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  • Brand Managers Face a World of Problems

    B2B Marketer   February 19, 2020  

    The onus is on marketers to spot regional or cultural trends that may impact their business category and/or products and services — even if the company lacks a significant global presence.

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  • Mastering the Balancing Act Between BX and CX

    Forward   February 18, 2020  

    Brand experience has long been the bedrock of brand-building, and still plays a crucial role in winning consumer affinity. But it’s the rise of the CX era, and its tight focus on every consumer touchpoint, that will future-proof modern brands for the next decade. Smart brands will strike a balance between brand experience and customer experience. Here’s how to get started.

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  • Six Is the New 30

    ANA Magazine   February 14, 2020  

    Call it the yin and yang of brand advertising: Six-second ads enjoy a halo effect from related content, while longer ads have more opportunity to tell a story and engage consumers.

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  • The State of Content Marketing in 2020 — Content as a Business Strategy

    Webinars   February 12, 2020  

    In this webinar, The Content Advisory went through new research on Content Marketing, explored the business model of content, and discussed how to develop the optimal business purpose and focus for a truly measurable content strategy.

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  • Progressive Insurance

    Event Recaps   February 11, 2020  

    Progressive Insurance shared insight into the rise of influencer marketing, tackling its challenges, examining its unique benefits, and exploring how the company has updated its in-house practice.

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  • Is AI the Cherry on Top of the Marketing Cake?

    Insight Briefs   February 6, 2020  

    AI isn’t just a mysterious, ethereal machine swirling around every aspect of our daily lives, from physical spaces to cars to smartphones. It’s also an increasingly vital tool for brand marketers.

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  • Mastercard: Latest Consumer Trends, the Future of Marketing, and Evolution of the Brand

    Webinars   February 5, 2020  

    Mastercard' Cheryl Guerin shared an outlook on the latest consumer behaviors, desires/aspirations, and key trends, discussed the impact of an increasingly connected world on marketing, and shared how Mastercard is evolving its iconic brand and Priceless as a platform.

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  • How Waze Empowers a Community to Change the Way the World Moves

    Event Recaps   February 5, 2020  

    Waze puts people at the center of its marketing strategy, leveraging its marketing platform to engage and transform its customer base into a community of connected drivers that improves commutes, creates real-world impact, and offers unique opportunities to advertisers.

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  • Using Thought Leadership to Influence Buyers and Drive Purchasing Behaviors

    Webinars   February 5, 2020  

    In this webinar, the presenters covered the results of a LinkedIn/Edelman Thought Leadership Report and explored the strategies and tactics companies can implement to bolster their approach to thought leadership and product content that reaches the right audiences and generates commercial results.

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  • Transforming Video in a Connected World

    Event Recaps   February 4, 2020  

    In this session, we will review and discuss the current emerging video landscape and will especially highlight the OTT players to understand the current visibility. We will also facilitate an interactive working session to highlight the key areas within video that the ANA Media Leadership Committee would like to tackle as an industry body to lead future proof measures both short and long term around topics such as: visibility, frequency management, and third party verification/measurement.

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  • The Emerging Trends in Video You Need to Know

    Event Recaps   February 4, 2020  

    Experts discussed the current emerging video landscape and around topics such as visibility, frequency management, and third-party verification/measurement.

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  • What You Need to Know About Gen Z

    Event Recaps   February 4, 2020  

    The ANA Educational Foundation (AEF) shared insights on how it is addressing talent from an overall marketing industry perspective.

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  • How Traditional CPG Companies Adopt a Challenger Brand Mindset

    Forward   February 4, 2020  

    With direct-to-consumer (DTC) brands nipping at their heels, traditional CPG companies are scrambling to implement marketing initiatives so they can be more like challenger brands.

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  • CTV Overview

    Event Recaps   February 4, 2020  

    In this session, we will review and discuss the current emerging video landscape and will especially highlight the OTT players to understand the current visibility. We will also facilitate an interactive working session to highlight the key areas within video that the ANA Media Leadership Committee would like to tackle as an industry body to lead future proof measures both short and long term around topics such as: visibility, frequency management, and third party verification/measurement.

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  • Graphics Policy Exemption Form

    Tools   February 1, 2020  

    A form that documents requests for exemptions to the graphic use policy.

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  • Customer Experience Management Assessment

    Tools   February 1, 2020  

    Use this tool to analyze customer experience management (CEM) maturity in your organization.

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  • Customer Centricity Checklist

    Tools   February 1, 2020  

    A checklist with links to tools and best practices for increased focus on customers.

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  • Shooting for Brand Relevance

    ANA Magazine   January 31, 2020  

    Looking to make a bigger-than-life impression on consumers, some brands are tapping big-name directors to produce ad spots with a cinematic flair. While the end result can be a scene stealer, it requires more than just a large budget. Marketers must be willing to cede some creative control to let the director’s vision — and the brand — shine through.

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  • Building a Performance Digital Media Engine that Drives Business Goals

    Event Recaps   January 30, 2020  

    A combination of performance marketing and brand building have helped Visible make a name for itself in the cell service provider market.

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  • Creative That Works

    Event Recaps   January 30, 2020  

    The Home Depot drove awareness and attention to its modern products, services, and sensibilities by updating its creative presence in the marketplace.

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