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  • How to Create Shoppable Moments Everywhere

    Webinars   May 13, 2021  

    According to IAB, quarantine accelerated the United States’ transition to a “storeless” Direct Brand Economy five times faster than pre-pandemic rates. Consumers can go from browsing to shopping in just a few finger taps. In this webinar, get a breakdown of the opportunities in shoppable media.

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  • Launching B2B Marketing and Sales Programs in a Virtual World

    Webinars   May 12, 2021  

    The Lenovo + Cargo team shared how they deployed a combination of pre-recorded, downloadable, and live content to create a virtual event experience that garnered an “interest rating” of 99.95%.

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  • Driving Growth By Evolving the Customer Experience

    Forward   May 11, 2021  

    If brands want to ignite growth in a post-pandemic environment, they must reimagine the way they deliver experiences — and that means weaving experience through every part of their organization.

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  • Should Brands Join the Clubhouse?

    ANA Magazine   May 7, 2021  

    Clubhouse, the invitation-only audio-chat app that launched last year, is attracting a growing number of consumer brands. But will the app end up being a creature of the pandemic and lose its appeal as things start to loosen up and people get back into circulation?

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  • Fresh Scent in 20+ Markets

    Session Videos   May 6, 2021  

    Notino is Europe's largest beauty e-commerce site and has faced some major marketing challenges related to operating in such a large number of markets and languages. In this video, learn how it went through a worldwide rebranding — replacing individual country brands in local languages to a common brand.

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  • Level Up Your Email Copy and Design

    Public Videos   May 5, 2021  

    Curiosity, smiling people, and instructions are among the ingredients for designing engaging email campaigns.

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  • Level Up Your Email Copy and Design

    Session Videos   May 5, 2021  

    Go beyond the basics and level up your email marketing campaigns to engage, re-engage, or reach new customers. In this video, learn to make sure your design and content can capture attention and still deliver your message with power and flair.

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  • Say It Like You Mean It: Creating Relevant and Timely Conversations with Qualified Buyers

    Webinars   May 5, 2021  

    Brian Rowley with Panasonic System Solutions Company of North America discussed the importance of a tailored, customer-centric approach to marketing, how brands can listen more carefully to buyers’ needs and watch for market changes, and the importance of being agile.

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  • How USAA Shot Its New Ad Campaign Remotely

    ANA Magazine   May 5, 2021  

    When the pandemic disrupted its ad production, USAA turned to an innovative idea — letting the onscreen talent shoot the entire thing with no director, technician, or crew members on site.

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  • Mastering Customer Engagement in Digital Marketing

    Knowledge Partners   May 3, 2021  

    Marketing experts at Theorem and Liveclicker share proven best practices for digital marketers to boost customer engagement and increase sales conversions.

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  • Leaving Normal Behind

    ANA Magazine   April 30, 2021  

    A recent study provides brand managers with a window into how the pandemic has altered consumer behavior, as people take stock of their lives and recalibrate what’s truly important to them. With nearly 40 million Americans on the move and major changes in the workplace due to the crisis, marketers will have to recalculate their communications strategies and avoid “Before Times” thinking.

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  • Increasing Website Usability to Improve Conversion

    Knowledge Partners   April 28, 2021  

    In this report, RRD Marketing Solutions discusses the need for usability testing and offers guidance on creating a seamless online experience for consumers.

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  • How Society and Sustainability Impact Brand Reputation in a Post-Pandemic World

    Webinars   April 28, 2021  

    This session analyzed, interpreted, and discussed the importance and impact of social and environmental issues on the reputation of companies.

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  • Army of Advocates

    The Nonprofit Journal   April 28, 2021  

    Learning how to navigate the emerging influencer-marketing landscape can be intimidating. Here are some tips to help nonprofits succeed, with insights from nonprofit leaders and industry insiders.

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  • X Factor

    The Nonprofit Journal   April 28, 2021  

    There are 65.2 million gen Xers in the U.S. and they love to give to causes that are important to them. Nonprofits would be wise to target what some are calling the next great giving generation.

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  • From Data Use to Data Obsession

    The Nonprofit Journal   April 28, 2021  

    The savvy use of data analysis and artificial intelligence can have a significant impact on donor acquisition and retention.

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  • Sector Perspective

    The Nonprofit Journal   April 28, 2021  

    Knowing the real reasons donors give can help grow your major giving pipeline.

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  • Backyard Dive Bar Turned Data Capture Opportunity

    Session Videos   April 27, 2021  

    Learn how the Miller High Life beer brand was able to take a culturally relevant moment and turn it into an opportunity to grow its first party consumer database.

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  • 2021 B2B Marketing Conference Event Recap

    Industry Insights   April 26, 2021  

    The most memorable takeaways and quotes from the 2021 B2B Marketing Conference that took place in March.

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  • Navigating Narratives

    Forward   April 22, 2021  

    Brands willing to stand behind a cause that jives with people’s own beliefs will earn their loyalty and support, but it’s impossible to align with everyone all the time. When a person or company aligns with a certain cause, they risk alienating people on the other side. Organizations have to figure out how to handle polarizing narratives and which side of an issue, if any, they choose to support.

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