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Search returned: 343 document(s).

  • Diversifying Graduate Programs to Diversify the Workplace

    Event Recaps   July 13, 2021  

    Sandi Edgar, formerly of the Temerlin Advertising Institute at Southern Methodist University, discusses how diversifying graduate programs will ultimately diversify those working in advertising and marketing, at agencies and brands alike.

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  • Brands Commit to Diversity, Equity, and Inclusion

    Forward   June 3, 2021  

    While raising awareness about diversity has been a long-standing effort among many brands and organizations, more advanced companies are embracing what is now a global social movement to make substantive and sustainable changes in the marketing field with diversity, equity, and inclusion (DEI) initiatives.

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  • How to Stay Relevant: In-House Lessons Learned in Five Years

    Public Videos   May 13, 2021  

    Essentials for in-housing creative and media buying include content integration and hiring dedicated copywriters.

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  • Driving Results with an In-House Agency: Maximizing Efficiency and Effectiveness

    Public Videos   May 12, 2021  

    An effective in-house agency model mandates a shift from hiring generalists to those with special skills.

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  • Diversity and Inclusion in Marketing

    Event Recaps   May 5, 2021  

    HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.

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  • Fireside Chat on Diversity and Inclusion in Marketing

    Public Videos   May 5, 2021  

    To drive scale in equity, diversity, and inclusion, marketers need to reflect the sensibilities of their consumers.

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  • Diversity and Inclusion in Marketing

    Session Videos   May 5, 2021  

    In this video, HP’s Daryl Butler offered advice for promoting diversity, equity, and inclusion.

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  • Passion for Mission

    The Nonprofit Journal   April 28, 2021  

    5 questions for Angie Moore, chief individual fundraising officer for CARE and 2021 Max Hart Achievement Award recipient.

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  • Journey to the Top

    The Nonprofit Journal   April 28, 2021  

    Reaching the highest levels of nonprofit leadership is exceedingly rare for people of color. Here’s how four diverse nonprofit leaders overcame obstacles to reach the top and ensure diversity within their organizations.

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  • In-House: Where Creativity Can Thrive, Even in Lockdown

    Event Recaps   April 27, 2021  

    Teresa Sausville from Nestlé Purina discussed how to bring creative thinking in-house and keep minds connected and inspired, even while working from home during the COVID-19 pandemic.

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  • Diversity in Marketing

    Ask the Expert Answers   April 20, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I make sure my brand is inclusive and represents diverse audiences?"

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  • Diversity Inside the Organization

    Ask the Expert Answers   April 14, 2021  

    ANA’s Ask the Expert research service answers the question, “How can I ensure my organization embraces diverse and inclusive talent?"

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  • Leveraging a Strategic Marketing Mindset for Recruitment of University Students

    Webinars   March 31, 2021  

    In this webinar, L'Oréal's Kathy Cuevas shared how applying key marketing principles to the practice of university recruitment is more important today than ever before to attract diverse student talent for careers in Marketing.

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  • Recruiting Diverse Candidates

    CMO Content   March 25, 2021  

    The ANA CMO Growth Council Talent Working Team discussed how to implement systems and processes that enable the successful recruiting of diverse entry-level candidates; as well as how to circumvent internal barriers or challenges.

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  • To Grow Brand Purpose, Make It Personal for Employees

    Session Videos   March 25, 2021  

    In this video, Frank Cooper, global CMO of BlackRock, the world's largest asset manager guiding individuals, financial professionals, and institutions in building better financial futures, discussed how he turned to the company's employees to build the brand's positioning through purpose.

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  • To Grow Brand Purpose, Make It Personal for Employees

    Event Recaps   March 25, 2021  

    Frank Cooper, global CMO of BlackRock, the world's largest asset manager guiding individuals, financial professionals, and institutions in building better financial futures, discussed how he turned to the company's employees to build the brand's positioning through purpose.

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  • How HP Is Fostering Marketing Career Growth to Drive Innovation

    Public Videos   March 24, 2021  

    To transform its B2B digital marketing capabilities, HP is aggressively investing in training and career development.

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  • How HP Is Fostering Marketing Career Growth to Drive Innovation

    Event Recaps   March 24, 2021  

    Tara Agen, global head and VP of marketing planning operations and office of the CMO at HP, discussed HP Marketing's model for both B2B and B2C learning, development, and career growth. She shared simple steps that HP is currently delivering to future-proof skills needed to transform marketing.

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  • What Marketing Talent Wants

    Webinars   March 24, 2021  

    The WFA recently conducted a survey to determine what characteristics of organizations and marketing departments most appealed to employees. In this webinar, Julia Kraft, shared what attributes truly resonate with the marketer of today both in a company, as well as a marketing team.

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  • Linking Inclusion to Business Outcomes — Results from ANA’s My Voice Matters Study

    Webinars   March 24, 2021  

    In this webinar, Elliot Lum, EVP, Growth and Community at the ANA Educational Foundation, shared the results of a study measuring inclusion across a variety of dimensions and discussed the implications of these results for different constituencies within the industry.

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