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  • Email Around the World: U.S., Canada, EU, and UK

    Webinars   February 24, 2021  

    In this webinar, learn the key requirements and updates on data privacy regulation from the U.S., Canada, Europe and UK, and how to navigate and comply.

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  • Implementing Martech Solutions

    Event Recaps   February 23, 2021  

    As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

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  • Brand Activation Legal Committee: February 2021

    Event Recaps   February 18, 2021  

    For February’s meeting, attorneys from Perkins Coie provided updates on recent FTC and NAD activity, false advertising cases, and developments in privacy law.

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  • iOS 14: Breaking Down Apple’s New Privacy Policies

    Ask the Expert Answers   February 17, 2021  

    ANA’s Ask the Expert research service answers the question, “How will Apple’s new update change my marketing strategy?"

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  • Martech Procurement Resources for Your Legal and Procurement Teams

    Webinars   February 16, 2021  

    Marketing technology has been identified as an essential component of helping marketers manage business transformation. In this webinar, learn about new tools that can help secure substantially better value out of your martech investment, drive growth, and eliminate waste.

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  • What the Priorities of the Biden Administration Will Mean for Marketers

    ANA Magazine   February 5, 2021  

    As the Biden administration takes charge, major brands are stepping up their efforts to educate the public about vaccinations and bracing for how the new tone in the nation’s capital will impact their overall marketing strategy.

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  • Update On Privacy and Data Regulations

    Event Recaps   February 2, 2021  

    Understand the latest changes to the regulations enforcing the California Consumer Privacy Act (CCPA); where things stand with the California Privacy Rights Act (CPRA), which was approved by the voters in November; and compliance issues surrounding both CCPA and CPRA, with a focus on recent ANA guidance for service providers.We'll also take a look at other regulations marketers should focus on.

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  • Brand Activation Legal Webinar: February 2021

    Event Recaps   February 2, 2021  

    Digital accessibility is not only the right thing to do — it’s mandatory. But how do you protect your brand from legal risk? Kris Rivenburgh, eSSENTIAL Accessibility's Chief Accessibility and Legal Officer, discussed what brands need to know about digital accessibility and the law.

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  • Martech and Procurement

    Event Recaps   February 2, 2021  

    As Martech growth continues, so too does the complexity of the related issues that arise from the implementation and integration of what are often disparate solutions. The ANA has built a solution to create a suite of legal documents to streamline procurement decisioning and the Martech procurement process to drive toward a more efficient evaluation and negotiation. In this session, we'll explore how these tools can help marketers secure substantially better value out of your Martech investment, drive growth, and eliminate waste.

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  • Marketing Procurement For Good Deep Dive Discussion

    Event Recaps   February 2, 2021  

    Building off her presentation at the 2020 ANA AFM Conference, Tracy Allery of Nestle USA, will lead a discussion on standards of principled sourcing for global agency relationships. We'll also discuss how to rid the profession of bad practices and how marketing procurement positively impacts on our industry. Come prepared to share!

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  • New ANA Agency Search and Selection Playbook

    Event Recaps   January 28, 2021  

    The agency search and selection process takes a lot of planning, meeting time, and strategic focus. The Agency Search and Selection Playbook is a four-part playbook — written exclusively for ANA members — covers all the stages of the agency search and selection process, including how it should be handled during times of national crisis such as a pandemic. Join us as the author of this new playbook guides us through the playbook, zeroing in on the common pitfalls and lessons learned.

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  • The Power of Supplier Diversity

    Event Recaps   January 26, 2021  

    Supplier diversity is part of the “trifecta,” alongside diversity and inclusion and multicultural marketing. According to a recent ANA report, 75 percent of members have a supplier diversity strategy for the organization overall; 40 percent have a supplier diversity strategy specifically for marketing/advertising. This report is unique given its perspective on marketing, which may be the last uncharted territory for supplier diversity professionals. It provides an understanding of the benefits, challenges, spend, goals, and measurement of supplier diversity.

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  • Diverse Suppliers for Marketing and Advertising

    Event Recaps   January 26, 2021  

    Finding diverse suppliers for marketing and advertising services is a challenge. When ANA issued its report in May, we committed to a deeper dive into supplier diversity, and specifically promised to curate a list of diverse suppliers that work in our industry. In June, our initial list of certified diverse suppliers was released. Also in June, ANA/AIMM, published an open letter titled, “ANA/AIMM Commitment to Equality, Inclusion, and Systemic Change.” The letter called for the development of an equitable creative supply chain through strategic investments in agencies, broadcasters, suppliers, and producers owned or run by Black, Hispanic, Asian, Indigenous, and LGBTQ+ people, and people with disabilities. In December, the most recent list of Certified Diverse Suppliers for Marketing and Advertising was issued, totaling 186 companies. This session will provide an update on our initiative to identify diverse suppliers for marketing and advertising.

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  • Marketing in a Cookie-less World

    Ask the Expert Answers   January 20, 2021  

    ANA’s Ask the Expert research service answers the question, “How are marketers leveraging data without cookies?"

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  • Brand Activation Legal Committee: January 2021

    Event Recaps   January 18, 2021  

    For January’s meeting, attorneys from Barnes & Thornburg provided updates on recent false advertising cases, NAD matters, and FTC activity.

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  • What’s in Store for Marketers Once Cookies Bite the Dust?

    ANA Magazine   January 15, 2021  

    The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

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  • CCPA/CPRA Compliance

    Webinars   January 12, 2021  

    In this webinar, representatives from Venable discussed recent changes to the regulations enforcing the California Consumer Privacy Act (CCPA), where things stand with the California Privacy Rights Act (CPRA), and compliance issues surrounding both CCPA and CPRA.

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  • Brand Activation Legal Webinar: December 2020

    Event Recaps   December 17, 2020  

    For December’s meeting, Edward B. Chansky and Erica L. Okerberg from Greenberg Traurig, LLP discussed how anti-wagering and gambling laws create challenges for online games regardless of skill.

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  • A Diversity Report for the Advertising/Marketing Industry

    Event Recaps   December 14, 2020  

    In mid-November ANA released its third annual diversity report for the advertising/marketing industry. The report, based on three separate studies among ANA members, concludes that women overwhelmingly comprise the bulk of the marketing industry's workforce and at the senior leadership level, female representation is now likely at an all-time high. However, ethnic diversity continues to be poor, especially for African-American/Black and Hispanic/Latino. This session will dive into the detailed findings of the report and also cover action steps offered by ANA members that have helped their companies improve diversity within their marketing departments.

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  • Innovate Or Die: The Choices Legacy Brands Must Make

    Event Recaps   December 11, 2020  

    Suitcases, eyeglasses, razors, mattresses. While these products aren't new to the market, an explosion of direct-to-consumer entrants have brought disruption to these categories and the legacy brands within them. So why would a 150-year-old brand jump into the clutter and make a new play for market share? Simmons (Serta Simmons Bedding LLC) threw out the rule book and blew up its brand across every level – including product design, pricing, packaging, retail channels, brand identity, and advertising – to re-launch its oldest mattress brand on the newest social platforms to the youngest purchasers. The reimagined Simmons is an experiment in legacy brand innovation, and survival. Learn how radical creativity is the right path forward for legacy brands.

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