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While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.

Adobe shares seven steps to help marketers successfully evaluate, test, and capitalize on an emergent channel as part of its cross-channel mix.

Bridgestone launched the “Driving Great Futures” campaign to help its partner, the Boys & Girls Clubs of America, bring kids’ dreams to life while creating positive sentiment for Bridgestone.

Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

Known as “The Apple Store of Weed,” learn how MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.

Known as “The Apple Store of Weed,” MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.

When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), the newspaper offered every person in Britain free access to The Economist's perspective.

McDonald's transformed out-of-home billboards into directional signage to both drive retail traffic and build brand equity at the same time.

Beneficial Bank explained how its marketers strove to highlight the benefits of its local roots.

To support Scotiabank’s continued involvement with the arts community and engage its audience, ScotiaGallery turned Toronto into an art gallery by leveraging Instagram and dynamic out of home advertising.

California Honda Dealers created a combination mobile and out-of-home campaign to reach Hispanic car shoppers in the San Francisco area.

Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

If JBL could prove that JBL speakers were completely waterproof, they would get credit for being lifeproof. We told that story everywhere with dramatic demonstrations, from paid media to the pool at the Hard Rock Hotel in Vegas.

Target was already building baskets in costumes and candy during Halloween, but not equally in hair and skin care. We reawakened these categories by highlighting the importance that hair and beauty play in costume creation — elevating the role of Unilever brands.

In a time of division and distrust, music is one of the only enduring things people can count on. “Believe in Music” inspired music listeners from all backgrounds to believe in the positive power of music and the GRAMMYs itself — from the profound to the playful.

This is the story of how Boost Mobile — a scrappy, prepaid telecom brand — used its omnipresence in low-income neighborhoods to take on an issue disproportionately affecting its customers: voter suppression.

Case studies from ABSOLUT and Heineken demonstrate the important roles paid and earned media play in an overall marketing strategy.

To generate awareness and excitement about the television series Legion, FX Networks created multi-city experiential activations that used art and technology to connect with fans.

United Airlines showcased two experiential marketing campaigns that it used to promote new offerings.

Justworks shared ideas for marketing to small businesses.