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Search returned: 77 document(s).
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Across the Airwaves — A Journey Through Media's Digital Transformation
Conference Sessions July 20, 2022Google’s JonPaul Rexing recounts the media journey from radio, to cable, to podcasting and beyond, and shares data-driven insights on how the video revolution is trailblazing new possibilities for marketers everywhere.
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Using Podcasts to Establish Your Voice in a Crowded Market
Webinars July 13, 2022In this webinar, Pfizer's Erica Santiago and Shira Atkins with Wonder Network shared their insights on the power of branded podcasts and how a wraparound audio strategy has served Pfizer’s communications goals over the past several years.
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SXM: 2022 Podcast Trends Report
Knowledge Partners June 28, 2022SXM shares insights from its 2022 Podcast Trends Report to help marketers understand the true value of podcast campaigns.
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Radio Works to Drive Business and Brand Growth
Forward June 14, 2022Through a series of online, members-only events, the Radio Advertising Bureau (RAB) has explored radio’s benefits to more than 18 categories of business, including healthcare, automotive, retail, and restaurants, among others. Here’s a look at just a few industry verticals where radio drives ROI.
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Why More Marketing Teams Are Turning to Audio Streaming to Boost ROI
Industry Insights May 18, 2022As consumer behaviors continue to evolve in the wake of the pandemic, brands and businesses must remain responsive to rapidly changing trends. Omnichannel marketing has become essential to achieve adequate reach, and more and more channels — from apps and social media to the burgeoning metaverse — are vying for audience’s attention.
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Harness the Power of Music and Sonic Branding to Drive Business Growth and Optimize Spend
Event Recaps May 4, 2022Compounded by fragmentation, complexity, and how nuanced the music rights landscape can be, it has become increasingly critical for advertisers to gain visibility into music spend, how it is managed, and where they can create efficiencies.
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Why Radio Is the Ideal Place to Share Brand Stories
Industry Insights March 29, 2022Consumers have strong expectations that the brands they choose both support and align with the values that are important to them. Recognizing what drives consumers, brands are laser-focused on living their mission, principles, and ethics. As such, brands market their products and services grounded in that mission and the shared values and beliefs between the brand and its target customers.
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Brands Turn Up the Dial on Podcasting
ANA Magazine February 18, 2022Podcast advertising still needs to catch up with the explosion in programming in the past few years, with plenty of marketers taking a wait-and-see approach. But with consumers increasingly burned out by screens, podcasts may grab both mind- and wallet-share a lot sooner than marketers anticipated.
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How Brands Effectively Use Radio/Audio to Drive Engagement Among Multicultural Audiences
Webinars January 13, 2022In this webinar, learn why and how distinct multicultural audiences consume radio across platforms and how brand marketers perceive the benefits of radio and audio to connect with multicultural audiences.
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Jack Daniels’ New Calle
Multicultural Excellence Awards December 30, 2021Jack Daniels’ New Calle music platform authentically positioned the brand as the leading supporter of the Latin urban music scene at a regional and national level.
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How Unilever Built Community Through Tea
Multicultural Excellence Awards December 30, 2021The goal of the “Live Awake/CommuniTEA in Arabic” campaign was to encourage and inspire people in the Arab community in North America, that the effort of a few can truly change the world for many and that when we collectively do the right thing and help others, real change can happen.
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Marketing to the Corners of the Mind
Forward November 23, 2021In this interview, Jon Gibs, global director of advertising science at Spotify, who oversees the brand’s measurement, research, and audience solutions, shares findings from recent research about audio and what it means for brands.
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The State of the Audio Landscape and How to Engage New Audiences
Webinars October 28, 2021In this webinar, National Public Media vice president of marketing Lamar Johnson and NPR associate director of audience insights Susan Leland dove into the state of the audio landscape today, where it’s headed, and the impact it can deliver for your brand.
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Black Voices Matter: Taking a Stand for Sonic Diversity
Event Recaps October 25, 2021SXM Media outlined the history of racial bias in audio, known as the sonic color line, including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.
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Black Voices Matter: Taking a Stand for Sonic Diversity
Conference Sessions October 25, 2021In this video, SXM Media outlined the history of racial bias in audio including some of the ways that racial audio stereotypes were formed, how those stereotypes continue to appear in modern times, and steps marketers can take to ensure the auditory efforts of their brands are more inclusive.
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No Bore. No Snore. A B2B Podcast That Works.
Conference Sessions September 21, 2021Podcasts are a growing marketing channel, but not many B2B organizations are using them in an engaging way to amplify their brand and connect with their clients. In this video, get perspectives on why building a successful podcast for a B2B organization has more to do with art than science.
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Marketers Ride New Waves of Radio Advertising
Forward September 21, 2021HBO Max, Macy’s, and other major companies are singing the praises of radio as a way to help brands distinguish their voice in an ever-crowded marketplace. The diversification of audio platforms and the rise of so-called screen-free media has expanded the opportunity for brands to expand their audio strategies and grow their audiences.
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Podcasting to Ease the Transition to WFH
B2 Awards August 12, 2021L&T Technology Services worked to help engineers adapt to a work-from-home environment through a pair of podcast series.
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Radio Dials Up the Audio Experience Post-Pandemic
Forward June 17, 2021As COVID restrictions began lifting late last year and consumers started to circulate again, radio harnessed what makes it such a special medium for consumers, with a renewed focus on creating immersive experiences built on trust.
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How Influencers Helped New York City Fight COVID-19
Event Recaps May 26, 2021NYC Health + Hospitals described how it leaned on influencers to launch a public awareness campaign encouraging New Yorkers to get tested for COVID-19.
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