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  • Mary Kay Engages Advocates to Build Brand Love

    Event Recaps   February 7, 2017  

    Mary Kay leverages its beauty consultants to create integrated social media campaigns that build brand love.

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  • Pepsi and Empire

    Internationalist Innovation in Media   January 9, 2017  

    Pepsi partnered with Empire for a seamless integration that blurred the line between brand and show.

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  • Destination Dubai

    Internationalist Innovation in Media   January 9, 2017  

    Emirates showcased Dubai as the go-to destination for every traveler while promoting itself as the ideal travel partner to visit the city.

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  • The Oreo Eclipse

    Internationalist Innovation in Media   January 9, 2017  

    During the March 2015 solar eclipse, Oreo launched a real-time integrated campaign in the U.K. across print, out-of-home, and digital.

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  • #StandUp4

    Internationalist Innovation in Media   January 9, 2017  

    Mastercard partnered with working moms to donate millions of dollars to Stand Up To Cancer.

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  • eos Launch

    Internationalist Innovation in Media   January 9, 2017  

    eos broke into the German market with an integrated campaign promoting its line of Easter-themed lip balms.

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  • Chinese Advice Campaign

    Multicultural Excellence Awards   December 1, 2016  

    Chase designed an integrated marketing campaign targeting Chinese Americans to promote itself as a credible source of investment advice.

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  • Shipping Up Results with Multichannel Marketing

    Event Recaps   November 15, 2016  

    USPS uses omnichannel campaigns to create seamless customer experiences.

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  • Cleveland Clinic: Helping Consumers’ Health with Multichannel Campaigns

    Event Recaps   November 15, 2016  

    Cleveland Clinic explained how it built an effective mix of paid, owned, and earned media that leveraged its existing assets.

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  • High Performance Marketing: Notes from the Field

    Public Videos   November 10, 2016  

    See highlights from Jay Gaines, VP of CMO Practice at SiriusDecisions, who shared the secrets of high-performing B-to-B marketers with BMA Chicago.

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  • High Performance Marketing: Notes from the Field

    Session Videos   November 10, 2016  

    BMA Chicago welcomed Jay Gaines, VP of CMO Practice at SiriusDecisions, to share the secrets of high-performing B-to-B marketers.

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  • Where Are You on Your Multi-Touch Attribution Journey?

    Event Recaps   November 9, 2016  

    Marketing Evolution discussed the current challenges B-to-B marketers face and shared how its ROI Brain software could provide solutions.

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  • Once Upon a Time

    Public Videos   October 21, 2016  

    In this video, learn why you must first focus on the story framework in order to be a successful story orchestrator for your brand.

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  • Once Upon a Time

    Session Videos   October 21, 2016  

    In this video, Georgia-Pacific discussed how it uses storytelling as a strategic approach to build brand equity and increase sales.

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  • Once Upon a Time

    Event Recaps   October 21, 2016  

    Georgia-Pacific discussed how it uses storytelling as a strategic approach to build brand equity and increase sales.

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  • Raising the Bar on Creativity

    Public Videos   October 20, 2016  

    In this video, learn why the key to effective advertising is raising the bar on creativity at Procter & Gamble.

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  • Engaging Global Audiences 24/7 — Anytime and Anywhere

    Session Videos   October 20, 2016  

    In this video, WWE shared three best practices for keeping an audience engaged across multiple generations and content platforms.

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  • Raising the Bar on Creativity

    Event Recaps   October 20, 2016  

    Procter & Gamble shared its three-step process for raising the bar on creativity and building successful global brands.

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  • Engaging Global Audiences 24/7 — Anytime and Anywhere

    Public Videos   October 20, 2016  

    In this video, learn how WWE drives brand growth with storytelling featuring adversity, conflict, and larger-than-life characters.

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  • Engaging Global Audiences 24/7 — Anytime and Anywhere

    Event Recaps   October 20, 2016  

    WWE shared three best practices for keeping an audience engaged across multiple generations and content platforms.

    view

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