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  • Marketers Adjust As Digital Ad Spending Surpasses Traditional for First Time

    ANA Magazine   May 15, 2019  

    Digital’s expanding influence means marketers have to be much more agile when it comes to where to allocate their precious media dollars. But one size seldom fits all.

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  • Left to Your Own Devices: Understanding Consumption In Today’s Connected World

    Knowledge Partners   May 15, 2019  

    A detailed overview of device consumption with a focus on TV viewing and connected device usage.

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  • The Connected TV Surge Will Power Personalization in 2019

    Forward   April 25, 2019  

    New research from Innovid on the rise of connected TV reveals interrelated trends that will be critical to driving video advertising forward and will have major implications for advertisers. Here’s a closer look at those insights and what they mean for marketers advertising on CTV.

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  • How to Use Audience Data Like Today’s Masters of TV Advertising

    Forward   April 23, 2019  

    The death of TV has been greatly exaggerated. In fact, TV is more vibrant and more watched than it's ever been in its life. However, it’s also a far more complex medium than it’s ever been, and that creates a major challenge for brands trying to reach the right audiences. Here’s how the masters of TV advertising use technology, strategy, and know-how to build effective campaigns in the new golden age of television.

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  • The Evolving Role of the Celebrity Spokesperson

    ANA Magazine   April 19, 2019  

    Celebrities still hold sway over the purchasing decisions of their fans, but influencer marketing is changing the nature of that relationship, and deepening exposure of celebrities’ online lives is creating brand safety issues marketers must learn to navigate.

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  • Five Emerging Marketing Trends That Will Matter Even More in the Future

    ANA Magazine   April 17, 2019  

    In this presentation, we cover five emerging marketing trends that are worth marketers’ attention now, because their importance will only become magnified in the future.

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  • New Horizons for TV Advertising

    Event Recaps   April 16, 2019  

    As connected TV usage grows, new opportunities for personalized advertising are becoming available to marketers.

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  • Empower Your Advertising Strategy by Tapping into the Top Three Industry Trends

    Webinars   April 11, 2019  

    This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.

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  • Trends for Marketers to Watch

    Event Recaps   April 11, 2019  

    LUMA Partners’ Terry Kawaja discussed three trends relevant to marketers: The success of direct-to-consumer brands, the enrichment of the marketing capabilities offered by media publishers, and the rising need for more attentive stewardship of first-party data.

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  • Trends for Marketers to Watch

    Session Videos   April 11, 2019  

    In this video, LUMA Partners’ Terry Kawaja discussed three trends relevant to marketers: The success of direct-to-consumer brands, the enrichment of the marketing capabilities offered by media publishers, and the rising need for more attentive stewardship of first-party data.

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  • Data-Driven Television

    Session Videos   April 10, 2019  

    In this video, the CEO of AT&T’s advertising business answered questions about the future of television advertising.

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  • Data-Driven Television

    Event Recaps   April 10, 2019  

    The CEO of AT&T’s advertising business answered questions about the future of television advertising.

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  • Taco Bell Invests in Media to Build its Business

    Public Videos   April 10, 2019  

    Taco Bell uses a single view of audiences as a North Star in working with media partners.

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  • Taco Bell Invests in Media to Build its Business

    Event Recaps   April 10, 2019  

    Taco Bell shared its perspective on media and its important role in contributing toward business outcomes.

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  • OTT: Definitions, Benefits, and Drawbacks

    Event Recaps   April 10, 2019  

    Tyson discussed some of the benefits and drawbacks that OTT media services present to marketers.

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  • Hitting All the Right Notes

    ANA Magazine   April 3, 2019  

    Music can make or break an ad — both in terms of conveying the brand’s message and connecting with an audience. Here’s how to make sure your ad spots sing.

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  • Address for Success: How Addressable TV Delivers Full-Funnel Outcomes

    Knowledge Partners   March 29, 2019  

    This comprehensive, straightforward guide for marketing professionals at all levels provides an overview of the Addressable TV marketplace and features 13 case studies demonstrating the effects of addressable TV campaigns on business outcomes across the purchase funnel.

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  • What Marketers Need to Know About Addressable TV

    Event Recaps   March 29, 2019  

    Television consumption habits have changed, and brands can use addressable TV to create a relevant presence on the medium that now lives across multiple screens.

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  • Purchasing TV Ads in a Post-Digital Age

    Forward   March 28, 2019  

    A data-first TV strategy, involving software and automation, is the most effective way for marketers to increase the precision of their investments and reach their ideal customer at scale.

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  • IFC: "Always On, Slightly Off" on Social Media

    Event Recaps   March 14, 2019  

    Comedy TV channel IFC uses social media to capitalize on fans’ love of its offbeat programming with help from digital agency GLOW.

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