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  • How to Manage Brand Reputation

    ANA Magazine   June 14, 2019  

    Highly trusted companies, or those with a great reputation, have a 5 percent profit advantage over companies that are not trusted, according to the Edelman Trust Barometer. Marketers and industry experts explain how to manage brand reputation to gain or maintain a competitive advantage.

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  • Take Your Brand to the Next Level with Omni-Channel Marketing

    Webinars   June 13, 2019  

    Join Henrik Johansson, CEO & Co-Founder of Boundless, to get the inside scoop on what some of today's top brands are doing to connect with their audiences and leave an everlasting impression.

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  • The Pioneering CMO

    Forward   June 13, 2019  

    Pioneering CMOs are using new approaches to marketing that put the customer at the forefront and are achieving business results that demand the C-suite take note. Here, according to research by Accenture Interactive, is how they’re doing it.

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  • Brand Affinity and the Need for an Outside Perspective

    ANA Magazine   June 12, 2019  

    Understanding what consumers think of your brand is critical, but it’s not always an easy thing to determine — or understand. Here’s how marketing experts at Hershey, USPS, and Huge, among others, measure consumer brand affinity.

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  • The Power of Purpose In A Post-Digital Age

    Insight Briefs   June 10, 2019  

    This Insight Brief provides marketers with resources for building a genuine brand purpose and shares best practices from brands that have successful merged purpose and mission into one.

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  • Blockchain Report, 2019 Edition

    Research Reports   June 6, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on Blockchain provides marketers with foundational knowledge of the subject, expert perspectives on its potential, and tips on adopting this emerging technology.

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  • Blockchain Infographic, 2019 Edition

    Research Infographics   June 6, 2019  

    Understand ways blockchain technology can benefit the marketing industry, and review recommendations for brands considering adopting this emerging trend.

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  • CMO Trend Brief: Blockchain, 2019 Edition

    Research Reports   June 6, 2019  

    This quick read highlights the must-know aspects of blockchain and explores what the industry can expect from the technology in the short and long term.

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  • Why CPG Brands Are Getting Personal

    ANA Magazine   June 5, 2019  

    To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

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  • Boeing: Workflow Management Tool Adoption Process

    Webinars   June 5, 2019  

    Corey Dill, senior manager of creative operations at The Boeing Company, shared how they found greater success with a new workflow management tool.

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  • Empowered Shoppers, Evolving Expectations

    Knowledge Partners   June 4, 2019  

    This infographic from Valassis, as part of its annual Coupon Intelligence Report, analyzes the evolution of shopping behaviors across traditional consumer packaged goods categories including food, household goods, and health and beauty care products.

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  • Fraud in Digital Advertising

    Event Recaps   June 4, 2019  

    The ANA and White Ops have partnered for the fourth time on a study to measure bot fraud in the digital advertising ecosystem.

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  • Future of Retail Report, 2019 Edition

    Research Reports   June 4, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies on the ways brands are delivering buying experiences to the modern consumer.

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  • Consumer Engagement Is Key for Back-to-School Retail Campaigns

    Forward   June 4, 2019  

    As marketers prepare for the upcoming back-to-school shopping season, a new study from Innovid shows the value personalized messaging and connected TV can bring to their campaigns.

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  • CMO Trend Brief: Future of Retail, 2019 Edition

    Research Reports   June 4, 2019  

    This quick read highlights factors affecting the state of online and in-store retail environments, as well as expert perspectives and a compressed case study.

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  • Future of Retail Infographic, 2019 Edition

    Research Infographics   June 4, 2019  

    Understand factors affecting the state of online and in-store retail environments, including ways consumer behavior and preferences are changing as related to shopping.

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  • How Your Brand Can Be a Community Builder

    Event Recaps   June 4, 2019  

    Campbell Soup Co. shared the latest trends in social commerce, including how platforms are evolving, brand storytelling is shifting, and the social contract between brand and consumer could potentially be changed.

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  • Purposeful People Series: George McKerrow

    ANA Magazine   May 31, 2019  

    The longtime business partner of Ted Turner and CEO of Ted’s Montana Grill leads efforts to champion sustainability, from pasture to plate.

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  • Why Marketing Needs Disruption

    Session Videos   May 31, 2019  

    In this video, Ally Financial discussed one of the most pressing issues we are facing as an industry: the death of true creativity.

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  • Marketing Amid Organizational Transformation

    Session Videos   May 31, 2019  

    In this video, industry experts discussed how business models need to adapt to meet the needs and journeys of customers.

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