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  • Tapping the Full Potential of Mobile Advertising with the Personal Touch

    Nielsen   November 22, 2016  

    Nielsen explored how successfully mobile ads in the U.S. are reaching their intended audience as well as trends to watch in this space.

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  • Snapchat

    Ask the Expert Answers   November 21, 2016  

    ANA’s Ask the Expert research service answers the question, “How is Snapchat being used by brands to connect with consumers? What are some examples that illustrate the current trends and emerging uses of Snapchat in social media campaigns?

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  • How to Attract Top Talent: Interview with Joe Jaffe, CEO and Co-Founder of Evol8tion

    Industry Insights   November 14, 2016  

    Joe Jaffe, CEO and co-founder of Evol8tion, shared insights from startups that can help brands attract talent with digital skillsets.

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  • Brand Activation — Law in Review

    Session Videos   November 11, 2016  

    In this video, the presenter focused on what the risks and rewards of social, mobile, and digital marketing are, the pitfalls and practice tips, and what others are doing that you should be doing.

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  • PG&E: B-to-B Insights in Digital and Mobile Outreach

    Event Recaps   November 8, 2016  

    PG&E revealed how it’s tapping into current mobile and digital trends to engage its customers to take an active role in managing their energy.

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  • A Marketer’s Guide to Holiday Supershoppers

    Google   November 4, 2016  

    A brief look at how mobile-savvy shoppers will behave this holiday season, featuring research from Google.

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  • Why Mobile Advertising Is Missing Its Target

    MediaPost   November 4, 2016  

    Because mobile campaigns don’t address the nuance of mobile experiences, they often feel as if they are designed for devices instead of humans.

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  • 2017 Internet of Things Predictions

    MediaPost   November 1, 2016  

    Forrester provided some interesting insights into what is likely to happen in 2017 in the area of IoT.

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  • How to Win Hearts of Hispanic Millennials with Mobile Marketing

    MediaPost   October 31, 2016  

    It’s key to leverage mobile marketing to engage Hispanic Millennials, and there are five best practices that all brands should follow to succeed.

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  • The Top Three Ways to Calculate User Retention Rate

    Knowledge Partners   October 26, 2016  

    Appboy breaks down each method (classic, range, and rolling retention) to discuss strengths and limitations.

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  • Location Targeting: Insights to Going Beyond Places

    Webinars   October 26, 2016  

    Learn why marketers need a new way of thinking in order to develop an innovative mobile strategy.

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  • #ComeOnIn

    Cannes Mobile Lions Awards   October 24, 2016  

    The Sydney Opera House was a popular photo opportunity, but not many tourists entered the iconic venue. By leveraging Instagram, the opera house invited consumers to #ComeOnIn.

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  • #SEECOLORS

    Cannes Mobile Lions Awards   October 24, 2016  

    Samsung used its high-definition color quality technology to give people with color vision deficiency (CVD) a chance to see a wider spectrum of colors than their condition normally allowed.

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  • Celebrity Tantrum

    Cannes Mobile Lions Awards   October 24, 2016  

    Samsung teamed up with an actor from the hit show Game of Thrones to show consumers in Australia the superior picture quality of its products.

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  • Amateur Replay

    Cannes Mobile Lions Awards   October 24, 2016  

    Allianz invented an automated recording and action replay system for amateur soccer players.

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  • Pinlist

    Cannes Mobile Lions Awards   October 24, 2016  

    Allianz invented an automated recording and action replay system for amateur soccer players.

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  • Shop with the Force

    Cannes Mobile Lions Awards   October 24, 2016  

    To compete again big-name competitors, Stance created an innovative online shopping experience for its line of Stars Wars-themed socks.

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  • Life Signal

    Cannes Mobile Lions Awards   October 24, 2016  

    Unacem developed an app that allows users to pinpoint the location of their loved ones during a natural disaster.

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  • Check It Before It's Removed

    Cannes Mobile Lions Awards   October 24, 2016  

    Pink Ribbon Germany created a breast cancer awareness campaign that was meant to be shared, and censored, on social media.

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  • Straight Outta

    Cannes Mobile Lions Awards   October 24, 2016  

    Beats by Dre leveraged the broad cultural momentum of the film Straight Outta Compton by creating a customizable meme that went viral.

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