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Search returned: 121 document(s).
New Anti-Drug Campaign Uses Gesture Recognition Technology And A Facebook Game
Ten years ago, the Partnership for Drug-Free Kids launched the “Above the Influence” campaign to differentiate from other anti-drug initiatives by positioning the social pressures to experiment with drugs as the enemy—not the drug itself.
The Year in Sports: Digital Steps Up to the Plate
Seventy million people consumed sports content on their smartphones or computer in the third quarter of 2014 alone.
Gaming for Multicultural Consumers
Insights from game developers who created an interactive experience for multicultural consumers.
Engaging Users with Gamification
Read this How-To Guide outlines to learn what gamification is and how gamification can benefit your online community as well as your organization.
Game On
Kia created “Game On,” an interactive mobile game that engaged customers and generated awareness and brand affinity for the automotive company.
Untie the Knots
Buscopan created a mobile game that made alleviating stomach pain fun, which allowed the brand to engage men and women ages 18 to 44.
Catch Pink If You Can
A haircare company in Turkey reached TV audiences with a gamification integration for the second screen.
Balance Rewards
Walgreens offered incentives for consumers to sync their fitness apps or wearables to its Balance Rewards loyalty program.
Air on the Side of Humanity
JetBlue designed a voice-activated rich media banner ad for mobile to connect with frequent flyers.
Win the Hour
Nike’s “Win the Hour” program integrated with its FuelBand SE wearable and strengthened the brand’s one-on-one relationship with consumers.
Lexus and Real Racing 3’s Virtual Test Drive
Lexus teamed with Electronic Arts to create a branded in-game experience in EA’s Real Racing 3 mobile app to raise awareness for its new IS model launch.
Google Maps App QuizUp Campaign
Google partnered with a mobile gaming app for a native advertising campaign to drive Google Maps downloads.
State Farm and Rovio — Native/Mobile
State Farm developed a fully in-game campaign with the popular Angry Birds franchise that reminded consumers of the brand’s commitment to get consumers to a “better state.”
Virgin Mobile Game of Phones
To generate footfall and awareness for its telco offering, Virgin Mobile developed a mobile game that hid and awarded prizes in and around the country.
Alvio
Alvio is a new product designed to help kids improve their asthma condition by using their lungs to power video games.
Mobile Commons and DoSomething.org “Would You Rather?” for Financial Education
DoSomething.org launched a text messaging game aimed at teaching teens about personal finance.
Coca-Cola Share Happiness
Coke and pizzeria franchise Mellow Mushroom teamed up to drive beverage sales by engaging restaurant guests with a mobile game and sweepstakes.
Disney Infinity
An interactive video ad for a Disney console game received strong tablet engagement.
It’s All in the Game
Gamification — applying elements of gaming to other activities, like marketing or work — has emerged as an effective engagement tool for brands looking to reach consumers of all ages and interests.
Lucky Charms’ 50th Anniversary Campaign
General Mills shared a case study from a 50th anniversary campaign for Lucky Charms cereal that included digital, social, television, and gamification elements.
