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  • The Next Revolution: Customer Value

    Webinars   October 6, 2021  

    In this webinar, learn how investors view customer value, how they measure it, and what skills, capabilities, data, and tools an organization needs to execute successfully on realizing the full potential of its customer base.

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  • Connecting Experiences for ABX Transformation

    Webinars   September 23, 2021  

    In this webinar, Caroline Caldwell, Director, B2B Strategy at Merkle B2B, shared the five-step methodology and activation framework to building a high-performance ABX strategy at your company.

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  • LEGO’s “Hannah Rebuilds It” Inspires a Generation of STEAM Educators and Students

    B2 Awards   August 12, 2021  

    With the goal of raising brand awareness and engagement for its LEGO Education brand, LEGO launched a campaign that used inspiring video and print content to engage educators and make them aware of the brand’s SPIKE Prime learning solution for STEAM students.

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  • Verizon 2020 Data Breach Investigation Report Program

    B2 Awards   August 12, 2021  

    Verizon developed the 2020 Data Breach Investigation Report (DBIR) program to encourage less technical business leaders to engage with its report without compromising the data focus that made the study popular among experts.

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  • From National Instruments to NI: How This Brand Excelled with a Rebrand Effort

    B2 Awards   August 12, 2021  

    As National Instruments continues to push the limits of innovation and take on the most complex engineering challenges in the world, it wanted to better tie these qualities to its brand image. This was the inspiration behind its 2020 total brand relaunch, which included a name change and multiple layers of complexity.

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  • John Deere’s Run Your World

    B2 Awards   August 12, 2021  

    With North America’s largest construction equipment trade show looming, John Deere crafted an exhibition that highlighted the relationship between the brand’s dealers and their customers, while generating more foot traffic and leads for the business.

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  • Jumpstarting Brand and Demand

    B2 Awards   August 12, 2021  

    Jumio used a global multi-channel marketing and media campaign to drive awareness and change how clients viewed its brand, positioning its Know Your Customers (KYX) identity verification platform as the only solution for businesses that want to combat fraud.

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  • NYDIG’s Award-Winning Website Relaunch

    B2 Awards   August 12, 2021  

    NYDIG.com, a branded corporate website, launched last year and introduced NYDIG’s world-class technology platform and professional services to the global financial community as a market disruptor rooted in meeting the highest regulatory, audit, and governance standards.

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  • Mastercard Uses a Virtual Thought Leadership Program to Sell Customers on its Anti-Fraud Tools

    B2 Awards   August 12, 2021  

    With the pandemic offering bad actors an opportunity to circumvent cybersecurity measures and defraud businesses and consumers, Mastercard developed a leadership program that used webinars and virtual events to engage and educate audiences on how its products and services could help foil the fraudsters.

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  • Project Conquest

    B2 Awards   August 12, 2021  

    Using a targeted multi-channel marketing campaign, First Midwest Bank pursued businesses that might have been dissatisfied with their current banking relationship because of a negative Paycheck Protection Program (PPP) experience.

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  • Pitney Bowes Used a Combination of Digital Content and Online Surveys to Generate Better Leads than Ever

    B2 Awards   August 12, 2021  

    Pitney Bowes needed to generate leads in the absence of events. The key: an interactive web survey where prospects could benchmark their performance. Responders received a customized report that compared their response to their peers and captured qualifying information about each prospect.

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  • Trademark: What Mark Will You Leave?

    B2 Awards   August 12, 2021  

    Trademark developed a new website to distinguish itself from other event marketing companies and introduce the idea of brand memory marketing to its clients.

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  • Time to Adapt

    B2 Awards   August 12, 2021  

    Tata Consultancy Services leveraged striking imagery, comparing nature’s capacity to overcome adversity to organizations scrabbling to adapt to the pandemic, to generate new leads and raise awareness of its IT solutions.

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  • Giving Away Leads to Help Companies Fight the Pandemic Downturn

    B2 Awards   August 12, 2021  

    INFUSEmedia provided 25,000 free leads, in addition to business continuity resources, to struggling businesses around the world.

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  • USPS No Surcharge Campaign

    B2 Awards   August 12, 2021  

    USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.

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  • How Conduent Used Short Copy and Striking Imagery to Move Forward

    B2 Awards   August 12, 2021  

    Targeting time-pressed and pressured C-suite business leaders during the pandemic, business process sourcing company Conduent used short, succinct copy and striking imagery to power a multi-channel campaign that elevated brand awareness and generated millions of dollars in new business.

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  • How Trelleborg Docking & Mooring Improved Its Demand Generation

    B2 Awards   August 12, 2021  

    Trelleborg Docking & Mooring engaged the port community on docking and mooring to highlight two new products in the SmartPort ecosystem: “DynaMoor” and “AutoMoor.”

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  • B2 Awards: Live! Building Growth Today by Inspiring the Innovative Minds of Tomorrow

    Session Videos   July 22, 2021  

    In this video, learn why LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.

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  • B2 Awards: Live! Building Growth Today by Inspiring the Innovative Minds of Tomorrow

    Event Recaps   July 22, 2021  

    Forced to evaluate its direction at the start of the pandemic, LEGO Education made the calculated decision to stick with its pre-pandemic messaging, using real-time insights to change positioning and drive engagement with teachers and education decision-makers.

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  • How a Software Firm Tapped into Emotion to Reshape B2B Marketing

    Public Videos   July 22, 2021  

    To break through the messaging clutter and connect with buyers, B2B marketers need to leverage emotion.

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