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  • Brand Purpose

    Ask the Expert Answers   March 22, 2019  

    ANA’s Ask the Expert research service answers the question, “How can companies activate brand purpose? And does this drive financial results?”

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  • Taking Measure of Performance

    Insight Briefs   March 4, 2019  

    This Insight Brief discusses data and various performance metrics and includes case studies from Anheuser-Busch and Kopari Beauty.

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  • B2B Account-Based Marketing

    Ask the Expert Answers   February 26, 2019  

    ANA’s Ask the Expert research service answers the question, "Is account-based marketing right for my organization? If so, how do I start using it? What are some best practices and case studies?"

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  • Tips to Optimize Your Sustainer Program

    Public Videos   February 15, 2019  

    Lower fundraising costs, greater income streams, and increased donor retention are among the benefits of shifting marketing resources to monthly giving programs.

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  • Tips to Optimize Your Sustainer Program

    Event Recaps   February 15, 2019  

    Speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.

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  • Tips to Optimize Your Sustainer Program

    Session Videos   February 15, 2019  

    In this video, speakers shared key metrics for monitoring sustainer program performance, and offered guidance on how to leverage specific offers across channels and effectively steward valuable donors to retain and boost the value of monthly donors.

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  • Ronald McDonald House New York Reinvents its Share-A-Night Campaign

    Event Recaps   February 14, 2019  

    Over three years, Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign.

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  • Implementing Long-Term Growth Plans at Nonprofits

    Event Recaps   February 14, 2019  

    Committing to long-term growth plans can be challenging, but two nonprofits shared how and why they’ve committed to staying the course.

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  • Hot Creative Ideas to Heat up Your Fundraising Results

    Event Recaps   February 14, 2019  

    Leaders in non-profit marketing shared creative ideas to spark inspiration.

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  • Ronald McDonald House New York Reinvents its Share-A-Night Campaign

    Session Videos   February 14, 2019  

    In this video, learn how Ronald McDonald House New York developed its Share-A-Night event into a donation-generating campaign over three years.

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  • 2018 Year in Review: Brand Sponsorships by the Numbers

    Knowledge Partners   February 14, 2019  

    Hookit created a report looking back at the most successful brand sponsorships in 2018.

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  • Hot Creative Ideas to Heat up Your Fundraising Results

    Session Videos   February 14, 2019  

    In this video, leaders in non-profit marketing shared creative ideas to spark inspiration.

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  • Which Brands Have the Most Effective Sponsorship Portfolio?

    Knowledge Partners   February 6, 2019  

    Hookit shares which metrics connect most closely with effective sponsorships for brands.

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  • Assigning TV Credit: A Practical Guide to Attribution

    Knowledge Partners   February 5, 2019  

    This paper shares a comprehensive yet simple understanding of the world of attribution and discusses TV’s value in the marketing mix through a range of case studies.

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  • It’s Not Either/Or: How to Utilize Both Print and Digital

    Event Recaps   January 31, 2019  

    Leaders from American Express, the AARP, and Liberty Mutual shared their insights on a range of topics, including the challenges of and solutions for implementing a true marketing communications strategy and predictions on the role of print in the age of digital and emerging technologies.

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  • How Two Brands Used Print to Increase Results and ROI

    Event Recaps   January 31, 2019  

    The American Red Cross successfully translated a digital-native Giving Day campaign into print and increased overall results. Meanwhile, Jockey employed neuromarketing in its print and digital campaigns to create messaging that engaged more customers and increased acquisition efforts.

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  • Business-to-Business Email Marketing

    Ask the Expert Answers   January 23, 2019  

    ANA’s Ask the Expert research service answers the question, “What role does email marketing currently play in B2B marketing and what are the latest approaches?”

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  • KLM Amsterdam Sneaker

    Echo Awards   December 21, 2018  

    With the help of a pair of shoes, KLM strongly increased travel to Amsterdam and positioned KLM in an extremely competitive market.

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  • Election Campaign

    Echo Awards   December 21, 2018  

    When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), the newspaper offered every person in Britain free access to The Economist's perspective.

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  • What's It Take to Get Media Right?

    Industry Insights   December 20, 2018  

    The fifth annual Kantar “Getting Media Right” study looks at consumer cross-platform consumption and its effects on marketers’ efforts to gauge ROI. The study’s findings are not encouraging.

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