search results

Search returned: 474 document(s).

  • Channeling TV

    ANA Magazine   January 10, 2017  

    New findings show TV is still the most trusted, and most viewed, medium out there.

    view
  • Is Trans Kind?

    Internationalist Innovation in Media   January 9, 2017  

    Airbnb supported its mission of inclusivity by releasing a trans-friendly TV spot in honor of Caitlyn Jenner winning the Arthur Ashe Courage Award at the ESPYs.

    view
  • Blackout

    Internationalist Innovation in Media   January 9, 2017  

    Chevrolet created a disruptive Super Bowl ad campaign to promote its 2015 Colorado mid-sized vehicle with built-in Wi-Fi.

    view
  • The Forever Home Stories

    Internationalist Innovation in Media   January 9, 2017  

    Purina shifted Australians’ view of animal shelter adoptions and perceptions of its brand with a video series.

    view
  • Suelta La Sopa Novela

    Internationalist Innovation in Media   January 9, 2017  

    AT&T partnered with Telemundo for a social media campaign that let telenovela fans engage with their favorite shows.

    view
  • The Reach of College Football is Formidable and its Viewers Have Buying Power

    Nielsen   December 29, 2016  

    A Nielsen study found that college football reaches both educated and affluent audiences, giving luxury brands an opportunity to reach a new segment.

    view
  • Just How Many Viewers Does Seasonal Programming Reach over the Holidays?

    Nielsen   December 15, 2016  

    A Nielsen study found that last year’s holiday-themed programming reached more than 217 million viewers — over 85 percent of all U.S. households — between Thanksgiving and New Year’s Eve.

    view
  • Big Box Merchandisers Have a Healthy Share of Ads During the Holidays

    Nielsen   December 8, 2016  

    In a crowded advertising space, it is imperative for mass merchandisers to reach consumers and get the best bang for their buck during the holiday season.

    view
  • Why Improving the Customer Experience Matters

    Event Recaps   December 6, 2016  

    Gogo shared how improving its customer experience led to success for the brand.

    view
  • Salt of the Earth

    Multicultural Excellence Awards   December 1, 2016  

    Fiat Chrysler’s Ram pickup trucks developed a TV campaign that spoke exclusively to Hispanics.

    view
  • Developing Aggressive Marketing Campaigns in a Hyper-risk World

    Public Videos   November 10, 2016  

    Learn why counsel should give their marketing clients room to take risks in order to stay competitive.

    view
  • Developing Aggressive Marketing Campaigns in a Hyper-risk World

    Event Recaps   November 10, 2016  

    Lawyers from Kimberly-Clark and DIRECTV discussed their strategies for dealing with claims during aggressive ad campaigns.

    view
  • Why Some Media Plans Fail

    Nielsen   November 8, 2016  

    Nielsen found that there can be too much of a good thing when it comes to reaching your audience.

    view
  • The Evolution Will Be Addressed

    ANA Magazine   November 7, 2016  

    Reports of TV advertising’s death are greatly exaggerated. Addressable TV is the next step in mass marketing to consumers; here’s a look at what it means for finding the right audience, measurability, and more.

    view
  • Diverse Content Is Driving Increased Ad Spend

    Nielsen   November 2, 2016  

    Advertising spend on broadcast TV with predominantly African-American audiences increased 255 percent between 2011 and 2015.

    view
  • TouchPoints

    B-to-B Marketer   October 26, 2016  

    Jim Speros on creativity and courage; using improv to improve brand communications; challenges to the success of native content; and more.

    view
  • Infographic: Right Ad, Right Moment, Right Audience

    Knowledge Partners   October 20, 2016  

    DISH Media Sales created an infographic to explain how addressable TV can deliver the right ad to the right household at the right moment.

    view
  • Key Insights and Best Practices for TV Audience Targeting

    Event Recaps   October 5, 2016  

    Jeff Storan, VP of product marketing at Simulmedia, discussed how applying rigorous data to TV programming can help marketers better define their target audiences.

    view
  • Key Insights and Best Practices for TV Audience Targeting

    Webinars   October 5, 2016  

    In this webinar, Jeff Storan, VP of product marketing at Simulmedia, discussed how applying rigorous data to TV programming can help marketers better define their target audiences.

    view
  • Allstate Social Savvy Burglar

    Effie Awards   October 5, 2016  

    Allstate used social media, where oversharing can put people's homes at risk of burglary, to prove the power of social opportunism and reframe home insurance as protection from this modern risk.

    view

1234567 >>  Last (24)