Search Results for All Content (access may be restricted)

Search returned: 550 document(s).

  • Media Transformation and the Television Upfront

    Industry Insights   May 29, 2020  

    The ANA Media Advisory Board has issued two reports — one for the C-suite and the other for Media Practitioners — to address media transformation and reform in the television upfront marketplace.

    view
  • How to Organize Teams for Scoping Season Success

    Forward   May 25, 2020  

    With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.

    view
  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   May 20, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

    view
  • The Power of Supplier Diversity

    Research Reports   May 19, 2020  

     

    view
  • The Television Upfront: For Media Practitioners

    Research Reports   May 19, 2020  

     

    view
  • Data Sources for Media: A Buyer’s Guide

    Webinars   May 18, 2020  

    This webinar introduced listeners to a brief overview of the data ecosystem, why evaluating data before purchase is important, five criteria to use to evaluate the quality of a dataset, and specific steps to follow when considering purchasing a dataset.

    view
  • Are Consumers Getting the Right Message?

    Forward   May 14, 2020  

    An examination of consumer behavior and how consumers view digital advertising’s relevancy has found things have changed between life as normal and life under the extraordinary circumstances of the coronavirus pandemic. Here’s what’s different.

    view
  • Data Sources for Media: A Buyer’s Guide

    Research Reports   May 11, 2020  

     

    view
  • How to Build an Attribution Model for TV in 2020

    Forward   April 7, 2020  

    Attributing the results of linear TV advertising is different than digital advertising, but it’s very possible to measure the impact TV campaigns have on consumer behavior and what can be done to improve a campaign’s effectiveness. Here is a comprehensive guide for how to create one’s very own TV attribution model.

    view
  • How to Create a True Partnership Between Media and Procurement Teams

    Event Recaps   March 10, 2020  

    While the Hershey Company has been bringing "goodness to the world" for 125 years, reaching today's consumers effectively has become challenging in an ever-shifting media landscape. Learn about Hershey's evolution over the past five years and how to develop a true partnership between media and procurement teams.

    view
  • Trends in Media Advertising

    Event Recaps   March 6, 2020  

    The digital consumer has made businesses rethink the way they engage their customers. Companies are spending more on digital channels, with Amazon, Facebook, and Google controlling the digital marketplace.

    view
  • Bringing Transparency to the Programmatic Supply Chain

    Event Recaps   March 4, 2020  

    Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.

    view
  • Bringing Transparency to the Programmatic Supply Chain

    Session Videos   March 4, 2020  

    In this video, Joe Zawadzki, founder of and CEO at the DSP MediaMath, led a conversation focused on how to fix the broken digital media supply chain.

    view
  • Why Media Measurement Must Change

    Forward   February 25, 2020  

    CMOs need a robust and modern approach to marketing measurement, independent of any of the commercial interests in the ecosystem. To achieve meaningful progress, there are four critical dimensions to measurement that marketers must now master: commerciality, quality, frameworks, and testing. While the industry is making progress in building a universal solution, here’s what marketers can do now.

    view
  • Blockchain-Based Advertising Efficiencies

    Event Recaps   February 6, 2020  

    IBM iX explained how it is using blockchain technology to increase the transparency of media supply chains.

    view
  • Building a Performance Digital Media Engine that Drives Business Goals

    Event Recaps   January 30, 2020  

    A combination of performance marketing and brand building have helped Visible make a name for itself in the cell service provider market.

    view
  • The Universal Ad-ID Guide

    Knowledge Partners   January 16, 2020  

    The Universal AD ID Guide is an overview of the new standard of measurement created by FreeWheel and Ad-ID (jointly owned by the ANA and the 4As), the industry standard for identifying advertising assets across all media platforms.

    view
  • Why Marketers Are Struggling with Asset Management

    Forward   December 5, 2019  

    Using old, brute-force ways to meet new demands has reached a breaking point. Traditional digital asset management systems simply weren’t built for brand TV and video campaign asset workflow, and new research is showing why they can’t go the distance.

    view
  • Defining B2B Marketing Success in a Post-Digital Era

    B2B Marketer   November 27, 2019  

    Fast-emerging technologies are turning B2B marketers into data scientists — and enabling them to be more creative than ever before. Job one: striking a balance between automation and the human touch.

    view

1234567 >>  Last (28)