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  • Balancing Linear TV and OTT Advertising in a Topsy-Turvy Market

    Forward   July 7, 2020  

    The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

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  • AI Can Make the World Better—Here’s How

    Industry Insights   July 2, 2020  

    Many times when people hear the word “AI,” they think of a Terminator-esque dystopia where people are becoming disconnected from themselves, where technology is replacing human connection and personability.

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  • How Marketing Must Evolve in the Era of Social Distancing and Beyond

    Webinars   July 2, 2020  

    In this webinar, Erik Huberman, CEO & Founder of Hawke Media, discussed actionable tips to leverage the shift in demand to increase customer engagement and build community in the months to come.

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  • The Intersection of Social Media and Influencer Marketing

    Insight Briefs   June 30, 2020  

    The explosion of the internet in the early 2000s transformed the ways brands engage with consumers. The rise of social media has only further shifted engagement models from focusing on television, print, and radio ads, to investing more in social platforms. In the past, brands used traditional marketing channels to deliver a single ad to millions of people. The migration of consumers from television and print to digital has led to a surplus of customer data that can be used to develop hyper-personalized ads that can be delivered to the millions of customers active on digital channels.

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  • The Transformation of TV

    Insight Briefs   June 30, 2020  

    This Insight Brief discusses the ways advertisers and content creators are leveraging TV today. What was once a broadcast medium that shared one message to a large audience, TV is now capable of so much more including targeted ads and content that facilitates viewer engagement.

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  • How to Create Engaging Virtual Events during Social Distancing and Beyond

    Webinars   June 29, 2020  

    In this webinar, Ben Holland, On Q Financial’s Vice President of Marketing and former president of the American Marketing Association Phoenix Chapter, shared best practices for virtual events to help you improve your presentations and engage your audience.

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  • Frito-Lay: How to Reignite Brands by Carving Out New and Unexpected Territories

    Webinars   June 26, 2020  

    Marissa Solis, senior vice president, core brands at Frito-Lay, shared how brands like Doritos and Cheetos don't need to reinvent themselves – they need to use the brand's preexisting personality, consumer passions, and values to reignite the role they play in the lives of snackers.

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  • A+E Networks Virtual Insights, with Chad Crawford, Chief Brand Officer at CKE Restaurants

    Session Videos   June 25, 2020  

    A+E Networks Virtual Insights welcomed Chad Crawford, Chief Brand Officer at CKE Restaurants to share how the CKE brands and their franchisees are pivoting their offerings and their messaging in response to the Coronavirus pandemic.

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  • Customer Experience in the Post-COVID-19 Era

    Event Recaps   June 25, 2020  

    Rishi Dave from Vonage, a global business cloud communications firm, discussed the customer experience in the post-COVID-19 environment, including how enterprises can leverage technology to manage new operational challenges like remote collaboration while increasing productivity.

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  • LGBTQ+ Consumers

    Ask the Expert Answers   June 24, 2020  

    ANA’s Ask the Expert research service answers the question, "How can I reach the LGBTQ+ Community in a meaningful way?"

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  • Keeping the Customer at the Center of Your Data Strategy

    Event Recaps   June 24, 2020  

    Steve Monteith, VP of marketing at the United States Postal Service, provided insights about bridging offline to online data, addressing the data barriers that prevent organizations from using data to fuel real-time decision-making to improve efficiencies, drive innovation, and enhance the customer experience.

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  • The Value of a Brand Safety Officer

    Webinars   June 23, 2020  

    Christine Desrosiers, Brand Safety Officer in Residence and Neal Thurman, Co-founder, discussed the origins of BSI and how it benefits the digital advertising ecosystem.

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  • Navigating Sports Partnerships in the Age of COVID-19

    Event Recaps   June 23, 2020  

    Dunkin’ Brands and Fenway Sports Management (FSM) discussed the sports agency/brand relationship, the work they’ve executed together in the past, and the state of sports partnerships during the coronavirus pandemic.

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  • Four Steps to Building an Identity-Based Marketing Strategy

    Forward   June 23, 2020  

    The only way to future-proof against the evolving adtech-martech ecosystem is to design a marketing strategy with an identity-based approach at its center. But that’s no easy task. Doing so successfully requires four critical building blocks.

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  • Media Mix Modeling: A Case Study in Optimizing Digital and Direct Mail Spend

    Event Recaps   June 23, 2020  

    Pluris Marketing Chief Strategy Officer Mark Voboril used a case study to show how media mix modeling drives changes in digital investments and direct mail, leading to higher sales and marketing ROI.

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  • An Evolving Approach to Experiential: Converting Physical to Virtual

    Event Recaps   June 23, 2020  

    During the COVID-19 pandemic, Bump Club & Beyond successfully re-imagined the summer camp experience to drive dynamic virtual engagements.

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  • Three Ways for Marketers to Extract More Value from Video Content

    Forward   June 18, 2020  

    To bolster and exceed their ROI goals, marketers need systems and processes to enable their teams and partners to leverage video assets without any friction or slowdowns.

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  • Progressive Insurance’s In-House Approach to Influencer Marketing

    Webinars   June 17, 2020  

    In this webinar, Progressive Insurance explored the meteoric rise of influencer marketing.

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  • Navigating Changing Consumer Behavior during COVID-19

    Webinars   June 16, 2020  

    In this webinar, data, insights, and consulting leader Kantar examined how consumers and brands have been transformed by COVID-19 and provided guidance for how brands can emerge stronger in the years ahead.

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  • Brand Engagement During Times of Crisis

    Event Recaps   June 16, 2020  

    In the midst of the Covid-19 pandemic, brands have been forced to relate to consumers in new ways. Chicago-based agency Blue Chip shared opportunities for brands amid the disruption.

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