Search Results for All Content (access may be restricted)
Search returned: 297 document(s).
-
Strengthening Black Entry Level Talent Representation Across the Marketing and Advertising Ecosystem
CMO Content February 1, 2023ANA’s Global Growth Council convened to discuss the importance of strengthening black entry-level talent across the marketing and advertising industry, and share ideas on how to drive change.
view -
Virtual Diversity Fair: Meet LGBTQ+ Owned Companies
Event Recaps February 1, 2023In the February installment of our series of Virtual Supplier Fairs, we focus on LGBTQ+ owned companies, including media companies, agencies, and marketing solution providers. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
view -
Best Practices for Portraying People with Disabilities in Advertising
Ask the Expert Answers January 24, 2023How are brands depicting and including individuals with disabilities in their communications?
view -
Diversity in Ad Creative: Gender, Age, Race, and Ethnicity Benchmarks
Knowledge Partners January 18, 2023This report from Extreme Reach leverages AI and machine learning, supported by human quality check, to scan and analyze ads across a range of diversity categories. The results provide the marketing industry DEI benchmarks, enabling the ability to set goals and more easily adopt accessibility practices within advertising.
view -
New Stage for B2B Advertising?
Champions of Growth January 9, 2023Jim Habig, VP of Marketing at Linkedin Marketing Solutions, joins host Matthew Schwartz to talk about how B2B ad creative is changing, why there is less and less daylight between B2B and B2C marketing playbooks, and the kind of content B2B buyers are looking for when they go into purchasing mode.
view -
Disability Visibility in the Workplace
Event Recaps December 13, 2022Disability inclusion in the workplace improves company culture. They can often provide fresh perspectives to goal setting and challenges that arise in any business.
view -
ANA 2022 Marketing Word of the Year: Inclusion
Industry Insights December 7, 2022Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The 2022 winner Is “Inclusion.”
view -
Virtual Diversity Fair: Meet Veteran and People with Disabilities-Owned Companies
Conference Sessions November 18, 2022As we continue our series of Virtual Supplier Fairs featuring Diverse suppliers, we focus our November event on highlighting Veteran and People with Disabilities-Owned Companies. Representatives shared overviews of their companies and the ways they can help grow your brand and drive business results.
view -
Driving Diverse Marketing Talent Through HBCU Partnerships
Webinars November 9, 2022In this webinar, ALSAC/St. Jude Children's Research Hospital shared how they are driving diverse early talent in their organization through their participation in the ANA Educational Foundation’s Give the Gift of ANA University Membership Program.
view -
Target: Growing the Circle Wider
Event Recaps November 8, 2022Target is driving hyper-relevance with diverse audiences by elevating moments that matter culturally.
view -
Overview of the 2022 ANA Multicultural Marketing & Diversity Conference
Conference Highlights November 8, 2022In this video, get a two-minute overview of the 2022 ANA Multicultural Marketing & Diversity Conference.
view -
The Intersection of Marketing and Diversity, Equity, Inclusion, and Belonging is Vital to Growth
Conference Sessions November 7, 2022In this video, AIMM’s Lisette Arsuaga and Rondre Ashford shared results and key takeaways from the alliance’s 2022 edition of the Marketing/DEI Index report.
view -
A Diversity Report for the Advertising/Marketing Industry (2022)
Research Reports November 7, 2022This report from ANA and ANA's Alliance for Inclusive and Multicultural Marketing (AIMM) reveals that representation of women in the industry overall and in leadership positions continues to be strong and that there has been an increase in the ethnic diversity of the marketing teams of ANA member companies.
view -
If You're Not Multicultural, You're Not Maximizing Growth
Conference Sessions November 7, 2022In this session, Yahoo and Reset Digital discussed how supporting and prioritizing minority-owned and operated media and suppliers better connects consumers to the diverse content they want and fosters industry-wide growth for talent, suppliers, and media alike.
view -
Leading DEI Strategy
Conference Highlights November 7, 2022DEI strategies require transparency to drive accountability.
view -
The Road to Equity: The Journey from Investment to Impact
Conference Highlights November 7, 2022In creating a stronger ecosystem for diverse-owned media, GM is shifting its focus from investment to impact.
view -
Leading DEI Strategy
Event Recaps November 7, 2022Nikki Darden has been a champion of hiring and mentoring diverse talent throughout her career. As Citi's brand lead for DEI strategy, she regularly coaches others to understand cultural norms in an organization, while maintaining one's own individualism, to drive maximum value.
view -
AIMM Diversity Report: Compendium of Historical Member Case Studies
Research Reports November 7, 2022Throughout the years, AIMM’s Diversity Report for the Advertising/Marketing Industry have included compelling case studies from ANA Members’ DE&I initiatives. This is a compendium of the premiere cases presented.
view -
Creating Connections Between Minority Businesses and Corporate America
Conference Sessions November 7, 2022In this video, learn how the National Minority Supplier Development Council (NMSDC) creates connections between minority business enterprises and corporations to help them benefit from each other, stoking entrepreneurship and growing wealth for these systemically excluded communities.
view -
The Road to Equity: The Journey from Investment to Impact
Conference Sessions November 7, 2022General Motors' aspiration is to be the most inclusive company in the world. In this session, GM charted their journey over the past two years in the wake of social justice movements and public commitments to Black-owned and diverse-owned media.
view