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Search returned: 115 document(s).

  • Life Reflected

    Multicultural Excellence Awards   January 15, 2020  

    Xfinity X1 offers its subscribers a media experience focused on LGBTQ stories, and the brand created a print campaign to build awareness of this product among the LGBTQ community and its allies.

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  • Animales Místicos

    Multicultural Excellence Awards   January 15, 2020  

    Miller Lite appealed to Hispanic consumers with a campaign that transformed the mascots of popular NFL teams into “alebrijes,” which are brightly colored Mexican folk-art sculptures of mythical creatures.

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  • Kim Jung Gi

    Multicultural Excellence Awards   January 15, 2020  

    To win the hearts and minds of its Asian target audience, Xfinity commissioned a mural that focused on the important role Asian Americans have played in film, television, and other storytelling formats.

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  • The Future of Retargeted Marketing Is Direct Mail

    Forward   November 28, 2019  

    Digital technology has made a profound impact on marketing. Using retargeting ad technology, businesses can easily and effectively reach the right consumers at the right time with the right messaging.

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  • Creating Retail Traffic Through Intelligent GPS Data Customer Mapping

    Smarties Awards   November 7, 2019  

    Aldi, a Danish supermarket, used geo-location targeting to improve its printed flyer distribution.

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  • Ten Trends from the United States Multicultural Media Forecast 2019

    Event Recaps   November 7, 2019  

    PQ Media shared recent findings on the state of multicultural media.

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  • Ten Trends from the United States Multicultural Media Forecast 2019

    Session Videos   November 7, 2019  

    In this video, PQ Media shared recent findings on the state of multicultural media.

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  • Turning the Page on Magazines

    ANA Magazine   October 5, 2019  

    While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.

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  • In the Battle for Attention, Marketers Are Going Long

    ANA Magazine   September 14, 2019  

    To increase the odds that their content will cut through the clutter, marketing departments must behave more like media companies.

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  • The Blank Page

    Effie Awards   May 30, 2019  

    To survive, the Chicago Sun-Times needed to launch a new digital subscription, asking readers to pay for what was once free. To send a wake-up call to readers, the paper left its most valuable piece of real-estate — the front page — blank, asking Chicago to subscribe before it was too late.

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  • Tallest Building on the Internet

    Effie Awards   May 30, 2019  

    With virtually no brand recognition in the U.S., Mitsubishi Electric needed a way to reshape the building industry skyline and gain a foothold in the market. It built the Tallest Building on the Internet.

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  • Hot Spots

    Effie Awards   May 30, 2019  

    An innovative research study titled “Hot Spots,” and the campaign that sprung from it, helped to position Napoleon’s hearth products as essential in enhancing life’s memorable moments and elevated the importance of their fireplaces in the minds of professional contractors, architects, dealers, and consumers.

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  • Jane Walker: Walking Toward Gender Equality in America

    Effie Awards   May 30, 2019  

    As a brand that believes progress is possible and beneficial for all, Johnnie Walker felt it had a responsibility to support those forging the future of America. Johnnie Walker seized Women’s History Month by introducing Jane Walker to celebrate the achievements of women, the men supporting them, and their shared journey toward gender equality.

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  • AkzoNobel Autoclear Aerodry

    B2 Awards   May 29, 2019  

    AkzoNobel developed a campaign to sell a new paint coating to body shops.

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  • Canadian Cybersecurity 2018: An Anthology of CIO/CISO Enterprise-Level Perspectives

    B2 Awards   May 29, 2019  

    Technology company Symantec published a book and created a community for its target audience of Chief Information Officers and Chief Information Security Officers.

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  • Dentsply Sirona Restorative: Portrait IPN Build Pride Campaign

    B2 Awards   May 29, 2019  

    Dentsply Sirona created a campaign to convince dentists of the importance of the higher quality that its dentures delivered.

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  • ABB Expect More from Your Measurement

    B2 Awards   May 29, 2019  

    ABB stimulated interest in its comprehensive measurement and analytics solutions with tactics that included a cover tip with the magazine Hydrocarbon Processing.

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  • The Trade Desk: Going Analog to Talk Digital

    REGGIE Awards   May 15, 2019  

    The Trade Desk ran advertisements for its digital media buying service in the most analog of places: newspapers.

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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • Using Business Values as a Key Differentiator

    Event Recaps   December 12, 2018  

    Grant Thornton shared some of the print and TV ads that it used to distinguish itself from its competitors in the tax, audit, and advisory category.

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