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  • How These Brands Helped People During COVID-19

    Event Recaps   August 6, 2021  

    The meteoric rise of influencer marketing has quickly evolved into a data and AI-driven business that will reach $10 billion in 2020.

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  • What Lies Beneath? A Look At America’s Wallet

    Forward   September 29, 2020  

    By using the right data to identify differences between two outwardly identical groups, a brand can make better decisions which to reach and how. One key data point that can have major implications for a brand’s marketing ROI? Financial durability.

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  • Sports Have Become a Jump Ball for Marketers

    ANA Magazine   September 25, 2020  

    Beyond updated TV ads to reflect the current climate and some new in-broadcast signage, what are brands doing to reimagine their sponsorships for professional sports leagues and maximize their value — even with fans relegated to their living rooms?

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  • Best Practices on Pivoting Your Podcast Marketing Strategy During a Crisis

    Event Recaps   September 15, 2020  

    The Entreprenista podcast launched in the fall of 2018, with the mission of empowering and providing business solutions to female entrepreneurs across the country.

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  • Pivoting into Content Creation

    Event Recaps   September 15, 2020  

    National Instruments (NI) launched its first brand campaign during COVID-19, which upended its initial content strategy.

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  • Propelling A Startup Into A $100 Million DTC Lending Brand

    B2 Awards   September 1, 2020  

    Facing extreme competition, a niche audience and consumer stigmatization, Lendly built and executed a revolutionary go-to-market plan that quickly engaged with its audience and delivered over 60,000 loans to those most deserving and in-need.

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  • Code and Response: Call for Code

    B2 Awards   September 1, 2020  

    IBM connected with developers by challenging them to create technology-powered solutions for societal problems.

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  • Mastercard: The Process and Future of Sonic Branding

    Event Recaps   September 1, 2020  

    In this session, Gregory Boosin, Executive Vice President, Global B2B & Product Marketing at Mastercard will share some background on Mastercard’s approach to sonic branding and discuss how the brand is evolving their audio in light of the current pandemic.

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  • Social Determinants of Health

    B2 Awards   September 1, 2020  

    PwC Health Industries launched an integrated, global, multi-channel marketing initiative to spur the health care industry toward addressing social determinants of health.

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  • The Greatest Story Never Told

    B2 Awards   September 1, 2020  

    Honeywell activated its workforce to raise awareness of the various ways the company drives innovation.

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  • Raise The Game, Be Monumental

    B2 Awards   September 1, 2020  

    Monumental Sports and Entertainment launched a new brand purpose, positioning, website and identity with a fully integrated advertising campaign.

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  • How Big Trends Affect Business Insurance

    B2 Awards   September 1, 2020  

    Traveler Business Insurance demonstrated its risk expertise through the creation of three compelling videos, told by Travelers specialist.

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  • Pioneering New Tech Activations on LinkedIn

    B2 Awards   September 1, 2020  

    J.P. Morgan pioneered new alpha and beta technology on LinkedIn through organic and paid content experiences to connect with key business audiences, deepen relationships, generate leads, and build brand affinity.

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  • Why This Storytelling Ad Worked

    B2 Awards   September 1, 2020  

    Click Travel created an impressively smooth fictional traveler to demonstrate the seamless experience its travel management services provide its users.

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  • Wisconsin Dairy Farmer 's Power of Promotion

    B2 Awards   September 1, 2020  

    Dairy Farmers of Wisconsin (DFW) developed a multi-channel program to better communicate promotion results to the more than 7,000 dairy farms required to fund the organization.

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  • Momentum, NC

    B2 Awards   September 1, 2020  

    The Economic Development Partnership of North Carolina wanted to build brand awareness and preference for North Carolina to drive qualified business leads from key industries.

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  • Podcasting During a Pandemic

    Event Recaps   September 1, 2020  

    In this session, Catherine Captain, Vice President, Brand Strategy & Marketing at T-Mobile and Conal Byrne, President of the iHeartPodcast Network, will share insights on the rise in podcast listening, trends and what advertisers need to know about podcasting and advertising during a pandemic.

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  • Real Estate Agent Campaign

    B2 Awards   September 1, 2020  

    Seeking to create a robust and active channel partner community of real estate agents, Unison HomeBuyer enacted an integrated marketing campaign which used a cross-channel, behavior-based journey coordinated in funnel stages.

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  • Knock Their Socks Off

    B2 Awards   September 1, 2020  

    Two B2B technology brands with powerful retail sensibilities created a campaign that resulted in measurable interest among customers in the Radius8 Welcomer powered by Syncsort.

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  • The New Way Forward

    B2 Awards   September 1, 2020  

    Flexport introduced its Operating System for Global Trade – a strategic operating model for global freight forwarding that leverages tech, infrastructure, and expertise to bring newfound visibility and control.

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