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  • New Strategies For Shopper Marketing

    Insight Briefs   August 12, 2019  

    This Insight Brief discusses transformations in shopper and commerce marketing and includes trending innovations, best practices, and case studies.

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  • Stepping Into the Virtual Unknown

    ANA Magazine   August 2, 2019  

    Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

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  • Take Your Brand to the Next Level with Omni-Channel Marketing

    Webinars   June 13, 2019  

    Join Henrik Johansson, CEO & Co-Founder of Boundless, to get the inside scoop on what some of today's top brands are doing to connect with their audiences and leave an everlasting impression.

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  • How Fisher Nuts Became a Category Leader

    Event Recaps   May 17, 2019  

    Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.

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  • How Fisher Nuts Became a Category Leader

    Session Videos   May 17, 2019  

    In this video, Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.

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  • Alive Like You

    REGGIE Awards   May 15, 2019  

    The integrated campaign “Alive Like You” helped probiotic beverage brand KeVita resonate with new drinkers by capturing real peoples’ most lively moments and sharing the brand’s vibrancy.

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  • Nickelodeon Introduces PAW Patrol Mighty Pups at Walmart

    REGGIE Awards   May 15, 2019  

    Nickelodeon created PAW Patrol Mighty Pups, a program that garnered revenue at Walmart through new exclusive products and also helped Walmart remain the premiere destination for all things PAW Patrol.

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  • Will It Clog?

    REGGIE Awards   May 15, 2019  

    Liquid-Plumr won back market share with an integrated campaign focused on leveraging influencers and social media.

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  • Dunkin’ Go2s for Go-Getters

    REGGIE Awards   May 15, 2019  

    Dunkin’ Donuts created Dunkin’ Go2s, a value breakfast menu that connected with its customers’ go-getter mindset and increased sales.

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  • Only Vegas Moments

    REGGIE Awards   May 15, 2019  

    An integrated campaign anchored by four long-form videos helped visitors see what Las Vegas has to offer beyond partying and gaming.

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  • 7-Eleven’s OREO Mint Hot Chocolate Innovation

    REGGIE Awards   May 15, 2019  

    Mondelēz International and 7-Eleven partnered in an integrated campaign that launched a new OREO hot chocolate innovation aimed at changing shoppers’ expectations and creating a new reason to buy OREO products at 7-Eleven stores.

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  • The Experience of the Experience Agency

    Event Recaps   April 30, 2019  

    Accenture Interactive helps clients transform their businesses to deliver intentionally designed and wholly integrated customer experiences.

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  • Four Ways to Make Your B2B Podcast Not Suck

    B-to-B Marketer   April 24, 2019  

    With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.

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  • How and Why IHOP Became IHOb

    Session Videos   April 12, 2019  

    In this video, learn how a combination of bravery and data helped IHOP create a cultural moment that changed consumer perception of the brand and jump-started sales growth.

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  • How and Why IHOP Became IHOb

    Event Recaps   April 12, 2019  

    A combination of bravery and data helped IHOP create a cultural moment that changed consumer perception of the brand and jump-started sales growth.

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  • How and Why IHOP Became IHOb

    Public Videos   April 12, 2019  

    IHOP drove results with a pancakes-to-burgers media strategy that capitalized on cultural momentum and risk-taking.

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  • Lexus and its Black Panther Partnership

    Event Recaps   March 29, 2019  

    Lexus shared the ways it targeted affluent, influential, and tech-savvy customers via its partnership with Marvel’s superhero movie Black Panther.

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  • Balancing Brand Growth and Sales to Optimize Performance

    Event Recaps   March 27, 2019  

    SiriusDecisions’ CMO Jay Gaines explained how marketing that both promotes a brand and drives sales can help optimize performance across audience engagement and conversion.

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  • The Future of B2B Marketing?

    B-to-B Marketer   March 6, 2019  

    Artificial intelligence and machine learning have enormous potential for helping marketers create a better experience for their customers and improve campaign performance metrics.

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  • Pedigree SelfieSTIX

    Echo Awards   December 21, 2018  

    To demonstrate the irresistibility of Pedigree DentaSTIX, MARS NZ created SelfieSTIX, a specially designed phone accessory that attaches DentaSTIX to your phone, so you can capture the perfect dog selfie.

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