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  • Four Modern Skills Every Marketer Should Train In

    ANA Magazine   June 28, 2019  

    Marketers need to keep their skills sharp and relevant in the ever-evolving digital age. Here are four areas where they can focus their learning.

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  • 2019 Digital Trends: Advertising in Focus

    Knowledge Partners   June 11, 2019  

    This report, produced by Econsultancy in partnership with Adobe, explores the key trends in advertising that are set to dominate the agenda over the next year.

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  • Merging Traffic, Managing Lanes

    ANA Magazine   June 7, 2019  

    Multichannel attribution marketing — identifying each consumer touchpoint across both online and offline channels on the path to purchase — is a relatively recent phenomenon and many brands are trying to figure out how to make the best use of it.

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  • Four Ways for B2B Marketers to Make Better Use of Data

    B-to-B Marketer   May 29, 2019  

    With just 52 percent of B2B marketers using data for decision making, it’s clear the wealth of data available is not being used to its full potential. Change that at your brand by following this guide for making better use of the numbers.

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  • How to Use Audience Data Like Today’s Masters of TV Advertising

    Forward   April 23, 2019  

    The death of TV has been greatly exaggerated. In fact, TV is more vibrant and more watched than it's ever been in its life. However, it’s also a far more complex medium than it’s ever been, and that creates a major challenge for brands trying to reach the right audiences. Here’s how the masters of TV advertising use technology, strategy, and know-how to build effective campaigns in the new golden age of television.

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  • Purchasing TV Ads in a Post-Digital Age

    Forward   March 28, 2019  

    A data-first TV strategy, involving software and automation, is the most effective way for marketers to increase the precision of their investments and reach their ideal customer at scale.

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  • Brand Purpose

    Ask the Expert Answers   March 22, 2019  

    ANA’s Ask the Expert research service answers the question, “How can companies activate brand purpose? And does this drive financial results?”

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  • Taking Measure of Performance

    Insight Briefs   March 4, 2019  

    This Insight Brief discusses data and various performance metrics and includes case studies from Anheuser-Busch and Kopari Beauty.

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  • B2B Account-Based Marketing

    Ask the Expert Answers   February 26, 2019  

    ANA’s Ask the Expert research service answers the question, "Is account-based marketing right for my organization? If so, how do I start using it? What are some best practices and case studies?"

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  • Tips to Optimize Your Sustainer Program

    Event Recaps   February 15, 2019  

    Speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.

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  • Tips to Optimize Your Sustainer Program

    Session Videos   February 15, 2019  

    In this video, speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.

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  • Tips to Optimize Your Sustainer Program

    Public Videos   February 15, 2019  

    Lower fundraising costs, greater income streams, and increased donor retention are among the benefits of shifting marketing resources to monthly giving programs.

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  • Hot Creative Ideas to Heat up Your Fundraising Results

    Session Videos   February 14, 2019  

    In this video, leaders in non-profit marketing shared creative ideas to spark inspiration.

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  • Ronald McDonald House New York Reinvents its Share-A-Night Campaign

    Session Videos   February 14, 2019  

    In this video, learn how Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign over three years.

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  • Ronald McDonald House New York Reinvents its Share-A-Night Campaign

    Event Recaps   February 14, 2019  

    Over three years, Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign.

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  • Implementing Long-Term Growth Plans at Nonprofits

    Event Recaps   February 14, 2019  

    Committing to long-term growth plans can be challenging, but two nonprofits shared how and why they’ve committed to staying the course.

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  • Hot Creative Ideas to Heat up Your Fundraising Results

    Event Recaps   February 14, 2019  

    Leaders in non-profit marketing shared creative ideas to spark inspiration.

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  • 2018 Year in Review: Brand Sponsorships by the Numbers

    Knowledge Partners   February 14, 2019  

    Hookit created a report looking back at the most successful brand sponsorships in 2018.

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  • Which Brands Have the Most Effective Sponsorship Portfolio?

    Knowledge Partners   February 6, 2019  

    Hookit shares which metrics connect most closely with effective sponsorships for brands.

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  • Assigning TV Credit: A Practical Guide to Attribution

    Knowledge Partners   February 5, 2019  

    This paper shares a comprehensive yet simple understanding of the world of attribution and discusses TV’s value in the marketing mix through a range of case studies.

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