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  • The Google ID Is Gone, Now What?

    Forward   November 12, 2019  

    Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

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  • Marketers Raise Loyalty Programs to Brand New Levels

    ANA Magazine   October 25, 2019  

    Relevance to the consumer — rather than just random giveaways — is at the core of rewards programs for a growing number of brands and organizations.

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  • The ROI of Social Media Marketing

    Event Recaps   October 23, 2019  

    Mower shared how business marketers can use organic social media to drive business outcomes.

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  • Target Adopts a Test-and-Learn Culture

    Event Recaps   October 18, 2019  

    Target’s Data Sciences organization is working toward infusing a test-and-learn mindset throughout the enterprise.

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  • The Power of Diversity and Inclusion in Storytelling

    ANA Magazine   October 9, 2019  

    Knatokie Ford, Ph.D., former senior policy adviser in the Obama White House Office of Science and Technology Policy and current STEM and entertainment engagement adviser to the ANA’s #SeeHer initiative, discusses the power that diversity and inclusiveness bring to storytelling; the importance of portraying women in TV, film, and advertising as they are; and more.

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  • New Designs for Engaging Consumers

    Forward   October 8, 2019  

    Conversational marketing enables a one-to-one dialogue between individuals and brands that helps to inform, capture, qualify, and better connect with consumers.

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  • Turning the Page on Magazines

    ANA Magazine   October 5, 2019  

    While the glory days of glossy periodicals may never return, magazines still capture the attention of highly desirable consumers — and new methods to measure marketing effectiveness are helping print advertising prove its worth.

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  • Taping TV’s Fractured Viewership Back Together

    Forward   October 3, 2019  

    For years, only digital media had the ability to get so granular as to accurately measure return on advertising spend (ROAS). Thanks to advanced data science and machine learning, it is now a reality for TV as well. And while moving a TV measurement program to a more advanced level may seem daunting, there are ways for marketers to start small and scale their efforts as they go.

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  • Chicago Fire's Strategic Shift and Go-to-Market Strategy

    Event Recaps   September 26, 2019  

    This session will highlight the Chicago Fire Soccer Club as it embraces a new chapter of stadium relocation and brand refresh for the 2020 season. Learn how the club plans to adapt its operations to a new stadium environment and reconnect itself with the city. The Corporate Partnership Team is simultaneously shifting its offerings to meet the evolving digital demands of partner brands and strategically commercializing content. The team is also in-market with two unique jersey platforms—sponsorship of the club's robust youth development system and the patch partnership available across MLS for the first time next season.

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  • Conversant in the C-suite

    B2B Marketer   September 11, 2019  

    Conversation focusing on ROI and marketing attribution helps C-suite executives better understand marketers’ overall value.

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  • McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution

    Event Recaps   September 11, 2019  

    Ramesh Moorthy, director of North America consumer business analytics and consumer and market insight, and Giovanna DiLegge, senior marketing manager of marketing strategy and communications, both at McCormick & Co. Inc., discussed McCormick’s seven-year analytics journey.

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  • McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution

    Public Videos   September 11, 2019  

    Analytics is driving McCormick’s media-first approach to boosting marketing ROI through in-flight optimization.

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  • McCormick’s Analytics, Marketing Mix, and In-Flight Optimization Program Evolution

    Session Videos   September 11, 2019  

    In this video, Ramesh Moorthy, director of North America consumer business analytics and consumer and market insight, and Giovanna DiLegge, senior marketing manager of marketing strategy and communications, both at McCormick & Co. Inc., discussed McCormick’s seven-year analytics journey.

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  • Use Unified Measurement to Stop Guessing and Get Growing

    Session Videos   September 9, 2019  

    In this video, learn how marketing mix modeling and multi-touch attribution can be combined to create a unified measurement solution that has the potential to deliver better business results.

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  • Use Unified Measurement to Stop Guessing and Get Growing

    Public Videos   September 9, 2019  

    As its ad spend increasingly shifts to digital, Home Depot is optimizing marketing value with a unified measurement model.

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  • Use Unified Measurement to Stop Guessing and Get Growing

    Event Recaps   September 9, 2019  

    Marketing mix modeling and multi-touch attribution can be combined to create a unified measurement solution that has the potential to deliver better business results.

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  • What’s a Nano Influencer?

    ANA Magazine   September 7, 2019  

    Influencers, it turns out, come in all different sizes. Nano influencers — those with followings that range from 1,000 to 5,000 people — are proving they can help brands in ways the mega influencers can’t.

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  • Leveraging Data to Optimize Sponsorship Performance

    Event Recaps   July 11, 2019  

    Hookit explained how brands can use data to make informed decisions and measure, optimize, and boost the performance of their sponsorships.

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  • Four Modern Skills Every Marketer Should Train In

    ANA Magazine   June 28, 2019  

    Marketers need to keep their skills sharp and relevant in the digital age. Here are four areas where they can focus their learning.

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  • 2019 Digital Trends: Advertising in Focus

    Knowledge Partners   June 11, 2019  

    This report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising that are set to dominate the agenda over the next year.

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