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  • Brands Set the Stage for Awards Season

    ANA Magazine   December 3, 2021  

    With awards season around the corner, consumer brands have to make sure their real-time marketing operations are up to speed and not in any danger of missing something that suddenly goes viral.

  • Sonic Branding: Using Audio as a Marketing Tool

    Ask the Expert Answers   December 2, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I use radio and other audio media channels to reach consumers?"

  • What is the Customer Experience?

    Champions of Growth   December 1, 2021  

    In the latest edition of the Champions of Growth podcast, we explore the customer experience (CX). How do marketers convince C-level executives there’s real value in delivering a differentiated customer experience?

  • Digital B2B Content Needs an Overhaul

    B2B Marketer   December 1, 2021  

    Bombarded by marketing content for nearly the past two years, B2B buyers are feeling burned out and are dramatically reducing their content intake. But that doesn’t mean brand managers can let up when it comes to developing their messaging efforts. To the contrary, CMOs and marketers have to stir their creative juices to develop the kinds of campaigns that have a touch of fun and, perhaps more important, treat their customers like humans.

  • The Power of Direct Mail in a Digital World

    Knowledge Partners   December 1, 2021  

    In this report, USPS shared how the digital revolution is shifting customer behaviors and expectations, and how direct mail can take marketing to the next level.

  • Brands Offer Consumers an Escape from the Mundane

    ANA Magazine   November 24, 2021  

    A growing number of consumers are looking for an escape from the familiar as they start to venture out and the pandemic starts to wane. Some niche brands are responding to the call by touting the unique experiences they have to offer while encouraging consumers to unplug from their digital devices.

  • Instagram as a Marketing Tool

    Ask the Expert Answers   November 17, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I leverage Instagram to reach consumers?"

  • A B2B Content Marketing Quandary

    B2B Marketer   November 17, 2021  

    B2B marketers continue to struggle with developing thought leadership content that will grab their customers and prospects and drive new revenue, new research suggests.

  • Humanity Is the Secret Ingredient for Superior CX

    Forward   November 16, 2021  

    Showing empathy isn’t based on data. It’s a gut feeling, intuition, an understanding of how to connect meaningfully with the human on the other end. Ever since people rallied around essential workers 20 months ago, they’ve demanded that same level of transparency, empathy, and understanding from the brands they support.

  • Five Easy Website Updates to Boost Holiday Sale Conversions

    Knowledge Partners   November 16, 2021  

    Making a few of these light-lift website updates grounded in your Black Friday/Cyber Monday strategy, you can reach your customers, create a compelling shopping experience, and boost conversions without straining your resources or risking the stability of your website.

  • Doritos Cool Ranch — Lessons Learned at the Ranch

    Event Recaps   November 16, 2021  

    Leveraging a famous hip-hop artist, a well-known 20th century actor, and the biggest song of 2019, Doritos took to the biggest stage in advertising — the Super Bowl — to re-introduce its Cool Ranch flavor to consumers who had begun to turn away from the once-popular product.

  • Health, Like Our Salvation, Is Up to Us (with Some Help from Tech)

    Industry Insights   November 12, 2021  

    Before COVID 19, getting health care meant physically going to the doctor or a hospital. However, advances in digital technology not only allow patients to receive health care remotely, but to take more control in their health overall. What does this transformation mean outside of the industry, particularly for marketers?

  • Marketers Greet the Metaverse

    ANA Magazine   November 12, 2021  

    Originally the stuff of science fiction, the metaverse is on the verge of reality. Companies are taking an incremental approach to entering what is a very complex universe for brands — and people — to navigate.

  • A Blueprint for B2B Brand Performance

    Event Recaps   November 10, 2021  

    Doug Novack, managing director of business and industrial markets practice at Google, and Peter Dewey, director and partner at Boston Consulting Group, shared key findings and actionable steps discovered within research that sought to identify key principles of effective B2B branding.

  • Anheuser-Busch InBev’s Tips for Partnering with Influencers

    Event Recaps   November 9, 2021  

    At a recent meeting of the ANA’s Influencer Marketing Committee, Anheuser-Busch described some of the ways that it capitalizes on partnerships with musical talent to promote its brands, sharing four tips for marketers looking to follow its successful example.

  • Five More Customer Engagement Challenges and How to Fix Them

    Knowledge Partners   November 8, 2021  

    Learn five customer engagement challenges to brands, with solutions on how to fix them.

  • Signal Loss and Creative Data, with Stephanie Bohn of VidMob

    Marketing Futures   November 3, 2021  

    Stephanie Bohn, Global Chief Brand Officer for VidMob, joined us on the podcast to discuss the company's new report — "The Essential Guide to Signal Loss for Digital Marketers."

  • Influencer Marketing Now and Beyond

    Ask the Expert Answers   November 3, 2021  

    ANA’s Ask the Expert research service answers the question, “What is the state of influencer marketing, and how can I best leverage influencers?"

  • Behind the Campaign: Using AI To Fix Content Marketing’s ROI Problem

    Marketing Futures   November 1, 2021  

    How did a Fortune 500 financial institution move beyond clicks and drive engagement of their owned content? By leveraging the potential of Artificial Intelligence (AI) to understand what content was resonating with their consumers and serving it up at the perfect time.

  • Behind the Campaign: Wine and Cheez-It

    Marketing Futures   November 1, 2021  

    To recapture consumer attention and reestablish the uniqueness of the brand, Cheez-It developed a collaboration with House Wine to offer a boxed pairing of wine and Cheez-Its, the “ultimate snack pack for grown-ups.”