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  • Marketers Tout the Return of In-Person Events

     ANA Magazine   August 20, 2021  

    As people start to venture out to live events — even as concerns grow about the Delta variant — consumer-facing brands are looking to strike the right tone in their advertising efforts for in-person events.

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  • Put the “U” Back in Syrac_se

     B2 Awards   August 12, 2021  

    The Downtown Committee of Syracuse created a campaign featuring local business and political leaders encouraging people to to safely and responsibly enjoy all that Syracuse had to offer.

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  • Selling Video Conferencing as a Collaboration Tool

     B2 Awards   August 12, 2021  

    Cisco promoted its Webex video conference platform by conveying the power of the collaborations it could unlock through evocations of famous partnerships.

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  • Zekelman Industries — Make It Here

     B2 Awards   August 12, 2021  

    Zekelman created a personalized dimensional mailer for key audiences to remind people in the manufacturing sector of the real purpose of their work.

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  • Why Video Out-of-Home Can’t Be Overlooked

     Forward   July 8, 2021  

    With the average person served thousands of ads per day, advertisers need frequency alongside a medium that is effective in reaching their audiences to make a lasting impression. Here are four reasons it’s time for advertisers to embrace video out-of-home advertising (VOOH) as part of the larger marketing mix.

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  • Why the Fastest Growing Ad Medium in 2021 Should Be Part of Your Media Plan

     Webinars   June 24, 2021  

    While the pandemic altered marketing plans for every brand, the economic recovery is well underway. In this webinar, learn how OOH is poised to power brands to greater success in 2021.

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  • A Marketer’s View on Out-of-Home Advertising

     Event Recaps   May 27, 2021  

    OAAA President and CEO Anna Bager interviewed Sophie Kelly, SVP of Diageo's North American Whiskeys Portfolio, on why this senior marketer champions OOH in the media mix. From her buy-side perspective, hear Kelly's thoughts on both merits and misconceptions surrounding OOH.

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  • How to Launch an Always-Ready OOH Campaign

     Session Videos   May 27, 2021  

    In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

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  • How to Launch an Always-Ready OOH Campaign

     Event Recaps   May 27, 2021  

    Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

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  • Hudson Yards Shine Bright

     REGGIE Awards   May 21, 2021  

    Related’s Shine Bright, a celebration of light and life, helped over 1.1 million guests celebrate the magic of the holiday season at Hudson Yards, the newest neighborhood in Manhattan.

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  • Halloweendy’s Scare Thru

     REGGIE Awards   May 21, 2021  

    Wendy’s reimagined holiday celebrations and transformed an ordinary Wendy's drive-thru in Los Angeles into the first-ever Halloweendy’s Scare Thru, an immersive drive-thru haunted house.

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  • OAAA OOH Case Study: DC Lottery

     Knowledge Partners   April 28, 2021  

    In this report, OAAA shares a case study from DC Lottery showcasing how the company used a 1920’s themed VIP event and ticket design to drive awareness of its Roaring Cash scratcher ticket.

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  • OAAA OOH Case Study: Brex Cash Launch

     Knowledge Partners   April 28, 2021  

    Brex Inc. launched a multi-channel campaign, leveraging OOH, paid, SEO, email, PR, and social to create a sense of excitement surrounding a surprise product announcement.

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  • OAAA OOH Case Study: Comedy Central

     Knowledge Partners   April 27, 2021  

    In this report, learn how Comedy Central drove awareness of its new series, Awkwafina is Nora from Queens, by disrupting the commute of Queens natives.

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  • Museum of Extinction

     ECHO Awards   April 15, 2021  

    Greenpeace raised awareness among Colombians about the production, use, and excessive contamination that single-use plastic causes to the planet and collected signatures for its petition #BetterWithoutPlastics.

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  • OAAA OOH Case Study: Facebook

     Knowledge Partners   April 15, 2021  

    In this case study, Facebook used digital out-of-home (DOOH) placements to thank frontline workers in major cities most affected by the COVID-19 pandemic.

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  • OAAA OOH Case Study: Georgetown University School of Continuing Studies

     Knowledge Partners   April 8, 2021  

    In this case study, the Georgetown University School of Continuing Studies used an out-of-home (OOH) campaign to promote the School, the flexibility of its program formats, and the convenience of its downtown location for students that prefer on-campus classes.

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  • OAAA OOH Case Study: Hope Not Handcuffs

     Knowledge Partners   April 7, 2021  

    Hope Not Handcuffs, an organization started by Families Against Narcotics (FAN), launched a four month OOH campaign to create awareness about the program and how it can help those in need of recovery.

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  • OAAA OOH Case Study: Eaze

     Knowledge Partners   April 1, 2021  

    In this case study, Eaze took a programmatic-first approach—tapping into custom POI sets and time-based activation—to activate digital out-of-home (DOOH) media and get in-market consumers excited about cannabis delivery.

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  • How Digital Out-of-Home Is Capitalizing on Intent Data

     Event Recaps   March 24, 2021  

    Intel discussed the new frontiers in digital out of home marketing.

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