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Search returned: 200 document(s).

  • How Marketers Sharpen Their Personalization Playbook

    Forward   July 20, 2021  

    Adding personalization to marketing and advertising programs seems pretty straightforward (at least on paper). However, to generate the most value out of personalization, brands need to establish a framework that empowers teams across the enterprise, while maintaining governance regarding the company’s business processes.

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  • Why Video Out-of-Home Can’t Be Overlooked

    Forward   July 8, 2021  

    With the average person served thousands of ads per day, advertisers need frequency alongside a medium that is effective in reaching their audiences to make a lasting impression. Here are four reasons it’s time for advertisers to embrace video out-of-home advertising (VOOH) as part of the larger marketing mix.

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  • Using Advanced Analytics to Drive Marketing ROI

    Session Videos   June 29, 2021  

    In this video, Julie Cary discusses how advanced analytics have helped answer questions including — Should we spend more on media? What’s the impact of upper funnel media on lower funnel KPIs? What about a change in the weather or the economy?

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  • Building an ROI Model to Secure Board and CFO Approval

    Session Videos   June 28, 2021  

    Banner Health's CMO led a transformation of the consumer experience. Learn how the team developed a business case that supported a large scale, multi-year digital transformation initiative that demanded significant investment and also promised significant return in the desired timeframe.

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  • Building an ROI Model to Secure Board and CFO Approval

    Public Videos   June 28, 2021  

    An ROI model is critical to getting a company’s financial leaders to approve investments in digital transformation.

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  • How Turtle Wax Measures Influencer Marketing ROI

    Webinars   June 16, 2021  

    In this webinar, Kelly Cagney, director of global marketing at Turtle Wax, presented a case study on how the brand has been able to attribute sales from influencer campaigns, maximize ROI, and report back to the business on the impact of this important marketing lever.

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  • Do This, Not That: Email Marketing Tips That WORK

    Webinars   June 16, 2021  

    In this webinar, take a walk through the latest email best practices to cut through the noise and ensure your emails are making an impact.

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  • Technology Unleashes Creativity for Brands

    Forward   June 15, 2021  

    For technology to add real value for creative teams, it must meet the growing complexity of building, managing, and distributing marketing assets. It also needs to improve the entire creative flow — not just introduce more tools, additional processes, and unwelcome tasks.

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  • Media KPIs That Matter

    Research Reports   May 18, 2021  

    Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results. This survey found that the most important KPIs are generally not the most used KPIs.

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  • Saying Goodbye to Data Friction

    Event Recaps   May 5, 2021  

    Will Devlin, VP of marketing at MessageGears, discussed the evolution of the modern marketer and why removing data friction must be the number one priority to enable success in 2021 and beyond.

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  • Saying Goodbye to Data Friction

    Session Videos   May 5, 2021  

    In this video, Will Devlin, VP of marketing at MessageGears, discussed the evolution of the modern marketer and why removing data friction must be the number one priority to enable success in 2021 and beyond.

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  • Ensuring a Return on Purpose

    Webinars   May 5, 2021  

    In this webinar, three purpose champions discussed the role of brand purpose, examples of purpose in action, and how to measure return on purpose.

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  • Increasing Website Usability to Improve Conversion

    Knowledge Partners   April 28, 2021  

    In this report, RRD Marketing Solutions discusses the need for usability testing and offers guidance on creating a seamless online experience for consumers.

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  • Inspiration from Award-Winning Email Marketing Campaigns

    Webinars   January 20, 2021  

    In this webinar, learn how two prestigious 2020 ANA Email Program Award winners creatively used different techniques to improve their email marketing ROI.

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  • Five Foundational Emails and How to Make them More Effective

    Webinars   December 10, 2020  

    In this webinar, walk through the steps for boosting the effectiveness of five different kinds of emails: welcome, promotional, company communications, transactional, and behavioral triggers.

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  • The Importance of Incrementality

    Event Recaps   October 30, 2020  

    Brands need to be measuring the incremental effect marketing has on consumer behavior.

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  • The Importance of Incrementality

    Session Videos   October 30, 2020  

    In this video, learn why brands need to be measuring the incremental effect marketing has on consumer behavior.

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  • The Power of OOH: What Marketers Need to Know Now

    Webinars   October 21, 2020  

    In this webinar, learn why the world’s biggest brands — from Amazon, McDonald’s, Apple, GEICO, Google, American Express, AT&T, and Disney — consistently spend disproportionately on OOH.

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  • Podcast Campaign Lift: A Guide to Accurately Analyzing Campaign Conversion Rates

    Knowledge Partners   October 20, 2020  

    Does it pay off to invest in a podcast marketing campaign? Claritas analyzed the results of more than 158 podcast campaigns in multiple industries and found lift significantly exceeding those of other channels.

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  • How to Use Attention Metrics to Prepare for the Decline of Cookies and IDFA

    Webinars   October 15, 2020  

    In this webinar, Marc Guldimann, CEO and co-founder of Adelaide, outlined the tactics for using attention metrics to build predictive models of media impact.

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