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  • Role of Self-Regulation in the Digital Ad Space

    Industry Insights   July 1, 2021  

    Self-regulation and ethical marketing are at the core of building consumer trust and loyalty. This ethics update focuses on key consumer marketing issues to highlight the ethical standards of applicability and to assure best practices are communicated and followed.

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  • ANA Legal Webinar: NAD Discussion with NAD and Davis Wright Tremaine LLP

    Webinars   June 17, 2021  

    In this webinar, speakers from Davis Wright Tremaine LLP took stock of NAD’s SWIFT and Complex tracks, its partnership with Facebook, recent NAD cases that broke new ground, and speculation about the future of self-regulation.

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  • Advertisers Must Get on the Right Side of Privacy

    Forward   June 10, 2021  

    Brands and organizations already know that walled gardens have exploited and distorted privacy for their own ends. On the open web, the choice is up to marketers whether they’ll do the same. Cutting corners and seeking loopholes around privacy principles will only further undermine consumer trust.

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  • Marketing in a Cookie-less World

    Ask the Expert Answers   January 20, 2021  

    ANA’s Ask the Expert research service answers the question, “How are marketers leveraging data without cookies?"

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  • What’s in Store for Marketers Once Cookies Bite the Dust?

    ANA Magazine   January 15, 2021  

    The demise of third-party cookies provides marketers with an opportunity to be more transparent with consumers and recalibrate their methods of measurement.

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  • Emerging Challenges in the Use of Location Data

    Event Recaps   November 18, 2020  

    Location Sciences described some emergent challenges to marketers’ use of location data.

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  • AIMM in 2020: It’s Time for Brands to #SeeAll

    Event Recaps   November 17, 2020  

    In 2020, ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) ignited the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.

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  • AIMM in 2020: It’s Time for Brands to #SeeAll

    Session Videos   November 17, 2020  

    In this video learn how ANA’s Alliance for Inclusive and Multicultural Marketing (AIMM) is igniting the advertising and marketing industry with bold demands for diversity, equity, and genuine inclusion.

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  • Developments in Self-Regulation at the National Advertising Division

    Event Recaps   November 4, 2020  

    Lawyers from Reed Smith discussed some new processes that have been established for bringing challenges to misleading advertisements through the National Advertising Division.

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  • The Power of Data: An Adobe Report on the State of Consumer Data

    Knowledge Partners   September 21, 2020  

    Adobe shared insights on global attitudes related to the use of data for the development of digital experiences.

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  • An Introduction to PRAM

    Event Recaps   September 15, 2020  

    Representatives of the ANA and Venable discussed the Partnership for Responsible Addressable Media (PRAM), which was launched in August 2020 as a collaborative effort of the leading advertising trade associations and companies representing every sector of the global advertising industry.

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  • Print Manifesto

    B2 Awards   September 1, 2020  

    The Conscious Advertising Network created six manifestos promoting ethical advertising.

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  • Brands’ Legal Obligations When Using Influencers

    Session Videos   August 20, 2020  

    In this video, ECCO USA and Pierce Atwood LLP share best practices in mitigating the various reputational and legal risks associated with influencer campaigns.

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  • Brands’ Legal Obligations When Using Influencers

    Event Recaps   August 20, 2020  

    In this session, ECCO USA and Pierce Atwood LLP share best practices in mitigating the various reputational and legal risks associated with influencer campaigns.

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  • Brand Activation Legal Committee: April 2020

    Event Recaps   April 23, 2020  

    For April’s meeting, a presentation from Frankfurt Kurnit Klein & Selz included a discussion of recent FTC developments, Lanham Act and class action false advertising updates, NAD/NARB updates, privacy developments.

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  • TV Licensing — Will You Be In?

    ECHO Awards   March 2, 2020  

    TV Licensing’s direct mail campaign intended to provoke a response from households in the U.K. that had not purchased a legally mandated TV license.

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  • The DAA’s New CCPA Opt-Out Tool

    Event Recaps   January 22, 2020  

    Following the enactment of the California Consumer Privacy Act, Digital Advertising Alliance (DAA) Executive Director Lou Mastria explained how the DAA offers resources to California consumers for preventing the sale of their personal information to companies.

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  • California’s Data Privacy Law Stirs Uncertainty for Marketers

    ANA Magazine   January 3, 2020  

    California’s data privacy law is a sea change for brands, enabling consumers to opt out of data sales and compelling marketers to track down any party to whom it has sold that consumer’s data during the preceding 90 days.

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  • Key Data Privacy Challenges for Email and Digital Marketing

    Session Videos   April 26, 2019  

    In this video, A panel of experts explored the nature of data privacy regulations and the best ways of discharging the responsibilities that they impose on marketers.

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  • Key Data Privacy Challenges for Email and Digital Marketing

    Event Recaps   April 26, 2019  

    A panel of experts explored the nature of data privacy regulations and the best ways of discharging the responsibilities that they impose on marketers.

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