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As VP of marketing culture and learning at Anheuser-Busch, Jodi Harris is determined to help the world’s largest brewer earn the distinction as the most nurturing environment for women marketers in the beer and alcoholic beverage industry.

Ryan Bonifacino shared recommendations for staffing and organizing marketing teams.

Stanford Health Care discussed some of the gradual steps that it has taken in the course of developing agency capabilities in-house.

While the mission of 140, Verizon’s in-house agency, is inextricably connected to a major corporate repositioning, it provides an instructive look at the challenges facing any in-house unit, from attracting talent to working with outside agencies. Here’s how Verizon built 140.

Omobono and ThoughtWorks discussed approaches to employer branding.

Econsultancy identified emerging developments likely to affect the work of business marketers in the coming year.

Revlon’s in-house agency, RedHouse, drew on its own experience to offer advice to similar teams.

Verizon cast doubt on some of the conventional wisdom that often maligns the reputations of in-house agencies.

SEI offered various pieces of guidance to in-house agencies, along with concrete illustrations drawn from its own experience.

ANA’s Ask the Expert research service answers the question “What should I consider when developing an e-commerce strategy?”

ANA’s Ask the Expert research service answers the question “How are companies organizing their teams for digital marketing?”

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce with near parity in leadership roles; meanwhile, ethnic diversity in the marketing workforce is poor, particularly in leadership positions.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to hiring and retaining talent.

A Forrester report commissioned by ANA’s Data Analytics Center shows the importance of having an “analytics culture” to drive business growth.

The Creative Group released its 2019 salary guide detailing what U.S. and Canadian employees and employers are looking for when it comes to salaries, perks, incentives, benefits, and talent.

IBM offered four recommendations for marketers trying to keep pace with their profession’s accelerating rate of change.

Verizon’s in-house agency tacked the myths of existing in a corporate bubble and having limited creative range.

In this video, IBM offered four recommendations for marketers trying to keep pace with their profession’s accelerating rate of change.