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  • Guidelines for Buyers (Agencies and Marketers) When Doing Business with Diverse Media Suppliers

    Research Reports   May 17, 2022  

    Over the past year there has been an increased impetus from the ad industry to support diverse suppliers. The purpose of this guidance is to help buyers (agencies and marketers) and diverse media suppliers improve their ways of working together.

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  • CMO Career Path: The AAPI Executive

    Webinars   May 4, 2022  

    To kick off Asian Heritage Month in May, four Asian American Pacific Islander (AAPI) marketing executives shared their career journeys. In this webinar, hear the stories of how these executives rose to a high level marketing role and what unique professional and personal challenges they faced.

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  • Lessons from a Healthcare Marketing Leader

    Event Recaps   May 3, 2022  

    Dana Maiman, CEO at IPG Health, shared how her organization strives to embody the principles of EDIBA (equity, diversity, inclusion, belonging, and accessibility) across its four key business pillars.

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  • Diversity in Production and Postproduction

    Event Recaps   May 1, 2022  

    During a session at the ANA’s 2022 Advertising Financial Management Conference, the Association of Independent Commercial Producers (AICP) shared the work it is doing to promote diversity in the commercial filmmaking industry, especially through the work of groups such as the Mentorship and Access subcommittee and the Best Practices subcommittee.

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  • An Introduction to the National Association of Black-Owned Broadcasters and the U.S. Black Chambers

    Event Recaps   May 1, 2022  

    At the ANA’s 2022 Advertising Financial Management Conference, the National Association of Black Owned Broadcasters and the U.S. Black Chambers gave an overview of their organizations and the challenges they face in pursuing their work.

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  • Corporate America’s Take on Supplier Diversity

    Event Recaps   May 1, 2022  

    A panel of supplier diversity leads hailing from Kellogg’s, PepsiCo, and Target offered their perspective on the benefits and challenges of championing supplier diversity and shared best practices.

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  • ANA Virtual Supplier Diversity Fair: Meet Diverse-Owned Production Companies

    Session Videos   April 20, 2022  

    April’s Virtual Supplier Diversity Fair highlights diverse-owned production companies. Representatives shared an overview of their company and the ways they can help grow your brand and drive business results.

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  • Highlights: ANA 2022 Media Conference

    Session Videos   April 19, 2022  

    Suspicion of measurement and make goods grows, as does investment in minority-owned and retail media: those are among key takeaways from the Association of National Advertisers Media Conference held in Orlando, Florida, March 2-4.

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  • The Fourth Annual SeeHer SheFront

    Session Videos   April 19, 2022  

    In this video, hear from speakers at the fourth annual SeeHer SheFront including Oprah Winfrey, Marc Pritchard, and more.

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  • Uber’s Trajectory: From Super-Pumped to Anti-Racism

    Event Recaps   April 12, 2022  

    Bo Young Lee from Uber discussed how the company made a commitment to create a company with an ethos that is “anti-racist.”

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  • How Ferrara Is Treating DE&I as the Critical Business Issue It Is

    Webinars   March 23, 2022  

    Led by Jeff Minsky, one of the industry's leading tech, media, and digital experts, this webinar explored what's real and actionable today from CES 2022.

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  • Target’s Multicultural Journey: We Lift Each Other Up

    Event Recaps   March 22, 2022  

    Target shared some of the initiatives it is undertaking to advance diversity, equity, and inclusion.

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  • Diverse Talent Enhanced Our Creative and Drove Sales

    Session Videos   March 16, 2022  

    In this video, Sprinkles’ CMO Michelle Wong shared some of the things she has done during her short time at Sprinkles to elevate diversity and better leverage it in creative. She also shared some of her thoughts on staffing to achieve true diversity throughout every extension of the organization.

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  • Diverse Talent Enhanced Our Creative and Drove Sales

    Public Videos   March 16, 2022  

    For HP’s in-house agency, the swimlanes for growth are flexibility, focus, experimentation, and brand stewardship.

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  • Diverse Talent Enhanced Our Creative and Drove Sales

    Event Recaps   March 16, 2022  

    Sprinkles’ CMO Michelle Wong shared some of the things she has done during her short time at Sprinkles to elevate diversity and better leverage it in creative. She also shared some of her thoughts on her approach to staffing to achieve true diversity throughout every extension of the Sprinkles organization.

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  • Diversity, Equity, and Inclusion in the Marketing Industry

    Champions of Growth   March 10, 2022  

    In the latest episode of ANA Champions of Growth, learn how CMOs and brand managers create a strategic framework for Diversity, Equity, and Inclusion (DEI) and develop a keener sense of belonging throughout the enterprise.

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  • ANA Virtual Supplier Diversity Fair: Meet Women-Owned Companies

    Session Videos   March 9, 2022  

    March’s Virtual Supplier Diversity Fair highlighted Women-owned companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.

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  • How Walgreens Launched a Writers Room to Unlock Human Truths

    Webinars   March 9, 2022  

    In this webinar, learn how the Walgreens Brand Design and Content Studio launched a Writers Room of diverse and underrepresented content producers who reflect the brand's broad retail audience to unlock a variety of insights in real time.

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  • Marketing to Women

    Ask the Expert Answers   March 3, 2022  

    ANA’s Ask the Expert research service answers the question, “How can my brand effectively target and reach women with my marketing efforts?"

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  • What We’ve Learned in the Past Year

    Session Videos   March 2, 2022  

    In this video, ANA's Bill Duggan kicked off the 2022 ANA Media Conference with a brief summary of what we've learned about supplier diversity — with a focus on media — in the past year.

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