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  • What’s a Nano Influencer?

    ANA Magazine   September 7, 2019  

    Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

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  • DTC Market Delivers New Opportunities for Traditional Brands

    ANA Magazine   September 6, 2019  

    Direct-to-consumer brands put a new and popular spin on delivering products and services — and give traditional brands a run for their money.

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  • The Asian American Market Report: Understanding The New American Mainstream

    Knowledge Partners   August 26, 2019  

    Claritas’ new report, “The Asian American Market Report: Understanding The New American Mainstream,” presents marketers with insight into the demographics and buying behavior of Asian Americans, the nation’s fastest-growing population segment since 2000.

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  • New Strategies For Shopper Marketing

    Insight Briefs   August 12, 2019  

    This Insight Brief discusses transformations in shopper and commerce marketing and includes trending innovations, best practices, and case studies.

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  • Optimizing the Retail Experience at McDonald’s

    Event Recaps   August 8, 2019  

    McDonald’s uses a combination of data, creative excellence, and technology to deliver retail experiences that generate brand love and sales.

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  • Catering to Tomorrow’s Food Shopper

    Knowledge Partners   August 6, 2019  

    In an increasingly competitive landscape, food brands are finding ways to satisfy consumers’ ever-evolving demands.

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  • Stepping Into the Virtual Unknown

    ANA Magazine   August 2, 2019  

    Augmented reality and similar technologies have yet to go mainstream, but a growing number of major brands aren’t waiting for the inflection point.

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  • How Sephora Creates Digital Content that Sparks Engagement

    Public Videos   July 25, 2019  

    Sephora is using audience engagement to build a squad of social influencers.

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  • How Sephora Creates Digital Content that Sparks Engagement

    Event Recaps   July 25, 2019  

    Sephora’s social media and influencer marketing content strategies have helped create an engaged and inclusive beauty community.

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  • The BOPIS Trend Is Picking Up

    ANA Magazine   July 16, 2019  

    Looking for ways to battle Amazon, retailers such as Walmart, Nike, Kroger, and The Home Depot have stepped up their buy-online-pickup-in-store (BOPIS) game. Doing everything from improving pickup systems to adding special parking sections for BOPIS buyers, their efforts are delivering success.

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  • Cleveland Cavaliers: Transforming from Traditional to Digital Marketing

    Event Recaps   June 20, 2019  

    The Cleveland Cavaliers shared the ways the marketing team incorporated more digital tactics into the marketing strategy.

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  • Say Hello to AI-Enhanced Conversational Marketing

    Forward   June 20, 2019  

    Frustration with corporate call centers is one of the biggest consumer laments. Brands are responding by implementing chatbots that are increasingly conversant — freeing up live customer service agents to focus on providing more value to the customer in real time.

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  • Why CPG Brands Are Getting Personal

    ANA Magazine   June 5, 2019  

    To be sure, customizing CPG products is in the nascent stage. However, considering the pace of change in the marketplace — and consumers’ growing penchant for personalized items — brands ignore the trend at their own peril.

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  • Future of Retail Report, 2019 Edition

    Research Reports   June 4, 2019  

    The 2019 Edition of the ANA Marketing Futures Report on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies on the ways brands are delivering buying experiences to the modern consumer.

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  • Future of Retail Infographic, 2019 Edition

    Research Infographics   June 4, 2019  

    Understand factors affecting the state of online and in-store retail environments, including ways consumer behavior and preferences are changing as related to shopping.

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  • CMO Trend Brief: Future of Retail, 2019 Edition

    Research Reports   June 4, 2019  

    This quick read highlights factors affecting the state of online and in-store retail environments, as well as expert perspectives and a compressed case study.

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  • Empowered Shoppers, Evolving Expectations

    Knowledge Partners   June 4, 2019  

    This infographic from Valassis, as part of its annual Coupon Intelligence Report, analyzes the evolution of shopping behaviors across traditional consumer packaged goods categories including food, household goods, and health and beauty care products.

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  • Summer Sizzler Promotion

    B2 Awards   May 29, 2019  

    Snap-on created a barbecue-themed retail activation for its franchisees that engaged and excited customers resulting in increased sales.

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  • The Hispanic American Market Report: Understanding The New American Mainstream

    Knowledge Partners   May 22, 2019  

    Claritas’ “The New Hispanic American Market Report” reveals new insights into the buying habits of Hispanic Americans, which represent one-fifth of the U.S. population today.

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  • How Fisher Nuts Became a Category Leader

    Event Recaps   May 17, 2019  

    Fisher Nuts shared how it became a recipe nut category leader by upgrading its packaging design, changing the consumer conversation, and connecting with a new generation online and on social.

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