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Search returned: 109 document(s).

  • New Meal Plan for Marketers

    Forward   October 14, 2021  

    Third-party cookies, which provide brands with consumer data to create targeted advertising campaigns, are starting to get phased out already, with Google’s Çhrome apps going to pasture in 2023. But CMOs can’t wait to prepare for a cookieless world. Marketers and their teams will need time to understand new tools and technologies and incorporate them into their workflows.

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  • How the Pandemic Has Changed the Relationship Between Brands and Their Marketing Partners

    Knowledge Partners   October 13, 2021  

    With the pandemic shifting the consumer mindset, this report from Theorem explores what consumer expectations look like in a post-pandemic world and how brands can work alongside their marketing partners to better fulfill those expectations.

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  • Managing User Privacy in Enterprise Media Operations

    Session Videos   September 15, 2021  

    In this video, Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.

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  • Managing User Privacy in Enterprise Media Operations

    Event Recaps   September 15, 2021  

    Shailan Dhar of Method Media Intelligence and Adam Heimlich of Chalice Custom Algorithms provided marketers with guidance on practices marketers must embrace to remain compliant in a world of evolving data privacy laws.

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  • Preventing the Perils of Programmatic for Premium Video

    Forward   September 14, 2021  

    The theoretical advantages of programmatic advertising for a marketer are substantial. Lower transaction costs, more precise media targeting, greater flexibility, the ability to optimize creative and media in real time, and, of course, more competitive pricing should all lead to more efficient and more effective marketing. But how does the industry move beyond theory? There is a way.

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  • ROI Calculators

    B2 Awards   August 12, 2021  

    Whirlpool’s Maytag Commercial Laundry ROI calculators are personalized, data-driven tools that enable a distributor to provide proof that their product recommendations will deliver a measurable return on investment for laundromat owners.

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  • Partnership for Responsible Addressable Media: Community Update

    Webinars   August 6, 2021  

    In this webinar, get an update on the recent industry and regulatory developments regarding the Partnership for Responsible Addressable Media (PRAM) and learn about its progress as it relates to Policy Principles and Technical Standards for Addressable Media Identifiers.

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  • Neutronian Quality Index

    Knowledge Partners   June 3, 2021  

    Learn more about the Neutronian Quality Index, which addresses the key regulatory and quality challenges facing marketers when it comes to data analysis by providing a standardized framework for evaluating data quality and compliance.

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  • Media KPIs That Matter

    Research Reports   May 18, 2021  

    Media KPIs have been identified by the ANA Media Leadership Growth Council as one of its areas of initial interest due to the direct connection between KPIs and business results. This survey found that the most important KPIs are generally not the most used KPIs.

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  • Will This Decade Be the New Roaring ’20s?

    Forward   May 6, 2021  

    The 1920s became known as the Roaring ’20s. And if 2020 was a taste of things to come, the current decade seems likely to be at least as fraught as its centennial predecessor. How should advertisers and marketers prepare, act, and react?

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  • What’s New with Data Privacy?

    Event Recaps   May 5, 2021  

    In this session the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.

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  • What’s New with Data Privacy?

    Session Videos   May 5, 2021  

    In this video, the ANA provided an overview of key policy trends affecting companies overseas due to new laws and regulations restricting data transfer.

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  • How Marketers Capitalize on the Trust Deficit

    ANA Magazine   April 9, 2021  

    The pandemic has had a devastating effect on the country’s health, economy, and psychological well-being. It’s also contributed to a severe lack of trust in major institutions, according to Edelman’s 2021 Trust Barometer. As the U.S. starts to recover from the virus, people are looking to companies to fix problems the government can’t.

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  • Data Ethics and Artificial Intelligence

    Event Recaps   March 30, 2021  

    Marketers have a responsibility to take a closer look at the role and importance of data ethics. While compliance describes what you must do, ethics is about what you should do. And that means being willing to look at biases in data and how those biases can unintentionally get built into systems.

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  • Data Ethics and Artificial Intelligence

    Session Videos   March 30, 2021  

    Marketers have a responsibility to take a closer look at the role and importance of data ethics. While compliance describes what you must do, ethics is about what you should do. In this video, learn why that means being willing to look at biases in data and how those biases can unintentionally get built into systems.

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  • Taking Control of Identity in the Cookie-Less Marketing Future

    Event Recaps   February 24, 2021  

    In this session, Merkle discusses different ways to maintain a holistic view of consumers in the face of growing privacy concerns.

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  • Taking Control of Identity in the Cookie-Less Marketing Future

    Session Videos   February 24, 2021  

    In this video, Merkle discusses different ways to maintain a holistic view of consumers in the face of growing privacy concerns.

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  • Privacy Issues for Advertisers: A Robust Conversation

    Session Videos   November 12, 2020  

    The increasing complexity of digital advertising presents many challenges for industry legal counsel and their clients. In this video, a panel of legal experts discussed these challenges and ways to navigate them.

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  • Privacy Issues for Advertisers: A Robust Conversation

    Event Recaps   November 12, 2020  

    The increasing complexity of digital advertising presents many challenges for industry legal counsel and their clients. A panel of legal experts discussed these challenges and ways to navigate them.

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  • Develop Innovation and KPIs to Solve Consumer Challenges

    Event Recaps   November 6, 2020  

    Emily Culp, CEO of Cover FX Skincare, talked about how her company used creative solutions and insights to address the challenges of the COVID-19 pandemic.

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