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  • The Lowe’s Approach to Navigating Today’s Data and Measurement Landscape

    Webinars   February 10, 2021  

    Over the last 18 months, Lowe’s has been designing the organization of the future to maximize the customer experience. Learn how the company’s iterative approach and agile mentality has allowed them to adapt to a marketing environment that will continue to evolve in the coming months.

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  • The Opportunity for Influencer Marketing within Retail Media Networks

    Forward   January 28, 2021  

    User-generated content can grab consumers’ attention and orient their path through a highly fragmented online journey.

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  • What’s in Store for Marketers Once Cookies Bite the Dust?

    ANA Magazine   January 15, 2021  

    The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

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  • Molson Coors — Sol

    Multicultural Excellence Awards   January 15, 2021  

    Kicking off during the 2019 Cinco de Mayo timeframe, Sol partnered with Mexican artist Spaik27 to launch a special edition packaging that showcased an authentic Mexican design and successfully celebrated the Mexican-American culture.

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  • Biti’s Hunter Street: The First #ProudlyMadeInVietnam

    Smarties Awards   December 21, 2020  

    Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.

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  • Cadillac Live

    Smarties Awards   December 21, 2020  

    Cadillac set out to revolutionize the luxury car shopping experience by meeting the luxury car shopper online.

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  • Biti’s Hunter Canvas of Pride

    Smarties Awards   December 21, 2020  

    Sneaker brand Biti’s Hunter spread optimism during the COVID-19 pandemic by evoking a sense of pride and stoicism in Vietnam through #ProudlyMadeInVietnam stories.

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  • Berocca — Get Supercharged at 2pm

    Smarties Awards   December 21, 2020  

    Vitamin supplement Berocca launched a campaign to reposition itself, bringing the brand into a new territory where it’s not only just a health assistant but also an energy booster that increases productivity.

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  • Blueair Pollution Alert System

    Smarties Awards   December 21, 2020  

    Unilever India’s newly acquired Swedish air purifier brand, Blueair, wanted to build awareness and consideration in India.

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  • Durex — Safety Inside Out

    Smarties Awards   December 21, 2020  

    Durex helped customers stay safe in more ways than one in a mobile-first campaign it ran during the COVID-19 pandemic.

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  • Center Fresh: Stay Fresh Behind the Mask

    Smarties Awards   December 21, 2020  

    The “Stay Fresh Behind the Mask” campaign increased relevance for Center Fresh mints and gum during the COVID-19 pandemic.

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  • Google Shopping Answers Made Easy

    Smarties Awards   December 21, 2020  

    Google’s mobile-first campaign showed South East Asian shoppers the benefit of leveraging the brand’s search capabilities to find the best deals.

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  • Excedrin Take Two

    Smarties Awards   December 21, 2020  

    Excedrin promoted Excedrin Migraine with a contest that enabled winners to relive experiences they had missed out on due to migraines.

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  • Regular Eggs are Toast: How JUST Successfully Launched a New Product During COVID-19

    Event Recaps   December 8, 2020  

    Eat JUST shared the ways its brand marketing and new product launch were affected by the COVID-19 pandemic.

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  • Regular Eggs are Toast: How JUST Successfully Launched a New Product During COVID-19

    Session Videos   December 8, 2020  

    In this video, Eat JUST shared the ways its brand marketing and new product launch were affected by the COVID-19 pandemic.

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  • How Chipotle Has Been Cultivating Fans

    Event Recaps   December 8, 2020  

    Chipotle shared some examples of the marketing it did in 2020 — both pre- and mid-pandemic — with a heavy emphasis on the use of TikTok.

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  • Contests, Giveaways, and Sweepstakes

    Ask the Expert Answers   December 2, 2020  

    What’s the best way to run a contest, generally, and on social media? What are legal issues I need to watch out for?

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  • Basics of Promotions, Sweepstakes, Skill Contests, and Gaming

    Session Videos   November 10, 2020  

    In this video, Jason Mueller and Robert Hough, both partners at Sheppard, Mullin, Richter, & Hampton, provided an introduction to sweepstakes and skill contests, along with the key terms marketers need to more fully understand to execute contests properly.

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  • Basics of Promotions, Sweepstakes, Skill Contests, and Gaming

    Event Recaps   November 10, 2020  

    Jason Mueller and Robert Hough, both partners at Sheppard, Mullin, Richter, & Hampton, provided an introduction to sweepstakes and skill contests, along with the key terms marketers need to more fully understand to execute contests properly.

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  • Monetizing the New Path to Purchase

    Forward   November 10, 2020  

    One of the most pronounced effects of the pandemic has been the change in how people shop at brick-and-mortar stores: They have become more deliberate in their behavior, focused on keeping within budgets, making fewer visits, and getting in and out as fast as possible.

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