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Search returned: 101 document(s).

  • The Spirit of Radio

    Forward   June 16, 2020  

    Radio has long been known as a deeply personal, trusted, and supportive partner for consumers, communities, and companies of all stripes. Fostering unity is part of the DNA of the more than 15,000 radio stations across the country.

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  • This TikTok Campaign Sparks Gen Z's Interest

    REGGIE Awards   May 16, 2020  

    e.l.f. Cosmetics boosted brand affinity among generation Z with a TikTok challenge that used an original song, which eventually achieved success in its own right on the music charts.

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  • Tuning Up the Customer Experience

    Forward   March 31, 2020  

    Radio brands continue to embrace and harness technology, AI-based solutions, and new media platforms to broaden the value they provide to consumers and advertisers. Engagement has seldom been stronger.

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  • The Union of SiriusXM and Pandora

    Event Recaps   March 3, 2020  

    Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.

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  • The Union of SiriusXM and Pandora

    Session Videos   March 3, 2020  

    In this video, Denise Karkos, CMO at SiriusXM + Pandora, shared what it takes to build a solid analytics foundation within an organization that elevates accountability in marketing performance and drives a competitive advantage.

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  • Pandora: Six Trends That Will Impact Audio and Marketing in 2020

    Webinars   January 16, 2020  

    In this webinar, learn more about Pandora's annual advertising report of the evolving audio landscape. The guide contains vision and insights from industry experts in advertising on new and useful trends in audio, creative strategy, and more.

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  • America's Best Toy Shop

    Multicultural Excellence Awards   January 15, 2020  

    Walmart appealed to Hispanic holiday shoppers with a Spanish-language radio ad that featured children discussing the gifts that they wanted for Christmas.

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  • 360 Meditation by Nissan 360 Safety Shield

    Multicultural Excellence Awards   January 15, 2020  

    Nissan promoted its Altima using a guided meditation soundtrack voiced by reggaeton star Karol G.

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  • Local Radio Strategy Works Wonders for Brand Lift

    Forward   December 3, 2019  

    Understanding local cultural nuances makes a huge difference in establishing long-term relationships with those consumers.

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  • How Spotify Uses AI

    Event Recaps   November 15, 2019  

    Spotify explained how it is using AI to develop more accurate music recommendations for users.

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  • FriesList

    Smarties Awards   November 7, 2019  

    McDonald’s transformed french fries and paper tray liners into music playlists through a partnership with Spotify.

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  • Engagement Redefined: Go Beyond the Moment in a Connected World with the Power of Audio

    Session Videos   November 7, 2019  

    In this session, Gabe Tartaglia at Pandora discussed, the importance of developing a sonic strategy for your brand, why sound is one of the most powerful ways to impact human behavior, and more.

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  • Brands Raise the Dial on Podcasts

    Insight Briefs   October 8, 2019  

    This Insight Brief discusses the rise of podcasts, and how the emerging channel is influencing advertising and content distribution.

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  • Opportunities in Audio Marketing

    Event Recaps   September 19, 2019  

    Pandora and Whirlpool shared advice for capitalizing on the advantages of audio advertising.

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  • Dialing Up Creative Strategies for Radio Ads

    Forward   September 12, 2019  

    Akin to brand identity, every radio commercial (or campaign) has its own unique idea, personality, tone, and voice.

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  • Crafting Radio Creative That Works!

    Webinars   September 12, 2019  

    In this webinar, get empirical evidence and insights from award-winning radio creative directors on best practices and important tips to guide the creation of engaging and effective radio creative.

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  • Magna: Podcast Ad Spending Approaching $1 Billion

    MediaPost   September 6, 2019  

    A recent report predicts that U.S. podcast ad spending will reach $960 million in 2020 and will pass $1 billion in 2022.

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  • The Power of Podcasting

    Event Recaps   July 24, 2019  

    In this session, Conal Byrne, president of the iHeartPodcast Network, the No. 1 commercial podcaster globally, shared insights on the rise in podcast listening, trends, and how advertisers can best leverage this emerging channel.

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  • The Power of Podcasting

    Session Videos   July 24, 2019  

    In this video, Conal Byrne, president of the iHeartPodcast Network, the No. 1 commercial podcaster globally, shared insights on the rise in podcast listening, trends, and how advertisers can best leverage this emerging channel.

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  • Breaking out of the Shell: Redefining the Incredible

    Effie Awards   May 30, 2019  

    The egg has become such a staple that penetration is no longer a viable strategy. By looking into food trends from today’s multicultural America, the American Egg Board created a new approach to egg advertising while boosting egg usage and perceptions of versatility, even as prices for eggs increased.

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