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  • The Evolving Role of the Celebrity Spokesperson

    ANA Magazine   April 19, 2019  

    Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

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  • Upcoming Research on TV Advertising in a Connected World

    Event Recaps   April 16, 2019  

    The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

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  • Northwell Health: Digital & Social Case Study

    Event Recaps   April 16, 2019  

    Northwell Health is New York State's largest health care provider and private employer, with 23 hospitals, more than 650 outpatient facilities and nearly 15,000 affiliated physicians. In this session, hear from Christina Stolfo, Director, Audience Development at Northwell Health who will share insights on recent digital campaigns and the data-based strategies that made them successful.

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  • Time for a New Media Supply Chain

    Industry Insights   April 13, 2019  

    Procter & Gamble Chief Brand Officer Marc Pritchard called for the creation of an entirely new media supply chain to address the significant challenges facing the industry in transparency, brand safety, and privacy.

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  • IHOP: Keeping an Iconic Brand Relevant

    Session Videos   April 12, 2019  

    In this video, join IHOP CMO Brad Haley and Initiative Managing Director Robert Holtkamp for a compelling look into the many ways IHOP breathes new life into its iconic brand.

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  • Purposeful People Series: Houston Cowan

    ANA Magazine   April 12, 2019  

    A 1991 article in <em>SKI</em> magazine about a blind skier changed Houston Cowan’s life and led him to launch two nonprofits, including Challenge America, which is devoted to the needs of the military community.

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  • Media Transformation: Are We There Yet?

    Public Videos   April 11, 2019  

    Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.

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  • The Home Depot. Growing E-Commerce Within a $100 Billion+ Retailer

    Event Recaps   April 4, 2019  

    The Home Depot is the world's largest home improvement specialty retailer, with 2,200+ retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In this session, The Home Depot will share insights on how their strategies in marketing have contributed to $1 billion in growth online every year for the past 5 years.

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  • The Future of Search: Voice & Visual

    Event Recaps   April 4, 2019  

    Dan Golden, President & Chief Search Artist at Be Found Online will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of "search" is going to be changing drastically in the 2019 and beyond. In this session, you'll learn more about the emerging technology platforms & ecosystems.

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  • Upcoming Research on TV Advertising in a Connected World

    Event Recaps   April 4, 2019  

    The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

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  • Hitting All the Right Notes

    ANA Magazine   April 3, 2019  

    Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.

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  • Snackable Content Strategies to Win with Gen Z

    Webinars   April 3, 2019  

    In this webinar, discover ways your organization can navigate, and more importantly, prioritize and quantify Gen Z's influence to increase sales and profits.

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  • How HSBC Generates Loyalty with AI

    Event Recaps   April 2, 2019  

    Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.

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  • Revamping a Loyalty Program: Shinola’s Approach

    Event Recaps   April 2, 2019  

    Shinola described how it overhauled its loyalty program to better satisfy customer needs and desires.

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  • Social Listening and Engagement: Some Approaches by Microsoft

    Event Recaps   April 2, 2019  

    Microsoft described its “proactive” and “reactive” approaches to digital social engagement.

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  • Tech Adoption Lags Across the Healthcare Spectrum

    Forward   April 2, 2019  

    Brands are missing the boat when it comes to spurring the market for wearable medical devices.

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  • Providing Customers with Speed, Adaptability, and Loving Attention

    Event Recaps   April 2, 2019  

    Quicken Loans described several characteristics that distinguish its approach to marketing, innovating, and satisfying customers.

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  • Reese’s Candy Converter

    Event Recaps   March 29, 2019  

    Reese’s leveraged a simple but powerful consumer insight to create a Halloween activation that captured attention and market share during the brand’s most important holiday season.

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  • It's More Than Just The Movies: Chase Sapphire & J.P. Morgan Private Bank Activate The Sundance Film Festival

    Event Recaps   March 27, 2019  

    In this session, sponsorship marketers Denise Lukasik and Gretchen Parks will share how the company’s Chase Sapphire Brand is activating at the Sundance Film Festival and the importance of leveraging (across lines of business) in unique ways to support the Wealth Management business.

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  • Best Practices in Improving Sponsorship Accountability Metrics

    Event Recaps   March 27, 2019  

    Best Practices in Improving Sponsorship Accountability Metrics

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