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SapientNitro displayed its technical creativity through SpeakEmoji, an app that translated words to emojis, helping to bridge a generational communication gap.
Dell created an innovative, first-of-its-kind mobile gaming experience that transformed Austin, Texas into a virtual golf course.
Sony Pictures promoted the Goosebumps movie by letting fans have real-time conversations with the character Slappy via Facebook Messenger.
Danone created an augmented reality mobile app to engage with consumers of its popular dessert snack Serenito.
Acura developed the first Periscope-powered race to increase sales during its winter sales event.
The Dove Hair #LoveYourCurls campaign celebrated an underrepresented audience segment, curly-haired women, while also driving brand awareness and affinity.
AIA created a two-part video series, detailing how the brand helped a mother with a speech disability sing “Happy Birthday” to her daughter.
Nice ’n Easy re-energized its brand with a playful mobile video series that told the story of “The Greys” moving into a colorful town.
Dunkin’ Donuts launched an integrated mobile video campaign to highlight the speed of its new on-the-go ordering app.
Without any media spend, Spotify set itself apart from competitors by using data to create unique personalized playlists for listeners.
To raise brand awareness and consumer engagement in the Philippines, Hershey’s developed a real-time social media campaign aimed at making everyday moments better.
To battle consumer frustrations, Sally Hansen created the ManiMatch mobile app so that shoppers could try on nail polish colors before purchase.
To build excitement for the Turkish National Team’s new sports jersey, Nike launched a multi-channel campaign that synced television content and the audience’s mobile devices.
To promote the launch of its Galaxy S6 edge device, Samsung developed a mobile site that let users try out the new product using the phone they already owned.
Bitfinder created a device and mobile app that used real-time data to empower users to improve the air quality around them.
Cornetto developed a mobile-first campaign that enabled Chinese teenagers to create and send digital love letters.
To raise brand awareness and highlight the product’s changed formula, Indian laundry brand Active Wheel offered people a free three-minute mobile phone conversation.
Nissan developed an augmented reality app for college sports fans that allowed them to virtually paint their faces.
BMW’s nationwide hyperlocal campaign used location-based mobile marketing to send consumers to its dealerships.
The Miami HEAT basketball team created an app that leveraged data to offer a personalized experience for fans.
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