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  • Getting Global Rights Management Right

    Forward   March 30, 2023  

    Global, omnichannel campaigns can be deployed quickly and seamlessly, but there is one aspect of launching and maintaining global campaigns that has become a roadblock to rapid execution: managing the complex rights associated with each creative asset.

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  • Gen Z’s Favorite Brands, by the Numbers

    Money Slides   March 29, 2023  

    Insider Intelligence shares the results of a survey ranking generation Z’s 20 favorite brands.

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  • Sparking Consumer Participation Through Shared Values and Beliefs

    Knowledge Partners   March 28, 2023  

    ICF Next conducted a report offering new insights that better contextualize the actions brands must take to engage consumers.

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  • A Catalog of Meta Worlds, Precursors to the Metaverse

    Money Slides   March 27, 2023  

    The agency Blue Chip provides an inventory of meta worlds, defining and distinguishing between ones that are corporate owned and ones that are blockchain-based.

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  • Livestreaming Commerce: What It Is, What It Sells, and Where It’s Being Adopted

    Money Slides   March 27, 2023  

    R3 offers an introduction to livestreaming commerce and breaks down, by the numbers, what types of products sell best on the channel and in what regions it’s most popular.

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  • Content Marketing Maturity Model

    Money Slides   March 27, 2023  

    The agency Knotch and payment-processing platform Square share a content marketing maturity model from Gartner.

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  • Ford and MAX: Accelerating Cultural Relevance and Measurability

    Event Recaps   March 24, 2023  

    Ford shared how its partnership with Music Audience Exchange (MAX) is helping to solve the challenge of creating a consistent national brand message that ultimately converts brand awareness into leads, test drives, and sales.

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  • Breakthrough Strategies for the Metaverse

    Event Recaps   March 24, 2023  

    More than 20 retail brands launched into the gaming metaverse in 2022. As avatars and digital wallets upend everything we know about ecommerce, executives from SuperAwesome and PMG explored how leading retail brands are blurring the lines between virtual and real-life worlds — and how others can do the same.

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  • Indie Beauty Debrief

    Knowledge Partners   March 23, 2023  

    Tribe Dynamics’ quarterly Indie Beauty Debrief showcases noteworthy independent beauty brands across cosmetics, skincare, healthcare, and EMEA. The report offers exclusive, data-backed insights into up-and-coming brands, their online communities, and their top-performing earned content.

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  • Event Marketing

    Ask the Expert Answers   March 22, 2023  

    What are current trends and best practices for event marketing?

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  • Worried About Sales? Integrated Comms Is Your Brand’s Best Friend

    Knowledge Partners   March 22, 2023  

    With consumers continually reevaluating all purchase decisions, it's enough to cause sleepless nights for brand managers over the next several months. But the right communications strategy can be the antidote to combat the angst and concern that may plague them.

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  • Taking Sports and Gaming to the Next Level

    Event Recaps   March 22, 2023  

    BetMGM shared how it is pioneering the online gaming industry by employing an omnichannel approach that has helped grow and retain their market leader position, driving customer engagement through all product verticals.

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  • A Q&A with Mint Mobile SVP Andrew Fried

    Industry Insights   March 22, 2023  

    Andrew Fried, SVP of Mint Mobile, is presenting a session entitled “Mint Mobile: Stretching the Limits of Media for Hypergrowth” at the ANA 2023 Brand Masters Conference April 26-28 in Bonita Springs, Fla. ANA’s Mike Kaufman, SVP of brand and media, recently interviewed him for a pre-conference discussion.

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  • Travel Comfort Continues to Rise as Inflation Pressures Persist

    Knowledge Partners   March 22, 2023  

    ICF Next explores key consumer trends related to the leisure industry and how brands are adapting to accommodate travelers.

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  • B2B Companies Should Listen to How They Sound

    B2B Marketer   March 22, 2023  

    Voice assistants present B2B companies with an opportunity to bolster their marketing efforts, spread their creative wings, and develop new revenue streams. But in their pursuit of getting their message out via chatbots, marketers must be careful that they develop a consistent tone and can distinguish their brand from the competition.

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  • The State (and Future) of B2B Thought Leadership, with Joe Kingsbury of Edelman Business Marketing

    Marketing Futures Podcast   March 21, 2023  

    Joe Kingsbury, US Managing Director at Edelman Business Marketing, joined the Marketing Futures Podcast to discuss a new report, created in partnership with LinkedIn, on the state and future of thought leadership in B2B Marketing.

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  • Marketing with Celebrity Spokespeople

    Ask the Expert Answers   March 21, 2023  

    How can my brand effectively use a celebrity spokesperson?

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  • Everyone’s Obsessed with AI… But Don’t Forget the Humans

    Industry Insights   March 20, 2023  

    AI is taking over the internet, and what feels like the world lately. While generative AI tools like ChatGPT and DALL-E continue to grasp consumers’ attention, AI has been used for many business applications in digital media and marketing. With 83 percent of companies claiming that AI is a top priority in their business plans, business leaders must not forget the most important part to integrating training and enhancing the output of AI tools: the human element. If business leaders fail to recognize its significance, they run the risk of losing consumer interest.

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  • Navigating the Marketing Industry During Economic Uncertainty

    Event Recaps   March 16, 2023  

    Insider Intelligence’s Jeremy Goldman shared six insights on how marketers can respond to a shifting landscape based on emerging trends in consumer behaviors.

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  • AI Language Generation and the Marketing Function

    Event Recaps   March 16, 2023  

    Katrin Ribant, CEO at Multifaktorial, and Michael Berberich, ANA Marketing Futures Committee leader, discussed ChatGPT’s potential to transform the way brands communicate with customers and explored whether AI will ever take marketers’ jobs.

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