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  • The Future of B2B Marketing?

    B-to-B Marketer   March 6, 2019  

    Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

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  • Get Better Gifts

    Echo Awards   December 21, 2018  

    The SickKids Foundation created a campaign to show the real life experience of being a SickKids parent — the everyday challenges, but also their incredible strength.

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  • Pedigree SelfieSTIX

    Echo Awards   December 21, 2018  

    To demonstrate the irresistibility of Pedigree DentaSTIX, MARS NZ created SelfieSTIX, a specially designed phone accessory that attaches DentaSTIX to your phone, so you can capture the perfect dog selfie.

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  • SickKids VS — All In

    Echo Awards   December 21, 2018  

    Learn how the SickKids Foundation broke its own fundraising record by reaching $100 million in donations during a single campaign period.

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  • Seven Tips for Employer Marketing

    Event Recaps   December 12, 2018  

    Omobono and ThoughtWorks discussed approaches to employer branding.

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  • Advertising and Marketing 101: Everything You Need to Know to Grow Your Business

    Knowledge Partners   November 30, 2018  

    Marketing technology company Spectrum Reach created this guide to growing brands through advertising.

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  • American Express Employs a Holistic Approach to Content Marketing

    Event Recaps   November 15, 2018  

    No matter where a customer is along the buying journey, marketers can use content to create connections.

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  • Three Perspectives on Omnichannel Marketing

    Event Recaps   November 9, 2018  

    Three retail brands shared perspectives on omnichannel marketing, including the strategy’s legal obstacles.

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  • Three Perspectives on Omnichannel Marketing

    Session Videos   November 9, 2018  

    In this video, three retail brands shared perspectives on omnichannel marketing, including the strategy’s legal obstacles.

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  • We Met on Cars.com: Revolutionizing the Car Shopping Experience

    Event Recaps   November 1, 2018  

    Cars.com repositioned itself as a car matchmaker for consumers, taking feelings of stress and distrust out of the car buying experience.

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  • USPS: Messaging Across Multiple Channels

    Event Recaps   November 1, 2018  

    Integrating offline and online messaging can help brands break through to customers amid the barrage of media messages they receive daily.

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  • USPS: What Marketers Need to Know about Integrating Print and Digital

    Webinars   October 4, 2018  

    The United States Postal Service (USPS) shared examples of how brands have successfully integrated direct mail and digital for a seamless interactive user experience.

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  • Moe’s Southwest Grill: Making Social Part of an Integrated Marketing Campaign

    Webinars   October 3, 2018  

    Moe's Southwest Grill presented their 360 approach for an integrated campaign for Moe's annual Free Queso Day event.

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  • Capitalizing on an Agile Marketing Mentality

    Event Recaps   October 2, 2018  

    JPMorgan Chase described some features of an Agile marketing mentality and the organizational method it uses to help harness its advantages.

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  • playMGM

    Smarties Awards   October 1, 2018  

    MGM entered the crowded New Jersey online gambling market with a brand-heavy campaign that evoked the excitement of Las Vegas, driving consumers to the playMGM app in moments of downtime.

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  • Follow the Money — How Brands Can Find Growth in Uncomfortable Places

    Webinars   September 27, 2018  

    Kantar illustrated how to follow the money to uncomfortable places of growth and shared its W.H.O.L.E. Demand framework, an integrated marketplace approach that goes from strategy to activation, connecting marketing and sales.

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  • Developing a Portfolio Strategy

    Event Recaps   September 6, 2018  

    Beam Suntory described its method for strategizing a cohesive campaign on behalf of its portfolio of brands.

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  • Six Sure-Fire Ways to Accelerate Growth

    Event Recaps   September 6, 2018  

    Every brand has the ability generate growth by countering six primary growth inhibitors and creating activations that tackle business challenges.

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  • 10 Hours

    Effie Awards   September 1, 2018  

    People with type 1 diabetes prick their fingers 4-12 times daily to monitor glucose levels. Dexcom lets people see their readings every 5 minutes on their smartphones. We created a fully integrated campaign showing people with T1 how they could improve their lives today and prick their fingers less.

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  • Where There's Water, There's SweetWater

    Effie Awards   September 1, 2018  

    SweetWater had grown to be one of the biggest regional craft beers in the country. The brand wanted to grow authentically and refused to become “big beer.” Its campaign highlighted the intersection of lifestyle, product, and cause.

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