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Search returned: 4022 document(s).
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Brands Set the Stage for Awards Season
ANA Magazine December 3, 2021With awards season around the corner, consumer brands have to make sure their real-time marketing operations are up to speed and not in any danger of missing something that suddenly goes viral.
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Sonic Branding: Using Audio as a Marketing Tool
Ask the Expert Answers December 2, 2021ANA’s Ask the Expert research service answers the question, “How can I use radio and other audio media channels to reach consumers?"
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What is the Customer Experience?
Champions of Growth December 1, 2021In the latest edition of the Champions of Growth podcast, we explore the customer experience (CX). How do marketers convince C-level executives there’s real value in delivering a differentiated customer experience?
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Digital B2B Content Needs an Overhaul
B2B Marketer December 1, 2021Bombarded by marketing content for nearly the past two years, B2B buyers are feeling burned out and are dramatically reducing their content intake. But that doesn’t mean brand managers can let up when it comes to developing their messaging efforts. To the contrary, CMOs and marketers have to stir their creative juices to develop the kinds of campaigns that have a touch of fun and, perhaps more important, treat their customers like humans.
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The Power of Direct Mail in a Digital World
Knowledge Partners December 1, 2021In this report, USPS shared how the digital revolution is shifting customer behaviors and expectations, and how direct mail can take marketing to the next level.
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Brands Offer Consumers an Escape from the Mundane
ANA Magazine November 24, 2021A growing number of consumers are looking for an escape from the familiar as they start to venture out and the pandemic starts to wane. Some niche brands are responding to the call by touting the unique experiences they have to offer while encouraging consumers to unplug from their digital devices.
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Instagram as a Marketing Tool
Ask the Expert Answers November 17, 2021ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"
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A B2B Content Marketing Quandary
B2B Marketer November 17, 2021B2B marketers continue to struggle with developing thought leadership content that will grab their customers and prospects and drive new revenue, new research suggests.
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Humanity Is the Secret Ingredient for Superior CX
Forward November 16, 2021Showing empathy isn’t based on data. It’s a gut feeling, intuition, an understanding of how to connect meaningfully with the human on the other end. Ever since people rallied around essential workers 20 months ago, they’ve demanded that same level of transparency, empathy, and understanding from the brands they support.
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Five Easy Website Updates to Boost Holiday Sale Conversions
Knowledge Partners November 16, 2021Making a few of these light-lift website updates grounded in your Black Friday/Cyber Monday strategy, you can reach your customers, create a compelling shopping experience, and boost conversions without straining your resources or risking the stability of your website.
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Doritos Cool Ranch — Lessons Learned at the Ranch
Event Recaps November 16, 2021Leveraging a famous hip-hop artist, a well-known 20th century actor, and the biggest song of 2019, Doritos took to the biggest stage in advertising — the Super Bowl — to re-introduce its Cool Ranch flavor to consumers who had begun to turn away from the once-popular product.
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Health, Like Our Salvation, Is Up to Us (with Some Help from Tech)
Industry Insights November 12, 2021Before COVID 19, getting health care meant physically going to the doctor or a hospital. However, advances in digital technology not only allow patients to receive health care remotely, but to take more control in their health overall. What does this transformation mean outside of the industry, particularly for marketers?
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Marketers Greet the Metaverse
ANA Magazine November 12, 2021Originally the stuff of science fiction, the metaverse is on the verge of reality. Companies are taking an incremental approach to entering what is a very complex universe for brands — and people — to navigate.
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A Blueprint for B2B Brand Performance
Event Recaps November 10, 2021Doug Novack, managing director of business and industrial markets practice at Google, and Peter Dewey, director and partner at Boston Consulting Group, shared key findings and actionable steps discovered within research that sought to identify key principles of effective B2B branding.
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Anheuser-Busch InBev’s Tips for Partnering with Influencers
Event Recaps November 9, 2021At a recent meeting of the ANA’s Influencer Marketing Committee, Anheuser-Busch described some of the ways that it capitalizes on partnerships with musical talent to promote its brands, sharing four tips for marketers looking to follow its successful example.
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Five More Customer Engagement Challenges and How to Fix Them
Knowledge Partners November 8, 2021Learn five customer engagement challenges to brands, with solutions on how to fix them.
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Signal Loss and Creative Data, with Stephanie Bohn of VidMob
Marketing Futures November 3, 2021Stephanie Bohn, Global Chief Brand Officer for VidMob, joined us on the podcast to discuss the company's new report — "The Essential Guide to Signal Loss for Digital Marketers."
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Influencer Marketing Now and Beyond
Ask the Expert Answers November 3, 2021ANA’s Ask the Expert research service answers the question, “What is the state of influencer marketing, and how can I best leverage influencers?"
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Behind the Campaign: Using AI To Fix Content Marketing’s ROI Problem
Marketing Futures November 1, 2021How did a Fortune 500 financial institution move beyond clicks and drive engagement of their owned content? By leveraging the potential of Artificial Intelligence (AI) to understand what content was resonating with their consumers and serving it up at the perfect time.
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Behind the Campaign: Wine and Cheez-It
Marketing Futures November 1, 2021To recapture consumer attention and reestablish the uniqueness of the brand, Cheez-It developed a collaboration with House Wine to offer a boxed pairing of wine and Cheez-Its, the “ultimate snack pack for grown-ups.”
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