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  • Content As a Differentiator

    B-to-B Marketer   January 23, 2019  

    In today’s challenging environment, B2B marketers must find ways to differentiate their products or services from the competition. Many are finding that content — personalized, relevant, and properly distributed — can help them meet those challenges.

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  • Five Ways Marketers Will Adapt to Consumer Power in 2019

    Webinars   January 16, 2019  

    Jim Nail, Principal Analyst at Forrester Research, laid out a series of trends for 2019 and provided practical tips for realizing them in marketing plans for the year.

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  • Five Ways to Rebuild Customer Trust in the Post-Trust Era

    Webinars   January 9, 2019  

    Drawing upon research from his new book, Savvy — Navigating Fake Companies, Fake Leaders and Fake News in the Post-Trust Era, Shiv Singh outlined how trust in brands is under stress and what you can do about that.

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  • A Classic Brand Freshly Brewed

    ANA Magazine   January 9, 2019  

    Dunkin' Brands CMO Tony Weisman discusses the rebrand set to keep Dunkin' running well into the future.

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  • Optimizing First-Party Data for Your B2B Marketing Campaign

    Webinars   January 9, 2019  

    The data from your customer relationship management (CRM) system is only as good as the data it contains. Avoid the potential pitfalls and learn how you can apply your most valuable marketing asset, first-party data.

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  • How Verizon’s In-House Agency 140 Came to Be

    ANA Magazine   January 2, 2019  

    While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

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  • The Key to Consumer Attention Is Relevance

    Forward   December 27, 2018  

    Consumers today have infinite options when it comes to premium content, so brands looking to break through must focus on relevance to keep consumers engaged.

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  • 5 Opportunities to Drive B2B Brand Growth

    Industry Insights   December 19, 2018  

    A B2B International survey of large businesses serving B2B markets reveals that B2B marketers are optimistic about their marketing budgets. In light of this, here are five opportunities that present significant potential for growth.

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  • Context Is the Missing Piece to Brand Safety and Greater ROI

    Forward   December 18, 2018  

    Issues with brand safety in the digital realm are driving advertisers toward pairing context and content — ensuring ads show up alongside brand-suitable materials that resonate with consumer audiences.

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  • Four Examples of Brand Purpose from ANA’s 2018 Masters of Marketing Conference

    Industry Insights   December 17, 2018  

    Presenters at the ANA’s flagship conference provided case studies of organizations that are striving to carry out benevolent social missions.

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  • Rain Wi-Fi

    Cannes Mobile Lions Awards   December 15, 2018  

    Mobile provider Tele2 promoted itself by deploying devices across St. Petersburg that used rain power to provide free internet service.

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  • Astronaut Reality Helmet

    Cannes Mobile Lions Awards   December 15, 2018  

    To promote its new show, One Strange Rock, National Geographic recreated the experience of going to space through virtual reality technology.

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  • Invisible Friends

    Cannes Mobile Lions Awards   December 15, 2018  

    Missing Persons Advocacy Network’s brief focused on finding a way to generate new information, clues, and awareness in these cold cases. To do so, the company provided hope and support to the families of the missing and raise awareness of each missing person’s circumstances around their disappearance.

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  • Live Moment of Silence

    Cannes Mobile Lions Awards   December 15, 2018  

    Sandy Hook Promise used Facebook live to encourage users to share a moment of silence for the Sandy Hook Elementary School shooting and donate to help stop gun violence.

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  • Data into Dollars

    Cannes Mobile Lions Awards   December 15, 2018  

    To show phone users how much they spend on data, Xfinity turned six-second pre-roll ads into price tags in its “Data in Dollars” campaign.

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  • A/R Jordan

    Cannes Mobile Lions Awards   December 15, 2018  

    Jordan Brand capitalized on AR technology and the enduring memory of one of its namesake’s most iconic dunks to promote the release of the Air Jordan III Tinkers.

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  • The Nest Address

    Cannes Mobile Lions Awards   December 15, 2018  

    To protect storks who had built nests on utility poles, Romania’s largest energy company created an app that crowd-sourced nest locations, which engaged consumers and saved birds.

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  • Samsung SmartSuit

    Cannes Mobile Lions Awards   December 15, 2018  

    Samsung elevated its Olympic sponsorship initiative by creating a tech-enabled suit to enhance athletes’ training regimens.

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  • Social Media

    Insight Briefs   December 15, 2018  

    Creating personal connections between brands and consumers is essential for marketers looking to succeed in today’s landscape. The ANA shared insights into how to build a unique brand, select influencers, promote equality and inclusivity through media, and comply with FTC guidelines.

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  • Welcome to @Apple

    Cannes Mobile Lions Awards   December 15, 2018  

    Apple actively inspires people to take more photos and participate in a larger community — expanding the definition of photography and creativity for its four million followers worldwide.

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