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Search returned: 160 document(s).

  • Content Marketing in the Influencer Age

    Event Recaps   April 28, 2022  

    Alyson Griffin of State Farm shared how her brand has managed to innovate its content marketing efforts by weaving some of its most valuable marketing assets into pop culture moments and leveraging new and emerging tactics and media like micro-influencers and the metaverse.

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  • Fintropolis

    REGGIE Awards   April 21, 2022  

    Ally, in collaboration with Microsoft and Blockworks, created Fintropolis, a world within Minecraft that uses real-world scenarios to introduce and familiarize students and users to financial concepts.

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  • How Swarovski Won Over Generation Z by Creating Some Crystal Halo Swag

    REGGIE Awards   April 21, 2022  

    To connect to a younger audience and advance its mission of making luxury available to everyone, jewelry brand Swarovski partnered with Xbox and the popular video game series Halo to create customized crystal giveaways to celebrate the release of a new edition of the Halo series.

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  • Twitch, Esports, and Gummy Worms: How a Candy Brand Won Over Generation Z Gamers

    REGGIE Awards   April 21, 2022  

    Capitalizing on Xbox’s 20th anniversary to connect with generation Z consumers, Ferrara Candy Company created a custom Xbox console giveaway, an esports league, and special game packaging to sell its popular Worms product, using Twitch influencers to help carry the message and drive engagement.

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  • Agency Partnerships for a Metaverse World

    Event Recaps   April 13, 2022  

    Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, e-sports, and the metaverse.

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  • The Rise of Gaming: Consumer Sentiment Study

    Knowledge Partners   April 1, 2022  

    dentsu offers insights into attitudes toward gaming garnered through a survey of 1,000 respondents.

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  • Caterpillar Gamifies the Jobsite

    ECHO Awards   March 29, 2022  

    Caterpillar turned a job site into a life-sized game of PAC-Man with a Cat 236D3 remote-controlled skid steer loader playing the role of PAC-Man himself.

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  • How to Lock-In on Your Target Audience with Social Video

    Knowledge Partners   March 25, 2022  

    Tubular Labs released a study on gamer behavior beyond gaming content and platforms, and provided recommendations on how marketers can use these insights to create a content strategy that drives sales.

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  • Marketing Hot Pockets to Gamers

    Event Recaps   March 15, 2022  

    Nestlé successfully promoted Hot Pockets by finding a novel way to leverage Twitch, the live-streaming platform so popular with gamers.

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  • ANA Legal Webinar Series: Developing Issues in E-Sports Gaming

    Webinars   February 17, 2022  

    In this webinar, join partners from Venable LLP to discuss developing issues in esports and gaming, including common issues in esports and video gaming sponsorships and partnerships, intellectual property matters in esports and video gaming, and more.

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  • Hot Wheels Discusses Its Plans for Entering the Metaverse and Leveraging Other Emerging Digital Trends

    SoundBites   February 9, 2022  

    Jennifer Kobashi, global franchise marketing and partnerships for Hot Wheels at Mattel, discusses her brand plans for a future expected to be dominated by emerging digital technologies like NFTs and the metaverse, a unique challenge for a business reliant on the sale of physical products.

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  • Demystifying Intrinsic In-Game Advertising

    Webinars   February 9, 2022  

    As agencies and brands level up their media buy strategies with intrinsic in-game advertising, performance marketers around the world are exploring how to best approach measurement in 3D gaming environments. In this webinar, Frameplay's Cary Tilds introduced the NEW metrics for in-game advertising.

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  • Engagement Infographic: Gaming

    Knowledge Partners   January 29, 2022  

    Tubular Labs compared the audience demographics, content preferences, and e-commerce behaviors of the gaming audience on social video.

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  • Racing to the Metaverse: How NASCAR is Engaging New Fans Through Virtual Communities

    Event Recaps   January 25, 2022  

    Nick Rend, managing director of gaming and esports at NASCAR, shared key insights and thinking from his brand’s first-of-its-kind collaboration with Roblox, an online gaming platform akin to a metaverse.

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  • AT&T and 100 Thieves Go Virtual

    Event Recaps   January 20, 2022  

    AT&T’s Mario Artesiano shared insights and details on AT&T’s recent gaming activation which took the brand into the virtual space with partner and gaming organization 100 Thieves.

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  • How Kenneth Cole’s Pride Collection Effectively Utilized Gaming

    Smarties Awards   December 28, 2021  

    The strategic objective of the High Heels! Play With Pride Collection was to debut the Kenneth Cole PRIDE 2021 collection in the hit hyper-casual game High Heels! This collaboration marked the first time that Kenneth Cole’s iconic street-smart style will be featured in a mobile game.

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  • Ally Promotes Banking with a Video Game Integration

    Smarties Awards   December 28, 2021  

    The online bank Ally partnered with Animal Crossing to promote itself through gamification, boosting account openings by over 300 percent.

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  • In-Game Ads Energize 7-Eleven’s Slurpee Campaign

    Smarties Awards   December 28, 2021  

    7-Eleven’s mobile campaign used in-play and in-game advertising technology to amplify awareness of the new Slurpee Plus Guarana flavor and encourage consumers to visit 7-Eleven stores in Australia.

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  • How the Biden Campaign Gamified Democracy and Achieved a Record-Breaking CTR

    Smarties Awards   December 28, 2021  

    With the goal of engaging women aged 30 to 55 and armed with research that showed this demographic spent a significant amount of time playing mobile games, the Biden Campaign for president developed a mobile game called “Ridin’ with Biden.”

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  • How L’Enfant Bleu Used a “Fortnite” Avatar to Assist Victims of Child Abuse During Pandemic Lockdowns

    Smarties Awards   December 28, 2021  

    With the opportunities for teachers to notice signs of child abuse significantly decreased during pandemic-related lockdowns, French nonprofit L'Enfant Bleu engaged potential victims of abuse via an undercover avatar on the popular video game Fortnite.

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