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  • Product Placement Landing Stronger Marketing Punch

    ANA Magazine   October 12, 2019  

    Ad-skipping technology and a sea of content options are creating multiple opportunities for product placement.

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  • Just for You, Four Stages of Hyper-Personalization

    Forward   September 26, 2019  

    Hyper-personalization doesn’t just personalize basic parts of the customer experience, such as the initial flurry of emails to create a lead. It reimagines entire stages of the customer journey at the points of interaction most valuable to the company, leveraging data from every interaction with an individual to create a holistic view of their needs. Here are the four stages marketers need to achieve to get there.

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  • Driving the Market

    ANA Magazine   September 21, 2019  

    NASCAR’s business strategy provides valuable lessons for marketers about the importance of being customer-focused first.

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  • New Strategies For Shopper Marketing

    Insight Briefs   August 12, 2019  

    This Insight Brief discusses transformations in shopper and commerce marketing and includes trending innovations, best practices, and case studies.

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  • Stepping Into the Virtual Unknown

    ANA Magazine   August 2, 2019  

    Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

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  • Take Your Brand to the Next Level with Omni-Channel Marketing

    Webinars   June 13, 2019  

    Join Henrik Johansson, CEO & Co-Founder of Boundless, to get the inside scoop on what some of today's top brands are doing to connect with their audiences and leave an everlasting impression.

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  • How Fisher Nuts Became a Category Leader

    Event Recaps   May 17, 2019  

    Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.

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  • How Fisher Nuts Became a Category Leader

    Session Videos   May 17, 2019  

    In this video, Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.

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  • Will It Clog?

    REGGIE Awards   May 15, 2019  

    Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.

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  • Alive Like You

    REGGIE Awards   May 15, 2019  

    The integrated campaign “Alive Like You” helped probiotic beverage brand KeVita resonate with new drinkers by capturing real peoples’ most lively moments and sharing the brand’s vibrancy.

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  • Only Vegas Moments

    REGGIE Awards   May 15, 2019  

    An integrated campaign anchored by four long-form videos helped visitors see what Las Vegas has to offer beyond partying and gaming.

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  • Nickelodeon Introduces PAW Patrol Mighty Pups at Walmart

    REGGIE Awards   May 15, 2019  

    Nickelodeon created PAW Patrol Mighty Pups, a program that garnered revenue at Walmart through new exclusive products and also helped Walmart remain the premiere destination for all things PAW Patrol.

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  • 7-Eleven’s OREO Mint Hot Chocolate Innovation

    REGGIE Awards   May 15, 2019  

    Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.

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  • Dunkin’ Go2s for Go-Getters

    REGGIE Awards   May 15, 2019  

    Dunkin’ Donuts created Dunkin’ Go2s, a value breakfast menu that connected with its customers’ go-getter mindset and increased sales.

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  • The Experience of the Experience Agency

    Event Recaps   April 30, 2019  

    Accenture Interactive helps clients transform their businesses to deliver intentionally designed and wholly integrated customer experiences.

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  • Four Ways to Make Your B2B Podcast Not Suck

    B-to-B Marketer   April 24, 2019  

    With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.

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  • How and Why IHOP Became IHOb

    Public Videos   April 12, 2019  

    IHOP drove results with a pancakes-to-burgers media strategy that capitalized on cultural momentum and risk-taking.

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  • How and Why IHOP Became IHOb

    Session Videos   April 12, 2019  

    In this video, learn how a combination of bravery and data helped IHOP create a cultural moment that changed consumer perception of the brand and jump-started sales growth.

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  • How and Why IHOP Became IHOb

    Event Recaps   April 12, 2019  

    A combination of bravery and data helped IHOP create a cultural moment that changed consumer perception of the brand and jump-started sales growth.

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  • Lexus and its Black Panther Partnership

    Event Recaps   March 29, 2019  

    Lexus shared the ways it targeted affluent, influential, and tech-savvy customers via its partnership with Marvel’s superhero movie Black Panther.

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