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Search returned: 64 document(s).
To achieve relevance with today’s financial services customers, marketers should look beyond lifestage segmentation.
The Internationalist spoke with the general manager of GE's Performance Marketing Labs about digital marketing.
Marketing and analytics leads from Google, Comcast, and Carat USA share what it takes to run a successful marketing measurement program.
Discover the core tenets for finding success in the digital space.
KPMG introduced a new collaborative audit process that focused not on financial recovery but on streamlining processes and increasing communication.
The Trustworthy Accountability Group (TAG) is an industry initiative to combat fraud and promote brand safety through greater transparency in the digital ad space.
A three question quiz to see if your content marketing is on track.
The campaign has boosted sales of bottled water and filtered water products 4 percent among those who were exposed to its ads.
Results from a brainstorming session on how to promote, align, and prove the value of in-house agencies.
Take this quick test to see how your brand positioning measures up.
An overview of the role of finance and strategic planning at Mattel.
In this video, get an overview of the role of finance and strategic planning at Mattel.
A guide to how controlled marketing experiments can help improve campaign success.
KPMG LLP explained how agency audits can provide value and improve relationships.
Google looks at how the effectiveness of a video ad campaign can be measured.
Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.
In this video, Alcone Marketing Group shared a shopper marketing case study to demonstrate the importance of planning and measurement.
In this webinar video, learn why in-house agencies should demonstrate value across a variety of qualitative and quantitative measures.
In-house agencies should demonstrate value across a variety of qualitative and quantitative measures.
MasterCard’s #PricelessSurprises campaign integrated digital tactics to drive business results.