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  • Zoetis Offers a Best of Breed in Gaming

    B2 Awards   September 8, 2023  

    To show cattle producers they need a better way to evaluate their breeding decisions, Zoetis developed Keep or Cull, a gamified experience that puts their eyes and instincts to the test.

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  • Gaming the Path to Cybersecurity Leadership

    B2 Awards   September 8, 2023  

    In a world facing a surge in cyberthreats, Microsoft embarked on a campaign to establish itself as a cybersecurity leader by engaging Information Security teams through a unique gamified experience, resulting in remarkable growth in software license purchases and active license usage.

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  • How This Company Promoted Drone Safety Through Gaming

    B2 Awards   September 5, 2023  

    FirstEnergy’s campaign elevated awareness of drone/powerline dangers and elevated positive sentiment for the brand. The campaign targeted U.S. customers across FirstEnergy’s footprint, as well as teens, tweens, and parents of teens/tweens who own a drone or are considering the purchase of a drone and safety-minded parents.

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  • Dell Creates a Gamified Educational Platform to Train Its Salespeople

    B2 Awards   September 5, 2023  

    Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.

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  • Accor Teams with DJ Snake for a Promotional Video Game

    Smarties Awards   July 24, 2023  

    To promote a loyalty program, Accor leveraged a partnership with DJ Snake to create an updated version of a popular French video game, with gameplay elements referencing the hotels and the DJ.

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  • McCormick Creates a Gamified Ad for French’s Mustard

    Smarties Awards   July 24, 2023  

    McCormick created a gamified ad for French’s Mustard to bring a unique experience to its target audience.

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  • This NGO Integrated Real-Life Shelter Animals into a Video Game to Encourage Adoptions

    Smarties Awards   July 24, 2023  

    La Societé Protectrice des Animaux (La SPA) spread the word about the need to adopt animals from overcrowded shelters in France through an integration with the popular video game Stray.

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  • Boost Creates the First In-Game All-Women Cricket Team to Promote Equality

    Smarties Awards   July 24, 2023  

    Boost collaborated with World Cricket Championship 3 (WCC3), the world’s most downloaded mobile cricket game, to launch the first-ever cricket video game featuring an all-women team.

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  • Heineken Gamifies Brand Engagement to Drive Awareness of Heineken Silver

    Smarties Awards   July 24, 2023  

    Heineken created a gamified experience to drive awareness of Heineken silver among generation Z consumers.

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  • Hyundai Partnered with Roblox to Engage Future Car Buyers

    Smarties Awards   July 24, 2023  

    Hyundai integrated its brand into Roblox, leaving a lasting impression on the future generation of car buyers.

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  • KFC Transforms eSports Marketing with Collector Cards

    Smarties Awards   July 24, 2023  

    KFC's innovative marketing campaign centered around the creation of Colonel KI Collector Cards, successfully united Chinese eSports fans, and elevated KFC's brand presence in the gaming community.

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  • How Invesco QQQ Helped College Students Become More Financially Literate

    Smarties Awards   July 24, 2023  

    Invesco QQQ created a game that enabled college students to become more financially literate.

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  • Puffs Unleashed: The Art of a Breakfast Revolution

    Smarties Awards   July 24, 2023  

    Reese's Puffs revolutionized the breakfast cereal space by collaborating with artist KAWS, introducing limited-edition cereal boxes and an AR game, resulting in a 17 percent year-over-year sales increase, and positioning the brand as a creative force in generation Z culture.

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  • The Brands Leaning into Gaming

    Industry Insights   July 19, 2023  

    Brands are often trying to find new ways to connect to younger generations. One effective way to connect with millennials and generations Z and alpha is through the world of gaming. Gaming is a connector across various demographics and cultures — and can bring families together through activities. For brands, this approach is also an opportunity to create experiential moments and personalized content in ways that are fun and exciting.

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  • Video Gamer Demographics

    Money Slides   July 4, 2023  

    The agency tripleclix shares data from the Entertainment Software Association that breaks down the gamer population demographically by age and gender.

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  • The Recipe for Rewarding Gaming Partnerships

    Event Recaps   June 27, 2023  

    With the help of tripleclix, the brand partnered with iconic franchises like Halo, PUBG, and Magic the Gathering, and discussed rewarding and engaging efforts tailored to fit varying gaming lifestyles.

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  • Leveling Up the Media Landscape: The Rise of Gaming IP

    Webinar Rewinds   June 7, 2023  

    Amid a cultural revolution of gaming, we endeavor to explore the evolving transmedia landscape, the power and halo effect of premium game IP, and how brands can capitalize on this ever-emerging channel to realize the true power of gaming and further inform the future of marketing and media consumption.

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  • This Video Game Promoted Its Launch by Tapping into Parenting Humor

    REGGIE Awards   May 21, 2023  

    God of War Ragnarök launched an integrated campaign across television, social media, and cinemas with a star-studded cast who portrayed fathers humorously seeking parenting advice from the protagonist of the video game.

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  • A Gaming Partnership Between Kellogg’s and Minecraft

    REGGIE Awards   May 20, 2023  

    Kellogg’s promoted interest in its portfolio of food brands through a partnership with the video game Minecraft that encouraged families to design a playground in the game that would be built in a real-life community in need.

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  • How Walmart Used Roblox to Spice up Its Relationship with Gen Z

    REGGIE Awards   May 20, 2023  

    When economic uncertainties made Walmart’s relationship with young people more vulnerable, the brand responded by transforming itself from a supplier of things to a supplier of experiences by launching “Walmart Land” on Roblox.

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