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  • 3 Ways Marketers Can Combat Uncertainty and Build Confidence in 2023

    Industry Insights   January 26, 2023  

    What are marketers concerned about right now? Recent discussions I’ve had with CMOs from a range of industries have revealed three consistent themes.

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  • Why the Ad Industry’s KPIs Are Broken

    Industry Insights   January 20, 2023  

    Digital advertising has moved performance to center stage, prompting marketers to consider how to best monitor and measure the effectiveness of their campaigns. Measurement has therefore become one of the most critical aspects of building a successful campaign. However, it has also remained a huge hurdle for the industry despite a wide array of advancements in digital advertising in recent years.

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  • Three Tips for Evaluating Attribution Methodologies

    Knowledge Partners   January 11, 2023  

    Mediastruction CEO Marilois Snowman offers three tips for organizations evaluating attribution partners.

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  • Leading DEI Strategy

    Conference Highlights   November 7, 2022  

    DEI strategies require transparency to drive accountability.

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  • Remaining 'On Air' in Times of Economic Uncertainty

    Forward   October 27, 2022  

    In times of economic uncertainty, advertising strategies, naturally, adapt to different sets of market dynamics. But rather than pull back on ad spend, it's critical that brands maintain a share of voice and drive short- and long-term outcomes across platforms and screens.

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  • Colgate Discusses the Latest on Brand & Performance Metrics

    Industry Insights   October 12, 2022  

    Colgate Palmolive’s Renee Milliaressis, chief media officer, and Patrick McGraw, director of global analytics integration, recently sat down with the ANA’s Michael Berberich, senior director of content & marketing, to discuss their views on brand and performance metrics.

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  • Marketing Has Been Self-Regulating for Years. New Privacy Laws and Policies Won’t Change That

    Soundbites   September 15, 2022  

    Does the deprecation of third-party cookies spell the end for marketing effectiveness? If history is any indicator, the answer is no. Neustar’s Joseph Pagano explains how marketers have been dealing with and overcoming challenges created by regulation for more than a decade now.

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  • How to Forecast and Measure Organic Marketing Channels

    Event Recaps   September 15, 2022  

    Oura shared how it forecasts growth and measures the impact of organic channels.

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  • How to Forecast and Measure Organic Marketing Channels

    Conference Sessions   September 15, 2022  

    In this video, Oura shared how it forecasts growth and measures the impact of organic channels.

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  • The CMO's Guide to Programmatic Transparency with Brad Moranchek

    Conference Highlights   August 31, 2022  

    In this video, Brad Moranchek, Kimberly-Clark’s Head of Global Media, dives deep into inefficient programmatic processes that drive costs up.

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  • The CMO's Guide to Programmatic Transparency with Jose Diaz

    Conference Highlights   August 31, 2022  

    In this video, Jose Diaz, Aetna‘s Executive Director, Paid Media Strategy, reveals the challenges, solutions, and steps forward for a more transparent digital media ecosystem.

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  • 3 Key Takeaways from Jebbit’s 2022 Consumer Data Trust Index

    Industry Insights   August 25, 2022  

    The Consumer Data Trust Index issued by Jebbit for the first half of 2022 highlights several factors that are contributing to upheavals in how consumers allocate their trust among businesses. These factors included the following:

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  • A Global Marketing Executive's Perspective on Brand Versus Performance Metrics

    Industry Insights   August 9, 2022  

    Emily Culp, a global marketing executive, former CMO of Keds, and Board Member at Mizzen + Main and Stio & Cordial, recently sat down with the ANA’s Michael Berberich, Senior Director of Content & Marketing, to discuss her views on brand vs. performance metrics and how marketers can make the right decisions for their brand.

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  • The Patient Perspective: Do Patients Find Pharmaceutical Ads Relevant?

    Knowledge Partners   April 4, 2022  

    DeepIntent surveyed patients to better understand how they feel about pharmaceutical ads. CMO Marcella Milliet-Sciorra discusses the company’s findings, which include 51 percent of patients finding ads more memorable when they’re relevant to their medical needs and conditions.

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  • A Third of CMOs Don't Trust Their Marketing Data, According to Adverity Research

    Knowledge Partners   December 15, 2021  

    A recent study by Adverity reveals a growing divide between data analysts and marketers when it comes to trusting their data.

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  • Welcome Remarks at the 2021 ANA Measurement and Accountability Conference

    Conference Sessions   December 8, 2021  

    Bill Tucker, ANA Group EVP, Data Tech Measurement, and Executive Director, PRAM, welcomed attendees to the 2021 ANA Measurement and Accountability Conference.

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  • Global CMO Growth Council Survey Results

    Research Reports   November 4, 2021  

    This 2021 flash survey focused on CMO's awareness of platform plans to limit the use of third-party data and their preparedness to respond with more effective uses of first-party strategies and other industry solutions being proposed.

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  • Privacy and the Consumer: A Market Research Overview

    Research Reports   October 18, 2021  

    This paper is an informative summary of the most relevant recent global research on consumer sentiment related to privacy and the use of identity. It provides actionable steps for advertisers to consider as they adjust and plan to do business in today’s more privacy-responsible marketplace.

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  • New Meal Plan for Marketers

    Forward   October 14, 2021  

    Third-party cookies, which provide brands with consumer data to create targeted advertising campaigns, are starting to get phased out already, with Google’s Chrome apps going to pasture in 2023. But CMOs can’t wait to prepare for a cookieless world. Marketers and their teams will need time to understand new tools and technologies and incorporate them into their workflows.

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  • How the Pandemic Has Changed the Relationship Between Brands and Their Marketing Partners

    Knowledge Partners   October 13, 2021  

    With the pandemic shifting the consumer mindset, this report from Theorem explores what consumer expectations look like in a post-pandemic world and how brands can work alongside their marketing partners to better fulfill those expectations.

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