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  • The Fight Over Fraud

    ANA Magazine   January 24, 2020  

    Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

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  • 3 Companies with Strong Brand Purposes That’ll Inspire You

    Industry Insights   January 24, 2020  

    Setting brand resolutions and strategizing how to live your brand’s purpose is important at any point in the year, whether it’s the beginning, middle, or end.

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  • WMxCES Key Themes and Takeaways 2020

    Knowledge Partners   January 23, 2020  

    CES 2020 featured connected, smart, wearable and 5G enabled technologies with a focus on data and privacy, AI, 5G, transportation, connected living, health and wellness, VR, AR and MR, and content, and examined the immediate and future impact of these emerging innovations.

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  • B2B Brands Jumping into the Stream

    B2B Marketer   January 22, 2020  

    Netflix, Hulu, Amazon Prime, HBO, and Showtime provide valuable lessons for B2B marketers eager to ramp up their investments in streaming media.

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  • Content Marketing Overview

    Industry Insights   January 18, 2020  

    In this video, learn more about content marketing.

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  • Taking a Bite out of Super Bowl Advertising

    ANA Magazine   January 17, 2020  

    With 68 percent of U.S. homes owning pets, viewers of the Puppy Bowl and other animal-related programming are highly engaged, and often extend the conversation via their social channels.

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  • Pandora: Six Trends That Will Impact Audio and Marketing in 2020

    Webinars   January 16, 2020  

    In this webinar, learn more about Pandora's annual advertising report of the ever-evolving audio landscape. The guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and more.

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  • The Attraction of Cultural Magnetism

    Forward   January 16, 2020  

    Being relevant only gets a brand into the consideration set and means competing on price with competitors. But brands with a cultural magnetism create their own gravity beyond the functional dynamics of their category, resulting in a far deeper customer advocacy. Here’s how brands like New Balance, Delta Airlines, Michelob ULTRA, and Wendy’s use brand magnetism to build lasting connections with their customers.

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  • Go Back to Africa

    Multicultural Excellence Awards   January 15, 2020  

    Black & Abroad wanted to reinforce its position as a leader in redefining world experiences for the modern black traveler.

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  • Being a Kid is Tough

    Multicultural Excellence Awards   January 15, 2020  

    The California Milk Processor Board strategized a campaign to target millennial parents.

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  • Queer City (Pride + Progress)

    Multicultural Excellence Awards   January 15, 2020  

    P&G and BMW published a variety of content on CNN’s Pride + Progress platform to celebrate the LGBTQ+ community.

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  • See Sound

    Multicultural Excellence Awards   January 15, 2020  

    Wavio developed an AI-powered technology that helps deaf and hard of hearing people live with more independence and security.

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  • Don't Hate Me Because I am LGBTQ+/World Pride 2019

    Multicultural Excellence Awards   January 15, 2020  

    Pantene’s very first campaign for the LGBTQ+ community aimed to disrupt category conventions by showing the beauty of all transformations and of all people.

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  • Join Us for Good

    Multicultural Excellence Awards   January 15, 2020  

    Eastern Bank’s “Join Us For Good” campaign is the powerful articulation of its brand purpose, welcoming all customers, colleagues, and communities to join a movement focused on building advocacy, embracing social responsibility and helping improve equality in the communities Eastern Bank serves.

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  • Increasing Your Return on Influencers: Best Practice and Case Studies from TikTok

    Webinars   January 15, 2020  

    As TikTok takes the world by storm, the challenge of leveraging innovative social platforms and new formats is becoming top of mind for many brands. In this webinar, learn about best practice and case studies for brands using TikTok.

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  • Changing the Game

    Multicultural Excellence Awards   January 15, 2020  

    As the brand committed to empowering everyone, Microsoft designed the first controller for gamers with limited mobility that enhances their gaming experience and empowers them to compete in new ways.

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  • Share for Good

    Multicultural Excellence Awards   January 15, 2020  

    Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

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  • First Shave

    Multicultural Excellence Awards   January 15, 2020  

    In January Gillette’s “We Believe” launched creating a global dialogue about men’s behavior and what it meant to be a man.

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  • Smart Living

    Multicultural Excellence Awards   January 15, 2020  

    State Farm’s “Smart Living” campaign aimed to engage tech-savvy Asian-Americans while also driving awareness and consideration for State Farm within home and auto insurance product lines.

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  • Dream Crazy

    Multicultural Excellence Awards   January 15, 2020  

    The “Dream Crazy” campaign celebrates inspirational athletes that have pushed their sports (and sometimes the world) forward, from household names like Serena Williams and Lebron James, to a girl who dreamed of playing linebacker on a high-school football team.

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