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  • Using Agency Optimization to Support Brand Goals

    Forward   October 29, 2019  

    Even though different stakeholders approach the advertiser-agency relationship from their own angle, the one shared priority is to meet and exceed the brand’s goals. Here are four key ways brands can use an agency optimization program to align stakeholder thinking and get the most value out of their agency relationships.

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  • D2C DNA

    Knowledge Partners   October 18, 2019  

    VMLY&R presents an exploration and explanation of the 23 traits, characteristics, and principles that comprise the full “DNA” of the world’s most successful D2C brands.

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  • Eight Imperatives for Marketing-Led Growth

    Forward   October 10, 2019  

    The good news: Marketers have a huge opportunity to have a significant impact on growth. The bad news: The stakes are far greater than anything conventional marketing can answer.

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  • Marketing and PR Alignment Is a Major Boon for B2B Marketers

    B2B Marketer   October 2, 2019  

    A close working relationship between communications and marketing teams is essential to brand success, both internally and externally.

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  • Social Media Marketing Calendar 2020

    Tools   October 1, 2019  

    Use this tool to organize and communicate all of your social media marketing activities.

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  • Marketing Calendar Template 2020

    Tools   October 1, 2019  

    A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

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  • Project Management Portfolio 2020

    Tools   October 1, 2019  

    Use this tool to track all your projects, assign ownership, allocate resources, and document scope, budget, and timelines.

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  • In-House Like an Intrapreneurial Start-Up

    Event Recaps   September 25, 2019  

    There are so many facets of advertising that can fall under the term "in-house", including programmatic, search marketing, and content studios. In this interactive workshop, we'll explore three different situations where in-house is being considered and what may be the best outcome. We'll provide some initial insights to in-housing options, then let you work on some short cases and discuss the outcomes together. An opportunity to not only learn, but also engage in a discussion where all can participate, share, and learn.

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  • Tips for Digital Media Efforts

    Event Recaps   September 12, 2019  

    Consumer packaged goods company RB offered advice for digital marketing.

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  • How to Build a Data Lake

    Public Videos   September 10, 2019  

    Land O’Lakes transformed its analytics capabilities through collaboration with internal and external partners; and control of reporting platforms.

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  • What's at the Heart of the ‘Hyper-Relevant’ CMO?

    ANA Magazine   August 30, 2019  

    Adapt or die. In order to succeed these days — and bolster their overall value — CMOs must be true agents of change.

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  • Organizational Transformation: A Nonprofit Case Study

    Session Videos   August 28, 2019  

    In this video, the Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

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  • Organizational Transformation: A Nonprofit Case Study

    Event Recaps   August 28, 2019  

    The Juvenile Diabetes Research Foundation discussed the research it conducted to better understand its supporters and the subsequent reorganization it undertook to better meet their needs.

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  • Lead from the Heart to Unleash Your Team’s Potential

    Public Videos   August 26, 2019  

    To improve fundraising performance, nonprofits need to invest in employee well-being and development.

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  • Lead from the Heart to Unleash Your Team’s Potential

    Session Videos   August 26, 2019  

    In this video, the presenters reviewed the latest scientific research and corporate success stories to explain ways in which leaders, managers, and team members can effectively increase employee engagement.

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  • Lead from the Heart to Unleash Your Team’s Potential

    Event Recaps   August 26, 2019  

    Ben Harris, president of Production Solutions, and John Perell, director of strategy and member experience at Smithsonian Institution, reviewed the latest scientific research and corporate success stories to explain ways in which leaders, managers, and team members can effectively increase employee engagement.

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  • Good as Goal: How to Set KPIs, Track Progress, and Take Charge of Your Organization’s Future

    Webinars   August 21, 2019  

    There’s a lot involved in setting up an analytics measurement plan. In this webinar, take a look at some common organizational challenges and how those can guide you to creating realistic, yet ambitious, goals.

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  • Spark44’s Hybrid Agency Model

    Event Recaps   June 27, 2019  

    Spark44 shared how its distinctive model blends advantages of in-house and external agencies.

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  • Bank of America’s Approach to Content Marketing

    Event Recaps   June 26, 2019  

    Amy Stroud from Bank of America’s content marketing center of excellence explained the values that guide its mission and how it strives to integrate its work with the efforts of the organization’s other marketing arms.

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  • Evaluating Marketing Investments

    Event Recaps   June 20, 2019  

    As the first CFO of marketing at Farmers Insurance, Scott Griffiths strives to answer two questions: How best to allocate marketing resources; and how to demonstrate the business value of marketing to the C-suite. In this session, Scott will share some of the lessons he has learned along the way, mistakes he has made, and changes he has affected.

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