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  • The Story of Nashville

    Event Recaps   November 20, 2019  

    Deana Ivey, CMO at Nashville Convention and Visitors Bureau, shares how “Visit Music City” created a premier entertainment destination, with authentic and unique leisure and convention experiences, that helped Nashville consistently exceed tourism and growth goals.

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  • My Marilyn Moment

    Event Recaps   November 20, 2019  

    Sexy Hair shared a one-day branded experience that delivered big results, during which it recreated an iconic Marilyn Monroe moment.

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  • More Than 20 Years of Sports, Entertainment, and More

    Event Recaps   November 20, 2019  

    The Nashville Predators/Bridgestone Arena team, along with other Nashville entertainment professionals, shared their expertise in creating powerful memories through innovative experiences.

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  • Creating Experiential Activations with Immersive HBO Narratives

    Event Recaps   November 20, 2019  

    Trevor Guthrie, co-founder of Giant Spoon, shared what makes a successful experience, how to leverage activations that leave audiences wanting more, and what the future of experiential looks like.

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  • Pack Your Adventure with Dora

    Smarties Awards   November 7, 2019  

    Paramount engaged children by creating an interactive game that helped drive awareness of its new movie, Dora: The Lost City of Gold.

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  • Collect Leads with City Tours

    Tools   November 1, 2019  

    A guide to help you plan a campaign for city tours and collect leads from those tours.

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  • What’s New at Disney?

    Session Videos   October 3, 2019  

    In this video, learn how Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

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  • What’s New at Disney?

    Event Recaps   October 3, 2019  

    Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

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  • Media Case Study from JPMorgan Chase

    Event Recaps   September 12, 2019  

    JPMorgan Chase described the marketing campaign it used to promote its increase of branches in 15 to 20 U.S. markets.

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  • Seeing the Big Picture for Out-of-Home Advertising

    ANA Magazine   June 21, 2019  

    While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.

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  • Embracing the Unknown: Seven Steps for Exploring Emerging Advertising Channels

    Knowledge Partners   June 18, 2019  

    Adobe shares seven steps to help marketers successfully evaluate, test, and capitalize on an emergent channel as part of its cross-channel mix.

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  • Unfund/Fund

    Effie Awards   May 30, 2019  

    How does a 135-year-old regional bank with low awareness, low consideration, and very low marketing spend capture outsized interest? With “Unfund/Fund,” Bank of the West gave customers the needed emotional permission to look past its competitive deficiencies.

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  • A State Claims Its Identity

    Effie Awards   May 30, 2019  

    Pure Michigan is much more than just an ad campaign. In the face of recession, political change, and seemingly daily Detroit-bashing headlines, Pure Michigan has been instrumental in rebuilding the state’s economy, reputation, and pride when it desperately needed it.

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  • Make-A-Wish "Hope is Medicine"

    Effie Awards   May 30, 2019  

    Make-A-Wish created a series of print, digital, and outdoor executions to illustrate the idea that hope can be just as important as medicine for seriously ill children.

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  • David Bowie Is Here

    Effie Awards   May 30, 2019  

    When acclaimed exhibit DAVID BOWIE IS ended its five-year world tour at the Brooklyn Museum, Spotify created a complementary hyper-local experience for fans through immersive traditional media and content touch-points.

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  • The Blank Page

    Effie Awards   May 30, 2019  

    To survive, the Chicago Sun-Times needed to launch a new digital subscription, asking readers to pay for what was once free. To send a wake-up call to readers, the paper left its most valuable piece of real-estate — the front page — blank, asking Chicago to subscribe before it was too late.

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  • Minds Made for Financial Services

    B2 Awards   May 29, 2019  

    EY created a communication strategy that would help internal and external stakeholders understand its new positioning.

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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • Bridgestone Drives Great Futures with the Boys & Girls Club of America

    REGGIE Awards   May 15, 2019  

    Bridgestone launched the “Driving Great Futures” campaign to help its partner, the Boys & Girls Clubs of America, bring kids’ dreams to life while creating positive sentiment for Bridgestone.

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  • Shopping for Cannabis with MedMen

    Session Videos   March 1, 2019  

    Known as “The Apple Store of Weed,” learn how MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.

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