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Designing Your App with Experience in Mind
Knowledge Partners May 23, 2022ICF, a global advisory and digital services provider, highlighted numerous considerations to have in mind as you approach the task of designing an app.
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Previously Cast Aside, QR Codes Are Making a Comeback
ANA Magazine May 6, 2022Quick Response (QR) codes were all the rage in the early 2000s but soon fell out of a favor among most brands. But they have come back to life, spurred by the pandemic and the growing imperative among marketers to thread their message between the physical and digital worlds. And, unlike the first time around, QR codes now seem to have much more staying power when it comes to engaging consumers and driving revenue.
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Tinder, Meteor-Induced Apocalypses, and a New Way to Win Over Generation Z
ECHO Awards March 29, 2022With its “Swipe Night” campaign, Tinder invented a new way to engage generation Z users on its app. The dating app brand developed an interactive, post-apocalyptic video game that reimagined its app’s iconic “swipe” as a means of surviving the apocalypse and creating deeper connections with other Tinder users.
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Everest Expedition AR Experience
ECHO Awards March 29, 2022National Geographic created an AR filter that put Instagram users in the middle of Mount Everest’s most famous landscapes while they were stuck at home during the pandemic.
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Accessibility Issues for Nonprofit Organizations in the Digital Age
Event Recaps March 23, 2022Sparkpost discussed the importance of accessibility and inclusivity for nonprofits and corporations in respect to digital communications.
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Easing Soccer Fans' Anxiety with AI
Smarties Awards December 28, 2021Shampoo brand Clear capitalized on AI-powered predictive modeling to help soccer fans anticipate the outcomes to their matches and thereby alleviate their anxiety.
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MOLOCO Dynamic Creative Optimization Helps GS SHOP
Smarties Awards December 28, 2021GS SHOP leveraged MOLOCO’s mobile programmatic advertising platform in a retargeting mobile campaign.
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How UltraTech Leveraged Multiple Mobile Channels to Establish Itself as a Home Building Companion
Smarties Awards December 28, 2021In India, UltraTech created a mobile-based website addressing all end-to-end home building queries, thus establishing UltraTech Cement as a go-to destination for information on home building.
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Ally Promotes Banking with a Video Game Integration
Smarties Awards December 28, 2021The online bank Ally partnered with Animal Crossing to promote itself through gamification, boosting account openings by over 300 percent.
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VinFast Leads Has Record-Breaking Pre-Sale Campaign on Vietnam’s First-Ever Electric Vehicle
Smarties Awards December 28, 2021VinFast wanted to give the nation of Vietnam its first electric vehicle. With the launch of its VF e34 model, VinFast used organic social media buzz and a PR campaign to drive a pre-order campaign that was likely the most successful in the history of Vietnam.
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How Voltaren Built Its First-Ever Arthritis-Friendly Website and Won the U.S. Market
Smarties Awards December 28, 2021Entering the U.S. market for the first time ever, Voltaren launched an innovative arthritis-friendly, mobile-first website experience that allowed the brand to become No. 1 in the external analgesics category within three weeks of launch.
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How UltraTech Mirrored the Success of On-Ground Activation to Online
Smarties Awards December 28, 2021UltraTech migrated an offline campaign online with an extensive virtual studio, mirroring a state-of-the-art demonstration that offered round-the-clock access to home builders to virtually walk around and get all possible information on home building.
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Boost Creates a “Stamina Meter” to Measure Athletes’ Performance
Smarties Awards December 28, 2021To promote its own stamina-imparting powers, beverage brand Boost created a new metric for sports media outlets to use in gauging athletes’ stamina.
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Play+ NCAA Basketball Playoffs Promotion
Smarties Awards December 28, 2021Play+ created a mobile basketball game to engage bettors during the NCAA basketball tournament, and compel them to fund their bettor accounts.
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How the Biden Campaign Gamified Democracy and Achieved a Record-Breaking CTR
Smarties Awards December 28, 2021With the goal of engaging women aged 30 to 55 and armed with research that showed this demographic spent a significant amount of time playing mobile games, the Biden Campaign for president developed a mobile game called “Ridin’ with Biden.”
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Promoting a Credit Card to Millennials with a Message of Inclusivity
Smarties Awards December 28, 2021Bank of Montreal Financial Group appealed to millennials with a message of inclusivity trumpeted by Priyanka, the winner of RuPaul’s Drag Race in Canada.
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Leveraging Machine Learning to Promote a Loyalty Program
Smarties Awards December 28, 2021Aeroplan promoted its loyalty program with ads that featured dynamically designed creative powered by machine learning.
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TikTok Japan Launches the First-Ever TikTok Film Festival
Smarties Awards December 28, 2021With the goal of changing how its platform was viewed by fans of sophisticated art, like film, TikTok Japan created the first-ever TikTok film festival, allowing creators and audiences to participate entirely on TikTok, while positioning the channel as a place where fine filmmaking could happen.
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Charter Schools Undertake an Enrollment Lead Gen Campaign
Smarties Awards December 28, 2021Charter Schools USA undertook a campaign to drum up interest in its schools, capitalizing on social media and mobile display marketing, among other tactics.
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HP Colorizer: Print, Play & Learn
Smarties Awards December 28, 2021During the pandemic, HP created an online platform to bring educational resources to children learning from home and developed a mobile-first campaign to promote it.
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