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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   March 23, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Five Ways Blockchain Can Help Fix the Broken Online Advertising Ecosystem

    Webinars   March 20, 2019  

    In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Donny Dvorin, GM of Never Stop Marketing Research, helps you navigate the current landscape.

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  • Why Strategy (vs. Technology) Should Lead the Way

    Webinars   March 19, 2019  

    In this webinar, learn why strategy is primary to tech, get approaches to creating a sound channel strategy, and leave with ideas of how to get started.

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  • What is Match Rate?

    Industry Insights   March 15, 2019  

    Matching is probably the most widespread concept in identity: learn how to leverage Matching to make the most out of every marketing campaign.

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  • Probabilistic vs. Deterministic

    Industry Insights   March 15, 2019  

    Digging deeper into attribution: learn the differences between rules-based and analytics-based attribution.

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  • Precision vs. Reach

    Industry Insights   March 15, 2019  

    Precision and reach are crucial for your marketing campaign: learn how to properly define your needs and get the most from your identity solutions provider.

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  • Avoid Data Disruption: How Brands Can Future-Proof Their Analytics

    Webinars   March 14, 2019  

    In this webinar, experts from Flashtalking covered how the reduced transparency of walled gardens may impact your advertising, options for future-proofing your digital marketing strategy, and what we can learn from European advertisers impacted by GDPR.

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  • Five Factors to Consider Before Advertising on Amazon

    Webinars   March 13, 2019  

    Advertising on Amazon is a constant topic of conversation around many organizations, so if you find yourself wondering if it’s right for your brand, this webinar will help you weigh some of the considerations and provide a quick look at the math behind adding Amazon Advertising into your marketing mix.

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  • Was Shakespeare Really Talking About Ad Delivery?

    Forward   March 5, 2019  

    Is there 21st-century wisdom for marketers in the 16th-century words of William Shakespeare? Marketers must adopt a new workflow for putting ads in front of consumers — one that ensures a brand’s love doesn’t go unrequited.

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  • Breaking Through: Xandr Relevance Report

    Knowledge Partners   March 4, 2019  

    The Xandr Relevance Report studied both consumer behavioral trends and advertiser spend and strategy to determine the most effective methods of consumer engagement.

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  • Digital Character and the Humanization of Brands

    Knowledge Partners   February 14, 2019  

    Dr. Renee Bunnell, CSO and co-founder at Emoto, discusses the industry shift to more “human” brand characteristics.

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  • What Marketers Need to Know: Optimizing Ad Spend In Programmatic

    Webinars   January 31, 2019  

    Hear from experts at Oracle Data Cloud as they reveal how to optimize your ad spend when buying programmatically by adopting real-time contextual intelligence so you can execute digital campaigns with confidence.

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  • Legal Issues Affecting Marketers in 2019

    Event Recaps   January 23, 2019  

    The law firm Reed Smith drew marketers’ attention to numerous legal trends and issues likely to affect their professions in 2019.

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  • Washington Update: January 23, 2019

    Event Recaps   January 23, 2019  

    The ANA’s Dan Jaffe provided advertisers with relevant updates from congress and the courts.

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  • Housing Video Ad Creative Where Everyone Can Get It

    Industry Insights   December 6, 2018  

    Dan Brackett of Extreme Reach discusses simplifying the complexities of online video advertising.

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  • Solving Increasing Cost and Declining Ratings in TV Buying: 5 Key Insights

    Webinars   November 29, 2018  

    Melissa Moschetti, VP and Managing Director of XACTV Network, provided useful insights for TV buying and planning.

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  • Media Buying

    Insight Briefs   November 23, 2018  

    Programmatic media buying’s quick rise to ubiquity has introduced both opportunities and obstacles for marketers to face.

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  • Artificial Intelligence Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on AI provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

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  • Future of Programmatic Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on the Future of Programmatic provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

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  • Blockchain Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on Blockchain provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

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