Search Marketing Knowledge Center

Content Marketing Now and Beyond

Ask the Expert Answers September 15, 2021

What are trends and best practices for content marketing?

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Electrify Your B2B Brand with Lessons from D2C

Knowledge Partners September 12, 2021

B2B brands can learn a lot from the D2C category, which creates cohesive branded customer experiences that drive affinity and loyalty.

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The Future of Influencer Marketing Features More Integration

ANA Magazine September 10, 2021

Engaging with influencers has gone well beyond traditional brand partnerships. As companies develop their influencer marketing strategies, nuance will be a key ingredient moving forward.

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Transformational Storytelling — Amazon Sapiens

CMO Content September 10, 2021

During the annual festival in June, LIONS recognizes creativity. We exist to drive progress through it. In this inspirational and future-focused presentation, hear a conversation between two creative thought leaders on the transformative power of storytelling.

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Creativity Matters: Big Creative Ideas from Cannes Lions 2021

CMO Content September 9, 2021

In this video, take a look at best-in-class examples from campaigns awarded a LION at this year's Cannes Lions Festival in a variety of sectors and categories, which represent breakthrough, provocative ideas pointing to a new direction in the industry.

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Top Five Ways a CDP Can Better Your Marketing

Webinars September 9, 2021

In this webinar, Abbas Makhdum with Oracle Unity dove into the five things to know before selecting your Customer Data Platform (CDP), the importance of consent management and real-time intelligence, and how you can take the wheel in your journey to be data-driven.

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A Personalized Future, with Mike Barclay of MoEngage

Marketing Futures September 7, 2021

We're making it personal today at the Marketing Futures Podcast. Mike Barclay of MoEngage joins us to talk the history and future of personalization in marketing.

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Flood of College Athletes Become Influencers After NCAA Ruling

Knowledge Partners September 6, 2021

“First my twin, then my teammate, now my business partner”. That was the Instagram caption written by student athlete Hayley Cavinder as she posed in Times Square, holding hands with her twin sister Hanna. They gazed up at a billboard that announced they are the first student athletes to sign the first deal in collegiate NIL history.

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How To Reach Out to Influencers (And Get a Response!)

Knowledge Partners September 3, 2021

Influencer marketing is a multi-billion dollar business with one of the fastest compound growth rates in existence. One of the dangers of working within such a large industry is losing that personal, one-to-one touch when connecting with potential partners.

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A Guide to Improving the ROI of Your Digital Customer Experience

Knowledge Partners September 3, 2021

Learn why digital transformation puts customer intent at the center of the user experience, creating an entire ecosystem that relies on a healthy mix of automation and personalization.

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How to Automate a Scope of Work Program

Forward September 2, 2021

An automated scope of work program can provide several benefits for brands and their agencies, including an improved and more valuable client-agency relationship, but getting there requires a clear vision. Here’s how to get started.

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Embracing Creative Automation: How Design Teams Can Use Tech to Enhance Their Imagination

Knowledge Partners September 2, 2021

Creative automation is about leveraging technological tools to help creative professionals tap into their talents and imagination.

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How Much Do Influencers Cost in 2021?

Knowledge Partners September 2, 2021

In this article, Tagger, a data-driven influencer marketing platform, shares insights on how to determine how much to pay an influencer.

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Should You Include CGI or Virtual Influencers in Your Campaigns?

Knowledge Partners September 2, 2021

In this article, Tagger explores the emergence of the virtual influencer, and what it means for marketers.

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Strategizing and Activating on Social Justice

Ask the Expert Answers September 1, 2021

ANA’s Ask the Expert research service answers the question, “How can my brand authentically commit to social justice issues?"

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Your Market Doesn’t Exist

Forward August 31, 2021

While it’s always been true that a business needs great products and great marketing to be successful, in today’s world, great marketing can’t save a so-so product, and products don’t become great without marketing. Here are a few reasons why marketers should feel empowered to lead a new growth agenda within their organizations.

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America’s Economic Engine: The State of Small and Medium-Size Business During COVID-19 — Resiliency and Preparedness

Knowledge Partners August 29, 2021

TriNet uncovered insights surrounding business continuity and the confidence level of small-to-medium sized businesses during the pandemic.

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Star Search

ANA Magazine August 27, 2021

As the definition of celebrity evolves, marketers have a much bigger canvas to draw in new spokespeople. But they do have to be extra careful that the person matches the tone of the ad campaign and shares the company’s values.

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Collaborate to Win: How Brand and Performance Marketing Work Together

Webinars August 26, 2021

In this webinar, presenters walked through the key differences of what a brand agency and performance marketing agency can offer, why you need both, and how to create processes and workflows between each counterpart to drives results.

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