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  • Creature Comfort

    ANA Magazine   August 23, 2019  

    For a quarter century, the American insurance provider Aflac has been working behind the scenes with members of the medical community to improve health care options for young cancer patients. The centerpiece of its latest initiative, "My Special Aflac Duck," is a comfort toy that kids instantly warm to.

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  • Four Ways Marketers Can Best Engage Gen Z

    ANA Magazine   August 22, 2019  

    Generation Z will soon take over as the largest consumer segment, and marketers who think they can treat these young consumers just like millennials will be in for a rude awakening.

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  • What’s in a Name?

    ANA Magazine   August 16, 2019  

    A growing challenge for marketers, naming requires a highly strategic approach to make sure new brand names resonate with the intended audience and align with corporate goals.

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  • Marketing Your Brand at Sephora

    Event Recaps   August 15, 2019  

    In this session, Celessa Baker will share how she and her team guides brands to create differentiated and compelling marketing plans in the Sephora retail environment.

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  • Mitsubishi Drives Customer Experience to Improve Business Outcomes

    Webinars   August 14, 2019  

    Learn how Mitsubishi created a connected customer journey across online and offline interactions in order to improve customer experience and achieve business outcomes.

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  • New Strategies For Shopper Marketing

    Insight Briefs   August 12, 2019  

    This Insight Brief discusses transformations in shopper and commerce marketing and includes trending innovations, best practices, and case studies.

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  • Marketing Milestones

    ANA Magazine   August 9, 2019  

    Marketers need to ensure that celebrating anniversaries and other major events aligns with the company’s overall goals and objectives.

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  • U.S. Multicultural Media Forecast 2019 — Primary and Secondary Sources

    Research Reports   August 8, 2019  

    PQ Media attempted to identify as many primary and secondary sources as possible related to multicultural media. In this document that accompanies the full U.S. Multicultural Media Forecast 2019 report, PQ Media lists over 40,000 primary and secondary sources.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 8, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • How to Master Individualization to Delight Your Customers

    Knowledge Partners   August 8, 2019  

    OneSpot created a guide for marketers striving to create superior customer experiences, who believe a deeper level of personalization, known as individualization, is integral to delivering the customer experience consumers expect.

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  • Purposeful People Series: John and Mark Cronin

    ANA Magazine   August 8, 2019  

    Inspired by a young man with Down syndrome, John’s Crazy Socks empowers people with differing abilities and promotes inclusion via a vast portfolio of wildly designed socks.

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  • U.S. Multicultural Media Forecast 2019

    Research Reports   August 8, 2019  

    The report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

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  • U.S. Multicultural Media Forecast 2019 — Executive Summary

    Research Reports   August 8, 2019  

    This report was commissioned by the ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) and conducted by PQ Media. The goal was to provide ANA and AIMM members with a comprehensive examination of multicultural media investments by demographics, media platforms, and media buying strategies.

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  • Is it Time for an SEO Audit? 9 SEO Tips for Travel Websites in 2019

    Knowledge Partners   August 7, 2019  

    Mower shared nine SEO tips for travel marketers to use when identifying areas of opportunity in their SEO approach.

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  • The ROI of Influencer Marketing

    ANA Magazine   August 6, 2019  

    As brands boost their spending on influencer marketing programs, new tools and metrics are emerging to maximize investments in this rapidly growing area.

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  • Sponsorships and Event Marketing Major Boon for Diversity

    Insight Briefs   August 3, 2019  

    Fostering diversity should be at the forefront of every company’s marketing agenda — and building tangible, experiential moments can be a key way to achieve this.

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  • Stepping Into the Virtual Unknown

    ANA Magazine   August 2, 2019  

    Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

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  • Content Marketing Survey and Roundtable

    Event Recaps   August 1, 2019  

    The ANA discussed findings from recent research on content marketing, including its uses and the role of partners in producing it.

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  • 12 Tips to Get your Travel Content Strategy on Point

    Knowledge Partners   August 1, 2019  

    Mower shared tips for creating a content strategy that aligns with brand objectives, distributes collateral effectively, and supports the initiative with the right infrastructure.

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  • Content Marketers Q&A with The Washington Post

    Event Recaps   August 1, 2019  

    The Washington Post shared several examples of the content marketing that it has undertaken in partnership with brands on its site.

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