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How Upwork Showed Hiring Managers a Whole New World of Candidates
In-House Excellence Awards September 25, 2022Against the backdrop of The Great Resignation, Upwork’s “The Perfect Fit” campaign let panicked hiring managers know that finding the perfect candidate for their openings was as easy as visiting the Upwork website.
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How NI Used Change Management to Sell Its Updated Brand Purpose Internally
Podcast Shorts September 20, 2022Tabitha Upshaw, senior director of brand, reputation, and impact at NI, shared how she and her team successfully sold the organization’s updated brand purpose to the staff, ensuring everyone bought in and began to use the purpose as the lens through which they make every decision.
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These Are the Qualities Shared by Marketing’s Longest-Tenured CMOs
Podcast Shorts September 20, 2022What are some of the qualities shared by the industry’s most resilient and longest tenured CMOs? Greg Welch, partner at Spencer Stuart, reveals some of what he’s seen from a wealth of market research and during his many years working alongside these individuals.
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Reversing the Decline in CMO Tenure
Champions of Growth September 20, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Greg Welch, partner at executive search firm Spencer Stuart and founder of the company’s annual CMO Study, about how to reverse the downward trajectory in CMO tenure.
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2022 In-House Creative Report
Knowledge Partners September 13, 2022This benchmarking report from Cella strives to gain insights into industry standards and best practices for in-house agencies, which will support marketers in driving business decisions and validating the direction of their efforts.
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Back to Basics for Agency-Client Relations?
Champions of Growth September 13, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Caroline Reed, founder and CEO of Creed Consulting, about how to improve agency-client relations and stem the growing tide of agency account reviews among brands and organizations of all stripes.
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Brands Seek Secret Formula for Attracting Talent
ANA Magazine September 2, 2022As a hot job market continues and the Great Resignation lingers, companies such as Denny's, Pearle Vision, and EOS Products are turning to DEI and other meaningful initiatives to lure and retain top talent.
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Finding Purpose While Making a Profit
Conference Sessions August 31, 2022In this video, NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.
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Finding Purpose While Making a Profit
Event Recaps August 31, 2022NI CMO Ana Villegas and her colleague Tabitha Upshaw, senior director of brand, reputation, and impact, shared highlights from this purpose journey, detailing challenges that arose and lessons that were learned.
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Tips To Attract and Retain the Best Agency Talent
Industry Insights August 25, 2022No doubt we’ve all grown weary from reading endless articles about the current talent drain in agencies. It is tiring, and quite frankly, depressing to constantly read about broken agency models. Staff turnover. The great resignation.
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What Talent Want: 2022 Creative, Marketing, and Digital Talent Report
Knowledge Partners August 23, 2022Based on a survey of over 350 respondents, Cella was able to draw a variety of conclusions about workers and job-seekers.
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The Right CMO for the Right Job
Podcast Shorts August 19, 2022Katie Klumper, founder and CEO of Black Glass Consulting, joined the Marketing Futures Podcast to discuss why if you asked 30 CMOs what they do, you’d get 30 different job descriptions.
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Do Marketers Need to Know How to Code?
ANA Magazine July 29, 2022Amid a dizzying amount of change, CMOs who collaborate effectively with their CTOs are likely to generate better returns. Establishing strategic alliances with chief technology officers is fast becoming a cost of entry for marketers who want to ascend in their organization.
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Marketing Success Is All in the Timing
ANA Magazine July 15, 2022As marketers’ roles expand to encompass customer experience, product innovation, content marketing, and data analytics, among other areas, how one manages their time will be increasingly important to keeping crucial goals on track. There are a handful of steps marketers can take to beat the clock, some of them hiding in plain sight.
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This Is How Your Business Can Do DEI with Real Impact
Podcast Shorts July 15, 2022Visual Latina's Laura Korchinski offers her advice and best practices for brands and agencies who are just getting started with diversity, equity, and inclusion, including outlining how they can support initiatives under the DEI banner authentically and with real impact.
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How Agency-Client Relations Can Spur Diversity, Equity, and Inclusion
Champions of Growth July 15, 2022While some brands recognize that they need to change their marketing strategies to cater to profound changes in demographics, identities, and communities, Laura Korchinski at Visual Latina says that other companies continue to traffic in stereotypes and fail to acknowledge that no culture is a monolith.
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Caterpillar Showcases Technicians’ Skills with a Gameshow
B2 Awards July 12, 2022Caterpillar drew the attention of jobseekers with a gameshow that showcased the skills of its technicians in a manner akin to the TV show American Ninja Warrior.
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Rising Tides: How MOCEAN Cultivates Creative Talent
Knowledge Partners July 8, 2022MOCEAN’s chief creative officer shared insights and recommendations for developing new talent and keeping them in the long term.
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How Ad Agencies Can Better Source and Nurture Talent
Industry Insights July 5, 2022The Great Resignation has challenged businesses across industries, and the media vertical is no exception. Agencies and holding companies are struggling to source and retain talent, leading some to question whether there are enough skilled candidates to go around.
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In-Housing at T-Mobile: A Story of Transformation and Value Creation
Event Recaps June 29, 2022T-Mobile and in-housing consulting partner Media.Monks explained how they created an in-housing strategy and executed a smooth transition through collaboration based on openness, flexibility, and an unparalleled focus on people.
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