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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   March 1, 2021  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • Supplier Diversity: A Call to Action

    Event Recaps   January 26, 2021  

    Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • How Pfizer Is Managing Its Global Agency Roster

    Forward   December 15, 2020  

    While institutional knowledge is an important element to understanding the agency landscape, that knowledge doesn’t always get into the right hands at the time when sourcing decisions are being made — but what if it could? Here’s how Pfizer’s procurement team is creating a central repository of global agency information for its teammates around the world.

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  • Supplier Diversity: A Call to Action

    Public Videos   November 17, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • Supplier Diversity: A Call to Action

    Session Videos   November 17, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

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  • New Approaches to Evaluating Procurement

    Event Recaps   October 6, 2020  

    Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.

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  • New Approaches to Evaluating Procurement

    Session Videos   October 6, 2020  

    In this video, Nestlé’s Tracy Allery shared thoughts on how to improve the way organizations evaluate the work of procurement.

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  • Supplier Diversity: A Call to Action

    Session Videos   October 6, 2020  

    In this video, Simona Rabsatt Butler of Visa and Sydni Craig-Hart of Smart Simple Marketing highlighted important findings from an ANA report titled “The Power of Supplier Diversity.”

    view
  • New Approaches to Evaluating Procurement

    Public Videos   October 6, 2020  

    Marketing procurement professionals can justify their roles by knowing when to pivot from savings to value.

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  • Supplier Diversity: A Call to Action

    Public Videos   October 6, 2020  

    Cultivating business partnerships and advocates is key to growing supplier diversity in marketing.

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  • Will Three Times Be the Charm?

    Event Recaps   September 15, 2020  

    Reed Smith’s Keri Bruce and PwC’s Sam Tomlinson discussed why the industry needs to fix its measurement issues concerning brand investments in digital and programmatic advertising to avoid ongoing inefficiencies.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   August 14, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • 2020 Best Practice Guidelines for Agency Search Consultants

    Research Reports   August 10, 2020  

    Agency search consultants can provide a valuable service to marketers and agencies by running a well-structured agency review. This guide provides the industry with ten Best Practice Guidelines for agency search consultants, with the goal of creating an environment where all parties are clear about the role of search consultants in the agency search process.

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  • BioPharma Company: Working with Your In-House Agency

    Event Recaps   July 15, 2020  

    Dana Small, senior category manager and head of commercial global strategic sourcing at BioMarin Pharmaceutical, offered a case study of a biopharmaceutical company to elucidate the role of the procurement team and how it collaborates with the in-house agency.

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  • Can Production Consultants Be Part of the Creative Solution?

    Knowledge Partners   June 30, 2020  

    In today’s constantly transforming production landscape, the old school model of “cost consulting” (i.e. slash and burn) is no longer viable. Instead, marketers should regard their consultant partner as part of the creative solution, rather than a source of creative problems, according to Ian Maynard, Global Client Services Director at Murphy Cobb,

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  • You Had Me at Good Buy: Consumers in a Distracted Age

    Event Recaps   June 5, 2020  

    In this session, Sinead Norenius-Raniere answers these questions with three key recommendations that will enable marketing campaigns to perform — moving beyond awareness and toward action — as consumers and the world around us evolves.

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  • How to Organize Teams for Scoping Season Success

    Forward   May 25, 2020  

    With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.

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  • The Power of Supplier Diversity

    Research Reports   May 19, 2020  

     

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  • Brand Building in a Recession

    Event Recaps   May 12, 2020  

    This session led by Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.

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  • How to Create a True Partnership Between Media and Procurement Teams

    Event Recaps   March 10, 2020  

    While the Hershey Company has been bringing "goodness to the world" for 125 years, reaching today's consumers effectively has become challenging in an ever-shifting media landscape. Learn about Hershey's evolution over the past five years and how to develop a true partnership between media and procurement teams.

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