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  • CMO Trend Brief: Future of Programmatic

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Programmatic provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this evolving trend.

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  • CMO Trend Brief: Artificial Intelligence

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on AI provides marketers with expert perspectives, industry benchmark stats, and brand case studies around this emerging trend.

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  • CMO Trend Brief: Blockchain

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on Blockchain provides marketers with expert perspectives and industry benchmark stats around this emerging trend.

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  • Media Buying 2018 — Transparency at a Crossroads

    Research Reports   November 8, 2018  

    The Federal Bureau of Investigation (FBI) has asked the ANA to inform its members about their investigation into non-transparent media buying practices. The purpose of this ANA/Reed Smith white paper is to provide a historical perspective of the transparency issues in the industry and to outline the options that advertisers have to cooperate or not cooperate with the FBI.

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  • Social Media Best Practices to Drive ROI

    Event Recaps   November 8, 2018  

    Social media has cemented itself as its own marketing channel. Long gone is the novelty of judging social media by vanity metrics as marketers are being called on to justify the costs in terms of dollar returns. Jim Meskaukas and Ben Dumas from iNvolved Media will share insights on how to define the particular goals of your brand and segment into categories to be tracked. They will also cover tools available for measurement, and best practices to help ensure you are maximizing your social media investments.

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  • Take a Ride on the Creative (Workflow) Side

    Industry Insights   November 8, 2018  

    Advertisers are quickly and effectively capitalizing on new opportunities, distributing great video creative in a fragmented media market in ways that might seem easy. But the path to an optimal creative asset workflow is highly complex.

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  • GDPR and Digital Advertising

    Event Recaps   November 8, 2018  

    In this session, Erika Kweon and Bart Huffman of Reed Smith LLP will aim to break down the impact of GDPR on digital advertising, with a focus on best practices and factors to consider when implementing GDPR compliance.

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  • Programmatic Digital Media Reforms: Too Little, Too Late?

    Knowledge Partners   November 7, 2018  

    The consulting firm Advertising Audit and Risk Management predicted that a distrust of the practices used by open exchanges will drive advertisers to carry out a growing portion of their programmatic buying with private marketplaces.

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  • We Met on Cars.com: Revolutionizing the Car Shopping Experience

    Event Recaps   November 1, 2018  

    Online vehicle shopping site Cars.com helps consumers fall in love with finding their perfect car via their latest brand campaign, "We Met On Cars.com". In this session, brand marketing director Sarah Epstein will share how the brand is leveraging a matchmaking approach to reinvent itself, its site, and its advertising for a modern consumer.

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  • 10 Marketing Risk Questions Every Company Needs to Ask

    Event Recaps   October 30, 2018  

    The lack of understanding of marketing risk throughout the enterprise often results in financial, efficiency and effectiveness loss and, as importantly, a missed opportunity for process improvement. This session will review the 10 key questions that marketing procurement and finance managers need to ask to both adequately manage marketing risk as well as the company’s investments. Understanding the answers will allow managers to better serve marketing as well as address C Suite concerns.

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  • Media Transparency Agreement 2.0

    Event Recaps   October 30, 2018  

    Earlier this year, the ANA and Reed Smith LLP released an updated template for media buying agency contracts which can be used by advertisers in developing their own agency agreement. This is an update to the 2016 template and media transparency report. The new template updates the original, which was issued in July 2016 as a supplement to the ANA's landmark report on media transparency, conducted with K2 Intelligence, and a follow-up report by Ebiquity and FirmDecisions that provided recommendations on achieving media transparency. In this session, we'll dive into the changes in the agreement and current challenges to media transparency.

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  • The Future of TV Ad Planning: Audience or Index-Based?

    Industry Insights   October 25, 2018  

    Kyle Hubert, the chief technology officer at Simulmedia, discusses the differences between audience-based planning and index-based planning and explains why it’s important marketers know the difference.

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  • The Disruptive Impact of Data-Driven Messaging

    Industry Insights   October 18, 2018  

    Implementing a personalization initiative using data-driven creative is fundamentally a change management exercise: It will require marketers to adopt new paradigms, build new capabilities, and reevaluate their technology stack.

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  • The Continued Rise of the In-House Agency

    Research Reports   October 15, 2018  

    A new ANA study concludes that the number of marketers with in-house agencies has grown substantially, and workloads for those agencies are increasing. Services that have grown significantly in recent years are: content marketing, creative strategy, data/marketing analytics, media strategy, programmatic media, and social media.

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  • Transparency in the Programmatic Supply Chain: An R3 White Paper

    Knowledge Partners   October 14, 2018  

    This white paper from R3 explains that top brands are moving their programmatic buying in-house to gain more control and six steps CMOs can take when determining the best model and a digital transparency checklist.

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  • Re-evaluating Reach Strategies for Better National TV Ad Campaigns

    Industry Insights   October 4, 2018  

    The digital targeting tactics marketers have come to love and trust can now be used to target audiences watching premium video content airing on TV. These advancements are largely due to the availability of insights based on rich viewership data.

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  • Why TV Should Be Part of Every Brand Marketer’s Toolkit

    Forward   October 2, 2018  

    Despite what marketers may have heard about viewer attention fragmenting across screens and media formats, the growing trend of cord cutting, or younger generations losing interest in TV content, it doesn’t mean TV is going away. TV is still a valuable and worthy channel for brand marketers — here’s why.

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  • Ask the Expert Has the Answers You Need

    Ask the Expert Answers   September 26, 2018  

    ANA members have access to a free team of researchers able to pull the best content and resources on your marketing challenge.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   September 26, 2018  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • The Evolution of the Transparency Debate and What It Means for the Industry

    Event Recaps   September 26, 2018  

    Global compliance and contract consultancy FirmDecisions explored the pervasive issue of media transparency.

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