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  • Commerce Marketing Overview

    Industry Insights   December 19, 2019  

    Learn more about commerce marketing, one of the six pillars of Brand Activation.

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  • Brand Activation Overview

    Industry Insights   December 19, 2019  

    In this video, learn more about brand activation.

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  • Successful Multichannel Campaigns Start with Good Timing

    Forward   December 17, 2019  

    To build a stronger campaign, marketers should consider how to make valuable offline connections with customers by incorporating direct mail into their broader multichannel efforts. Weaving together digital and physical channels can help to successfully grab user attention and deliver a more robust and effective ROI.

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  • Thinking Small Isn’t Small at All

    Event Recaps   December 10, 2019  

    Pearle Vision turned around brand perception and sales by recommitting to its founding promise of being the go-to neighborhood eye care center.

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  • How Gravity Products Pushes its Weight

    Event Recaps   December 10, 2019  

    Mark Wynohradnyk, brand director at Gravity Products, shared how this popular D2C brand scaled its business and won customers through the three Ps: product, purpose, and partners.

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  • Cuisinart: Leveraging Analytics to Build Brand Love

    Event Recaps   December 10, 2019  

    Mary Rodgers, director of marketing and communications at Cuisinart, explored strategies in which the sophisticated use of analytics led to dramatic improvements in consumer connections.

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  • Anheuser-Busch’s Innovation Journey

    Event Recaps   December 10, 2019  

    Once a market follower with an incumbent mindset and little innovation, today Anheuser-Busch strives to lead future growth by embracing a people-first mindset and delivering results with speed and agility.

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  • What the Future of Retail Marketing Has in Store

    Insight Briefs   December 7, 2019  

    Much like how it always has, but smarter, easier, and more seamless — all stemming from the ease of automation and AI. Despite the increasing clout of social media and digital market­ing, physical retail stores aren’t a thing of the past but a vital window into how marketing will be practiced in the future.

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  • An Influencer Marketing Case Study from Sallie Mae

    Session Videos   November 21, 2019  

    In this session, Sallie Mae offered a case study drawn from its experiences with influencer marketing.

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  • Insider Influencer Marketing at Mondelēz International

    Event Recaps   November 21, 2019  

    Yolanda Angulo, director of customer marketing, and Kelly Amatangelo, senior manager of social media, both at Mondelēz International, shared how the various Mondelēz brands identify social influencers for partnerships.

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  • An Influencer Marketing Case Study from Sallie Mae

    Public Videos   November 21, 2019  

    Sallie Mae’s partnership with rapper Dee-1 has been driven by alignment and leaving room at the table for a creative influencer.

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  • An Influencer Marketing Case Study from Sallie Mae

    Event Recaps   November 21, 2019  

    Sallie Mae offered a case study drawn from its experiences with influencer marketing.

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  • Think Outside the Brand

    Event Recaps   November 15, 2019  

    PepsiCo described some of its marketing efforts around cultural moments that included the Super Bowl, summer, fall football, and the holidays.

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  • Using CRM Data to Enhance the Customer Journey

    Event Recaps   November 8, 2019  

    IRI shared the benefits of uniting first-party data harvested from owned media with transaction data harvested from retailers’ loyalty card programs.

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  • A New Chapter for Independent Bookstores

    ANA Magazine   November 8, 2019  

    A focus on niche subjects and unique customer experiences is helping indie bookshops in the fight to survive in the age of Amazon.

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  • What a Denny’s Booth Can Tell You About Where America Is Going

    Event Recaps   November 8, 2019  

    Denny’s reconceptualized its brand purpose to focus on “feeding people’s bodies, minds, and souls” as a way to intersect with America’s changing landscape, and discussed how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth.

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  • What a Denny's Booth Can Tell You About Where America Is Going

    Public Videos   November 8, 2019  

    To develop an all-inclusive brand strategy, Denny’s identified commonalities of multicultural audiences.

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  • What a Denny’s Booth Can Tell You About Where America Is Going

    Session Videos   November 8, 2019  

    In this video, learn how Denny’s reconceptualized its brand purpose to focus on “feeding people’s bodies, minds, and souls” as a way to intersect with America’s changing landscape, and how the brand’s integrated approach to inclusive marketing is giving rising segments prominent seats at the booth.

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  • Cric N Coke — ICC Promo Game

    Smarties Awards   November 7, 2019  

    Coca-Cola developed a digital cricket game and a sweepstakes for chances to win seats at the ICC Cricket World Cup.

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  • Stage Stores’ ’90s-Themed Back-to-School Mobile Campaign

    Smarties Awards   November 7, 2019  

    By generating a creative Back-to-School Trivia campaign that utilized fun ’90s-themed images, graphics, and trivia questions, Stage Stores drove engagement for its mobile marketing program and successfully connected with consumers through nostalgia.

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