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  • The Audio Boom

    Forward   December 4, 2018  

    From radio to podcasts to smartspeakers, the growing prevalence of audio content is undeniable, and it’s creating a massive opportunity for brands that are willing to listen.

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  • Achieving Effectiveness, Engagement, and ROI on Radio

    Webinars   November 8, 2018  

    Learn how it is now possible to measure attributable results for radio advertising, hear about the insights specific brands have taken away from their campaign studies, and learn how radio can play a meaningful role for brands in virtually any category of business.

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  • A Song For Every Name

    Multicultural Excellence Awards   November 4, 2018  

    Coke engaged Hispanic consumers with audio ads featuring Spanish-language jingles celebrating names popular in the Hispanic community such as Ingrid and Ernesto.

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  • What Marketers Need to Know about the Three Biggest Audio Trends for 2019

    Webinars   October 11, 2018  

    Get an overview of Turn It Up! The Definitive Guide to Audio, Pandora's annual perspective of the audio media landscape. This guide is full of facts, figures, and perspectives from media's top experts and offers a glimpse into the science of sound and why it drives four hours of daily engagement with audio.

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  • Audio Opportunities for Marketers

    Event Recaps   October 2, 2018  

    The retailer Express and the music-streaming service Pandora shared some of the marketing successes produced by their partnership.

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  • Reaching Consumers with Health News: The Mayo Clinic’s Approach

    Event Recaps   August 15, 2018  

    The Mayo Clinic described how it engages with and enriches public discourse on health-related news topics.

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  • The U-Team

    B2 Awards   June 6, 2018  

    Using humor, Utilitywise marketed itself to the businesses that England’s water-deregulation had suddenly turned into potential customers.

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  • The Podcast Boom

    Industry Insights   May 1, 2018  

    The rise in the popularity of podcasts is creating an exciting opportunity for marketers. Here’s what broadcast radio and brands like Ford, Entenmann’s, and Sleep Number are doing in the podcast space.

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  • The Impact of Cultural Advertising on Multicultural Consumers

    Event Recaps   April 26, 2018  

    Pandora demonstrated the value of targeted multicultural marketing.

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  • My Black Is Beautiful | The Talk

    REGGIE Awards   April 16, 2018  

    Procter & Gamble leveraged mainstream and African-American-targeted media channels to promote educational and constructive conversations about racial bias.

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  • Erica Farber of the RAB Discusses Change, the Radio Landscape, and More

    ANA Magazine   December 15, 2017  

    Erica Farber, president and CEO of the RAB, discusses change, the radio landscape, and more.

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  • Connecting with Today’s Distracted Commuters

    ANA Magazine   December 13, 2017  

    Whether it’s radio, display, mobile, or OOH, here’s how brands like Dunkin’ Donuts are connecting with commuters.

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  • Can Radio Work for Your Brand? Yes, It Can

    Forward   December 5, 2017  

    Technological innovation has provided the ability to measure listening-to-action and attribute that behavior directly to radio advertising; as a result, radio has never been more poised to address marketing's challenges.

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  • Dial Report Case Study: Automotive

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of a leading U.S. auto manufacturer that saw a 32 percent store lift from a regional radio campaign.

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  • Dial Report Case Study: Insurance

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of an insurance company that used a radio campaign to target a specific audience of radio listeners.

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  • Dial Report Case Study: Home Improvement

    Knowledge Partners   November 8, 2017  

    Dial Report shared a case study of a leading home improvement retailer that attributed a lift in store traffic to a broadcast radio campaign.

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  • Diversity in Radio: Multicultural Audiences and Workforces

    Session Videos   November 6, 2017  

    In this video, iHeartMedia and iHeartLatino offered advice for navigating radio’s emerging multicultural landscape.

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  • Diversity in Radio: Multicultural Audiences and Workforces

    Event Recaps   November 6, 2017  

    iHeartMedia and iHeartLatino offered advice for navigating radio’s emerging multicultural landscape.

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  • RAB: Driving ROI Through Radio

    Webinars   October 25, 2017  

    In this webinar, get a quick primer on the state of radio today, results from recent studies that have proved how radio has driven positive ROI for brands, and the outcomes from a brand new research study demonstrating how radio can play a pivotal role in influencing the consumer's path to purchase.

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  • Podcasts

    Ask the Expert Answers   October 23, 2017  

    ANA’s Ask the Expert research service answers the question, “Who listens to podcasts, and how can brands effectively leverage this medium to explore new opportunities?”

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