Search Marketing Knowledge Center

Influencer Marketing Campaign Plan and Timeline

Tools September 29, 2023

Use this tool to ensure the successful execution of an influencer marketing campaign.

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Agile Content Marketing Calendar 2024

Tools September 29, 2023

Use this calendar template to keep track of your content marketing efforts through an agile approach.

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Blog Post Syndication Calendar 2024

Tools September 29, 2023

A report to track editorial calendar opportunities and their associated deadlines.

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Content Marketing Editorial Calendar 2024

Tools September 29, 2023

Use this calendar template to keep track of your content marketing and distribution efforts.

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Marketing Communications Calendar 2024

Tools September 29, 2023

Use this professionally designed calendar to organize and communicate all of your marketing activities.

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Video Marketing Posting Calendar 2024

Tools September 29, 2023

Use this calendar to organize the dates of distribution for your video marketing program.

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Webinar Promotions Calendar 2024

Tools September 29, 2023

Use this tool to create a webinar promotions calendar that will allow you to plan and monitor your promotional activities throughout the year.

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5 Concerns AI Developers Need to Prevent from Materializing

Industry Insights September 29, 2023

From machine learning algorithms to ChatGPT, artificial intelligence (AI) has been invaluable for companies looking to streamline operations and amplify work output, sales, and overall business success. AI-powered home products like cleaning robots and security systems have also helped make life easier and better for consumers. However, while the AI industry has brought forth innumerable benefits, it has also been found to pose some critical concerns.

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Marketers Need to Have a Frank Discussion About Chatbots

ANA Magazine September 29, 2023

While the cost savings and marketing efficiencies chatbots offer are real, they come with potentially severe and growing risks, ranging from copyright infringement to misinformation. Whether marketers deploy generative AI chatbots for advertising campaigns or to improve workflow in-house, they need to understand the legal and ethical sand traps and proceed with a plan.

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State of the Whole Brand

Knowledge Partners September 29, 2023

Barkley examines the dynamic capabilities and market performance of brands that see their entire organization as a holistic system.

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Agency Creativity Is Essential for Best Client Outcomes

Industry Insights September 28, 2023

Consultant Michael Farmer caused a bit of a stir recently in an industry Q&A. Farmer recently documented the transformation of Huge by CEO Mat Baxter in a book entitled Madison Avenue Makeover. On the heels of this, in a Q&A published by Contagious, he echoes themes from his book that takes the agency world to task for worrying more about awards than delivering performance and creating thoughtful business models.

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Can Movie Theaters Still Reel in Advertisers?

Champions of Growth Podcast September 27, 2023

Mike Rosen, chief revenue officer at National CineMedia (NCM), which sells ads for movie theaters, joins host Matthew Schwartz to talk about the company’s new advertising services, why brands tend to underestimate the value of running in-theater spots, and whether movie theaters may be in for some reinvention.

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Core Values Worksheet

Tools September 27, 2023

A professionally designed template to help you craft your core values.

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How to Maximize Your Healthcare Brand's Success with Less Budget

Industry Insights September 27, 2023

Artificial intelligence (AI), with its ability to consume and organize massive amounts of data, offers us an unparalleled and unbiased view into how an organization stands in the world. New AI platforms can offer competitive insights on how your organization and your competitors are discussed in news, blogs, forums, and social and owned channels. They can analyze trends, brands, behavior, sentiment, and channels at scale.

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These B2B Ads Are Actually Funny

Industry Insights September 27, 2023

Humor is a universal connector. It binds people together through moments of joy and entertainment — and in the case of advertising, it can help educate consumers without them feeling bored or “marketed to.” All marketers know that appealing to consumers is a delicate balance of resonant narratives and emotions.

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Sharing Is the Major Ingredient for Revenue Marketing

B2B Marketer September 27, 2023

While revenue marketing is ultimately about transitioning marketing from a cost center to a revenue driver, that doesn't mean B2B companies can ignore objectives like brand-building and bolstering the customer experience. Despite the inherent friction between the two, sales and marketing alignment is crucial.

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Granular Creative Taxonomies: The Unsung Heroes of the AI Revolution

Industry Insights September 27, 2023

In recent months, AI is everywhere you look – and that includes advertising. Unprecedented advances in machine learning and data analysis have unlocked new frontiers in creative optimization and personalization, bringing an aura of excitement, anticipation, and even fear that resonates through the industry and beyond.

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The Five Stages of Generative AI Marketing Maturity

Money Slides September 27, 2023

AI consulting firm CognitivePath describes the five stages that marketers should embark upon as they strive to incorporate generative AI into their work — stages that proceed from “Ad Hoc” all the way to “Pioneering,” the highest level of maturity.

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The Soundtrack of the Super Bowl: The Role of Music in Big Game Ads

Knowledge Partners September 27, 2023

Pulling from a wealth of proprietary research and using popular Super Bowl commercials for examples, System1’s Steve Olenski reviews the role music can have in making an ad a smash hit or a disastrous flop with consumers.

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