search results

A survey conducted by Purchase looked at the mobile actions that most commonly preceded an in-store transaction.

A large majority of 18 to 35 years old use mobile banking, according to a consumer trends survey, but security concerns continue to be a major barrier for many.

In this webinar, Facebook’s VP of Marketing Science, Brad Smallwood, helped uncover the real impact of measurement and what it means for businesses.

Nielsen looked at the reasons why 37 percent of digital ads in Canada failed to drive any lift in awareness, favorability, or intent.

Explore this guide—full of new research on consumer trends—to find out how to be there and be useful for travelers in this new digital landscape.

For engaging consumers across the generational divide on mobile, marketers should make ads personal, make them relevant, and use coupons and promotions whenever possible.

MediaPost shared the three mobile video advertising mistakes that brands are still making today.

IKEA’s culture of championing innovation has led to the company becoming the world’s largest furniture retailer. The brand shared its secrets to innovation success.

John Feldman, partner at Reed Smith, explained the logistics of Pokémon GO and the legal issues associated with the game.

A look at how presidential campaigns should be leveraging mobile video to reach Millennials.

Unruly shares quick tips for building a strong, mobile-optimized video portfolio.

Mobile has forever changed the way people shop. Explore this guide — full of new research on consumer trends — to find out how to be there and be useful in this new digital landscape.

According to recent data, the most-asked questions on mobile devices tend to trend toward location.

Nielsen analyzed data on mobile gamers and the top mobile games to provide insights for publishers looking to target the right consumers with the right content.

Grubhub discussed using a data-driven approach to building brand loyalty via authentic digital and mobile content.

In this video, Grubhub discussed using a data-driven approach to building brand loyalty via authentic digital and mobile content.

In this video, learn how Grubhub builds its user base by creating digital moments that amplify offline food experiences.

Jet.com, Boxed.com and Instacart shared advice for how retailers and manufacturers can meet growing consumer demand for CPG products online.

General Mills introduced its first new cereal brand in 15 years with a campaign that is 100 percent mobile and digital.

Real estate firm JLL created a location-based app to improve experiences for its tenants.