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  • How to Launch an Always-Ready OOH Campaign

     Session Videos   May 27, 2021  

    In this video, Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

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  • How to Launch an Always-Ready OOH Campaign

     Event Recaps   May 27, 2021  

    Grubhub discussed an OOH campaign that it ran in New York that demonstrated the power of dynamic creative.

    view

  • Halloweendy’s Scare Thru

     REGGIE Awards   May 21, 2021  

    Wendy’s reimagined holiday celebrations and transformed an ordinary Wendy's drive-thru in Los Angeles into the first-ever Halloweendy’s Scare Thru, an immersive drive-thru haunted house.

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  • Hudson Yards Shine Bright

     REGGIE Awards   May 21, 2021  

    Related’s Shine Bright,a celebration of light and life, ahelped over 1.1 million guestscelebrate the magic of the holiday season at Hudson Yards, the newest neighborhood in Manhattan.

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  • OAAA OOH Case Study: DC Lottery

     Knowledge Partners   April 28, 2021  

    In this report, OAAA shares a case study from DC Lottery showcasing how the company used a 1920’s themed VIP event and ticket design to drive awareness of its Roaring Cash scratcher ticket.

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  • OAAA OOH Case Study: Brex Cash Launch

     Knowledge Partners   April 28, 2021  

    Brex Inc. launched a multi-channel campaign, leveraging OOH, paid, SEO, email, PR, and social to create a sense of excitement surrounding a surprise product announcement.

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  • OAAA OOH Case Study: Comedy Central

     Knowledge Partners   April 27, 2021  

    In this report, learn how Comedy Central drove awareness of its new series, Awkwafina is Nora from Queens, by disrupting the commute of Queens natives.

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  • OAAA OOH Case Study: Facebook

     Knowledge Partners   April 15, 2021  

    In this case study, Facebook used digital out-of-home (DOOH) placements to thank frontline workers in major cities most affected by the COVID-19 pandemic.

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  • Museum of Extinction

     ECHO Awards   April 15, 2021  

    Greenpeace raised awareness among Colombians about the production, use, and excessive contamination that single-use plastic causes to the planet and collected signatures for its petition #BetterWithoutPlastics.

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  • OAAA OOH Case Study: Georgetown University School of Continuing Studies

     Knowledge Partners   April 8, 2021  

    In this case study, the Georgetown University School of Continuing Studies used an out-of-home (OOH) campaign to promote the School, the flexibility of its program formats, and the convenience of its downtown location for students that prefer on-campus classes.

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  • OAAA OOH Case Study: Hope Not Handcuffs

     Knowledge Partners   April 7, 2021  

    Hope Not Handcuffs, an organization started by Families Against Narcotics (FAN), launched a four month OOH campaign to create awareness about the program and how it can help those in need of recovery.

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  • OAAA OOH Case Study: Eaze

     Knowledge Partners   April 1, 2021  

    In this case study, Eaze took a programmatic-first approach—tapping into custom POI sets and time-based activation—to activate digital out-of-home (DOOH) media and get in-market consumers excited about cannabis delivery.

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  • How Digital Out-of-Home Is Capitalizing on Intent Data

     Event Recaps   March 24, 2021  

    Intel discussed the new frontiers in digital out of home marketing.

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  • How Digital Out-of-Home Is Capitalizing on Intent Data

     Session Videos   March 24, 2021  

    In this video, Intel discussed the new frontiers in digital out of home marketing.

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  • OAAA OOH Case Study: World Out of Home Organization #SendingLove

     Knowledge Partners   March 15, 2021  

    The World Out of Home Organization opened billboard spaces to the general public and enabled people to share their personalized messages of love.

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  • OAAA OOH Case Study: TriNet

     Knowledge Partners   March 8, 2021  

    TriNet capitalized on OOH marketing to promote awareness of its Human Resources support services.

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  • OAAA OOH Case Study: Poppin

     Knowledge Partners   March 1, 2021  

    Office furniture company Poppin capitalized on OOH marketing to gain brand recognition in the Boston market.

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  • A Bright Outlook for Digital Out-of-Home Advertising

     ANA Magazine   January 29, 2021  

    The arrival of COVID-19 vaccines will spur additional opportunities in DOOH, as consumers return in droves to shopping in brick-and-mortar stores and eating inside restaurants after being stuck in their homes because of the pandemic.

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  • The World’s Most Travelled Billboard

     Smarties Awards   December 21, 2020  

    Scotch brand Johnnie Walker leveraged OOH tactics to circumvent the prohibition of alcohol advertising in India, in an effort to build affinity with younger audiences.

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  • Pond's Face Your Hesitations and #SeeWhatHappens

     Smarties Awards   December 21, 2020  

    With the rise of new and small players in the market, together with its inconsistent brand messaging, Pond’s was faced with the challenge of staying relevant and connecting with the target audience on an emotional level.

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