects of the Internet of Things for marketing leaders who want to get ahead of the curve on this growing trend.

    view
  • How to Get Sustainers Committed for the Long Haul

    Public Videos   August 28, 2019  

    Consideration when running sustainer canvassing programs include partner briefings, payment structures, and handling complaints.

    view
  • United Way 132 Years Young...and Counting

    Session Videos   August 28, 2019  

    In this video, United Way Worldwide Chief Marketing Office Lisa Bowman took the audience through the organization’s three-year brand transformation journey.

    view
  • How to Get Sustainers Committed for the Long Haul

    Event Recaps   August 28, 2019  

    At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.

    view
  • How to Get Sustainers Committed for the Long Haul

    Session Videos   August 28, 2019  

    In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day when it comes to sustaining long-term donors.

    view
  • Getting B2B Prospects Through the Sales Funnel Faster

    B-to-B Marketer   August 28, 2019  

    Strategically placed content is the most effective way to cater to specific individuals and facilitate the buyer journey.

    view
  • United Way 132 Years Young...and Counting

    Public Videos   August 28, 2019  

    Key to United Way’s brand transformation was messaging that increased awareness, rebuilt trust, and energized donors.

    view
  • How Charities Work with Brands to Raise Funds and Awareness

    Event Recaps   August 27, 2019  

    At a panel discussion during the ANA’s 2019 Nonprofit Conference in Chicago, experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.

    view
  • Meeting the Next Generation Where They Are

    Session Videos   August 27, 2019  

    In this video we explored how girls are setting the pace for some of the most important innovations at Girls Scouts of the USA.

    view
  • How Charities Work with Brands to Raise Funds and Awareness

    Session Videos   August 27, 2019  

    In this video, a panel of experts at nonprofit organizations offered insights into a more realistic view of the issues, challenges, and successes that marketers face every day.

    view
  • Creature Comfort

    ANA Magazine   August 23, 2019  

    For a quarter century, the American insurance provider Aflac has been working behind the scenes with members of the medical community to improve health care options for young cancer patients. The centerpiece of its latest initiative, "My Special Aflac Duck," is a comfort toy that kids instantly warm to.

    view

1234567 >>  Last (50)