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  • Taking a Bite out of Super Bowl Advertising

    ANA Magazine   January 17, 2020  

    With 68 percent of U.S. homes owning pets, viewers of the Puppy Bowl and other animal-related programming are highly engaged, and often extend the conversation via their social channels.

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  • Altuve Quits

    Multicultural Excellence Awards   January 15, 2020  

    DIRECTV set out to reach Hispanics with the message of its “Quit Cable” campaign using an execution that featured famous Hispanic baseball player José Altuve.

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  • Growing Giving Series: No Kid Hungry

    Greater Good   December 30, 2019  

    Working to eliminate childhood hunger in America, No Kid Hungry launched a successful summer campaign to raise broad awareness of free meal programs for kids in need. Learn how the campaign came about, the challenges, the actions, and the results.

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  • Q3 2019 Video Benchmarks Report from Extreme Reach

    Knowledge Partners   December 20, 2019  

    Extreme Reach’s latest report reveals relatively stable trends this year in how marketers are using digital video to build business.

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  • Brands in Crisis: Changing Perceptions Through TV Advertising

    Knowledge Partners   December 20, 2019  

    VAB’s marketer’s guide 2019 provides five ways for brands to successfully navigate through a crisis.

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  • The Young and the Textless

    ANA Magazine   December 13, 2019  

    Alphas may be little in size, but their influence on their parents’ purchasing behavior is growing by leaps and bounds.

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  • Promoting a New Product and New Ways of Measuring Performance

    Event Recaps   December 12, 2019  

    OtterBox described its approach to promoting a new product in a crowded marketplace while the dating app Hinge and Ally Bank described their distinctive approaches to evaluating the effectiveness of their own marketing efforts.

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  • Branded Content Series: Advertising Without Advertising

    Event Recaps   December 12, 2019  

    A reality show about the behind-the-scenes workings of the Mohegan Sun helped the casino and resort connect with guests in new ways.

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  • New Impressions for Local TV Are Key to Succeeding in a Multiplatform Universe

    Forward   December 10, 2019  

    With an impressions-based ad model, marketers will be able to more easily include local broadcast TV in cross-platform campaign planning — and more quickly assess performance.

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  • Launching Video Campaigns That Can Measure Up

    Forward   November 21, 2019  

    The OTT product is essentially defined by the content available, and new OTT services are using popular historical content and trending content creators to build their viewership. It’s creating opportunities — and obstacles — for brands. Marketers looking to get the most from their video advertising campaigns need to make sure they have the right set of metrics in place.

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  • Building to Scale: 2020 Video | The Value of Addressable TV and OTT

    Webinars   November 21, 2019  

    What is the best way for brands to buy across platforms and devices? This webinar explored the value of Addressable TV and OTT and why buyers need to consider both when purchasing video inventory.

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  • Think Outside the Brand

    Event Recaps   November 15, 2019  

    PepsiCo described some of its marketing efforts around cultural moments that included the Super Bowl, summer, fall football, and the holidays.

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  • The Google ID Is Gone, Now What?

    Forward   November 12, 2019  

    Without the Google ID, marketers need to find new ways to build datasets to drive personalized marketing campaigns across multiple devices. Here are three obstacles and the priorities marketers must face in dealing with the massive shift the ID’s absence leaves behind.

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  • Ten Trends from the United States Multicultural Media Forecast 2019

    Event Recaps   November 7, 2019  

    PQ Media shared recent findings on the state of multicultural media.

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  • Universal Kids’ American Ninja Warrior Junior

    Smarties Awards   November 7, 2019  

    Sabio aimed to drive awareness and build excitement for the television series premiere of American Ninja Warrior Junior.

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  • Monty’s Wicket Warnings

    Smarties Awards   November 7, 2019  

    To enhance viewership of cricket, Foxtel capitalized on AI technology to create a “predictive commentator” that alerted fans when critical moments were poised to emerge in the course of a 30-hour match.

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  • Do What You Can’t Jimmy Fallon

    Smarties Awards   November 7, 2019  

    To show off the most innovative features of Samsung’s latest smartphone, the brand had Jimmy Fallon film an episode of his late night talk show on it.

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  • Ten Trends from the United States Multicultural Media Forecast 2019

    Session Videos   November 7, 2019  

    In this video, PQ Media shared recent findings on the state of multicultural media.

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  • Q2 2019 Video Benchmarks Report from Extreme Reach

    Knowledge Partners   November 6, 2019  

    Extreme Reach’s latest report shares CTV metrics for two advertising verticals: automotive and direct-to-consumer (DTC).

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  • Supporting the "Buy Black Movement": aspireTV’s Approach

    Event Recaps   November 6, 2019  

    aspireTV described its efforts to support black entrepreneurs.

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