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Radio Dials Up the Audio Experience Post-Pandemic
Forward June 17, 2021As COVID restrictions began lifting late last year and consumers started to circulate again, radio harnessed what makes it such a special medium for consumers, with a renewed focus on creating immersive experiences built on trust.
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Technology Unleashes Creativity for Brands
Forward June 15, 2021For technology to add real value for creative teams, it must meet the growing complexity of building, managing, and distributing marketing assets. It also needs to improve the entire creative flow — not just introduce more tools, additional processes, and unwelcome tasks.
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Fighting Poverty Sustainably
Greater Good June 14, 2021The mission of the outdoor company Cotopaxi is to combine eco-friendly products with fair labor practices and poverty alleviation. It’s infused throughout the operation, in everything from how the company sources material for its colorful fluorescent backpacks, sweaters, jackets, and other gear to its product-design process.
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Building Your Own Table, with Selle Evans of Masterly Business Solutions
Marketing Futures June 11, 2021We here at the Marketing Futures Podcast are tired of "waiting for a seat at the table." That's why we're taking inspiration from today's guest and building our own! Selle Evans founded Masterly Business Solutions to help women of color grow their businesses through the power of data-driven personalization, and on today's episode she talks about common mistakes made by young companies, as well as take us through a step-by-step marketing personalization case study.
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Partly Sunny! Forecasting Improvements in Multicultural Targeting Data
Webinars June 9, 2021In this webinar, leading data providers and identity services Acxiom, Throtle, V12, and Webbula discussed the multicultural commitments they’ve made, how they measure improvement, and the plans they have for increasing the quality of race/ethnicity data that’s critical to relevant advertising campaigns.
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ANA/Swayable ESG Brand Perception Index
Industry Insights June 9, 2021Available to ANA members only and conducted independently from brands, the index lists the top 20 ranked brands in the U.S. across seven verticals, along with key insights. The index is based on daily surveys of consumer opinions on the environmental, social, and governance performance of more than 430 brands.
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How Better Cybersecurity Creates Better Customer Experiences
Webinars June 9, 2021In this webinar, Richard Bird, Chief Customer Information Officer at Ping Identity, shared how having unified digital identity experiences can create seamless and personalized customer interactions, which in turn drives revenue and customer loyalty.
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How Carhartt is Building a Better World with Purpose
Event Recaps June 8, 2021Carharrt discussed how it lives out its brand purpose.
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Raising Funds and Awareness for Sick and Injured Kids
Event Recaps June 8, 2021Children’s Miracle Network Hospitals described how it has changed its approach to communications to better serve the needs of corporate partners.
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Companies Bolster Brand Identity with Modernized Logos
ANA Magazine June 4, 2021In thinking about creating a brand identity with a modernized look and feel, it’s important that marketers update their logos without losing the familiarity that sparked a connection with consumers in the first place.
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How Brand Experiences Drive Customer Experience with First-Party Data
Webinars June 2, 2021In this webinar, Jonathan Yaffe, CEO and co-founder of AnyRoad, shared how data-driven experiences can help build a complete customer profile while creating an enjoyable experience for the user.
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Account Based Marketing Is Alive and Well. Here’s How to Make It Work!
Webinars June 2, 2021In this webinar, learn why successful ABM stems from the right mindset, followed by the proper data collection, analytics, and technologies necessary to execute ABM effectively within your organization.
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How to Write Successful Creative Briefs
Ask the Expert Answers June 1, 2021What makes for a great creative brief, and how do I write one?
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The Pot Market Is Blazing New Trails
ANA Magazine May 28, 2021A growing number of states are moving toward legalizing recreational use of marijuana and publishers are getting more accepting of cannabis-themed advertising. Nevertheless, achieving scale will likely be a long slog for brands that want to join the fray. For clues as to how cannabis might eventually emerge as an everyday product, marketers should take a closer look at the CBD space.
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The Dirty Work of Transformation, with Michael Collins of CFA Institute
Marketing Futures May 27, 2021Michael Collins is a transformer. Not the "able to turn into a midsize sedan" type, the "completely reimainge how an organization engages its customers" type. He joins us to take us through the journey of his latest transformation at the CFA Institute.
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How Unilever is Using Technology to Drive Brand Through Conversion
Webinars May 26, 2021In this webinar, Aki Technologies and SmartyPaws shared the story of their partnership and collaboration leveraging Aki’s personalization at scale technology and the role that this technology plays in driving brand through conversion.
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Building Lifetime Value Is a Long-Term Commitment
B2B Marketer May 26, 2021At the height of the pandemic, B2B marketers placed a much bigger emphasis on supporting existing relationships and cultivating lifetime value. As things start to ease up and acquisition-level marketing commands more budget, it’s crucial that marketers not lose the momentum they built up over the past year with their long-term customers.
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The Bottom-Line Value of Diverse and Inclusive Influencer Marketing
Session Videos May 26, 2021People expect more from their favorite brands. In this video, learn why, in addition to quality, value, and a good experience, they also want brands to support diversity, equality, and sustainability — beyond mere policies and promises.
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Calling All Classics: How Authenticity Influences Crocs' Ambassador Strategy and Drives Results
Public Videos May 25, 2021Crocs has leveraged ambassador authenticity and collaborations to drive brand awareness and consideration.
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From Attention to Intention: Building More Trust and Credible Connections with the Help of Technology
Session Videos May 25, 2021In this session, dig into how the right strategy, the right partnerships, and the right technology can elevate and strengthen relationships across all stakeholders and ultimately drive more intention and outcomes from influencer marketing.
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