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  • Job Descriptions

    Ask the Expert Answers   March 21, 2019  

    ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

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  • Four Steps to Break Down Silos at Your B2B Organization

    B-to-B Marketer   March 20, 2019  

    Silos are the bane of every corporate marketer’s existence. Ahead, we’ll cover a quick four-step guide to help you break them down.

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  • Agencies and the Velocity of Change

    Event Recaps   March 14, 2019  

    Panelists advised brands contemplating a reallocation of the responsibilities that they share with agencies.

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  • Raising the Bar at Anheuser-Busch

    ANA Magazine   February 13, 2019  

    As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

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  • IBM’s Approach to Marketing: Agile, Data-Driven, and Client-Centric

    Event Recaps   February 7, 2019  

    IBM identified three pillars of its approach to marketing.

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  • The Journey Toward an In-House Agency: Stanford Health Care’s Story

    Event Recaps   January 31, 2019  

    Stanford Health Care discussed some of the gradual steps that it has taken in the course of developing agency capabilities in-house.

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  • Building a Marketing Learning Culture at HP

    Event Recaps   January 23, 2019  

    HP created a marketing-specific program to capitalize on its content and knowledge, which eventually led to an internal training program for both its marketers and its agencies.

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  • Taking a Strategic Approach to Marketing and Agency Partnerships

    Event Recaps   January 23, 2019  

    Biotech company Gilead Sciences was charged with creating an integrated agency management model to bridge the gap between its marketing operations and procurement teams.

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  • How to Improve Your Content Production, Workflow, and Execution

    Event Recaps   January 16, 2019  

    Advertising Production Resources (APR) helps marketers create a flexible framework to help optimize their content production.

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  • Building an In-House Analytics Team

    Event Recaps   December 5, 2018  

    Over many years, The Clorox Co. has built out its in-house analytics capabilities. Along the way, it uncovered key elements of success.

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  • Meet Clorox’s In-House Agency, Electro Creative Workshop

    Event Recaps   November 29, 2018  

    Clorox discussed the unit that it created by merging its two in-house teams: Clorox Creative Studios, which primarily worked with packaging, and Clorox Digital Labs, which handled material for the web.

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  • How to Launch and Advance an In-House Video Team

    Event Recaps   November 29, 2018  

    Cella offered advice for developing video-production teams.

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  • E-Commerce: Ways to Optimize Your Online Sales

    Ask the Expert Answers   November 21, 2018  

    ANA’s Ask the Expert research service answers the question “What should I consider when developing an e-commerce strategy?”

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  • Digital Marketing Organization

    Ask the Expert Answers   November 20, 2018  

    ANA’s Ask the Expert research service answers the question “How are companies organizing their teams for digital marketing?”

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  • Shopper Marketing Tips from PepsiCo

    Event Recaps   November 14, 2018  

    PepsiCo offered shopper marketers recommendations drawn from its own experience.

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  • A Diversity Report for the Advertising/Marketing Industry

    Session Videos   November 5, 2018  

    Three recent ANA studies help provide an understanding of diversity at ANA member companies. This session shared results of those studies and issue a call to action for a broader public industry measurement.

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  • Brands As Publishers: Building Multi-Channel Publishing Programs that Work

    Event Recaps   October 16, 2018  

    Over the last several years, Rover.com has built The Dog People, an in-house publishing platform that reaches millions of dog people nationwide. This presentation covers how to build a publishing program your audience will love by leveraging consumer insights—and how to translate its performance into more insights, creating a brand brain trust. Kate Jaffe, Senior Brand Manager – Rover.com will talk through how they scaled their publishing program into one of the country's top dog blogs and a powerful brand and growth tool for the business.

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  • How Autodesk Went from Pilot to Powerhouse in Content Marketing

    Event Recaps   October 16, 2018  

    Today the customer journey is conducted on their terms—and starts well before audiences visit your website. While many brands look to content marketing to help them influence audiences before they're looking to buy, starting such programs can be challenging—especially in big companies. In this session, Dusty DiMercurio, Director, Content Marketing & Social Media – Autodesk, will share his journey transforming a small content marketing pilot program into a multi award-winning, enterprise-wide practice at Autodesk.

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  • The Continued Rise of the In-House Agency

    Research Reports   October 15, 2018  

    A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.

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  • Capitalizing on an Agile Marketing Mentality

    Event Recaps   October 2, 2018  

    JPMorgan Chase described some features of an Agile marketing mentality and the organizational method it uses to help harness its advantages.

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