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  • The Black Elevation Map

    Multicultural Excellence Awards   December 20, 2022  

    Black & Abroad created a Black Elevation Map to pinpoint where Black-owned businesses and cultural institutions are most likely to be present, absent, and in what abundance.

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  • Digital Audio: The Medium, the Message, and the Money

    Event Recaps   October 13, 2022  

    SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.

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  • Digital Audio: The Medium, the Message, and the Money

    Conference Sessions   October 13, 2022  

    In this video, SXM Media explored the benefits of advertising across audio channels and shared how to leverage the idea of relevance and context to serve ads that resonate with audiences.

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  • Phone and Mobile 101

    Conference Sessions   September 28, 2022  

    The telephone is a vital avenue for fundraising. But when and how should a nonprofit use it? Will calling donors leave a wake of negative reactions, or can it possibly cultivate a deeper commitment to the organization’s mission? This session pulls the curtain back to reveal the inner workings of telefundraising.

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  • Best Practices for Lifecycle Marketing

    Knowledge Partners   May 27, 2022  

    This eBook covers six simple steps your brand should follow when assembling, running, and maximizing lifecycle marketing efforts.

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  • Designing Your App with Experience in Mind

    Knowledge Partners   May 23, 2022  

    ICF, a global advisory and digital services provider, highlighted numerous considerations to have in mind as you approach the task of designing an app.

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  • Previously Cast Aside, QR Codes Are Making a Comeback

    ANA Magazine   May 6, 2022  

    Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.

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  • Everest Expedition AR Experience

    ECHO Awards   March 29, 2022  

    National Geographic created an AR filter that put Instagram users in the middle of Mount Everest’s most famous landscapes while they were stuck at home during the pandemic.

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  • Tinder, Meteor-Induced Apocalypses, and a New Way to Win Over Generation Z

    ECHO Awards   March 29, 2022  

    With its “Swipe Night” campaign, Tinder invented a new way to engage generation Z users on its app. The dating app brand developed an interactive, post-apocalyptic video game that reimagined its app’s iconic “swipe” as a means of surviving the apocalypse and creating deeper connections with other Tinder users.

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  • Accessibility Issues for Nonprofit Organizations in the Digital Age

    Event Recaps   March 23, 2022  

    SparkPost discussed the importance of accessibility and inclusivity for nonprofits and corporations in respect to digital communications.

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  • How Yili Used a Smart Vending Machine to Serve Consumers the Perfect Drink

    Smarties Awards   December 28, 2021  

    With Chinese consumers becoming more health-conscious during the pandemic, dairy beverage brand Yili leveraged a popular smart watch and an IoT-capable vending machine to analyze consumers’ bodies and recommend to them the perfect dairy drink for their health needs.

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  • Little Caesars Re-Releases a Cult Favorite

    Smarties Awards   December 28, 2021  

    Little Caesars re-released a discontinued pizza variety and enlisted fans to promote it on social media.

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  • Leveraging Indian Rap Music to Promote a Cricketing App

    Smarties Awards   December 28, 2021  

    The cricketing app Cricbuzz promoted itself on social media with a custom-made rap video.

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  • VinFast Leads Has Record-Breaking Pre-Sale Campaign on Vietnam’s First-Ever Electric Vehicle

    Smarties Awards   December 28, 2021  

    VinFast wanted to give the nation of Vietnam its first electric vehicle. With the launch of its VF e34 model, VinFast used organic social media buzz and a PR campaign to drive a pre-order campaign that was likely the most successful in the history of Vietnam.

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  • Kotex Launches Digital SOS Button

    Smarties Awards   December 28, 2021  

    Redoxon leveraged social media, influencers, and tutorial videos to compel consumers to use its immune boosting tablet as an ingredient in their daily meals.

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  • Promoting a Credit Card to Millennials with a Message of Inclusivity

    Smarties Awards   December 28, 2021  

    Bank of Montreal Financial Group appealed to millennials with a message of inclusivity trumpeted by Priyanka, the winner of RuPaul’s Drag Race in Canada.

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  • Castrol Invites Family Members to Express Their Love

    Smarties Awards   December 28, 2021  

    Castrol helped normally taciturn Chinese family members express their affection for one another by recording loving messages through a GPS navigation app.

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  • HP Colorizer: Print, Play & Learn

    Smarties Awards   December 28, 2021  

    During the pandemic, HP created an online platform to bring educational resources to children learning from home and developed a mobile-first campaign to promote it.

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  • Lifebuoy Soap Fights COVID-19 with Health Updates

    Smarties Awards   December 28, 2021  

    Soap brand Lifebuoy strove to promote compliance with anti-COVID-19 precautions by developing a system for quickly disseminating health updates.

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  • Play+ NCAA Basketball Playoffs Promotion

    Smarties Awards   December 28, 2021  

    Play+ created a mobile basketball game to engage bettors during the NCAA basketball tournament, and compel them to fund their bettor accounts.

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