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How Ad Agencies Can Better Source and Nurture Talent
Industry Insights July 5, 2022The Great Resignation has challenged businesses across industries, and the media vertical is no exception. Agencies and holding companies are struggling to source and retain talent, leading some to question whether there are enough skilled candidates to go around.
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Ageism in Marketing Is a Problem — Let’s Fix It
Industry Insights June 30, 2022Ageism in marketing has been a problem for a long time. Really think about it. When was the last time you really saw older people in ads (that weren’t specifically geared toward aging)? You know, ads where older people are portrayed as themselves, living their lives, joyously?
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The New CMO Toolkit, with Katie Klumper of Black Glass Consulting
Marketing Futures June 27, 2022Katie Klumper of Black Glass Consulting discussed the most common challenges CMOs face, explained why they and other members of the C-suite don’t always see eye to eye, and shared the new skill set every marketing leader needs to master.
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Do Marketers Have an Emerging Ally in the C-Suite?
ANA Magazine June 24, 2022A growing number of brands, including Edelman, the Minnesota Timberwolves, and Volkswagen, are hiring chief experience officers. The moves come as tolerance for a bad or mediocre consumer experience continues to plummet, with more than half of brands reporting that those who are dissatisfied with the company will switch brands, per a recent survey.
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How to Recruit and Retain Diverse Marketing Talent
Industry Insights June 23, 2022Amid rapidly changing demographics in the U.S. and the mainstreaming of diversity equity and inclusion is a growing responsibility on marketers to broaden their horizons to have the kind of workforce that will more accurately reflect what the country looks like now and will look like in the years ahead.
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4 Marketing Leaders on Hiring and Retaining Talent
Industry Insights June 21, 2022In a complicated and ever-changing time for marketers, retaining and hiring talent can be difficult. Meeting the cultural and technological needs of consumers can feel overwhelming, but it doesn’t have to be. Leading with empathy and agility can help set a team up to be able to have the confidence to test and learn — and learn from insights.
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Trends in the Data Science Job Market and What Employers Want
Event Recaps June 16, 2022Speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.
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Trends in the Data Science Job Market and What Employers Want
Session Videos June 16, 2022In this video, speakers from St. Jude Children’s Research Hospital and Smith Hanley Associates discussed trends in data science and the analytics job market, and what employers are seeking.
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Why Advertising Talent is Resigning and How Agencies Can Buck the Trend
Industry Insights June 13, 2022WorkReduce, which helps connect advertising talent with open roles, has heard this often over the past year. Many agencies and holding companies have seen staff leaving in droves and many have been unable to keep up with talent demands to sustain business growth.
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Embracing Gender Fluidity in Advertising Internally & Externally
Industry Insights June 2, 2022While many brands are embracing LGBTQ+ inclusivity in their marketing, tackling gender nonconformity authentically can still present a challenge or missed opportunity for some. However, this is a necessity for brands existing in the now and moving into the future gracefully.
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How Successful CMOs Are Innovating Their Brands for a New Consumer Mindset
Webinars June 2, 2022In this webinar, Dirk Herbert, Chief Strategy Officer dentsu Americas, presented key findings from the 2022 dentsu CMO Navigator — an ongoing study surveying marketing leaders in the U.S. and Canada to find out how they navigate change and future-proof their brands for what’s coming next.
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Don't Let Turnover Damage Your Brand’s Data Strategy
Industry Insights June 2, 2022Brands are aware of the need to be first-party data-driven, yet many of their data strategies have not progressed far enough in this direction. Google’s plans to end third-party cookie support have put brands on the clock. The larger privacy trend, of which cookie deprecation is just one component, should have brands exploring solutions that will allow them to maintain and evolve their marketing data strategies with the changing times.
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5 Inspiring Quotes on LGBTQ+ Inclusive Marketing
Industry Insights June 1, 2022Inclusive marketing is crucial to successful campaigns. Consumers need to feel seen, and to feel seen, the storylines and emotional arcs in ads have to be inclusive of all demographics, backgrounds, and lifestyles.
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These Campaigns Genuinely Portray the LGBTQ+ Community
Industry Insights June 1, 2022A truly powerful campaign that sheds light on human experience and tugs are our emotions from a deep, vulnerable place is no easy task. This is especially true when marketers want to tell stories authentically and not just rely on stereotypes.
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Are Marketing and Sales Becoming Obsolete? How the Unified Commercial Engine Redefined Sales and Marketing Alignment
Session Videos May 25, 2022In this video, team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.
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Are Marketing and Sales Becoming Obsolete? How the Unified Commercial Engine Redefined Sales and Marketing Alignment
Event Recaps May 25, 2022Team leaders from Smart Technologies discussed their approach for a company-wide reorganization effort, shared some key tips, and outlined the impressive results they’ve been able to achieve by doing so.
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Women Who Are Shaping and Leading B2B Marketing
Session Videos May 24, 2022In this video, get inspired by top B2B marketers — who happen to be women — on elevating the industry and what it takes to be a success.
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Marketing Operations: From Misfits to Modernizers, Orchestrators, Psychologists, and Scientists
Public Videos May 24, 2022With the growing digitalization of the customer experience, marketing operations needs to be a cross-functional partner.
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Women Who Are Shaping and Leading B2B Marketing
Public Videos May 24, 2022Paying attention to detail and good listening skills are key to breaking through the glass ceiling in B2B marketing.
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To Spur Change, CMOs Need More Managerial Discretion
Industry Insights May 19, 2022CMOs cite a lack authority when their companies enter foreign markets, and they feel frustrated by the experience, according to a recent study. But chief marketers can play an instrumental role for brands that are expanding their global footprint — if senior management has the will to provide more managerial discretion.
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