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The meteoric rise of influencer marketing has quickly evolved into a data and AI-driven business that will reach $10 billion in 2020.

By using the right data to identify differences between two outwardly identical groups, a brand can make better decisions which to reach and how. One key data point that can have major implications for a brand’s marketing ROI? Financial durability.

Beyond updated TV ads to reflect the current climate and some new in-broadcast signage, what are brands doing to reimagine their sponsorships for professional sports leagues and maximize their value — even with fans relegated to their living rooms?

Despite the pandemic, the appetite among B2B buyers remains relatively strong. But marketers need to take this time to find more purposeful ways of serving their customers and prospects.

In this infographic, Adobe shared insights on how real-time analytics, that inform the personalization, of content create a better branded experience for consumer.

In this article, Adobe shared six lessons it learned amid the pandemic that can help companies understand how to be more nimble and adaptable.

In this eBook, Adobe identifies five reasons why choosing a hybrid platform with strong B2B and B2C functionality gives your enterprise the greatest business agility to meet changing customer expectations.

In this report, Adobe shared ways to leverage modern, cloud-native CMS technology to deliver personalized connected experiences across channels and devices in real-time.

The initial shock and continuing uncertainty caused by the pandemic have led many companies in the travel sector to put the brakes on their marketing efforts. Yet evidence suggests that keeping up engagement with consumers can help lessen the impact of the blow.

Before rushing to copy the offline marketing efforts of direct-to-consumer brands, it’s crucial for traditional brands to first understand the overall purpose driving the strategy. The timing, messaging, and medium also play a part in the broader scheme of the campaign.

National Instruments (NI) launched its first brand campaign during COVID-19, which upended its initial content strategy.

In this webinar GES Events discussed how to transition from virtual to hybrid events in the future.

The Entreprenista podcast launched in the fall of 2018, with the mission of empowering and providing business solutions to female entrepreneurs across the country.

The travel and hospitality sectors have suffered significant blows as a result of the COVID-19 pandemic. This report explores the role brand loyalty plays among frequent travelers and how brands can win back business by catering to this group of customers.

Amy Brothers, brand manager for Pebbles cereal, and Brian Hurley, creative director at Public Works, discuss the kid-centric “Daily Yabba Dabba Doo” series and provide insight into the most effective ways for brands to harness user-generated content.

Brands have a growing opportunity to capitalize on the interest in B2B-related content and deliver value to audiences tasked with meeting business objectives in an uncertain environment.

AB InBev described how it helped people confront some of the challenges created by the COVID-19 pandemic with livestreamed concerts and digital business directories.

Avocados From Mexico walked through a number of examples of the work it has done to promote consumption of the fruit.

Sarah Traverso from The Coca-Cola Company shared how the brand developed, captured, and produced an ad campaign during the COVID-19 pandemic.

Shannon Hendrickson, vice president of marketing at ADT, shared the different techniques used to execute three new full-funnel campaigns during the COVID-19 pandemic.