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  • Election Campaign

    Echo Awards   December 21, 2018  

    When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), the newspaper offered every person in Britain free access to The Economist's perspective.

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  • Follow the Arches

    Echo Awards   December 21, 2018  

    McDonald's transformed out-of-home billboards into directional signage to both drive retail traffic and build brand equity at the same time.

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  • Marketing a Local Bank: A Philadelphia Case Study

    Event Recaps   December 12, 2018  

    Beneficial Bank explained how its marketers strove to highlight the benefits of its local roots.

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  • Northern California Honda Dealers Reach Hispanic Car Shoppers

    Smarties Awards   October 1, 2018  

    California Honda Dealers created a combination mobile and out-of-home campaign to reach Hispanic car shoppers in the San Francisco area.

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  • Right on Target

    ANA Magazine   September 26, 2018  

    Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

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  • Paid vs. Earned Media: Two Case Studies

    Event Recaps   August 7, 2018  

    Case studies from ABSOLUT and Heineken demonstrate the important roles paid and earned media play in an overall marketing strategy.

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  • Generating Awareness for Legion

    Event Recaps   August 7, 2018  

    To generate awareness and excitement about the television series Legion, FX Networks created multi-city experiential activations that used art and technology to connect with fans.

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  • Experiential Marketing at United Airlines

    Event Recaps   June 14, 2018  

    United Airlines showcased two experiential marketing campaigns that it used to promote new offerings.

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  • Marketing to Startups: The Case for Business-to-Consumer Tactics in a Business-to-Business World

    Event Recaps   May 10, 2018  

    Justworks shared ideas for marketing to small businesses.

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  • Thomson Reuters’ Grand Central Takeover

    Event Recaps   April 25, 2018  

    Thomson Reuters took over Grand Central Station for a hyper-targeted campaign that connected with customers during their commutes.

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  • It: The Neibolt House Experience

    REGGIE Awards   April 16, 2018  

    Fans waited around the block to tour a recreation of 29 Neibolt Street, the infamous house from Warner Bros.’ movie It.

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  • Bud Light Amphitheatre Takeover

    REGGIE Awards   April 16, 2018  

    Bud Light partnered with Live Nation for a campaign that connected with fans at the Hollywood Casino Amphitheater in Chicago.

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  • Shopper Marketing Signage Best Practices Checklist

    Tools   April 1, 2018  

    Use our checklist to ensure you are leveraging best practices for your digital and/or traditional signs.

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  • The Parking Space Search Feature. Live Premiere in Berlin.

    Internationalist Innovation in Media   March 21, 2018  

    BMW promoted and advertised its On-Street Parking Information digital service by making the feature available to drivers in real time through an innovative out-of-home advertising execution.

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  • The Mandarin Challenge

    Internationalist Innovation in Media   March 21, 2018  

    Porsche Design targeted Chinese airplane passengers with Mandarin-language ads at their baggage carousels.

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  • Our Fans by Peter Blake

    Internationalist Innovation in Media   March 21, 2018  

    Mandarin Oriental Hotel Group launched the “Our Fans by Peter Blake” campaign at its Hyde Park, London property while undergoing renovations to help it successfully transform a construction site into one of London’s must-see attractions and ensure that the public knew that the hotel was still open for business.

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  • McDonald’s Big Mac Bacon

    Internationalist Innovation in Media   March 21, 2018  

    McDonald’s Canada started a national conversation about an update to its most iconic menu item: the Big Mac.

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  • Cause a Scene

    ANA Magazine   March 16, 2018  

    Guerrilla marketing is not novel, but in a digital age, it can have a big impact on a brand's ability to cut through the clutter.

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  • VISIT PHILADELPHIA: Bringing Paid Advertising In-House

    Event Recaps   February 15, 2018  

    VISIT PHILADELPHIA shared its journey to bringing paid advertising in-house.

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  • Buchanan’s Event Marketing: An Integrated Approach

    Event Recaps   February 14, 2018  

    Buchanan’s shared examples of its integrated approach to event marketing.

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