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  • Building a Movement, Not a Moment

    ANA Magazine   June 25, 2019  

    Broadening the representation of female artists and producers in the entertainment industry? That’s music to Jennifer Breithaupt’s ears. In this Q&A, Breithaupt, global consumer banking CMO at Citi, discusses her company’s participation in the #SeeHer initiative, its launch of #SeeHerHearHer, how Citi uses its sponsorships to drive greater inclusiveness in the music industry, and more.

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  • Say Hello to AI-Enhanced Conversational Marketing

    Forward   June 20, 2019  

    Frustration with corporate call centers is one of the biggest consumer laments. Brands are responding by implementing chatbots that are increasingly conversant — freeing up live customer service agents to focus on providing more value to the customer in real time.

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  • How to Manage Brand Reputation

    ANA Magazine   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

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  • Take Your Brand to the Next Level with Omni-Channel Marketing

    Webinars   June 13, 2019  

    Join Henrik Johansson, CEO & Co-Founder of Boundless, to get the inside scoop on what some of today's top brands are doing to connect with their audiences and leave an everlasting impression.

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  • The Pioneering CMO

    Forward   June 13, 2019  

    Pioneering CMOs are using new approaches to marketing that put the customer at the forefront and are achieving business results that demand the C-suite take note. Here, according to research by Accenture Interactive, is how they’re doing it.

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  • Brand Affinity and the Need for an Outside Perspective

    ANA Magazine   June 12, 2019  

    Understanding what consumers think of your brand is critical, but it’s not always an easy thing to determine — or understand. Here’s how marketing experts at Hershey, USPS, and Huge, among others, measure consumer brand affinity.

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  • Influencer Marketing Tips

    Event Recaps   June 11, 2019  

    Magician Collins Key advised marketers on how to work with social media influencers such as himself, offering a case study of his own work with AT&T.

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  • Marketing Shoes to Entrepreneurs

    Event Recaps   June 11, 2019  

    Tennis shoe maker K-Swiss described how it sought a brand positioning that didn’t rely on sports or entertainment.

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  • Marketing Cars with GIF Stickers

    Event Recaps   June 11, 2019  

    Acura explained how it reconceptualized its car configurator to allow users to virtually customize their cars on Instagram with a host of GIF stickers.

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  • Blockchain Report, 2019 Edition

    Research Reports   June 6, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on Blockchain provides marketers with foundational knowledge of the subject, expert perspectives on its potential, and tips on adopting this emerging technology.

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  • CMO Trend Brief: Blockchain, 2019 Edition

    Research Reports   June 6, 2019  

    This quick read highlights the must-know aspects of blockchain and explores what the industry can expect from the technology in the short and long term.

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  • Blockchain Infographic, 2019 Edition

    Research Infographics   June 6, 2019  

    Understand ways blockchain technology can benefit the marketing industry, and review recommendations for brands considering adopting this emerging trend.

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  • Why CPG Brands Are Getting Personal

    ANA Magazine   June 5, 2019  

    To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

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  • Boeing: Workflow Management Tool Adoption Process

    Webinars   June 5, 2019  

    Corey Dill, senior manager of creative operations at The Boeing Company, shared how they found greater success with a new workflow management tool.

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  • CMO Trend Brief: Future of Retail, 2019 Edition

    Research Reports   June 4, 2019  

    This quick read highlights factors affecting the state of online and in-store retail environments, as well as expert perspectives and a compressed case study.

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  • Future of Retail Infographic, 2019 Edition

    Research Infographics   June 4, 2019  

    Understand factors affecting the state of online and in-store retail environments, including ways consumer behavior and preferences are changing as related to shopping.

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  • How to Change Social Norms Through Data and Digital Experiences

    Event Recaps   June 4, 2019  

    Truth Initiative explained how it creates effective and emotionally compelling campaigns that change lives.

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  • How Your Brand Can Be a Community Builder

    Event Recaps   June 4, 2019  

    Campbell Soup Co. shared the latest trends in social commerce, including how platforms are evolving, brand storytelling is shifting, and the social contract between brand and consumer could potentially be changed.

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  • Consumer Engagement Is Key for Back-to-School Retail Campaigns

    Forward   June 4, 2019  

    As marketers prepare for the upcoming back-to-school shopping season, a new study from Innovid shows the value personalized messaging and connected TV can bring to their campaigns.

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  • How McCormick Strategized Its Digital Cross-Platform Capabilities

    Event Recaps   June 4, 2019  

    McCormick and Co. shared how the company is propelling personalized scale and improved digital capabilities across its owned platforms.

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