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  • Resource List of Certified Diverse Suppliers for Marketing/Advertising

    Industry Insights   July 23, 2020  

    To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.

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  • BioPharma Company: Working with Your In-House Agency

    Event Recaps   July 15, 2020  

    Dana Small, senior category manager and head of commercial global strategic sourcing at BioMarin Pharmaceutical, offered a case study of a biopharmaceutical company to elucidate the role of the procurement team and how it collaborates with the in-house agency.

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  • Can't Find What You're Looking For? Try Asking the Expert.

    Ask the Expert Answers   July 1, 2020  

    ANA members have access to a free team of researchers who are able to pull the best content and resources for your marketing challenges.

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  • Can Production Consultants Be Part of the Creative Solution?

    Knowledge Partners   June 30, 2020  

    In today’s constantly transforming production landscape, the old school model of “cost consulting” (i.e. slash and burn) is no longer viable. Instead, marketers should regard their consultant partner as part of the creative solution, rather than a source of creative problems, according to Ian Maynard, Global Client Services Director at Murphy Cobb,

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  • How to Organize Teams for Scoping Season Success

    Forward   May 25, 2020  

    With a sluggish economy and tight budgets, advertisers more than ever must be organized for success as scope season comes around. When it does, here’s who should be at the table and why.

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  • The Power of Supplier Diversity

    Research Reports   May 19, 2020  

     

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  • Brand Building in a Recession

    Event Recaps   May 12, 2020  

    This session led by Giant Spoon VP of Strategy shares data that proves strong brands who marketed and activated consistently through an economic downturn recovered nine times faster.

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  • How to Create a True Partnership Between Media and Procurement Teams

    Event Recaps   March 10, 2020  

    While the Hershey Company has been bringing "goodness to the world" for 125 years, reaching today's consumers effectively has become challenging in an ever-shifting media landscape. Learn about Hershey's evolution over the past five years and how to develop a true partnership between media and procurement teams.

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  • The State of the States for Marketing Incentives

    ANA Magazine   March 6, 2020  

    States offer financial breaks to entice advertisers and generate much-needed revenue. Here’s where the brand and procurement teams can look for big savings.

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  • Toyota: Marketing Procurement Case Study

    Event Recaps   March 6, 2020  

    A case study of Toyota’s marketing procurement business.

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  • Creative Is Data Too

    Forward   February 20, 2020  

    Each piece of ad creative holds a wealth of metadata. This data can help marketers at each stage of the creative workflow — if they have a centralized way to organize, manage, and maintain control of their assets. Here’s a look at the layers of data available within a marketer’s ad assets, and how that data can help drive more effective marketing and better ROI while ensuring precise compliance with talent and rights.

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  • The Fight Over Fraud

    ANA Magazine   January 24, 2020  

    Fueled in part by a lack of transparency in the media buying process, the marketing industry faces a troubling rise in the number of fraudulent websites and bots that convert illegitimate traffic into ill-gotten revenue. The problem is so pervasive that it’s begun to skew data and give an inaccurate view of the digital marketplace. For brands, it means keeping an eye on where the money goes is more important than ever.

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  • Managing Consumer Insights Agencies at John Hancock

    Event Recaps   December 4, 2019  

    John Hancock described some of the ways in which its marketing analytics team has elevated the organization’s methods for managing its measurement, analytics, and research partners.

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  • Procurement Tips for Experiential Marketing

    Event Recaps   December 4, 2019  

    APR offered tips and best practices for executing experiential activations and improving the cost transparency of these undertakings.

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  • Using Agency Optimization to Support Brand Goals

    Forward   October 29, 2019  

    Even though different stakeholders approach the advertiser-agency relationship from their own angle, the one shared priority is to meet and exceed the brand’s goals. Here are four key ways brands can use an agency optimization program to align stakeholder thinking and get the most value out of their agency relationships.

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  • Trust and Transparency in Media and Marketing

    Forward   October 15, 2019  

    In the three years since the ANA’s landmark report on media transparency, progress has been made but issues of opaque practices still plague the industry. As the methods for media buying evolve, marketers must maintain their vigilance.

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  • Diversifying the Supplier Ecosystem

    Session Videos   May 1, 2019  

    In this video, a panel explored supplier diversity strategies to encourage the use of companies that are at least 51 percent owned and operated by a woman, ethnic minority, veteran, person with a disability, or a member of the LGBTQ+ community.

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  • Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference

    Session Videos   May 1, 2019  

    In this video, a panel comprised of ANA client-side marketing members addressed 10 key issues discussed at the conference.

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  • Diversifying the Supplier Ecosystem

    Public Videos   May 1, 2019  

    Innovation and marketing value are spurred by supplier diversity, particularly from smaller providers.

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  • Panel Discussion: 10 Issues from the 2019 ANA Advertising Financial Management Conference

    Public Videos   May 1, 2019  

    It’s critical for marketers to be proactive about managing influencers, data, and agency relations.

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