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  • Preparing for the Next Normal

    B2B Marketer   July 15, 2020  

    The ongoing and dramatic changes in the workplace offer B2B marketers new opportunities to jump-start their digital communications, both internally and externally.

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  • Designing a Sustainable, Scalable Organizational Structure for In-House Teams

    Webinars   July 9, 2020  

    In this webinar, Andy Epstein, a senior consultant with Cella, shared best practices including how to scale your organization as workload fluctuates, easy-entry models for introducing new capabilities, and methods that mitigate roadblocks to talent access.

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  • Organizing for Success

    ANA Magazine   June 19, 2020  

    To nurture talent at every level brands need to apply an agile marketing model that holds people accountable for their work and encourages them to step out of their comfort zone.

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  • How BD Innovates on Purpose to Change the World

    Event Recaps   June 18, 2020  

    BD is a global organization committed to its purpose of “Advancing the world of health.”

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  • The Domino Effect: Bracing for Impact

    Knowledge Partners   June 9, 2020  

    Agency Mania Solutions considered the potential, long-term impact of the COVID-19 pandemic for the marketing industry.

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  • The Keys to Attracting Young Marketing Talent

    ANA Magazine   June 5, 2020  

    The expectations of millennial and generation Z workers mesh nicely with the underlying need for marketers to be perpetually innovative, flexible, and digitally savvy.

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  • COVID-19’s Impact on Creative, Marketing, and Digital Teams

    Event Recaps   May 28, 2020  

    Brendon Derr, VP of Strategic Solutions at Cella, shared results of Cella’s recent survey, “COVID-19 Impact Report,” which analyzed the impact of the COVID-19 pandemic on creative, marketing, and digital teams at brands around the country.

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  • Building an Inclusive Organizational Culture at R/GA

    Event Recaps   May 22, 2020  

    R/GA’s Carl Desir shared ways the agency has been working toward creating an equitable, diversified, and inclusive environment for its employees.

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  • How the Industry Can Upskill the Next Generation of Marketers

    Forward   May 12, 2020  

    Uncertainty in the economy and tighter budgets mean marketers must make sure any talent hired is effectively skilled. Agencies and brands that find themselves in the position to hire can afford to be discerning, but that doesn’t mean all the skills they desire in recent grads will be available. Marketing organizations will need to ensure that they give their people the skills they need to thrive.

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  • Cultivating Brand Culture

    Insight Briefs   May 2, 2020  

    This Insight Brief sheds light on how brands can establish a strong company culture and keep employees satisfied.

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  • Customers and Employees Still Need Your Empathy Post-COVID

    Webinars   April 27, 2020  

    In this webinar, learn about why your company’s actions during the COVID-19 crisis will demonstrate to people whether your relationships with them are genuine.

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  • Employer Brand in the Age of Remote Work

    Knowledge Partners   April 24, 2020  

    Sullivan shares how “employer brands” can leverage technology to remind employees, and prospects what makes them unique.

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  • Presenting in 2020 Is Not What We Thought it Would Be

    Webinars   April 10, 2020  

    Everyone is adjusting to remote work and many are expected to be on video calls day in and day out. In this webinar, discover new tools to promote confidence and become the speaker you were meant to be.

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  • Why You Need to (Re)Assess Your Team

    Forward   April 9, 2020  

    By and large, advertising professionals at all levels are especially interested in professional development and often want to make upward and lateral career moves. And they’re looking to their companies to provide them with the opportunity to do that. Moreover, in a rapidly changing field, marketers need ongoing skill development to keep apace. Are marketing organizations doing enough to keep their teams competitive?

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  • Microsoft: Talent Development for In-House Agencies

    Webinars   April 8, 2020  

    In this webinar, learn about three pattern areas important beyond Photoshop, Adobe Premiere, and copywriting skills and why in-house agencies should look for these similar skills in hiring with the external agencies they still need to thrive and prosper.

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  • Creative Messaging Development and Production Given COVID-19

    Research Reports   April 6, 2020  

    The ANA surveyed our members to understand if/how creative messaging has been developed and how work is getting produced, given the COVID-19 crisis.

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  • Energizing Engagement in the Nonprofit Workplace

    Event Recaps   March 4, 2020  

    Acenda Integrated Health described the steps it took to cultivate a cohesive and positive culture and improve employee morale.

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  • Marketers, Technology, and a Changing Business Landscape

    Public Videos   March 3, 2020  

    The building blocks for marketing transformation include real-time data democratization, agile cultures, and reskilling teams.

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  • Leverage Brand Growth through Digital Disruption, Talent, Customer Obsession, and Corporate Citizenship

    Webinars   February 26, 2020  

    In this webinar, Joseph Jaffe outlined the key pillars of digital disruption, talent resurrection, customer obsession, and corporate citizenship, upon which a successful start-up or corporation can stand and ultimately build a foundation for future growth.

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  • Marketing’s Call to Action

    The Nonprofit Journal   February 11, 2020  

    Research conducted by the ANA Educational Foundation found that outstanding entry-level professionals simply don’t find the idea of marketing very sexy. It’s a challenge of growing importance at nonprofit organizations.

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