Search Marketing Knowledge Center

3 Strategies Every Retail Media Offering Needs to Consider

Industry Insights May 24, 2023

Retail media is quickly becoming one of the highest growth segments in online advertising. As ecommerce continues to grow, retailers of all sizes, along with advertisers across all verticals, are making investments in this new model.

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The Strongest Driver of Loyalty? An Emotional Brand Connection

Money Slides May 24, 2023

Ad agency J.Schmid shares the results of an extensive survey suggesting that an emotional brand connection is the single most powerful factor in persuading consumers to repurchase, recommend, forgive, and trust a company.

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A Gaming Partnership Between Kellogg’s and Minecraft

REGGIE Awards May 20, 2023

Kellogg’s promoted interest in its portfolio of food brands through a partnership with the video game Minecraft that encouraged families to design a playground in the game that would be built in a real-life community in need.

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All Media Should Become Performance Media

Industry Insights May 17, 2023

The digital media landscape and its associated advertising models are being shaken to their core by the move to a cookieless landscape and increasing privacy restrictions.

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Hershey Helps Consumers Master Their Movie Night

REGGIE Awards May 15, 2023

The Hershey Company partnered with Vudu to position itself as the brand that enhances family movie nights.

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Hershey’s Updates Its Logo to Celebrate Women

REGGIE Awards May 12, 2023

Hershey and Walmart wanted to create a movement celebrating women during Women’s History Month — women who included shoppers, associates, and executives. Walmart’s exclusive HerSHEy’s bars 12-pack urged stakeholders to “Share one. Inspire all” by posting inspiring women on social media.

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Godiva Reintroduces its Brand to Retail

REGGIE Awards May 11, 2023

Godiva reintroduced itself to the retail space to offset the loss of its high-end boutique shops after the COVID-19 outbreak.

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How The World’s Stinkiest Sock Left Lysol Smelling Fresh with Consumers

REGGIE Awards May 8, 2023

To prove its Lysol brand’s Laundry Sanitizer could tackle even the smelliest laundry, Reckitt worked with scientists to create “The World’s Stinkiest Sock” — and then put it to the ultimate test with a group of people who knew a thing or two about stinky socks: Boston Red Sox fans.

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Live Music Runs On Dunkin’

REGGIE Awards May 7, 2023

Dunkin’ brought fans fun, fuel, and customized giveaways through an all-new activation at marquee music festivals, including Governors Ball, Bonnaroo and Lollapalooza.

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IHOP Banks on Loyalty

REGGIE Awards May 7, 2023

The International Bank of Pancakes is a 360-degree integrated marketing campaign for the launch of IHOP’s first ever loyalty program.

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Getting Milk to Be Cool

REGGIE Awards May 7, 2023

To promote the dairy milk category to consumers, MilkPEP’s Make The Trade program leveraged innovative NFT technology for an instant-win game/sweepstakes executed across all engagement channels and the entire path to purchase.

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France Isn’t So Far Away

REGGIE Awards May 4, 2023

La Madeleine created an omnichannel campaign to attract guest and inspire them to experience a closer and delicious alternative to traveling to France.

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From Chaos to Confidence

REGGIE Awards May 4, 2023

Whirlpool created a bespoke virtual showroom on Pinterest to help guide shoppers buy the appliances that meet their needs.

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Back-to-School: Learnings, Trends, and Predictions for 2023

Knowledge Partners May 4, 2023

Location data reveals emerging trends from the 2022 back-to-school season to help retailers and brands prepare for the 2023 school year. This analysis demonstrates how retailers can effectively tap into location-based learnings to understand and align with customers’ existing routines and preferences.

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Top Global Retail, Fashion, and Luxury Index 2023

Knowledge Partners May 2, 2023

This report from G & Co. compiles the most significant trends that retailers can observe and learn from in order to stay ahead of the curve in the innovative future of business.

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Retail Media: The $100 Billion Opportunity

Event Recaps May 1, 2023

Boston Consulting Group examined why CPG companies are finding retail media networks attractive, the capabilities that CPGs want the see these networks develop going forward, and key measures that companies should take to optimize their work with these networks.

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How Re-Imagining the Brand and Retailer Relationship Can Drive Retail Media Innovation

Event Recaps April 27, 2023

Walmart and General Mills shared how they’ve optimized their partnership using retail media, highlighting how doing so has allowed for improved customer experiences, more integrated campaigns, and more innovation.

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