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  • The Key to Consumer Attention Is Relevance

    Forward   December 27, 2018  

    Consumers today have infinite options when it comes to premium content, so brands looking to break through must focus on relevance to keep consumers engaged.

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  • SelfieSTIX

    Cannes Mobile Lions Awards   December 15, 2018  

    Pedigree engaged dogs and their owners with its smartphone accessory that enabled customers to take socially-sharable selfies with their pets.

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  • Shopper Marketing’s Emerging Technologies and Obstacles

    Event Recaps   December 11, 2018  

    Google identified some of the opportunities and challenges presented by emerging marketing technologies.

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  • Rebate Marketing Basics

    ANA Magazine   November 23, 2018  

    A rebate strategy can be a complex undertaking, but done right, it can drive increased buyer interest, stronger customer loyalty, higher revenue, and greater profitability.

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  • That's a Wrap

    ANA Magazine   November 21, 2018  

    Companies are committing more resources to product packaging-related design, marketing, and materials to break through at the store shelf.

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  • E-Commerce: Ways to Optimize Your Online Sales

    Ask the Expert Answers   November 21, 2018  

    ANA’s Ask the Expert research service answers the question “What should I consider when developing an e-commerce strategy?”

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  • Future of Retail Infographic

    Research Infographics   November 16, 2018  

    The ANA Marketing Futures Infographic on the Future of Retail provides marketers with expert perspectives and industry benchmark stats around how brands are responding to the new world of “omni-commerce.”

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  • Automating Analytics, Optimizing Customer Experience, and Maximizing Revenue

    Event Recaps   November 15, 2018  

    Simon Data examined the obstacles to capitalizing on consumer data as well as the advantages of doing so.

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  • Cultural Insights into Hispanic Shoppers

    Event Recaps   November 14, 2018  

    The Collage Group shared anthropological research to help guide marketers.

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  • Shopper Marketing Tips from PepsiCo

    Event Recaps   November 14, 2018  

    PepsiCo offered shopper marketers recommendations drawn from its own experience.

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  • Re-Branding Orange Leaf Frozen Yogurt

    Event Recaps   November 14, 2018  

    Orange Leaf Frozen Yogurt described two of its past, ill-fated branding efforts as well as its current and successful one.

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  • CMO Trend Brief: Future of Retail

    Research Reports   November 12, 2018  

    The ANA Marketing Futures CMO Trend Brief on the Future of Retail provides marketers with expert perspectives, industry benchmark stats, and brand case studies around how brands are responding to the new world of “omni-commerce.”

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  • The Ultimate Product Launch Playbook — Strategies Best Brands Use to Go to Market

    Webinars   November 8, 2018  

    In this webinar, Bazaarvoice walked through the anatomy of a successful product launch and provided strategies for every stage of your launch.

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  • Multicultural and Diversity Champions at the Highest Level

    Session Videos   November 5, 2018  

    In this video, learn how Sprint successfully restored growth to its business by engaging in multicultural marketing for Hispanic audiences, improving its network, and reshaping its brand.

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  • Multicultural and Diversity Champions at the Highest Level

    Public Videos   November 5, 2018  

    Sprint has deployed a “promotion with emotion” marketing strategy to engage the Hispanic segment — using music across its messaging, soccer sponsorships and supporting the community.

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  • Multicultural and Diversity Champions at the Highest Level

    Event Recaps   November 5, 2018  

    By engaging in multicultural marketing for Hispanic audiences, improving its network, and reshaping its brand, Sprint successfully restored growth to its business.

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  • Circles

    Multicultural Excellence Awards   November 4, 2018  

    Levi’s developed a campaign that advocated for greater unity and rose above politics by connecting with consumers on an emotional, human level.

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  • How Michelob ULTRA Revived the Light Beer Category

    Public Videos   October 27, 2018  

    Michelob ULTRA revived the light beer category with culture-first thinking that targeted the social athlete.

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  • How Michelob ULTRA Revived the Light Beer Category

    Event Recaps   October 27, 2018  

    By looking outside the beer category and paying attention to culture, Michelob ULTRA successfully reached and engaged consumers with active and social lifestyles, proving that “active” and “beer” can coexist.

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  • Global CMO Growth Council Priority: Customer Centricity

    Public Videos   October 26, 2018  

    We will double down on being customer-centric — creating value for those whom we serve.

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