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Improving Ad Creative and Ad Effectiveness through Neuromarketing Research

In this session, Horst shared share the ARF's insights and a number of case studies that illustrate how advertisers are benefiting from adopting these neuromarketing research innovations.

Brainstorming on Steroids: Ideas for Advancing In-House Agencies

Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.

Does Your Brand Have a Winning Score?

Take this quick test to see how your brand positioning measures up.

Making TV Ads Accountable

In this webinar, attendees discovered the best ways to use data to better target TV advertising and to drive greater ROI.

Making TV Ads Accountable

In this webinar, attendees discovered the best ways to use data to better target TV advertising and to drive greater ROI.

Agency Audits: The Best Tool to Improve Your Agency Relationships

KPMG LLP explained how agency audits can provide value and improve relationships.

Measuring the Impact of Online Video on Brand Metrics

Google looks at how the effectiveness of a video ad campaign can be measured.

Proving the Value of Your In-House Agency

In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.

MasterCard Worldwide’s Approach to Digital Disruption

MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.

Doing Digital This Holiday Season? It’s Time to Optimize

Centro shared a checklist that marketers can use to help optimize their holiday campaigns.

Warner Bros. Entertainment Case Study: Ad Verification

Warner Bros. global procurement explained why an ad verification solution can improve marketing ROI.

The Value and Impact of Sponsorships

Navigate Research shared best practices on sports sponsorship measurement and spend allocation.

Effective Content Marketing: What Marketers Need to Know

An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

Data-Driven Decisions to Supercharge Your Sponsorship Portfolio

IEG offered tips for using research to plan, execute, and measure sponsorships.

Ford’s Marketing Science Unit: Driving Sales Through Predictive Analytics and ROMI

Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.

USAA Wins First-Ever ANA Marketing Analytics Leadership Award

USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.

The Measurement Mandate

The ARF believes the marketing industry faces a measurement mandate.

Effective Content Marketing: What Marketers Need to Know

This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.

Reaching Consumers on the Path to Purchase Through Neuroscience

Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.

How Real-Time Tracking Helped LG Optimize Shopper Strategy

LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.

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