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Search returned: 182 document(s).
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Zoetis Offers a Best of Breed in Gaming
B2 Awards September 8, 2023To show cattle producers they need a better way to evaluate their breeding decisions, Zoetis developed Keep or Cull, a gamified experience that puts their eyes and instincts to the test.
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Gaming the Path to Cybersecurity Leadership
B2 Awards September 8, 2023In a world facing a surge in cyberthreats, Microsoft embarked on a campaign to establish itself as a cybersecurity leader by engaging Information Security teams through a unique gamified experience, resulting in remarkable growth in software license purchases and active license usage.
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How This Company Promoted Drone Safety Through Gaming
B2 Awards September 5, 2023FirstEnergy’s campaign elevated awareness of drone/powerline dangers and elevated positive sentiment for the brand. The campaign targeted U.S. customers across FirstEnergy’s footprint, as well as teens, tweens, and parents of teens/tweens who own a drone or are considering the purchase of a drone and safety-minded parents.
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Dell Creates a Gamified Educational Platform to Train Its Salespeople
B2 Awards September 5, 2023Dell Technology created a gamified, interactive training experience to educate the brand’s key salespeople in an engaging and memorable way.
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Accor Teams with DJ Snake for a Promotional Video Game
Smarties Awards July 24, 2023To promote a loyalty program, Accor leveraged a partnership with DJ Snake to create an updated version of a popular French video game, with gameplay elements referencing the hotels and the DJ.
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McCormick Creates a Gamified Ad for French’s Mustard
Smarties Awards July 24, 2023McCormick created a gamified ad for French’s Mustard to bring a unique experience to its target audience.
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This NGO Integrated Real-Life Shelter Animals into a Video Game to Encourage Adoptions
Smarties Awards July 24, 2023La Societé Protectrice des Animaux (La SPA) spread the word about the need to adopt animals from overcrowded shelters in France through an integration with the popular video game Stray.
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Boost Creates the First In-Game All-Women Cricket Team to Promote Equality
Smarties Awards July 24, 2023Boost collaborated with World Cricket Championship 3 (WCC3), the world’s most downloaded mobile cricket game, to launch the first-ever cricket video game featuring an all-women team.
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Heineken Gamifies Brand Engagement to Drive Awareness of Heineken Silver
Smarties Awards July 24, 2023Heineken created a gamified experience to drive awareness of Heineken silver among generation Z consumers.
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Hyundai Partnered with Roblox to Engage Future Car Buyers
Smarties Awards July 24, 2023Hyundai integrated its brand into Roblox, leaving a lasting impression on the future generation of car buyers.
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KFC Transforms eSports Marketing with Collector Cards
Smarties Awards July 24, 2023KFC's innovative marketing campaign centered around the creation of Colonel KI Collector Cards, successfully united Chinese eSports fans, and elevated KFC's brand presence in the gaming community.
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How Invesco QQQ Helped College Students Become More Financially Literate
Smarties Awards July 24, 2023Invesco QQQ created a game that enabled college students to become more financially literate.
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Puffs Unleashed: The Art of a Breakfast Revolution
Smarties Awards July 24, 2023Reese's Puffs revolutionized the breakfast cereal space by collaborating with artist KAWS, introducing limited-edition cereal boxes and an AR game, resulting in a 17 percent year-over-year sales increase, and positioning the brand as a creative force in generation Z culture.
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The Brands Leaning into Gaming
Industry Insights July 19, 2023Brands are often trying to find new ways to connect to younger generations. One effective way to connect with millennials and generations Z and alpha is through the world of gaming. Gaming is a connector across various demographics and cultures — and can bring families together through activities. For brands, this approach is also an opportunity to create experiential moments and personalized content in ways that are fun and exciting.
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Video Gamer Demographics
Money Slides July 4, 2023The agency tripleclix shares data from the Entertainment Software Association that breaks down the gamer population demographically by age and gender.
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The Recipe for Rewarding Gaming Partnerships
Event Recaps June 27, 2023With the help of tripleclix, the brand partnered with iconic franchises like Halo, PUBG, and Magic the Gathering, and discussed rewarding and engaging efforts tailored to fit varying gaming lifestyles.
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Leveling Up the Media Landscape: The Rise of Gaming IP
Webinar Rewinds June 7, 2023Amid a cultural revolution of gaming, we endeavor to explore the evolving transmedia landscape, the power and halo effect of premium game IP, and how brands can capitalize on this ever-emerging channel to realize the true power of gaming and further inform the future of marketing and media consumption.
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This Video Game Promoted Its Launch by Tapping into Parenting Humor
REGGIE Awards May 21, 2023God of War Ragnarök launched an integrated campaign across television, social media, and cinemas with a star-studded cast who portrayed fathers humorously seeking parenting advice from the protagonist of the video game.
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A Gaming Partnership Between Kellogg’s and Minecraft
REGGIE Awards May 20, 2023Kellogg’s promoted interest in its portfolio of food brands through a partnership with the video game Minecraft that encouraged families to design a playground in the game that would be built in a real-life community in need.
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How Walmart Used Roblox to Spice up Its Relationship with Gen Z
REGGIE Awards May 20, 2023When economic uncertainties made Walmart’s relationship with young people more vulnerable, the brand responded by transforming itself from a supplier of things to a supplier of experiences by launching “Walmart Land” on Roblox.
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