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When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), the newspaper offered every person in Britain free access to The Economist's perspective.

McDonald's transformed out-of-home billboards into directional signage to both drive retail traffic and build brand equity at the same time.

Beneficial Bank explained how its marketers strove to highlight the benefits of its local roots.

California Honda Dealers created a combination mobile and out-of-home campaign to reach Hispanic car shoppers in the San Francisco area.

Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

Case studies from ABSOLUT and Heineken demonstrate the important roles paid and earned media play in an overall marketing strategy.

To generate awareness and excitement about the television series Legion, FX Networks created multi-city experiential activations that used art and technology to connect with fans.

United Airlines showcased two experiential marketing campaigns that it used to promote new offerings.

Justworks shared ideas for marketing to small businesses.

Thomson Reuters took over Grand Central Station for a hyper-targeted campaign that connected with customers during their commutes.

Fans waited around the block to tour a recreation of 29 Neibolt Street, the infamous house from Warner Bros.’ movie It.

Bud Light partnered with Live Nation for a campaign that connected with fans at the Hollywood Casino Amphitheater in Chicago.

Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

BMW promoted and advertised its On-Street Parking Information digital service by making the feature available to drivers in real time through an innovative out-of-home advertising execution.

Porsche Design targeted Chinese airplane passengers with Mandarin-language ads at their baggage carousels.

Mandarin Oriental Hotel Group launched the “Our Fans by Peter Blake” campaign at its Hyde Park, London property while undergoing renovations to help it successfully transform a construction site into one of London’s must-see attractions and ensure that the public knew that the hotel was still open for business.

McDonald’s Canada started a national conversation about an update to its most iconic menu item: the Big Mac.

Guerrilla marketing is not novel, but in a digital age, it can have a big impact on a brand's ability to cut through the clutter.

VISIT PHILADELPHIA shared its journey to bringing paid advertising in-house.

Buchanan’s shared examples of its integrated approach to event marketing.