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Search returned: 229 document(s).

  • Bolster Your Mission by Leveraging CTV

    Webinars   September 21, 2022  

    In this webinar, learn from two leading nonprofit organizations as they share how their organizations utilized the emotional connection of television to track and improve ROI to support their missions.

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  • The Misunderstanding of ROI In Attribution

    Knowledge Partners   September 12, 2022  

    To ensure that marketers approach decisions in the right way, they need to understand how ROI is being calculated, the influences of ROI, the level of impact attribution modelling captures, and explore whether a channel or lever is truly incremental within a measurement framework.

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  • Rise in Marketing Budgets Tempered by Economic Headwinds

    B2B Marketer   August 24, 2022  

    Marketing budgets increased nicely in 2022, growing to nearly 10 percent of total company revenue, according to Gartner. But the upswing is muted by a downward economy. In an interview with B2B Marketer, Ewan McIntyre, chief of research and VP analyst at Gartner, said marketers are already feeling the negative impact of severe inflation and must continue finding cost efficiencies and moving toward a digital-first strategy.

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  • Evolving Trends in Acquisition: Case Studies in List Growth

    Conference Sessions   August 9, 2022  

    In this video, Trista Murphy, vice president of integrated fundraising at Make-A-Wish America, joined Maureen McNally and Sarah Newhall from MissionWired to talk about the trends they’ve seen in nonprofit fundraising over the past few years.

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  • Evolving Trends in Acquisition: Case Studies in List Growth

    Event Recaps   August 9, 2022  

    Trista Murphy, vice president of integrated fundraising at Make-A-Wish America, joined Maureen McNally and Sarah Newhall from MissionWired to talk about the trends they’ve seen in nonprofit fundraising over the past few years.

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  • Seamless Is More

    B2 Awards   July 14, 2022  

    Software AG is the second largest software vendor in Germany with analysts consistently ranking the brand as leaders in all the connectivity categories they operate in. Yet, Software AG had virtually zero unaided brand recognition outside of the EMEA.

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  • Aruba Instant On Becomes Instant Hit

    B2 Awards   July 12, 2022  

    Aruba promoted its Aruba Instant On service with an integrated marketing campaign.

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  • How Lyft Leveraged a Hyper-targeted Campaign to Recruit New Drivers

    B2 Awards   July 12, 2022  

    Lyft created a hyper-targeted campaign to recruit new drivers after the pandemic disrupted recruitment and demand for the ride share service.

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  • Markers, Set, Go!

    B2 Awards   July 10, 2022  

    O2 enacted a lead generation program, targeting IT and procurement decision-makers across all public and private sector companies with more than 500 employees.

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  • How to Prove — and Improve — Your ROI in Media

    Knowledge Partners   June 29, 2022  

    According to Duke University’s Fuqua School of Business, 64% of chief marketing officers (CMOs) say that demonstrating the impact of marketing actions on financial outcomes is a major challenge. So, we know marketing is important—but how can you track its success for your brand and make it even better?

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  • Agile Creative Is a Brand Imperative — And the Key to Better ROI

    Industry Insights   June 27, 2022  

    Performance marketing is misunderstood. In the marketing family, it is often regarded as the transactional, cold, and bottom-line focused cousin to the beautiful and inspiring storytelling of brand marketing. But that mental model is out of date. The truth is that done right, agile data-driven creative and inspiring brand creative are two versions of the same thing, and when they work together, they can be a brand’s superpower.

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  • ABM Changes the Game — If You Can Make It Work

    Knowledge Partners   June 17, 2022  

    Account-based marketing — carefully planned, targeted messages and content focused on key accounts — is increasingly where B2B marketers are investing their energy and budgets.

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  • How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame

    Event Recaps   June 15, 2022  

    Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.

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  • How a Measurement-Obsessed Culture Placed Avocados From Mexico in the Super Bowl Marketing Hall of Fame

    Conference Sessions   June 15, 2022  

    In this video, Ivonne Kinser, VP of marketing and innovation at Avocados From Mexico, shared the metrics that drive the marketing strategies of the produce brand.

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  • The Definitive Guide for an Effective Channel Incentive Program

    Knowledge Partners   June 14, 2022  

    With this guide from HMI Performance Incentives, you’ll learn how to create and optimize your channel incentive programs. The guide features tips for how to make your channel incentive program easy to understand, successfully market the program, establish meaningful and attainable goals, and more.

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  • Why More Marketing Teams Are Turning to Audio Streaming to Boost ROI

    Industry Insights   May 18, 2022  

    As consumer behaviors continue to evolve in the wake of the pandemic, brands and businesses must remain responsive to rapidly changing trends. Omnichannel marketing has become essential to achieve adequate reach, and more and more channels — from apps and social media to the burgeoning metaverse — are vying for audience’s attention.

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  • SickKids Foundation Reaches Historic Milestone with Data-Powered Campaign

    ECHO Awards   March 29, 2022  

    With the goal of reaching one million donors, SickKids foundation launched a campaign aimed at earning new donors by using data insights to better understand which emotions drove donations, to inform creative decisions for the campaign, and to target likely donors in the places where they were most likely to engage.

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  • Overcoming Three Marketing Measurement Challenges

    Conference Sessions   March 28, 2022  

    In this video, Andy Hasselwander, chief analytics officer for marketing data consultancy MarketBridge, explained three common marketing measurement problems: consistent data management, accounting for a brand’s impact, and navigating the post-cookie world.

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  • Overcoming Three Marketing Measurement Challenges

    Event Recaps   March 28, 2022  

    Andy Hasselwander, chief analytics officer for marketing data consultancy MarketBridge, explained three common marketing measurement problems: consistent data management, accounting for a brand’s impact, and navigating the post-cookie world.

    view
  • How to Increase the Value of Your Customer Portfolio

    Knowledge Partners   March 23, 2022  

    Marketers realize that just focusing on customer acquisition isn’t growing the overall customer “portfolio.” According to martech agency Customer Portfolios, marketers need to start looking at their entire portfolio to see how the customer base is evolving and either positively or negatively impacting revenue.

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