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  • 3 Companies with Strong Brand Purposes That’ll Inspire You

    Industry Insights   January 24, 2020  

    Setting brand resolutions and strategizing how to live your brand’s purpose is important at any point in the year, whether it’s the beginning, middle, or end.

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  • The Fight Over Fraud

    ANA Magazine   January 24, 2020  

    Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

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  • WMxCES Key Themes and Takeaways 2020

    Knowledge Partners   January 23, 2020  

    CES 2020 featured connected, smart, wearable and 5G enabled technologies with a focus on data and privacy, AI, 5G, transportation, connected living, health and wellness, VR, AR and MR, and content, and examined the immediate and future impact of these emerging innovations.

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  • B2B Brands Jumping into the Stream

    B2B Marketer   January 22, 2020  

    Netflix, Hulu, Amazon Prime, HBO, and Showtime provide valuable lessons for B2B marketers eager to ramp up their investments in streaming media.

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  • Content Marketing Overview

    Industry Insights   January 18, 2020  

    In this video, learn more about content marketing.

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  • Taking a Bite out of Super Bowl Advertising

    ANA Magazine   January 17, 2020  

    With 68 percent of U.S. homes owning pets, viewers of the Puppy Bowl and other animal-related programming are highly engaged, and often extend the conversation via their social channels.

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  • The Attraction of Cultural Magnetism

    Forward   January 16, 2020  

    Being relevant only gets a brand into the consideration set and means competing on price with competitors. But brands with a cultural magnetism create their own gravity beyond the functional dynamics of their category, resulting in a far deeper customer advocacy. Here’s how brands like New Balance, Delta Airlines, Michelob ULTRA, and Wendy’s use brand magnetism to build lasting connections with their customers.

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  • Pandora: Six Trends That Will Impact Audio and Marketing in 2020

    Webinars   January 16, 2020  

    In this webinar, learn more about Pandora's annual advertising report of the evolving audio landscape. The guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and more.

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  • Life Reflected

    Multicultural Excellence Awards   January 15, 2020  

    Xfinity X1 offers its subscribers a media experience focused on LGBTQ stories, and the brand created a print campaign to build awareness of this product among the LGBTQ community and its allies.

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  • #BLACKGIRLSDO: My Black is Beautiful at Essence Festival 2018

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble attended Essence Festival to promote awareness of and engagement with its “My Black is Beautiful” campaign, which strives to improve the way that African-American women are portrayed in popular culture.

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  • America's Best Toy Shop

    Multicultural Excellence Awards   January 15, 2020  

    Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.

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  • Altuve Quits

    Multicultural Excellence Awards   January 15, 2020  

    DIRECTV set out to reach Hispanics with the message of its “Quit Cable” campaign using an execution that featured famous Hispanic baseball player José Altuve.

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  • The Extraordinary Example

    Multicultural Excellence Awards   January 15, 2020  

    Big Brothers Big Sisters of Middle Tennessee recognized a strong need to extend its resources to the LGBTQ community and increase the number of male mentors who inquire about volunteer opportunities.

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  • Share for Good

    Multicultural Excellence Awards   January 15, 2020  

    Beer brand Estrella Jalisco used social media content to build brand awareness and change the negative stereotypes found online about Mexican people and their culture.

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  • First Shave

    Multicultural Excellence Awards   January 15, 2020  

    In January Gillette’s “We Believe” launched creating a global dialogue about men’s behavior and what it meant to be a man.

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  • Don't Hate Me Because I am LGBTQ+/World Pride 2019

    Multicultural Excellence Awards   January 15, 2020  

    Pantene’s very first campaign for the LGBTQ+ community aimed to disrupt category conventions by showing the beauty of all transformations and of all people.

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  • THE LOOK

    Multicultural Excellence Awards   January 15, 2020  

    Procter & Gamble’s THE LOOK addressed important societal issues that affect consumers every day, aiming to raise awareness and understanding of bias that persist in America today.

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  • Animales Místicos

    Multicultural Excellence Awards   January 15, 2020  

    Miller Lite appealed to Hispanic consumers with a campaign that transformed the mascots of popular NFL teams into “alebrijes,” which are brightly colored Mexican folk-art sculptures of mythical creatures.

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  • 360 Meditation by Nissan 360 Safety Shield

    Multicultural Excellence Awards   January 15, 2020  

    Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.

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  • We La Gente

    Multicultural Excellence Awards   January 15, 2020  

    Xfinity set out to build brand relevance by positively affecting Xfinity’s “brand for me” metric, increasing consideration for Xfinity, and increasing awareness and consideration of the X1 entertainment system that includes a bilingual voice remote.

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