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  • Media Spending in an Uncertain Environment

    ANA Magazine   August 7, 2020  

    The pandemic will require marketers to master a new set of media buying skills, adopt KPIs that transcend return-on-advertising spending, and move e-commerce toward the center of their marketing strategy.

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  • In-House Media Best Practices

    Ask the Expert Answers   August 5, 2020  

    What are the basics in bringing media in-house? Any tips or processes that work best? What are the savings?

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  • Growing Online Giving

    The Nonprofit Journal   August 3, 2020  

    Nonprofits sometimes struggle to navigate a digital landscape that can be overwhelming in its possibilities. Here is how to overcome common challenges and take online giving to the next level.

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  • Weakening of Trust?

    The Nonprofit Journal   August 3, 2020  

    With more for-profits involved in societal causes, nonprofits must re-establish trust to advance their missions.

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  • Stepping Up Big-Time

    The Nonprofit Journal   August 3, 2020  

    As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.

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  • The Value of Brand

    The Nonprofit Journal   August 3, 2020  

    The concept of branding is not new in the nonprofit world, but it now plays a broader and more strategic role. This is most evident in beefed-up efforts to ensure a unified branding message permeates every level of the organization; achieving alignment between branding and fundraising is a big part of that.

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  • How to Fundraise on a Tight Budget

    The Nonprofit Journal   August 3, 2020  

    For small nonprofits with limited resources, fundraising is an especially tough task. And in the current climate, where budget slashing is the new normal, driving giving is an even more formidable challenge than ever. Here are nine strategies to help ensure success.

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  • Facebook Looks to Be a Better Friend to Brands

    ANA Magazine   July 31, 2020  

    To both keep advertisers in the fold and attract new ones, Facebook has rolled out new tools to bolster brand safety and make it easier for brands to reach their intended audiences.

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  • The Pandemic Is Redefining the Customer Experience

    B2B Marketer   July 29, 2020  

    In a post-COVID world, digital interactions with customers and prospects will rise dramatically, and e-commerce transactions for expensive B2B purchases — long the domain of in-person sales — will become much more common.

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  • Strategies and Insight from EEC Email Marketer Pollard Award Winner

    Webinars   July 28, 2020  

    In this webinar, Sandra Cordero, winner of the 2020 ANA Email Experience Council’s Pollard Email Marketer of the Year, shared some of her award-winning techniques, such as using personalization to support the customer journey and strengthen the customer relationship in such uncertain times, and how she uses data to drive results for a big brand.

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  • Hot Wheels Legends Tour: Engaging Fans Virtually Around the World

    Event Recaps   July 28, 2020  

    During the COVID-19 pandemic, Mattel turned its live Hot Wheels Legends Tour into a virtual car show.

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  • Pivoting to Virtual Experiences and Events

    Ask the Expert Answers   July 23, 2020  

    How are brands pivoting to virtual in the age of COVID-19?

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  • How Marketers Must Adjust to the new Trial Mentality

    Webinars   July 23, 2020  

    This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.

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  • BIC’s Journey to Global Digital Acceleration

    Webinars   July 22, 2020  

    In this webinar, Jen Elmashni, VP of Global E-Commerce and Digital Marketing, and Anna Ritchie, Head of Global Digital Content Strategy and Operations, shared insights and best practices for winning in the Digital space.

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  • Women Are Ambitious

    Event Recaps   July 20, 2020  

    In this session, the Tory Burch Foundation’s Director of Marketing and Digital shares what their team has learned about building brand purpose authentically from the inside out – at scale.

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  • How Brands Can Progress in Times of Crisis

    Event Recaps   July 20, 2020  

    In this talk, Alain Sylvain, Founder & CEO of Sylvain Labs will argue that our ability to move things forward in times of crisis is dependent on activating the instincts that don’t come naturally during a crisis.

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  • Harnessing the Power of the Loyalty Economy

    ANA Magazine   July 17, 2020  

    As the internet has matured from a novelty to a mainstream source for news and entertainment, digital content creators have carved out massive audiences who are enormously loyal. Many fans consider this content essential to their lives, and they are willing to support the brands that make it possible.

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  • Respond, Recover, and Thrive: Aligning with Human Values

    Knowledge Partners   July 15, 2020  

    Deloitte Digital provided a perspective on American values and how they’ve been shaped by the shared experience of the COVID-19 pandemic.

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  • Rethinking Your Business With Human-Centered Design

    Knowledge Partners   July 15, 2020  

    Deloitte Digital provides a framework for customer experience design that accounts for human nature.

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  • CVS Health: Producing an Ad During the Pandemic

    Event Recaps   July 15, 2020  

    Brett Gerstenblatt from CVS Health and Michael Sharp from Standard Black discussed how they made an ad during the COVID-19 pandemic, the procedures and precautions that were used, and why the ad made such a positive impact.

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