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More and more B2C and B2B marketers are starting to take humorous advertising very seriously. Such ads build rapport with consumers and cut through the proverbial clutter.

A guide from Optizmo on how advertisers can use an email affiliate marketing program.

With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.

To define the identity behind brands, include emotional and rational considerations, map against customer needs, and express in both words and design. Marketing and PR executives have an opportunity to lead the effort, but only if they unify on a common front.

This webinar provided practical tips on how to conduct your marketing during the COVID-19 phenomenon and best practices from both the B2B and B2C sectors.

In this webinar, ANA along with Demand Metric shared resources to help brands quickly build a strong PR Crisis Communications plan for COVID-19.

ANA CEO Bob Liodice joins Marc Pritchard, chief brand officer at Procter & Gamble, Charlie Chappell, head of integrated media and communications planning at The Hershey Co., and many more in these highlights from previous ANA Media Conference sessions.

In this webinar, brought to you by the ANA Marketing Training & Development Center, get practical tips on how to conduct your marketing during the COVID-19 phenomenon.

Christopher Travers, co-founder of and chief creative officer at Scout Social, talked through a virtual influencer playbook. How can your brand partner with virtual influencers in a productive, brand-safe, and mutually beneficial way? Travers provided clear answers and guidelines.

R3, an agency, presented a series of case studies that looked at how having a deeper understanding of a brand’s digital ecosystem can help marketers develop the right virtual influencer and maximize digital investment.

In this webinar, learn about the La-Z-Boy 3D suite, which contains both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space.

Their lives intertwined by fate, Jackson and Tabitha Kaguri are changing lives and transforming the economies of southwest Uganda.

An infographic on how advertisers can use email affiliate marketing.

In this webinar, hear from Shiva Mirhosseini, VP, Marketing Technology and Digital Experience at Aetna, who shared insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.

Social responsibility is important in 2020. In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and environmentally friendly.

OkCupid redefined its cultural relevance by being an advocate for the empowerment of daters.

In this video, get a two-minute overview of the 2020 ANA Brand Masters Conference.

In this video, learn more about a recent survey to CMOs of ANA member companies, which provides a benchmark of how brand value is being used as well as the opportunities and challenges of such measurement.

In this video, hear how OkCupid leaned into cultural and social issues to become one of the most talked about and successful dating apps in the world.

Crocs reinvigorated its brand by making self-expression and clog reference its North Star.