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  • Spark44’s Hybrid Agency Model

    Event Recaps   June 27, 2019  

    Spark44 shared how its distinctive model blends advantages of in-house and external agencies.

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  • Bank of America’s Approach to Content Marketing

    Event Recaps   June 26, 2019  

    Amy Stroud from Bank of America’s content marketing center of excellence explained the values that guide its mission and how it strives to integrate its work with the efforts of the organization’s other marketing arms.

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  • Evaluating Marketing Investments

    Event Recaps   June 20, 2019  

    As the first CFO of marketing at Farmers Insurance, Scott Griffiths strives to answer two questions: How best to allocate marketing resources; and how to demonstrate the business value of marketing to the C-suite. In this session, Scott will share some of the lessons he has learned along the way, mistakes he has made, and changes he has affected.

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  • How In-House Agencies and External Agency Partners Work Together

    Webinars   June 12, 2019  

    CMOs have many options when choosing agency partners, including their in-house team. Laurie Schiada, Director of The Hive at Humana, and former creative leader with Boeing and Disney, shared her experiences with different brand management models.

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  • Boeing: Workflow Management Tool Adoption Process

    Webinars   June 5, 2019  

    Corey Dill, senior manager of creative operations at The Boeing Company, shared how they found greater success with a new workflow management tool.

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  • Advancing Your Analytics Culture to Supercharge Your Company’s Performance

    Webinars   May 9, 2019  

    In this webinar, learn how brands and influencers can effectively work together to create meaningful, engaging content while developing relationships that provide value for the influencer, the brand, and the audience.

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  • An Optimized Approach to Implementing Production Trends

    Event Recaps   April 30, 2019  

    Constellation Brands streamlined its production workflow to maximize the relationships between its procurement and marketing divisions and with its agency partners.

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  • Advancements in Marketing Procurement at Microsoft

    Event Recaps   April 30, 2019  

    Microsoft is continuously working toward modernizing its procurement organization.

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  • Seven Tips for Organizational Transformation

    Public Videos   April 29, 2019  

    Tips for dealing with transformation programs include: don’t play the victim, don’t settle, and help others live large.

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  • Seven Tips for Organizational Transformation

    Session Videos   April 29, 2019  

    In this session, MediaLink offered guidance to those responsible for organizational transformation.

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  • Seven Tips for Organizational Transformation

    Event Recaps   April 29, 2019  

    MediaLink offered guidance to those responsible for organizational transformation.

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  • Marketing Organization

    Ask the Expert Answers   April 12, 2019  

    ANA’s Ask the Expert research service answers the question, “How are companies organizing their marketing departments? What are the common models, considerations, and approaches that factor in technology, big data, and new skill sets?”

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  • State of Media 2019 — Trends to Watch

    Public Videos   April 11, 2019  

    Having too many marketing and media silos in your company can prevent you from making connections that unlock growth.

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  • Mars Inc.’s Mission to Media Transformation

    Event Recaps   April 11, 2019  

    Mars shared its experience of driving meaningful change and innovation to deliver on a global media transformation agenda.

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  • Mars Inc.’s Mission to Media Transformation

    Public Videos   April 11, 2019  

    Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.

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  • Mars Inc.’s Mission to Media Transformation

    Session Videos   April 11, 2019  

    In this video, Mars shared its experience of driving meaningful change and innovation to deliver on a global media transformation agenda.

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  • How to Extend the CMO Lifecycle

    ANA Magazine   April 5, 2019  

    When CMOs are under the gun to succeed, they are more likely to make choices based on short-term gains rather than long-term strategic growth, causing a vicious cycle that may shrink their tenure even further.

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  • Talent and Recruitment

    Insight Briefs   April 1, 2019  

    The ability to attract and retain new marketing talent is a major challenge for brands and organizations. The challenge is against the backdrop of an ever-changing digital landscape and trying to meet the needs of diverse and multicultural consumers. Hiring new talent is just the first step, of course, but retaining talent means companies have to build skills within these hires in order for both the brand and its employees to continue on a growth path.

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  • The State of Email Teams

    Webinars   March 28, 2019  

    In this webinar, learn how to differentiate your email strategy from competition by focusing on building a strong and efficient team and get insights into the tools email teams use to increase their efficiency and productivity such as collaboration tools, shared calendars, and more.

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  • Job Descriptions

    Ask the Expert Answers   March 21, 2019  

    ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

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