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  • The Growing Innovation Gap Is Costing B2B Brands

    B2B Marketer   May 18, 2022  

    There is a serious gap between perception and reality when it comes to B2B marketing innovation, a recent study finds, with many marketers believing they are more competent marketing innovators than the evidence shows.

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  • 10 D2C Marketing Strategies to Dazzle Consumers Right Where They Are

     Industry Insights   May 18, 2022  

    As technology makes it easier for today’s consumers to discover new products, the prospects you’re seeking to attract are more distracted than ever before. The key to capturing their attention? Meet them where they are with enticing offers that compel them to engage with your D2C brand.

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  • 3 Ways to Enter the Future of Digital Marketing & Interactivity

     Industry Insights   May 18, 2022  

    Over the past decade, we’ve seen advertising and marketing trends evolve at a frequent and fast pace. Now that tech and commerce have become inexorably intertwined, brands must be able to swiftly adapt their strategies to meet the ever-changing needs of the modern consumer.

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  • The Future of Marketing: A Roadmap to Hypergrowth

     Marketing Futures   May 18, 2022  

    Marketing Futures conducted a primary research study that explored how marketers plan to leverage emerging trends and innovative marketing tactics in 2022 and beyond. Analysis of this study’s data revealed two very different groups of marketers heading in divergent directions: the “laggards” and “hypergrowth” marketers.

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  • The Role of Digital Out-of-Home Advertising in the Endemic Era

     Industry Insights   May 18, 2022  

    Out of home (OOH) advertising has been around for centuries in its simplest forms, from the early days of the printing press to the advent of billboards in the 1800s. It’s remained a viable form of media for so many years because it has continuously adapted to changing trends, new ad formats, and emerging technologies.

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  • A Roadmap to Hypergrowth: ANA’s Recommended Action Plan

     Industry Insights   May 17, 2022  

    Excerpted from the ANA Future of Marketing Report, this four-step action plan was designed to empower marketers to drive business growth regardless of their current situation and future orientation.

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  • How Marketers Bolster Their Brand Safety Efforts

     Champions of Growth   May 16, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Mary Engle, EVP of Policy at BBB National Programs, about how CMOs enhance their brand safety efforts.

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  • That's So Meta, with Jason Velliquette of R3

     Marketing Futures   May 13, 2022  

    The metaverse is the talk of the marketing industry, yet technically it doesn't even exist yet. Today we talk to Jason Velliquette, Head of Digital at R3, about what the real metaverse will look like in the future, and how brands can prepare today for a virtualized tomorrow.

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  • Scents Make Sense: Using Smell in Marketing and Retail

     Ask the Expert Answers   May 13, 2022  

    How can I best communicate scent in my marketing?

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  • 'What They Said' at the 2022 ANA Content Marketing Conference

     Industry Insights   May 13, 2022  

    ANA just concluded our 2022 Content Marketing Conference, our first ever, presented by Audacy. The following provides great quotes and insights from some of the conference speakers (in order of appearance).

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  • Don’t Be Seduced by the Mystery Box: Creativity in Ads Matters More Than Ever

     Knowledge Partners   May 12, 2022  

    Brands are relying on technology for their marketing decisions, but must remember that a good idea and well-executed creative can generate performance and lead to a successful campaign.

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  • B2B Brands Deploy 'Always-on' Marketing Strategy to Keep Up with Buyers

     B2B Marketer   May 4, 2022  

    There are several reasons B2B buyers seek out new vendors, ranging from a problem with an existing solution to relocating the business. But the reality is that buyers could be on the hunt for new vendors at just about any time. That's why marketers need an "always-on" approach to providing relevant content, according to a recent study, making sure they get on the short list of potential suppliers.

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  • Growth IQ: Getting on the Path to Growth

     Webinars   May 4, 2022  

    In this webinar, author and global growth evangelist at Salesforce, Tiffani Bova, shared her insights and advice on how the full customer experience process is being altered by today’s buyer expectations and what that means to sales and marketing functions.

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  • 6 Big Takeaways from ANA’s First Content Marketing Conference

     Industry Insights   May 4, 2022  

    The Association for National Advertisers (ANA) hosted their first-ever national content marketing conference on April 27-29, 2022. Several members of the Knotch team attended, including David Brown, Knotch’s Head of Strategy.

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  • 3 Steps Toward a Powerful Web3 Marketing Strategy

     Industry Insights   May 4, 2022  

    The arrival of Web3 promises to radically change how marketers reach, identify, and build relationships with consumers. While most marketers anticipate that the metaverse, cryptocurrency, NFTs, and related technologies will become key parts of marketing, understanding where to begin to craft a Web3 marketing strategy at this early stage can overwhelm even the most advanced technologists.

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  • Email's Essential Role in Successful Marketing

     Industry Insights   May 4, 2022  

    Trovon C. Williams, Senior Vice President Marketing & Communications for the NAACP, is giving a keynote address entitled "Delivering Results Through Diversity" at the 2022 ANA Email Evolution Conference May 16–18, in Scottsdale, AZ. ANA's Director of Communications John Wolfe recently interviewed him for a pre-conference discussion.

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  • How Marketers Sharpen Their Account-Based Marketing Efforts

     Champions of Growth   May 3, 2022  

    In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs sharpen their account-based marketing (ABM) strategies.

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  • Storytelling for Tumultuous Times

     Event Recaps   April 29, 2022  

    With business struggling mightily in the first year of the pandemic, Marriott used a content campaign driven by a powerful audience insight to reignite its customers’ passion for travel and to show them how it could be done not just safely, but in a way that was beneficial to society.

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  • How Your Brand Can Leverage Automation

     Industry Insights   April 29, 2022  

    Creative automation unlocks scale and flexibility for brands that need a variety of different creative variations — or need to easily change different elements within creative assets. A fashion retailer could have thousands of products that they want to show to different audiences. Travel companies need to update destinations and promotions across various locations.

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  • Future Proof Your Content Marketing Strategy

     Event Recaps   April 29, 2022  

    Pereira O'Dell chief creative officer Rob Lambrechts brought to life successful brand case studies that drove engagement through authentic brand content and entertainment and shared how marketers can future-proof their content brand strategy.

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