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Paramount engaged children by creating an interactive game that helped drive awareness of its new movie, Dora: The Lost City of Gold.

Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

In this video, learn how Disney continues to innovate to deliver industry-disrupting, immersive experiences that leverage the legacy of the Disney brand and create emotional connections with audiences.

JPMorgan Chase described the marketing campaign it used to promote its increase of branches in 15 to 20 U.S. markets.

While static billboards are still part of the ad mix, digital screens in all shapes and sizes are becoming more common, giving marketers the ability to run high-quality video content outside the home.

Adobe shares seven steps to help marketers successfully evaluate, test, and capitalize on an emergent channel as part of its cross-channel mix.

To survive, the Chicago Sun-Times needed to launch a new digital subscription, asking readers to pay for what was once free. To send a wake-up call to readers, the paper left its most valuable piece of real-estate — the front page — blank, asking Chicago to subscribe before it was too late.

How does a 135-year-old regional bank with low awareness, low consideration, and very low marketing spend capture outsized interest? With “Unfund/Fund,” Bank of the West gave customers the needed emotional permission to look past its competitive deficiencies.

EY created a communication strategy that would help internal and external stakeholders understand its new positioning.

Bridgestone launched the “Driving Great Futures” campaign to help its partner, the Boys & Girls Clubs of America, bring kids’ dreams to life while creating positive sentiment for Bridgestone.

Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

Known as “The Apple Store of Weed,” MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.

Known as “The Apple Store of Weed,” learn how MedMen has repositioned cannabis to the modern consumer in an environment that’s welcoming and akin to any other shopping experience.

When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), the newspaper offered every person in Britain free access to The Economist's perspective.

McDonald's transformed out-of-home billboards into directional signage to both drive retail traffic and build brand equity at the same time.

Beneficial Bank explained how its marketers strove to highlight the benefits of its local roots.

To support Scotiabank’s continued involvement with the arts community and engage its audience, ScotiaGallery turned Toronto into an art gallery by leveraging Instagram and dynamic out of home advertising.

California Honda Dealers created a combination mobile and out-of-home campaign to reach Hispanic car shoppers in the San Francisco area.

Location-targeted mobile advertising is projected to more than double over the next four years, to almost $39 billion. Is it time to jump on the bandwagon?

This is the story of how Boost Mobile — a scrappy, prepaid telecom brand — used its omnipresence in low-income neighborhoods to take on an issue disproportionately affecting its customers: voter suppression.