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The Physics of Marketing, with Mathias Elsasser of PwC
Marketing Futures Podcast September 29, 2022Physicist, author, and PwC partner Mathias Elsasser joined the podcast to discuss his book, Intelligent Data-Driven Marketing, which breaks down the entire marketing function into its foundational building blocks -- marketing atoms, if you will.
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Campaigns That Drive Connections
Knowledge Partners September 27, 2022What if you could tie all your marketing efforts together with a “Big Idea” that stood out from the competition? People will notice, remember, and consider your brand.
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Pepsi Promotes Itself as the Best Drink for Burgers
In-House Excellence Awards September 27, 2022Pepsi sought to promote awareness of how well it pairs with food.
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The CPG Guide to CTV
Knowledge Partners September 27, 2022Consumer behavior is changing at an unprecedented speed. And this velocity creates new challenges for CPG brands. Notably, brand loyalty is shifting, reach is disaggregated across channels, consumers are preferring ecommerce shopping, and their ROI is growing increasingly difficult to quantify.
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Molson Coors Brewing Company
In-House Excellence Awards September 27, 2022To celebrate its partnership with Team Penske and the unveiling of The Blue Deuce, the smoothest car in NASCAR, Keystone Light designed the smoothest grill in the world and awarded it to one lucky fan during the biggest grilling weekend of the year.
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Valley Bank Does an Internal Podcast
In-House Excellence Awards September 27, 2022Valley Bank created an in-house podcast, amplifying the voices of staff members across the organization, from C-suite executives to interns.
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Upwork Created a Coffee Line with Packaging That Doubled as a Portfolio for Freelancers
In-House Excellence Awards September 26, 2022To celebrate International Coffee Day, Upwork created a signature coffee line with packaging that doubled as a portfolio for freelancers available for hire on its platform.
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This Brand Dialed Up the Nostalgia to Connect with Generation X on Social Media
In-House Excellence Awards September 26, 2022To connect with the very brand-resistant generation X audience, Klondike turned back the clock and dialed up the nostalgia, turning its social feeds into a celebration of ’80s and ’90s culture and engaging 40-to-55-year-olds with content that hearkened back to their childhoods.
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Splash Blast TikTok Campaign and #TheSplashdance Challenge
In-House Excellence Awards September 26, 2022The Splash Blast flavored bottled water beverage launched on a new platform, targeting a new audience with the #TheSplashDance Challenge on TikTok.
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How Upwork Showed Hiring Managers a Whole New World of Candidates
In-House Excellence Awards September 25, 2022Against the backdrop of The Great Resignation, Upwork’s “The Perfect Fit” campaign let panicked hiring managers know that finding the perfect candidate for their openings was as easy as visiting the Upwork website.
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With Its Beach Coupon Campaign, Swoop Put a New Spin on the Classic Limited-Time Offer
In-House Excellence Awards September 25, 2022With limited-time offers no longer creating the urgency they once did, Canadian Airline Swoop got clever, sculpting a “coupon” into a Mexican beach and running an offer that expired when the tide washed the coupon away.
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How Molson Coors Inserted Itself into a Cultural Moment Without Buying a Sponsorship
In-House Excellence Awards September 25, 2022When Molson Coors recognized that its Coors Banquet brand had become a key part of a hit TV show, the company sprang into action, inserting itself into the cultural moment while never actually paying for sponsorship or product placement.
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This Brand Faked 15 Years of Memes to Make a Splash with Its Twitter Launch
In-House Excellence Awards September 25, 2022After spending a decade and a half avoiding the platform, Keurig Dr Pepper brought its popular Original Donut Shop Coffee flavor to Twitter with a stunt that made it seem like the brand had been tweeting all along.
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This Exhibit Aimed to Inspire — And It Succeeded
In-House Excellence Awards September 23, 2022Spin Master used Kinetic Sand to make a multi-sensory exhibit people could touch, play, and co-create. To help gain traction for Kinetic Sand in Q4, Spin Master created an ever-changing, ever-flowing, interactive experience, putting creative joy into the public's’ hands, letting their creativity flow freely.
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St. Jude’s Powerful Campaign Raised Millions
In-House Excellence Awards September 23, 2022Inspiration4 had a $200 million fundraising goal for St. Jude, which was exceeded thanks to the generosity of Jared Isaacman, who commanded the spaceflight. This historic mission helped fund the Inspiration4 Advanced Research Center on the St. Jude campus in Memphis, Tennessee.
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B2B Marketers Look to Unlock Gated Content
B2B Marketer September 23, 2022While some B2B firms continue to put their content behind a firewall because that's how they like generating leads, a rising number of companies think that providing free content is a better way of courting prospects and turning them into customers.
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Logitech Makes Sure Play Never Ends for Gamers
In-House Excellence Awards September 21, 2022To celebrate gaming culture and the launch of its new G435 wireless gaming headset, Logitech collaborated with creative studio ManvsMachine on an animated music video, which was used in an integrated campaign.
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How Merrell Brought Joy to the Outdoors
In-House Excellence Awards September 20, 2022Merrell drove brand awareness among younger consumers through transformational design changes and integrating more joy into its marketing imagery and messaging.
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A Framework for Success: Pharmavite’s Measurement-Driven Approach
Event Recaps September 16, 2022Tommaso Visentini, divisional VP of analytics and insights at Pharmavite, shared how he developed an innovative media measurement approach that helped the company to directly connect media outcomes to business objectives.
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Leveraging Cultural Authenticity and Inclusion Measurements to Optimize Relevance and Sales
Conference Highlights September 16, 2022The quality of targeted insights is crucial to successfully instilling culture in brand marketing.
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