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  • Why Brands Need to Get in on the Joke

    ANA Magazine   March 27, 2020  

    More and more B2C and B2B marketers are starting to take humorous advertising very seriously. Such ads build rapport with consumers and cut through the proverbial clutter.

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  • An Advertiser’s Guide to Utilizing an Email Affiliate Program

    Knowledge Partners   March 26, 2020  

    A guide from Optizmo on how advertisers can use an email affiliate marketing program.

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  • Singing From the Same Sheet of Data

    B2B Marketer   March 25, 2020  

    With insightful customer data that can be shared with sales, B2B marketers can start to fracture the walls separating their sales and marketing organizations, enabling them finally to pursue revenue growth based on a collaborative, customer-first approach.

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  • New Urgency for Defining the Enterprise Brand

    Forward   March 24, 2020  

    To define the identity behind brands, include emotional and rational considerations, map against customer needs, and express in both words and design. Marketing and PR executives have an opportunity to lead the effort, but only if they unify on a common front.

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  • Strategies for Marketing During Coronavirus

    Webinars   March 24, 2020  

    This webinar provided practical tips on how to conduct your marketing during the COVID-19 phenomenon and best practices from both the B2B and B2C sectors.

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  • COVID-19 and Your Brand: Are You Ready to Manage a PR Crisis?

    Webinars   March 23, 2020  

    In this webinar, ANA along with Demand Metric shared resources to help brands quickly build a strong PR Crisis Communications plan for COVID-19.

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  • ANA's Best of Media Leadership

    Public Videos   March 23, 2020  

    ANA CEO Bob Liodice joins Marc Pritchard, chief brand officer at Procter & Gamble, Charlie Chappell, head of integrated media and communications planning at The Hershey Co., and many more in these highlights from previous ANA Media Conference sessions.

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  • Strategies for Marketing During Coronavirus

    Webinars   March 20, 2020  

    In this webinar, brought to you by the ANA Marketing Training & Development Center, get practical tips on how to conduct your marketing during the COVID-19 phenomenon.

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  • Virtual Influencers Are Ready to Meet Your Brand

    Event Recaps   March 19, 2020  

    Christopher Travers, co-founder of and chief creative officer at Scout Social, talked through a virtual influencer playbook. How can your brand partner with virtual influencers in a productive, brand-safe, and mutually beneficial way? Travers provided clear answers and guidelines.

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  • Fad or Fixture? Finding the ROI in Virtual Influencers

    Event Recaps   March 19, 2020  

    R3, an agency, presented a series of case studies that looked at how having a deeper understanding of a brand’s digital ecosystem can help marketers develop the right virtual influencer and maximize digital investment.

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  • La-Z-Boy: Using Technology to Drive In-Store Sales

    Webinars   March 18, 2020  

    In this webinar, learn about the La-Z-Boy 3D suite, which contains both augmented reality (AR) and virtual reality (VR) experiences that allows customers myriad ways to see La-Z-Boy products and experience their space.

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  • Purposeful People Series: Jackson and Tabitha Kaguri

    Greater Good   March 16, 2020  

    Their lives intertwined by fate, Jackson and Tabitha Kaguri are changing lives and transforming the economies of southwest Uganda.

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  • An Advertiser’s Email Affiliate Guide

    Knowledge Partners   March 12, 2020  

    An infographic on how advertisers can use email affiliate marketing.

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  • Ten-Step Guide to Achieving CX Centric Business Goals

    Webinars   March 11, 2020  

    In this webinar, hear from Shiva Mirhosseini, VP, Marketing Technology and Digital Experience at Aetna, who shared insights on the journey from Vision to Strategy to Execution, as well as lessons learned along the way.

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  • 9 Companies Fighting for Sustainability and Climate Change

    Industry Insights   March 9, 2020  

    Social responsibility is important in 2020. In a world where climate change should make sustainability top of mind, organizations need to make their products ethical and environmentally friendly.

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  • OkCupid: Leaning into Cultural Relevance to Ignite Growth

    Public Videos   March 6, 2020  

    OkCupid redefined its cultural relevance by being an advocate for the empowerment of daters.

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  • Overview of the 2020 ANA Brand Masters Conference

    Public Videos   March 6, 2020  

    In this video, get a two-minute overview of the 2020 ANA Brand Masters Conference.

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  • Brand Value Measurement — Opportunities and Challenges

    Session Videos   March 6, 2020  

    In this video, learn more about a recent survey to CMOs of ANA member companies, which provides a benchmark of how brand value is being used as well as the opportunities and challenges of such measurement.

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  • OkCupid: Leaning into Cultural Relevance to Ignite Growth

    Session Videos   March 6, 2020  

    In this video, hear how OkCupid leaned into cultural and social issues to become one of the most talked about and successful dating apps in the world.

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  • The Crocs Renaissance

    Public Videos   March 6, 2020  

    Crocs reinvigorated its brand by making self-expression and clog reference its North Star.

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