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Search returned: 89 document(s).

  • Dialing Up Creative Strategies for Radio Ads

    Forward   September 12, 2019  

    Akin to brand identity, every radio commercial (or campaign) has its own unique idea, personality, tone, and voice.

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  • Crafting Radio Creative That Works!

    Webinars   September 12, 2019  

    In this webinar, get empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.

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  • Magna: Podcast Ad Spending Approaching $1 Billion

    MediaPost   September 6, 2019  

    A recent report predicts that U.S. podcast ad spending will reach $960 million in 2020 and will pass $1 billion in 2022.

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  • The Power of Podcasting

    Event Recaps   July 24, 2019  

    In this session, Conal Byrne, president of the iHeartPodcast Network, the No. 1 commercial podcaster globally, shared insights on the rise in podcast listening, trends, and how advertisers can best leverage this emerging channel.

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  • The Power of Podcasting

    Session Videos   July 24, 2019  

    In this video, Conal Byrne, president of the iHeartPodcast Network, the No. 1 commercial podcaster globally, shared insights on the rise in podcast listening, trends, and how advertisers can best leverage this emerging channel.

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  • What Does Your Brand’s Voice Sound Like?

    Forward   May 30, 2019  

    As voice technology becomes ubiquitous — and consumers use their hand-held devices to ask for just about anything — there’s a growing onus on brands to establish an audio identity among consumers and drive awareness for their voice commands.

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  • ADAMA Radio AD — CROWS (-30)

    B2 Awards   May 29, 2019  

    To increase brand awareness among U.S. farmers, ADAMA created a radio ad that introduced the brand in a humorous, eccentric, and memorable way — featuring two crows battling over the pronunciation of its name and providing a quick snapshot of the company’s position.

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  • How iHeartMedia Reaches Fans and Brands

    Event Recaps   May 23, 2019  

    iHeartMedia considers itself a radio, podcast, and events company and aims to connect these offerings across platforms.

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  • Podcasts

    Ask the Expert Answers   April 29, 2019  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands approach the new opportunities podcasts present?”

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  • Four Ways to Make Your B2B Podcast Not Suck

    B-to-B Marketer   April 24, 2019  

    With more and more Americans tuning in, podcasts offer a compelling content opportunity for B2B marketers looking to stand out. These four tips will help ensure your podcasting efforts drive real value instead of wasting time.

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  • What Brands Can Gain from Podcasts

    Event Recaps   April 18, 2019  

    Podcasts are a fast-growing medium, and savvy brands are incorporating podcasts in their marketing plans.

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  • Hitting All the Right Notes

    ANA Magazine   April 3, 2019  

    Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.

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  • Radio’s Social Influencers

    Forward   February 19, 2019  

    While the online influencer marketing industry is facing issues with fraudulent accounts and phantom traffic, marketing’s original influencer, the on-air radio personality, is still a reliable, highly trusted connection to a large percent of the consumer population.

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  • The Audio Boom

    Forward   December 4, 2018  

    From radio to podcasts to smartspeakers, the growing prevalence of audio content is undeniable, and it’s creating a massive opportunity for brands that are willing to listen.

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  • Achieving Effectiveness, Engagement, and ROI on Radio

    Webinars   November 8, 2018  

    Learn how it is now possible to measure attributable results for radio advertising, hear about the insights specific brands have taken away from their campaign studies, and learn how radio can play a meaningful role for brands in virtually any category of business.

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  • A Song For Every Name

    Multicultural Excellence Awards   November 4, 2018  

    Coke engaged Hispanic consumers with audio ads featuring Spanish-language jingles celebrating names popular in the Hispanic community such as Ingrid and Ernesto.

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  • Echoes of Vietnam

    Internationalist Digital Solutions   October 11, 2018  

    To engage millennials and demonstrate its commitment to corporate social responsibility, Bank of America created a Spotify playlist to complement its sponsorship of Ken Burns’ The Vietnam War documentary.

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  • What Marketers Need to Know about the Three Biggest Audio Trends for 2019

    Webinars   October 11, 2018  

    Get an overview of Turn It Up! The Definitive Guide to Audio, Pandora's annual perspective of the audio media landscape. This guide is full of facts, figures, and perspectives from media's top experts and offers a glimpse into the science of sound and why it drives four hours of daily engagement with audio.

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  • Audio Opportunities for Marketers

    Event Recaps   October 2, 2018  

    The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

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  • Reaching Consumers with Health News: The Mayo Clinic’s Approach

    Event Recaps   August 15, 2018  

    The Mayo Clinic described how it engages with and enriches public discourse on health-related news topics.

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