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  • Brand Safety is Job One for The Guardian

     Champions of Growth   May 31, 2023  

    Luis Romero, SVP of Advertising for North America at The Guardian U.S., joins host Matthew Schwartz, to talk about a recent deal which will enable advertisers an unfiltered and fully transparent view of users.

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  • The Brand That Was Never Supposed to Be, with Ivonne Kinser of Avocados from Mexico

     Marketing Futures Podcast   May 30, 2023  

    Avocados from Mexico’s Ivonne Kinser joined the Marketing Futures Podcast at the 2023 Brand Masters Conference to discuss the culture and vision behind one of the most innovative brands in any category.

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  • Canada 100 2022

     Knowledge Partners   May 30, 2023  

    Brand Finance released its annual report on Canada’s most valuable and strongest brands.

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  • No Turning Back: AI Is the Future of Social Media

     Industry Insights   May 26, 2023  

    Just as we’ve witnessed massive shifts in social media since its early days, we find ourselves at another pivotal moment in the still nascent existence of social media — one that I believe has the potential to completely disrupt what we consider social media to be. Artificial Intelligence (AI) is fundamentally changing the way we interact with the internet, and in the coming years it’s going to shape social media, and the way people use it, more than any other variable.

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  • Using Brand Legacy to Drive Innovation

     ANA Magazine   May 26, 2023  

    Many brands strive to rise above the clutter. However, it may be a tougher hill to climb for marketers working at brands with well-established histories. Here's how brands such as A&W Restaurants, EY, Pepsi, and Ringling Bros. and Barnum & Bailey use their legacies to drive innovation and change.

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  • US 500 2022

     Knowledge Partners   May 25, 2023  

    Brand Finance released its annual report on the US’s most valuable and strongest brands.

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  • Gender and Age Diversity in Global Ad Creative

     Knowledge Partners   May 24, 2023  

    Extreme Reach released a report to provide the industry at large with evolving benchmark tracking that is robust in scale to ensure data integrity. But the real power of benchmarks plays out at the marketer level, enabling each unique business to set goals and understand their specific efforts in this area.

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  • The Strongest Driver of Loyalty? An Emotional Brand Connection

     Money Slides   May 24, 2023  

    Ad agency J.Schmid shares the results of an extensive survey suggesting that an emotional brand connection is the single most powerful factor in persuading consumers to repurchase, recommend, forgive, and trust a company.

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  • A Chat with ChatGPT and Craig Stein of R3, pt II

     Marketing Futures Podcast   May 23, 2023  

    In part two of our interview with Craig Stein of R3 and the ChatGPT platform, we discuss real-life threats of AI, who “owns” ChatGPT’s answers, and whether there are things AI will never be able to do.

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  • The Boom in Generative AI

     Money Slides   May 23, 2023  

    Insider Intelligence shares data demonstrating the dramatic rise in investment in Generative AI since 2017.

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  • Measurement Is a Key Driver in Panera’s Customer Loyalty Program

     Event Recaps   May 23, 2023  

    For Panera, enhancing the customer experience and driving loyalty is key. Meenakshi Nagarajan, SVP of recurring revenue and loyalty at Panera Bread, discussed how the company leverages personalization and the omnichannel experience to drive connections with consumers.

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  • Global 500 2023

     Knowledge Partners   May 23, 2023  

    Brand Finance released its annual report on the world's most valuable and strongest brands.

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  • A TikTok Shut Down Reminds Advertisers Why a Good Identity Strategy Is a Must

     Industry Insights   May 22, 2023  

    There is a chance that at some point in the future, TikTok will no longer be available in the U.S. This latest news should serve as (yet another) wake-up call for executives who have yet to create a future-proof identity strategy. Few brands use first party data to understand which sites and channels their audience visits at a granular level. If TikTok were to go away, this would leave many brands in the dark about how to find their TikTok audience. As cookie erosion continues, creating a smarter audience framework is a must.

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  • The Secret to Authentically Supporting Your Brand’s Target Audience

    Industry Insights   May 22, 2023  

    TLDR: The secret is in the title of this blog post. “Authentically.” Be authentic: In your actions, in your words, in your financial support, and in your campaigns. Above all, don’t be hypocritical.

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  • Absolut Appeals to Concert-Goers with a Metaverse Activation

     REGGIE Awards   May 21, 2023  

    Absolut extended into the metaverse with Absolut.Land, a one-of-a-kind blended activation at Coachella, featuring innovative experiences inspired by the brand’s products, heritage, and passion points. The multi-level journey unlocked surprise moments, product promos, and unique metaverse experiences.

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  • Progressive Creates a Branded Character to Appeal to Young Homeowners

     REGGIE Awards   May 20, 2023  

    To fuel Progressive’s “Parentamorphosis” campaign momentum and keep up with an evolving audience, the brand introduced “Dr. Rick, Parenta-Life Coach.” In addition to TV, online video was used to target young people who had cut the cord. Progressive also pulled Dr. Rick out of traditional channels by releasing an audiobook.

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  • How Walmart Used Roblox to Spice up Its Relationship with Gen Z

     REGGIE Awards   May 20, 2023  

    When economic uncertainties made Walmart’s relationship with young people more vulnerable, the brand responded by transforming itself from a supplier of things to a supplier of experiences by launching “Walmart Land” on Roblox.

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  • How Unilever and Walgreens Reshaped Beauty by Elevating Marginalized Voices

     REGGIE Awards   May 19, 2023  

    To improve the beauty and personal care (BPC) product experience for multicultural shoppers, Unilever partnered with Walgreens to share previously unheard beauty stories with a campaign that elevated the voices of multicultural shoppers and achieved a lift in brand sentiment and sales.

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  • How TUMS Ended Its War on Food with the “Love Food Back” Rebranding Campaign

     REGGIE Awards   May 19, 2023  

    With its “Love Food Back” campaign, TUMS wanted to reposition its brand and reignite its customers’ passion for even the spiciest of foods.

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  • Five Ways to Power Brand Purpose with Nonprofit Partnerships

     Podcast POVs   May 19, 2023  

    Beyond Profit host Ken Beaulieu provides five tips for how brands can initiate and maximize nonprofit partnerships that ensure their purpose feels authentic and meaningful to consumers.

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