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How can I leverage the popularity of podcasts for my brand?

In this webinar, Pandora provided practical examples of how to translate existing social messages into effective and compelling digital audio spots and provided tools to help brands lean into the many advantages of digital audio.

Old Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.

As the pandemic prolongs and states impose their own unique set of social distancing guidelines, major brands and organizations are tapping into radio partnerships at the local level to boost their visibility and drive consumer engagement.

In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.

While screens might dominate marketing right now, the future of media and marketing could be audio, according to Mindshare.

Grainger developed a series of radio spots that personified the brand with a bold and heroic character – the Grainger Ranger.

In this session, CEOs from the top three audio companies will discuss radio’s strengths in reaching and engaging audiences by harnessing the trust and companionship that no other medium has and predict what the future of audio holds across its platforms.

Radio has long been known as a deeply personal, trusted, and supportive partner for consumers, communities, and companies of all stripes. Fostering unity is part of the DNA of the more than 15,000 radio stations across the country.

e.l.f. Cosmetics boosted brand affinity among generation Z with a TikTok challenge that used an original song, which eventually achieved success in its own right on the music charts.

Radio brands continue to embrace and harness technology, AI-based solutions, and new media platforms to broaden the value they provide to consumers and advertisers. Engagement has seldom been stronger.

In this video, Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.

Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.

In this webinar, learn more about Pandora's annual advertising report of the evolving audio landscape. The guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and more.

Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.

Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.

Understanding local cultural nuances makes a huge difference in establishing long-term relationships with those consumers.

Spotify explained how it is using AI to develop more accurate music recommendations for users.

In this session, Gabe Tartaglia at Pandora discussed, the importance of developing a sonic strategy for your brand, why sound is one of the most powerful ways to impact human behavior, and more.

McDonald’s transformed french fries and paper tray liners into music playlists through a partnership with Spotify.