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  • Marketers Must Be More Agile

    B2B Marketer   November 23, 2022  

    Long-term planning may be turning into a bit of an oxymoron due to the furious pace of change among B2B customers and prospects. However, marketers still need vision when it comes to preparing for the future, as the B2B terrain is shaping up to look radically different just a few years from now, a recent study reveals.

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  • How to Navigate Inflation This Holiday Season

    Industry Insights   November 22, 2022  

    The holidays are on the horizon, but so too is the growing impact of the worst inflation in 40 years. With financial concerns putting a strain on the festivities, many may be wondering how to afford the usual holiday expenditures — presents, travel and produce, to name a few. Fortunately, necessity sparks innovation, and there are several ways for consumers to save money, while finding gifts for everyone on their list.

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  • The Creative Renaissance Is Here

    Forward   November 17, 2022  

    The technology for supporting creative optimization is at a tipping point. Indeed, the marketing industry faces an incredibly exciting moment where art and science finally work together to raise the bar for advertising across all formats and channels.

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  • How Brand Marketers Can Leverage Programmatic in Podcasting

    Pulse   November 17, 2022  

    Watching television, scrolling through social media, and working on a laptop, are all inherent parts of everyday life. But screen time is becoming excessive. The average American spends over 7 hours per day looking at a screen.

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  • Humanity Marketing: Combining Data and Emotions to Make Powerful Human Connections

    Event Recaps   November 17, 2022  

    When it comes to making marketing decisions, data insights have proven that making a true human connection based on emotions is far more effective than relying on data and logic alone.

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  • Everything You Need to Know About Programmatic Audio

    Pulse   November 17, 2022  

    Digital audio consumption has steadily risen over the last 10 years. There were 7.9 million music subscribers in 2014; this figure eclipsed 82 million in 2021, according to Statista. Weekly digital audio listenership has increased by over 38 percent in the past decade, with an audience of 192 million, reported by Insider Intelligence. Advertisers have been quick to take note of this shift. Global digital audio ad spend is forecast to hit $6.78 billion in 2022 and rise to more than $10 billion by 2027, via Statista

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  • Forecasting the Future, with DEFINITION 6

    Marketing Futures Podcast   November 17, 2022  

    Jason Rockman and Curtis Cochran of DEFINITION 6 break down the process of forecasting, and how brands can take the first steps to developing a clearer vision of the future.

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  • Collaboration Between CMOs and CFOs Builds Lasting Brands

    Industry Insights   November 16, 2022  

    Today the c-suite has high expectations for CMOs, requiring them to demonstrate their value to a company's bottom line. Creativity and big ideas alone no longer suffice as senior marketers are expected to also bring data, analytics, and technical know-how to the leadership table.

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  • 4 Simple Guidelines to Provide Outstanding Digital Customer Experiences

    Industry Insights   November 16, 2022  

    Digital transformation looms large for many brands and businesses, who know the process is important but may be less sure about how to tackle it. The end customer is increasingly empowered, the pace of innovation is faster, and expectations of exquisite experiences have risen accordingly. How do brands integrate these digital advances and rapid cultural change into a cutting-edge digital customer experience strategy?

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  • Leading with Purpose: Creating a Positive Impact for Clients

    Event Recaps   November 16, 2022  

    Today, law firm CMOs are now understanding that clients are shaped by the brands that they interact with every day, raising clients’ expectations and driving fierce competition in an industry already struggling with differentiation.

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  • Programmatic CTV Should Be Content-First, Not Audience-First

    Industry Insights   November 15, 2022  

    “Audience-first” was in some ways a reaction to “content is king.” A decade ago, as the programmatic space was reaching critical mass, the industry glommed onto the glory of cherry-picking audiences based on fancy new algorithms that allowed us to “personalize” impressions.

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  • Creative Needs to Catch Up

    Industry Insights   November 15, 2022  

    Since its inception, the internet has allowed us to generate creative ideas together, from across continents, keeping lines of communication open through a vast advertising landscape even during a global pandemic and myriad lockdowns.

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  • Brands Need Music to Connect with Multicultural Audiences

    Industry Insights   November 15, 2022  

    Today’s brands are increasingly seeking to reach diverse, multicultural audiences to drive revenue. We have seen it with Coca-Cola’s “America is Beautiful” ads and Adobe’s “When I See Black.” However, attempts to reach new audiences can feel inauthentic or simply ineffective.

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  • How to Overcome the Brand Suitability Challenge

    Industry Insights   November 14, 2022  

    Advertising has a dire brand suitability problem and needs a systematic solution. The advertising-fueled attention economy has incentivized publishers and social platforms to support the loudest and angriest voices with few safeguards in place to allow brands to exclude false, misleading, and divisive content while prioritizing the suitability factors most important to their business.

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  • Three Stats That Will Change the Way You Think About Customer Loyalty

    Knowledge Partners   November 11, 2022  

    A report by CM Group highlighted the three most important stats affecting customer loyalty today.

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  • How Principal Financial Group Successfully Uses Behavioral Science

    Webinars   November 9, 2022  

    In this webinar, discover how Principal Financial Group applies data and behavioral science to the strategy and creative in their integrated campaigns and see how this helps them trigger automatic, decision-making shortcuts from their targets, increasing the likelihood they’ll engage and respond.

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  • Trends Come and Go, But Legacy Lasts

    Industry Insights   November 8, 2022  

    Kate Bush is in the top 10. Baggy jeans are all the rage. And there’s a new series launching on Netflix about Blockbuster (dance on the grave much?). It goes without saying, what’s old is new again.

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  • Driving Brand Growth Through Cultural Effectiveness Measures

    Conference Highlights   November 8, 2022  

    Intentionality is the key to developing ad campaigns that resonate with multicultural audiences.

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  • Driving Brand Growth Through Cultural Effectiveness Measures

    Event Recaps   November 8, 2022  

    AIMM representatives showcased the organization’s Cultural Insights Impact Measure, which proves the power of infusing cultural relevance into advertising. CarMax’s Clary Leffel provided examples of how her brand has used cultural relevance insights to target various demographics and strengthen the business’s bottom line.

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  • B2B Content Marketing

    Ask the Expert Answers   November 8, 2022  

    What are best practices for B2B marketers getting into content marketing?

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