Search Results for All Content (access may be restricted)

Search returned: 1325 document(s).

Result display is limited to 1000 documents. Continue to refine your search.
  • R3’s 7 Types of Modern Marketing Organizations

    Knowledge Partners   January 26, 2023  

    R3 shared seven different types of marketing organizations for modern brands.

    view
  • ANA In-House Agency Fact Book — 2023

    Research Reports   January 25, 2023  

    The ANA In-House Agency Fact Book highlights the structure, capabilities, and operations of in-house agencies at ANA corporate member companies.

    view
  • Best Practices for Portraying People with Disabilities in Advertising

    Ask the Expert Answers   January 24, 2023  

    How are brands depicting and including individuals with disabilities in their communications?

    view
  • Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks

    Knowledge Partners   January 18, 2023  

    This report from Extreme Reach leverages AI and machine learning, supported by human quality check, to scan and analyze ads across a range of diversity categories. The results provide the marketing industry DEI benchmarks, enabling the ability to set goals and more easily adopt accessibility practices within advertising.

    view
  • HRC: The Reality Flag for the LGBTQ+ Community

    Event Recaps   January 12, 2023  

    The HRC created “The Reality Flag,” an American flag with 29 stars stripped away — a stark symbol that exposes reality for LGBTQ+ Americans. Hear how this award-winning work came to be and lessons learned.

    view
  • Fostering a Safe Work Culture for LGBTQ+ Talent

    Event Recaps   January 12, 2023  

    Come Out to Work is raising awareness in the advertising, marketing, and communications industry by encouraging leaders to create work cultures where LGBTQ+ talent feel comfortable being out in the workplace.

    view
  • New Stage for B2B Advertising?

    Champions of Growth   January 9, 2023  

    Jim Habig, VP of Marketing at Linkedin Marketing Solutions, joins host Matthew Schwartz to talk about how B2B ad creative is changing, why there is less and less daylight between B2B and B2C marketing playbooks, and the kind of content B2B buyers are looking for when they go into purchasing mode.

    view
  • Onboarding Strategies to Make a Lasting Impression

    Knowledge Partners   January 9, 2023  

    Customer onboarding is the process of introducing your customers to your brand, products, and values—all while reinforcing the benefits of engaging with your brand. It should demonstrate how the brand can help customers solve a problem, reach a goal, or enhance their life.

    view
  • 5 Things That Should Guide Your 2023 Brand Strategy

    Industry Insights   January 5, 2023  

    The pandemic forced brands and business leaders to acknowledge just how little control they have over the direction and rate at which their enterprises evolve. Representing the single greatest impetus for forced evolution in modern times, COVID-19 pulled the tablecloth out from under all of us. Some shattered. Some tipped over. And some stayed standing, thanks to a surer footing and better position than their counterparts.

    view
  • The Top 5 Marketing Trends for 2023

    Industry Insights   January 5, 2023  

    It’s that time of year when we look into the crystal ball to get insight into trends that will impact the way business is done in the year ahead. From my perspective, I see an exciting trove of classics that when combined with newer iterations of AI and chatbots tech will really drive consumer connection. Let’s take a look.

    view
  • Marketing Organization: Teams and Structures

    Ask the Expert Answers   December 21, 2022  

    How are modern marketing teams structured?

    view
  • Disability Visibility in the Workplace

    Event Recaps   December 13, 2022  

    Disability inclusion in the workplace improves company culture. They can often provide fresh perspectives to goal setting and challenges that arise in any business.

    view
  • Will CMOs Face New Pressure to Prove Their Worth?

    ANA Magazine   December 9, 2022  

    As companies began to double down on their online marketing efforts due to the pandemic, newly hired CMOs were able to command higher salaries. But the calculus for CMO pay may be changing, as companies face a possible recession.

    view
  • How Mastercard Foundry Has Successfully Systematized Business Innovation

    Podcast Clips   December 9, 2022  

    Mastercard’s Cindy Chastain explains how Mastercard Foundry drives innovation for the Mastercard brand by relying on a collective of experts that is tasked with focusing on the future and determining areas rife with innovation opportunities across the company and the market at large.

    view
  • ANA 2022 Marketing Word of the Year: Inclusion

    Industry Insights   December 7, 2022  

    Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The 2022 winner Is “Inclusion.”

    view
  • Build a Rock Star Marketing Team That Gets Results and Crushes Your Employee Engagement Scores

    Event Recaps   December 7, 2022  

    Trane Technologies’ Portia Mount shared how she was able to reinvent marketing at the company, highlighting the key business partnerships she needed to forge, her process for evaluating where there were talent gaps, and her tips for developing stronger relationships with senior executives.

    view
  • Lack of Transparency Limits Trust

    Industry Insights   December 7, 2022  

    The question often asked of senior marketers by their C-suite peers and in turn by marketers of their agency partners is: “Are we getting optimal value in return for our marketing investment?” This is a simple question, but one that is not easily answered given the breadth and intricacies of an advertisers marketing communications investment.

    view
  • Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg

    Soundbites   December 7, 2022  

    Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.

    view
  • How a Lack of Assumptions Has Been Critical to this CMO’s Success

    Podcast Clips   November 21, 2022  

    Lynn Teo, who recently became CMO at Northwestern Mutual, explained how coming into her new role with a lack of assumptions was critical for getting up to speed on how to best market the business.

    view
  • Northwestern Mutual’s Drive for a Cultural Awakening

    Beyond Profit   November 21, 2022  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, Lynn Teo, CMO at Northwestern Mutual, joins host Ken Beaulieu to discuss key aspects of the company’s innovative campaign and how she’s elevating marketing throughout the organization.

    view