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Companies that don’t realign their priorities toward a digital-first strategy will cede their business to competitors, says Geoff Ramsey, chairman and co-founder of eMarketer. In an interview with ANA magazine, Ramsey discusses how the pandemic has put pressure on marketers to sharpen their online platforms and make sure their data reflects the new reality.

In this webinar, learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T, and Disney — consistently spend disproportionately on OOH.

With digital engagement accelerating, B2B marketers are starting to soup-up the look of their websites and other assets. However, many companies have a hard time connecting improved design with the top and bottom lines.

The 2020 Marketing Futures Extended Reality report features expert perspectives, key stats, and real-world examples related to this important industry trend.

Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of more than 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.

Despite growing privacy concerns among consumers and a lurch toward the ‘dark web,’ brands can still drive actionable insights from social listening.

In this webinar, learn how to connect your brand strategy, corporate reputation, and media strategy to turn purpose and values into a meaningful brand citizenship action plan that drives growth while doing good.

There has never been a set of challenges like what we’ve collectively faced over the past few months. Marketers, along with consumers, are working hard to navigate our new reality.

How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?

Following the initial rush among brands and organizations to donate money and supplies, some companies are opting to build on their relief efforts and assist the community at large.

How does blockchain affect marketing, and how can it help marketers?

In this webinar, the APR team and other industry experts discussed observations and considerations for activating live events in a safe manner.

Since the coronavirus outbreak, European consumer perceptions of American brands have worsened, and purchases have declined. There are various marketing strategies to deploy to get things back on track.

A report to track editorial calendar opportunities and their associated deadlines.

Use this calendar template to keep track of your content marketing efforts through an agile approach.

Use this professionally designed calendar to organize and communicate all of your marketing activities.

Ahead of a highly emotional election season and amid a global pandemic, positive context matters to customers and to a brand's bottom line. Read the latest research from Pinterest to learn why it pays to be positive.

Use this tool to create a webinar promotions calendar that will allow you to plan and monitor your promotional activities throughout the year.

Use this calendar to organize the dates of distribution for your video marketing program.

This webinar offered insights into the next generation of omnichannel retail.