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  • The Evolving Role of the Celebrity Spokesperson

    ANA Magazine   April 19, 2019  

    Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

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  • Diagnosing and Treating and Outdated Approach to Content

    Event Recaps   April 17, 2019  

    Until very recently, the American Dental Association's (ADA) in-house marketing team felt more like short-order cooks than creative communications experts. In this session, director, content strategy Julia Nissim and manager, content delivery Annie Watson-Johnson will share how the team has reimagined their collaborative approach to deliver more relevant, vibrant content.

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  • Five Ways Marketers Can Engage Millennial and Gen Z Mothers

    Webinars   April 17, 2019  

    In this webinar, Lacy Briney, Director of Strategy at The Mom Complex, shared five ways your brand can win with moms of today and the moms of the next generation.

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  • Make It or Buy It: Deciding Whether to Bring Media Agency Duties In House

    Event Recaps   April 17, 2019  

    When BMO—one of the 10 largest banks in North America—analyzed its creative and media relationships in 2018, the bank's marketing leaders faced a fundamental question: should they bring the bank's media planning and buying in house? Did they have the capability and capacity do so, even if they wanted to? And did they have the information they needed to make an informed decision they wouldn't regret? During this conversation, BMO's Mike Sanders, Director of Agency, Media & Partner Management will team up with Transparent Partners CEO Brandon Starkoff, whose firm collaborated with BMO, to discuss how the bank answered these questions, and share principles other marketers might consider in addressing these questions within their own marketing organizations.

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  • Upcoming Research on TV Advertising in a Connected World

    Event Recaps   April 16, 2019  

    The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

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  • Northwell Health: Digital & Social Case Study

    Event Recaps   April 16, 2019  

    Northwell Health is New York State's largest health care provider and private employer, with 23 hospitals, more than 650 outpatient facilities and nearly 15,000 affiliated physicians. In this session, hear from Christina Stolfo, Director, Audience Development at Northwell Health who will share insights on recent digital campaigns and the data-based strategies that made them successful.

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  • Time for a New Media Supply Chain

    Industry Insights   April 13, 2019  

    Procter & Gamble Chief Brand Officer Marc Pritchard called for the creation of an entirely new media supply chain to address the significant challenges facing the industry in transparency, brand safety, and privacy.

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  • IHOP: Keeping an Iconic Brand Relevant

    Session Videos   April 12, 2019  

    In this video, join IHOP CMO Brad Haley and Initiative Managing Director Robert Holtkamp for a compelling look into the many ways IHOP breathes new life into its iconic brand.

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  • Purposeful People Series: Houston Cowan

    ANA Magazine   April 12, 2019  

    A 1991 article in <em>SKI</em> magazine about a blind skier changed Houston Cowan’s life and led him to launch two nonprofits, including Challenge America, which is devoted to the needs of the military community.

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  • Media Transformation: Are We There Yet?

    Public Videos   April 11, 2019  

    Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.

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  • Upcoming Research on TV Advertising in a Connected World

    Event Recaps   April 4, 2019  

    The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

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  • The Future of Search: Voice & Visual

    Event Recaps   April 4, 2019  

    Dan Golden, President & Chief Search Artist at Be Found Online will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of "search" is going to be changing drastically in the 2019 and beyond. In this session, you'll learn more about the emerging technology platforms & ecosystems.

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  • The Home Depot. Growing E-Commerce Within a $100 Billion+ Retailer

    Event Recaps   April 4, 2019  

    The Home Depot is the world's largest home improvement specialty retailer, with 2,200+ retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In this session, The Home Depot will share insights on how their strategies in marketing have contributed to $1 billion in growth online every year for the past 5 years.

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  • Snackable Content Strategies to Win with Gen Z

    Webinars   April 3, 2019  

    In this webinar, discover ways your organization can navigate, and more importantly, prioritize and quantify Gen Z's influence to increase sales and profits.

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  • Hitting All the Right Notes

    ANA Magazine   April 3, 2019  

    Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.

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  • How HSBC Generates Loyalty with AI

    Event Recaps   April 2, 2019  

    Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.

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  • Social Listening and Engagement: Some Approaches by Microsoft

    Event Recaps   April 2, 2019  

    Microsoft described its “proactive” and “reactive” approaches to digital social engagement.

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  • Revamping a Loyalty Program: Shinola’s Approach

    Event Recaps   April 2, 2019  

    Shinola described how it overhauled its loyalty program to better satisfy customer needs and desires.

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  • Providing Customers with Speed, Adaptability, and Loving Attention

    Event Recaps   April 2, 2019  

    Quicken Loans described several characteristics that distinguish its approach to marketing, innovating, and satisfying customers.

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  • Tech Adoption Lags Across the Healthcare Spectrum

    Forward   April 2, 2019  

    Brands are missing the boat when it comes to spurring the market for wearable medical devices.

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