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  • The CPG Guide to CTV

    Knowledge Partners   September 27, 2022  

    Consumer behavior is changing at an unprecedented speed. And this velocity creates new challenges for CPG brands. Notably, brand loyalty is shifting, reach is disaggregated across channels, consumers are preferring ecommerce shopping, and their ROI is growing increasingly difficult to quantify.

  • Bridging the Gap Between Linear and Addressable TV

    Forward   September 27, 2022  

    Did General Motors sell vehicles based on TV ads delivered to the right audiences at levels that indicate a positive ROI? An audit of its campaign efforts on linear TV and addressable TV formats reveals the answer.

  • Bolster Your Mission by Leveraging CTV

    Webinars   September 21, 2022  

    In this webinar, learn from two leading nonprofit organizations as they share how their organizations utilized the emotional connection of television to track and improve ROI to support their missions.

  • Avocados from Mexico and its Approach to Super Bowl Advertising

    Event Recaps   September 16, 2022  

    Avocados from Mexico described its approach to Super Bowl campaigns.

  • The Ad Break the BHF Never Expected to Be In

    Internationalist Innovation in Media   August 29, 2022  

    A health scare involving Danish soccer star Christian Eriksen prompted the British Heart Foundation (BHF) to create an ad promoting CPR education and its "How to Save a Life" website, aired during coverage of Euro 2020 games.

  • Maker’s Mark and Roku Team Up to Give Consumers Some Much Needed “Me Time”

    Internationalist Innovation in Media   August 26, 2022  

    With the goal of creating a deeper connection with consumers and becoming a crucial part of their me-time ritual, Maker’s Mark launched The Show Next Door, a modern-day Mr. Roger’s Neighborhood for adults, hosted by comedian Randall Park and streamed on the Roku Channel.

  • ŠKODA: Giving Electric Vehicle Launches a Bit of PU-RR and GR-RR

    Internationalist Innovation in Media   August 26, 2022  

    ŠKODA used two robots in a cross-media campaign designed to promote its new all-electric SUV, the ŠKODA ENYAQ iV.

  • Reimagining TV Across Screens, Platforms, and Currencies

    Forward   August 16, 2022  

    While many advertisers have quickly adapted to meet viewers on a range of screen types, the TV industry has taken arguably longer to catch up — especially when it comes to currency and, more broadly, measurement. Even though incumbent panel-based approaches have held on, scrutiny continues to swell as buyers and sellers reckon with the incumbents' inability to keep pace in the heavily fragmented TV landscape.

  • CTV Runs on Targeting: The Data-Driven Strategies You Need to Know

    Event Recaps   August 9, 2022  

    Nonprofits need to meet their potential donors where they are – watching CTV. Richard Geiger from Data Axle walks through the sophisticated targeting that makes this channel truly unique and explores how nonprofits can build out high-converting audiences through effective modeling and segmentation techniques.

  • Television Isn’t as Expensive as You Think — Test CTV

    Conference Sessions   August 9, 2022  

    In this video, hear from Save the Children’s Nicole Clemente and Connected TV expert Janet Tonner of Moore as they explain how CTV works, how you can get started, and some real-world examples.

  • The State of CTV Advertising Mid-Year 2022 Report

    Knowledge Partners   July 27, 2022  

    TVision’s state of CTV advertising report provides statistics on major CTV platforms and discusses what companies like Netflix and Disney+ adding ad-supported tiers of service could mean for advertisers.

  • Changing Perception — Tapping into Entertainment Marketing to Navigate Cannabis Censorship

    Event Recaps   July 12, 2022  

    Weedmaps discussed how it worked with Wheelhouse Labs to destigmatize the legal cannabis industry.

  • How EY Drove Consideration Through Unexpected and Lighthearted Collaboration

    B2 Awards   July 10, 2022  

    EY created a TV ad featuring highly unexpected, lighthearted stories demonstrating the brand’s ability to transform and grow businesses in the digital age.

  • The Role of Attention Metrics in the Changing TV Measurement Ecosystem

    Conference Sessions   June 29, 2022  

    In this session, learn how attention has emerged as a viable metric as the television industry looks to alternative currencies to effectively value inventory across linear and CTV.

  • The Outlook for Identity in the Advanced TV Ecosystem

    Webinars   June 29, 2022  

    In this webinar, Winterberry explored how identity is evolving and going to continue to evolve in the converging, yet fragmented landscape of linear and connected TV.

  • The State of CTV Advertising 2021

    Knowledge Partners   June 22, 2022  

    TVision shares insight on the landscape of CTV including a review of top-ad supported apps for engagement and brands that best capture attention on CTV.

  • TVision Spring 2022 Co-Viewing Report

    Knowledge Partners   June 16, 2022  

    TVision issued a report featuring insights on co-viewing metrics for brands.

  • What Advertisers Need to Know About the AVOD Revolution

    Industry Insights   June 15, 2022  

    News of Netflix’s Q1 and expected Q2 subscriber loss reverberated through the media world last month, prompting a flurry of speculation as to what this reversal of fortune forebodes for the rest of the TV landscape. Among the many implications discussed, one point of consensus quickly emerged: Subscription fatigue is real — and the fallout is ushering in a transition of power from subscription video-on-demand (SVOD) to advertising-based video-on-demand (AVOD) models.

  • The Importance of Perspective in TV Advertising

    Industry Insights   June 9, 2022  

    It’s not easy to be a brand marketer in 2022. The speed of evolution and change in the media industry has created an environment where marketers are constantly forced to learn new processes, understand new technologies, and try new approaches.

  • CTV, OTT, OLV, and You!

    Conference Sessions   June 9, 2022  

    This video explores the definitions and uses of Connected TV, Over The Top, and Online Video, along with use cases and measurement options.