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  • Personalization: Fact or Fiction?

    Event Recaps   May 7, 2020  

    Learn how Diageo thinks about personalization in the current age of marketing.

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  • OkCupid Leans into Cultural Relevance to Ignite Growth

    Session Videos   March 6, 2020  

    In this video, OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.

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  • OkCupid Leans into Cultural Relevance to Ignite Growth

    Event Recaps   March 6, 2020  

    OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.

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  • Hack this Billboard

    ECHO Awards   March 2, 2020  

    Technology staffing company Dice invited tech pros to hack its digital billboards, leading them down a rabbit hole of challenges and competitions.

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  • New National Emergency

    ECHO Awards   March 2, 2020  

    DNB set out to increase sales by making its animal insurance product better known among all animal owners in Norway.

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  • Puppo

    ECHO Awards   March 2, 2020  

    Puppo created unique ads and meals for the 100,729 dogs registered in NYC. Each unique ad featured a QR code that drove dog owners to a personalized shopping experienced tailored to their dog.

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  • Building Social Equity Brick by Brick

    Event Recaps   February 5, 2020  

    The LEGO Group’s social media channels leverage trends, contextual insights, and user-generated content to drive meaningful engagement with its fans. This strategy enables LEGO’s social media channels to publish content with little effort, and often at no cost.

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  • Building a Performance Digital Media Engine that Drives Business Goals

    Event Recaps   January 30, 2020  

    A combination of performance marketing and brand building have helped Visible make a name for itself in the cell service provider market.

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  • The Miami Project

    Multicultural Excellence Awards   January 15, 2020  

    LIFEWTR by PepsiCo created an inspirational movement to bring art back to schools to advance sources of creation and creativity, with a goal to impact 10 million students in 2019.

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  • The Story of Nashville

    Event Recaps   November 20, 2019  

    Deana Ivey, CMO at Nashville Convention and Visitors Bureau, shares how “Visit Music City” created a premier entertainment destination, with authentic and unique leisure and convention experiences, that helped Nashville consistently exceed tourism and growth goals.

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  • More Than 20 Years of Sports, Entertainment, and More

    Event Recaps   November 20, 2019  

    The Nashville Predators/Bridgestone Arena team, along with other Nashville entertainment professionals, shared their expertise in creating powerful memories through innovative experiences.

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  • Creating Experiential Activations with Immersive HBO Narratives

    Event Recaps   November 20, 2019  

    Trevor Guthrie, co-founder of Giant Spoon, shared what makes a successful experience, how to leverage activations that leave audiences wanting more, and what the future of experiential looks like.

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  • My Marilyn Moment

    Event Recaps   November 20, 2019  

    Sexy Hair shared a one-day branded experience that delivered big results, during which it recreated an iconic Marilyn Monroe moment.

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  • Pack Your Adventure with Dora

    Smarties Awards   November 7, 2019  

    Paramount engaged children by creating an interactive game that helped drive awareness of its new movie, Dora: The Lost City of Gold.

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  • Collect Leads with City Tours

    Tools   November 1, 2019  

    A guide to help you plan a campaign for city tours and collect leads from those tours.

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  • What’s New at Disney?

    Session Videos   October 3, 2019  

    In this video, learn how Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

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  • What’s New at Disney?

    Event Recaps   October 3, 2019  

    Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

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  • Media Case Study from JPMorgan Chase

    Event Recaps   September 12, 2019  

    JPMorgan Chase described the marketing campaign it used to promote its increase of branches in 15 to 20 U.S. markets.

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  • Seeing the Big Picture for Out-of-Home Advertising

    ANA Magazine   June 21, 2019  

    While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.

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  • Embracing the Unknown: Seven Steps for Exploring Emerging Advertising Channels

    Knowledge Partners   June 18, 2019  

    Adobe shares seven steps to help marketers successfully evaluate, test, and capitalize on an emergent channel as part of its cross-channel mix.

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