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Search returned: 42 document(s).
MasterCard Worldwide’s Approach to Digital Disruption
MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.
The Value and Impact of Sponsorships
Navigate Research shared best practices on sports sponsorship measurement and spend allocation.
Effective Content Marketing: What Marketers Need to Know
An overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Data-Driven Decisions to Supercharge Your Sponsorship Portfolio
IEG offered tips for using research to plan, execute, and measure sponsorships.
Ford’s Marketing Science Unit: Driving Sales Through Predictive Analytics and ROMI
Ford shared how it leveraged in-house predictive models and marketing ROI tools to drive its business.
USAA Wins First-Ever ANA Marketing Analytics Leadership Award
USAA shared how it built the ideal analytics team and placed them in an environment to succeed, which resulted in the brand receiving the first-ever ANA Marketing Analytics Leadership Award.
The Measurement Mandate
The ARF believes the marketing industry faces a measurement mandate.
Effective Content Marketing: What Marketers Need to Know
This webinar provided an overview of effective content marketing strategies, as well as details on Kraft’s approach to data-centric CRM.
Reaching Consumers on the Path to Purchase Through Neuroscience
Integrated consumer neuroscience can help brands measure non-conscious consumer response and create more effective advertising, according to Innerscope Research.
How Real-Time Tracking Helped LG Optimize Shopper Strategy
LG Electronics’ real-time shopper experience tracking tool has helped the company respond to trends, optimize retail partnerships, and segment its in-store shopper strategies.
The New Marketing KPIs
According to Marketing2020, the top three KPIs that best capture marketing effectiveness are ROI, revenue growth, and consumer engagement.
Social Media Strategy for B-to-B
Dell shared best practices for integrating social media into a B-to-B marketing strategy and achieving measurable business results.
Leveraging Cloud-Based Technology to Increase Advertising Efficiency
At Kaiser Permanente, collaboration between finance and marketing has helped facilitate data reporting automation through cloud-based technology solutions.
What to Do with the Marketing Data You Collect
Teradata shared how companies that move away from siloed data and traditional campaigns can create a full view of the customer, improve customer engagement, and ultimately drive more revenue.
What to Do with the Marketing Data You Collect
Teradata shared how companies that move away from siloed data and traditional campaigns can create a full view of the customer, improve customer engagement, and ultimately drive more revenue.
Secrets of the Math Men: How Leading Performance Marketers Win
A new breed of marketers are using measurement and testing to learn more about their customers, act faster, waste less, and win more.
The Biddable Revolution
The success of paid search marketing has spurred the emergence of real-time bidded (RTB) display advertising, which is expected to grow at an average rate of 48 percent per year to $14.4 billion by 2017. Beyond digital, advertisers are also starting to cozy up to bidded media in television and out-of-home.
2014: The Year of Marketing Accountability
After years of spreadsheet addiction, educated guesses and gut-based optimization, the advent of advanced analytics tools has provided marketing organizations with far better — and far more automated —- decision-making and forecasting capabilities.
Webinar Promotional Calendar 2015
Use this tool to create a 2015 webinar promotions calendar that will allow you to plan and monitor your promotional activities throughout the year.
Where Marketing and Finance Agree on Measurement for Creating Value
Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.
