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  • Getting B2B Prospects Through the Sales Funnel Faster

    B-to-B Marketer   August 28, 2019  

    Strategically placed content is the most effective way to cater to specific individuals and facilitate the buyer journey.

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  • The Hispanic Small Business Report: Hispanic Businesses Drive Growth In The New Economy

    Knowledge Partners   August 27, 2019  

    Claritas’ “The Hispanic Small Business Report” provides an in-depth look at Hispanic-owned small businesses — where they are located, who owns them, and what and how they like to buy.

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  • Red Wing Shoes for Business: Winning Tactics that Boost Demand Generation and Deliver Business-Driving Results

    Webinars   July 17, 2019  

    In this webinar, discover how a buyer-driven, martech-enabled approach has delivered unprecedented results and revenue for the Red Wing Shoe Company and others.

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  • With Ample Room for Growth, ABM Inches Forward

    B-to-B Marketer   July 3, 2019  

    Enabling technology is crucial, of course, but operational changes lie at the heart of deploying effective account-based marketing programs. Job one: sales and marketing alignment.

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  • Tying B2B Events to Lead and Demand Generation

    B-to-B Marketer   June 26, 2019  

    As marketers look to increase revenue from exhibiting at trade shows and conferences, the chief strategy for many B2B companies is to create their own events, and offer experiences for customers and prospects that go well beyond the proverbial events booth.

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  • How PTC Leverages Data and Analytics

    Event Recaps   June 19, 2019  

    The technology company PTC described how it revamped its process for managing data to synergize marketing and sales.

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  • Driving Growth Through a Balance of Brand and Demand

    Session Videos   May 30, 2019  

    In this video, LinkedIn and Ernst & Young advocated a greater focus on brand building to drive business growth.

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  • How Caterpillar Uses Emotion and Logic to Drive Growth

    Event Recaps   May 30, 2019  

    Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.

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  • Driving Growth Through a Balance of Brand and Demand

    Event Recaps   May 30, 2019  

    LinkedIn and Ernst & Young advocated a greater focus on brand building to drive business growth.

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  • Wells Fargo’s B2B Marketing Journey

    Event Recaps   May 30, 2019  

    Wells Fargo shared four principles that it credits with improving its business-to-business operations.

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  • How Caterpillar Uses Emotion and Logic to Drive Growth

    Session Videos   May 30, 2019  

    In this video, Victoria Morrissey, global brand and marketing director at Caterpillar, outlined the three emotion-driven principles that helped Caterpillar generate more leads.

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  • Accenture Scores at the "Big Game" with the 2019 Atlanta Super Bowl Host Committee

    B2 Awards   May 29, 2019  

    To help customers understand its digital transformation capabilities, Accenture invited potential clients to participate in interactive digital activations as part of Super Bowl week.

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  • ADAMA Radio AD — CROWS (-30)

    B2 Awards   May 29, 2019  

    To increase brand awareness among U.S. farmers, ADAMA created a radio ad that introduced the brand in a humorous, eccentric, and memorable way — featuring two crows battling over the pronunciation of its name and providing a quick snapshot of the company’s position.

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  • Red Wing for Business Trade Show Experience

    B2 Awards   May 29, 2019  

    Red Wing Shoes was about to launch a technology to digitize processes among its customers, stores, and corporate offices. With the help of SCHERMER, what started as a need to market this new technology turned into a new business-to-business brand, Red Wing for Business.

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  • Oracle Sales Central

    B2 Awards   May 29, 2019  

    In June 2017, Oracle launched a sales-enablement platform known as Sales Central. Within 18 months, it has become the trusted source for high-quality content and productivity tools for Oracle’s sales teams across the globe.

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  • Microsoft Surface Modern Deployment Pilot Program

    B2 Awards   May 29, 2019  

    Microsoft Surface creates computer and tablet devices for the modern workplace. Surface is a critical part to Microsoft CEO Satya Nadella’s company vision “One Microsoft” because it allows customers to experience the benefits of Microsoft’s hardware, software, and services all at once.

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  • Gary Vee on B2B

    Public Videos   May 29, 2019  

    In an internet-first world, marketers need to produce contextual creative at scale to do a better job of marketing.

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  • How DXC Technology "Gets It Done"

    B2 Awards   May 29, 2019  

    DXC’s “Get It Done” campaign was a fully integrated initiative that launched the DXC brand onto the global stage of IT services.

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  • Power of Passion

    B2 Awards   May 29, 2019  

    Passion Made Possible leveraged Singapore’s global positioning and explored the many ways in which Singapore makes it possible for businesses to turn passion into innovation.

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  • Equipment Depot — Accelerating Growth

    B2 Awards   May 29, 2019  

    Equipment Depot described how it capitalized on a host of tactics, including search engine marketing and email marketing to increase its website traffic by 33 percent and its conversion rate by 67 percent.

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