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  • Understanding and Serving Consumer Needs During COVID-19 and Beyond

    Knowledge Partners   August 14, 2020  

    Beginning in February 2020, a global pandemic caused by the Coronavirus (AKA COVID-19) with no immediate vaccine has led to dramatic actions by public and private institutions. Experian has developed its 2020 Consumer Audiences to help clients better understand and serve consumer needs during this unique period of our history.

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  • Customer Journey Maps

    Ask the Expert Answers   August 14, 2020  

    For brands to move forward in challenging times, effectively utilizing customer journey maps is the first step to creating a holistic, omnichannel approach.

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  • A New Concern Among Consumers: Brand Safety

    ANA Magazine   August 14, 2020  

    The term ‘brand safety’ has taken on a more literal meaning during the pandemic, with consumers acutely interested in how the products they buy are manufactured, packaged, and distributed.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 14, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Navigating Uncertainty: The Protector, the Pragmatist, and the Prevailer

    Knowledge Partners   August 13, 2020  

    Deloitte Digital’s research identified three primary “clusters” that demonstrate the ways consumers respond to risk and specifically to the COVID-19 pandemic. Marketers should consider these insights when developing messaging and experiences during this tumultuous time.

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  • UPS Bakes Digital Transformation Into the Brand

    B2B Marketer   August 12, 2020  

    Since coming aboard in 2018, UPS CMO Kevin Warren has been methodically rebuilding UPS’ marketing organization around what he calls “the new digital imperative.” Toppling traditional marketing tools is just one aspect of a multifaceted plan.

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  • Media Spending in an Uncertain Environment

    ANA Magazine   August 7, 2020  

    The pandemic will require marketers to master a new set of media buying skills, adopt KPIs that transcend return-on-advertising spending, and move e-commerce toward the center of their marketing strategy.

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  • In-House Media Best Practices

    Ask the Expert Answers   August 5, 2020  

    What are the basics in bringing media in-house? Any tips or processes that work best? What are the savings?

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  • Back to School 2020 Trend Guide

    Knowledge Partners   August 4, 2020  

    This report highlights back-to-school shopping trends and provides advice to marketers as they develop strategies to connect with parents, students, and educators in light of the effects that the COVID-19 pandemic will surely have on this highly anticipated annual shopping occasion.

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  • The Value of Brand

    The Nonprofit Journal   August 3, 2020  

    The concept of branding is not new in the nonprofit world, but it now plays a broader and more strategic role. This is most evident in beefed-up efforts to ensure a unified branding message permeates every level of the organization; achieving alignment between branding and fundraising is a big part of that.

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  • Growing Online Giving

    The Nonprofit Journal   August 3, 2020  

    Nonprofits sometimes struggle to navigate a digital landscape that can be overwhelming in its possibilities. Here is how to overcome common challenges and take online giving to the next level.

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  • Stepping Up Big-Time

    The Nonprofit Journal   August 3, 2020  

    As the COVID-19 pandemic upended the country, many nonprofits reconfigured their marketing strategies and budgets to place a sharper focus on their missions and help people through a difficult period in inspiring ways. Here are four examples of how nonprofit organizations successfully dealt with the crisis, as well as lessons learned.

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  • Weakening of Trust?

    The Nonprofit Journal   August 3, 2020  

    With more for-profits involved in societal causes, nonprofits must re-establish trust to advance their missions.

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  • How to Fundraise on a Tight Budget

    The Nonprofit Journal   August 3, 2020  

    For small nonprofits with limited resources, fundraising is an especially tough task. And in the current climate, where budget slashing is the new normal, driving giving is an even more formidable challenge than ever. Here are nine strategies to help ensure success.

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  • Facebook Looks to Be a Better Friend to Brands

    ANA Magazine   July 31, 2020  

    To both keep advertisers in the fold and attract new ones, Facebook has rolled out new tools to bolster brand safety and make it easier for brands to reach their intended audiences.

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  • The Pandemic Is Redefining the Customer Experience

    B2B Marketer   July 29, 2020  

    In a post-COVID world, digital interactions with customers and prospects will rise dramatically, and e-commerce transactions for expensive B2B purchases — long the domain of in-person sales — will become much more common.

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  • Hot Wheels Legends Tour: Engaging Fans Virtually Around the World

    Event Recaps   July 28, 2020  

    During the COVID-19 pandemic, Mattel turned its live Hot Wheels Legends Tour into a virtual car show.

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  • Strategies and Insight from EEC Email Marketer Pollard Award Winner

    Webinars   July 28, 2020  

    In this webinar, Sandra Cordero, winner of the 2020 ANA Email Experience Council’s Pollard Email Marketer of the Year, shared some of her award-winning techniques, such as using personalization to support the customer journey and strengthen the customer relationship in such uncertain times, and how she uses data to drive results for a big brand.

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  • How Marketers Must Adjust to the New Trial Mentality

    Webinars   July 23, 2020  

    This webinar examined how a trial mentality disrupts how marketers think about strategy, creative, media, and metrics, how to keep new shoppers that discovered a brand during COVID, and how to get lapsed shoppers to “try” your brand again.

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  • Pivoting to Virtual Experiences and Events

    Ask the Expert Answers   July 23, 2020  

    How are brands pivoting to virtual in the age of COVID-19?

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