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Programmatic media opens new doors to modern marketers seeking to spend efficiently and target with precision. The 2021 ANA Marketing Futures report on this topic curates expert perspectives and key stats, illustrating the tech’s current applications and anticipated future impact.

To improve Google’s voice technology, the Canadian Down Syndrome Society used the voices of the Down syndrome community to train Google’s speech recognition model to understand them, making voice technology more inclusive for the 78 million people with all forms of atypical speech.

The Alzheimer's Foundation of America created a coloring book to help the disease’s sufferers ease stress, improve motor skills, reconnect with family members, and reawaken memories.

The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

American Family Insurance created a virtual reality experience and complementary educational program to celebrate the Civil Rights Movement of the past and inspire activists of today.

To launch TREO in retailers across the U.S., Gillette took a 360 approach and created a series of videos, telling stories of caregivers and their loved ones as a way to celebrate them.

The U.S. Census Bureau undertook a campaign to promote census participation among Asian-Americans.

Print allowed Gillete to reach both individuals caring for their own loved ones and professional caregivers who were difficult to reach through other channels.

Dove embarked on an advocacy mission to create a more equitable and inclusive experience for Black people through the advancement of anti-hair discrimination legislation, known as The CROWN Act ("Creating a Respectful and Open World for Natural Hair").

A 360 campaign, which was created for the National Park Foundation, showcased trailblazing stories of African-American history and amplified the Black cultural connection that is showcased throughout many of America’s national parks.

Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

Crayola’s the Colors of the World crayons feature 24 specially formulated colors representing over 40 global skin tones.

Even at a time when people disagree over just about anything, especially when it comes to government spending, it is estimated that 80% of Americans believe that the International Space Station is a good investment for the country.

Mailchimp's latest ad campaign draws on classic animation to help its small business customers build big ideas. Michael Mitchell, director of brand marketing at Mailchimp, calls the campaign a "love letter" to entrepreneurs making their way through the pandemic.

In this webinar, learn why the only way to grow (with rare exceptions) is with “must-haves” defining game-changing subcategories with a new or markedly superior customer experiences or brand relationship, an exemplar brand that positions the subcategory, and barriers to competitors.

ANA’s Ask the Expert research service answers the question, “How has the pandemic changed consumers? What can be expected in 2021?"

B2B marketers have made little progress in tackling some chronic problems (read: sales-and-marketing alignment) and cultivating digital revenue streams. Could the increase in digital adoption caused by the pandemic help clear some of the logjams and spur an online-first strategy once and for all?

Attribution models are often used to gauge the potency of digital marketing campaigns and refine channel strategies, but these don’t always take customers’ real-world actions and behaviors into account. Without a view into customers’ offline activities, it’s nearly impossible to tell what’s working and what’s not. However, there are several ways to accurately measure what happens offline.

By partnering with online games and using an embedded AR function, Nike was able to engage its target audience and create an impression that its sneaker, Joyride, makes running easier.