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  • Influencer Marketing Overview

    Public Videos   February 15, 2019  

    In order to help brands fully harness its potential, the ANA dives into the complexities of influencer marketing, such as influencer fraud, measurement, messaging, transparency, market reach, and brand safety.

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  • Digital Character and the Humanization of Brands

    Knowledge Partners   February 14, 2019  

    Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.

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  • 2018 Year in Review: Brand Sponsorships by the Numbers

    Knowledge Partners   February 14, 2019  

    Hookit created a report looking back at the most successful brand sponsorships in 2018.

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  • Raising the Bar at Anheuser-Busch

    ANA Magazine   February 13, 2019  

    As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

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  • The State of Content Marketing in 2019

    Webinars   February 13, 2019  

    Learn about four successful approaches that businesses are taking to scale content, lean in to the first-party data value, and create a business model that provides strategic value.

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  • Gen Z: The Total Social Generation

    Knowledge Partners   February 12, 2019  

    Engagement Labs released a report on Generation Z based on comprehensive analysis of the actual conversations being had by this generation.

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  • How to Lead a Successful Sustainability Program

    ANA Magazine   February 8, 2019  

    Savvy companies are increasingly launching sustainability initiatives to meet the standards of environmental watchdogs and conscious consumers and fuel long-term growth. Marketing leaders and other experts weigh in on how to elevate “do good” efforts.

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  • IBM’s Approach to Marketing: Agile, Data-Driven, and Client-Centric

    Event Recaps   February 7, 2019  

    IBM identified three pillars of its approach to marketing.

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  • Five Tips for Building and Maintaining a Marketing Team

    Event Recaps   February 7, 2019  

    Ryan Bonifacino shared recommendations for staffing and organizing marketing teams.

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  • Which Brands Have the Most Effective Sponsorship Portfolio?

    Knowledge Partners   February 6, 2019  

    Hookit shares which metrics connect most closely with effective sponsorships for brands.

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  • Sponsorship in eSports: a Guide for Brand Marketers

    Knowledge Partners   February 6, 2019  

    Hookit takes a look at the world of eSports, and shares how brands can effectively align with properties in the space to drive ROI.

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  • Digital Transformation

    Insight Briefs   February 6, 2019  

    Marketers are transforming their strategies and tactics to stay competitive amid the disrupted digital landscape. Case studies, research, and expert perspectives found in this Insight Brief shed light on the topic.

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  • The Art of Going Viral

    Event Recaps   February 5, 2019  

    Christine Zalocha, VP of marketing at Aura, shared the science behind video “virality” and how to implement an internal strategy that gets consumers to share a brand’s content within their communities.

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  • How Two Brands Used Print to Increase Results and ROI

    Event Recaps   January 31, 2019  

    The American Red Cross successfully translated a digital-native Giving Day campaign into print and increased overall results. Meanwhile, Jockey employed neuromarketing in its print and digital campaigns to create messaging that engaged more customers and increased acquisition efforts.

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  • Yahoo Sports Creates Activations Around Super Bowl

    MediaPost   January 31, 2019  

    Yahoo engages Super Bowl fans with an experiential campaign.

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  • It’s Not Either/Or: How to Utilize Both Print and Digital

    Event Recaps   January 31, 2019  

    Leaders from American Express, the AARP, and Liberty Mutual shared their insights on a range of topics, including the challenges of and solutions for implementing a true marketing communications strategy and predictions on the role of print in the age of digital and emerging technologies.

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  • Hulu Partners with Charmin, Coca-Cola to Test Pause Ads

    MediaPost   January 31, 2019  

    Hulu experiments with a new ad format.

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  • Mastering Social Media in 2019

    Event Recaps   January 30, 2019  

    Erin Silver shared Volvo’s recent digital campaigns and the data-based strategies that have made its initiatives successful as well as her predictions for the social media landscape in 2019.

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  • John Deere: An Original Content Marketer

    Event Recaps   January 29, 2019  

    The Furrow, John Deere’s print journal for agriculture enthusiasts, gained the trust of its audience by maintaining editorial independence from its brand messaging.

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  • A Framework for Storytelling and Strategy

    Event Recaps   January 29, 2019  

    This framework for developing a strategy is based on three key elements of storytelling: characters, conflict, and plot.

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