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  • Seeing the Big Picture for Out-of-Home Advertising

    ANA Magazine   June 21, 2019  

    While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.

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  • Embracing the Unknown: Seven Steps for Exploring Emerging Advertising Channels

    Knowledge Partners   June 18, 2019  

    Adobe shares seven steps to help marketers successfully evaluate, test, and capitalize on an emergent channel as part of its cross-channel mix.

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  • Bridgestone Drives Great Futures with the Boys & Girls Club of America

    REGGIE Awards   May 15, 2019  

    Bridgestone launched the “Driving Great Futures” campaign to help its partner, the Boys & Girls Clubs of America, bring kids’ dreams to life while creating positive sentiment for Bridgestone.

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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • Shopping for Cannabis with MedMen

    Session Videos   March 1, 2019  

    Known as “The Apple Store of Weed,” learn how MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.

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  • Shopping for Cannabis with MedMen

    Event Recaps   March 1, 2019  

    Known as “The Apple Store of Weed,” MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.

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  • Election Campaign

    Echo Awards   December 21, 2018  

    When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), the newspaper offered every person in Britain free access to The Economist's perspective.

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  • Follow the Arches

    Echo Awards   December 21, 2018  

    McDonald's transformed out-of-home billboards into directional signage to both drive retail traffic and build brand equity at the same time.

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  • Marketing a Local Bank: A Philadelphia Case Study

    Event Recaps   December 12, 2018  

    Beneficial Bank explained how its marketers strove to highlight the benefits of its local roots.

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  • Scotiabank Art Gallery

    Internationalist Digital Solutions   October 11, 2018  

    To support Scotiabank’s continued involvement with the arts community and engage its audience, ScotiaGallery turned Toronto into an art gallery by leveraging Instagram and dynamic out of home advertising.

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  • Northern California Honda Dealers Reach Hispanic Car Shoppers

    Smarties Awards   October 1, 2018  

    California Honda Dealers created a combination mobile and out-of-home campaign to reach Hispanic car shoppers in the San Francisco area.

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  • Right on Target

    ANA Magazine   September 26, 2018  

    Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

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  • Waterproof Portables

    Effie Awards   September 1, 2018  

    If JBL could prove that JBL speakers were completely waterproof, they would get credit for being lifeproof. We told that story everywhere with dramatic demonstrations, from paid media to the pool at the Hard Rock Hotel in Vegas.

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  • noosa Tastes Like: How Noosa Grew Against the Yogurt Goliaths

    Effie Awards   September 1, 2018  

    Target was already building baskets in costumes and candy during Halloween, but not equally in hair and skin care. We reawakened these categories by highlighting the importance that hair and beauty play in costume creation — elevating the role of Unilever brands.

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  • Believe in Music

    Effie Awards   September 1, 2018  

    In a time of division and distrust, music is one of the only enduring things people can count on. “Believe in Music” inspired music listeners from all backgrounds to believe in the positive power of music and the GRAMMYs itself — from the profound to the playful.

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  • Boost Your Voice

    Effie Awards   September 1, 2018  

    This is the story of how Boost Mobile — a scrappy, prepaid telecom brand — used its omnipresence in low-income neighborhoods to take on an issue disproportionately affecting its customers: voter suppression.

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  • Paid vs. Earned Media: Two Case Studies

    Event Recaps   August 7, 2018  

    Case studies from ABSOLUT and Heineken demonstrate the important roles paid and earned media play in an overall marketing strategy.

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  • Generating Awareness for Legion

    Event Recaps   August 7, 2018  

    To generate awareness and excitement about the television series Legion, FX Networks created multi-city experiential activations that used art and technology to connect with fans.

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  • Experiential Marketing at United Airlines

    Event Recaps   June 14, 2018  

    United Airlines showcased two experiential marketing campaigns that it used to promote new offerings.

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  • Marketing to Startups: The Case for Business-to-Consumer Tactics in a Business-to-Business World

    Event Recaps   May 10, 2018  

    Justworks shared ideas for marketing to small businesses.

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