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Search returned: 125 document(s).

  • Ready Player Two: Gaming and Social Video

    Knowledge Partners   September 3, 2021  

    While many look back with sweet nostalgia at old gaming consoles and bulky controllers, gaming has entered entirely new territories. Innovations like esports and social media communities create exciting new opportunities for brands and companies, which allows them to reach non-traditional gaming audiences.

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  • Putting Customers at the Center of Digital Financial Services

    Session Videos   August 18, 2021  

    In this video, Ally Financial shared several principles that have guided its approach to data and technology, which has resulted in the development of digital tools to help customers achieve savings goals and digital games to promote financial literacy.

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  • Putting Customers at the Center of Digital Financial Services

    Public Videos   August 18, 2021  

    For Ally Financial, data fuels consumer-centric insights and inspires human connection.

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  • Putting Customers at the Center of Digital Financial Services

    Event Recaps   August 18, 2021  

    Ally Financial shared several principles that have guided its approach to data and technology, which has resulted in the development of digital tools to help customers achieve savings goals and digital games to promote financial literacy.

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  • LinkedIn: Where Gamers Live?

    B2 Awards   August 12, 2021  

    To secure an account with gaming brand Anonymous Co., LinkedIn Marketing Solutions leveraged a unique mailing to illustrate the overlap between professionals and gamers.

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  • Put the “U” Back in Syrac_se

    B2 Awards   August 12, 2021  

    The Downtown Committee of Syracuse created a campaign featuring local business and political leaders encouraging people to safely and responsibly enjoy all that Syracuse had to offer.

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  • Samsung Elite

    B2 Awards   August 12, 2021  

    Samsung Elite is a mobile sales enablement training program that encourages learning, engagement, and professional development of mobile sales representatives. Throughout 2020, Samsung Elite became an essential knowledge destination for its users and a crucial communication tool for the Samsung Retail team.

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  • USPS No Surcharge Campaign

    B2 Awards   August 12, 2021  

    USPS created a gamified direct mailing, layered with AR technology, to demonstrate how the mail carrier can help businesses save up to 30 percent on shipping.

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  • Global Gaming and Esports

    Knowledge Partners   July 9, 2021  

    YouGov shares statistics on how gamer behavior changed during the pandemic, and a forecast on PlayStation, Xbox, and the ninth generation of gaming consoles.

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  • From Animal Crossing to the White House: A No-Malarkey Guide to Winning Credibility and Attention in Gaming Culture

    Session Videos   July 8, 2021  

    Social media marketing won the 2016 election for President Trump. In 2020, the Biden Campaign brought its ground game to a video game, betting big on gaming to reach potential voters. In this video, hear from the creators of the Biden for President Campaign's Biden Island.

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  • Consumers Hit Play on Interactive Ads

    ANA Magazine   June 25, 2021  

    Consumers are much more likely to remember interactive ads, perhaps because they’re not interruptive in nature. As marketers boost their online budgets, there are several ways they can improve the performance of their interactive ads and make them a more robust aspect of their overall communications strategy.

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  • AARP Gamifies Rewards

    REGGIE Awards   May 21, 2021  

    AARP Rewards was a societal change enabler disguised as a loyalty program that drove positive habits and knowledge to prepare participants for life transitions. Participants earned points by completing activities aligned to moments that mattered to AARP’s audience.

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  • Mobil 1 NBA 2K21 Holiday Promotion

    REGGIE Awards   May 21, 2021  

    By integrating the Mobil 1 brand into NBA 2K21 and bringing a promotional offer to retail, the motor oil brand extended its messaging to a receptive audience that drove an ROI of over 300 percent in Q4.

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  • The Uncensored Library

    REGGIE Awards   May 21, 2021  

    Reporters Without Borders needed a way to reach young people under strict online censorship. Using the popular video game Minecraft, which is available even where media is blocked, the brand was able to disseminate censored articles by acclaimed journalists to people who otherwise wouldn’t be able to see them.

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  • Ally Racing Bids Farewell to a Retiring Driver

    REGGIE Awards   May 21, 2021  

    In a racing season disrupted by COVID-19, Ally Financial strove to give retiring NASCAR driver Jimmie Johnson a proper send-off.

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  • Lenovo Legion Global Campaign

    REGGIE Awards   May 21, 2021  

    Lenovo connected three diverse gamers to popular Apex Legend characters to strengthen its credibility with the Apex audience.

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  • This Brand Brilliantly Partnered with PAC-MAN During the Pandemic

    REGGIE Awards   May 21, 2021  

    Caterpillar wanted to focus on doubling its services business by 2026 and a placing strategic focus on automation and technology. The brand leveraged gaming to create a job site for its key demographic. In this case, it leveraged the classic game PAC-MAN, to inspire excitement and nostalgia.

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  • Love That Game Giveaway

    REGGIE Awards   May 21, 2021  

    Popeyes created a promotion where guests could order a 32 ounce Dr Pepper to earn a place on a gameboard where they could win various prizes.

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  • Ford Drives into Esports and Rocket League

    Session Videos   April 27, 2021  

    In this video, Scott Denby and Casie Ocaña with Ford discussed the brand's esports partnership and how brands can authentically connect with consumers on new channels.

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  • Mobile Gaming: An Unmissable Opportunity to Engage Your Audience in 2021

    Session Videos   April 27, 2021  

    In this video, learn why in-app gaming is an advertising channel that advertisers can’t ignore in 2021.

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