Search Results for All Content (access may be restricted)

In this webinar, Bazaarvoice walked through the anatomy of a successful product launch and provided strategies for every stage of your launch.

Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.

The Video Advertising Bureau identified six ways that TV and cinema can offer value to advertisers. In addition, the VAB provided a useful glossary of terms to help orient readers on a video media landscape that has undergone so many changes as of late.

Campbell Soup shared how V8 tapped into unlikely sources for consumer insights to dramatically change course for the product and double its household penetration — with no increase in marketing spend.

PFLAG Canada brought attention to the struggle for equality in its global ad campaign that aimed to help the LGBTQ+ community.

Comcast wanted to raise awareness and promote racial inclusivity for the African-American community while promoting Xfinity.

Warner Bros. sought to create media buzz to promote the release of the film Crazy Rich Asians.

Lexus went beyond typical product placement in Marvel’s Black Panther film by connecting with influential cultural communities and showcasing Lexus in an uncharacteristic, new light.

Advertising agency fluent360 created an inclusive holiday card, sent to its target demographic consisting of current and prospective clients, industry partners, and key subcontractors, to encourage people to embrace cultures and lifestyles of all kinds.

NewFest paid homage to LGBTQ activist Gilbert Baker by creating a font inspired by his creation, the iconic rainbow flag.

Coke engaged Hispanic consumers with audio ads featuring Spanish-language jingles celebrating names popular in the Hispanic community such as Ingrid and Ernesto.

Xfinity strove to promote its sports app to Hispanic soccer fans during the 2018 World Cup.

JPMorgan Chase appealed to Chinese-Americans with an ad that evoked important elements of their culture.

JPMorgan Chase strove to cultivate a connection with its Chinese-American target audience.

Goya Foods strove to position itself as an ally to Hispanic parents raising bicultural children in America.

As the 50th-anniversary commemoration of Dr. King's assassination approached, Comcast wanted to do something bold and inspirational in honor of his legacy.

Leveraging the excitement and conversation around the much-anticipated release of Marvel's Black Panther movie, Comcast partnered with Burrell to develop the Xfinity’s Behind the Mask campaign.

Walmart’s Tongued-Tied campaign sought to attract Spanish-dominant bicultural Hispanic consumers and build inclusivity through its messaging.

To promote its commitment to providing mobility solutions for all, Toyota launched a global campaign at the Paralympic Games.

The Wonderful Company, Del Taco, U.S. Bank, Brandman University, and Farmers Insurance offered insights on campaigns that leveraged storytelling, social media, and research to create emotional stories and products consumers are interested in.