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  • How the Pandemic Has Changed Consumers, And What to Expect in 2021

    Ask the Expert Answers   January 6, 2021  

    ANA’s Ask the Expert research service answers the question, “How has the pandemic changed consumers? What can be expected in 2021?"

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  • Salary Benchmarks

    Ask the Expert Answers   December 18, 2020  

    ANA’s Ask the Expert research service answers the question, “How do I validate that my company is paying competitive salaries to recruit top talent?”

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  • Despite Cutbacks, CMOs Remain More Optimistic than CEOs

    B2B Marketer   December 16, 2020  

    B2B CMOs are much more hopeful about the post-COVID economy than their CEOs, says a recent survey. Cockeyed optimism? More like a sense that the pandemic presents marketers with an opportunity to demonstrate their value to the C-suite and drive better business results.

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  • How Pfizer Is Managing Its Global Agency Roster

    Forward   December 15, 2020  

    While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.

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  • The Recruitment Race Resumes

    ANA Magazine   December 4, 2020  

    Creative, wide-ranging internships from brands like IBM and Verizon must become the rule rather than the exception if marketing is going to win an increasingly fierce battle for entry-level talent.

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  • Elevate Your Personal Brand by Giving Back to Academia

    Webinars   December 2, 2020  

    In this webinar, Elliot Lum, SVP of talent strategy at the ANA Educational Foundation (AEF), shared how brands can take advantage of what the AEF has to offer as they provide a conduit back to academia.

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  • In-house vs. Outsourced Marketing

    Forward   November 19, 2020  

    Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.

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  • How to Create a Positive Work Culture

    Public Videos   November 17, 2020  

    Diversity of voices in a marketing organization is as important to growth as having diversity of people.

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  • A Diversity Report for the Advertising/Marketing Industry (2020)

    Research Reports   November 17, 2020  

    This report from AIMM concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor.

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  • A Big Help to Small Business

    B2B Marketer   November 4, 2020  

    Across the country, small- and medium-sized businesses (SMBs) are suffering from closures, restrictions, and changes brought about by the novel coronavirus, and many are scrambling to do what they can to stay in business. To help, a number of B2B brands, including Deluxe, Vistaprint, American Express, and The UPS Store, are developing tools, grants, and resources for SMBs.

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  • Marketing Operations Manager Job Description

    Tools   November 1, 2020  

    A template to quickly document the role and responsibilities for this position.

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  • How to Write Better Job Descriptions

    Ask the Expert Answers   October 21, 2020  

    ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”

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  • Sales Growth Team Charter

    Tools   October 1, 2020  

    A charter template to set the mandate and outline responsibilities for a sales growth team.

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  • Share of Profit Calculator

    Tools   October 1, 2020  

    Use this to help you allocate profits among your team in a fair and logical manner.

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  • Succession Management Matrix

    Tools   October 1, 2020  

    Use this to identify and develop the future leaders of your organization.

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  • Social Media Marketing Calendar 2021

    Tools   October 1, 2020  

    Use this tool to organize and communicate all of your social media marketing activities.

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  • Time Management Schedule Template

    Tools   October 1, 2020  

    We created the Time Management Schedule template to help you document action items and plan your weekly schedule.

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  • Interview Questions Tool

    Tools   October 1, 2020  

    A template to facilitate the development of standardized interview questions.

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  • Save Creative Soul

    B2 Awards   September 1, 2020  

    To encourage present and future employees to fight for their creative soul, Stein IAS staged its first-ever agency musical for an omnichannel campaign which included sponsorship of the Chip Shop Awards.

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  • Taking a Stand on Systemic Change

    ANA Magazine   August 19, 2020  

    The deaths of George Floyd, Breonna Taylor, and Ahmaud Arbery, among others, reignited a national conversation around racial injustice and systemic inequalities. With consumers increasingly expecting brands to take a stand against racial injustice, keeping silent is not an option for many companies. But to help effect real change, companies need to resolve the problematic practices that exist within their own houses first. Here’s how they can get started.

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