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  • B2B and B2C Marketers Are Starting to Follow the Same Playbook

    B2B Marketer   November 13, 2019  

    B2B brands adopt more and more characteristics of consumer marketing, while B2C companies steal a page or two from the business marketing playbook.

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  • Content Marketing Rules

    Insight Briefs   November 10, 2019  

    This Insight Brief shares how marketers can develop and fine-tune their content marketing strategy for 2020 and beyond.

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  • A New Chapter for Independent Bookstores

    ANA Magazine   November 8, 2019  

    A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

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  • Air Max Goes Bigger with Air

    Smarties Awards   November 7, 2019  

    Nike promoted its Air Max 720 shoes by providing Chinese young people with support for their creative pursuits.

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  • Blazing into Late Night

    Smarties Awards   November 7, 2019  

    Pizza Pizza found a way to remain competitive and turn around its sales decline through a new promotion targeting the late-night pizza-hungry crowd.

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  • The Perfect 10 Is Now the 8

    Smarties Awards   November 7, 2019  

    To reach its target audience, push past competition, and raise the BMW 8 Series to the top of consumers’ consideration set, BMW created a campaign that showcased the luxury experience through a mobile-first approach.

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  • FriesList

    Smarties Awards   November 7, 2019  

    McDonald’s transformed french fries and paper tray liners into music playlists through a partnership with Spotify.

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  • Cadillac CT5 ASMR Reveal

    Smarties Awards   November 7, 2019  

    Cadillac reimagined the process of announcing a new model through a mobile and social-first approach that increased brand awareness and created excitement among fans and followers for the CT5.

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  • Knorr Recipe Pal: Bringing Back the Cooking Habit of Filipinos

    Smarties Awards   November 7, 2019  

    Knorr encouraged Filipinos to cook rather than eat out or order in by providing recipes and cooking guidance directly to their phones.

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  • The Snack Saga

    Smarties Awards   November 7, 2019  

    Fanta described how it created a voice-controlled game to promote its soda.

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  • Big & Tutorial

    Smarties Awards   November 7, 2019  

    Avon appealed to a young and digitally-savvy target by creating an eight-hour makeup tutorial on YouTube.

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  • The Adventure with King Leo and Friends

    Smarties Awards   November 7, 2019  

    To prevent Vietnamese children from getting cavities, P/S created a 21-day augmented reality adventure to make brushing teeth fun and instill the habit of brushing twice a day.

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  • Brushing Is Playing

    Smarties Awards   November 7, 2019  

    Toothpaste brand P/S wanted to improve kids’ oral health and launch a new product line specifically catered to the oral care needs of children.

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  • Monty’s Wicket Warnings

    Smarties Awards   November 7, 2019  

    To enhance viewership of cricket, Foxtel capitalized on AI technology to create a “predictive commentator” that alerted fans when critical moments were poised to emerge in the course of a 30-hour match.

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  • bubly Launch Campaign

    Smarties Awards   November 7, 2019  

    To connect with stressed millennials, challenger sparkling water brand bubly partnered with celebrities to create silly, playful content.

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  • Doritos Cool & Hot 360 Interactive Video

    Smarties Awards   November 7, 2019  

    Doritos marketed a new product with a mobile game that allowed users to interact with a virtual environment by tapping their screens.

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  • Biti’s Smart — A Shoe Can Make Kids Smarter!

    Smarties Awards   November 7, 2019  

    Biti’s Kid shared how it developed a mobile app that allowed parents to track their children’s activity levels to promote healthy lifestyles.

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  • Rescue Dogz

    Smarties Awards   November 7, 2019  

    Online dog food company Güd wanted to increase its brand awareness and help Brazil’s largest rescue center secure as many dog adoptions as possible.

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  • Brand Love Promo

    Smarties Awards   November 7, 2019  

    To engage its fan base and increase sales, Nutella created a promotional campaign where customers could enter to win prizes via a mobile app.

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  • Do What You Can’t Jimmy Fallon

    Smarties Awards   November 7, 2019  

    To show off the most innovative features of Samsung’s latest smartphone, the brand had Jimmy Fallon film an episode of his late night talk show on it.

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