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  • The New CMO: Tenure, Transitions, the First 90 Days, and Other Concerns

    Ask the Expert Answers   October 20, 2021  

    What kind of strategies and practices should I be looking at as the new CMO at an organization?

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  • Stepping Up

    The Nonprofit Journal   October 20, 2021  

    The COVID-19 pandemic has given nonprofits an opportunity to think creatively about how they can engage donors. Fundraisers share the challenges they faced, the strategies used to overcome them, and the lessons they learned.

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  • A Recipe for Employment

    Greater Good   October 18, 2021  

    Determined to put the company's unique hiring model on the map and increase job opportunities for people facing employment barriers, Greyston Bakery CEO Joseph Kenner is breaking down barriers and driving change.

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  • How the Pandemic Has Changed the Relationship Between Brands and Their Marketing Partners

    Knowledge Partners   October 13, 2021  

    With the pandemic shifting the consumer mindset, this report from Theorem explores what consumer expectations look like in a post-pandemic world and how brands can work alongside their marketing partners to better fulfill those expectations.

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  • Marketers Play for Keeps

    B2B Marketer   October 13, 2021  

    Gamification is built around competition, of course, but it can also spur camaraderie among B2B marketing teams. By adding social interaction and personal challenges, gamification gives more and more employees (read: millennials) a way to enjoy their day while striving to hit their business goals.

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  • The HP Way: Supplier Diversity Strategy Within Marketing

    Event Recaps   October 12, 2021  

    Terrell Smith, global supplier diversity program manager, and Danielle Tisser, marketing agency strategy and management, both at HP, explored their approach to supplier diversity within the marketing space.

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  • What Does the Ascent of the Chief Purpose Officer Mean for CMOs?

    ANA Magazine   October 8, 2021  

    The proliferation of chief purpose officers provides CMOs with a lot more runway to boost the value of marketing throughout the company. But as they bring their company’s brand purpose to life, marketers must take the long view and be careful not to slip into ad-mode. They also need to collaborate with other business units on the best path forward.

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  • Fertile Ground for Meaningful Change in Our Industry

    Event Recaps   October 6, 2021  

    Johnson & Johnson described steps it has taken to advance the cause of diversity both inside and outside of its organization.

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  • How Influential Leaders Are Building DEI Across Their Organizations

    Forward   October 5, 2021  

    Marketers seeking to hardwire DEI into their organizations need to understand what factors into decisions their customers make, what is driving brand perceptions, and what role strategy and communications can play. To do that, they need relevant data as well as expert perspective.

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  • Hiring Trends Marketers Need to Know for 2022

    Industry Insights   October 5, 2021  

    According to Robert Half's latest Salary Guide, 49 percent of employees feel underpaid; this fact does not necessarily bode well for organizations who want to retain top talent.

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  • Editorial Calendar Template 2022

    Tools   October 1, 2021  

    A report to track editorial calendar opportunities and their associated deadlines.

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  • Content Marketing Editorial Calendar 2022

    Tools   October 1, 2021  

    Use this calendar template to keep track of your content marketing and distribution efforts.

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  • Marketing Calendar Template 2022

    Tools   October 1, 2021  

    A professionally designed calendar to organize, summarize, and communicate all of your marketing activities.

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  • Public Relations Calendar 2022

    Tools   October 1, 2021  

    Use this tool to create a public relations calendar that will allow you to plan and report on your public relations activities throughout the year.

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  • Agile Content Marketing Calendar 2022

    Tools   October 1, 2021  

    Use this calendar template to keep track of your content marketing efforts through an agile approach.

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  • Employee Holiday Calendar 2022

    Tools   October 1, 2021  

    Use the Employee Holiday Calendar to keep track of employee vacation days, personal days, and sick days.

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  • Marketing Communications Calendar 2022

    Tools   October 1, 2021  

    Use this professionally designed calendar to organize and communicate all of your marketing activities.

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  • Social Media Marketing Calendar 2022

    Tools   October 1, 2021  

    Use this tool to organize and communicate all of your social media marketing activities.

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  • Advertising Calendar and Budget Template 2022

    Tools   October 1, 2021  

    Use this to organize your advertising campaigns. Track media types, due dates, and budget info.

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  • Events Database 2022

    Tools   October 1, 2021  

    A professionally designed database and calendar to organize, summarize, and communicate all of your marketing events.

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