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  • B2B Brands Jumping into the Stream

    B2B Marketer   January 22, 2020  

    Netflix, Hulu, Amazon Prime, HBO, and Showtime provide valuable lessons for B2B marketers eager to ramp up their investments in streaming media.

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  • The Hummus Revolution

    Event Recaps   December 12, 2019  

    Sabra promoted its hummus product with a three-pronged integrated campaign.

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  • Thinking Small Isn’t Small at All

    Event Recaps   December 10, 2019  

    Pearle Vision turned around brand perception and sales by recommitting to its founding promise of being the go-to neighborhood eye care center.

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  • Tips for Direct-to-Consumer Marketing from ScottsMiracle-Gro

    Event Recaps   October 30, 2019  

    ScottsMiracle-Gro shared advice for direct-to-consumer marketing, including tips for improving the performance of one channel through the lessons learned on others.

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  • Product Placement Landing Stronger Marketing Punch

    ANA Magazine   October 12, 2019  

    Ad-skipping technology and a sea of content options are creating multiple opportunities for product placement.

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  • Thinking Small Isn’t Small at All

    Public Videos   October 3, 2019  

    Disciplined sacrifice in brand positioning has produced a clear focus for Pearle Vision’s marketing.

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  • Thinking Small Isn’t Small at All

    Session Videos   October 3, 2019  

    In this video, learn how Pearle Vision turned around brand perception and sales by recommitting to its founding promise of being the go-to neighborhood eye care center.

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  • Just for You, Four Stages of Hyper-Personalization

    Forward   September 26, 2019  

    Hyper-personalization doesn’t just personalize basic parts of the customer experience, such as the initial flurry of emails to create a lead. It reimagines entire stages of the customer journey at the points of interaction most valuable to the company, leveraging data from every interaction with an individual to create a holistic view of their needs. Here are the four stages marketers need to achieve to get there.

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  • Driving the Market

    ANA Magazine   September 21, 2019  

    NASCAR’s business strategy provides valuable lessons for marketers about the importance of being customer-focused first.

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  • New Strategies For Shopper Marketing

    Insight Briefs   August 12, 2019  

    This Insight Brief discusses transformations in shopper and commerce marketing and includes trending innovations, best practices, and case studies.

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  • Stepping Into the Virtual Unknown

    ANA Magazine   August 2, 2019  

    Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

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  • How Allstate Personalized the Auto Insurance Experience with Milewise

    Event Recaps   June 13, 2019  

    Jennifer Sweis, senior marketing manager at Allstate, shared the company’s journey in launching Milewise, an Allstate pay-per-mile product innovation.

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  • Take Your Brand to the Next Level with Omni-Channel Marketing

    Webinars   June 13, 2019  

    Join Henrik Johansson, CEO & Co-Founder of Boundless, to get the inside scoop on what some of today's top brands are doing to connect with their audiences and leave an everlasting impression.

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  • How Allrecipes.com’s Algorithmic Pairings and Location-Based Services Increased Retail Conversion

    Event Recaps   June 13, 2019  

    Meredith’s Allrecipes.com leveraged its algorithmic pairing and location-based marketing to increase retail conversion rates. Through the analysis of consumer behavior and the development of a website that offered a seamless shopping experience, Allrecipes.com was able to convert casual observers of its recipes into engaged shoppers.

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  • Turning Their Tweets Against Them

    Effie Awards   May 30, 2019  

    Burger King used a smart, low-cost paid media tactic to launch their own Spicy Nuggets online while simultaneously stealing Share of Voice from Wendy’s.

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  • SpeakENDO Campaign

    Effie Awards   May 30, 2019  

    When it comes to pain, women are told throughout their lives to “suck it up” — it’s no different with endometriosis. SpeakENDO drove action through TV, web, and social increasing awareness, understanding, and diagnosis.

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  • Lost Angels

    Effie Awards   May 30, 2019  

    Facing low brand awareness, weak brand perceptions and a skyrocketing homeless population, Seattle’s Union Gospel Mission needed to inspire donors to engage and give significantly more.

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  • Made with Love Multi-Brand Platform

    Effie Awards   May 30, 2019  

    The holiday season is rife with recipes and inspiration — for Thanksgiving, Christmas, and New Year’s Eve. But shoppers feel pressure to create joyful and memorable experiences all season long, not just during the key dates. Tyson sought to fill this unmet need with meals that are “Made With Love."

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  • Flavors Hook Kids

    Effie Awards   May 30, 2019  

    Flavored cigarettes were banned in 2009, but the loophole for other products proved disastrous over the next decade. California’s Department of Public Health launched an integrated campaign across 14 markets and 7 languages to help parents recognize deceptive new flavored products (and get angry).

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  • How Fisher Nuts Became a Category Leader

    Event Recaps   May 17, 2019  

    Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.

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