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  • The 5G Opportunity: Considerations for 2021 and Beyond

    Knowledge Partners   August 23, 2021  

    This report from YouGov provides an overview of who early 5G adopters are and how brands can effectively target them.

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  • Put the “U” Back in Syrac_se

    B2 Awards   August 12, 2021  

    The Downtown Committee of Syracuse created a campaign featuring local business and political leaders encouraging people to safely and responsibly enjoy all that Syracuse had to offer.

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  • Samsung Elite

    B2 Awards   August 12, 2021  

    Samsung Elite is a mobile sales enablement training program that encourages learning, engagement, and professional development of mobile sales representatives. Throughout 2020, Samsung Elite became an essential knowledge destination for its users and a crucial communication tool for the Samsung Retail team.

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  • USPS No Surcharge Campaign

    B2 Awards   August 12, 2021  

    USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.

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  • Say Goodbye

    B2 Awards   August 12, 2021  

    Launching in a saturated market with entrenched competitors, health care technology company AngioDynamics created a campaign for its Auryon atherectomy product.

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  • HSBC Commercial Banking: Preparing Clients for the Next Normal

    B2 Awards   August 12, 2021  

    HSBC created its “The Next Normal” campaign, a seven-episode interview video series with thought leaders, to raise awareness of how partnering with the company could help business achieve their goals.

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  • 2RM B2B Marketing Guide: Digital Experience

    Knowledge Partners   August 9, 2021  

    In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.

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  • What’s Next for Digital Advertising

    Knowledge Partners   July 26, 2021  

    In this article from Theorem, read why digital advertisers need to leverage new platforms and technologies while adhering to a more transparent, privacy-first approach.

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  • New Studies Quantify TikTok's Growing Impact on Culture and Music

    Knowledge Partners   July 21, 2021  

    Studies conducted by MRC Data and Flamingo quantified TikTok's growing impact on culture and music.

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  • How MightyHive and S4Capital Helped Ace Hardware Become the Helpful Digital Place

    Knowledge Partners   June 27, 2021  

    This case study shares how Ace Hardware developed solutions that extended the brand’s stellar reputation to the digital realm by building a new Ace Hardware mobile app experience, helping the marketing team achieve its customer loyalty goals and laying the foundation for long-term success.

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  • Consumers Hit Play on Interactive Ads

    ANA Magazine   June 25, 2021  

    Consumers are much more likely to remember interactive ads, perhaps because they’re not interruptive in nature. As marketers boost their online budgets, there are several ways they can improve the performance of their interactive ads and make them a more robust aspect of their overall communications strategy.

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  • Leveraging TikTok Influencers to Generate Massive Virality

    Event Recaps   May 26, 2021  

    DSW and Movers+Shakers explored best practices when working with TikTok influencers.

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  • Leveraging TikTok Influencers to Generate Massive Virality

    Session Videos   May 26, 2021  

    In this video, DSW and Movers+Shakers explored best practices when working with TikTok influencers.

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  • Jif Settles the Jif vs. Gif Debate

    REGGIE Awards   May 21, 2021  

    Jif co-opted the debate about whether the word GIF was pronounced with a “hard G” or a “soft G” to drive sales of its peanut butter.

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  • RITZ Cheese Crispers Launch — Albertsons Companies

    REGGIE Awards   May 21, 2021  

    Mondelēz launched its new RITZ Cheese Crispers product at Albertsons Companies stores during the COVID-19 pandemic.

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  • IBM Watson Advertising and CVS

    REGGIE Awards   May 21, 2021  

    CVS set out to reach and engage consumers in high-risk areas to drive flu shot vaccinations and help people stay healthy through its sponsorship of the AI-enabled Flu Insights with Watson tool, an AI-enabled risk assessment tool on The Weather Channel app.

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  • 100 Years of Loyalty

    Event Recaps   May 14, 2021  

    Speakers from White Castle shared how the brand’s loyalty program Craver Nation came to be, how White Castle engages with the program’s members, and the challenges they've overcome along the way.

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  • Mobile Gaming: An Unmissable Opportunity to Engage Your Audience in 2021

    Session Videos   April 27, 2021  

    In this video, learn why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.

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  • QR Codes and Mom Jeans: Once a Bad Joke, Now the Hot Trend

    Session Videos   April 20, 2021  

    In this video, hear how leaders in the alcohol and beverage and financial services categories are leveraging QR code technology to bridge the gap between offline and online customer experiences.

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  • Fitness Brands Are Working It Out

    ANA Magazine   April 16, 2021  

    When lockdowns began in March 2020, they accelerated a change in consumer behavior that gyms and other fitness studios had seen coming at a gradual pace for years. Wearables, health tracking apps, and digital media fitness experiences moved to the forefront, and brands had to adapt digital technology like apps and livestreams quickly to meet customers in a new setting — their living rooms.

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