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  • How B2B Customers Like to Get Their Information

    B2B Marketer   March 3, 2021  

    A new report explores the “consumption gap,” or the time between when content is requested and the moment it’s opened for consumption, and how this varies according to job title. As B2B buyers become even more elusive, it’s incumbent upon marketers to distribute their content more strategically and strengthen their measurement efforts.

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  • The Latest Advanced TV Trends

    Ask the Expert Answers   March 2, 2021  

    With the TV landscape so fragmented, what should I know about Advanced TV trends, such as OTT (Over-the-Top) and CTV (Connected TV)?

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  • Flour Power

    Greater Good   March 1, 2021  

    King Arthur Baking Company, the oldest flour company in the U.S., saw flour sales increase 80 percent in 2020 compared to the previous year. Here’s how the employee-run company made it happen amid a pandemic.

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  • Taking the Pulse | COVID-19 Recovery Navigator

    Knowledge Partners   March 1, 2021  

    COVID-19 continues to impact America — from both a health and economic angle. Simultaneously, the country continues to grapple with a history of racism as well as the fallout from a tumultuous election cycle. It’s clear that things cannot simply “return to normal".

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  • Keeping the Lights On Broadway

    ANA Magazine   February 26, 2021  

    Theaters and other live performance venues are following changes in consumer behavior closely and creating new media plans that try to anticipate what people will want once they start returning to live theater. While the streaming of Broadway shows has helped keep theater in the public eye amid the pandemic, virtual shows pale in comparison to the real thing.

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  • Email Around the World: U.S., Canada, EU, and UK

    Webinars   February 24, 2021  

    In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and UK, and how to navigate and comply.

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  • The Future of Events Are Hybrid

    Ask the Expert Answers   February 24, 2021  

    ANA’s Ask the Expert research service answers the question, “After many organizations turned to virtual events, what does the future hold for in-person attendance?"

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  • Western Union — Innovation Through Crisis

    Knowledge Partners   February 19, 2021  

    Western Union discussed how it expanded its digital capabilities in response to the COVID-19 pandemic.

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  • Will Megacasts Become Mega-Popular?

    ANA Magazine   February 19, 2021  

    It’s up in the air whether megacasting will become the new normal. But running the same program across disparate networks should attract brands looking to land new audiences and stretch their marketing dollars.

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  • How ADT Cracked The Social Code and Grew Its In-House Team

    Event Recaps   February 18, 2021  

    Social and Content Marketing in 2020 required many marketers to pivot and redefine what success looks like. At the beginning of 2020, ADT's social and content calendar was planned three months in advance. But with the global pandemic changing the world as we knew it, pre-planned content was no longer relevant. ADT's digital brand team quickly pivoted into a real-time value exchange strategy that taps into what people come to social to do: engage, converse, and share. This new holistic content, social, and paid strategy led to continuously record-breaking months -- and the need to grow the team to support all of the manual work across real-time content ideation, social execution, and media optimizations. In this session, attendees will learn: ADT's Social Media and Content talent organization How to build a business case to grow your in-house team Insights into what social content consumers are engaging with

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  • Digital Ad Spending and Trends In 2021: eMarketer's Outlook

    Event Recaps   February 18, 2021  

    2020 was the toughest year for media spending in over a decade. Digital advertising proved resilient compared to traditional, but growth was well below trend and channel allocations shifted to meet the needs of the pandemic economy. 2021 will bring a return to double-digit growth for digital, and a rebound for traditional media — but not a return to the past. In this session, Nicole Perrin, Principal Analyst from eMarketer will walk you through the most important points of their latest forecast of digital and traditional ad spending in the U.S., plus highlights from major global markets. Attendees will learn: How fast digital and traditional media spending will grow in 2021 (and beyond) Which channels are driving more investment in digital ads, and why How the pandemic affected advertisers' digital ad allocations, and which of those shifts will be permanent eMarketer's outlook on major trends for digital advertisers to be aware of in 2021 including changes to how they can identify users and measure results, and the continued rise of e-commerce channel advertising

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  • L’Oreal, Newell Brands, and TikTok: How Technology Drives Creative Brand Performance

    Webinars   February 17, 2021  

    In this webinar, executives from L'Oreal, Newell, TikTok, and Ad-Lib discussed how data and technology are being leveraged to bridge the gap between media and creative.

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  • The State of Multichannel Marketing in 2021 and Beyond

    Webinars   February 17, 2021  

    In this webinar, learn about benchmarks and insights analyzing indicators that signal higher overall performance regarding multichannel campaign effectiveness.

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  • Turning the Page on Content Marketing

    ANA Magazine   February 12, 2021  

    Unlike the campaign-to-campaign mode of traditional brand advertising, content marketing requires brands to constantly refine their storytelling efforts and strategize for the long haul.

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  • ANA Media Leadership Industry Update

    Event Recaps   February 11, 2021  

    ANA Media Leadership Committee members will have an opportunity to hear the latest updates on important media industry initiatives including: Initial findings from ANA KPI Survey GARM Cross-Media Measurement (XMM) PRAM Launch of Media Leadership Growth Council

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  • Cancer Won't Wait: Using Media Exposure Data To Attribute 1st Party Conversions For Closed Loop Reporting

    Event Recaps   February 11, 2021  

    Reaching the right target audiences at the right time during a global pandemic can be challenging. Cancer Treatment Centers of America (CTCA) needed to reach prospective patients by providing them with information regarding cancer-only hospitals in their region. Learn how CTCA launched a nationwide OTT/CTV campaign to inform patients of facilities available for treatment, resulting in a cost per conversion of 60% lower than the campaign target.

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  • How to Optimize Global Production Shoots and Local Markets

    Ask the Expert Answers   February 10, 2021  

    ANA’s Ask the Expert research service answers the question, “How do I set up and consolidate my global production shoots? How can I incentivize local markets to adapt global campaign and content?"

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  • Shutterstock: The Future of Digital Creative Production

    Event Recaps   February 9, 2021  

    Flo Lau, creative director at Shutterstock, discussed the digital production challenges of the COVID-19 pandemic and the innovative ways creators are leveraging stock imagery and footage to reflect the authenticity of original content.

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  • Tips for Content Marketers from Meredith

    Event Recaps   February 5, 2021  

    The Meredith Corporation shared recommendations for adapting one’s approach to content marketing, addressing issues such as how to meet the changing needs of consumers and finding new ways to undertake video production.

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  • An Insurance Company Takes a Stand for Social Justice

    Event Recaps   February 5, 2021  

    Root Insurance discussed its partnership with NASCAR Driver Bubba Wallace and its support for his stand against the confederate flag.

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