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Search returned: 569 document(s).

  • Redefining Identity for the New Television Landscape

    Forward   November 12, 2020  

    With streaming at an all-time high, having a CTV-focused media strategy is now table stakes for advertisers. But it’s not smooth sailing just yet. At the same time as marketers shift ad dollars to streaming TV, they’re waking up to a world with holes in identity resolution, which makes it difficult to accurately engage and report on the new CTV audience.

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  • More Competition, Fewer Ads

    Forward   November 5, 2020  

    TV is undergoing a generational shift from linear to a fragmented landscape of digital, over-the-top (OTT), and connected TV (CTV). Now it falls on whether walled gardens or advertisers dictate the terms of this massive transition.

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  • How to Face the Changed Landscape of Linear and Connected TV

    Forward   October 22, 2020  

    In years past, content meant a few highly rated prime programs and sports. Today, it’s thousands of titles available across multiple platforms, so each consumer can seek what they love. So far, it does not look like there will be a winner in the ad-supported streamlining platforms; instead, those that generate great content will get time from consumers. As the TV landscape continues to shift, marketers will need to change in kind; here’s what they can do to adapt.

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  • Why COVID-19 Is Driving a Marketing Revolution

    Forward   October 15, 2020  

    While consumers are ready for a renewed sense of normalcy, the shift to digital remains. Marketing teams need an integrated, customer-first strategy that aligns with short- and long-term digital behaviors. The strategy should combine digital and traditional tactics, leverage data to personalize campaigns and maximize reach, and be flexible enough to adapt and scale over time.

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  • Using Data to Drive Results: How to Design Smarter Influencer Campaigns

    Webinars   October 8, 2020  

    This webinar shared how different data sources like social listening, search and trend data, and market basket insights can come together to create a more purposeful, targeted, and measurable influencer campaign.

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  • Media Planning and Buying Agency RFP Template

    Tools   October 1, 2020  

    You need to create an RFP for selecting a media planning and buying agency regarding specific projects for your organization.

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  • Cross-Screen Measurement Isn’t the Future; It’s Already Here

    Forward   September 24, 2020  

    The disruption of TV and the decay of linear reach are here. Technology is giving consumers new ways to view TV content, but TV ad planning and measurement often live within legacy tools built for that time when TV was linear only. That’s changing.

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  • How to Manage Advertising Production’s Bigger Picture

    Forward   September 17, 2020  

    A strategic, companywide approach to governing production spend is still a relatively new concept for many CMOs, but the approach can help marketers simplify and optimize complex processes by consolidating and standardizing data across all production activity. Here’s how to get started.

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  • Will Three Times Be the Charm?

    Event Recaps   September 15, 2020  

    Reed Smith’s Keri Bruce and PwC’s Sam Tomlinson discussed why the industry needs to fix its measurement issues concerning brand investments in digital and programmatic advertising to avoid ongoing inefficiencies.

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  • Navigating the New Video Landscape

    Forward   September 10, 2020  

    Since the pandemic began, video consumption has grown across all categories. But most marketers struggle to take advantage of video because they are caught between traditional linear TV and digital video and they lack the tools to handle both at once.

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  • Pinterest Creative Agency Advertising Guide

    Knowledge Partners   August 21, 2020  

    The essential creative guide for creating ads for Pinterest provides links out to additional resources such as live brand examples by vertical, breakthrough video techniques, detailed best practices, and the best ways to stay up to date on the latest innovations.

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  • Are Impressions the Answer to Fragmented TV Measurement?

    Forward   August 18, 2020  

    As traditional television markets are transformed by emerging technologies and world events, the time has come for marketers to set aside the GRP and make the leap to impressions.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 14, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • 2020 Best Practice Guidelines for Agency Search Consultants

    Research Reports   August 10, 2020  

    Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about the role of search consultants in the agency search process.

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  • Ensuring Marketing Continuity for Sustainable Growth

    Webinars   July 28, 2020  

    In this webinar, we looked at the five dimensions of Marketing Continuity; discussed how marketers can drive value through smarter use of assets; and shared how to identify areas which can benefit from further efficiencies.

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  • Inspired Decisions: The Media Agency's Guide to Pinterest

    Knowledge Partners   July 24, 2020  

    Pinterest shared its go-to guide to help media agencies better navigate the platform.

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  • Balancing Linear TV and OTT Advertising in a Topsy-Turvy Market

    Forward   July 7, 2020  

    The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

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  • Media Agency Search

    Ask the Expert Answers   June 17, 2020  

    ANA’s Ask the Expert research service answers the question, “When initiating a search for a new media agency, what are best practices and selection criteria to consider?”

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  • Media Transformation and the Television Upfront

    Industry Insights   May 29, 2020  

    The ANA Media Advisory Board has issued two reports — one for the C-suite and the other for Media Practitioners — to address media transformation and reform in the television upfront marketplace.

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  • How to Organize Teams for Scoping Season Success

    Forward   May 25, 2020  

    With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.

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