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  • Marketers Fuel the Inside Track for Outbound Calls

    B2B Marketer   February 17, 2021  

    Marketers stress that outbound calls should cater to specific accounts, personas, and/or industries, and they should be integrated within the cadence of email campaigns so that every call is highly relevant. “Spray and pray” has run its course.

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  • How a Consulting Firm Adopted ABM

    Session Videos   January 26, 2021  

    In this video, the consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.

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  • How a Consulting Firm Adopted ABM

    Event Recaps   January 26, 2021  

    The consulting firm West Monroe shared its experience adopting ABM, providing an overview of the methodology and an example of a hypothetical customer journey.

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  • Mastercard

    Multicultural Excellence Awards   January 15, 2021  

    For many trans and nonbinary individuals, the name displayed on the front of their cards represents someone they’re not. In order to address this key pain point, Mastercard created the True Name card.

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  • A Crisis Draws B2B Marketers Closer to Their Customers

    B2B Marketer   October 7, 2020  

    While the impact from the crisis has varied, most B2B sectors are scrambling for effective ways to boost their marketing efforts to retain customers and find new ones.

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  • How B2B Companies Are Adapting Customer Engagement Strategies During COVID

    Webinars   September 28, 2020  

    To help corporate marketers understand COVID's impact on their buyers and industry at large, Edelman and LinkedIn surveyed nearly 400 U.S. B2B executives across a wide range of company profiles.

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  • Kearney Global Corporate Re-brand

    B2 Awards   September 1, 2020  

    A.T. Kearney underwent a comprehensive re-brand to advance its reputation with clients, colleagues, recruits, and alumni.

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  • Intel HOOBOX- What if a smile could move a wheelchair?

    B2 Awards   September 1, 2020  

    Together Intel and HOOBOX built the Wheelie, or the first AI-powered wheelchair that turns facial expressions into wheelchair commands, to help shift perceptions of Intel’s Xeon Scalable CPU and establish Intel as a leader in AI.

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  • Friend or Foe

    B2 Awards   September 1, 2020  

    Panduit’s “Friend or Foe” campaign was designed to help executives uncover and understand the hidden, business-boosting advantages in their physical infrastructure.

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  • Knock Their Socks Off

    B2 Awards   September 1, 2020  

    Two B2B technology brands with powerful retail sensibilities created a campaign that resulted in measurable interest among customers in the Radius8 Welcomer powered by Syncsort.

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  • Internet for the Future

    B2 Awards   September 1, 2020  

    The “Internet for the Future” launch marked a seminal moment in Cisco’s history and the future of the internet.

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  • 2019 New-to-Brand Direct Mail

    B2 Awards   September 1, 2020  

    Phillips 66 undertook a campaign to convert gas station owners’ business and fuel supply.

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  • Mitsubishi Heavy Industries Oil & Gas Demand Generation

    B2 Awards   September 1, 2020  

    The Mitsubishi Heavy Industries Oil & Gas group created an online and offline ecosystem for lead generation that put in place a future-looking strategy for digital marketing and a growing database from which to nurture leads.

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  • Intel AI-Generated Out-of-Home

    B2 Awards   September 1, 2020  

    Intel took over the San Jose International Airport with AI-generated artwork to share a story of AI-differentiation with an exciting out-of-home activation targeting enterprise IT decision makers.

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  • DuPont Water Solutions Website Redesign

    B2 Awards   September 1, 2020  

    Dupont Water Solutions designed a website that would elevate the buyer experience, grow sales opportunities, and aid in the brand’s transition after a recent shift in the business.

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  • Peninsula: You do your thing. We'll take care of your HR.

    B2 Awards   September 1, 2020  

    Peninsula adopted a data-first, digital-only approach to connect with a niche but extremely diverse audience and raise brand awareness.

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  • Pioneering New Tech Activations on LinkedIn

    B2 Awards   September 1, 2020  

    J.P. Morgan pioneered new alpha and beta technology on LinkedIn through organic and paid content experiences to connect with key business audiences, deepen relationships, generate leads, and build brand affinity.

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  • Dell Client Solutions Group at Dell Technologies World 2019

    B2 Awards   September 1, 2020  

    To stand out on the showroom floor, Dell created a captivating exhibit for the Dell Technologies World event.

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  • Coldwell Banker Listing Concierge

    B2 Awards   September 1, 2020  

    Real estate company Coldwell Banker created a program that would help its agents market their listings resulting in faster sales and increased commissions.

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  • ABM: The Complete Picture

    B2 Awards   September 1, 2020  

    To generate sales meetings with customers, Broadridge used a video mailer that featured its Vice President and General Manager.

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