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Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.

While the online influencer marketing industry is facing issues with fraudulent accounts and phantom traffic, marketing’s original influencer, the on-air radio personality, is still a reliable, highly trusted connection to a large percent of the consumer population.

From radio to podcasts to smartspeakers, the growing prevalence of audio content is undeniable, and it’s creating a massive opportunity for brands that are willing to listen.

Learn how it is now possible to measure attributable results for radio advertising, hear about the insights specific brands have taken away from their campaign studies, and learn how radio can play a meaningful role for brands in virtually any category of business.

Coke engaged Hispanic consumers with audio ads featuring Spanish-language jingles celebrating names popular in the Hispanic community such as Ingrid and Ernesto.

Get an overview of Turn It Up! The Definitive Guide to Audio, Pandora's annual perspective of the audio media landscape. This guide is full of facts, figures, and perspectives from media's top experts and offers a glimpse into the science of sound and why it drives four hours of daily engagement with audio.

The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

The Mayo Clinic described how it engages with and enriches public discourse on health-related news topics.

Using humor, Utilitywise marketed itself to the businesses that England’s water-deregulation had suddenly turned into potential customers.

The rise in the popularity of podcasts is creating an exciting opportunity for marketers. Here’s what broadcast radio and brands like Ford, Entenmann’s, and Sleep Number are doing in the podcast space.

Pandora demonstrated the value of targeted multicultural marketing.

Procter & Gamble leveraged mainstream and African-American-targeted media channels to promote educational and constructive conversations about racial bias.

Erica Farber, president and CEO of the RAB, discusses change, the radio landscape, and more.

Whether it’s radio, display, mobile, or OOH, here’s how brands like Dunkin’ Donuts are connecting with commuters.

Technological innovation has provided the ability to measure listening-to-action and attribute that behavior directly to radio advertising; as a result, radio has never been more poised to address marketing's challenges.

Dial Report shared a case study of a leading U.S. auto manufacturer that saw a 32 percent store lift from a regional radio campaign.

Dial Report shared a case study of an insurance company that used a radio campaign to target a specific audience of radio listeners.

Dial Report shared a case study of a leading home improvement retailer that attributed a lift in store traffic to a broadcast radio campaign.

iHeartMedia and iHeartLatino offered advice for navigating radio’s emerging multicultural landscape.

In this video, iHeartMedia and iHeartLatino offered advice for navigating radio’s emerging multicultural landscape.