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  • Hotels and Resorts Check Out New Ways to Appeal to Consumers

     ANA Magazine   October 22, 2021  

    The hospitality sector is finding unique ways to overcome the ongoing adversity caused by the pandemic. With most Americans keen to travel to places within driving distance, boutique brands are plugging destinations that are easily accessible by car. The major hotel chains, suffering even severer losses, are catering to existing customers and touting loyalty programs.

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  • How to Win Back Lapsed Donors

     The Nonprofit Journal   October 20, 2021  

    From communicating more frequently to using marketing tactics that inform and connect to getting back to basics, it takes an all-out effort to prevent valuable donors from lapsing.

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  • Beauty and the Social Media Beast

     Knowledge Partners   October 18, 2021  

    Tubular’s 2021 beauty report provides insights gleaned from more than 20 million videos from beauty creators, with recommendations for how industry brands can accelerate innovation and stay relevant.

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  • Living the Pivot Part II, with Joseph Jaffe

     Marketing Futures   October 15, 2021  

    In the conclusion of our two-part Marketing Futures Podcast with Joseph Jaffe, we discuss cryptocurrency, the new brand/customer relationship, and the role of diversity, equity, and inclusion in the future of marketing.

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  • Is Your Brand Loved?

     ANA Magazine   October 15, 2021  

    Knowing what consumers love is all well and good. But marketers also need a sixth sense for what makes their audiences tick — particularly during stressful and uncertain times — if they want to generate love in return.

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  • Brand Decisions Matter in FinTech Mergers and Acquisitions

     Knowledge Partners   October 14, 2021  

    The agency Sullivan shared four keys to success for marketers managing a merger or acquisition.

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  • #CloudQuarters: A “Serve, Don’t Sell” Pivot During a Pandemic

     Event Recaps   October 12, 2021  

    Speakers from SADA, a cloud solutions provider and Google Cloud partner, discussed the company’s Gold ANA Reggie Award-winning content marketing and relationship management campaign, #CloudQuarters, which was created as a response to the pandemic.

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  • Design Thinking in Marketing

     Ask the Expert Answers   October 12, 2021  

    How can I apply design thinking principles to my marketing efforts?

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  • The North Face: Learnings from a Global Loyalty Relaunch

     Event Recaps   October 12, 2021  

    Bethany Evans of The North Face (TNF) discussed how the outdoor retailer’s loyalty program was rebranded and redesigned in partnership with TNF customers to deliver on the promise of “Never Stop Exploring.”

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  • Firing Up the Weber Brand

     Public Videos   October 7, 2021  

    Weber ignited its relaunch with story building that leveraged platforms and emotional benefits.

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  • Cadillac Champions Big Dreams and Bold Ambitions

     Event Recaps   October 7, 2021  

    This session showcased Cadillac's creative, brand content, and equity and justice efforts.

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  • Gaining Clarity Through Change — How an Internal Rebrand Can Lead to a Collaborative Understanding of Media's Complex Landscape

     Public Videos   October 7, 2021  

    A key objective of brand media strategies should be to elevate the consumer experience.

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  • Personalization Done Right

     Forward   October 7, 2021  

    While data and technology are still the right way to drive scale and automation, perhaps it’s time for marketers to take a step back and consider how those resources can be aligned in new ways to enlighten the customer, to inspire them, maybe even to help them grow in new and unexpected ways.

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  • The Power of Brands to Enact Change

     Event Recaps   October 7, 2021  

    Frito-Lay SVP and CMO Rachel Ferdinando discussed the responsibility that brands have to help drive issues on the minds of consumers, and how Frito-Lay has leveraged the power of joy to be a catalyst for change.

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  • The Power of Brands to Enact Change

     Public Videos   October 7, 2021  

    For Frito-Lay, brand purpose is a behavior that produces magic, joy, and smiles.

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  • Seasonal Marketing in the Midst of the Pandemic at Lowe’s

     Event Recaps   October 6, 2021  

    Lowe’s showcased some of the seasonal marketing efforts it has undertaken since the onset of the pandemic.

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  • How TikTok’s Community Commerce is Reshaping the Purchase Journey

     Event Recaps   October 6, 2021  

    Representatives from TikTok shared how their platform has turned into a powerful force for influencing consumer buying behavior.

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  • The Value of Long-Term Marketing

    Ask the Expert Answers   October 6, 2021  

    How can I ensure that I’m investing enough in my brand long-term, without ignoring the effectiveness of short-term performance marketing?

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  • Opening Remarks of the 2021 ANA Masters of Marketing Conference

     Public Videos   October 6, 2021  

    ANA CEO Bob Liodice delivered the opening remarks of the 2021 ANA Masters of Marketing Conference.

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  • How McDonald’s Got Its Swagger Back

     Event Recaps   October 6, 2021  

    Morgan Flatley, SVP and chief marketing and digital customer experience officer at McDonald’s, shared how her brand came to the realization that it had lost its connection with its most passionate fans and outlined some of the tactics and strategies the brand used to rekindle this relationship.

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