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  • Pond's Face Your Hesitations and #SeeWhatHappens

    Smarties Awards   December 21, 2020  

    With the rise of new and small players in the market, together with its inconsistent brand messaging, Pond’s was faced with the challenge of staying relevant and connecting with the target audience on an emotional level.

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  • The World’s Most Travelled Billboard

    Smarties Awards   December 21, 2020  

    Scotch brand Johnnie Walker leveraged OOH tactics to circumvent the prohibition of alcohol advertising in India, in an effort to build affinity with younger audiences.

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  • Lay's 4 Seasons Digital OOH

    Smarties Awards   December 21, 2020  

    Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.

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  • Lay's 4 Seasons Digital OOH

    Smarties Awards   December 21, 2020  

    Iconic brand Lay’s aims to stand out for its great taste and texture. For its four seasons campaign, Lay’s wanted to own spring and summer with consumers.

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  • The Power of OOH: What Marketers Need to Know Now

    Webinars   October 21, 2020  

    In this webinar, learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T, and Disney — consistently spend disproportionately on OOH.

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  • Sports Have Become a Jump Ball for Marketers

    ANA Magazine   September 25, 2020  

    Beyond updated TV ads to reflect the current climate and some new in-broadcast signage, what are brands doing to reimagine their sponsorships for professional sports leagues and maximize their value — even with fans relegated to their living rooms?

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  • Let's Go

    B2 Awards   September 1, 2020  

    Corporate travel brand TripActions capitalized on out-of-home advertising by using catchy, cheeky messages posted throughout targeted transit systems.

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  • Intel AI-Generated Out-of-Home

    B2 Awards   September 1, 2020  

    Intel took over the San Jose International Airport with AI-generated artwork to share a story of AI-differentiation with an exciting out-of-home activation targeting enterprise IT decision makers.

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  • Start with People: Going Beyond the Card

    B2 Awards   September 1, 2020  

    Mastercard overcame the brand’s single-minded association as “a credit card company” by leaning into its strength as an unexpected B2B voice.

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  • Radius Targeting To Niche Audiences

    B2 Awards   September 1, 2020  

    Nationwide targeted National Association of Plan Advisors (NAPA) conference attendees through prominent digital out-of-home (OOH) boards surrounding the event and via display media on their mobile devices.

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  • The Importance of Diversity in Sports

    B2 Awards   September 1, 2020  

    Univision's upfront 2019 broke with tradition and showcased its diverse entertainment, sports and news programming, through an immersive experience that surprised and delighted 1,500 guests, the company allowed its consumers to experience first-hand the content and culture that has made Univision America's Hispanic super brand.

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  • The New Experiential Mix: Creating Meaningful IRL and Virtual Activations

    Webinars   August 21, 2020  

    In this webinar, Yadira Harrison, co-founder at verb., discussed the questions that should be considered given the current state of affairs and shared the tools needed to create an actionable plan to shift from an IRL activation to a digital presence.

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  • The Whopper Detour

    Event Recaps   June 5, 2020  

    Burger King’s Whopper Detour turned customers into co-conspirators in trolling our rival–using the power of our app, mobile and creativity to alter history

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  • Personalization: Fact or Fiction?

    Event Recaps   May 7, 2020  

    Learn how Diageo thinks about personalization in the current age of marketing.

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  • OkCupid Leans into Cultural Relevance to Ignite Growth

    Event Recaps   March 6, 2020  

    OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.

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  • OkCupid Leans into Cultural Relevance to Ignite Growth

    Session Videos   March 6, 2020  

    In this video, OkCupid shared the ways two recent campaigns engaged millennial and gen Z singles around the globe.

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  • How to Transform Your Company (The Non-BS Version)

    Event Recaps   March 4, 2020  

    Learn how General Mills brands are leading with purpose, culture, and utility to create experiences for people that have a positive impact on their lives and drive business results.

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  • New National Emergency

    ECHO Awards   March 2, 2020  

    DNB set out to increase sales by making its animal insurance product better known among all animal owners in Norway.

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  • Hack this Billboard

    ECHO Awards   March 2, 2020  

    Technology staffing company Dice invited tech pros to hack its digital billboards, leading them down a rabbit hole of challenges and competitions.

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  • Puppo

    ECHO Awards   March 2, 2020  

    Puppo created unique ads and meals for the 100,729 dogs registered in NYC. Each unique ad featured a QR code that drove dog owners to a personalized shopping experienced tailored to their dog.

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