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  • Delivering Experiences Consumers Will Love

    Forward   August 4, 2020  

    What can a brand do to differentiate itself and deliver exceptional customer experiences? It starts with connecting data and getting it into an actionable state. Here are four capabilities marketing organizations need to develop insights and take action.

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  • Advertising In the Time of COVID-19

    Forward   July 14, 2020  

    As time goes on and consumers get conditioned to a “new normal,” they will likely become increasingly open to hearing promotional messages from brands and organizations. They may also welcome some light-hearted advertising, as a break from a stressful environment.

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  • Balancing Linear TV and OTT Advertising in a Topsy-Turvy Market

    Forward   July 7, 2020  

    The coronavirus pandemic has clouded the future of programming, making it difficult for marketers to find strategies that inspire confidence. But there is good news. With a surge in video viewing, lower ad prices, and improvements in targeting and measurement, taking a data-driven approach to linear TV can grant marketers the flexibility, targeting precision, and accountability they need at precisely this moment.

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  • The Transformation of TV

    Insight Briefs   June 30, 2020  

    This Insight Brief discusses the ways advertisers and content creators are leveraging TV today. What was once a broadcast medium that shared one message to a large audience, TV is now capable of so much more including targeted ads and content that facilitates viewer engagement.

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  • Media Transformation and Changing the Timing of the Television Upfront

    Webinars   June 25, 2020  

    Leaders from the ANA Media Advisory Board discussed the upfront as well as other ideas for media transformation and reform.

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  • Insights on Shifting Viewing Behavior and Show Discovery

    Webinars   June 22, 2020  

    Xandr shared new insights on what viewers are watching now, while addressing the shifts in viewing behavior, including bingeing and on-demand viewing, that have emerged over the last few months.

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  • Three Ways for Marketers to Extract More Value from Video Content

    Forward   June 18, 2020  

    To bolster and exceed their ROI goals, marketers need systems and processes to enable their teams and partners to leverage video assets without any friction or slowdowns.

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  • Reputation, Relevancy, and Response: Adjusting Advertising in 2020

    Event Recaps   June 11, 2020  

    Lincoln Financial Group shared some of the ways in which it changed its 2020 marketing plans in response to COVID-19.

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  • Next Generation of TV (OTT, Advanced TV) - Critical Components Impacting Cross-Media Measurement

    Webinars   June 2, 2020  

    The MRC described its standards and guidance on OTT and advanced television measurement practices and provided critical insights for what to seek among measurement partners (for example Nielsen, Samba, Alfonso, Innovid, and Google).

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  • Q1 2020 Video Benchmarks from Extreme Reach

    Knowledge Partners   May 28, 2020  

    Extreme Reach’s latest report reveals a shift in the share of video ads served to CTV (vs. mobile, tablet and desktop) and takes an early look at CTV share of impressions for Q2.

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  • Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands

    Knowledge Partners   May 19, 2020  

    In this eBook, TVSquared shares its analysis of nearly 200 auto brands that advertise on TV.

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  • eBook: Demystifying Streaming in the New TV Era

    Knowledge Partners   May 19, 2020  

    In this eBook, TVSquared debunked some of the most common OTT myths and gathered perspectives from leaders across the industry on how streaming is shaping the new era of TV advertising.

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  • They’re Just Not That Into You

    Forward   May 19, 2020  

    The long-held industry belief that TV, CTV, and digital video would eventually converge, as the adoption of streaming devices grew and cord-cutting and cord-stacking behavior accelerated, is happening much faster than originally anticipated. A new study from Innovid explores best practices for brands looking to optimize personalized CTV ads.

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  • Love Avocados and Pets? Here's the Connection

    REGGIE Awards   May 16, 2020  

    Avocados From Mexico used IBM’s Watson to target an audience who loved both avocados and dogs and to encourage pet adoption.

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  • What Do Michael BublĂ© and bubly Have in Common?

    REGGIE Awards   May 16, 2020  

    For its second year in the market, sparkling water brand bubly brought its playful message to advertising’s biggest stage.

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  • A Very Brady Renovation, HGTV Style

    REGGIE Awards   May 16, 2020  

    HGTV created a show that followed the renovation of the Brady Bunch house featuring the actors who had originally played its occupants.

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  • Joint Policy Committee Update Regarding Commercial Production During Covid-19

    Event Recaps   May 12, 2020  

    The Joint Policy Committee’s Chief Negotiator discussed some of the challenges commercial production is facing due to the Covid-19 global pandemic.

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  • Production Management During and After Covid-19

    Event Recaps   May 12, 2020  

    Commercial production companies are experiencing rapid change due to the Covid-19 global pandemic.

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  • A New Era of Personalization: Global Video Benchmarks Report

    Knowledge Partners   May 5, 2020  

    Innovid analyzed global impressions from the previous 12 months across more than 600 advertisers to uncover the critical video campaign performance trends marketers need to build successful strategies.

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  • Principal Buying

    Event Recaps   May 5, 2020  

    In this session, Reed Smith will educate ANA Media Leadership Committee members on agent vs. principal buying and provide perspective on how this effects transparency on media planning and buying.

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