Search Results for All Content (access may be restricted)

Search returned: 96 document(s).

  • Podcasts as a Marketing Tool

    Ask the Expert Answers   March 30, 2021  

    How can I leverage the popularity of podcasts for my brand?

    view
  • How to Translate Social Messaging into Effective Digital Audio

    Webinars   January 28, 2021  

    In this webinar, Pandora provided practical examples of how to translate existing social messages into effective and compelling digital audio spots and provided tools to help brands lean into the many advantages of digital audio.

    view
  • Old Spice Fresher Collection

    Multicultural Excellence Awards   January 15, 2021  

    Old Spice partnered with popular comedian and YouTuber Chaz Smith to create an original song and music video for its all-new Fresher Collection.

    view
  • Radio Plays a Key Role in Amplifying Brand Purpose

    Forward   December 1, 2020  

    As the pandemic prolongs and states impose their own unique set of social distancing guidelines, major brands and organizations are tapping into radio partnerships at the local level to boost their visibility and drive consumer engagement.

    view
  • Radio Listener Insights and Strategies to Reach Them

    Webinars   November 19, 2020  

    In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.

    view
  • Media Dystopia: Sound as Savior

    Event Recaps   September 1, 2020  

    While screens might dominate marketing right now, the future of media and marketing could be audio, according to Mindshare.

    view
  • Successfully Building a Brand Persona

    B2 Awards   September 1, 2020  

    Grainger developed a series of radio spots that personified the brand with a bold and heroic character – the Grainger Ranger.

    view
  • How Audio Drives Culture

    Event Recaps   September 1, 2020  

    In this session, CEOs from the top three audio companies will discuss radio’s strengths in reaching and engaging audiences by harnessing the trust and companionship that no other medium has and predict what the future of audio holds across its platforms.

    view
  • The Spirit of Radio

    Forward   June 16, 2020  

    Radio has long been known as a deeply personal, trusted, and supportive partner for consumers, communities, and companies of all stripes. Fostering unity is part of the DNA of the more than 15,000 radio stations across the country.

    view
  • This TikTok Campaign Sparks Gen Z's Interest

    REGGIE Awards   May 16, 2020  

    e.l.f. Cosmetics boosted brand affinity among generation Z with a TikTok challenge that used an original song, which eventually achieved success in its own right on the music charts.

    view
  • Tuning Up the Customer Experience

    Forward   March 31, 2020  

    Radio brands continue to embrace and harness technology, AI-based solutions, and new media platforms to broaden the value they provide to consumers and advertisers. Engagement has seldom been stronger.

    view
  • The Union of SiriusXM and Pandora

    Session Videos   March 3, 2020  

    In this video, Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.

    view
  • The Union of SiriusXM and Pandora

    Event Recaps   March 3, 2020  

    Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.

    view
  • Pandora: Six Trends That Will Impact Audio and Marketing in 2020

    Webinars   January 16, 2020  

    In this webinar, learn more about Pandora's annual advertising report of the evolving audio landscape. The guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and more.

    view
  • America's Best Toy Shop

    Multicultural Excellence Awards   January 15, 2020  

    Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.

    view
  • 360 Meditation by Nissan 360 Safety Shield

    Multicultural Excellence Awards   January 15, 2020  

    Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.

    view
  • Local Radio Strategy Works Wonders for Brand Lift

    Forward   December 3, 2019  

    Understanding local cultural nuances makes a huge difference in establishing long-term relationships with those consumers.

    view
  • How Spotify Uses AI

    Event Recaps   November 15, 2019  

    Spotify explained how it is using AI to develop more accurate music recommendations for users.

    view
  • Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio

    Session Videos   November 7, 2019  

    In this session, Gabe Tartaglia at Pandora discussed, the importance of developing a sonic strategy for your brand, why sound is one of the most powerful ways to impact human behavior, and more.

    view
  • FriesList

    Smarties Awards   November 7, 2019  

    McDonald’s transformed french fries and paper tray liners into music playlists through a partnership with Spotify.

    view

12345 >>