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  • Is 2020 Going to Be the Start of a New Hiring Trend?

    Industry Insights   December 17, 2019  

    According to The Creative Group’s latest State of Creative Hiring data, 67 percent of advertising and marketing managers anticipate expanding their team in the first half of 2020.

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  • PwC's Marketing Transformation: More Than Just a New Org Chart

    Webinars   December 11, 2019  

    In this webinar, learn how PwC took a highly matrixed structure and created a new culture with a new way of working.

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  • It’s a Two-Way Street

    Forward   November 26, 2019  

    To have transformative value in a brand-agency partnership, the client-agency evaluation process must have true buy-in from both sides. So say industry experts from WPP, Omnicom, Interpublic Group, and Havas Health, among others. It’s more than a critique; it’s a two-way conversation that can lead to major benefits for both sides. Here’s what experts had to say.

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  • Creating Competitive Agile Marketing Organizations

    Webinars   November 13, 2019  

    In this webinar, BCG discussed the key success factors for marketing organization transformations, especially in focusing on speed and agility as a competitive advantage.

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  • Laying the Groundwork for Culturally Sensitive Marketing

    Event Recaps   November 7, 2019  

    A panel offered advice for how to promote marketing practices that are respectful of diversity.

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  • Laying the Groundwork for Culturally Sensitive Marketing

    Session Videos   November 7, 2019  

    In this video, a panel offered advice for how to promote marketing practices that are respectful of diversity.

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  • PepsiCo’s Cultural Journey to Reignite Hispanic Growth

    Public Videos   November 7, 2019  

    To make its brands beloved by Hispanics, Pepsi had to change company culture from top to bottom.

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  • Opening CMO Keynote

    Session Videos   November 6, 2019  

    Antonio Lucio is the global chief marketing officer at Facebook and has been a huge, positive voice on the value of diversity in the workplace. He shared the wealth of his experience in this opening CMO keynote.

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  • A Diversity Report for the Advertising/Marketing Industry (2019)

    Research Reports   November 6, 2019  

    This report from ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) concludes that women overwhelmingly comprise the bulk of the marketing industry’s workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor.

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  • eMarketer: Transforming Your Marketing Organization: What You Need to Know about People, Processes, and Partners

    Webinars   November 6, 2019  

    In this webinar, learn why the most successful companies place their focus on people, processes, and partners to propel digital transformation forward.

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  • Opening CMO Keynote

    Public Videos   November 6, 2019  

    Marketers’ business imperative is to build diverse teams that represent the communities they serve.

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  • Automating Compliance Programs

    Event Recaps   November 5, 2019  

    Microsoft discussed some of the legal functions that it has been able to partially automate, such as creating agreements for giveaways and rules for contests and sweepstakes.

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  • Automating Compliance Programs

    Session Videos   November 5, 2019  

    In this video, Microsoft discussed some of the legal functions that it has been able to partially automate, such as creating agreements for giveaways and rules for contests and sweepstakes.

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  • 2020 Marketing Job Trends and Salaries

    Industry Insights   November 5, 2019  

    Did you know that nearly half of professionals surveyed by Robert Half, parent company of The Creative Group, said they feel underpaid?

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  • Digital Talent Is in Demand for 2020

    Industry Insights   November 5, 2019  

    Many agencies and in-house creative departments need to build teams with expertise in areas like analytics, artificial intelligence, automation, content strategy, demand generation, machine learning, social media, and voice search.

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  • Common Benefits, Perks, and Incentives

    Industry Insights   November 5, 2019  

    Learn more about the most common benefits, perks, and incentives offered by employers, so you can stay competitive.

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  • Product Gap Analysis Tool

    Tools   November 1, 2019  

    Use this tool to improve market research, product strategy, capabilities, technology, and product marketing.

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  • Developing Stronger Leaders

    Tools   November 1, 2019  

    A guide that provides practical advice for both aspiring and accomplished leaders.

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  • Conducting Insightful Interviews

    Tools   November 1, 2019  

    A guide to help you conduct insightful interviews to hire the best candidates for open positions.

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  • Develop Leaders with Succession Planning

    Tools   November 1, 2019  

    A guide to help you develop leaders internally through succession planning.

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