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  • B2B Account-Based Marketing

    Ask the Expert Answers   February 26, 2019  

    ANA’s Ask the Expert research service answers the question, "Is account-based marketing right for my organization? If so, how do I start using it? What are some best practices and case studies?"

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  • 5 Trends in B2B Email Marketing

    B-to-B Marketer   January 30, 2019  

    Brands and email specialty firms have become much savvier about leveraging new tools and strategies to boost deliverability rates, increase automation, and maintain email’s integral role in B2B marketing. Here are five trends likely to gain traction in 2019 and beyond.

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  • Family Tree

    Echo Awards   December 21, 2018  

    The SickKids Foundation's 2017 campaign was so effective at converting prospects into donors that its actual prospect list for 2018 was quite thin. The foundation needed to focus its attention to lead generation.

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  • Citigold Circle: Trust-based Growth Engine

    Echo Awards   December 21, 2018  

    With increasing competition from international and regional banks as well as a reduction in Citi's own physical branch network, the bank had to find new sources of client growth for its Citigold wealth management platform.

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  • Mail Sent Directly from the Forest

    Echo Awards   December 21, 2018  

    Schöb AG created a sustainable direct mailer in a high-quality, personalized sleeve made of real wood to communicate with potential new clients (architects and professional building owners) while at the same time inspiring them to get in touch.

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  • Energy Without Boundaries

    Echo Awards   December 21, 2018  

    APX sought to increase awareness of a new renewable energy credit and generate leads for its sales team.

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  • Better Destinations (Mejores Destinos)

    Echo Awards   December 21, 2018  

    Learn how UNICEF made its first successful attempt at a hand-raising campaign in Facebook to source new leads for its telemarketing activity.

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  • Stop Stopgap Solutions

    Echo Awards   December 21, 2018  

    The launch of EG One, a new software solution for the construction industry, proved that Youtube can be a highly efficient tactical channel driving involement and sales through a strong integrated media strategy with extensive datadriven display and remarketing for maturing leads.

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  • Earthquake Simulator

    Echo Awards   December 21, 2018  

    Commercial property insurance company FM Global built an augmented reality experience that simulated one of the greatest challenges to policyholders: an earthquake.

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  • Nine Trends Critical for B2B Marketers in 2019

    Event Recaps   December 12, 2018  

    Econsultancy identified emerging developments likely to affect the work of business marketers in the coming year.

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  • Marketing to Each Stage of the B2B Customer Journey

    Event Recaps   December 12, 2018  

    United States Gypsum discussed its approaches to driving awareness, interest, and intent.

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  • Using Business Values as a Key Differentiator

    Event Recaps   December 12, 2018  

    Grant Thornton shared some of the print and TV ads that it used to distinguish itself from its competitors in the tax, audit, and advisory category.

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  • How to Close the Loop on Data-Driven Creative

    Event Recaps   December 5, 2018  

    Adam Kleinberg of the agency Traction described a successful campaign for Lenovo’s Yoga laptop.

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  • Developing a Collaborative In-House Agency: Walmart’s Story

    Event Recaps   November 29, 2018  

    Walmart’s in-house agency shared learnings gleaned from its work at redesigning and rebranding the company’s website.

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  • Six Content-Marketing Tips from PwC

    Event Recaps   November 27, 2018  

    PwC offered advice for turning proprietary research into engaging, valued, lead-generating content.

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  • Tips for a Content-Marketing Vision, Strategy, and Operations

    Event Recaps   November 27, 2018  

    MailChimp’s Colleen Jones advised content marketers on how to develop their visions, strategies, and content operations.

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  • The B2B Moments that Matter

    Knowledge Partners   November 16, 2018  

    This report takes a look at the moments that make up the B2B customer experience to understand what causes organic growth.

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  • When to Invest in Third-Party Data

    Event Recaps   November 13, 2018  

    Simon Data shares how first- and third-party data work together to deliver timely messaging.

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  • Xerox: "Set the Page Free" Media Case Study

    Public Videos   October 24, 2018  

    Xerox launched a communications platform — Set the Page Free — to refresh its brand perception from a copier company to a tech/software/apps innovator.

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  • Xerox: "Set the Page Free" Media Case Study

    Session Videos   October 24, 2018  

    In this video, learn how Xerox repositioned itself as a global leader in digital print technology and services with its “Set the Page Free” campaign.

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