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Search returned: 547 document(s).
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The 5G Opportunity: Considerations for 2021 and Beyond
Knowledge Partners August 23, 2021This report from YouGov provides an overview of who early 5G adopters are and how brands can effectively target them.
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Put the “U” Back in Syrac_se
B2 Awards August 12, 2021The Downtown Committee of Syracuse created a campaign featuring local business and political leaders encouraging people to safely and responsibly enjoy all that Syracuse had to offer.
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Samsung Elite
B2 Awards August 12, 2021Samsung Elite is a mobile sales enablement training program that encourages learning, engagement, and professional development of mobile sales representatives. Throughout 2020, Samsung Elite became an essential knowledge destination for its users and a crucial communication tool for the Samsung Retail team.
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USPS No Surcharge Campaign
B2 Awards August 12, 2021USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.
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Say Goodbye
B2 Awards August 12, 2021Launching in a saturated market with entrenched competitors, health care technology company AngioDynamics created a campaign for its Auryon atherectomy product.
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HSBC Commercial Banking: Preparing Clients for the Next Normal
B2 Awards August 12, 2021HSBC created its “The Next Normal” campaign, a seven-episode interview video series with thought leaders, to raise awareness of how partnering with the company could help business achieve their goals.
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2RM B2B Marketing Guide: Digital Experience
Knowledge Partners August 9, 2021In this guide, 2RM shares insight on how B2B companies are transforming the consumer experience in response to evolving customer behavior prompted by the pandemic.
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What’s Next for Digital Advertising
Knowledge Partners July 26, 2021In this article from Theorem, read why digital advertisers need to leverage new platforms and technologies while adhering to a more transparent, privacy-first approach.
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New Studies Quantify TikTok's Growing Impact on Culture and Music
Knowledge Partners July 21, 2021Studies conducted by MRC Data and Flamingo quantified TikTok's growing impact on culture and music.
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How MightyHive and S4Capital Helped Ace Hardware Become the Helpful Digital Place
Knowledge Partners June 27, 2021This case study shares how Ace Hardware developed solutions that extended the brand’s stellar reputation to the digital realm by building a new Ace Hardware mobile app experience, helping the marketing team achieve its customer loyalty goals and laying the foundation for long-term success.
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Consumers Hit Play on Interactive Ads
ANA Magazine June 25, 2021Consumers are much more likely to remember interactive ads, perhaps because they’re not interruptive in nature. As marketers boost their online budgets, there are several ways they can improve the performance of their interactive ads and make them a more robust aspect of their overall communications strategy.
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Leveraging TikTok Influencers to Generate Massive Virality
Event Recaps May 26, 2021DSW and Movers+Shakers explored best practices when working with TikTok influencers.
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Leveraging TikTok Influencers to Generate Massive Virality
Session Videos May 26, 2021In this video, DSW and Movers+Shakers explored best practices when working with TikTok influencers.
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Jif Settles the Jif vs. Gif Debate
REGGIE Awards May 21, 2021Jif co-opted the debate about whether the word GIF was pronounced with a “hard G” or a “soft G” to drive sales of its peanut butter.
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RITZ Cheese Crispers Launch — Albertsons Companies
REGGIE Awards May 21, 2021Mondelēz launched its new RITZ Cheese Crispers product at Albertsons Companies stores during the COVID-19 pandemic.
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IBM Watson Advertising and CVS
REGGIE Awards May 21, 2021CVS set out to reach and engage consumers in high-risk areas to drive flu shot vaccinations and help people stay healthy through its sponsorship of the AI-enabled Flu Insights with Watson tool, an AI-enabled risk assessment tool on The Weather Channel app.
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100 Years of Loyalty
Event Recaps May 14, 2021Speakers from White Castle shared how the brand’s loyalty program Craver Nation came to be, how White Castle engages with the program’s members, and the challenges they've overcome along the way.
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Mobile Gaming: An Unmissable Opportunity to Engage Your Audience in 2021
Session Videos April 27, 2021In this video, learn why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.
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QR Codes and Mom Jeans: Once a Bad Joke, Now the Hot Trend
Session Videos April 20, 2021In this video, hear how leaders in the alcohol and beverage and financial services categories are leveraging QR code technology to bridge the gap between offline and online customer experiences.
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Fitness Brands Are Working It Out
ANA Magazine April 16, 2021When lockdowns began in March 2020, they accelerated a change in consumer behavior that gyms and other fitness studios had seen coming at a gradual pace for years. Wearables, health tracking apps, and digital media fitness experiences moved to the forefront, and brands had to adapt digital technology like apps and livestreams quickly to meet customers in a new setting — their living rooms.
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