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  • Five Emerging Marketing Trends That Will Matter Even More in the Future

    ANA Magazine   April 17, 2019  

    In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

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  • Upcoming Research on TV Advertising in a Connected World

    Event Recaps   April 16, 2019  

    The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

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  • Northwell Health: Digital & Social Case Study

    Event Recaps   April 16, 2019  

    Northwell Health is New York State's largest health care provider and private employer, with 23 hospitals, more than 650 outpatient facilities and nearly 15,000 affiliated physicians. In this session, hear from Christina Stolfo, Director, Audience Development at Northwell Health who will share insights on recent digital campaigns and the data-based strategies that made them successful.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   April 14, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Time for a New Media Supply Chain

    Industry Insights   April 13, 2019  

    Procter & Gamble Chief Brand Officer Marc Pritchard called for the creation of an entirely new media supply chain to address the significant challenges facing the industry in transparency, brand safety, and privacy.

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  • Purposeful People Series: Houston Cowan

    ANA Magazine   April 12, 2019  

    A 1991 article in <em>SKI</em> magazine about a blind skier changed Houston Cowan’s life and led him to launch two nonprofits, including Challenge America, which is devoted to the needs of the military community.

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  • Five Ways to Engage Gen Z for Life

    Webinars   April 10, 2019  

    In this webinar, Mark Beal, author and professor of Public Relations and Marketing at Rutgers University, shared insights directly from the minds and mouths of Gen Z on how to effectively engage them.

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  • The Home Depot. Growing E-Commerce Within a $100 Billion+ Retailer

    Event Recaps   April 4, 2019  

    The Home Depot is the world's largest home improvement specialty retailer, with 2,200+ retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, Guam, 10 Canadian provinces and Mexico. In this session, The Home Depot will share insights on how their strategies in marketing have contributed to $1 billion in growth online every year for the past 5 years.

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  • The Future of Search: Voice & Visual

    Event Recaps   April 4, 2019  

    Dan Golden, President & Chief Search Artist at Be Found Online will cover some of the big themes and changes facing the world of search marketing. From the continued rise of voice search to the burgeoning technology around visual and video recognition, the world of search marketing as we know it is changing significantly. Add the complexity of new devices like smart screens, automotive platforms, smart watches, augmented reality cameras and glasses our notion of "search" is going to be changing drastically in the 2019 and beyond. In this session, you'll learn more about the emerging technology platforms & ecosystems.

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  • Upcoming Research on TV Advertising in a Connected World

    Event Recaps   April 4, 2019  

    The shift to viewing content through internet-enabled / streaming devices, or what we call connected TV (CTV), is surging -- over 55% of Americans watch programming on a connected device today, according to eMarketer. To educate and engage brand marketers with insights and learnings around CTV Innovid and the ANA are partnering on a year-long research endeavor. In this session, you'll learn how this project aims to drive the industry towards a deeper understanding of how CTV complements linear TV while uncovering key areas of importance for this advertising vehicle including measurement, advanced analytics and new creative formats.

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  • Hitting All the Right Notes

    ANA Magazine   April 3, 2019  

    Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.

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  • Snackable Content Strategies to Win with Gen Z

    Webinars   April 3, 2019  

    In this webinar, discover ways your organization can navigate, and more importantly, prioritize and quantify Gen Z's influence to increase sales and profits.

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  • How HSBC Generates Loyalty with AI

    Event Recaps   April 2, 2019  

    Maritz Motivation Solutions explained how it used AI to improve the recommendations that credit-card holders received for redeeming their loyalty points.

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  • Revamping a Loyalty Program: Shinola’s Approach

    Event Recaps   April 2, 2019  

    Shinola described how it overhauled its loyalty program to better satisfy customer needs and desires.

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  • Providing Customers with Speed, Adaptability, and Loving Attention

    Event Recaps   April 2, 2019  

    Quicken Loans described several characteristics that distinguish its approach to marketing, innovating, and satisfying customers.

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  • Tech Adoption Lags Across the Healthcare Spectrum

    Forward   April 2, 2019  

    Brands are missing the boat when it comes to spurring the market for wearable medical devices.

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  • Social Listening and Engagement: Some Approaches by Microsoft

    Event Recaps   April 2, 2019  

    Microsoft described its “proactive” and “reactive” approaches to digital social engagement.

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  • Talent and Recruitment

    Insight Briefs   April 1, 2019  

    The ability to attract and retain new marketing talent is a major challenge for brands and organizations. The challenge is against the backdrop of an ever-changing digital landscape and trying to meet the needs of diverse and multicultural consumers. Hiring new talent is just the first step, of course, but retaining talent means companies have to build skills within these hires in order for both the brand and its employees to continue on a growth path.

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  • Reese’s Candy Converter

    Event Recaps   March 29, 2019  

    Reese’s leveraged a simple but powerful consumer insight to create a Halloween activation that captured attention and market share during the brand’s most important holiday season.

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  • High-Stakes Leadership in a Post-B2B World

    Knowledge Partners   March 29, 2019  

    Hotwire Global’s latest report looks at how consumer values effect brand perceptions in the B2B space.

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