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  • Managing Media in the Age of Complexity

    Forward   July 11, 2019  

    The state of the modern media ecosystem means that CMOs need a comprehensive framework to master all the interconnected challenges of media — operational, technological, creative, and organizational — as an integrated whole. Here’s how to do it.

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  • Fraud in Digital Advertising

    Webinars   July 10, 2019  

    In this webinar, learn about results from the latest ANA and White Ops study on measuring bot fraud in the digital advertising ecosystem and get best practices to help combat and minimize the dollars lost to digital ad fraud.

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  • Acting On Principles

    Forward   June 11, 2019  

    The World Federation of Advertiser’s Global Media Charter lays out eight “principles for partnership in the digital media advertising ecosystem.” To effect real change, marketers would be wise to prioritize the WFA’s list based on the issues that require an industrywide approach.

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  • Consumer Engagement Is Key for Back-to-School Retail Campaigns

    Forward   June 4, 2019  

    As marketers prepare for the upcoming back-to-school shopping season, a new study from Innovid shows the value personalized messaging and connected TV can bring to their campaigns.

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  • In-House Agencies Are Leading a New Way Forward

    Forward   May 16, 2019  

    Once considered a passing fad, the in-house agency is an increasingly common component within many marketing organizations. At a recent ANA conference, marketers from multiple industries discussed the benefits of building an in-house agency; here are a few key points.

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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • Rebuilding Trust in the Digital/Programmatic Ecosystem

    Event Recaps   May 15, 2019  

    Andrew Altersohn, managing partner at Re:Think Marketing, led a panel discussion focused on how the programmatic ecosystem can be improved.

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  • The Basics of Navigating the Explosive Media Universe

    Session Videos   April 30, 2019  

    In this video, Active International explored ways brands can successfully navigate the increasingly fragmented media landscape.

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  • 2018-2019 Bot Baseline: Fraud in Digital Advertising

    Research Reports   April 30, 2019  

    Results of a study from ANA and White Ops show that the war on ad fraud is succeeding and measures designed to block fraudulent impressions are working. Economic losses due to bot fraud are expected to total $5.8 billion globally in 2019, but for the first time even more fraud will be stopped than will succeed.

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  • The Basics of Navigating the Explosive Media Universe

    Event Recaps   April 30, 2019  

    Active International explored ways brands can successfully navigate the increasingly fragmented media landscape.

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  • Don't See What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   April 30, 2019  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Current Practices in Media Agency Compensation

    Session Videos   April 28, 2019  

    In this video, researchers shared the results of a recent study of media agency compensation.

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  • Current Practices in Media Agency Compensation

    Event Recaps   April 28, 2019  

    Researchers shared the results of a recent study of media agency compensation.

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  • The Power of Television Audience Targeting

    Event Recaps   April 28, 2019  

    WarnerMedia shed light on the audience-targeting capabilities of television.

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  • The Power of Television Audience Targeting

    Session Videos   April 28, 2019  

    In this video, WarnerMedia shed light on the audience-targeting capabilities of television.

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  • How to Use Audience Data Like Today’s Masters of TV Advertising

    Forward   April 23, 2019  

    The death of TV has been greatly exaggerated. In fact, TV is more vibrant and more watched than it's ever been in its life. However, it’s also a far more complex medium than it’s ever been, and that creates a major challenge for brands trying to reach the right audiences. Here’s how the masters of TV advertising use technology, strategy, and know-how to build effective campaigns in the new golden age of television.

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  • Time for a New Media Supply Chain

    Industry Insights   April 13, 2019  

    Procter & Gamble Chief Brand Officer Marc Pritchard called for the creation of an entirely new media supply chain to address the significant challenges facing the industry in transparency, brand safety, and privacy.

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  • Media Trends to Keep an Eye on in 2019

    Event Recaps   April 11, 2019  

    Charlie Chappell of the Hershey Co. provided an overview of the current state of the media landscape, including the trends he believes are most important for marketers to keep an eye on and how he is developing approaches to address them.

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  • Media Trends to Keep an Eye on in 2019

    Session Videos   April 11, 2019  

    In this video, Charlie Chappell of the Hershey Co. provided an overview of the current state of the media landscape, including the trends he believes are most important for marketers to keep an eye on and how he is developing approaches to address them.In this video, Hershey's Charlie Chappell provided an overview of the current state of the media landscape including the trends he believes are most important for marketers and how he is evolving approaches at Hershey to address them.

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  • Mars Inc.’s Mission to Media Transformation

    Public Videos   April 11, 2019  

    Curiosity, courage, and collaboration are the key drivers in transforming an organization’s global media agenda.

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